Facebook Ads - Q3 & Q4 of 2021: What To Expect

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ความคิดเห็น • 56

  • @BenHeath
    @BenHeath  3 ปีที่แล้ว +3

    Thanks for watching guys! Let me know what you think in the comments :)

    • @trime33
      @trime33 3 ปีที่แล้ว

      Do you know if Renting Facebook Ad Agency Accounts is real? is it a scam "These Green Accounts" seem to be popping up with people Dm'ing me to join their Agency / Consultancy because they can provide Ad Accounts with unlimited spending, less poilicy violations and less likely to be banned.

  • @gabrielalves8771
    @gabrielalves8771 3 ปีที่แล้ว +1

    Thanks for the video! But allow me to disagree about e-commerce and online shopping in general. What I realized, at least here in Brazil, is that people have lost their fear of buying online. It's true that everyone is dying to get out of the house, but this is more about having fun and spending time with friends and family. Buying online has two big advantages: access to many reviews and even video reviews about the product and the convenience of having it at home. This leaves more time to go out and have fun, instead of going out into the city to search for a product. The same with online courses, instead of having to go to a classroom with limited places and an appointment, you can learn in the comfort of your home whenever you want. So personally I think online shopping is here to stay.

  • @mayurmhaiske110
    @mayurmhaiske110 3 ปีที่แล้ว +1

    I second with what you have mentioned about demand and supply...
    So would like to watch the video about FACEBOOK future in terms of user perspective because many acquaintances of mine are saying that Facebook n Instagram feeds are overcrowded with lots of ads.

    • @BenHeath
      @BenHeath  3 ปีที่แล้ว

      Good idea - I'll look to create that.

  • @PreeminentbrandsNet
    @PreeminentbrandsNet 3 ปีที่แล้ว

    I think it depends on the product. If your selling a good product with tons of reviews you will definitely make sales through advertising. I'm running 1 ad that generated me over 120,000 in 6 months and this is a $25. I choose that product to advertise because this is my top seller in person.

    • @BenHeath
      @BenHeath  3 ปีที่แล้ว +1

      Well done :)
      Although I think saying reviews is the key to success is an oversimplification. There are many many examples to the contrary.

  • @danielezabrini9857
    @danielezabrini9857 3 ปีที่แล้ว

    Thanks for sharing this

    • @BenHeath
      @BenHeath  3 ปีที่แล้ว

      My pleasure

  • @Martysarts
    @Martysarts 3 ปีที่แล้ว +1

    I get irritated by the fact that the same people that are crying about their privacy when it is only about businesses given them personalized content are the same people that have literally zero problems with governments monitoring their communications and social media presence in the name of “national security”.

  • @sujitg31
    @sujitg31 3 ปีที่แล้ว

    Great insights Ben! A little background noise was a distraction though

    • @BenHeath
      @BenHeath  3 ปีที่แล้ว

      Yeah a bit of construction work in my garden - won't be there soon

  • @StuartMacadam
    @StuartMacadam 3 ปีที่แล้ว

    Another great video Ben.

    • @BenHeath
      @BenHeath  3 ปีที่แล้ว

      Thanks again!

  • @nathanchocard4750
    @nathanchocard4750 3 ปีที่แล้ว

    Thank you for the video Ben.
    Did you notice on your side, a high peak on CPM prices since end of June? In particular in Broad targeting? If yes, could you make a video about it?
    Thank you!

    • @BenHeath
      @BenHeath  3 ปีที่แล้ว

      Hi Nathan, not across the board I'm afraid. That might be something that's happening in your market?

    • @nathanchocard4750
      @nathanchocard4750 3 ปีที่แล้ว

      @@BenHeath seing at large scale in France. Thank you for your answer Ben!

  • @cicikalibi
    @cicikalibi 3 ปีที่แล้ว

    Hi ben, thanks for your sharing. Now I scale up through conversion objective. But it's quite challenging to quit the learning phase. And I found one of my ad sets didn't get many reach though the budget is still enough. Much appreciate if you'd give me an insight/suggestion ✨

    • @BenHeath
      @BenHeath  3 ปีที่แล้ว +1

      Hi Mega, I wouldn't worry about that. That's perfectly expected and will resolve itself as you scale and generate more conversions.

  • @RR-ez9zs
    @RR-ez9zs 3 ปีที่แล้ว

    Great video again Ben! Is it okay to pause a good performing Ad Set which is still on the learning phase (ROAS 24.5) for 4-5 days till we restock again? Or would you suggest to duplicate the ad set and start again?
    Many people say pausing an Ad Set/Ad can ruin the performance.

    • @BenHeath
      @BenHeath  3 ปีที่แล้ว

      Thanks a lot :)
      Yes pausing is not a problem if you need to restock. We do that for clients all the time.

    • @RR-ez9zs
      @RR-ez9zs 3 ปีที่แล้ว

      @@BenHeath that’s great to hear. Do you recommend pausing the Ad or Ad Set?

  • @nojusanuzis9813
    @nojusanuzis9813 3 ปีที่แล้ว +1

    Hello, as a dropshipper I would like to ask you will it still be worth it running stores trough FB ads or should I start using platforms like Google shopping ads?

    • @omfglmaogg1
      @omfglmaogg1 3 ปีที่แล้ว

      if you ask a FB Ads guru if you should keep using FB Ads they will likely say yes...

    • @nojusanuzis9813
      @nojusanuzis9813 3 ปีที่แล้ว

      I am asking, if he is recommending to keep on using FB ads for ecomm stores

    • @BenHeath
      @BenHeath  3 ปีที่แล้ว

      Hi Nojus, I think the dropshipping is much more of an issue than a drop off in Facebook ad performance. Changing business model will likely have a much larger positive impact than changing ad platform.

    • @iknowyou6725
      @iknowyou6725 3 ปีที่แล้ว

      @@BenHeath Can you go into detail how dropshipping may be a issue?

  • @bonnarithchea8619
    @bonnarithchea8619 3 ปีที่แล้ว

    Hello sir! Can you show us how to change Facebook page's post from "share with, visible to: custom" to "public" on every page's post?

  • @user-tm4sg9pn9f
    @user-tm4sg9pn9f 3 ปีที่แล้ว

    Hi Ben, could we possibly get a video based around scaling larger Facebook ads budgets? (10,000 per month plus)

  • @Peter-qi9ur
    @Peter-qi9ur 3 ปีที่แล้ว

    Hi Ben,
    Interesting video, thank you!
    Wanted to check if you have utilised the aggregated event measurement feature in order to track events // and if yes was it beneficial in any way?
    Thanks
    Peter

    • @BenHeath
      @BenHeath  3 ปีที่แล้ว

      We have tried Peter but the data coming through that still seems very patchy - I'm expecting Facebook to sort this soon.

  • @santoshsrikanthchippada3759
    @santoshsrikanthchippada3759 3 ปีที่แล้ว

    Hi @Ben Heath
    Would you please help by answering my question.
    We driving traffic to client ecom store Australia. The client has 2 ad accounts 1 is old one with lot of data with Los Angeles time zone, we already setup the AEM for old pixel. We discuss that ad account time zone & store time zone not aligned.
    Client looking for new backup ad account with new pixel Australia time zone on same business manager & created that.
    We already verify the domain for IOS and prioritize the old pixel events, now struck at new pixel events prioritization,
    1) how we can go about new pixel event prioritization?
    2) If we made any changes on AEM for new pixel would effect the old ad account ads performance?

  • @nyejones8851
    @nyejones8851 3 ปีที่แล้ว

    Good video Great information, please change the background I keep going bog eyed

    • @BenHeath
      @BenHeath  3 ปีที่แล้ว

      Haha - we are going to try and mix it up

    • @nyejones8851
      @nyejones8851 3 ปีที่แล้ว

      @@BenHeath haha great news, Ben if you wouldn’t mind answering a question of mine about my add account, currently on all new ad sets the detailed targeting expansion box is not there and my potential reach is showing 45 million (the whole of the uk) suggesting that it is turned on. Do you have any suggestions as to why that is?

  • @muhammadafzaal3315
    @muhammadafzaal3315 3 ปีที่แล้ว

    Sir, can you confirm when Facebook message conversation objective ads will be back

    • @BenHeath
      @BenHeath  3 ปีที่แล้ว

      It does depend on location and Facebook haven't really told us yet.

    • @muhammadafzaal3315
      @muhammadafzaal3315 3 ปีที่แล้ว

      EU and United kingdom

  • @droidxyo
    @droidxyo 3 ปีที่แล้ว

    Started in October 2020, and this video does not give me a lot of hope. Scaled back hard after iOS 14 :(

    • @BenHeath
      @BenHeath  3 ปีที่แล้ว

      You have to remember that October 2020 is not representative. It's Q4 which always make a big difference and a lot of people were in lockdown.

  • @Martysarts
    @Martysarts 3 ปีที่แล้ว

    I get irritated by the fact that the same people that are crying about their privacy when it is only about businesses given them personalized content are the same people that have literally zero problems with governments monitoring their communications and social media presence in the name of “national security”.