On: The $10 Billion Startup That Reinvented the Running Shoe
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- เผยแพร่เมื่อ 27 ก.ค. 2023
- On Running or On Clouds as many refer to them have been some of the hottest and fastest selling shoes of recent years. Having only been founded in 2010, how are they already competing with the big players such as Nike and Adidas? Are On shoes worth the hype? You be the judge...
Not sure about running, but they are definitely great at collecting small rocks in the holes
I’m a big runner, go through about 3 pairs of running shoes a year, and have had 3 pairs of On Running shoes. They’re rubbish for running. They’re great for walking, gym, generally lifestyle use. But they’re trash for running.
My Cloudflyer, Cloudstratus and CloudUltra fits my feet like a glove. Absolutely love walking in it. Infact ON is the primary reason I enjoy walking and changed my lifestyle. I swear by ON shoes now. ❤
I tried the On Cloud monster the most comfortable shoe I've ever worn! The sole is like little shock absorbers.
I have knee issues and flescittis, the ON cloudmonster allowed me to walk around at work for 10 hours pain free! No other shoe did that for me. Now at work 10 other employees wear them and swear by them. Worth every penny. I don't like other types of ON's just the cloudmonster.
I wear my ON Rogers almost everday and i think they're the most comfortable shoes i've got. When standing all day long my feet dont't hurt at all like with my old Adidas or Nike shoes.
I have got On Shoes they’re are the most comfortable and durable lightweight shoes I’ve ever worn
we call these "mom" clouds at my work, suburban moms love the On/Qc
Great video! Informative and enjoyable to watch.
Thank you! Sometimes it’s hard to keep going but comments like this are so reassuring.
The only time I've seen them worn is as an everyday fashion item. A friend of mine who actually runs, and hikes on trails occasionally was bought a pair by his partner - he hates them, says they're falling apart after a few months use and wearing out. He usually buys Adidas or Nike, personally I'm more of a minimalist kind of guy.
I discovered the cloudmonster over a year ago at a local store and was surprised how comfortable i can walk in them. My heels land soft on the ground and the foot springs a bit. Longer walks don't seem to put stress on my knees. I never intendet to use them as fashion shoes rather discovered them and liked how they fit. I actually don't like the visual appearance but it is what it is.
1 lady in our running club had 4 pairs in 6 months as they kept falling apart, On replaced them every time but no one else from our club will go near them now
In Europe and USA the ON running shoes are very expensive, but elsewhere they are a bit less expensive them shoes like the Vomero 17, Invincible 3 from Nike or cheaper then Asics Gel-Nimbus 26 and Gel-Kayano 30 . For a cheaper price they are worth trying and I got from them the Cloud Eclipse and Cloud Stratus 3. Love then both and I can't wait to see the Cloud Monster 2 also costing much less then a New Balance 1080 v13 and an Invincible 4.
Since people love trends and the next best thing, I wouldn’t be surprised if The Pet Rock 2.0 came next..
Good ❤
Good product or not, what on running is doing with it's athletics team in Boulder Colorado is mind blowing. The coach and every athlete are turning heads in every event they compete. Multiple national records and area records in a few years of existing. I know results are independent of running gear but to support athletes and make the sport more competitive ON should be praised
Yes, it’s strange how On seems to be hyper focused on high level running yet the majority of their revenue comes from fashionable attire. They are certainly doing a good job of developing athletes and improving the tech, much like the Nike team in Oregon. Hopefully investors will allow that to continue but it’s tough as it’s extremely expensive and unprofitable compared to their products that are more fashionable that have huge margins. Hopefully On can carve out two sides of their business like Nike, one dedicated to high end running and the other for regular folks that just like the designs and feel of the shoes.
Nothing beats Asics.
K swiss and mizuno has this tech I the 2000s
Do HOKA or Deckers next…
HOKA gets a mention at 3:20 -ish.
My wife bought a pair, they lasted 2 months.
Where are they made? I buy New Balance shoes made in the UK and USA. 4:55
In Vietnam....where the vast majority of sports brand's shoes are made.
I bought the $229 running pants. For $99..they are pretty good but no desire to try their shoes. Don't understand what a bunch of holes in the midsole will do. Hoka is TOO FIRM for me. These 2 brands are" trendy". I stick to Asics, Saucony, Brooks etc.
still loving the channel
Still loving you for the support!
Didn't kswiss do a similar thing years ago?
Yes! K-Swiss has done a similar pivot although at a smaller scale. On worked with more successful names like Roger Federer to get their brand popular amongst non-runners while also dedicating a lot of their focus to other niches like ultra comfortable shoes to compete with Hoka. K-Swiss doesn’t seem to be holding much traction in any other niche footwear category beyond their tennis offerings. At best, they are riding the wave of other shoe styles becoming popular and producing something similar. Not really a great strategy to take meaningful market share away from the big players.
Reebok did as well.
Me loved some Blade max express and Kwicky. So sad they shut down the running division.
Nike alll dayyyy
I love how a couple top brands in running shoes weren't listed. Adidas is the 2 second leading company behind Nike but don't mention it in this video. Also Skechers and Hoka weren't mentioned either. However Skechers aren't worn buy the long distance runners.
There is only one reason why they are in retailers. It fills the gap from Nike leaving retails stores for DTC sales.
Except it also depends on where you are talking about. Nike and Adidas are not number one and two everywhere. For example, in Europe and Oceania Asics is the number one running brand. But for sure ...not mentioning Adidas is a bit odd
@@Sabundy There is another thing your only referencing running shoes. With Adidas and Nike they go by their total international market cap with every different sport. Yes Adidas has had major sale drops in China over that big boycott a few years ago. Nike has a US boycott still going on but it's a major size one. Both of these companies go beyond just running shoes. Nike is the number one Sports brand world wide and Adidas is still the number 2 Sports brand world wide. They are both involved in so many sports beyond just running, Also you have collaborations and huge marketing with Athletes and celebrities that the smaller brands don't have. Adidas is still dealing with the Yeezy inventory. Nike is still number 1 with being a $151+ billion company and Adidas is number 2 with being a $140+ billion company.Regardless of each market sales.
@@scottivlow9962 Sure. But the video is specifically talking about running shoe brands. That is why it mentions the brands that it does. And isn't talking about all the other sports. And ON is also a running brand.
Cloud 5 are the best
on (the company) means well... to bad most of their shoes are really firm in spite of how they look.
They're definitely overpriced for how long they last. I have four pairs and three of them are already wearing out after less than 2 months of casual use.
That’s a shame, but unfortunately not surprising. The design of their shoes doesn’t really seem to have longevity as part of its core focus.
Not for me. Them holes are killing me
For what should I pay about 200$ 😂😂😂 when I can choose from Nike, asics, adidas for about 60-100$
Yeah that’s really the question, are they worth paying almost double the price of comparable shoes? Hard to say. Try some out and see for yourself maybe!
ill pay 200 for shoes sometimes because im really into shoes and the culture of those type of shoes. it gives me a sense of community to know that other people understand how i feel about them and can equally appreicate them. i also buy 60 dollar shoes sometimes because sometimes theyre just as good. i wouldnt buy a 200 dollar screwdriver because im not that into screwdrivers, same with watches and anything else because i just dont care as much about those. i cant relate to the people into those things because im not, but i do really like jordans and new balance and other shoes that can be more expensive, even if they might not be super high quality all the time
Some models are like 130, imo they're worth it, they're my recovery shoes
@stinkyfatty that "shoe culture" is ridiculous. Its just a community of suckers collecting a consumable good. Imagine collecting toilet paper or car tires?
Idk what quality running shoes you’re buying for $60-$100. Any real running shoe for anyone that takes running semi seriously is $140-$300 regardless of brand. It’s just how much they cost. ON is right in line with all the other brands.
The husky would like to disagree
OLD STYLE OF LIGHT SWITCH!!!OLD STYLE! How old are you and what was your parents income growing up???
I bought a pair of these brand and within 3 weeks the soul came loose. Not worth it all.
if u care about ur foot health, get minimalist shoes, not this gimmicky stuff
Reebok Pumps aren't a gimmick. Please don't spread misinformation.
Lol if you think that’s not a gimmick I’ve got a whole bunch of other junk in my garage I’d love to sell to you!
So, BS marketing that ended up working. They got lucky with the sole and went with it.
pointless shoe and overpriced af, reebok zigtech did it first, and was also pointless
Hoka, yuck 🤮
What’s bad about hoka
Just an expensive fad. People buy them just to show off they spent big bucks on a shoe
Garbage shoes
these shoes are a joke and On has btw the worst customer service ever