i like the first one. the redesigned one makes it feel like a logo for a game. and the green diamond shape is similar to the we have seen in the sims games
It's always fun and interesting to see different takes on the same design. I love the brand identity you've created, especially the use of the icon to make wheat! 🌾 But I have to say... I really like the original design as well. I think the leaf is actually really subtly used in this case. You could also argue that the fact that most tech/a.i. logos are clean with sharp corners, would make this design stand out more. The round corners give a more friendly vibe, which fits with the audience who care about the planet. That's what I saw anyway. 😊 Great job from both designers!
Literally his 1st input: "This adpect of the logo is to generic, so my strategy will be choose something different that is commonly used everywhere (thus, generic)" 🤓
I recently discovered this channel while trying to learn how to create a logo and a brand for something actually very similar. Instead of carbon footprint, it is an app that combines AI with waste sorting. I am not a graphic designer but a product designner so I lack a lot of knowledge. This video has inspired me. Hope I can create something that is slightly as good as this. You are very talented
Best redesign I've seen from you I think. Really like the way you did that K and used it as icon. And it works so good throughout the whole brand. Love it!
@@willpatersondesign I already watched quite a few videos of you, so I do know the process now pretty well, but I liked the video yes. Tbh I like the mockup part the most when designing a logo. It really shows how it comes all together and I think you're very good at that. So would like to see more of that, but do what makes you feel good!
Wait this is so beautiful and well integrated into her brand identity! Honestly the old one was just kind of generic but your redesign really works for the fictional company really nicely.
In 12:30 the black portion should be the same color as the logo's text, with maybe a nav header to place the logo in for contrast. Also although the redesigned logo looks VERY nice it seems a bit to corporal.
Amazing design really love it. I always learn new things from your videos and i would really appreciate if you make a video about clearspace because i dont know anything about it.
The redesign is awesome, you could even do without the icon itself and just make the arm and leg of the k that green colour! I also am a sucker for a good wordmark so that might be why 🙈
I like your videos as a self-taught graphic designer there is a little imposter syndrome. I like that you show the thinking behind the shape, people take different paths until that little magic sparkle illuminates the good idea. What is the app that you use when you are sketching on the iPad? Keep up the great work!
Oh my goodness Will you are sooo knowledgeable its incredible, my partner and I have a roof business and we cant wait to work with you soon when possible for you and your team :) ! in the mean time I continue to watch your videos everything you explain always have a purpose and right to the point! thank you for sharing good content like always!
ปีที่แล้ว +6
I absolutely loved this video, Will! 🙌 It was such an insightful and eye-opening. You've really inspired me to take a fresh approach and reconsider my own logo. 💪Keep up the fantastic work, and thanks for sharing your expertise with us. 🔥
Hey Will, all your videos are great and entertaining. A lot of them are very informative too when it comes to designing things. I think it would be great if you gave us tutorials when it comes to printing things. Most know that you have to use files in CMYK mode but sometimes when printing the colors are still off. I'm sure there are more things to take into account and it would really be appreciated if you guide us :D
I liked how the semicircular shape of the icon somehow represented the increasing problem of the global warming. And the fact that we need to act to lessen its effects. IMHO the polys could have different colors as well. Slightly turning from red to green, to reflect that even more. It would have worked great as well if the first left horizontal poly served as the “i” dot. That would integrate the symbol as part of text, but still preserve it’s own identity. Great job, as in all videos. Keep up the great job!
sometimes its quite interesting how the professional thinks when doing things and then charges, and then customers, dont even understand, care, dont even have time to appreciate the meaning and all that for us customers it's just a woosh and when i see that i know whats going on, however i cant see much more. (but i am strange person, i do appreciate and like the details and depth and thinking behind things)
Here's the explanation you can use for the logomark, it is a sun rising which indicates a new healthy planet lol, i create logos first i give backstories of what it indicates 😂😂
Good job especially the website design for the company is really awsome 12:28 Just one thing about the logo, the space between 'l' and 'i' is not the the same with 'm' (For more consistency)
I like the color, but there are things that just don't work for me. The spacing between the "i" and the "m" just looks sloppy, the "a" is very rounded while everything else, especially the K and the logo, are flat sharp edges. It feels like a technology company, but if I had to guess, I'd say it's a company that produces heater and heat elements, maybe ovens or kitchen related stuff as well. I think the original has more of a climate, nature vibe to it, but the K is overdone. I like the redesign, but I think you'd critique the heck out of your logo, if it would be presented to you a few weeks down the road. Would be great to see you revisit it later.
Hello, can you name software or website for creating wordmark logo for free? Or any video of using photoshop or coreldraw for making wordmark logo. Thankyou
Hi Will, Love your videos! Can you tell me which app do you use to do the Mind-mapping process? A link to it will be very helpful for many people here. 😀
As a brand designer, when you're doing those mockups... if a client were to see the billboard design, for example, and says, "I want that!" - how to do you charge for it ethically? The work is already done, so you can't say that you have to recreate it or that they need to pay for the time to do it... right? Would love some insight on this.
I would just give them the mockup, I always prefer to over-deliver rather than under-deliver on work, and I don't like micro-charging or upselling either, so my clients will nearly always end up with more than what they pay for when they work with me.
Honestly, apart from the inconsistency in the thickness of the K compared to the other letters, I actually prefer the original. It had an interesting idea that stepped away from the same old technical junk everyone uses but stayed close to an eco-friendly look with the rounding (at the same time making it appear more friendly).
My exact tought about this redesing. The original looks great. No redesign needed. The one Will made looks way to technologie orientated. And the way the "m" and "a" looks are triggering me hard.
Hi Will, First of all I want to thank you for everything you do on your channel, I am a graphic design student, and many of your recommendations have helped me a lot during my studies. Right now I'm working on the idea of a logo for a rock band, but I couldn't get a good idea to create the logo. Do you think you could help me with this?
Hope you guys enjoy the video! Join the Discord to post your work and become a part of a great design community. :) discord.gg/FEUN3zkCdp New Episode HERE: th-cam.com/video/p3UdHGzqihE/w-d-xo.html
More reddit/redesign videos!
One of your best redesigns! The fact that you also transformed the logo into "wheat" is simply fire.🔥10:50 min
Modular design FTW :)
what mindmap tool do you use ? it looks very dynamic and modern and i love how it looks. Thanks in advance
i like the first one. the redesigned one makes it feel like a logo for a game. and the green diamond shape is similar to the we have seen in the sims games
It's always fun and interesting to see different takes on the same design. I love the brand identity you've created, especially the use of the icon to make wheat! 🌾 But I have to say... I really like the original design as well. I think the leaf is actually really subtly used in this case. You could also argue that the fact that most tech/a.i. logos are clean with sharp corners, would make this design stand out more. The round corners give a more friendly vibe, which fits with the audience who care about the planet. That's what I saw anyway. 😊
Great job from both designers!
Honestly, i liked the original one more. However great explanation and video overall! Thx!
Change the color of the dot to green and work it a little in terms of proportions and that's it :D
Literally his 1st input: "This adpect of the logo is to generic, so my strategy will be choose something different that is commonly used everywhere (thus, generic)" 🤓
I recently discovered this channel while trying to learn how to create a logo and a brand for something actually very similar. Instead of carbon footprint, it is an app that combines AI with waste sorting. I am not a graphic designer but a product designner so I lack a lot of knowledge.
This video has inspired me. Hope I can create something that is slightly as good as this. You are very talented
Best redesign I've seen from you I think. Really like the way you did that K and used it as icon. And it works so good throughout the whole brand. Love it!
Thanks so much :D Did you enjoy seeing more of the process side of things?
@@willpatersondesign I already watched quite a few videos of you, so I do know the process now pretty well, but I liked the video yes. Tbh I like the mockup part the most when designing a logo. It really shows how it comes all together and I think you're very good at that. So would like to see more of that, but do what makes you feel good!
Very impressive at 12:29 where you used the shape of the logomark for the website layout 🙌
I loved that part too 😻
i saw something in bristol once. it said ''a quote in a fancy typeface wont change the world''. i love it
Wait this is so beautiful and well integrated into her brand identity! Honestly the old one was just kind of generic but your redesign really works for the fictional company really nicely.
It is so nice of you to share your experience with all of us who are interested in graphic design. I just wanted you to know.
Thanks! I hope the videos help :D
In 12:30 the black portion should be the same color as the logo's text, with maybe a nav header to place the logo in for contrast. Also although the redesigned logo looks VERY nice it seems a bit to corporal.
That green deffo POPS 💚
Amazing design really love it.
I always learn new things from your videos and i would really appreciate if you make a video about clearspace because i dont know anything about it.
The redesign is awesome, you could even do without the icon itself and just make the arm and leg of the k that green colour! I also am a sucker for a good wordmark so that might be why 🙈
I like your videos as a self-taught graphic designer there is a little imposter syndrome. I like that you show the thinking behind the shape, people take different paths until that little magic sparkle illuminates the good idea. What is the app that you use when you are sketching on the iPad? Keep up the great work!
I use Adobe Fresco (great for precision) and Procreate for sketching.
I'm glad you enjoy the videos!
Oh my goodness Will you are sooo knowledgeable its incredible, my partner and I have a roof business and we cant wait to work with you soon when possible for you and your team :) ! in the mean time I continue to watch your videos everything you explain always have a purpose and right to the point! thank you for sharing good content like always!
I absolutely loved this video, Will! 🙌
It was such an insightful and eye-opening.
You've really inspired me to take a fresh approach and reconsider my own logo.
💪Keep up the fantastic work, and thanks for sharing your expertise with us. 🔥
You're so welcome!
Hey Will, all your videos are great and entertaining. A lot of them are very informative too when it comes to designing things. I think it would be great if you gave us tutorials when it comes to printing things. Most know that you have to use files in CMYK mode but sometimes when printing the colors are still off. I'm sure there are more things to take into account and it would really be appreciated if you guide us :D
I would love more Redesigns to see the full process! Even more paper sketches could be cool. It's very inspiring, entertaining, and impressive 👏
Will do!
Excellent video Will! Thanks for sharing your process! What an improvement!!!
Thanks for watching!
800k around the corner! 🥳
such an insightful video on the whole process. really well done.
You made it better. Thanks for your useful video
I was going to say this is one of your best videos to date.... I can see that everyone else has already said it.... I'll Say no more.
Thank you that means a lot!
Everyday learning something new from you brother 🙏💙. Love it, keep it up!
Hey Will What app do you use to mind map?
Great use of the logo mark as wheat btw
Think it was Mind Node 😸
Hello I learnt so much from your videos, please don't stop making them and thank you for your work
That’s so nice of you 😸
That's very kind of you. I'm glad you enjoy the videos! :)
Very cool design, my minor issue is that letter 'a' seem a bit bigger with the rest of the letter or is it because the k is quite thin?
I liked how the semicircular shape of the icon somehow represented the increasing problem of the global warming. And the fact that we need to act to lessen its effects.
IMHO the polys could have different colors as well. Slightly turning from red to green, to reflect that even more. It would have worked great as well if the first left horizontal poly served as the “i” dot. That would integrate the symbol as part of text, but still preserve it’s own identity.
Great job, as in all videos. Keep up the great job!
Thanks for the video! Btw what program did you use to mindmap?
Mind Node
Thats very unique, well done!
sometimes its quite interesting how the professional thinks when doing things and then charges,
and then customers, dont even understand, care, dont even have time to appreciate the meaning and all that
for us customers it's just a woosh and when i see that i know whats going on, however i cant see much more.
(but i am strange person, i do appreciate and like the details and depth and thinking behind things)
Hello Paterson, I always love your video & I learn different something from you. thank you.
So nice of you :)
Thank you for this opportunity to watch you work! Amazing!
I have been a fan since 2018 i think, and i still.
I love ur content kept up
I wanna ask u, is gency can work in my country? Saudi arabia or not
I'm not sure but I'll ask them if it does!
@@willpatersondesign Can't wait!
@@willpatersondesignwhat happened?
Amazing thanks 💚💚
Great work but for some reason that K gives me the Kodak logo vibes. Idk could just be me🤷♂
Crushed it, dude.
I came across your redesign video for Klima. It’s very nice, but made me immediately think of the Hauwei logo
Yeah! I does have some similarities :)
I learn so much from these videos. Thank you for sharing your skills. Also, I am glad we can commiserate about the use of the word "vibe."
I'm glad you enjoyed the video! I'm also glad you hate vibing too hhahaa :)
I’d love this guy to redesign my logo. Love to see how it was made
Hi Will, can you make a course about how to design a font from A to Z :)
wow i actually learned a lot from this. also about clear space.
I'm glad it was helpful!
I enjoyed this logo!
Awesome work brother. What site do you use for mind mapping?
Mind Node :)
I love you brother, I love your work
I appreciate that
nice!
Mister Will, did you use an app for thar mind map or was it just editing skills?
Mind Node
Love these in depth process videos! Nice one 👌
close to 800k!
So close! :D
Hi! Which app do you use for mind mapping? Is it a free app?
Here's the explanation you can use for the logomark, it is a sun rising which indicates a new healthy planet lol, i create logos first i give backstories of what it indicates 😂😂
hahah that's a good backstory
fantastic effort . can you please share with us the links for the software used in mind-mapping and mood-boarding
Good job especially the website design for the company is really awsome 12:28
Just one thing about the logo, the space between 'l' and 'i' is not the the same with 'm' (For more consistency)
Great job with the previous version.
you made the Kyiv logo with chestnut leaves)) 💙💛
As always, beautiful stuff Will!!
May I ask what's the app you use for mindmapping?
Mind Node :)
@@willpatersondesign thank you so much
I like the color, but there are things that just don't work for me. The spacing between the "i" and the "m" just looks sloppy, the "a" is very rounded while everything else, especially the K and the logo, are flat sharp edges. It feels like a technology company, but if I had to guess, I'd say it's a company that produces heater and heat elements, maybe ovens or kitchen related stuff as well.
I think the original has more of a climate, nature vibe to it, but the K is overdone. I like the redesign, but I think you'd critique the heck out of your logo, if it would be presented to you a few weeks down the road. Would be great to see you revisit it later.
Amazingly beautiful 😍
The negative space at the right of the logo makes the icon seem like it's slanted or falling into the type.
Hi and thanks for that video! But how can you get such a bright (rvb) green on a printed poster?
3:03 Im glad I'm not the only one
Hi Will, what website were you using for mind mapping?
What mind map do you use?
cool🔥I love the logo and presentation!
Thanks so much!!
You are just amazing!
Love this! I was wondering if you could elaborate why you hate the word 'vibe'? Just curious:)
Thank you for watching! It means a lot. I'm not sure why I hate the word. I guess it's just overused. :)
Hello, can you name software or website for creating wordmark logo for free? Or any video of using photoshop or coreldraw for making wordmark logo. Thankyou
Vectornator, Inkscape :)
What software do u use in mind mapping 😮
Hi Will, Love your videos! Can you tell me which app do you use to do the Mind-mapping process? A link to it will be very helpful for many people here. 😀
Mind Node :)
@@willpatersondesign Thank you so much! Big fan btw.
On point as always!!
what kind of app use for mindmapping????
I'd like to know as well.
He uses Mind Node. But there are lots of MindMap-apps. 🙂
what do you use to make the mindmap?
Amazing
Which program or site was used to do the mindmapping? Mindnode?
11:26 - bro, what?? How do you make it look so easy 😭
As a brand designer, when you're doing those mockups... if a client were to see the billboard design, for example, and says, "I want that!" - how to do you charge for it ethically? The work is already done, so you can't say that you have to recreate it or that they need to pay for the time to do it... right? Would love some insight on this.
I would just give them the mockup, I always prefer to over-deliver rather than under-deliver on work, and I don't like micro-charging or upselling either, so my clients will nearly always end up with more than what they pay for when they work with me.
your consent is cool i think i like the original more
what tablet are you using?
Honestly, apart from the inconsistency in the thickness of the K compared to the other letters, I actually prefer the original. It had an interesting idea that stepped away from the same old technical junk everyone uses but stayed close to an eco-friendly look with the rounding (at the same time making it appear more friendly).
My exact tought about this redesing. The original looks great. No redesign needed. The one Will made looks way to technologie orientated. And the way the "m" and "a" looks are triggering me hard.
"I'm gonna say it" 🤣
Will - what site/platform are you using for "mindmapping" - or is it software? Thanks
Do you already know what site/platform it is?
@@sebastianherrera9398 Are you trying to be smart or stupid, I can't tell. If I ALREADY KNEW, I wou ld not have asked... wth.
Mind Node
For those who gives that logo a major critics... please, it's only for entertainment and lesson for those who needs more preferences.
Hi Will, First of all I want to thank you for everything you do on your channel, I am a graphic design student, and many of your recommendations have helped me a lot during my studies. Right now I'm working on the idea of a logo for a rock band, but I couldn't get a good idea to create the logo. Do you think you could help me with this?
Mind map - I have a Skillshare class that can help with this but in a nut shell: You're trying to convey the IDEA, not the PRODUCT.
The best❤
Reminds me of NBC but green lol .
what is the tool on 8:17? where you move 5 elements and there a circle on them?
What's the name of the mind mapping software used?
Mind Node :)
I like the original better
What's the name of the tool used at 8:15 please ? :)
Did you get a cut? That hair is looking great
You should change the name to "Klaima" to connect it to ai
Or Klimai ;-)
Hope you guys enjoy the video! Join the Discord to post your work and become a part of a great design community. :) discord.gg/FEUN3zkCdp New Episode HERE: th-cam.com/video/p3UdHGzqihE/w-d-xo.html
Great guidance! What program are you using for the mind map?
how can i make grid like that 8:06?
Looks more like a video game logo/title
It looks nice, but to be fair, it looks much more generic than the original which I prefer. The K, m and a look very unbalanced
I immediately thought of Kodak.