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- เผยแพร่เมื่อ 21 ส.ค. 2024
- Have you ever wondered how food looks so mouthwatering in advertisements? Steve Giralt is a food photographer. He has worked for brands like Hershey's, Budweiser, Pepsi, and Starbucks. Steve uses a symphony of people, cameras, and robots to get the perfect shot.
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How Food Commercials Are Made
![[TH] 2024 PMSL SEA W2D1 | Fall | ต่อเนื่อง ในสัปดาห์สอง](http://i.ytimg.com/vi/ElcO9uC_Dbk/mqdefault.jpg)
“We need different technologies”
Medieval style catapult yeets strawberries.
Lmao you made me exhale thanks
Sebastian Jackson ROTFFLMAO. Trying to catch my breath!
It’s because there are laws preventing food companies from using heavy edited commercials for food things like CGI
Actually thats a trebuchet but gud one
I inhaled air while reading this
Somebody tell them that we go to the bathroom when an add comes on
Lmao exactly
Unknown legend this comment needs more likes 😂
Ikr, they spent so much money on these ads and it don't make any diference for me. I never will buy a food because I saw these commercials, but I know some people will do.
Underrated comment lmao
You really are a legend! 😀😁😂
Everyone is out here saying "Caramel" or "Carmel" when this duds out here saying "caarmeal"
a car meal
I say it as car mole?
I say cara-mel
Caar melle
Karmule anyone?
Ah yes the "expectation vs. reality"
I love how u have 100 likes and I'm the only reply as of now
@@aromatic_curry lol
Le sad sad 😅
Just like my gf lol
Laurie Xuping
EXPECTION: 2020 will be such an amazing year!
REALITY: Coronavirus, horrible year, bad things,
1970: in the future, there will surely be a flying car!
2019: strawberry yeet machine
WHAHAHA
Funny
LMFAO
omg, this made my day lol...
I would totally go see a band called Strawberry Yeet Machine
I really wanted to see the final cut of the berry going through the sugar
0:16
Watch Peter McKinnon
Same....
Probably cause they don't want people to steal their copyrighted footage.
0:17 no need to thank me
The "behind the scenes" of the food commercials are more satisfying than the commercials themselves.
Guys in video: we use robots and close cameras to make these cool commercials
5-Minute Crafts: *scoffs* that is not correct cause according to the encyclopedia of hsjsjaizjznankKa, you use gorilla glue and chemicals!
Eliza McGahey you use sticky white liquid and sticks**
would you rlly trust 5 minute crafts tho? they legit once said to put a hot glue gun and put it on your teeth. BRUH. watch how to cook thats debunking video
Zain Haq
in case u disinterested know it was a joke, but yeah I agree with you the fact they say to put glue on your teeth seems way too fake to trust any more of their videos..
@@loo-ssemble also, they say in their description that they do it "only for entertainment" also, a lot of the life hacks channels and big cooking channels use recycled content as they are content farms
A Harry Potter Fan Omg whats wrong
These people take 2 days to make an ad and I spend 5 seconds just to skip it
Yet, they still get paid. Everyone wins.
😂😂😂😂
ouch
I ve a rooted smartphone with ad blocker so I even dont bother spending 5 sec. to skip add
Ads don’t make me buy products
*That's how i sugar coat my strawberries. I throw them and let them smash into the nearby wall* ✅🙂
YESSIRRRRRRRRR
Wow my roblox name is AcidGlow456
@@kevthacube7325 *NOBODY CARES*
@@theoriginalharuka why you so triggered
@@bootyspanker3706 nah im not, i just like bold text
Back in the 90s, when everyone said something like "sugar, how'd u get so fly", I didn't expect them to literally mean throwing sugar.
I was in a very famous TV show...
@@marcochua35 what tv show?
this is the weirdest thread I've found in awhile.. such weird energy lol
Me at 3 am: need to get some sleep
Also me at 3 am: I NEED TO KNOW HOW FOOD COMMERCIALS ARE MADE
Who here hasn’t seen a Starbucks commercial
JMAC wait a minute
Me
Its only in America
I have never seem
JMAC O yeaaaaaa I've never noticed that lol
She talks like it’s a school project she’s afraid to fail
She is right to feel nervous, since the video has been watched by millions of people.
🤣😂😂😂
then everyone just skips it lmao r.i.p
evacookie913 True, but it's not as if she can see those people
she was being held at gunpoint
I love how they try to rationalize why this costs an exorbitant amount.
They do have to pay other people that pitch their work into these projects really, so it’s understandable why the expenses are a lot
@@lilacvile8045 bullshit. there are not even 10 people working. Even if there were 20, the job of 20 people for a day does not cost $ 50,000. in fact I bet what you want that those workers charge base salaries. With those $ 50,000 you could actually buy everything you need to do it yourself XD. they charge that amount of money to companies that do not care to spend it. But do not have sense. a "moderate" price would be between $ 5,000 and $ 10,000.
@@noverdeamarillo so? If companies are willing to pay in the end, let them. Stop being so bitter
@@sonofben3322 i just try to argument the first comment. "I love how they try to rationalize why this costs an exorbitant amount." and that is correct. i let them do whatever they want. if big companyis want to waste money, good for them.
@@noverdeamarillo you act like as if I work into this, I’m just making an assumption of what SHOULD be happening or what most likely happens 😂
It made me feel pretty sad about the amount of products that get thrown away after such shoots :(
Kids in Africa could have eaten those robots
Yeah so many people need it.
I'll ship you my left over arduino circuits covered in hydraulic fluid and chocolate sauce. Oh! I have some lemon zest battery acid left by the way. Want it too?
I was actually talking about the "non-pretty" food that didn't get to the shoot. Obv nobody is gonna eat stuff covered in glue and such.
Go cry
Imagine spending that much money just to see the person go to the bathroom and come back after the commercial is done
They still get payed tho.... so win win..?🤷♀️
Not everyone go to the bathroom when ads on. I think its also usefull in inside of the restaurant.
I mean when you enter the restaurant and see those big tv screen showing how they made the food to look profesional. Even though we know its not like that but idk, maybe to make us comfortable
the purpose of ad is to established brand/product awareness. even though a lot of people wont see it, statistically it will automatically improve the traffic of the object in the ad. so is not as simple as just so people will auto buy it, it could also built relation with consumers where they would think this brand is superior, or more famous, etc. so ad is actually more complex than what it seems to be seen. i know because i majored in graphic design xd
😂😂😂😂😂😂
Like there are no ads in teh bathroom...
I thought the thumbnail was putting caramel on steak
i thought it was paint on a steak lol
I thiught they were ribs 😳
Bruh me too
花を咲かせて same 😂 , i feel awkward!!
Same
In a nutshell, everything is fake.
they call me the booty burglar
Watty o-o
That means,you are fake.
Yep even you and everyone
Quite the contrary. Most places have regulations against CGI being used on food commercials, so they have to shoot real food. The things on the shoot are real food, they are just being meticulously controlled to do crazy things (like that s'more that assembles in midair) and look appealing
Companies: see the ad that we spent thousands of dollars
Me: haha strawberry machine go brrr
😂
Hariharan S honestly, if a company started just showing the robots too, I’d actually watch the ads instead. Like Super Bowl Sunday, except all the time.
*Me after watching a food-commercial after this : you can't trick me anymore*
Good reference
A J spiderman vs mysterio
@@bvlgummv7854 yu is stopid
A J I swear
reference game strong
The main question is
Do they get to eat the food after?
THE MAN THE MYTH THE BAKER i guess yeah
Probably not. If I was working and I couldn't eat it, I'd quit.
Gacha Powerberries not if you’re paid thousands of dollars
@@Shaxzara oh oof, never mind then.
@Its birdcatkity oh yeah, true
About ten years ago I was a production assistant, i.e., a "gofer", on a daily shoot for Boston Market TV commercial. It was interesting how they got the food to look so appetizing. In the end it was a 60 and 30 second commercial along with print ad. I am photographer so watching how the photographer set up and lighted the close ups was so interesting.
Back in the 1970's when alcohol could be advertised on television and at the cinema, a series of adverts were made for Bacardi rum featuring cocktails. The series called 'Bacardi Shorts' featured hot girls asses wearing various shorts.
For some reason, the UK company decided to fly the entire unit out to the Bahamas, where they shot more than 18 hours of film both staged and candid. It was cut into 4 30 second commercials, all using the same music theme with minor vocal variations the match the ingredients of the featured cocktail.
The film to end product ratio was more than 10 times greater than any blockbuster film and the overall cost per minute was double that of a James Bond film.
The company who set the standards for alcohol advertising at the time were Gordons Gin, who made the first Dolby Stereo adverts for the cinema. Many cinemas refused to run the stereo soundtrack when the feature film they were running was in mono and it caused a battle between the advertisers and the cinema operators.
Cinema sound systems at the time were being upgraded to allow more headroom above the academy dialog level to allow more dramatic sound effects. Advertisers took advantage of this to record the entire track at +6db, resulting in adverts blasting the audience out of their seats. You can still hear this today in automated cinemas where the sound is not controlled by an engineer the whole time.
i had a high school teacher who used to work in advertising. some of the stories she told would leave you wanting to never eat again. like the "roasted" turkeys and chickens that were actually raw and frozen and painted to look like they were roasted golden brown. since then, every time i see roasted chicken or turkey in an ad, i throw up a bit in my mouth.
No one:
The ad: *yeets strawberry through powder*
Imagine being a food stylist but you can't actually cook.
Lol
Oh damn!
Id say the big guy cant.. reckons he getz loads of discounts of maccas
Pretty much the life of influencers, can’t do jack but yap.
Don't have to imagine, most of the "food designer" are.
Am I the only one who thought that most of them are animated? 😂
Most of them are really
Same
no lol never
they should be animated?
prolly take less money than making machines to throw strawberries
You’re the only one
Fun fact: you didn’t search for this.
I didn’t either but I’m here for it 😂
It's an ad making of an ad
We been bamboozled
30-Second Ad: $100,000
Me skipping that ad: Priceless
Is it just me, or is it weird that I’ve never seen a Starbucks ad
yeah
Stop dabbing
@@frostyman349 leave him alone
they can’t have ads because starbucks is supposed to be for students so they can study.
Beowulf _ sorry
Why do I feel like I’ve already seen this before?
Deja vu
Lol hi
"Sugar, spice and everything nice....thus, the Powerpuffgirls were born...."
@@jaclynzinck4241 DEJA VU!
I've just been in this place before...
Higher on the streets and I know it's my time to go!
Probably Daily Dose of Internet
Who makes your burger in commercials: pro hollywood fashion sylisht
In real life: 16 year old teenage boy throws a steak and tomato and closes with bread
Food commercials are meant to make the food look good. That’s why when you order that burger from McDonald’s, it looks vastly different from TV.
True. True. But can you also explain why people are stupid enough to order a second time once they had the real thing?
Ty Mr obvious
@@2Fast4Mellow because it still tastes good
I disliked your comment...
It’s FALSE ADVERTISEMENT AND CONSUMER DECEPTION. Why is the average person so damn stupid it blows my mind.
10% camerawork
10% special effects
80% lies
Fr
The perfect ingredients to deceive your eyes
10% good product, 90% money
10 % lies
90 % lies
Ok boomer
The food stylist sounds like she’s talking trough a fan
she nervous probably
It sounds like she needs to cough...
Gratis glass På Ikea ? no she doesn’t wtf
BMW 3 Series how about yes
BMW 3 Series
Yes she does imao
He truly is an artist. I really could not care less about ads, but this is an amazing process. Very cool
Well produced peek inside the world of food styling!
Though I worked on TV spots mostly in grip & camera department, I always enjoyed the times I helped the food stylists do their magic.
Back then very few people revealed the tricks of the trade. It was like we were a very secretive crew of magicians and magicians’ assistants.
I recall a shoot we did for LaBatts beer of Canada.
I scouted the location, which was deep in the woods outside of Redding California. We used a helicopter to bring in the crew and filming equipment, the actor, a dog and a canoe. Oh yes, and 18 cases of beer. After I finished doing camera rigging I switched over to helping as beverage stylist. It was great to be out in the woods and creating a frosty looking glass of beer with the perfect head on it, yes it’s true… We did put liquid soap into the beer to give it the perfect appearance.
That was an 18 hour workday, and it produced one 15-second commercial.
Those were great days, a whole different scene back then shooting real film, none of this silly digital video stuff, we were all really pros.
Honestly considering how big Starbucks is I swear I’ve only ever seen one add for them.
So you’re telling me because a company is big they don’t spend money on adds? Yeah, it’s useless lol, Coke only wants to burn money.
They don’t even need ads!
I don’t know about you but I’ve gotten a Starbucks add at least four times a week for a while now lol
I haven't seen one
helllooo? movie placements are literally ads. and there’s a starbucks cup in every nyc based movie. and 90% of us movies are nyc based.
"Mommy, when I grow up, I want to be a food stylist"
I mean that actually sounds like a legit and well paying job 🧐(And it is)
Who tf cares you get thousand dollar for throwing foods on front of a camera
Yes, Johnny, everybody already guessed that you were gay, but thank you for finally coming out.
Nothing:
Literally, nothing at all:
My mind, during a test: 1:02
Commercial: *uses real food*
Movies: *uses fake food*
No one:
TH-cam: wanna see robots chuck strawberries
YEET*
I’m not convinced you need robots for half this stuff.
U don't
It just justifies the wank factor
Wait
How else can you rake up a 50 grands a day bill without those fancy props.
Better timing and more precise
Ikrrr😂
Imagine watching the ad you helped make on the TV and being like "oh ya..I cut those strawberries"
i had a teacher in high school who left the advertising industry because she got sick of the lying. they'd mix white glue into milk to make it look "creamier" on camera, and the kids who didn't throw up or gag when they drank it were the ones they'd hire for those ads. also, they put marbles at the bottom of bowls of canned soup to make the solid bits stick out above the liquid, which makes the soup look 'richer' than it actually is. then you buy the can, take it home, and wonder why that can seems to contain nothing but liquid. it's all lies.
Imagine receiving a 10 year education in engineering only to find out your going to create machines meant to advertise dog food as appealing.
I think diplomas in engineering..
It’s probably better money than most engineers make.
Why not tho
I wouldn't complain.
..to create machines that launch food in the air...
Makes me appreciate food commercials a little more now. I'm really impressed with the ingenuity of it.
You appreciate the amount of wasted food thrown on the ground to create a fake image? You know the products we buy in the groceries never look this good. But you appreciate it... 😐
@@gloryshadow8710 keep crying
Man, these guys are providing so much effort and time into these commercials, and over here I'm with the other people like,
"Skip ad."
When I go to McDonalds I always tell them to pack my fries like the commercials 😂
These people is responsible for my weight gain
Arsyan Thirafi lool n
Arsyan Thirafi you’re responsible for your weight gain
*are
No you cause you don't have self-control
It’s your fault you’re fat.
2:30
Is it just me or is it the bruh Sound effect there.
i can hear it
Lol I didn't notice that
oh god there is
He said brownie weird lmao
@@aharrypotterfan5951 after that
Food commercial: spends 100k on food advertising
Coronavirus outbreak: well I guess money well spent
Imagine being an ad designer 👩🎨, you would never skip an ad becuz you know about the hardwork 😁
He really needed a robot to pour sugar and throw berries? 🤔
The timing needs to be perfect..
Unsoundrook does it though?
Yeah, he needed a robot so it will do it right everytime and anytime.
@@DM-pm2yd yeah and the companies are billionaires they dont care about 50k for an ad thats like an hour or less in profit for them
*So we’re being brainwashed*
And poisoned at the same time. 😰
I think this is kinda cool...
All advertising is brainwashing, it’s about time you learned that
It's food presentation, chill. Look at Hollywood and news outlets and the agendas they're trying to push if you want to see where your being brainwashed.
You're barely realizing this?
That looks so tasty...I feel like applying for this job as the janitor 😋
My teacher sent this to me,
Me: I n t e r e s t i n g..
They really replayed the clips 4 times
Sapling welcome to insider
Hey random scroller
Have a good day🙂🙂
Thanks
gay af
saberkix How is it gay?
saberkix
Please take your homophobia back to the 1950s and please don’t try to reinforce old stereotypes
f u
So basically playing with food but as a profession
This man took 'don't play with your food ' to a next level.
The food stylist sounds like she hasn’t cleared her throat for 10 years
I laughed so hard at this😂😂😂
Wasfia Amreen lol
Dude😹😹😹
Deleted Account ok
Deleted Account bro your response is a little late i dont even remember this video
"Michelle u better get my frosting right" said the donut as it awaited the shoot
Expectation: Full Chocolate Delux
Reality 1% Less Chocolate Delxu
U know ice cream commercials, they use mashed potatoes instead of ice cream
Imma need the food stylist to clear her throat
I thought she was charming enough.
repost? pretty sure I've already watched this video before
sonce they alr had this video before
sonce kn
TH-cam recommendations: How food commercials are made
TH-cam adds right before the video: *showing me a food commercial*
This title should be called: How people make fake food
Because the foods that u buy may not be the same in the commercial. Like lasagna. Theres alot of cheese on the top and then when u bake it the much cheese is gone
Thanks for 2 likes
thanks for 9 likes
I feel like 5 different channels have made this video, but am I going to watch this again? Your damn right
I wouldn't say this is how they're made. Much more of a behind the scenes of a shoot
Hold up Starbucks has ads?
Mom : Don't throw food, it's bad.
Mom after seeing this vid : 👁️ 👄 👁️
I never thought this kind of work could be so much fun. Spending all day designing and playing around with robots to throw food around seems surprisingly tempting. Like the most unnecessary but funny job I could imagine.
0:57 I learned something at last
1950: in the future we will have flying cars!
2020-2021: strawberry yeeter 1:12
I have never seen a starbucks ad yet I've had more starbies combined than McDonalds has ads. Damn! Starbucks marketing is strong 😤
Love this! They seem so passionate with what they do ❣️
It's interesting how much deception is allowed in advertising, particularly for food.
*So thats why the ads were better than real life*
“Food stylist”... I’ve always thought that of myself at 2AM...
I honestly wanted to see how the smore one was made.
2 years ago, I was going on vacation with my family and I forgot where, but I went to a small 2 story restaurant and they're burgers looked as good as the burgers in commercials and their taste was as good as how it should be. I sadly forgot the restaurant's name but if I could that restaurant would get one more regular customer.
Ahh so its this guy that makes me feel disappointed when i get my food
How food commercial is made
*gets food ad before watching this*
Whatever They're doing is working cause all I can think about now is strawberries being thrown into sugar and I want it ALL 😂
Commercial dude: "With the love and respect we have for our ingredients..."
Robot arm: yeets raspberries through the room
I actually have some friends working at a company that does stuff like this. They in highschool and are making a lot probably. Great coders
The fact that any one of those food item is worth more than me scares me
In the industry we call that, the “money shot.”
DLRS 1 Yeah! I’m a singer and we call certain notes our “money notes”
It's called work ethic. And you clearly have it. I remember my first job I was stapling paper and afraid to screw that up so I get it.
Great full death
These videos take me back to the clips they used to play on Discovery Kids back in the 90s!
Ummm is this a RE-UPLOAD
Here i see a food stylist while im starving here
Video: “How food commercials are made.”
Before the video: A food commercial
Never in my life i had craved for any thing after watching its ad.
Maybe when I was a kid but not now
this is just a commercial of how food commercials are made
*Mom* : oh he didn’t just disobey me !
*Also Mom* : I told u not to waste your food
*grabs slippers and he was the last food stylist ever*
1907 : In future there will be flying cars.
Future : Cybertruck😂
Plot twist: Only middle-class people are fascinated by ad products.
Hi Insider, may i suggest a movietopic in the future?
Why some countries like Germany, Japan, Italy, Thailand, India, France, Spain, Hungary, Turkey dub foreign medias while countries like Indonesia, South Korea, Portugal, Romania, Estonia, Scandinavian countries, Finland, Balkan Countries, Netherland, Vietnam subtitled foreign medias? And why countries that dub foreign medias usually have lower foreign language skills than countries that subbed foreign medias?
Do u know that India's 75% of the population can speak in English. So u cant say that they have low language skills
@@disha3511 lol
Evan Pangaribuan Your comment is a bit stupid. In Hungary, everyone speaks English and a lot of the population speaks German, also some Spanish and French. In Germany everyone also speaks English plus French or Spanish. Lived in both countries, went to school in both, know a lot of people from there.