Which Facebook Attribution Setting to Choose For Best Performance
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- เผยแพร่เมื่อ 20 ส.ค. 2024
- The Facebook attribution setting you choose makes a big difference in the performance of your Facebook ad campaigns. Yet most people overlook it completely.
Testing different Facebook attribution settings can yield great results. If you've been using the same attribution window for months or even years without giving it a second thought, it's time to re-think your approach.
In this video I explain what the attribution settings do, how they work, and why they are so important. Then you'll learn how to choose the one that's best for you, as well as which one is working best for me right now.
Attribution setting defaults have also recently changed, and this video is up to date with all the latest information.
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Which attribution setting do you use most often?
Hey Andrew, I love your videos ( I also love Australian accent ). whats your take on Google updates that will take place in 2024 ( google is going to remove cookies in its browsers ) does this will affect Facebook ads, TikTok Ads?
@@Nick_Dara_Alex_Barry_uglyAds Thanks mate!
First thing I think it's important to mention is they aren't actually removing cookies, they're just not going to allow 3rd party cookies. 1st party cookies will still work just fine. Facebook moved to 1st party cookies in preparation a long time ago. Not sure about Google, but I'd bet they have too since they're the ones making the change.
The other thing is that this won't affect the conversions API at all. So another reason why CAPI is so important now and in the future :)
@@AndrewHubbard1 Thank you so much, I have something cool for you. where i can reach out to you
Always by default setting, but today got to know the actual use of this setting, a huge thanks to explain in a such way.
You are making some really good content for advanced facebook ads media buyers! Honestly, this is the knowledge I've been missing in order to take my ads to the new level! Good job, dude!
I appreciate that! Thanks Evgeni!
i never seeing someone give great informations as much as you do sir. all respect
I appreciate that!
Good explanation Andrew
Thanks for this video.
Great video, learn many things from your earlier video too, thanks a lot!
Glad to hear that! Thanks!
Amazing video! Well explained, and easy to understand, thanks alot!
Glad you enjoyed it!
Hey Andrew, thanks for such an amazing video.
It's great how you managed to clear the basics and recommend the right settings to go for.
Regardless, how do you stay up to date on the latest changes on the Facebook Ads Manager platforms? Where do you get all these updates?
Gracias
Great Video Loved it…
Would Really Appreciate if you Create videos how could Affiliate Marketers use Fb ads for better targeting and conversions❤️
Great value always. Great tips. like +1.
Thanks! I always appreciate seeing your comments 🙂
OMG thank you so much
You're welcome!
Hello, thanks,
What the best one for e commerce purchase?
I'd be trying 7d click and 1d view ;)
Hey Andrew..Thank you so much from ALGERIA
im just wondernig about "Optimization for Ad Delivery" landing page view or site click or conversion...what's the diffrance
Hey! I use conversion most of the time, not website traffic campaigns
Pls which campaign objective should I use for me I sell clothes, shoes and bags should I use traffic or reach
Hey. Won't 7 day click be expensive than 7 day click and 1 day view since 7 day click will not track any view attributions
Why would that be less expensive?
Why not just use lead ads so Facebook has all the data?
Lead ads definitely have a place, but they don’t work for all businesses and situations. They are only good for a small number of specific situations (mortgage leads being one 🙂).
For example, they don’t work for webinar registrations, or for funnels where you’re using tripwire offers etc. they also don’t work for ecomm, where you’re sending people to products.
@@AndrewHubbard1 thanks for the reply! Since the update, I can’t get a messenger lead or website lead. Lead ads are my last option.
doesn't Facebook continuously optimize the target audience???
Amazing amazing amazing. Whiteboy
😂