Do I Need a Publisher’s Imprint for my Self-Publishing Company?

I recently heard an indie author ask about publishing imprints, and if they needed one for their self-publishing. The easy answer is yes. The more involved answer is what you use and how many you have depends on what you write. In this episode, I explain what an imprint is and why you should have one. Your imprint is part of your branding. I include some discussion on your author brand and identity.
0:00 This week’s episode
0:30 Welcome to the Podcast
1:33 Do I need an imprint?
1:47 What is an imprint?
3:15 Imprints in traditional publishing
4:48 Colophons (aka Logos)
7:28 Why use an imprint?
11:23 How Indies can use imprints
12:22 Pen names…a type of imprint
14:39 Imprints and author branding
17:41 How to use an imprint
19:00 Conclusion
Additional show notes and transcripts are on my website: indieauthorbizguide.com/podcast
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Music, Inspiring Sunny Day, used on the show is licensed from Nazar Rybak via MelodyLoops.com