Mastering LinkedIn Prospecting: Excel Among 30 Top SDRs (Top Social Selling Strategy)

3 takeaways from this episode:
-When to send a connection request on LinkedIn
- How to use the native app of LinkedIn to send videos to book meetings
- The 3 triggers that Caspian uses to start prospecting an account
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For more prospecting and sales development tips, join 2,741 SDRs getting the newsletter here: ⁠⁠⁠⁠⁠sdrgame.substack.com/⁠⁠⁠⁠
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Welcome to episode 32, and get ready for another exciting episode of the SDR Game Podcast!
In episode 3 of our Social Selling mini-season, I had the pleasure of chatting with Caspian Lewke, Associate Sales Engineer at ‪@Gongio‬ .
Caspian went from an ordinary sales rep to consistently rank in the top 3 among a team of 30 highly competitive SDRs.
And did I mention his quota attainment?
A staggering 111%!
So, how did he get there? Let's break it down:
- Stayed on top in a large team of 30 reps
- Used LinkedIn to master the art of prospecting and relationship-building
In our podcast, we deep dive into his tactics and strategies revolving around the importance of relationship building, the balance between content creation and personal outreach, and the power of consistency and adaptability.
Plus, we'll cover the tools he uses, how he leverages different prospecting channels, and his advice for others looking to make their mark on LinkedIn.
0:00 Intro
1:26 How Caspian prospects on LinkedIn
2:53 Pitching vs building relationships
6:30 Commenting on posts
8:52 When to connect with your prospects
12:26 Content to share
15:33 How Caspian uses video and gets creative
22:55 When Caspian sends a Connection Request with a note
27:46 The triggers that Caspian uses to prospect
33:33 How Caspian leverages other prospecting channels
39:57 The story about the last gift Caspian sent to a prospect
42:18 The 3 tools that Caspian uses to prospect on LinkedIn
44:14 Favorite resource to grow as an SDR
47:05 Advice if you are starting prospecting on LinkedIn
Resources:
- LinkedIn Sales Nav
- Unicat - LinkedIn GIF comment picker ⁠chrome.google.com/webstore/de...
- LeadIQ or Apollo
Follow Caspian: ⁠ LinkedIn ⁠⁠ / ⁠
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Follow me on LinkedIn: ⁠⁠⁠⁠⁠ / ⁠
#prospecting #socialselling #sdr

[@ElricLegloireOutbound]

What was your biggest takeaway from this episode? Let me know!
If you enjoyed this video, you might like my weekly newsletter for SDRs, where I share actionable prospecting tips, join 2,841 SDRs getting the newsletter here: ⁠⁠⁠sdrgame.substack.com/⁠⁠⁠

[@ravijotnarang3831]

This is one of the most insightful video. Thanks Caspian and Elric for making this happen. Sending good wishes and nothing but the best for both of you :)

[@ElricLegloireOutbound]

Thank you so much for your feedback! It means a lot!

[@PercyMacdonald]

This is great content but would benefit from turning up the volume 15~20%

[@ElricLegloireOutbound]

Thank you so much for the feedback! I'll make sure to double check that on the next video. Just checked and yeah I need to fix that. Really appreciate you

[@PercyMacdonald]

@@ElricLegloireOutbound No worries, its good to find high quality content that is hyper specific to my role. Thanks for uploading it :)

[@ElricLegloireOutbound]

Hey - I improved the volume so the next videos should be better.

[@rileydent1800]

Love the Video, Thanks Elric

[@ElricLegloireOutbound]

Thanks! Really appreciate it, what’s your biggest takeaway?

[@leadvales]

Great discussion just love it.

[@ElricLegloireOutbound]

Thanks - what’s your biggest takeaway?

[@tylerowen8309]

Caspian, thanks for the insight. Great stuff.

[@ElricLegloireOutbound]

Thanks for the feedback! What’s your biggest takeaway?

[@tylerowen8309]

@@ElricLegloireOutbound I liked his strategy sending personalized 30 sec linkedin videos!