I've learned a ton in a short amount of time through your videos. Thank you for sharing your advanced understanding of Facebook Ads. You could be charging thousands for this information so I appreciate the experience, expertise, and thoughtfulness you put into these actionable tutorial videos.
You are content are gem and out of box. Learned so much. I have a question. Does this option would also even show the data inside FB Analytics? As I can see people still use fbclid for thier ads.
Thank you for the valuable video. Super informative. In the last section of the video when in the google analytics, you didn't mention how to find which ad set brought in a sale.
Thank you so much for this tutorial! One question - do you know how to resolve the "Multiple Link URLs Without Group Rules" error? I can't seem to figure out why this is showing...
Thanks for this amazing video which I've applied on my FB ads and really tracked the orders that were missing in FB ads manager. I have a question that how I can find the custom UTM field like "adset name" in the Google Analytics?
This is great but I feel I have missed a step or another video? How did you get them metrics preset in GA4? Mine just has the basic overview that comes setup when you connect GA4 to Facebook....
Thanks so much!!! Uhm, the iOS changes won't affect the Facebook tracking for Android and PC? So does the data become duplicate in facebook ads and google analytics? (sorry for the noov question)
New to your channel.. I am worried with IOs 14+14.5 I don't Know what would happen. I am going to run some ads with Facebook. Now you saved my money and me now I can track 😊
Hey, thanks for such valuable information. I need to know if there any of your videos on google analytics for setting up goals? Or you can suggest some course or material for this.
Hey Andrew, great content! Two questions! 1) Let's say I have 20 ads, do I need to do this process for each ad? Or does this ensure all my ads are set up with UTM Parameters? 2) Also, how long does it take for the UTM data to populate on Google Analytics?
Hey! 1. You just need to do it for the first one, then copy and paste the UTM parameters from that ad over to all of your others exactly as it is. 2. Timing is the same as all Google Analytics data
@@AndrewHubbard1 Hi, you mean to build for 1st one and then copy paste the url (with utm parameters) in other ads at the location where you usually insert website link only ?
Do we have to add only the homepage url and it will track the full journey to thank you page? or do we have to add only the url we intend to track? thank you for this valuable info Andrew!
This was great! I have a doubt though. It feels like these UTMs will only allow me to track my website visitors and where they are coming from. How can I track who is not only visiting the webinar page on my website but who is also signing up and where that audience is primarily coming from? For example, if I am running google and fb ads to promote a webinar on my website, how can I know which of the two sources are giving me more conversions i.e. sign-ups, so I can focus my marketing budget accordingly.
I would suggest tracking the Thank You page [ie. the success/confirmation landing page that you redirect users to after they sign up for your webinar]. In terms of determining the source of these sign-ups though - I'm assuming Google Analytics will automatically group them into their default channel groupings. Alternatively, you can set up Goals under Admin settings and create a goal for your Thank You page. Hopefully Andrew can provide some clarity around this.
Hi Andrew, thanks for this video. I had similar set up but I am getting a lot of 'not set', for approx 50% of my conversion so hard to track accurate data. One thing I read up on was it may be because my I don't have the campaign medium as 'cpc'. Can you help or advise at all please, would really appreciate it. Thanks!
Hi, I have read few articles and they mentions to keep the MEDIUM consistent across all SOURCES e.g. Fb / Paid, Google / Paid etc. to have a good clean report in GA. But I am also interested in using Placements to get the data that from where people click more. Any tips for this and what do you suggest about keeping same medium across all Sources ? Thanks.
This was indeed a great learning video, Andrew. Thank you so much!😁 Simplified application into use and achieve great insights. I do have 1 question though - Where can I find the last extra added parameter (i.e, asset level data) in Google Analytics? I have been trying to access that information for a long time now, tried everything but couldn't. Could you please help? Would really help me attribute the sales properly which otherwise are not reflected in Fb Ads Manager.
Thank you so much for sharing this. I tried doing the same process but don't know why the data is not being shown inside google analytics My Que is:- Is it necessary that the Facebook account and google analytics account should have the same email id to track Facebook ads in google analytics? Pls guide me
Hey Andrew! Great video - do you have any content on goal setting in GA? Ive tried... maybe 30 times and stuff just aint working.. would be awesome if you could tell me a dummies ways of setting this up haha
Great video! So how do we use this information to track conversions? If I set a goal for a thank you page and want to use that for conversions how do I diffrentiate between organic and paid? IF all goals get uploaded to FB?
Super helpful! Thank you. One question: for the data like "image 1, text 1" can we instead verbatim put in the image name followed by text e.g. "red wagon pic, Go fast" to make it easier to recognize the ad? Or should I just put all the specifics in the ad name when I create the ad?
Hey Andrew, great video! Why are there so many (not set) metrics or information. That happens to me a lot in most of my campaigns. I set the exact same way as you the utms, and still in most of my paid campaigns metrics in Google Analytics, I see (not set)
Hey Andrew, great video - exactly what I was looking for and had a great level of detail! I have 2 questions for you: 1) If we set the campaign name to dynamically fill, and for some reason we edit & change the campaign name, will the dynamic fill pick up on this change? 2) If someone clicks on my ad to make a purchase, but is directed to Paypal or Afterpay to complete a payment, how does this affect the UTM tracking? I have already excluded Afterpay on my referral exclusion list. Does that mean that Analytics will still attribute that purchase to the relevant UTM? Keep up the good work, great insights :)
Hey Chris! Glad it was helpful. 1 - no, unfortunately it won't 2 - it will break tracking whenever you don’t have your analytics tag installed on a site. In that case since you don’t own the sites you can’t add your tag so it will break it. It’s also difficult to track across different domains and that will often also break tracking even if you have your GA tag on every page
Hi Andrew, thanks for sharing such valuable content! :) I implemented the exact same setup for my ads, while the tracking is showing up nicely on Google Analytics I struggle to find the parameters for AdSetName. It only shows {AdName} under Ad Content. Could you shed some light please on where I can find the custom parameters?
Hey I might be able to help you... let me know if this works. When he says to click on "other" and then type in "content' and then you click "ad content" instead of this step try clicking "commonly used" or searching it. Then click "campaign" I hope this helps but I was having the same issue and then everything showed up when I went to this option in google analytics.
Hello Andrew, Great video as usual. I have a question, you put the UTMs parameter in the tracking section. There's another one, down the URL section, Is that different to use? and which one from them is the best.
@Andrew Hubbard Thank you for the informative video. One doubt. is it necessary to fill the campaign builder before creating a custom URL parameter in Facebook? OR Just create a custom URL parameter in Facebook and the analytics appear on google.
Hey Sunny - you don’t have to use the campaign builder first. It’s just a tool to create the UTM string. You can definitely just create a custom parameter in Facebook and that will appear in google
Great value! One Quest!!! If at the beginning I create one campaign, 1 ad set and 1 ad, then I'll duplicate 3x same ad, just change creatives, or text and then duplicate this ad set x5 for ex. how should look set up then UTM? Well one more time: 1.Create campaign 2.Create 1 ad set 3.Create ad for this ad set 4.Duplicate ad x3 (just change creatives) 5.And then duplicate x5 ad set, which includes 4 ads. (In these ad sets I'll changing target audiences) How correctly set up utm in this case? :)
Hi Andrew, would it be possible to track multiple web pages in one Facebook campaign via Facebook UTM? My goal is to know which specific page the user visited when they clicked on my URL.
Hi Andrew! Really good video, super clear as always! In GA I can see the FB campaigns, ad names, placements, etc... but I can't see the revenue (it is almost always set to 0). Is there a way to track the revenue for each campaign by using UTM parameters?
hey man, if you haven't explained how to organize your facebook business, pages, ads account and everything else, i'd be interested in seeing how to best do that
Hello, thank you. I have question: If I using short link ( I use plugin in wordpress, so shortlink is same domain with root url) UTM still working? And other question: Do we need setting conversion for Google Analytics to tracking order too? Thank you
Quick question - What's the difference between building a UTM parameter up at the URL (4:50) as opposed to scrolling down and putting it in the spot you did (5:00)? Cheers mate
@@AndrewHubbard1 Hey Andrew, I'm new to UTM parameters, your video made it really simple to understand. Props there! Follow up question here: What's the difference between adding UTM parameter under "Ad Creative" vs under "Tracking"? How does that affect the data captured? Thanks!
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I've learned a ton in a short amount of time through your videos. Thank you for sharing your advanced understanding of Facebook Ads. You could be charging thousands for this information so I appreciate the experience, expertise, and thoughtfulness you put into these actionable tutorial videos.
Appreciate the kind words Daniyel! It’s good to know the content I’m creating is actually helping people!
YOU ARE GIVING A LOT OF VALUE IN YOUR VIDEOS! THANK YOU MR. HUBBARD
Glad you like them!
Awesome tutorial, thank you!
You are content are gem and out of box. Learned so much. I have a question. Does this option would also even show the data inside FB Analytics? As I can see people still use fbclid for thier ads.
This is everything I was hoping to learn from this video, plus a few other things that I didn't even know i needed to know. Thanks for the assist.
Best UTM video seen so far, you earned yourself a sub, great content man
Awesome! Thank you!
@@AndrewHubbard1 😊
one of my best teacher
Andrew Thanks for the best content and great way to present it, will always be waiting for your new videos!
Amazing tutorial. Thank you so much! Using this for my marketing job 🙋
Thanks so much! This was very well explained and helped a lot!
I love how you explain things, you make it so easy! I subscribed.
Thanks Camilla! That’s great to hear
you are giving a lot of value in your videos Andrew thank you so much God bless you !
You’re welcome!
Great video, thank you Andrew!
Clear and concise video...
How can we get rid of not set/ not provided from analytics?
Super good - thanks for this tutorial!
Good teacher, good video. Thank you.
Loved your video, Can make more videos related to tracking, pixels, UTM etc pleeasssee
Thank you for the valuable video. Super informative. In the last section of the video when in the google analytics, you didn't mention how to find which ad set brought in a sale.
Yes, where do we find this?
Agree, would be good to see this as well. I guess one workaround for this would be to include it in the ad content naming convention.
Thank you so much for this tutorial! One question - do you know how to resolve the "Multiple Link URLs Without Group Rules" error? I can't seem to figure out why this is showing...
Great video, simple short and veru detailed
Thanks Arnold!
This is a game changer. Thanks for this video!!!
You are a great teacher! You make it look easy. Thank you.
Thanks Dario!
Thanks, awesome video, I was looking for this, after the pain in the a.. that ios 14 is
Great Video!👍🏼
wow great video lernt a lot ...keep on going brother
Cheers! Appreciate the support!
Great video Andrew
Thank you- well presented
Great job! Helped a lot!
This is great video. Thanks for sharing Andrew. How do I view the custom paramater "AdSetName" in analytics?
Hey Andrew, Thank you for making this video. Any difference when you make your UTM from the Campaign URL Builder from GA vs Facebook Ad directly?
Thanks for this amazing video which I've applied on my FB ads and really tracked the orders that were missing in FB ads manager. I have a question that how I can find the custom UTM field like "adset name" in the Google Analytics?
I'd love to know this too
Hi man did you find it ??
Hi thank you for this video. I am very new to this, and have a question. Do I need to set up GA4 or GA properties first for the GA to read these UTMs?
This is outstanding content, Thanks Andrew
My pleasure!
This is so concise and clear
Will creating that parameter be considered a "significant edit" and reset the learning when I publish it?
This is great but I feel I have missed a step or another video? How did you get them metrics preset in GA4? Mine just has the basic overview that comes setup when you connect GA4 to Facebook....
Thanks so much!!! Uhm, the iOS changes won't affect the Facebook tracking for Android and PC? So does the data become duplicate in facebook ads and google analytics? (sorry for the noov question)
New to your channel.. I am worried with IOs 14+14.5 I don't Know what would happen. I am going to run some ads with Facebook. Now you saved my money and me now I can track 😊
Hey, thanks for such valuable information. I need to know if there any of your videos on google analytics for setting up goals? Or you can suggest some course or material for this.
Hey Andrew, great content! Two questions!
1) Let's say I have 20 ads, do I need to do this process for each ad? Or does this ensure all my ads are set up with UTM Parameters?
2) Also, how long does it take for the UTM data to populate on Google Analytics?
Hey!
1. You just need to do it for the first one, then copy and paste the UTM parameters from that ad over to all of your others exactly as it is.
2. Timing is the same as all Google Analytics data
@@AndrewHubbard1 Hi, you mean to build for 1st one and then copy paste the url (with utm parameters) in other ads at the location where you usually insert website link only ?
Do you have a video on how to set up goals so we can see that data under Source/Medium?
Do we have to add only the homepage url and it will track the full journey to thank you page? or do we have to add only the url we intend to track? thank you for this valuable info Andrew!
Superb video
This was great! I have a doubt though. It feels like these UTMs will only allow me to track my website visitors and where they are coming from. How can I track who is not only visiting the webinar page on my website but who is also signing up and where that audience is primarily coming from? For example, if I am running google and fb ads to promote a webinar on my website, how can I know which of the two sources are giving me more conversions i.e. sign-ups, so I can focus my marketing budget accordingly.
I would suggest tracking the Thank You page [ie. the success/confirmation landing page that you redirect users to after they sign up for your webinar]. In terms of determining the source of these sign-ups though - I'm assuming Google Analytics will automatically group them into their default channel groupings. Alternatively, you can set up Goals under Admin settings and create a goal for your Thank You page. Hopefully Andrew can provide some clarity around this.
This was very helpful, thank you!
Awesome!!
Hi Andrew, thanks for this video. I had similar set up but I am getting a lot of 'not set', for approx 50% of my conversion so hard to track accurate data. One thing I read up on was it may be because my I don't have the campaign medium as 'cpc'. Can you help or advise at all please, would really appreciate it. Thanks!
Hi, I have read few articles and they mentions to keep the MEDIUM consistent across all SOURCES e.g. Fb / Paid, Google / Paid etc. to have a good clean report in GA. But I am also interested in using Placements to get the data that from where people click more. Any tips for this and what do you suggest about keeping same medium across all Sources ? Thanks.
thank you so much!
Very helpful, thank you!
Great to hear!
This was indeed a great learning video, Andrew. Thank you so much!😁 Simplified application into use and achieve great insights. I do have 1 question though - Where can I find the last extra added parameter (i.e, asset level data) in Google Analytics? I have been trying to access that information for a long time now, tried everything but couldn't. Could you please help? Would really help me attribute the sales properly which otherwise are not reflected in Fb Ads Manager.
i have same question, unable to view third parameter
I came looking for the same, seems Andrew is also looking for it.
Great video mate
Thanks!
This is Genius stuff. Kudos
Cheers!
Thank you so much for sharing this.
I tried doing the same process but don't know why the data is not being shown inside google analytics
My Que is:-
Is it necessary that the Facebook account and google analytics account should have the same email id to track Facebook ads in google analytics? Pls guide me
Thanks for these helpful videos. I've learned a lot!
Great to hear!
So thorough, thanks mate!! P.S. New subscriber here 👍
Awesome, thank you!
Hey andrew, how could i set those purchases goals in google analytics??
Hey Andrew! Great video - do you have any content on goal setting in GA? Ive tried... maybe 30 times and stuff just aint working.. would be awesome if you could tell me a dummies ways of setting this up haha
Thank for helpful video
Great video! So how do we use this information to track conversions? If I set a goal for a thank you page and want to use that for conversions how do I diffrentiate between organic and paid? IF all goals get uploaded to FB?
great video
Super helpful! Thank you. One question: for the data like "image 1, text 1" can we instead verbatim put in the image name followed by text e.g. "red wagon pic, Go fast" to make it easier to recognize the ad? Or should I just put all the specifics in the ad name when I create the ad?
For sure! Do what’s easiest / most convenient for you
Thank you a lot man ! 👍👍👍
My pleasure!
Hey Andrew, great video! Why are there so many (not set) metrics or information. That happens to me a lot in most of my campaigns. I set the exact same way as you the utms, and still in most of my paid campaigns metrics in Google Analytics, I see (not set)
Great video thanks.
muy buena gracias 👍
Does the UTM parameters work on an existing post that is being advertised?
Hey Andrew, great video - exactly what I was looking for and had a great level of detail! I have 2 questions for you:
1) If we set the campaign name to dynamically fill, and for some reason we edit & change the campaign name, will the dynamic fill pick up on this change?
2) If someone clicks on my ad to make a purchase, but is directed to Paypal or Afterpay to complete a payment, how does this affect the UTM tracking? I have already excluded Afterpay on my referral exclusion list. Does that mean that Analytics will still attribute that purchase to the relevant UTM?
Keep up the good work, great insights :)
Hey Chris! Glad it was helpful.
1 - no, unfortunately it won't
2 - it will break tracking whenever you don’t have your analytics tag installed on a site. In that case since you don’t own the sites you can’t add your tag so it will break it. It’s also difficult to track across different domains and that will often also break tracking even if you have your GA tag on every page
Can you do series on google analytics?
Hi Andrew, thanks for sharing such valuable content! :) I implemented the exact same setup for my ads, while the tracking is showing up nicely on Google Analytics I struggle to find the parameters for AdSetName. It only shows {AdName} under Ad Content. Could you shed some light please on where I can find the custom parameters?
Hey I might be able to help you... let me know if this works.
When he says to click on "other" and then type in "content' and then you click "ad content"
instead of this step try clicking "commonly used" or searching it. Then click "campaign"
I hope this helps but I was having the same issue and then everything showed up when I went to this option in google analytics.
Hi Andrew, Question, I use Lead generation ads with facebook forms, can I use this same process to track those ads?
nice video mate
Cheers Dean
Hello Andrew, Great video as usual. I have a question, you put the UTMs parameter in the tracking section. There's another one, down the URL section, Is that different to use? and which one from them is the best.
Hey Ahmed, I’m not sure what you mean when you say there’s 2 places, but the best place to put the UTM’s is the one I show in the video
where can i find a video that shows how to set this up in GA?
edit: it seems working now but i cant see any adcontent like at 9:05
Hi Andrew. Since I am using GA4, how will I check. Thank you
@Andrew Hubbard Thank you for the informative video.
One doubt.
is it necessary to fill the campaign builder before creating a custom URL parameter in Facebook?
OR
Just create a custom URL parameter in Facebook and the analytics appear on google.
Hey Sunny - you don’t have to use the campaign builder first. It’s just a tool to create the UTM string. You can definitely just create a custom parameter in Facebook and that will appear in google
@@AndrewHubbard1 thanks for reply. I have been searching it over the internet.. I did not find any answer… damn thats crazy technology.
How do you check the adset since it's a custom parameter?
Great
Can you use this to see the country and/or age of the person who made the purchase?
If yes. Can you let me know how?
Thanks
What if we insert the link into description field instead of primay text? Will facebook see it as url parameter? Thank you
great content. shopify doesnt offer a straight up thank you page it is unique to each user. in this case what should one expect and do? thanks
What about the ad set, I can see the source/medium and content, where can I see the ad set name?
Great value!
One Quest!!! If at the beginning I create one campaign, 1 ad set and 1 ad, then I'll duplicate 3x same ad, just change creatives, or text and then duplicate this ad set x5 for ex. how should look set up then UTM?
Well one more time:
1.Create campaign
2.Create 1 ad set
3.Create ad for this ad set
4.Duplicate ad x3 (just change creatives)
5.And then duplicate x5 ad set, which includes 4 ads. (In these ad sets I'll changing target audiences)
How correctly set up utm in this case? :)
Thanks!
No problem!
Yes that's nice, but i didn't get how to track conversion for an E commerce...
What about 3rd party tracking solutions like Hyros?
They have a place, but they are quite expensive so it’s not something most businesses use until they are spending quite a bit
Great ! Andrew, how can you write dinamic UTM on youtube ads campaigns?
Not sure mate. I’ve never done it with YT
Hi Andrew, would it be possible to track multiple web pages in one Facebook campaign via Facebook UTM? My goal is to know which specific page the user visited when they clicked on my URL.
Hi, im wondering for carousel ads, how can i do UTM for the product they user clicked on? there isn't any product name/link option , Thanks
can we track this ad on Google analytics?
Hi Andrew, what does the (not set) row mean?
Superrrrrrrr useful!
Glad to hear that!
How do I see the adset data?
Hi Andrew! Really good video, super clear as always! In GA I can see the FB campaigns, ad names, placements, etc... but I can't see the revenue (it is almost always set to 0). Is there a way to track the revenue for each campaign by using UTM parameters?
Great Question. Please let me know if you found a solution
Did you figure it out? Thanks
GA 360
Hey Giosue, you will have to setup Goals for that!
Activate the Ecommerce option in Your GA and create goals ATC, Checkout, IG...
hey man, if you haven't explained how to organize your facebook business, pages, ads account and everything else, i'd be interested in seeing how to best do that
Hello, thank you. I have question:
If I using short link ( I use plugin in wordpress, so shortlink is same domain with root url)
UTM still working?
And other question: Do we need setting conversion for Google Analytics to tracking order too?
Thank you
Good question. It depends on the plug-in and whether it passes the UTM’s through or not. Some do, some don’t
You just need the goals set up for your purchase in GA for it to track purchases
@@AndrewHubbard1 thanks you, I will try it
Quick question - What's the difference between building a UTM parameter up at the URL (4:50) as opposed to scrolling down and putting it in the spot you did (5:00)? Cheers mate
If you add it where I did you can add the dynamic parameters. You can't do that if you add to the link directly.
@@AndrewHubbard1 Hey Andrew, I'm new to UTM parameters, your video made it really simple to understand. Props there! Follow up question here: What's the difference between adding UTM parameter under "Ad Creative" vs under "Tracking"? How does that affect the data captured? Thanks!
Thanks😊
You’re welcome!
I have followed this exactly but for some reason my whole ad content column says (not set) - so strange!! Any ideas?
Hello, it doesn't tell you from which adset it's coming from right?
A question: How long until I start seeing it in source? I cant see 'facebook_ad' there after a day or so even. What can be the problem?