The 2020 Logo Design (Mini) Crash Course

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  • เผยแพร่เมื่อ 6 ม.ค. 2020
  • www.linode.com/designcourse - Use code 'DESIGNC19' to get $20 credit on your new Linode account!
    - (Timestamps below) - Most logo design courses and tutorials focus a lot on teaching software, but I won't be doing any of that today. Instead, I'm going to focus on the most important considerations when designing effective logos. First, we'll run through a few slides to tackle some important considerations, then you'll see me (through timelapse) design 2 logo design concepts for an app I'm building. I'll describe my thought process, so that you can understand what I'm thinking as opposed to *doing*. Then, I'll show you survey results based on which logo design concept a non-target audience preferred vs. a target audience demographic.
    @2:59 - Software
    @5:25 - Logo design fundamentals
    @12:41 - Timelapse logo design concepts construction w/ voiceover
    @19:14 - Survey results (which logo concept was more popular?)
    Thanks to the Guitar discord server for sending out the survey for the logo design:
    / discord
    Let's get started!
    - - - - - - - - - - - - - - - - - - - - - -
    Subscribe for NEW VIDEOS!
    My site: designcourse.com
    My personal FB account: logodesigner
    Coursetro FB: coursetro
    Coursetro's Twitter: / designcoursecom
    Join my Discord! / discord
    ^-Chat with me and others
    - - - - - - - - - - - - - - - - - - - - - -
    Who is Gary Simon? Well, I'm a full stack developer with 2+ decades experience and I teach people how to design and code. I've created around 100+ courses for big brands like LinkedIn, Lynda.com, Pluralsight and Envato Network.
    Now, I focus all of my time and energy on this channel and my website Coursetro.com.
    Come to my discord server or add me on social media and say Hi!
  • แนวปฏิบัติและการใช้ชีวิต

ความคิดเห็น • 284

  • @DesignCourse
    @DesignCourse  4 ปีที่แล้ว +122

    2:59 - Software
    5:25 - Logo design fundamentals
    12:41 - Timelapse logo design concepts construction w/ voiceover
    19:14 - Survey results (which logo concept was more popular?)
    Enjoy!

  • @SchioAlves
    @SchioAlves 3 ปีที่แล้ว +93

    Ok, but the “retro” logo didn't enter the survey, it was my favourite

  • @nanal2931
    @nanal2931 4 ปีที่แล้ว +15

    I also LOVE that one on the left side immediately!! Looks more fun and musicians should like that one too. Love your style. Thank you for educating us!

  • @raymorrison8957
    @raymorrison8957 4 ปีที่แล้ว +9

    On my left {round design. Thanks lots of good info in how you designed it. 18 yrs, as designer and Graphic Coordinator and became freelance 1984 still going - I'm 76 today!

  • @MrJr01
    @MrJr01 4 ปีที่แล้ว +12

    Thank you for discussing the doghome logo. I literally started designing a logo today that I will need to use very soon and it looks almost identical, with the roof and the little pathway leading up to the house. But now I see that less is more.

  • @prajwalrajbasnet9019
    @prajwalrajbasnet9019 4 ปีที่แล้ว +5

    Fantastic tutorial it's truly learning by doing sort of thing so very effective. Keep up the good work Simon!

  • @arnopisspot5115
    @arnopisspot5115 4 ปีที่แล้ว +11

    it will be awesome to have a tutorial like this for website design. From the process of brand identity, from the company brief given, moodboard creation, styles board creation, and how you come up with the final website.

  • @supigagliardi2118
    @supigagliardi2118 4 ปีที่แล้ว +1

    I don't intend on doing logo designs nor am I a designer (trying to become a front end dev) but I just watched this whole video in awe at your skills and experience. Also the concepts you mentioned at the start are really cool even for basic web design. Keep it up and thank you for this amazing content!!

  • @brunovincent1969
    @brunovincent1969 4 ปีที่แล้ว +8

    Wow!!!!!!!!!! I've never see a pro at work like this. What an inspiration, you manipulate Illustrator like it was notepad ! Any of these logos you created, are worthy of startups and large companies, I would approve ALL of em, actually...I would have choice agony because they are all perfect!

  • @Stshq
    @Stshq 3 ปีที่แล้ว +1

    That was one of the best tutorials I've ever seen, really! Great job!

  • @karenbengtsson8078
    @karenbengtsson8078 4 ปีที่แล้ว +1

    Great tutorial, loved to see the conceptual process. Thank you!

  • @Balloonbot
    @Balloonbot 4 ปีที่แล้ว +17

    Might seem pedantic, but make sure to keep the emoji size the same when you put out those votes. It can create a subtle psychological leaning to the bigger one; similarly to what you teach about bigger buttons being reserved for more important call to actions.

  • @crimsonhel
    @crimsonhel 3 ปีที่แล้ว

    amazing explanation, loved the illustrations and how you organize it all. thank you very much

  • @mieletea
    @mieletea 3 ปีที่แล้ว

    Thank you! This video was helpful, concise, and easily understandable! You're a great communicator.

  • @nadia.szegecs
    @nadia.szegecs 4 ปีที่แล้ว

    This is great! Thank you so much for sharing your knowledge!!!

  • @clintwinter4802
    @clintwinter4802 4 ปีที่แล้ว +6

    Great Video! Do you find that it's harder to come up with a logo for companies that are more abstract in what they do? It feels like the ideas for a website about guitars arise more quickly than a website about teaching software or something.

  • @abhishreymittal
    @abhishreymittal 4 ปีที่แล้ว +1

    You gave me a great idea for a new logo design. Thanks for that. And Great Video Sir!!!
    🤩🤩🤩

  • @sobreaver
    @sobreaver 3 ปีที่แล้ว

    All the basic knowledge is there, the only thing missing is experience which is ours to provide. Thank you very much for this crash course, really appreciated

  • @pedroklaus7870
    @pedroklaus7870 3 ปีที่แล้ว

    I love your videos, never stop posting them!

  • @karolinabossak-ahmad4916
    @karolinabossak-ahmad4916 ปีที่แล้ว

    Great video! Seeing comparison of good and bad examples inspires a lot.

  • @djebrillaorden637
    @djebrillaorden637 3 ปีที่แล้ว +4

    The guy is just to good to be a true man. He's one of a kind to be honest.

  • @ibrahimadeleke545
    @ibrahimadeleke545 3 ปีที่แล้ว

    Gosh! 😍 Thank you for this crash tutorial 🤝

  • @alvarojflores
    @alvarojflores 4 ปีที่แล้ว

    Thank you! I really appreciate your time and ideas.

  • @shourovhasan7798
    @shourovhasan7798 4 ปีที่แล้ว

    omg!!! I will never miss your any tutorial

  • @1WillyDAVID
    @1WillyDAVID 4 ปีที่แล้ว

    thanks dude, I learnt a lot, blessings, great tutorial

  • @2bpencildesign603
    @2bpencildesign603 3 ปีที่แล้ว

    You made a number of great points and I basically do the same when designing logos. The I prefer the wordmark Fretter design I can see why the icon based design won overall.

  • @strugglingElds
    @strugglingElds 4 ปีที่แล้ว +1

    WOW I love the content! very clever idea!

  • @lamanguedouce1189
    @lamanguedouce1189 4 ปีที่แล้ว

    can wait to see fretter ! thanks for the tut

  • @cholasimmons
    @cholasimmons 3 ปีที่แล้ว

    Almost closed the window when I saw Adobe, then you showed Affinity... Outstanding apps!! Great video thanks

  • @aeolismons.
    @aeolismons. 4 ปีที่แล้ว +149

    I come here not only study code but also study English. Your voice is so nice!

    • @znbh
      @znbh 4 ปีที่แล้ว +26

      The proper wording is: "I come here to not only study code, but also English"
      I'm studying Spanish, Arabic, and Urdu. English was my first language. This language is very inconsistent and difficult!
      But you're doing wonderfully and I'm proud of you! :D

    • @nickjohnson1430
      @nickjohnson1430 4 ปีที่แล้ว +5

      @@znbh aren't you splitting an infinitive?

    • @znbh
      @znbh 4 ปีที่แล้ว +11

      Nick Johnson i sound so hypocritical now. yes i totally forgot i made this comment and now i feel so bad for spreading that misinformation. the proper wording should be “I come here not only to study code, but also English.”
      thank you so much for catching that mistake

    • @shreyaraman2372
      @shreyaraman2372 3 ปีที่แล้ว +3

      @@znbh Isn't it (came) instead of (come)?

    • @znbh
      @znbh 3 ปีที่แล้ว +1

      @@shreyaraman2372 very good question! it depends on the context. if a person refers to their arrival at a particular page frequently, then that person can say "I come here to study English."
      I made the assumption that the person to whom I replied was clicking on this page's videos frequently in order to improve their English, so I chose "come."
      However, if they only came to the video one time, then they can say "I came here to study English."
      This is a small difference between imperfect vs. preterit tense (an undefined amount of time vs. a specific, defined action which occurred one time.

  • @AlenBerberovic
    @AlenBerberovic 4 ปีที่แล้ว +1

    Would really be great to hear more about the psychology behind "how people choose and what they find better" - in terms of design. You probably had situations where you would definitely go with one version, but clients favor one of the other versions (regardless if logo or any other design).

  • @mikoajholcman4693
    @mikoajholcman4693 3 ปีที่แล้ว

    I really enjoy your great work. Great job Mr :)

  • @dumbgumdumb1395
    @dumbgumdumb1395 4 ปีที่แล้ว

    Sir I would like to take this time to thank you. Your channel inspires me to be better.

  • @user-pw3cz2vy9q
    @user-pw3cz2vy9q 4 ปีที่แล้ว

    Amwesome vid. This is truly quality content

  • @carloramirez313
    @carloramirez313 3 ปีที่แล้ว

    You are a Master, thank you for sharing your knowledge !

  • @morpheon_xyz
    @morpheon_xyz 3 ปีที่แล้ว

    This was an interesting one. Helped me learn quite a bit between the 2 variations and why. I personally liked the logo compared to the lettering, and that's a much simpler design as well, so literal Vs figurative makes a lot of sense, and is a lot more flexible and "playful" if you will, so yeah. Thanks for this breakdown

  • @jenninexus
    @jenninexus 4 ปีที่แล้ว +2

    I love Inkscape! But just discovered it recently. Great alternative and it's a lot like Illustrator.

  • @ishtiakahmed6336
    @ishtiakahmed6336 4 ปีที่แล้ว

    Gary, I forgot to tell you one thing. I love you man.
    May The Almighty grant you a long healthy life.

  • @Authntx69
    @Authntx69 4 ปีที่แล้ว +4

    Thank you😛 I know the vote’s over but this is my choice!

  • @MrAdiswagg
    @MrAdiswagg 4 ปีที่แล้ว

    love love love the jazz intro

  • @nicudanciu5758
    @nicudanciu5758 4 ปีที่แล้ว

    Yes. Smart guy. Good video, good lesson. Congrats!

  • @bilaalmuhammad8495
    @bilaalmuhammad8495 4 ปีที่แล้ว +3

    Outstanding tutorial. Although I use CorelDraw, I did learn some new creative concepts.

  • @friedrichmocker6676
    @friedrichmocker6676 4 ปีที่แล้ว

    Man I love your videos ... I always assumed I had no talent in design, but actually I just didn't KNOW anything. Thank you =)

  • @iknowyouknowiknow
    @iknowyouknowiknow 3 ปีที่แล้ว

    Really very informative! Thank you!

  • @marycurls5
    @marycurls5 4 ปีที่แล้ว

    Awesome tutorial; I learned a lot!

  • @godhongkemangi
    @godhongkemangi 4 ปีที่แล้ว

    Sumpah keren banget... Kursus gratis.. Mantaappp..

  • @naeemsheikh4597
    @naeemsheikh4597 3 ปีที่แล้ว

    Hello there - great video, very helpful and really useful. Keep up the good work! Regarding impactful, readability and legibility, which is better; red (something like the Virgin Media red) text/logo on a white background, or white text/logo on a red background? is there any preference or science behind which is better or is so subjective that it doesn't matter? Thanks

  • @Kerohalim
    @Kerohalim 4 ปีที่แล้ว +1

    Make more of those types of videos please❤❤

  • @olumbasolomon8658
    @olumbasolomon8658 4 ปีที่แล้ว

    HI, your videos have helped me a lot ......all the way. i just wanna know what you used to design, i didnt quite get that.

  • @frmcf
    @frmcf 3 ปีที่แล้ว

    Very interesting to see your creative process!

  • @angelicagayamo292
    @angelicagayamo292 3 ปีที่แล้ว

    I love the background color..🥰🥰🥰

  • @RaddyDev
    @RaddyDev 4 ปีที่แล้ว

    Hi Gary, great video as always. I know it's a minor, but could the vote be slightly influenced because the icon of the stuck out tongue is bigger than the heart and also you've made the white box bigger for the first logo. That's some marketing psychology there... Anyway, great content!

  • @jamesrimes2870
    @jamesrimes2870 3 ปีที่แล้ว

    you clearly workout.
    designer, guitarist, TH-camr, and even have time to workout... wow👍

  • @sudhanshubatra4194
    @sudhanshubatra4194 4 ปีที่แล้ว

    Love your working..👏

  • @indranilhalder6633
    @indranilhalder6633 4 ปีที่แล้ว +2

    Sir please make a video on business card Design as well...
    Love your videos ❤️

  • @100vermillion
    @100vermillion 4 ปีที่แล้ว +1

    OMG! love that fretter logo making concept

  • @theorichardson4444
    @theorichardson4444 3 ปีที่แล้ว

    More of this sort of stuff please !!

  • @AbdulBasit-xn9ld
    @AbdulBasit-xn9ld 4 ปีที่แล้ว

    You are very great Gary

  • @fungalwater3175
    @fungalwater3175 4 ปีที่แล้ว

    fun new video, fantastic new year

  • @RakibulHasan-ul8yr
    @RakibulHasan-ul8yr 3 ปีที่แล้ว

    Nice concept creating video.

  • @CoryTheSimmons
    @CoryTheSimmons 4 ปีที่แล้ว +3

    Illustrator's shape building really is better than anything else out there, but god I hate that subscription service. Sucks Adobe had to die on me like that.

  • @vincentdante96
    @vincentdante96 3 ปีที่แล้ว

    THANKS for this

  • @lenny6157
    @lenny6157 4 ปีที่แล้ว

    Thank you so much. Very useful lesson!

  • @JohnSmithhh
    @JohnSmithhh 3 ปีที่แล้ว

    Amazing, thank you !

  • @BpjRijpstra
    @BpjRijpstra 3 ปีที่แล้ว

    Hey Gary, really liked the double test-panel. Was this the outcome you expected? For some reason I expected the musicians would go for the other logo .
    Thanks for the peek over your shoulders!

  • @fizzahamdule66
    @fizzahamdule66 4 ปีที่แล้ว

    Thanks a lot for this video 🤗

  • @MissKaBooM85
    @MissKaBooM85 3 ปีที่แล้ว

    Fantastic video, thank you so much! for the circular design, all i saw was the inverted E from Evanescence design, hahaha - Which made it my favourite :P

  • @G1ngerBoy
    @G1ngerBoy 3 ปีที่แล้ว

    i have and use Affinity Designer and Photo and would recomend either of them. they are super easy to learn and use along with being affordable and non subscription based.
    i have used inkscape before i got Designer but found it frustrating to the point i just stopped using it

  • @John_X_GR
    @John_X_GR 4 ปีที่แล้ว

    What if the logo doesnt have any particular elements in it, like you did in 18:39 ?
    I've designed a logo, btw im new, its for an android notepad of mine, not much of a big app, i ui design the app and i want it in the app.
    Does it have to have a special meaning or some elements to arrive from?

  • @marckzwol
    @marckzwol 4 ปีที่แล้ว

    Good Tutorial, a different approach

  • @younesssaaidi5889
    @younesssaaidi5889 4 ปีที่แล้ว

    Great job man

  • @mrvk699
    @mrvk699 4 ปีที่แล้ว

    I loved second one.

  • @naimahblake5876
    @naimahblake5876 3 ปีที่แล้ว

    Yea please more

  • @screwyshow
    @screwyshow 4 ปีที่แล้ว

    Great video learnt a lot.

  • @williamgarner1259
    @williamgarner1259 3 ปีที่แล้ว

    thx bro for tutorial

  • @louisbouchard7212
    @louisbouchard7212 3 ปีที่แล้ว

    On the practical side, when you commented on your fellow designers not following your "voting" instructions, the graphic you provided could have easily incorporated visual, clear and simple, yet more specific signs (I'm thinking of three words, big and bold) on how to proceed, rather than reading a long paragraph (who has time these days). This is where you could have truly shined by showcasing how to see "outside the box" and how beneficial learning from our mistakes can be (that of course, if you did learn anything).
    Overall great content, but this golden nugget of learning was unfortunately lost.

  • @lindajayneclark767
    @lindajayneclark767 3 ปีที่แล้ว

    great process. great fretter logo!

  • @TheLollercaster
    @TheLollercaster 4 ปีที่แล้ว +1

    I personally like the one on the right because it feels like it's balanced (Thanos reference from Avengers), whereas the left one shows a symbol (don't get me wrong, that symbol looks awesome, but it's just too much design on the left side of that logo)

  • @mislavsljivac7422
    @mislavsljivac7422 4 ปีที่แล้ว

    I just noticed you might be using Samsung 4K monitor, 28inch, 28UE590 model to be exact. I've been struggling alot to find right balance of colors. Could you share with me how you set up that monitor.

  • @israrmalik4336
    @israrmalik4336 4 ปีที่แล้ว

    i think second logon people see only se dots ,that cant fingure our what 2 dot are for , can we make it better by giving 2 "T" diffrent color and eloganting them ?

  • @MetroversalDesign
    @MetroversalDesign 4 ปีที่แล้ว

    I think the 'Combination Logo' won because it's a LOT more flexible, you can use the symbol for things like an app icon or a favicon.
    On the other hand I think the 'Wordmark Logo' still has potential, maybe you could have made the guitar frets more noticeable (possibly using negative space etc.)
    It was a cool video though, one thing that you could have discussed is the 'visual-pun'.
    (sorry for the imperfect English, not a native speaker)

  • @GlitchScatter
    @GlitchScatter 4 ปีที่แล้ว +8

    "Doing something like this is so much more appealing to the eye" *bright blue logo sears into my brain*

  • @piapia7042
    @piapia7042 3 ปีที่แล้ว

    You are amazing!

  • @praveensr602
    @praveensr602 3 ปีที่แล้ว

    Hi How did you render yourself on the video, please put a video for that. Thanks Praveen

  • @CanonWingTheNamer
    @CanonWingTheNamer 3 ปีที่แล้ว

    Thank you for your video. I love Logos. I have a few videos on my channel as well. They are so powerful. Visual Images transcend language barriers, and our memory is so visual Logos have a huge power to attract your ideal audiences.

  • @mylodzn8842
    @mylodzn8842 4 ปีที่แล้ว

    ive got a question to vector... if you use like svg you cant really view the logo without a vector software or in a browser. If you want to see it on discord or so you need a rasterized one right?

  • @wint3rxxx
    @wint3rxxx 4 ปีที่แล้ว

    look... whatever it is you want...linode has you covered

  • @mikoo1991
    @mikoo1991 3 ปีที่แล้ว +1

    if u dont want to pay monthly for illustrator, an alternative is affinity designer. its just as capable, and only one time low payment.

  • @kvan3706
    @kvan3706 4 ปีที่แล้ว

    Thank you sir

  • @NewtekdigitalUk
    @NewtekdigitalUk 3 ปีที่แล้ว

    Nice grade. What camera are you using to shoot this video?

  • @AmodeusR
    @AmodeusR 2 ปีที่แล้ว

    Just a word in the "5% knowledge of software" , although the ability to think outside the box is naturally the most important skills, it isn't necessarily the case always. For example, I'm a heavily visual person, so it's quite hard to me to picture something, but trying things - or in other words, making them visual before conceptual - help me create those things, so my logo design capability is directly linked to software knowledge, since the less you know about it, the less you can make happen.

  • @karanjatav8437
    @karanjatav8437 4 ปีที่แล้ว

    What is that communicating software that you use to share logos ?

  • @coder4life
    @coder4life 4 ปีที่แล้ว

    Fireeeeeeee 🔥🔥🔥🔥🔥🔥

  • @charaznable5356
    @charaznable5356 4 ปีที่แล้ว

    i like your videos. newbie friendly

  • @surajbhatt3059
    @surajbhatt3059 4 ปีที่แล้ว

    Even your cursor tracking is so still steady hands

  • @yakimov2011
    @yakimov2011 4 ปีที่แล้ว

    Thank you for this tutorial!
    What's the software that you using for the appdesign?
    Thank you !

  • @uptowngirlno5
    @uptowngirlno5 3 ปีที่แล้ว

    you're doing the Lord's work, my friend

  • @fetoryfetory5546
    @fetoryfetory5546 4 ปีที่แล้ว

    Nice man

  • @marwanbaz5885
    @marwanbaz5885 2 ปีที่แล้ว

    is it good to use adobe xd to create a simple one??

  • @Nicistarful
    @Nicistarful 3 ปีที่แล้ว

    Is there a list of songs you used throughout the video? Makes for good background music.