Is Rolex Slowly Phasing Out Steel Watches?

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  • เผยแพร่เมื่อ 4 ต.ค. 2024

ความคิดเห็น • 69

  • @artaudcharles
    @artaudcharles 5 หลายเดือนก่อน +4

    I like the logic of your argument. Brilliant

  • @ianness8277
    @ianness8277 5 หลายเดือนก่อน +3

    Fun topic, I think you are right. I could see Rolex moving upstream and more towards jewelry. Selling and making less watches, but making more money. Either way I'm sure they will make great watches and I'm one of those people who will still buy a white gold Rolex if steel is no longer an option.

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      Well said, I'm sure their watches will always be amazing. Personally I'm sure if I would ever purchase a gold watch, will have to see where my watch collecting journey leads me. Cheers

    • @frankv7068
      @frankv7068 5 หลายเดือนก่อน

      In my opinion they should’ve made all Rolex in white, yellow and rose gold as soon as they went ceramic, for all that money we spend on steel it would be worth it.

  • @Crazy_Joe_Davola
    @Crazy_Joe_Davola 5 หลายเดือนก่อน +1

    Good points. I also see it as another move (of several recent) to further suppress the gray market flippers who see most of their profit percentages in the lower priced steel models.

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      Very good point, thanks for pointing that out.

  • @dalewood6361
    @dalewood6361 5 หลายเดือนก่อน +2

    Hi Cheyne , I agree I think Rolex are moving more towards precious metals as they have Tudor for the stainless steel market and Rolex want to become more of an aspirational statement piece even though they are already

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      Rolex is in the prefect situation with Tudor. Two great watch brands under one roof. We will have to see what the future holds. I just hope they keep the Explorer 40mm and GMT Master II steel options for at least a few more years until I can obtain them. Not going to lie, after doing this research I'm moving up my timeline for purchasing my desired steel Rolex watches before they are gone, I already missed out on the Milguass. Cheers

  • @Robert-vw3od
    @Robert-vw3od 5 หลายเดือนก่อน

    You’ve got it 100% spot on.
    if you look at Rolex now only the oyster perpetual and the explorers are really still Steel watches along with the air king which was traditionally always the least expensive.
    Even the date just is now being splattered with diamonds or being made out of gold

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      Yeah, they just keep adding diamonds and precious metals. Not to mention in the last two years they have discontinued two steel watches, Milguess & Yacht-Master II. Cheers

  • @marcgoldbergdogtrainer
    @marcgoldbergdogtrainer 5 หลายเดือนก่อน +1

    I think it’s a simple matter of desirability rather than production. More people want the steel models so those go to the ADs better customers and more than likely the average Joe will not be offered anything more than two tone if he’s lucky.

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน +1

      Very well put, thank you for your insight. Love your channel, honored you took the time to watch my video on this tiny little channel. Cheers

  • @conor2439
    @conor2439 5 หลายเดือนก่อน +2

    Those buyers disappointed with Rolex's turn towards luxury should just buy Sinn.

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน +1

      Sinn makes a great watch, that is the thing, there are some good tool watch options out there.

    • @Anonymouslyme1
      @Anonymouslyme1 5 หลายเดือนก่อน

      Sinn make great tool watches but collectors of Rolex steel sports watches aren’t going to be happy with the quality of a Sinn watch, I’ve looked at them but the build quality just isn’t there for me, I’d need to look at AP or Patek.

  • @chriscon8463
    @chriscon8463 5 หลายเดือนก่อน

    I think you’re right, Cheyne. Rolex seems to be favoring higher-end “jewelry” watches now. That gold Deep Sea is absurd; dive with that on your wrist & that think will drag you to the bottom!

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน +1

      Haha, yeah maybe they where thinking you wouldn't need diving weights with that gold Deep Sea. Cheers

  • @BN-jk6of
    @BN-jk6of 5 หลายเดือนก่อน

    Good points but just a correction government regulations section. Its much more enviromentally detremental to mine for gold than stainless steel. Gold mining often involves large-scale water usage for ore processing and extracting gold using cyanide. Overall, while both stainless steel and gold mining have environmental impacts, gold mining often has more severe consequences due to factors such as habitat destruction, water pollution, and the use of toxic chemicals like cyanide. This is purely profit driven

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      Yes, I thought the same and all very good points. But (in all the reports I read) I guess the mining for the elements that make steel are so massive and just absolutely dwarf the mining for gold and sliver that more environmental laws are focused on steel production. Thank you for your comment

  • @gregoryenright4544
    @gregoryenright4544 5 หลายเดือนก่อน

    I think you’re 100% correct plus they make a lot more money on their gold and diamond watches.

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      We will have to see, but from the outside looking in that looks to be their goal.

  • @TheChaoskg
    @TheChaoskg 5 หลายเดือนก่อน +1

    Yep, after checking Rolex news from Watches and Wonders I thought the same. Rolex won't be a brand for me in the future. I still want to buy a 36mm Explorer and an Explorer 2 (and maybe a Submariner someday, who knows) when I can afford it, but the brand itself will move on. Tudor probably will be a go to luxury tool watch brand moving forward.

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน +1

      We are in the same boat. After doing this research I'm moving up my timeline for purchasing my desired steel Rolex watches before they are gone, I already missed out on the Milguass. Cheers

    • @Giannis020
      @Giannis020 5 หลายเดือนก่อน

      ​@cheynewalls what's your next purchase ideally?

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน +1

      @@Giannis020 I'm really thinking of getting the Explorer 40mm by the end of the year. I'm a bit worried this model in full steel might not be available in a few years. I'm still on the fence if the my next watch will be a Rolex or a Breguet type XX.

    • @Giannis020
      @Giannis020 5 หลายเดือนก่อน +1

      @@cheynewalls nice. I have the new explorer 36. Definitely great watch.

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      @@Giannis020 Cheers

  • @andrews68
    @andrews68 5 หลายเดือนก่อน

    Makes sense they want to move more upmarket … but not convinced it’s bc of steel / environmental reasons. I’m not an industrial chemist but I can’t possibly imagine the minuscule amount of steel used in watches being an environmental concern vs vast amount of steel used in buildings, ships, weapons, etc.

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      Good point, but if you think about buildings, ships, weapons are mostly city or government domain, therefor will not incur as harsh environmental taxes or fees. A lot of the reports I read talked about "public needs" would be handled differently than luxuries or private items. So never the less the cost of private boats, cars, homes and watches made with steel will, and have already gone up because of environmental add-on fees. Not to mention the huge tariff fees on steel coming in from China.
      Either way, I guess we will just have to see. Thank you for your comment and input.

  • @frankv7068
    @frankv7068 5 หลายเดือนก่อน

    Yea I see what that makes sense, all white, yellow and rose gold sports models and probably and the only steel will be available for Tudor, maybe them Tudor would love to 904L. That’ll bring both brands up even more.

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน +1

      Yeah, we will have to see, but after doing this research I'm moving up my timeline for purchasing my desired steel Rolex watches before they are gone, I already missed out on the Milguass. Cheers

  • @Ariel.Fortele
    @Ariel.Fortele 5 หลายเดือนก่อน +1

    I really think you are right ...

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      Cheers to that

  • @cookingwithwatches
    @cookingwithwatches 5 หลายเดือนก่อน

    Interesting times we live in

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน +1

      We will have to see. Only time will tell.

  • @jameshoward9700
    @jameshoward9700 5 หลายเดือนก่อน +1

    Interesting stuff bud. Give'm their druthers, sure. The margin on gold is immense. But it's a tough ask. A gold Rolex is pretty close to 100% of average Western (Euro/UK/US) annual income - 5 or 6x steel. As a volume maker of 1.2++ mil watches, I'm not sure how feasible/plausible an aspiration it is (especially as China has folded). Also, They might want Tudor to be bigger and take the place of steel Rolex, but Tudor is nowhere near Omega quality/volume or Longines volume (and Longines quality is up a ton, better than Tudor in some areas). Now the speculation bubble is deflated, gold Rolex are a hard sell for ADs. I think the W&W releases were more about a statement of intent to supply less steel and so prop up the CPO and perception of residual value. My AD was worried for the year ahead.

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      All very good and well thought out points. Yeah we will have to see, most reports I read has China and Asia regaining the top spot for luxury watch purchases by 2026 and the US and Euro market sinking to 3rd or 4th while the Middle East is becoming more and more of a purchaser of precious metals. It was interesting, when I was in Taiwan it was all about gold Rolex watches, its flipped from the US market, locals want the golds and not steel.
      My AD is the same, but I think we are starting to see a transition point where if you can't obtain a steel Rolex you will just go with a two-tone or precious metal. And if Rolex slowly starts to limiting steel watches the public with just transition to precious metal. Hell, I almost did it myself, AD called me with a two-tone Daytona offer and I really thought about. Before that, never in my wildest dreams would I have even thought about purchasing a two-tone Rolex.
      Time will tell, I just foresee Rolex going from producing 1.2 million watches a year, to around 500,000, majority being precious metal watches but making more money with inflated pricing and Tudor really ups its output. Cheers

    • @jameshoward9700
      @jameshoward9700 5 หลายเดือนก่อน +1

      @@cheynewalls Interesting thoughts - I certainly think South Asia is the new China! Big growth market, so fascinating to hear about the drive for gold there. And Middle East obv, but unstable times down there, not sure I'd want to bet my charitable trust on that market! All said, if increased factory capacity at Rolex by 2030 means they can produce +/- 2mil watches, I'd be staggered if they abandoned the Western middle class and went all in for emerging market gold. But time will tell! Funny you say you had a brief flirt with a tt Daytona - I did too, then recovered my senses! Still tempted by a VC ODT tho, but cameras and lenses are draining my fun fund! Bests and happy shooting!

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      @@jameshoward9700 Well put, Yeah we will have to see. Looking back I can't believe I briefly considered a tt Daytona. After doing this research I'm moving up my timeline for purchasing my desired steel Rolex watches before they are gone, I already missed out on the Milguass. Camera gear might need to take a backseat this year ;) Cheers

  • @bbrebozo6417
    @bbrebozo6417 5 หลายเดือนก่อน

    Yeah, they are. Tudor is going to try to fill the void. The problem with fitting in the top tier if they need to get into complications (not their thing). Except if your target consumer is a rapper or a baller (who don’t care about complications).

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      I think its sad that a lot of buyers now don't care about the movement or complications of a watch. I think Rolex is trying to up their game on more refined movements, Look at the see through case backs on the new 1908 and Daytona.

  • @charliekennedy91
    @charliekennedy91 5 หลายเดือนก่อน

    Agreed and I think that this has been playing out since Tudor's "revival". Rolex is definitely trying to punch up to the next level and leave Tudor behind as it's sportier little brother. Even though Tudor just released a gold and green BB **wink wink. That Gold Deep Sea almost made me throw up a little. I'm glad I got my Explorer II when I did.

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      Exactly, after doing this research I'm moving up my timeline for purchasing my desired steel Rolex watches before they are gone, I already missed out on the Milguass.

  • @cmichael2005
    @cmichael2005 5 หลายเดือนก่อน

    Well said, Watch is tool to tells time.

  • @iain772
    @iain772 5 หลายเดือนก่อน

    I'd say there are yeah. Why bother making tool watches when your younger sibling can do the same, from what we can see just as good and also very stylish.
    Plus like you said, they've never been the innovators. Leave it to the likes of omega with the co-axial/spirate control system and grand seiko with their spring drive and hi-beat functional movements.
    Another side point, I was annoyed when they decided to bedazzle the daytona 😅

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      Yeah, we will have to see. After doing this research I'm moving up my timeline for purchasing my desired steel Rolex watches before they are gone, I already missed out on the Milguass.

  • @vonbon954
    @vonbon954 5 หลายเดือนก่อน

    Stailess steel, especially the type used by Rolex, is more or less the perfect material for watches.
    Gold's paucity of mechanical properties make it a giant retrograde step. Frankly, gold is a junk material for everything other than heat shielding.
    Platinum us much better than gold, but stainless steel is much better still.
    Titanium is great from certain perspectives, but stainless steel is better from a strength, shine, and refinishing perspective.
    Carbon fiber - no.
    Bio-ceramic polymer (hello Swatch)...this is just plastic mixed with clay. No.
    However polymer/rubber is great for straps, but that's it.

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      I agree, Oystersteel is perfect for watches. We will just have to see.

  • @emaeder18
    @emaeder18 5 หลายเดือนก่อน

    Well that is easy to me, Rolex is already sold out so how to make more $$$, sell more expensive watches aka gold, platinum, diamonds you name it, so raise your income with the same number of sales and provide steel watches through Tudor. Super easy concept

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      Yeah, that is what I'm seeing as well. They are a business

  • @darellhunter2205
    @darellhunter2205 5 หลายเดือนก่อน

    I think Rolex is definitely going further upstream. Honestly, I'm okay with it. I just got my 3rd SS Rolex. I only have 2 other SS models I want before i move into PMs and SS watches from other brands i like, like Omega and Panerai.

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      I'm right there with you, I'm going to get one more Rolex steel watch in the near future before diving into other brands. Cheers

    • @darellhunter2205
      @darellhunter2205 5 หลายเดือนก่อน +1

      @@cheynewalls What's next on the list for you? I have the Batman, Polar Explorer II, and got the LV Sub last Friday. Skydweller on jubilee and Daytona are the only other SS Rolex s I'm after.

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      @@darellhunter2205 Very nice! I'm really thinking of getting the Explorer 40mm by the end of the year. I'm a bit worried this model in full steel might not be available in a few years. I'm still on the fence if the my next watch will be a Rolex or a Breguet type XX.

  • @JohnBowman-ut4dz
    @JohnBowman-ut4dz 5 หลายเดือนก่อน

    Hi nobody uses a Rolex as a tool watch any more they are to expensive as you might damage or scratch them etc. people buy them as jewellery and as a symbol of doing well in life and this is why Rolex are going more precious metal .

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      Hi , I only use my Rolex Explorer II and Submariner as tool watches when I'm out in the field. They are two of the best tool watch I have ever owned and I love getting them all scratched and beat up. They're extremely tough, durable and very accurate. As for being to expensive I disagree (steel models) in the long-term. Rolex tool watches will last forever, passed down to the next generation and what other mechanical watch can claim +2 -2 seconds a day accuracy and 10 year intervals between service.
      I tried wearing G-shocks, but the batteries in those watches always went flat when I go snow camping, therefor I need a mechanical watch. I've been wearing and using watches in my job for over 20 years and a Rolex tool watch is the only watch brand that hasn't failed on me while out in the field.

    • @JohnBowman-ut4dz
      @JohnBowman-ut4dz 5 หลายเดือนก่อน

      @@cheynewalls hi thanks for your detailed reply I'm not saying that the two watches you have mentioned are not up to the job.but when I've been climbing and mountaineering for the past 35 years I've never seen a Rolex explorer on anyone's wrist.and with the cost of submariners do you think that the insurance company's are going to cover for proper driving adventure's without paying a ridiculous premium the best you're get is covering it if you loose it swimming. So unless you don't care about the value but most people will. I do no people ho are not so precious about scratching their watches but they don't use them as tool watches they just own and love as a great watch what do you use your watch for. Thanks John.

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน +1

      ​@@JohnBowman-ut4dz Thanks John, I guess I'm in the unique situation of being able to insurance my watches under my business camera gear insurance.
      As well as being a sentimental guy, I love looking at my beat up watches and remembering where I was when that damaged happened, and I like knowing I'll have that same watch for many decades, reminiscing those adventures when I pass my Rolex Sub and Explorer II down to the next generation.
      I'm bit surprised you have never seen a Rolex Explorer being worn in mountaineering. I do a lot work with Nat Geo and I'm always seeing climbers and adventures wearing a Rolex Explorer or Explorer II. On one of those trips is where I first saw an Explorer II and knew then I needed to own one.
      I get what you are saying, but I have the opposite thoughts. Why pay 10k for a watch that you are just going to be babied? These watches are designed and built to be tool watches. Just my opinion, to get your moneys worth might as well use them for what they are built for. Thanks for comments

    • @JohnBowman-ut4dz
      @JohnBowman-ut4dz 5 หลายเดือนก่อน

      @@cheynewalls hi I really appreciate your message and it's great to hear that these watches are being used for what they are designed for I totally understand when you explained how you watch reminds you of adventures you've had in the past.i was only yesterday looking at some of my old climbing equipment and seeing how warn some of the gear was from year's of rock and ice climbing it brings back lots of good memories.its good you have a great watch that gives you great memories to but for me I could only afford these great watches later on in life so didn't have the chance of doing that.but will love and pass down them down to the kids thanks John.

  • @dominicfarrello3860
    @dominicfarrello3860 5 หลายเดือนก่อน

    thats funny i thought you were a 40 year old living in your moms basement

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      haha, maybe one day. ;)

  • @Andrew-yy2ye
    @Andrew-yy2ye 5 หลายเดือนก่อน

    Seiko is the biggest watch maker in the world not Rolex just saying

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      I should have mentioned it, I was referring to mechanical watches.

  • @micaljimenez7381
    @micaljimenez7381 5 หลายเดือนก่อน

    Rolex is trying to make disapear the normal customer and have only vip customer,chiness business man,rock star,corupt politician,russian oligarqUes,millionaires hindu,star of futbol and other narcos...

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน +1

      It does look like Rolex are looking to grab a "higher clientele"

  • @edblair5253
    @edblair5253 5 หลายเดือนก่อน

    Stick to photography

    • @cheynewalls
      @cheynewalls  5 หลายเดือนก่อน

      You didn't like the video? What would you like to see me do different?