This isn't new...this is how YT started back in the day and what I've been doing for 15 years. I'm glad the "retention editing" trend is starting to break
Retention editing isn't a trend but simply a different niche of editing that has it's own audience made for a particular genre, just like minimalist editing. Notice how every video shown here are just talking heads and nothing similar to the example he showed having retention editing?
I think making an editing style that resembles your personality also helps a ton, I'm trying to get into more animated but still real concepts and ideas, and sometimes I think editing my videos a little more is better, but while also keeping a connection with my subscribers. Great video though hope it blows up more!
Awww it was SO cool to see myself in this, thank you Helmi! Congrats on YOUR youtube getting bigger! This video actually popped up on my recommended feed earlier today, I was intrigued so I saved it to my watch later list, and then one of my subscribers sent me this video and said hey look you're in this! Just subscribed, looking forward to more of your content 🙌
He just helped you get another follower here, will def dig into your content to see what you are all about, and hopefully glean some tips to help create my own success🙏
As someone just starting out on their channel this is a breath of fresh air. I've been at it only a few months, but the absolute worst part of the entire process is editing videos. I can come up with topics, write scripts, film, etc, but I am not only slow at editing, but not very good either and tbh it's slowed down my entire channel as a bottleneck.
You have far more videos than I, my man! I just started today after I got a surge of creativity from reading too many books and spending a lot of time thinking alone. I am simply recording stuff on my phone for now and worrying about the editing later. Focus on providing value to the world and it will come back to you. Love the content and keep it up.
Congrats on starting! It’s so interesting to hear the different perspectives. I personally love editing, but wish I was more skilled. I knew nothing about editing on Adobe Premiere and taught myself a considerable amount of beginner level skills and loved it. Love the process. It has an element of story curation / customization that I enjoyed. For me, it’s my relatively novice skill set that makes me not enjoy the process as much as I could. Looking back, I wish I studied it (under some form of design, media and visual arts degree) in undergrad. Not that I can’t continue to learn it at a higher level now. Certainly there are a lot of certifications out there, and of course self learning is always available, but I just wish I started sooner when I had a TON more time than I do now. By now I would’ve been very advanced. The quest continues! I am, however, very happy to see this video, and to be assured that people still appreciate more of the mellow video production formats because as someone who edits her own videos (I manage other channels) I definitely don’t have time to incorporate the more sophisticated edits especially as someone who is not yet a fast editor. I’m also not quite financially ready for a full time editor or contract editing services, so simplicity is where I’ll be staying for a while as I edit my own videos.
It's funny, but women have been doing this type of content for a very long time. We really prioritize having a personal connection with our audience, so I really appreciate you featuring female creators. 👏
Thank you brother! I have been having a lot of fun creating videos of my adventures. Starting to see a snowball effect take place on my channel ( gaining traction ). One take away that was music to my ears ( one of my goals for the channel ) was that people didn’t care about the quality and quantity of the fish I was catching, they were there to watch me and see what I was getting up to. I love that a community is building around my channel now. I appreciated what you had to say. Happy to hear the platform audience may be shifting back to a slower, not so fancy, pace
This video popped up on my homepage! Q4 of 2022 I was contemplating switching to a faster-paced editing style for 2023 but after trying it out once, it wasn't me. I decided to stick to how I usually edit and speak. If I'm too calm or possibly "boring" for people, so be it but it has been reassuring to get compliments for my delivery and thanking me for being different. Thanks for making this video!
I have noticed this style-and that I’m more drawn to it. I’m 40, so if someone has 5 edits in under 10 seconds I’m usually out. Unless the edits are dropping DIMES-but that is a totally different style and skill set. But I came across a video by Charlie Morgan, a 22 year old making upwards of a million dollars. Sounds familiar right? But his video was him sitting in front of a white board breaking down exactly why no one in his audience can sit for longer than 12 seconds before they are reaching for their phone. And because of that inability for focus-they’re at a disadvantage in business. Man the amount of information he packed into one hour-both displaying the skill of focus and while breaking down the components of it was amazing. It was a demonstration and master class at the same time-and it could only be done without editing. It was my first video with him. Instant follow. And his comment section full of comments on the power of his videos without editing. How to focus 12 hours a day like a millionaire-is the title if you’re curious. Great video you have here Helmi, you are on to something.
I've had this on my mind for a while now and after breaking down my last two videos I came to the conclusion I needed to "show more of me" Thank you for this video, I'll try to be more comfortable showing more of myself.
As a creative agency, I know retention based editing doesn't simply means putting too much effects, the videos to which the particular audience align to become a retention based videos. Effects play a crucial role but what sets a good video apart from a too much edited video is the use of effects at part of explanation which needs narration. For audiences who look for entertainment only, they will need too much effects to grab their audience. A paying audience generally doesn't need high end editing but it definitely needs motion work in the videos. After all it depends on the value you provide in your videos. The key factor is to understand your audience needs. In my years of working I have also seen channels putting high quality edited videos but audience's response were not so great.
You are SPOT ON! I'm so sick of the desperate edits... they're stressful to watch and you're absolutely right, the people I actually watch all have "friend vibe" editing. Mostly vlogs. I watch a lot of vanlife and travel, and that's the style I like. But not flashy travel, give me the real nomad just out there discovering the real world. So, 100% right!
Funny you say this because I’ve stopped watching these kind of fast paced vids. They hurt my brain. I’m looking for good content that pulls me in and all the people I subscribe to do none of this fast editing
I’m a very personable guy and I get on well with everybody but talking into the camera is so difficult and awkward for me and have never liked it. I’d rather be behind the camera. Your advice about talking into the camera like you would to your close friends is brilliant. Thank you. I can’t wait to try this. Subscribed👍🏾
I've been in professional video production for going on 34 years now (so well before there was a TH-cam, or even digital video), and I must say, I've gotten so sick of all these fads and trends, and that's all they are. Anyone remember when morphing was all the rage? Now who's doing it? Content is king. Just tell a good story, show something interesting, and if it's something people are interested in, or need to know about, they'll watch. If you do use effects, transitions, etc., use them sparingly, like salt or spice in your recipe, but don't choke people to death with them. And they should support the content, not work against it.
As a newbie in video editing, I'm really tired of seeing the same types of videos on TikTok. Everyone's edits look the same with all the sound effects and movements. I hope more people find your video. Thanks for this!
Have to agree! When I decided to start YT, I was disappointed and confused with all the YT info channels advice of "If it's not fast paced it won't succeed". Editing should be used in a way that conveys the story you are trying to tell, even if the story is yourself. Yes I have heavily edited some parts if vids, but that is to either emphasize certain parts or I'm just having some fun with a skit or joke. I decided when I started to be myself and not chase the numbers! I am glad to see the fast paced trend starting to wind down.
I’ve heard this a few places now and had a long chit chat with my partner about it the other day. I know there’s a lot of creative people with great things to share who feel quite relieved at the idea of not having to adhere to the super fast paced flashy editing style. Can’t wait to get my channel started! ☺️
Retention style editing will be around, but I suspect it will evolve in its own way over time along with the "catching up with your café friend" type of vibe. I took some inspiration from creators such as Dan Koe, Sam Sulek, and Jordan Howlett to create my own TH-cam channel focusing on answering existential questions in my life to help provide value to others. Here are some interesting aspects that I have tried to incorporate into my own channel: Dan Koe: Granular profile picture and thumbnails for his editing videos Sam Sulek: Very low editing style but longer form content Jordan Howlett: Simply recording all your content on your phone I consume so much content on TH-cam anyway, I figured what the heck may as well as create some content to put out some value into the world. I just started but I am super excited to hear about this incorporation of personality more into TH-cam channels going forward in 2024.
I'm 47 and I'm starting my first YT channel, it's been very challenging starting from scratch. I was originally going to do a highly edited "talking head" but switched over to a cinematic vlog/talking head hybrid. I'm almost done my first video after 5 weeks of filming/editing and learning. It feels much more authentic, although it's way harder to film. Ef the algorithm, I'm going to have fun. Small creators are much more fun to watch now. I subbed to your channel, I can't wait to see more!
THANK YOU! 👏👏👏 I agree with this COMPLETELY!!! I have just started my TH-cam channel and I hate the retention editing style. TH-cam is SATURATED with videos of the same style! As a viewer it gives me a headache watching that content. I edit like a catchy intro and then just be me! Love this video! ❤
style macam ni kalau dekat malaysia paling senang aisyah habshee dia dari dulu style mcm tu sampai skrg, even dia jrg upload fans dia tetap setia sbb mcm ada connection.
You made some really great points here. I make guitar videos, and I can relate because I have been thinking for a while if I should let go of making long form videos, which I've been focusing on and instead make those flashy shorts - edited to get high repeatability from the viewers and therefore get more subscribers faster, the trend these days, which I know if I follow certain formulas, I will be able to do better in terms of looking at it from that angle. Then I paused... and asked myself what do I - myself, like to watch and listen to. And I realized that I don't like to watch shorts, and I'm 38, I too can't stand those flashy attention grabbing soundbites. I mean sometimes I found a few shorts really amusing and some are kinda fun, but I don't gravitate towards shorts at all.. I think I have to be honest with myself and be careful not to lose the very reason why I play music for the sake of grabbing those very young audience with short attention span, and as a result of that gradually losing my passion. Thanks, you just helped me to confirm that I should stay on my track, and just use a few shorts to supplement the main long form videos..
This was so REFRESHING and encouraging! It can all get so overwhelming and stressful, I learned a lot here and I’m excited to get creating again! Thank you!
I have been praying to god to help me decide which way to go and i saw your thumbnail and i was like this is the answer!!! THANK YOU SOOOOO MUCH!!!! You have a new sub!!!!
Honestly this style is how I've always edited my videos. I wouldn't call it new anymore than film cameras are the new thing. Good to see it's trending back this way. I get overstimulated with watching the fast paced editing.
Thanks for sharing this! I also do talking head videos and don't edit as much. Heck sometimes, I just do slideshows without showing my face. My audience doesn't care because all they want is to hear me. So thanks for sharing your views on this editing style!
Glad it was helpful! BTW, I've known about you many years ago when I started learning copywriting. I even downloaded one of your lead magnets and everything. What a small world!
I dunno man. My channel saw massive growth after I started editing more aggressively, and the metrics back that up. I dont like retention editing, but it does still work. It is genre dependent though.
I believe there's truth in connection on YT, but retention editing will work, maybe at the cost of connection, but the algo will like it better in 80% of cases. I believe the future has both, but it may be the hardest option to do masterfully
I’d like to know how long all these examples have been on TH-cam…. Because I do not think new TH-camrs can do This… these are people that have been on TH-cam for a while and have an established audience. That’s is why they get by with it
I am really glad to hear this, because for small creator like me with less editing skills, because it's too complicated and expensive + it takes a lot of time.
This was so dang good. It's TH-cam, not MONETIZATIONtube. I'm tired of clicking an ad.. whoops! A video and hearing "This video is sponsored by Squarepace" on top of that what the person is talking about is an ad itself for a paid product placement too. That's not even including the ads BEFORE watching the video if you don't pay for Premium. It's exhausting. This is why I love the "smaller" channels like this. They talk real stuff. It's genuine.
I needed this video. I've been on TH-cam for like 2 years and my growth is super slow. I figured it was because I don't do crazy retention edits. I do put in some edits but it's very chill edits. I hope my channel gets discovered by people who like more chill gaming videos.
When I discovered channels with "retention editing" style, I often thought to myself, "I can't do it". But now I say F it and vlog the way I want it. Simple, but aiming to keep it clean and engaging. Thank you for sharing this :D
I agree on incorpirating more and more personality into the videos. Because it's really easy to distract/ hide the viewers perception from the youtuber's real personality with alot of editing. But I don't fully agree on too simple editing, if you're a person that likes filmmaking and editing. I think Colt Kirwan is a perfect example of mixing his personality with his creative editing/ filmmaking.
Hahahaha. I found you that you found Dina Lu where I found her for Etsy stuff. It really goes around X-D And I found you from the algorithm, and yes I am thinking to continue my youtube journey. But not today. Just watching other perspective fascinates me. Thank you for the video 🙂
This definitely worked for me and my channel. My first video that I uploaded was gaming/education niche, however, it was at a much slower pace and more reminiscent of older TH-cam commentary-type videos and it ended up getting 25k+ views. I also noticed that a lot of viewers really enjoyed that slower pace 'old youtube' vibe. good luck on your channels everyone!
Thank you so much for this video - it found me at exactly the right moment. I make TH-cam videos in a similar spirit as someone like Jonna Jinton and a bit like Lynette. My pace and style has always been slower and more cinematic story telling and editing but have always felt the pressure to do something more in line with the fast paced styles that are so popular and recommended for higher retention rates. Thank you for all these reminders that prioritise alignment and authenticity! 💛
Agree. To avoid editing, I completely do livestream and cut it out to smaller videos. My focus was always on audio than video or editing. I’m using the same cam since 2 years while the audio kept upgraded. From a 10$ lav mic to 2500$ audio equipments. And it’s worth.
Thank you for starting this conversation. All producers need to be focused on the purpose of their video. I've watched a lot of videos on TH-cam and most of them are, frankly, junk. The reason for this is precisely because their PURPOSE is to build a bigger audience and become a "successful" creator on TH-cam. And it shows in the video. If you do succeed in this goal you will, perhaps, make some money. I wouldn't know much about that. The real question to me is: Who are you making money for? TH-cam is, or should be, a platform for ideas. Once you start counting clicks and watching retention time you will be working for TH-cam, rather than for positive social change. If your purpose is to change minds, build a better society, or to save our civilization, then you need to focus on those goals, not TH-cam's. In the end TH-cam will do better as well. Just keep in mind that many folks are put off by over-edited videos. (Note: This video is filled with fast, jarring jump-cut edits which leave no space for any of your thoughts to "land" for the viewer. I don't think you even inhaled once during your rant.) What TH-cam really needs is some videos that teach "creators" how to define their purpose and to focus their efforts on creating the change they want to see in the world. We don't need hints on how to keep people mesmerized in front of the screen watching ads. If we can't do better than that then TH-cam will continue to sink into the morass of video platforms built by the entertainment profiteers who now dominate the world of video. Just a thought.
Excellent analysis and breakdown! I edit videos for TH-cam channels and with some channels I do retention style editing and others it's more laid back. For my own channel, I keep it pretty simple!
I have the same demo age (25-35 year olds) and I've tried both slower paced, long videos. And fast paced, short videos. My slower paced vids always do better, with more views and much higher retention. It echoes what you said in the video. Simple is great. You gotta find what works for your audience.
I'm genuinely impressed by how well you've put together this video; it's a testament to your skills as a creator. Im curious how do you know My Audience? And what My Audience wants? Ive seen terrible results in my Niche with Plain Editing. Each result is analyzed, even the words, and from analyzation of any video from any country, region, age, demo, making data driven decisions, is what I found best for my particular audience. 😎
Great stuff. Barely have any subscribers on our channel and was wondering whether fast paced editing might be the answer. Now we know to stick with what feels natural and let the channel grow steadily over time, thanks! Subscribed!
The best example of what you are trying to explain is Sam Sulek... and about Mr Beast, I thought I was the only one on TH-cam who can't watch his videos, because of their ridiculously fast pace... now I know I am not alone :)
Blending in with a normal editing style is more common though, because it's the easiest style anyone can do. The other points which are how audiences perceive personalities, is another thing though.
You have some very valid points. During COVID people felt very disconnected and now that it's behind us. People crave that human connections even more. Be it on TH-cam or in person.
Very interesting video, one that I agree with. While I do attempt to do some interesting transitions in my vlog, yesterday I posted just a fairly personal outline of what's in my camera bag and got significantly more subscribers than usual in the first day and some actually have told me they liked the more authentic way I did it. Then today I run across your post here. Gonna really keep this in mind. Thanks for posting.
Yesss this resonates so much 👏🏼 I'm so sick of retention style editing tbh, I immediately click away from vids w it now. I prefer videos with minimal editing, but good sound. High quality audio makes a bigger difference to me than hyper-speed retention editing. Good video!
Your videos are very informative yet simple. Got another follow. My issue with TH-cam is finding the time to do all the stuff because right now I devote all my time to tiktok where I get millions of views a month. On top of working 60+ hours a week at my full time job. Time is hard to come by
I searched for retention editing and im glad i stumbled on your video. I can get my work done faster now. But i did notice some transitions but you did not use the zoom edits on your video. Very cool
I think it's great that retention editing isn't as popular as it was. I have always preferred more natural videos with minimal edits. That said... please don't take this the wrong way but you still put a heck of a lot of fast edits in your video! If it works for you it works for you 🙂 Even though that's not my flavour I will still watch this video to the end and give it a thumbs up 👍
@@helmi_hasanThanks for taking the feedback well 🙂 I only said it because of the subject you were talking about 😉 Keep up the great work! All the best with your channel 😊
I’m happy to edit my on videos, have my own style. I’ve always heard that when making a video, I tend to make my audience have a smile on their face other than make them laugh out loud. It’s more chill, entertaining and that’s what I’m going for. If I want more retention I’d just go with some quick L cuts.
This is correct im one of two editors for my clients channel, i focus on vlog edits and share workload for sitdown editing, the other editor does videos in more like iman ghadzi style where i keep them more simple with few pop ups and simple infographics and videos that i edit perform 20-30% better in the past 3-4months. You can still have crazy stuff from editing perspective but doesnt need to be something flashy every 2 seconds imo
Just saw this on my recommendations. Thank you for putting on this kind of insight. It's reassuring to hear this as I just launched my channel this year and will showcase some personal stories which I feel like the Mr beast type editing style won't fit.
I’m seeing more and more videos with much less wild and crazy transitions and I like them. Thank you for giving examples of content creators who use this style. I will check them out.
Hey Helmi! I love this video! Great message. Make authentic videos, simply about what you love to share. I feel that is what I have been doing since I started last August. It's interesting that from TH-cam's perspective, this is new, because to me, it's the oldest teaching style there is. Share (teach) what you love, show that you love it, connect with your audience, be you.
It would seem people are tiring of the retention editing style of videos, if I am understand some recent popular videos. Let's hope that's the case. Retention editing dumbs down attention spans, and for the video-maker, is much more work, I would think.@@helmi_hasan
I've been wondering this too. I find it kind of jarring and it's kind of like how people used to make fun of MTV back in the tv old days as if to say if there's not enough shiny things on the screen no one has an attention span anymore.
Glad to see someone else who is not a fan of the retention editing. At the end of the day it is all about your audience and who you are trying to reach. Much like you, my channel is geared more towards professionals so I get it. Time for catch up with a friend in a cafe now. I like my coffee with a little hazelnut cream and sugar free syrup.
![เปิดใจ พี่ญา คนรุม หลังทัวร์ลง หนักสุดในชีวิต!! l [Nickynachat]](http://i.ytimg.com/vi/2-OJZRtclro/mqdefault.jpg)
Want to see how you can get clients from TH-cam? Download my ULTIMATE TH-cam Funnels Playbook here: helmihasan.com/form/ultimate-youtube-playbook/
I felt like I just got permission to stop chasing retention and just create. Thank you. I needed that.
Glad it helped!
agreed, I love just sharing game play and cutting it all the time kills the vibe I'm going for but if i don't retention DROPS
same
This isn't new...this is how YT started back in the day and what I've been doing for 15 years. I'm glad the "retention editing" trend is starting to break
It's old but it's the only gold.
agreed, I started a few channels back in 2006, this is the way we (I guess now old folks) had done it for years.
Retention editing isn't a trend but simply a different niche of editing that has it's own audience made for a particular genre, just like minimalist editing. Notice how every video shown here are just talking heads and nothing similar to the example he showed having retention editing?
@@suparibhauI think you are splitting hairs here....I think most everyone else understood the general point I was trying to make
Know your audience. It’s not about what you want, it’s about what they need.
You don't need fancy edits, this is what TH-cam used to be... this is why i fell in love with the app
What about videos that can be boiled down to 3 sentences lol
@@Monkehrawrrr still makes sense than to many flashbangs at the beginning video.. like I'm fighting with the creator.
I think making an editing style that resembles your personality also helps a ton, I'm trying to get into more animated but still real concepts and ideas, and sometimes I think editing my videos a little more is better, but while also keeping a connection with my subscribers. Great video though hope it blows up more!
thanks for watching!
I think that's an important point: the editing matching your personality. The editing should complement the communication style.
Awww it was SO cool to see myself in this, thank you Helmi! Congrats on YOUR youtube getting bigger! This video actually popped up on my recommended feed earlier today, I was intrigued so I saved it to my watch later list, and then one of my subscribers sent me this video and said hey look you're in this! Just subscribed, looking forward to more of your content 🙌
Glad it popped on your recommendations!
Thanks for inspiring my channel growth Dina!
@@helmi_hasan funny enough this video is popping off, great work. Found you on X a while ago
He just helped you get another follower here, will def dig into your content to see what you are all about, and hopefully glean some tips to help create my own success🙏
@@SGDietzMusic thanks for checking out the channel!!
As someone just starting out on their channel this is a breath of fresh air. I've been at it only a few months, but the absolute worst part of the entire process is editing videos. I can come up with topics, write scripts, film, etc, but I am not only slow at editing, but not very good either and tbh it's slowed down my entire channel as a bottleneck.
You have far more videos than I, my man! I just started today after I got a surge of creativity from reading too many books and spending a lot of time thinking alone. I am simply recording stuff on my phone for now and worrying about the editing later. Focus on providing value to the world and it will come back to you. Love the content and keep it up.
So with you on this! Good luck to you on your channel!
Glad you enjoy it!
Congrats on starting! It’s so interesting to hear the different perspectives.
I personally love editing, but wish I was more skilled. I knew nothing about editing on Adobe Premiere and taught myself a considerable amount of beginner level skills and loved it. Love the process. It has an element of story curation / customization that I enjoyed.
For me, it’s my relatively novice skill set that makes me not enjoy the process as much as I could. Looking back, I wish I studied it (under some form of design, media and visual arts degree) in undergrad.
Not that I can’t continue to learn it at a higher level now. Certainly there are a lot of certifications out there, and of course self learning is always available, but I just wish I started sooner when I had a TON more time than I do now. By now I would’ve been very advanced.
The quest continues! I am, however, very happy to see this video, and to be assured that people still appreciate more of the mellow video production formats because as someone who edits her own videos (I manage other channels) I definitely don’t have time to incorporate the more sophisticated edits especially as someone who is not yet a fast editor. I’m also not quite financially ready for a full time editor or contract editing services, so simplicity is where I’ll be staying for a while as I edit my own videos.
I suggest finding an editor from fiver. If you have a bottleneck in any area its a good idea to outsource
Struggling to find my editing style for my channel right now so this came up in my algorithm at the most perfect time omg. God bless you!! 💯🔥
It's funny, but women have been doing this type of content for a very long time. We really prioritize having a personal connection with our audience, so I really appreciate you featuring female creators. 👏
Thank you brother! I have been having a lot of fun creating videos of my adventures. Starting to see a snowball effect take place on my channel ( gaining traction ). One take away that was music to my ears ( one of my goals for the channel ) was that people didn’t care about the quality and quantity of the fish I was catching, they were there to watch me and see what I was getting up to. I love that a community is building around my channel now. I appreciated what you had to say. Happy to hear the platform audience may be shifting back to a slower, not so fancy, pace
The star of the show is YOU.
Good luck!
@@helmi_hasan Thank you! 🙌🏻
I love the new direction yt is taking. It suits my vibe much better and it feels more authentic 😊❤
I'm so glad you found a style that fits you
This video popped up on my homepage! Q4 of 2022 I was contemplating switching to a faster-paced editing style for 2023 but after trying it out once, it wasn't me. I decided to stick to how I usually edit and speak. If I'm too calm or possibly "boring" for people, so be it but it has been reassuring to get compliments for my delivery and thanking me for being different. Thanks for making this video!
Glad you found a style that works for you and don't follow other people.
Your calm style should resonate with some audience for sure.
I have noticed this style-and that I’m more drawn to it. I’m 40, so if someone has 5 edits in under 10 seconds I’m usually out. Unless the edits are dropping DIMES-but that is a totally different style and skill set.
But I came across a video by Charlie Morgan, a 22 year old making upwards of a million dollars. Sounds familiar right?
But his video was him sitting in front of a white board breaking down exactly why no one in his audience can sit for longer than 12 seconds before they are reaching for their phone.
And because of that inability for focus-they’re at a disadvantage in business. Man the amount of information he packed into one hour-both displaying the skill of focus and while breaking down the components of it was amazing. It was a demonstration and master class at the same time-and it could only be done without editing.
It was my first video with him. Instant follow. And his comment section full of comments on the power of his videos without editing.
How to focus 12 hours a day like a millionaire-is the title if you’re curious.
Great video you have here Helmi, you are on to something.
thank you!
I've had this on my mind for a while now and after breaking down my last two videos I came to the conclusion I needed to "show more of me"
Thank you for this video, I'll try to be more comfortable showing more of myself.
I'm glad it motivated you & you're doing great!
As a creative agency, I know retention based editing doesn't simply means putting too much effects, the videos to which the particular audience align to become a retention based videos. Effects play a crucial role but what sets a good video apart from a too much edited video is the use of effects at part of explanation which needs narration. For audiences who look for entertainment only, they will need too much effects to grab their audience.
A paying audience generally doesn't need high end editing but it definitely needs motion work in the videos. After all it depends on the value you provide in your videos. The key factor is to understand your audience needs. In my years of working I have also seen channels putting high quality edited videos but audience's response were not so great.
You are SPOT ON! I'm so sick of the desperate edits... they're stressful to watch and you're absolutely right, the people I actually watch all have "friend vibe" editing. Mostly vlogs. I watch a lot of vanlife and travel, and that's the style I like. But not flashy travel, give me the real nomad just out there discovering the real world. So, 100% right!
I hear that - the "friend vibe." Lots of people want that intimacy. I heard someone else describe it like "being right there with them."
@@alphi3000 exactly!
Couldn't agree more
Funny you say this because I’ve stopped watching these kind of fast paced vids. They hurt my brain. I’m looking for good content that pulls me in and all the people I subscribe to do none of this fast editing
💪👍*
He is right,
I actually agree with this. Thankyou. So refreshing.😊 …. Slow down a bit 😀
same!
me too! I get a headache and I need to turn it off
I’m a very personable guy and I get on well with everybody but talking into the camera is so difficult and awkward for me and have never liked it. I’d rather be behind the camera.
Your advice about talking into the camera like you would to your close friends is brilliant. Thank you. I can’t wait to try this.
Subscribed👍🏾
I've been in professional video production for going on 34 years now (so well before there was a TH-cam, or even digital video), and I must say, I've gotten so sick of all these fads and trends, and that's all they are. Anyone remember when morphing was all the rage? Now who's doing it? Content is king. Just tell a good story, show something interesting, and if it's something people are interested in, or need to know about, they'll watch. If you do use effects, transitions, etc., use them sparingly, like salt or spice in your recipe, but don't choke people to death with them. And they should support the content, not work against it.
As a newbie in video editing, I'm really tired of seeing the same types of videos on TikTok. Everyone's edits look the same with all the sound effects and movements. I hope more people find your video. Thanks for this!
Have to agree! When I decided to start YT, I was disappointed and confused with all the YT info channels advice of "If it's not fast paced it won't succeed". Editing should be used in a way that conveys the story you are trying to tell, even if the story is yourself. Yes I have heavily edited some parts if vids, but that is to either emphasize certain parts or I'm just having some fun with a skit or joke. I decided when I started to be myself and not chase the numbers! I am glad to see the fast paced trend starting to wind down.
I’ve heard this a few places now and had a long chit chat with my partner about it the other day. I know there’s a lot of creative people with great things to share who feel quite relieved at the idea of not having to adhere to the super fast paced flashy editing style. Can’t wait to get my channel started! ☺️
Love this! Still trying to figure out my style but it's a relief to think it doesn't have to be "retention style"
It definitely does not have to be 'retention style' if that's not what you want
You clearly have your own style that works IMO
Retention style editing will be around, but I suspect it will evolve in its own way over time along with the "catching up with your café friend" type of vibe. I took some inspiration from creators such as Dan Koe, Sam Sulek, and Jordan Howlett to create my own TH-cam channel focusing on answering existential questions in my life to help provide value to others. Here are some interesting aspects that I have tried to incorporate into my own channel:
Dan Koe: Granular profile picture and thumbnails for his editing videos
Sam Sulek: Very low editing style but longer form content
Jordan Howlett: Simply recording all your content on your phone
I consume so much content on TH-cam anyway, I figured what the heck may as well as create some content to put out some value into the world. I just started but I am super excited to hear about this incorporation of personality more into TH-cam channels going forward in 2024.
Good luck on your journey! Great nuggets you dropped here.
Second time I’ve heard Sam Sulek as an example, I’m glad things are reverting to a slower style too, your channel sounds great 👍🏻
I'm 47 and I'm starting my first YT channel, it's been very challenging starting from scratch. I was originally going to do a highly edited "talking head" but switched over to a cinematic vlog/talking head hybrid. I'm almost done my first video after 5 weeks of filming/editing and learning.
It feels much more authentic, although it's way harder to film. Ef the algorithm, I'm going to have fun. Small creators are much more fun to watch now. I subbed to your channel, I can't wait to see more!
Exactly. Have fun in the process!
THANK YOU! 👏👏👏
I agree with this COMPLETELY!!!
I have just started my TH-cam channel and I hate the retention editing style. TH-cam is SATURATED with videos of the same style!
As a viewer it gives me a headache watching that content. I edit like a catchy intro and then just be me!
Love this video! ❤
You got this!
style macam ni kalau dekat malaysia paling senang aisyah habshee dia dari dulu style mcm tu sampai skrg, even dia jrg upload fans dia tetap setia sbb mcm ada connection.
You made some really great points here. I make guitar videos, and I can relate because I have been thinking for a while if I should let go of making long form videos, which I've been focusing on and instead make those flashy shorts - edited to get high repeatability from the viewers and therefore get more subscribers faster, the trend these days, which I know if I follow certain formulas, I will be able to do better in terms of looking at it from that angle.
Then I paused... and asked myself what do I - myself, like to watch and listen to. And I realized that I don't like to watch shorts, and I'm 38, I too can't stand those flashy attention grabbing soundbites. I mean sometimes I found a few shorts really amusing and some are kinda fun, but I don't gravitate towards shorts at all..
I think I have to be honest with myself and be careful not to lose the very reason why I play music for the sake of grabbing those very young audience with short attention span, and as a result of that gradually losing my passion.
Thanks, you just helped me to confirm that I should stay on my track, and just use a few shorts to supplement the main long form videos..
Wonderful realization Nic.
Keep in touch!
I really love this video and also how you named the phrase - ‘catching up with a friend at a cafe vibe’. This video is going to be a boom hit!
Thanks man!
I’m glad audiences are getting back to this type of video.
we should be our true selves on camera & not try to copy other people.
Thanks for commenting!
This was so REFRESHING and encouraging! It can all get so overwhelming and stressful, I learned a lot here and I’m excited to get creating again! Thank you!
Glad it helped, Morgan!
nice to see and feel the person in the video, TH-cam coming back to roots. I missed it so much
I have been praying to god to help me decide which way to go and i saw your thumbnail and i was like this is the answer!!! THANK YOU SOOOOO MUCH!!!! You have a new sub!!!!
Glad I could help!
We’re going back to just talking into a 720p webcam, and I’m here for it.
Honestly this style is how I've always edited my videos. I wouldn't call it new anymore than film cameras are the new thing. Good to see it's trending back this way. I get overstimulated with watching the fast paced editing.
It also gives me a headache. Cool channel btw!
I don’t use a ton of editing. Get one on one with people, speak to them like they’re humans, and you’ll gain a following.
If I just listened to this video, it sounded good. I didn't like the millions of visual jump cuts though. But I took all the suggestions to heart.
This explains why my channel is starting to do well now
agreed, youtube need this fresh air,
We're on the same boat!
Like mine?
Bring back the days of Kevjumba style videos.
Thanks for sharing this! I also do talking head videos and don't edit as much. Heck sometimes, I just do slideshows without showing my face. My audience doesn't care because all they want is to hear me. So thanks for sharing your views on this editing style!
Glad it was helpful!
BTW, I've known about you many years ago when I started learning copywriting. I even downloaded one of your lead magnets and everything.
What a small world!
I dunno man. My channel saw massive growth after I started editing more aggressively, and the metrics back that up.
I dont like retention editing, but it does still work. It is genre dependent though.
I believe there's truth in connection on YT, but retention editing will work, maybe at the cost of connection, but the algo will like it better in 80% of cases.
I believe the future has both, but it may be the hardest option to do masterfully
What's your target market?
People in the trading card game space. The audiences are notoriously flighty and often skip ahead to just copy a deck list.
@@kevinski-tcg So you answered your own comment. He said this in the video that some niches expect it...
I’d like to know how long all these examples have been on TH-cam…. Because I do not think new TH-camrs can do This… these are people that have been on TH-cam for a while and have an established audience. That’s is why they get by with it
I agree
I am really glad to hear this, because for small creator like me with less editing skills, because it's too complicated and expensive + it takes a lot of time.
I've never liked the quick style of editing. Glad that it's on the way out as I begin my YT journey.
Same here!
This was so dang good. It's TH-cam, not MONETIZATIONtube. I'm tired of clicking an ad.. whoops! A video and hearing "This video is sponsored by Squarepace" on top of that what the person is talking about is an ad itself for a paid product placement too. That's not even including the ads BEFORE watching the video if you don't pay for Premium. It's exhausting. This is why I love the "smaller" channels like this. They talk real stuff. It's genuine.
You're 100% right Adam.
Your audience wants to hear the real you. Not a TV version of you. We're all tired of that already.
I have been feeling the same way about what I produce and and watch. Also 36. Great info.
Your channel is going to blow up! This video so super awesome! 10/10
Thank you! and it does seem to be 'blowing up' a little bit
Man! Thank you for sharing this thing and point of view for the “talking had”. You so right! It’s like a piece of puzzle, what I need. ❤
You got it!
I needed this video. I've been on TH-cam for like 2 years and my growth is super slow. I figured it was because I don't do crazy retention edits. I do put in some edits but it's very chill edits. I hope my channel gets discovered by people who like more chill gaming videos.
Glad it was helpful!
Get yourself out there!
oh man i wish this was longer I really enjoyed every second of it, thanks
Thanks, your video is very helpful to me as a small creator 🙏
Thank you, and you're not that small :)
this is refreshing, im gonna take this approach and do this for my content going forward
When I discovered channels with "retention editing" style, I often thought to myself, "I can't do it". But now I say F it and vlog the way I want it. Simple, but aiming to keep it clean and engaging. Thank you for sharing this :D
I agree on incorpirating more and more personality into the videos. Because it's really easy to distract/ hide the viewers perception from the youtuber's real personality with alot of editing. But I don't fully agree on too simple editing, if you're a person that likes filmmaking and editing. I think Colt Kirwan is a perfect example of mixing his personality with his creative editing/ filmmaking.
Thanks for the recommendation! I got to check out Colt Kirwan's page for some creativity sources then.
@@thelifewithnate 😁😁
This is a great video - no jump cuts, no retention editing for me. Being authentic is #1 without smoke and mirrors.
Thank you & great channel!
It's making me hungry
Hahahaha. I found you that you found Dina Lu where I found her for Etsy stuff. It really goes around X-D
And I found you from the algorithm, and yes I am thinking to continue my youtube journey. But not today. Just watching other perspective fascinates me. Thank you for the video 🙂
thank you for commenting!
This definitely worked for me and my channel. My first video that I uploaded was gaming/education niche, however, it was at a much slower pace and more reminiscent of older TH-cam commentary-type videos and it ended up getting 25k+ views. I also noticed that a lot of viewers really enjoyed that slower pace 'old youtube' vibe. good luck on your channels everyone!
Glad it helped!
Ah so the way i edit has now come full circle, nice!
Yes!, you're right, and it'll remain so for many many years to come, .... love is dying and people are going back to reality of old. Time is fading.
a good story doesn't need that, but retention editing is an art of it's own too & will always have it's place.
100%
Thank you so much for this video - it found me at exactly the right moment. I make TH-cam videos in a similar spirit as someone like Jonna Jinton and a bit like Lynette. My pace and style has always been slower and more cinematic story telling and editing but have always felt the pressure to do something more in line with the fast paced styles that are so popular and recommended for higher retention rates. Thank you for all these reminders that prioritise alignment and authenticity! 💛
Glad it was helpful. Your video is awesome. Keep rocking!
Thank you so much for making this video and showing us real-life examples of real connection is established with the audience.
Agree. To avoid editing, I completely do livestream and cut it out to smaller videos. My focus was always on audio than video or editing. I’m using the same cam since 2 years while the audio kept upgraded. From a 10$ lav mic to 2500$ audio equipments. And it’s worth.
I don't dare to do livestreams yet
I love how you are embracing the spirit of what makes this platform so successful, it's about humanity
exactly!
Thank you for starting this conversation.
All producers need to be focused on the purpose of their video. I've watched a lot of videos on TH-cam and most of them are, frankly, junk. The reason for this is precisely because their PURPOSE is to build a bigger audience and become a "successful" creator on TH-cam. And it shows in the video.
If you do succeed in this goal you will, perhaps, make some money. I wouldn't know much about that. The real question to me is: Who are you making money for? TH-cam is, or should be, a platform for ideas. Once you start counting clicks and watching retention time you will be working for TH-cam, rather than for positive social change.
If your purpose is to change minds, build a better society, or to save our civilization, then you need to focus on those goals, not TH-cam's. In the end TH-cam will do better as well.
Just keep in mind that many folks are put off by over-edited videos. (Note: This video is filled with fast, jarring jump-cut edits which leave no space for any of your thoughts to "land" for the viewer. I don't think you even inhaled once during your rant.)
What TH-cam really needs is some videos that teach "creators" how to define their purpose and to focus their efforts on creating the change they want to see in the world. We don't need hints on how to keep people mesmerized in front of the screen watching ads. If we can't do better than that then TH-cam will continue to sink into the morass of video platforms built by the entertainment profiteers who now dominate the world of video.
Just a thought.
Hi Helmi, i have gained so much inspiration from you! I followed your script and my views went from 25 to 1k in 3 days. Thanks for the guidance 🙏 😊
Fantastic!
Excellent analysis and breakdown! I edit videos for TH-cam channels and with some channels I do retention style editing and others it's more laid back. For my own channel, I keep it pretty simple!
Thanks for commenting!
I don't take clients who want retention editing in the first place, lols
This takes the pressure off. I just started my channel and I've been back and forth on my style. Appreciate you making this video.
Thanks, encouraged me to continue in my more calm style of presentation. 😊
You got this!
I have the same demo age (25-35 year olds) and I've tried both slower paced, long videos. And fast paced, short videos. My slower paced vids always do better, with more views and much higher retention. It echoes what you said in the video. Simple is great. You gotta find what works for your audience.
Couldn't agree more, I feel like there is a massive desire for authentic and normal discussion with the audience. Great breakdown Helmi
Thanks Tom!
I'm genuinely impressed by how well you've put together this video; it's a testament to your skills as a creator. Im curious how do you know My Audience? And what My Audience wants? Ive seen terrible results in my Niche with Plain Editing. Each result is analyzed, even the words, and from analyzation of any video from any country, region, age, demo, making data driven decisions, is what I found best for my particular audience. 😎
Great stuff. Barely have any subscribers on our channel and was wondering whether fast paced editing might be the answer. Now we know to stick with what feels natural and let the channel grow steadily over time, thanks! Subscribed!
Glad it was helpful!
The best example of what you are trying to explain is Sam Sulek... and about Mr Beast, I thought I was the only one on TH-cam who can't watch his videos, because of their ridiculously fast pace... now I know I am not alone :)
it's working for his target audience. So it depends on who you're targeting.
Thanks for commenting!
Blending in with a normal editing style is more common though, because it's the easiest style anyone can do. The other points which are how audiences perceive personalities, is another thing though.
You have some very valid points. During COVID people felt very disconnected and now that it's behind us. People crave that human connections even more. Be it on TH-cam or in person.
Very interesting video, one that I agree with. While I do attempt to do some interesting transitions in my vlog, yesterday I posted just a fairly personal outline of what's in my camera bag and got significantly more subscribers than usual in the first day and some actually have told me they liked the more authentic way I did it. Then today I run across your post here. Gonna really keep this in mind. Thanks for posting.
Yesss this resonates so much 👏🏼 I'm so sick of retention style editing tbh, I immediately click away from vids w it now. I prefer videos with minimal editing, but good sound. High quality audio makes a bigger difference to me than hyper-speed retention editing. Good video!
Glad you enjoyed it & awesome channel btw
@@helmi_hasan tysm! 🙏🏼
I usually use youtube just to have something to listen to so audio is definitely much more important for me as an audience.
Your videos are very informative yet simple. Got another follow. My issue with TH-cam is finding the time to do all the stuff because right now I devote all my time to tiktok where I get millions of views a month. On top of working 60+ hours a week at my full time job. Time is hard to come by
I'm just getting started on my podcast. And I'm going to embrace the style this style.trying be myself and just talk
I searched for retention editing and im glad i stumbled on your video. I can get my work done faster now. But i did notice some transitions but you did not use the zoom edits on your video. Very cool
You can do it!
Love this! This is the same editing style I started to give to my videos just a couple month ago. Thanks for sharing! :)
Glad it helped!
Wow this was super helpful ! I’m so glad you used ,show rather than tell method ! Those examples helped a lot !
Glad it was helpful!
Yes ppl want connection. They want people that are real and they can resonate with.
100%
I think it's great that retention editing isn't as popular as it was. I have always preferred more natural videos with minimal edits. That said... please don't take this the wrong way but you still put a heck of a lot of fast edits in your video! If it works for you it works for you 🙂 Even though that's not my flavour I will still watch this video to the end and give it a thumbs up 👍
thanks for your input & watching!
@@helmi_hasanThanks for taking the feedback well 🙂 I only said it because of the subject you were talking about 😉 Keep up the great work! All the best with your channel 😊
I’m happy to edit my on videos, have my own style. I’ve always heard that when making a video, I tend to make my audience have a smile on their face other than make them laugh out loud. It’s more chill, entertaining and that’s what I’m going for. If I want more retention I’d just go with some quick L cuts.
Good stuff knowing what works for you!
This is a Breath of fresh air and a weight lifted off of me! Instant fan now! Subscribed!
Thank you
This is correct im one of two editors for my clients channel, i focus on vlog edits and share workload for sitdown editing, the other editor does videos in more like iman ghadzi style where i keep them more simple with few pop ups and simple infographics and videos that i edit perform 20-30% better in the past 3-4months. You can still have crazy stuff from editing perspective but doesnt need to be something flashy every 2 seconds imo
To start the show is the character not the editing.
Really good edits help to enhance the character, not take the viewers attention away from it
I like your style, Helmi. Great take!
Thank you!
Very good point, I too get dizzy from too much editing. Thats why I have almost no editing (or talking lol) in my videos. Good luck!
Just saw this on my recommendations. Thank you for putting on this kind of insight. It's reassuring to hear this as I just launched my channel this year and will showcase some personal stories which I feel like the Mr beast type editing style won't fit.
Glad it helped!
I’m seeing more and more videos with much less wild and crazy transitions and I like them. Thank you for giving examples of content creators who use this style. I will check them out.
Glad you like them!
Hey Helmi! I love this video! Great message. Make authentic videos, simply about what you love to share. I feel that is what I have been doing since I started last August. It's interesting that from TH-cam's perspective, this is new, because to me, it's the oldest teaching style there is. Share (teach) what you love, show that you love it, connect with your audience, be you.
Well said!
Unfortunately, now it is, there's too many people who would like to fake it, which is what is fueling the retention editing
It would seem people are tiring of the retention editing style of videos, if I am understand some recent popular videos. Let's hope that's the case. Retention editing dumbs down attention spans, and for the video-maker, is much more work, I would think.@@helmi_hasan
I love "Hindz" style of editing. Super chill and intimate
He's a little too chill for me, but he has his own style that's clearly working well for him
I've been wondering this too. I find it kind of jarring and it's kind of like how people used to make fun of MTV back in the tv old days as if to say if there's not enough shiny things on the screen no one has an attention span anymore.
Thanks for the advice, mates. That helps a lot. I 100% agree with you.
Any time!
This is good to know considering we’re just starting with videos and need guidance. We posted our first video last night. 😄🙌❤️
Glad to see someone else who is not a fan of the retention editing. At the end of the day it is all about your audience and who you are trying to reach. Much like you, my channel is geared more towards professionals so I get it. Time for catch up with a friend in a cafe now. I like my coffee with a little hazelnut cream and sugar free syrup.
Glad it helped!