You are actually my TOP MAN for Facebook Ads - TBH - No fluff, no fillers or anything - in fact, better than paid courses........ I also like Foggarty from Australia --- Shopify Expert.... TWO FAVES!
Hi Andrew. Thanks for a great explanation of the metrics. I'm slightly confused though. At 6:07, shouldn't the link clicks be 125 instead of 250? 2.5% of 5000 = 125. And then 125 converting at 40% conversion rate = 50 leads? Or have I misunderstood something? Thanks.
Hi Mui - you are exactly right. There’s a mistake in the example and it should be 125 not 250. So the formula is correct, but unfortunately that part of the example is wrong.
Nice Video but at minute 6:14 when you explain about the the conversion and u make a sample calculation. There is 5000 impression / 2,5 CTR = 250 Link clicks and u sample caluclation says the landing Page convert 40 %. But your result just show 50 Leads and it should be 100
Hey man, the info that you have given in this short video is so helpful and clear. Even if somebody knows about the Facebook ad, this is something they get benefited from. Thank you so much for this and please make more videos on deep topics like this which are often hard to find.
Wow. I've tried so many things (some quite expensive!) to understand how this ad manager works and I get crosseyed every time. After watching this one, single, 15-minute video, I FINALLY understand it! First time that I feel like I can follow the metrics and know what to do with them. THANK YOU!!
Wow this was so helpful to me. I knew nothing about add data and you helped by breaking down add data stats so that a noob like me could understand easily . Good job man . This video deserves more exposure
Hi Andrew! I am normally eating your videos, thanks for them, your are awesome! When you optimize your ads do you duplicate them or you edit the original ad? For example you see that the ad set performs better on Instagram, than you simply click edit and turn off the Facebook appearance or you duplicate the ad set and start it only on Instagram? Thanks a lot!
In the portion when you're comparing CTR (All) versus CTR (Link-Click) 12:03, it looks like the version with the lower CTR (Link-Click) is delivering ~100% more volume of results (link clicks/impressions) compared to the version with the higher CTR (Link Click). What did you find as being the cause of this? EDIT: Was budget set up to deliver this way, or was this how FB allocated the spend?
@@AndrewHubbard1 Thanks to you bro. I'm aware that the metrics in retargeting campaings may be different from the ones with cold traffic. That may be an idea for a video
Thanks for finally explaining metrics in relation to ad copy and images. I was just googling what's a good ctr before and not really knowing what it relates to. Would you say this info as well as how to build landing pages etc is still relevant in 2022?
Hi Andrew, Good explanation. Just want to point out. 2.5% CTR of 5000 impressions will be 125 Link Clicks (Not 250), so 40% (Landing Page Convert) of 125 Link Clicks is equals to 50 Leads, which is correct. All the best.
Thaanks Andrew!! It would be great if you could talk about structuring high ROAS, cause even if these metrics are not met as expected atleast there could be a better ROAS from the price of the byproduct...
Thank you for your wonderful explanation! Do you have advice for the situation where the ads are clearly shown to the wrong audience? I am trying to target researchers in Public Health and specify this as their interest, but ads are shown to researchers in any area, not just Public Health. I see this from the profiles of those who click likes under my posts. Any ideas on how to fix this?
Hey Andrew! I swear, this video is by far the BEST video i have ever found about FB Ads in 1 year of focused learning about it. Thank you so much for the effort you are puting in this video. You my friend is a really nice gold mine and I am so glad ive found you! Thank you and cannot wait to learn more from you! Hope ypou have a nice course as well that i might join someday!
Hi Andrew, I am getting conversion but when I breakdown the results by any parameters like region, age or gender it does not show me the conversion data! like if I wanted to see that from which region I am getting these sales it just shows me as unknown! I hope you got my point. Please help me with this!
Awesome! Will it possible a low CTR (All) is because of the wrong audience targeting instead of creative ? Is that we need to test the audince first before we make a conclusion that the problem is on the creative? Thanks for your great content!
So in your example of the CTR(all) and CTR(link clicks) Andrew, at 12;02, there is a large difference in the CPM. Why would this be if you are running the same creative and audience? $15.56 compared to $11.96.
Ive found the other big variable to be the feedback and engagement. If an ad gets more negative feedback (people clicking ‘hide ad’ etc.) it will get a higher cpm, and on the other end an ad getting a lot of positive engagement (likes, comments, shares etc.) will help push its cpm down. Appreciate all of the great feedback and questions Eric. Thank you!
@@AndrewHubbard1 Thanks for the reply Andrew. Yes I can understand that. FB ads are hard to work out sometimes. I've been running lead gen ads in the legal vertical for a while now and the CPM has been around the 8 -9 dollars fairly consistantly, even from launch. I launched another campaign just recently in the same vertical, but it was a different offer so I set up a different page to run it through. This ad started out about 3 times the CPM cost of the others. I have a theory that it might be the page that it's being run through. I think with this page I may have listed it under a different category. I haven't checked that yet, but it's the only variable that I can think of. I can't see it being the competition because they are both fairly niche. Have you come across this, or do you have any other ideas what could cause this?
Please how do you calculate the cost per link clicked that gives you $2? Also from your example, shouldn’t the link clicks be 125 instead of 250?? If we’re using the 2.5% CTR (Which is calculated as {total link clicks/numbers of impressions = link clicked through rate} . I’m so confuse right now, care to fully explain please?
hey but in this case CPM is 100$ its mean its cost me 100$ for 1000 impressions , in the example shown there are 5000 impressions so total ad spend should 500$ ? and than cost per lead will 500$ divided by number of lead so in this case should 10$ per lead am i correct? please let me know
Hello Andrew, I really enjoy all your videos, very good job. Just one quick question though is the fact with 5000 impressions with CTR 2,5% then the link clicks would be 125 not 250, am I right? Bcs in the video is 250.. thx for clarifying, cheers ✌🏻btw to calculate the cost per lead would be 100(total spend)/50 number of lead = $2 , right? Just to confirm the way to find the CPL ;) thx again!!!
hey but in this case CPM is 100$ its mean its cost me 100$ for 1000 impressions , in the example shown there are 5000 impressions so total ad spend should 500$ ? and than cost per lead will 500$ divided by number of lead so in this case should 10$ per lead am i correct? please let me know
Hi Andrew, Hope u are well. Excellent video of providing some benchmark and where to look for troubleshooting a complex problem. From the video, I gather the following. Leads/ clicks below 30% means the landing page need to change Leads to sales conversion benchmark minimum 2% If my ecommerce page is a series of pages that leads to a purchase, how do i measure? Sales/ Clicks below 30%
Hello, Andrew. It's a fantastic video that clearly explains the optimizations. I just subscribed to your channel 😀and don't wanna miss your videos. However, I have a request for you. What will be the benchmark for other placements that you didn't mention in the video? Do you mind sharing that here.
Dear Andrew, thank u so much for your insightful tutorials. Unfortunately, your numbers on calculating CTR, CONV' etc', are simply by basic mathematics NOT correct.
This is a great video! Im a Facebook ads newbie, and found this video very helpful. thanks so much for sharing. Just wondering, how to you suggest keeping track of all of these calculations? (eg. Excel spreadsheet) or do you just keep everything on the Facebook platform. Thanks
Hello Andrew! Thank you for this amazing video! I'd like to ask you what could be the reason for the difference in outbound clicks and landing page views? For example: Link clicks: 830 Outbound clicks: 814 Landing page views: 530 🤔 I feel like the gap is too big, don't you think?! And what do you think it is due to? Many thanks, Dobromir
HI Andrew, Fantastic video. It would be great if you had a downloadable worksheet that had your example on the left and we could write in our numbers on the right. (I know I'm being lazy.) Also, I don't know if you mention how many link clicks a business needs before they can make a quality assessment? For local advertisers their audience may be small and they are in perpetual learning phase. Does this matter? Sorry for all the questions. Regards Jamie
That's a great idea! I always appreciate suggestions like this. Not lazy at all :) Rather than waiting until you hit a number clicks, I prefer to wait 3 days and then make a decision about which ad is the winner. If you're waiting to hit a specific number of clicks and it's a really bad ad, you might spend a lot of money before you hit that click threshold.
Great video, thanks so much! One question...how much data you recommend you have to make these determinations? I'm on a small budget and want to know about how many impressions I should have on an ad before making any changes? Thanks so much! :)
Thanks Melissa! Glad it was helpful 😀. I like to run for at least 3 days and have at least 3000 impressions before making any decisions. Thats a really general guide though, and it changes depending on your costs. For example, if you’re ok paying $50 per lead, then 3000 impressions might only get you 1 or 2 leads and that’s not enough data to make any decisions. On the flip side, if you’re able to get leads for $1, that same $50 gets you 50 leads which is plenty to start making decisions.
Here’s the approach I like to take instead - wait until you have spent 5-7 times your desired cost per conversion. For example, if you want $3 leads - wait until you’ve spent $15 on an ad before making a decision. Hope that helps!
Hello Andrew! I want to learn more from you about Facebook ads. I just finished a paid online course here (Philippines). I hope to work with you soon! Thanks ~ ☺
This should be called ''Analyze Facebook Ad Data for dummies'' this was simple to understand, Thank You!
😂 glad you found it helpful
These metrics are super helpful when optimizing ads especially the part on CTR (all) vs. Link CTR!
Thanks Sam! Great to hear it was helpful
Thank you so much Andrew for this Benchmark... you broaden my knowledge on that.
You are actually my TOP MAN for Facebook Ads - TBH - No fluff, no fillers or anything - in fact, better than paid courses........ I also like Foggarty from Australia --- Shopify Expert.... TWO FAVES!
You are a God! This video is fantastic and easy to understand something that has been incredibly tough learning in my business! Thank you!
The value at 7:58 and after is INSANE. Thanks, Andrew! Really helped me out here with a tough client lol
This waaa so helpful. Finally a video that explain in detail. This is what I was looking for
Hi Andrew. Thanks for a great explanation of the metrics. I'm slightly confused though. At 6:07, shouldn't the link clicks be 125 instead of 250? 2.5% of 5000 = 125. And then 125 converting at 40% conversion rate = 50 leads? Or have I misunderstood something? Thanks.
Hi Mui - you are exactly right. There’s a mistake in the example and it should be 125 not 250. So the formula is correct, but unfortunately that part of the example is wrong.
@@AndrewHubbard1 Thanks for confirming. And thanks again for making this video. It's given me much more confidence to tackle FB ads.
Awesome! Thanks again for watching and for the feedback 🙂
I was with the same doubt! Thankk you
Nice Video but at minute 6:14 when you explain about the the conversion and u make a sample calculation. There is 5000 impression / 2,5 CTR = 250 Link clicks and u sample caluclation says the landing Page convert 40 %. But your result just show 50 Leads and it should be 100
The most important video about Facebook ads analysis I've seen on TH-cam so far, thanks, man.
I appreciate that!
Hey man, the info that you have given in this short video is so helpful and clear. Even if somebody knows about the Facebook ad, this is something they get benefited from. Thank you so much for this and please make more videos on deep topics like this which are often hard to find.
Thanks Manni! So glad you found it helpful
Outstanding video! Answered every question I needed. Thank you Andrew!
this was a great video , honestly, didn't know about the importance of CTR (all ) until now. Thank you.
Thank you so much, I am learning a tonne from your videos and building my ads as Im learning from you. So easy to understand. Please keep them coming.
Great to hear!
Greatly appreciate the well done tutorial. You are a great teacher. Thanks
I'm from morocco and every day I watch your videos with a note for taking the information
Wow. I've tried so many things (some quite expensive!) to understand how this ad manager works and I get crosseyed every time. After watching this one, single, 15-minute video, I FINALLY understand it! First time that I feel like I can follow the metrics and know what to do with them. THANK YOU!!
So glad it helped clarify things for you Ela! Amazing to hear 🙂
Wow this was so helpful to me. I knew nothing about add data and you helped by breaking down add data stats so that a noob like me could understand easily . Good job man . This video deserves more exposure
Thanks! Appreciate you saying that
This is so helpful. I’ve been looking for some insight on this in regards to my jewelry business. Thank you.
Glad you enjoyed it!
Finally, I found what I was looking for a long time . THANK YOU SO MUCH 🙏🙏
You are the only person who explained me it in simple language ; thanks a ton. God bless. Can you please do one on google ads metrics also
You’re welcome! Not sure about one on Google Ads unfortunately. I just don’t use them enough
Excellent video mate.... really enjoyed it and got to learn some new things about the FB ads metrics....
Cheers! Glad you enjoyed it
Hi Andrew! I am normally eating your videos, thanks for them, your are awesome! When you optimize your ads do you duplicate them or you edit the original ad? For example you see that the ad set performs better on Instagram, than you simply click edit and turn off the Facebook appearance or you duplicate the ad set and start it only on Instagram? Thanks a lot!
One of the best video related to this topic , i have to check now is if this works or not.🔥🙏 Thankyou
The benchmarks here are great. It's always difficult to tell how well the ads are doing without benchmarking data
Glad it was helpful Tor!
Hey Andrew. In the video you are talking about CTR in the desktop and mobile app.. What if the Mobile app are gooood but desktop are bad or no data?
You have a skill for teaching. Well explained thank you!
Cheers!
This is very informative. Its going to help me a lot .Thank you.
Wow WOW WOW....Thanks for making this amazing informative content..
Glad you enjoyed it!
thank you so much. this video helped me so much. have been loking for those infos for many days but nobady have explained it like you did
Question: I can view all of these metrics even though I’m runnin lead forms, but are the benchmark percents still the same?
Thanks a lot for your video and info. I can see you put a lot of time and energy to make it look great. Again, thank you very much.
Thanks for the kind words Joe!
This is exactly what I need. Thank you soooooooo much!!
Great to hear!
In the portion when you're comparing CTR (All) versus CTR (Link-Click) 12:03, it looks like the version with the lower CTR (Link-Click) is delivering ~100% more volume of results (link clicks/impressions) compared to the version with the higher CTR (Link Click). What did you find as being the cause of this?
EDIT: Was budget set up to deliver this way, or was this how FB allocated the spend?
Thank You so much Andrew...Your videos are amazing....I have learned a whole lot today more than I have learned in a year...!!!
This is great to hear Mercy! 😀
Facebook ads have always been a mystery to me! thanks for breaking it down Andrew
Thanks for watching Ortal!
Great video Andrew much value in it!
Thanks Sergio!
@@AndrewHubbard1 Thanks to you bro. I'm aware that the metrics in retargeting campaings may be different from the ones with cold traffic. That may be an idea for a video
this is amazing Andrew! Well explained with good stats and benchmarks if where you need to improve and what it means!
Thanks Michelle! Glad you found it helpful 🙂
The explanation is very interesting and easy, and the video contains a lot of important information
Nice video. a lot of nice informations.
Which part of your ads do you need to work on first? Tell me in the comments below. Also - feel free to drop any questions you have for me as well :)
I need to work on Facebook publishing my page again. I wanted to post a video about the stimulus package and they pulled my page!
Nice!
Thanks for finally explaining metrics in relation to ad copy and images. I was just googling what's a good ctr before and not really knowing what it relates to. Would you say this info as well as how to build landing pages etc is still relevant in 2022?
Very useful for analysing ads. Thanks!
Hi Andrew, Good explanation. Just want to point out. 2.5% CTR of 5000 impressions will be 125 Link Clicks (Not 250), so 40% (Landing Page Convert) of 125 Link Clicks is equals to 50 Leads, which is correct. All the best.
haha thank you. You're correct. I picked that up after publishing and now I'm stuck with it as I can't edit once the video is published 😞
Thanks. I was looking for this comment to see if someone got it right.
Thanks Andrew for helpful videos. 😍
where can i get those benchmarks u used in this video?
wow wow wow love this video a lot!!!! if I had money I'll give you a tip! keep it up!
Haha thanks mate! Glad it was helpful
Another great video! Very informative.
Thanks again Andrew 👍🏿
Absolutely amazing video.
This is grade A-quality material 👌👌
Thanks!! I appreciate you taking the time to leave a comment 👍
Thaanks Andrew!! It would be great if you could talk about structuring high ROAS, cause even if these metrics are not met as expected atleast there could be a better ROAS from the price of the byproduct...
Cheers for the suggestion!
Thank you for your wonderful explanation! Do you have advice for the situation where the ads are clearly shown to the wrong audience? I am trying to target researchers in Public Health and specify this as their interest, but ads are shown to researchers in any area, not just Public Health. I see this from the profiles of those who click likes under my posts. Any ideas on how to fix this?
Hey Andrew! I swear, this video is by far the BEST video i have ever found about FB Ads in 1 year of focused learning about it. Thank you so much for the effort you are puting in this video. You my friend is a really nice gold mine and I am so glad ive found you! Thank you and cannot wait to learn more from you! Hope ypou have a nice course as well that i might join someday!
Amazing .....love from INDIA
Hi Andrew, I am getting conversion but when I breakdown the results by any parameters like region, age or gender it does not show me the conversion data! like if I wanted to see that from which region I am getting these sales it just shows me as unknown! I hope you got my point. Please help me with this!
Thank you Andrew, this video is absolutely amazing.
Glad it was helpful!
Awesome! Will it possible a low CTR (All) is because of the wrong audience targeting instead of creative ?
Is that we need to test the audince first before we make a conclusion that the problem is on the creative?
Thanks for your great content!
Super helpful! Thanks, Andrew!
My pleasure!
You are so smart
Thank you for your helpful content
You’re welcome!
Wow amazing content!!!
So in your example of the CTR(all) and CTR(link clicks) Andrew, at 12;02, there is a large difference in the CPM. Why would this be if you are running the same creative and audience? $15.56 compared to $11.96.
Ive found the other big variable to be the feedback and engagement. If an ad gets more negative feedback (people clicking ‘hide ad’ etc.) it will get a higher cpm, and on the other end an ad getting a lot of positive engagement (likes, comments, shares etc.) will help push its cpm down.
Appreciate all of the great feedback and questions Eric. Thank you!
@@AndrewHubbard1 Thanks for the reply Andrew. Yes I can understand that.
FB ads are hard to work out sometimes. I've been running lead gen ads in the legal vertical for a while now and the CPM has been around the 8 -9 dollars fairly consistantly, even from launch. I launched another campaign just recently in the same vertical, but it was a different offer so I set up a different page to run it through. This ad started out about 3 times the CPM cost of the others. I have a theory that it might be the page that it's being run through. I think with this page I may have listed it under a different category. I haven't checked that yet, but it's the only variable that I can think of. I can't see it being the competition because they are both fairly niche. Have you come across this, or do you have any other ideas what could cause this?
How do we know the CPM is low or high? And what do we do after finding that out?
Btw. Thanks for your videos!
Please how do you calculate the cost per link clicked that gives you $2?
Also from your example, shouldn’t the link clicks be 125 instead of 250?? If we’re using the 2.5% CTR (Which is calculated as {total link clicks/numbers of impressions = link clicked through rate}
.
I’m so confuse right now, care to fully explain please?
hey but in this case CPM is 100$ its mean its cost me 100$ for 1000 impressions , in the example shown there are 5000 impressions so total ad spend should 500$ ? and than cost per lead will 500$ divided by number of lead so in this case should 10$ per lead am i correct? please let me know
Hello Andrew, I really enjoy all your videos, very good job. Just one quick question though is the fact with 5000 impressions with CTR 2,5% then the link clicks would be 125 not 250, am I right? Bcs in the video is 250.. thx for clarifying, cheers ✌🏻btw to calculate the cost per lead would be 100(total spend)/50 number of lead = $2 , right? Just to confirm the way to find the CPL ;) thx again!!!
That is correct :). A mistake on my part. A few very observant viewers like yourself have picked it up 😉
Correct re. how to find the CPL too
@@AndrewHubbard1 thank you Andrew, you’re amazing btw! Thank you so much for your videos ;)
hey but in this case CPM is 100$ its mean its cost me 100$ for 1000 impressions , in the example shown there are 5000 impressions so total ad spend should 500$ ? and than cost per lead will 500$ divided by number of lead so in this case should 10$ per lead am i correct? please let me know
Thanks Andrew you are the best
You're welcome!
Such a great content, thank you
Glad you found it helpful!
You deserve way may👏👏👏👏👏 thank you so much for the wealth of knowledge
You’re welcome Jane!
Hi Andrew, Hope u are well. Excellent video of providing some benchmark and where to look for troubleshooting a complex problem. From the video, I gather the following.
Leads/ clicks below 30% means the landing page need to change
Leads to sales conversion benchmark minimum 2%
If my ecommerce page is a series of pages that leads to a purchase, how do i measure? Sales/ Clicks below 30%
Aren't the landing page conversion benchmarks, that you showed, way too high? Also, what does Facebook count as a conversion in this case? Purchase?
Not at all. I see that all the time. In this example it was a lead
Great video, thank you
Hello, Andrew. It's a fantastic video that clearly explains the optimizations.
I just subscribed to your channel 😀and don't wanna miss your videos.
However, I have a request for you.
What will be the benchmark for other placements that you didn't mention in the video? Do you mind sharing that here.
Also, if the landing page is 40% and the link click is 250, wouldn't the leads be 100 instead of 50?
??
Dear Andrew, thank u so much for your insightful tutorials. Unfortunately, your numbers on calculating CTR, CONV' etc', are simply by basic mathematics NOT correct.
Good info Andrew, but you didn't mention how the audience can be a large variable in the CTR.
Absolutely right. Audience selection is crucial and also a complicated process so I’ve kept that to other videos to avoid making this one too long
So much good information
Thanks AJ!
This is a great video! Im a Facebook ads newbie, and found this video very helpful. thanks so much for sharing. Just wondering, how to you suggest keeping track of all of these calculations? (eg. Excel spreadsheet) or do you just keep everything on the Facebook platform. Thanks
Glad it was helpful! I just use spreadsheets :)
Hello Andrew!
Thank you for this amazing video!
I'd like to ask you what could be the reason for the difference in outbound clicks and landing page views?
For example:
Link clicks: 830
Outbound clicks: 814
Landing page views: 530
🤔
I feel like the gap is too big, don't you think?! And what do you think it is due to?
Many thanks,
Dobromir
It's most likely due to the pixel no longer being able to track a large number of users, hence underreporting the landing page views metric.
@@AndrewHubbard1 Thank you!
super helpful
HI Andrew, Fantastic video. It would be great if you had a downloadable worksheet that had your example on the left and we could write in our numbers on the right. (I know I'm being lazy.) Also, I don't know if you mention how many link clicks a business needs before they can make a quality assessment? For local advertisers their audience may be small and they are in perpetual learning phase. Does this matter? Sorry for all the questions. Regards Jamie
That's a great idea! I always appreciate suggestions like this. Not lazy at all :)
Rather than waiting until you hit a number clicks, I prefer to wait 3 days and then make a decision about which ad is the winner. If you're waiting to hit a specific number of clicks and it's a really bad ad, you might spend a lot of money before you hit that click threshold.
Brilliant!
Thank you so much
You're welcome!
Great video, thanks so much! One question...how much data you recommend you have to make these determinations? I'm on a small budget and want to know about how many impressions I should have on an ad before making any changes? Thanks so much! :)
Thanks Melissa! Glad it was helpful 😀.
I like to run for at least 3 days and have at least 3000 impressions before making any decisions. Thats a really general guide though, and it changes depending on your costs. For example, if you’re ok paying $50 per lead, then 3000 impressions might only get you 1 or 2 leads and that’s not enough data to make any decisions. On the flip side, if you’re able to get leads for $1, that same $50 gets you 50 leads which is plenty to start making decisions.
Here’s the approach I like to take instead - wait until you have spent 5-7 times your desired cost per conversion. For example, if you want $3 leads - wait until you’ve spent $15 on an ad before making a decision. Hope that helps!
@@AndrewHubbard1 That's a wonderful idea! Thanks so much for all of your great content...I've subscribed and will be watching more of your videos! :)
Hello Andrew! I want to learn more from you about Facebook ads. I just finished a paid online course here (Philippines). I hope to work with you soon! Thanks ~ ☺
why are you not uploading new videos anymore?
Hey thanks , are you familiar with DOLLAR $1 DAY STRATEGY?
Yep I’m familiar with it
Is 17.17% CTR (all) too much
Great stuff!! New Sub here!
Great to hear you found it helpful Celina!
andrew can you please talk for ever bro ? .. I ADMIRE YOU ....
haha thanks mate
I would subscribe again if I could 😊
Haha that’s great to hear!
Dddaaaata
Very generous, great info!
Thank you so much.
You're welcome!
Awesome stuff! Thank you.