I've been trying this style the past few months - minimal editing, ugly thumbnails, and being just plain real. I'm calling it "Journal Series" and I'm loving it so far, although the views fluctuate quite a bit, but I'm okay with getting a lot less views knowing that the connection with the people watching these are way more stronger than when I was making prank videos. I also try to make the thumbnails bland because I don't want to have to out-scream the videos around me, I don't want to distract someone from scrolling. I'd rather attract people who actively type my name into the search bar. Also, I love the story telling aspect of TH-cam thats trending a bit right now, but I do think that people stretch a bit too far to make an intense story out of the most mundane. And this is because they're posting weekly obviously, it's hard to find a worthy story 52 times a year - so I think people should allow for there to be nothing in store sometimes.
crazy to see you here, I love the realness, back in the day it used to be impressive if you could edit at a high quality but now everything is so over edited that, realness gets more appreciated, MrBeast noticed that too and is slowly but surely slowing his pace down and showing more personality in his videos
Love you steezy , You are a great person I've evolved with you You are like a big brother who I just want to be ,I'll remember you forever I know its wierd you are hearing this from a strange person but Thank you for existing and your yt channel , this all is coming from my heart (sorry for my bad english), You will be one of the greatest I know this ❤
I tried with realness for a bit but didn't get much. Trying out shorts at the moment. Just wish I could put all my energy into making the best videos possible.
I've not been enjoying watching TH-cam and it's all through the recommended that makes me want to continue if i open TH-cam on my smartphone but otherwise, I'm not at all hooked anymore but instead of watching I upload maybe thats why and its something that all TH-camrs experience. Does that make any sense or am I going insane?
When you're watching TH-cam to relax, slick edits can be tiring on the eyes (and brain). Also I think everyone is now doing the same kind of fancy editing and nothing stands out anymore. Simplicity is most welcome.
I agree with many of your observations. There is something new and real things on TH-cam but it is a huge platform. There have always been great things out there if you have a wide range of interests
Completely agree, Jay. I think authenticity is essential now more than ever. TH-cam is oversaturated with Mr. Beast-like creators, and to me, the ones that stand out are the ones carving their own path. I will say I think I am seeing this more from a thumbnail and title point the most.
I've noticed the same thing. I think TikTok has created such a fast paced, optimised experience that to actually feel something real and connect with someone has become rare. That's why i'm taking the same approach with my channel. when i go to record a video my main focus is how can i be as honest as possible. Might not grow as fast as if i took a different approach. but it feels more real and meaningful. And i think in the long term, It will be the reason why i see success. Great Video!
damm i thought your content was gonna be some straight ass, but your style of content is actually no nice and refreshing to watch. earned a sub on my end
Noticed this shift as well, thanks for highlighting it so precisely. I've honestly stopped watching MrBeast for a while now for this reason, until very recently so he must've changed something up for sure!
I've been using this style for the last 2 years and its gone super well. Watch time + CTR + Authenticity = great content. Love watching your videos mate
We totally agree! Human connection is a powerful thing! With our videos though we try to cut them down alot to keep retention rate higher...maybe we shouldn't? We don't script anything and just roll with it!
Totally agree! I think the last little while, TH-cam has felt "too polished" and almost unapproachable in some videos and it's too emotionally taxing to watch that. I've found myself drawn to smaller, more casual creators & video styles too - glad more people are feeling the same way. I think even MrBeast in his interview with Colin & Samir mentioned creating more space for emotional beats because that seems to be what's resonating lately, so will be interesting to see how everything shifts!
I've been feeling the same way, used to finish work and easily put YT on the TV and watch a bunch of stuff I really enjoyed, but now everything seems a bit bland and missing something exciting like it used to be... not always, but sometimes anyway..
I agree 100% I think people used to be intrigued with the big production of everything but now they’re craving things that makes them feel that the person they’re watching is human after all
Being real and being yourself on this huge platform has become highly underrated. Many creators today, especially smaller channels feel like they have to be over the top with their content, otherwise they won't gain views. Now, while that may get quick views by being "over the top", what they may not get is a true audience. An audience that watches their content for the person, rather than for the flashing lights and loud noises. Being authentic and real comes through and I think people miss that. People are craving authenticity. Great video, dude!
This is so true. My channel doesn’t get attention because it’s not a “Mr.Beast” channel but that’s literally not what youtube is about. Not everyone becomes a millionaire from youtube and people just want to have fun, not views
This video motivated me so much to talk about this exact same topic that I made my own video about it!!! I literally feel the exact same about deliberately going on TH-cam to watch other people and genuinely connect with others. I loved your insights and experiences Jay and I think it's wonderful that it seems like people like me or you are actually all feeling the same way about content right now. Seeing other creators I recognize on the comments section of this video such as Steezy Kane and Zackary Smigel is a testament to show that we are all people hungry to connect with other people on this platform. Keep making more stuff Jay, I'll be here to watch!
Honestly I’m SUPER excited about this and almost feel relieved in a way. I’ve wanted to get into YT for YEARS in the gaming niche, but I felt like I HAD to do some sort of crazy challenge or become an expert in one game to provide all the secrets ever about it, and have crazy ass editing on top of it. I’ve never been interested in creating any of that and I don’t even like watching that myself. I’m hoping this means a shift back to simple gaming videos with authentic reactions and reviews more often. The “golden age” of YT gaming videos IMO. I’m excited to see what happens 😊
I know that feeling well. Just start with what you have. Create a simple video, even if you dont post it, just to get yourself comfortable filming yourself. all the best to you.
Excellent. For years I've been chasing the right process or formula, to the point where I just stalled out on youtube recently. I am in a space that is highly copied and frankly I'm sick of it. For the past few weeks I've been considering what I can do to be different than the others, and maintain my excitement. Authenticity is the word that's been rattling around in my head for a while. I'm going to take your video as a sign that maybe I'm on the right track. What the hell, what can it hurt? Thanks for the effort you put into these videos and, oh yea, the thumbnail thing too. hehe.
I'm 100% with you bro! Over the past few months I've been completely changing my mindset towards content creation and my career as a whole. Stepping away from the entrepreneurial optimisation, and closer to project-based artistry. Doing things the way I like, not because it feeds the algorithm, but because I am genuinely excited about doing it. Love ur stuff Jay, keep it going!
I wanted to do this style for a long time, its so connective and feels like freedom but the problem is that I do gaming videos, I really enjoy them a lot and don't want to give it up. Since the target audience are kids, most gaming videos have fast paced editing for it to perform well and it sucks. I would just say f**k it and do it anyway but i'm afraid that I won't go nowhere in this type of niche.
Yes! Been thinking about where I'd like to take my channel. My number one thought was precisely what you do here. Just talk to the audience unfiltered, no crazy edits, just pure thoughts that might help someone going through the same things that I'm going through. The best part about it is, I've always viewed TH-cam as a distraction. Rather than promoting others to remain distracted, I think I want to gear my content towards people actually clicking away and getting off the platform, rather than binging, as "counter productive" as that might seem.
I 100% agree. A couple of months ago my channel was demonetized due to "reused content". As a result of being demonetized, it opened my eyes to how this platform is failing on several fronts. Here is one good example... TH-cam requires you to have 1,000 subscribers and 4,000 watch time hours to get monetized. I have over 400,000 subscribers and less than 2% of those people actually watch my new videos. My content is not pushed to my subscribers they never see my new videos. Same can be said for me, Im subbed to certain channels and I havent seen videos from them in years. They are still making new content it just never gets to me. There is no incentive to subscribing to someone's channel. So why make it a requirement to get monetized. The entire "subscribe" model is severally flawed. I dont subscribe to channels because the stuff I watch is someone shown in my recommendation feed. More so than ever, the recommendation feed is filled with crap.
As a creator who is just starting - this was very refreshing. Thank you! I don't feel like the sensationalized videos fit my persona, but I was trying to do it because I thought I "had" to...Appreciate your candid take.
Love the new format of this video over your other videos Jay. (Not saying your other ones are bad. They are great too). But I feel more connected to you as a viewer in this. Excited to see what you make now in the future!
Thank you for adressing this Jay. I feel you so much on this lack of authenticity we are seeing on the platform. I believe that Sensational Era is starting to expire, and we are in a weird transition phase for the next era. You are definitly not alone, and you definitly made me feel a lot less alone in feeling this way.
Really freakin loved this video, i recently got back in the game and was questioning the genuinity of it all, and this really helped alot, thank you :)
I completely agree with your perspective, Jay. I've found myself watching Mr. Beast more frequently since he shifted his focus towards slower-paced videos rather than the fast-paced ones. It appears that much more thought has been put into these videos, and they are incredibly satisfying to watch as well.
5:16 I love wizard lizz... Anyway... I'm gald yt is changing this way... and I agree 300% with everything, I'm tired of these identical screaming videos and I love autenticity and simplicity 🥰🥰
Interesting to hear your take Jay. Thanks for sharing it. And thanks for all your contributions to TH-cam life. I live with a serious chronic illness which means I can't post optimised videos often. So I made two channels - and one is just for daily unedited chats. And then the other channel is polished but infrequent posts. It's fascinating balancing all this.
Dude! Last December I once said, “I think I’ve clocked youtube”. I felt so disinterested in most things. Your video is spot on. My Sam Sulek is definitely High Peak Autos. It’s just so “TH-cam”.
One of my favorite videos from you so far! It’s crazy how many of us have had a similar journey from Modern Warfare 2 to now. And now this constant yearning for something new and fresh but nostalgic of how TH-cam used to make us feel.
You speaks my mind. Now a days TH-camrs are faking their videos. There are so many details are missing in educational videos just for increasing watch time. I'm also a big fan of fancy editing cause it gives my brain dopamine and I have a low time span. But at the end for this reason simple and informative videos are getting down from TH-cam. Everything is fast like light! I'm sick of it.....
It goes to show that genuine content can truly make a difference. Thanks for sharing your thoughts and reminding us all of the power of authenticity on TH-cam!
Really interesting points Jay! Such a similar route into TH-cam as you (from mw2 trickshotting). I’m not even one to usually comment. But somehow the real authenticity of this type of content actually makes it feel like you’re taking to the audience again and that it’s worth commenting - joining in the conversation. Loved this.
Yes, yes and yes! You definitely aren’t the only one, I find myself enjoying more authentic videos such as this one way more than those more intense and overedited ones. You are definitely onto something and I can’t wait for the changes this new era of TH-cam will bring
great video and love your input! I think we are definitely heading that general direction. It makes me excited but also worried when I think about how to apply this to my content. To do this successfully I believe I need to majorly upgrade the time and effort that is put into preping videos and less effort in the actual edit
I definitely empathise with the whole getting tired of it, it's part of the reason I stopped making videos for ages. I was not only fed up of consuming content but of making it too. Feels like it's all so repetitive. I like this new approach :)
I’ve noticed this with my videos. My best performing videos are my casual, barely edited music vlogs sharing my music journey. The videos I spent more time editing actually result in the lowest retention. People want to connect with real humans, not a barrage of edits.
great video and i totally agree! i filmed a more authentic vlog and was hesitant about uploading it because i added no fancy editing but this made me go back to my original plan. the topic is relatable and i'm being honest which is what counts! i also enjoy those types of vids the most
You can make the TN, nothing wrong with that, the Lesson is not to do certain steps, like cutting less, not making thumbnails etc, I understand that you may admire the people who do them but I believe the lesson is to just do whatever you want, Don't be a slave to YT and the algorithm, just do what you want or find a balance for it, something that I realized and talked about in my most latest vid which I'm proud of.
So it's not only me, that I see channels talking about slow living, homestead or silent vlogs that having few videos like 50-60 or less even but pulling some crazy amount of views even in millions. Simple edit, slow paced videos, just showing the experience of live, surrounding etc I think that what people need now and even me I start to watch staff like this cos I just even feel more relax then anything.
Hey Jay, long time viewer, first time commenter. I actually liked this video more than some of your previous posts with snappy edits. I totally agree with you that I'm craving more authentic TH-camrs and I'm trying to be one myself. Thank you for posting this because I was thinking about also posting daily vlog shorts in addition to my longs and you solidified my decision. I am looking forward to seeing more of these authentic videos from you! Cheers.
This is true Jay, and I definetly feel the downsides of Mr beautification of youtube. However, this "new" era of youtube is the old youtube, where you have to rely heavily on your own personality. Not everyone can be huge, anomalies, and it's hard for a normal person to differentiate themselves on a social media platform when the selling point is personality.
I feel like trends come in large waves and then the water pulls back out for a reverse and then we notice trends swinging in the opposite direction. I hope the authentic trend will last some time, and hopefully when things inevitably swing back the other way it can be more refined and more balanced than the super flashy perfect editing styles we’ve been used to of late. People need to connect and i think a whole lot of us are tired of the noice and we know that it is no longer worth our attention.
This editing was refreshing Jay 👍. A break from overstimulation = the original TH-cam. I do feel with time, there will be a more natural attention orbit formed around this approach.
I am currently trying to make simple gaming videos, Minecraft builds, and that kind of stuff. In the beginning, I was trying to put a lot into it, making a really good edited fancy vid, it was an exhaustingly long process for me, and I was getting very little traction outside of my bulb. Last month I started doing simpler, but longer, commentary videos with me just casually explaining what I was doing here, and surprisingly views got way bigger, I see that youtube started recommending such videos to a wider audience the next day after publishing. Interesting things are happening.
Hi, this channel was recently discovered, as of this text actually, and I agree that there has been a shift in content for the better. For one, this video was suggested, and not only has a few old favorites has come back to the platform, but I have been seeing vids with that je ne sais quoi of authenticity that was spoken of. I hope this trend continues
The algorithm is so huge now that everyone's experience on TH-cam is now a very different thing. My experience has been that I get a lot more recommendations that I want with that "real" feel you've been talking about. The algorithm is shaping to people's tastes as they grow. I'd say one of the things that you're experiencing and Mr Beast is experiencing, is just growing up and being interested in more mature things, and then the vocal YT audience might also going through the same thing. And this was the right bet from you! Congrats! I'm seeing how it's already paying off with 12k in 1 day, making this video the 2nd best video on your channel already!
I've been telling people about this very thing for months now! Because so many creators I watch, I really just enjoy listening to them. I don't even pay attention to their edits. I just enjoy hearing their thoughts...honestly the edits can be distracting. I read sooooo many comments about how people want more authenticity, and for you to trust that you have your audience's attention, without being over the top.
i make lets play videos i dont mr beastify my videos i try to keep them real and down to earth only shouting at myself for being a moron, but i think ill keep myself the way i am, im tired of being shouted at by creators, tired of OTT video. im too old for the shouting stuff.... So for me on my channel i use my cam in my videos to connect to people and just chill. i stopped bothering with tags. i stopped doing a lot of the background work. i still try with my thumbnails and titles but the content is jump cutty and chill
I just had someone give me advice to follow more of the "how to go viral on TH-cam" advice but I too have been feeling as though authenticity is what I need to be led by. My growth has been steady but has taken time. I have never had what I would call a viral video. My videos sometimes only get a few hundred views but sometimes it is those very videos that touch someone in a profound way because I often hear from that one person that it helped. So this video gives me more confirmation that maybe I should just keep doing what I have always been doing.
Agreed ! I am just starting out my TH-cam journey and I have noticed that the content I enjoy creating the most are the more realistic and relatable workout videos and day vlogs. No fancy editing or cameras just sharing my hobbies and passion. I also enjoy watching these style videos more and more now. I found my self getting bored in the other style of videos with higher production because there is a repetitiveness to them now. Anyone else agree?
I agree with you, being yourself. No crazy editing. I have a gaming channel and All I do is cut matches for videos. Using Canva for thumbnails. I find being simple much better. It's more relatable!
100% agreed, dude. One of my favorite channels is someone that just talks for 15-30 minutes with no edits, no cuts, in her car, in portrait mode. I think people are tired of being 'optimized for', they just want someone to show up and be real and provide value.
Totally with you. My feed has been different (check of Life of Riza!) and even I have totally changed my videos to make what I enjoy the most. I haven't been this engaged in making videos in over a year.
nice video well explained, i enjoyed it. I have felt similar to you through the years of youtube. once I realised I lost that interest in watching TH-cam videos as much is actually when I decided maybe its time for me to start making them myself! Keep up the good work
I agree with this 100%. I feel that seeing these style of videos are just like you said, AUTHENTIC. I think it can help people want to create more videos as well because it takes a lot of the "overthinking" out of it. Just create and see where it goes. Appreciate the video. Subbed!
Really a calm, breath of fresh air. I got tired of scary images, super fast-paced subtitles and a sound effect every 0.5seconds. I think it's overstimulating and makes you feel like a hamster on a wheel. I make a point with my videos being calm, not too flashy, and slow. We need to reconnect as humans. Not every piece of information needs to be delivered at 4x speed.
I think smaller creators have more of a chance now if they can grab intrigue. 10k views in 24 hours! I clicked and subbed 100% because of the title. Excellent lesson for noobs like me 👍
AI is also going to drive this trend. As AI becomes more perfect in it's ability to create epic realism imagery easily the natural push will be for something "imperfectly real". I'm curious what something so intangible will look like.
I've been trying this style the past few months - minimal editing, ugly thumbnails, and being just plain real. I'm calling it "Journal Series" and I'm loving it so far, although the views fluctuate quite a bit, but I'm okay with getting a lot less views knowing that the connection with the people watching these are way more stronger than when I was making prank videos. I also try to make the thumbnails bland because I don't want to have to out-scream the videos around me, I don't want to distract someone from scrolling. I'd rather attract people who actively type my name into the search bar.
Also, I love the story telling aspect of TH-cam thats trending a bit right now, but I do think that people stretch a bit too far to make an intense story out of the most mundane. And this is because they're posting weekly obviously, it's hard to find a worthy story 52 times a year - so I think people should allow for there to be nothing in store sometimes.
crazy to see you here, I love the realness, back in the day it used to be impressive if you could edit at a high quality but now everything is so over edited that, realness gets more appreciated, MrBeast noticed that too and is slowly but surely slowing his pace down and showing more personality in his videos
legend
Love you steezy , You are a great person I've evolved with you You are like a big brother who I just want to be ,I'll remember you forever I know its wierd you are hearing this from a strange person but Thank you for existing and your yt channel , this all is coming from my heart (sorry for my bad english), You will be one of the greatest I know this ❤
All the best Steezy
I tried with realness for a bit but didn't get much. Trying out shorts at the moment. Just wish I could put all my energy into making the best videos possible.
I've not been enjoying watching TH-cam and it's all through the recommended that makes me want to continue if i open TH-cam on my smartphone but otherwise, I'm not at all hooked anymore but instead of watching I upload maybe thats why and its something that all TH-camrs experience. Does that make any sense or am I going insane?
When you're watching TH-cam to relax, slick edits can be tiring on the eyes (and brain). Also I think everyone is now doing the same kind of fancy editing and nothing stands out anymore.
Simplicity is most welcome.
I'm also sick of everyone trying to be Casey Neistat. I much prefer videos that get straight to the point.
I agree with many of your observations. There is something new and real things on TH-cam but it is a huge platform. There have always been great things out there if you have a wide range of interests
Agreed. Sometimes just harder to find...
Wild seeing the legendary @Rickbeato in the comments!
Completely agree, Jay. I think authenticity is essential now more than ever. TH-cam is oversaturated with Mr. Beast-like creators, and to me, the ones that stand out are the ones carving their own path. I will say I think I am seeing this more from a thumbnail and title point the most.
Didnt he make more or less the same video as yours?
Rick biato,zach smigel, why are all of my fav youtubers in this comment section?
Could not agree more with your feelings towards the optimization era of TH-cam.. hope your right about the shift!
I've noticed the same thing. I think TikTok has created such a fast paced, optimised experience that to actually feel something real and connect with someone has become rare. That's why i'm taking the same approach with my channel. when i go to record a video my main focus is how can i be as honest as possible. Might not grow as fast as if i took a different approach. but it feels more real and meaningful. And i think in the long term, It will be the reason why i see success. Great Video!
Noticed the same thing
damm i thought your content was gonna be some straight ass, but your style of content is actually no nice and refreshing to watch. earned a sub on my end
Realness is a competitive advantage at this point...
The trickshotting era was the best introduction to youtube
Many greats were formed in those mw2 lobbies
@@thejayaltohrx
Man ... I''m totally with you when it comes to my teenage years and TH-cam. The good old "unserious" years
Real throwback
Noticed this shift as well, thanks for highlighting it so precisely. I've honestly stopped watching MrBeast for a while now for this reason, until very recently so he must've changed something up for sure!
It's happening!
Does anyone have tips for my channel, how can I make it more authentic? I don’t want to show my face and I don’t have the best voice 🫣
Good word. Love this.
yoooo network chuck here?? love to see it :D
I can feel it in my gut. Thank you Jay. I feel I was supposed to watch this video.
I've been using this style for the last 2 years and its gone super well. Watch time + CTR + Authenticity = great content. Love watching your videos mate
When you talk to someone about something you feel, you don't plan any trick. That's what really like about this video.
ryan trahan's penny series is one of my favourite series of all time on youtube, watched it earlier this year and it honestly inspired me so much
I always thought I was the only one feeling like this. However, I really excited for the new direction of TH-cam is going. I love Sam's videos!
You confirmed a recent realization in myself and therefore set the switch finally. Thank you Jay. You are very valuable
I appreciate it
I was watching travel vlogs that have 0 editing, just a dude walking around town for 30 minutes and discovering new things
Dale Philip and Davud Akhundzada, for example, worth checking it out
In the end this is what we all want. This is why we started watching TH-cam. Less gloss, more real.
Correct
What you Thinkin'
What you feel now
What you know-ah
*It's Got To Be Real* 🎵
We totally agree! Human connection is a powerful thing! With our videos though we try to cut them down alot to keep retention rate higher...maybe we shouldn't? We don't script anything and just roll with it!
It's a balance, but it can work!
Totally agree! I think the last little while, TH-cam has felt "too polished" and almost unapproachable in some videos and it's too emotionally taxing to watch that. I've found myself drawn to smaller, more casual creators & video styles too - glad more people are feeling the same way.
I think even MrBeast in his interview with Colin & Samir mentioned creating more space for emotional beats because that seems to be what's resonating lately, so will be interesting to see how everything shifts!
I've been feeling the same way, used to finish work and easily put YT on the TV and watch a bunch of stuff I really enjoyed, but now everything seems a bit bland and missing something exciting like it used to be... not always, but sometimes anyway..
I agree 100% I think people used to be intrigued with the big production of everything but now they’re craving things that makes them feel that the person they’re watching is human after all
Being real and being yourself on this huge platform has become highly underrated. Many creators today, especially smaller channels feel like they have to be over the top with their content, otherwise they won't gain views. Now, while that may get quick views by being "over the top", what they may not get is a true audience. An audience that watches their content for the person, rather than for the flashing lights and loud noises. Being authentic and real comes through and I think people miss that. People are craving authenticity.
Great video, dude!
This is so true. My channel doesn’t get attention because it’s not a “Mr.Beast” channel but that’s literally not what youtube is about. Not everyone becomes a millionaire from youtube and people just want to have fun, not views
This video motivated me so much to talk about this exact same topic that I made my own video about it!!! I literally feel the exact same about deliberately going on TH-cam to watch other people and genuinely connect with others. I loved your insights and experiences Jay and I think it's wonderful that it seems like people like me or you are actually all feeling the same way about content right now. Seeing other creators I recognize on the comments section of this video such as Steezy Kane and Zackary Smigel is a testament to show that we are all people hungry to connect with other people on this platform. Keep making more stuff Jay, I'll be here to watch!
Lmaooo, I stumbled on to your comment
(I was stalking)
Haha you found me!@@Mrhmm-S
Honestly I’m SUPER excited about this and almost feel relieved in a way. I’ve wanted to get into YT for YEARS in the gaming niche, but I felt like I HAD to do some sort of crazy challenge or become an expert in one game to provide all the secrets ever about it, and have crazy ass editing on top of it. I’ve never been interested in creating any of that and I don’t even like watching that myself.
I’m hoping this means a shift back to simple gaming videos with authentic reactions and reviews more often. The “golden age” of YT gaming videos IMO. I’m excited to see what happens 😊
I know that feeling well. Just start with what you have. Create a simple video, even if you dont post it, just to get yourself comfortable filming yourself. all the best to you.
Excellent. For years I've been chasing the right process or formula, to the point where I just stalled out on youtube recently. I am in a space that is highly copied and frankly I'm sick of it. For the past few weeks I've been considering what I can do to be different than the others, and maintain my excitement. Authenticity is the word that's been rattling around in my head for a while. I'm going to take your video as a sign that maybe I'm on the right track. What the hell, what can it hurt? Thanks for the effort you put into these videos and, oh yea, the thumbnail thing too. hehe.
My pleasure
I'm 100% with you bro! Over the past few months I've been completely changing my mindset towards content creation and my career as a whole. Stepping away from the entrepreneurial optimisation, and closer to project-based artistry. Doing things the way I like, not because it feeds the algorithm, but because I am genuinely excited about doing it. Love ur stuff Jay, keep it going!
I ain't stopping!
Glad to hear!@@thejayalto ahaha
I wanted to do this style for a long time, its so connective and feels like freedom but the problem is that I do gaming videos, I really enjoy them a lot and don't want to give it up. Since the target audience are kids, most gaming videos have fast paced editing for it to perform well and it sucks. I would just say f**k it and do it anyway but i'm afraid that I won't go nowhere in this type of niche.
Yes! Been thinking about where I'd like to take my channel. My number one thought was precisely what you do here. Just talk to the audience unfiltered, no crazy edits, just pure thoughts that might help someone going through the same things that I'm going through.
The best part about it is, I've always viewed TH-cam as a distraction. Rather than promoting others to remain distracted, I think I want to gear my content towards people actually clicking away and getting off the platform, rather than binging, as "counter productive" as that might seem.
I 100% agree. A couple of months ago my channel was demonetized due to "reused content". As a result of being demonetized, it opened my eyes to how this platform is failing on several fronts. Here is one good example... TH-cam requires you to have 1,000 subscribers and 4,000 watch time hours to get monetized. I have over 400,000 subscribers and less than 2% of those people actually watch my new videos. My content is not pushed to my subscribers they never see my new videos. Same can be said for me, Im subbed to certain channels and I havent seen videos from them in years. They are still making new content it just never gets to me. There is no incentive to subscribing to someone's channel. So why make it a requirement to get monetized. The entire "subscribe" model is severally flawed. I dont subscribe to channels because the stuff I watch is someone shown in my recommendation feed. More so than ever, the recommendation feed is filled with crap.
As a creator who is just starting - this was very refreshing. Thank you! I don't feel like the sensationalized videos fit my persona, but I was trying to do it because I thought I "had" to...Appreciate your candid take.
let's get it - meaningful content
Love the new format of this video over your other videos Jay. (Not saying your other ones are bad. They are great too). But I feel more connected to you as a viewer in this. Excited to see what you make now in the future!
Something similar for sure
Thank you for adressing this Jay. I feel you so much on this lack of authenticity we are seeing on the platform. I believe that Sensational Era is starting to expire, and we are in a weird transition phase for the next era. You are definitly not alone, and you definitly made me feel a lot less alone in feeling this way.
Really freakin loved this video, i recently got back in the game and was questioning the genuinity of it all, and this really helped alot, thank you :)
Well said and I hope you are right because I'm all for it as well!
I completely agree with your perspective, Jay. I've found myself watching Mr. Beast more frequently since he shifted his focus towards slower-paced videos rather than the fast-paced ones. It appears that much more thought has been put into these videos, and they are incredibly satisfying to watch as well.
5:16 I love wizard lizz...
Anyway... I'm gald yt is changing this way... and I agree 300% with everything, I'm tired of these identical screaming videos and I love autenticity and simplicity 🥰🥰
Interesting to hear your take Jay. Thanks for sharing it. And thanks for all your contributions to TH-cam life. I live with a serious chronic illness which means I can't post optimised videos often. So I made two channels - and one is just for daily unedited chats. And then the other channel is polished but infrequent posts. It's fascinating balancing all this.
My pleasure. I'm glad I could help!
Dude! Last December I once said, “I think I’ve clocked youtube”. I felt so disinterested in most things.
Your video is spot on. My Sam Sulek is definitely High Peak Autos. It’s just so “TH-cam”.
I paid them...
One of my favorite videos from you so far! It’s crazy how many of us have had a similar journey from Modern Warfare 2 to now. And now this constant yearning for something new and fresh but nostalgic of how TH-cam used to make us feel.
MW2. One hell of a game.
You speaks my mind. Now a days TH-camrs are faking their videos. There are so many details are missing in educational videos just for increasing watch time. I'm also a big fan of fancy editing cause it gives my brain dopamine and I have a low time span. But at the end for this reason simple and informative videos are getting down from TH-cam. Everything is fast like light! I'm sick of it.....
Here because I saw your tweet about this video.
It goes to show that genuine content can truly make a difference. Thanks for sharing your thoughts and reminding us all of the power of authenticity on TH-cam!
My pleasure
Really interesting points Jay! Such a similar route into TH-cam as you (from mw2 trickshotting).
I’m not even one to usually comment. But somehow the real authenticity of this type of content actually makes it feel like you’re taking to the audience again and that it’s worth commenting - joining in the conversation.
Loved this.
I agree, I've definitely had nothing to watch lately
Yes, yes and yes! You definitely aren’t the only one, I find myself enjoying more authentic videos such as this one way more than those more intense and overedited ones. You are definitely onto something and I can’t wait for the changes this new era of TH-cam will bring
great video and love your input!
I think we are definitely heading that general direction. It makes me excited but also worried when I think about how to apply this to my content.
To do this successfully I believe I need to majorly upgrade the time and effort that is put into preping videos and less effort in the actual edit
loved the intro story as a fellow ex-trickshotter
Man I 100% feel this. Great video Jay.
I definitely empathise with the whole getting tired of it, it's part of the reason I stopped making videos for ages. I was not only fed up of consuming content but of making it too. Feels like it's all so repetitive. I like this new approach :)
This video was very inspiring to me and for me. Thaks for sharing Jay
I love the direction youtube is heading to, i heavent felt so good watching youtube in quite a while now and this is just beautiful news.
I like it, with my channel I prospect for Gold in Australia, I don't edit heaps and I do my best to keep it authentic as possible, love your work 🤘
I’ve noticed this with my videos. My best performing videos are my casual, barely edited music vlogs sharing my music journey. The videos I spent more time editing actually result in the lowest retention. People want to connect with real humans, not a barrage of edits.
great video and i totally agree! i filmed a more authentic vlog and was hesitant about uploading it because i added no fancy editing but this made me go back to my original plan. the topic is relatable and i'm being honest which is what counts! i also enjoy those types of vids the most
Thanks for this advise, because tbh I'm fed up with always pleasing the TH-cam Algorithm and not my viewers. It's time to get real!
SO down for a change. Wild how similarily I have felt over the past couple of years. Cody Ko's training vlog is another perfect example of this
You can make the TN, nothing wrong with that, the Lesson is not to do certain steps, like cutting less, not making thumbnails etc, I understand that you may admire the people who do them but I believe the lesson is to just do whatever you want, Don't be a slave to YT and the algorithm, just do what you want or find a balance for it, something that I realized and talked about in my most latest vid which I'm proud of.
nice take Jay. literally. you proved your point with this video.
* this came up on my homepage.
So it's not only me, that I see channels talking about slow living, homestead or silent vlogs that having few videos like 50-60 or less even but pulling some crazy amount of views even in millions. Simple edit, slow paced videos, just showing the experience of live, surrounding etc I think that what people need now and even me I start to watch staff like this cos I just even feel more relax then anything.
I miss when TH-cam's tagline was "Broadcast Yourself"
Hey Jay, long time viewer, first time commenter. I actually liked this video more than some of your previous posts with snappy edits. I totally agree with you that I'm craving more authentic TH-camrs and I'm trying to be one myself. Thank you for posting this because I was thinking about also posting daily vlog shorts in addition to my longs and you solidified my decision. I am looking forward to seeing more of these authentic videos from you! Cheers.
I enjoy those types of videos way more, feels actually watchable
This is true Jay, and I definetly feel the downsides of Mr beautification of youtube. However, this "new" era of youtube is the old youtube, where you have to rely heavily on your own personality. Not everyone can be huge, anomalies, and it's hard for a normal person to differentiate themselves on a social media platform when the selling point is personality.
I feel like trends come in large waves and then the water pulls back out for a reverse and then we notice trends swinging in the opposite direction. I hope the authentic trend will last some time, and hopefully when things inevitably swing back the other way it can be more refined and more balanced than the super flashy perfect editing styles we’ve been used to of late. People need to connect and i think a whole lot of us are tired of the noice and we know that it is no longer worth our attention.
This editing was refreshing Jay 👍. A break from overstimulation = the original TH-cam. I do feel with time, there will be a more natural attention orbit formed around this approach.
Absolutely love this!! Appreciate you sharing this 🤍
I am currently trying to make simple gaming videos, Minecraft builds, and that kind of stuff. In the beginning, I was trying to put a lot into it, making a really good edited fancy vid, it was an exhaustingly long process for me, and I was getting very little traction outside of my bulb.
Last month I started doing simpler, but longer, commentary videos with me just casually explaining what I was doing here, and surprisingly views got way bigger, I see that youtube started recommending such videos to a wider audience the next day after publishing. Interesting things are happening.
Hi, this channel was recently discovered, as of this text actually, and I agree that there has been a shift in content for the better. For one, this video was suggested, and not only has a few old favorites has come back to the platform, but I have been seeing vids with that je ne sais quoi of authenticity that was spoken of. I hope this trend continues
I feel this so much. Well said man!
Mr Beastification of TH-cam is an era too
The algorithm is so huge now that everyone's experience on TH-cam is now a very different thing. My experience has been that I get a lot more recommendations that I want with that "real" feel you've been talking about. The algorithm is shaping to people's tastes as they grow. I'd say one of the things that you're experiencing and Mr Beast is experiencing, is just growing up and being interested in more mature things, and then the vocal YT audience might also going through the same thing.
And this was the right bet from you! Congrats! I'm seeing how it's already paying off with 12k in 1 day, making this video the 2nd best video on your channel already!
I've been telling people about this very thing for months now! Because so many creators I watch, I really just enjoy listening to them. I don't even pay attention to their edits. I just enjoy hearing their thoughts...honestly the edits can be distracting. I read sooooo many comments about how people want more authenticity, and for you to trust that you have your audience's attention, without being over the top.
i make lets play videos i dont mr beastify my videos i try to keep them real and down to earth only shouting at myself for being a moron, but i think ill keep myself the way i am, im tired of being shouted at by creators, tired of OTT video. im too old for the shouting stuff.... So for me on my channel i use my cam in my videos to connect to people and just chill. i stopped bothering with tags. i stopped doing a lot of the background work.
i still try with my thumbnails and titles but the content is jump cutty and chill
*I agree with you!*
lovely video! awesome to know that COD got you started on youtube :) it did the same for me
I just had someone give me advice to follow more of the "how to go viral on TH-cam" advice but I too have been feeling as though authenticity is what I need to be led by. My growth has been steady but has taken time. I have never had what I would call a viral video. My videos sometimes only get a few hundred views but sometimes it is those very videos that touch someone in a profound way because I often hear from that one person that it helped. So this video gives me more confirmation that maybe I should just keep doing what I have always been doing.
And that is why Docm77 is my favorite Minecraft TH-camr
Agreed ! I am just starting out my TH-cam journey and I have noticed that the content I enjoy creating the most are the more realistic and relatable workout videos and day vlogs. No fancy editing or cameras just sharing my hobbies and passion. I also enjoy watching these style videos more and more now. I found my self getting bored in the other style of videos with higher production because there is a repetitiveness to them now. Anyone else agree?
I agree with you, being yourself. No crazy editing. I have a gaming channel and All I do is cut matches for videos. Using Canva for thumbnails. I find being simple much better. It's more relatable!
Great video. I've noticed the same thing and was just talking about this last week with some friends.
Where tf has my ‘watch later’ playlist gone??
I'm glad TH-cam is swinging back towards the og Casey. Sam gives me hope for the future of TH-cam
100% agreed, dude. One of my favorite channels is someone that just talks for 15-30 minutes with no edits, no cuts, in her car, in portrait mode. I think people are tired of being 'optimized for', they just want someone to show up and be real and provide value.
most ppl lost mind of the artistry, in favor of monetization. The real content is definitely where its at.
Totally with you. My feed has been different (check of Life of Riza!) and even I have totally changed my videos to make what I enjoy the most. I haven't been this engaged in making videos in over a year.
Life of Riza is phenomenal at what she does
nice video well explained, i enjoyed it. I have felt similar to you through the years of youtube. once I realised I lost that interest in watching TH-cam videos as much is actually when I decided maybe its time for me to start making them myself! Keep up the good work
Make what you wish you could consume is the best advice on the internet
Tell me what I could do different on my page!
Really enjoyed your insight.
I agree with this 100%. I feel that seeing these style of videos are just like you said, AUTHENTIC. I think it can help people want to create more videos as well because it takes a lot of the "overthinking" out of it. Just create and see where it goes. Appreciate the video. Subbed!
Thank you, sir. Welcome!
Great Video, great words bro
Greetings from Germany
Greetings!
Love your videos! I think your gonna blow up and take over!
Would love to have an interview/video where we talk about TH-cam! Keep up the work dude!
Really a calm, breath of fresh air. I got tired of scary images, super fast-paced subtitles and a sound effect every 0.5seconds. I think it's overstimulating and makes you feel like a hamster on a wheel. I make a point with my videos being calm, not too flashy, and slow. We need to reconnect as humans. Not every piece of information needs to be delivered at 4x speed.
Agreed
I think smaller creators have more of a chance now if they can grab intrigue.
10k views in 24 hours! I clicked and subbed 100% because of the title. Excellent lesson for noobs like me 👍
Feels pretty telling that this video is on its way to becoming your most viewed video!
I have to agree with your feeling. good message
AI is also going to drive this trend. As AI becomes more perfect in it's ability to create epic realism imagery easily the natural push will be for something "imperfectly real". I'm curious what something so intangible will look like.