Marketing Operations: Marketing Ops View On B2B & B2C Tech Stack

Join ExponentialX in a conversation between Holly Chen, a Marketing Advisor, and Bei Zhang, A Growth Advisor, as they have a conversation with Jacqueline Freedman, a Marketing Operations Leader, about integrating B2B and B2C strategies. Jacqueline explains the process of merging older technologies and new systems, to create a unified marketing approach and resolve data integration challenges.
Jacqueline Freedman: / jacquelinefreedman
Holly Chen: / holly
Bei Zhang: / beizhang
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ExponentialX is a Marketing and Growth Advisory Collective comprised of senior marketing and growth advisors from companies such as Slack, Loom, Miro, Grammarly, Google, Airtable, Twilio, Intuit, Microsoft, and more. We help venture-backed SaaS companies drive exponential growth.
We host weekly marketing and growth GTM Live sessions with advisors and operators on the latest topics on B2B marketing and growth. Join us live at ExponentialX.com or catch a session video here!
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