Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-fbadtutorial1223-ment Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-fbadtutorial1223-fbdfy
This was easily the best facebook ads tutorial I've seen on youtube. Finally, someone who doesn't overcomplicate everything. You make it less threatening Ben. Thank you.
The production quality on this is insane. Better than paid courses I've bought. Also of the few facebook ad courses I've done they talk about psychology of sales marketing etc but don't teach this essential info we need. The campaign set up is overwhelming. Thanks mate.
@@BenHeath In 5:55 where Ben talks about adding ad account.I don't really get what it is, for what purpose we need it and what is difference between ad accounts and pages?Can please someone explain me this?Thank You!
i was going to join paid course, but suddenly came across your video, and learnt the exact thing what i wanted to learn. thank you very much for showing us in detail about how to setup a campaign.
I've been trying to figure out how to work with Facebook for a while now. After watching your tutorials I now feel that I know enough about working with FB ads to make a go of it. Thank you for your clear and concise presentation!!!!
I have been pulling my hair out and losing my patience with unsuccessfully creating and spending on FB ads! Decided to try and go back to basics and searched youtube for some good easy to follow content. Having seen the amount of great comments and reviews, I thought this guy sounds a great place to start. Absolutely brilliant, feel like I've had a reset and have so much more vision and clarity now. I have since followed on IG and love all of the content. So easy to follow and implement.... and I'm really looking forward to seeing the results and watching more of the videos and tutorials as I progress and hopefully now, scale. Thanks so much. Keep up the amazing work!
Finally! A video I don't have to watch at 1.25 playback speed! I notice people speak more quickly when they have their subject down cold. Awesome job demystifying a painfully difficult process. Thank you very much, Ben.
God bless the few people who upload these courses with intention of sharing knowledge and who genuinely look to help people. You are a blessing my friend inshallah God will continue blessing you in your life
This has to be the best Facebook ad tutorial to date. So clear and organized, especially since some feature have changed due to Facebook continuous upgrade. Everything you need to know about FB ad is actually covered here. Thanks Ben.
I thoroughly enjoyed watching this tutorial on setting up Facebook Ad Manager, especially as a beginner. Ben's approach was exemplary; he didn't rush through the content, ensuring each step was explained clearly and in detail. From deciphering data points to recommending the best options for setting up an ad campaign, Ben's guidance was invaluable. This tutorial is not just informative but also empowering for beginners diving into the world of Facebook advertising. Kudos to Ben for crafting such an insightful and comprehensive tutorial.
This was brilliant, I watched this a year later and it was slightly different but I was able to follow from absolutely having 0 clue to publishing by the end of the video.
I have watched countless of these videos and they are almost all as good as each other. But there is something about this that really stuck out for me, you are so much more informative and well spoken than a lot of other TH-camrs. You gave me a lot more to think about and you helped me change a lot in my view on Fb advertising. Thank you so much for an absolutely incredible video!
Ben, you have no idea how much time you saved me. Your delivery is so engaging, the content is relevant and extensive. Like we say in Argentina, Brilliant!!
This is actually the best breakdown I've done and was able to run a Facebook ad properly for once and actually understand what I did. Would love to see this turn into a series where you could walk us through becoming a professional or even just helping small business owners run well executed ads and not have them waste money.
Thank you so much for taking the time out to do this video. I was so lost on how to do this. I'm praying I get results. I'll keep you updated. Thank you
Most people won't stop to comment thank you for this. But thank you.and if there is more information you haven't given us ,please do so in another video
I never thought I'd find myself glued to a TH-cam tutorial for an entire hour, but your content proved to be an exception! Your videos are so engaging that I didn't even notice the time passing. Seriously, can I sign up to be your padawan? You addressed all my questions before I even had to ask them. Keep up the excellent work!
Thank you very much Ben. I've now followed a few of your tutorials to get FB set-up for life beyond mere boosting. Any hints of what sort of campaign you should run when the sales/leads conversion is on another website (events ticketing agency) that you don't have access to. FB is red flagging me that I'm not setting up a form or cart to capture the conversion & getting a local council-run theatre to work with us on this is an impossibility. This is a massive problem for artists, concerts when they hire a theatre and have to use the theatre's ticketing system. Anyway, have a good one! Cheers from Aus.
I truly appreciate the emphasis in your video on motivating beginners to take that initial step. As someone just starting out, there's always this fear that everything must be meticulously examined and understood in every aspect of advertising. Your message instilled the confidence in me to grasp that as a beginner, there's no pressure to advertise like a seasoned professional. I've learned that it's okay not to be an expert right from the start and that making mistakes is part of the learning process. Thank you for the valuable insight, Ben. Wishing everyone the best of luck, and once again, thanks for the fantastic content!
Thank You Ben - 'You Da Man' Ive watched lots of Trainers on TH-cam and I have to say you are one of, if not the best Ive come across. Thank you and Well done.
Hi Ben Great content. I have two screens open and trying to follow along. My ads manager isn't mirroing yours in your video has it now changed the functionality?
Outstanding video, super informative! I do have one question though, if you want to do an ad campaign based on e-commerce sales and you use a budget of, say, $5 per day, how many people would be shown your ad before the $5 is all spent?
Thank you so much for condensing this massive amount of information in a palatable format. I do have a question, you stated that you do sugest daily budget as opposed to lifetime budget for beginners - but in my experience, the downside has been that you cannot schedule ads between a specific time window. I know it is possible to apply rules outside the campaign - but this is really complicated, ended up turning on a bunch of old campaigns that I had no intention of running and costing a bunch of wasted money. Could you share some insights on best practices when it comes to scheduling ads? (I have watched your video on this topic but I think it misses. lot of nuance) Thank you so much for your help!
Worth a shot: I run pro wrestling events around a growing municipality. I've been switching between Sales, Awareness, and Traffic, which one would make the most sense? I also have a new campaign for each different event, and sometimes am running at a 3 weeks notice from bell time.
Thank you so much.❤ Please answer this. Is there a maximum detailed target that should be entered for an ad to target well? Some people say 'dont use more than 10 to 15 detailed targeting at once so you dont confuse the algorithm 'while some others think it doesn't matter.
Excelentă prezentare! Este minunat să găsim resurse informative pe TH-cam în limba noastră. Vă mulțumesc pentru eforturile depuse pentru a ne împărtăși aceste cunoștințe valoroase!
This is absolutely amazing Tutorial. Well explained the essential information. One of the best guide for beginners. Thank you so much for your time and effort. Keep up the excellent work.
Hands down one of the best tutorials I found that explains the necessary steps and is easy to follow and digest the information. Now a new subscriber! Thanks Ben.
Amazing channel; I'm watching everything. I set up my first FB ad campaign yesterday! Question - I had many ads under one ad set at first and I was seeing conversions ("results") populate. However, today I changed to multiple ad sets each with one ad so that I can better control & spread out the spend, but I'm not seeing any results populate today (all ad sets have the same Attribution Setting). I've re-tested the event, and it appears to be triggering properly. Any suggestions?
Hi Ben, I just started watching your TH-cam videos (a few at once!). Great explanation regarding the difference between campaign objectives. I have very few followers. Do you have a video regarding this issue? I am assuming that a traffic campaign should be run before a sales campaign in this case.
Thanks :) No you don't want to start with Traffic. I'd go straight for what you want when it comes to campaign objective. I do have a video on how to get more followers on Facebook and Instagram.
This has been extremely helpful Ben. I am having trouble finding a person who once had full access to meta business suite & ad account. Question: When trying to "invite people" to meta suite for page access, she is "already there" when invite is sent to the email for confirmation. SO. How do I find "person" to re-establish account access? Thank You.
I were little 😢 Disappointed 😞 because of watching other course i think it's because i watched longest duration videos and not try to understand but 😊I surely can say this 🎉❤Course is Amazing 🤩😍
I have to leave a comment because I learned SO much from this video. Thanks for taking the time to make it! It was exactly what I needed because I had never created an ad before.
hello thank you for your explanation, one question can i pause my add when night time to save money and does it effect results , or better to keep it all the time running day and night ?
I am wanting to promote a business to people visiting an area. We operate in a tourist destination and would like to target those visiting. Is this possible when selecting an audience, I seem to remember it used to be an option. Thanks in advance, I love your content an videos - you're very easy to watch Ben!
This is such a good tutorial and the editing is awesome. I keep spacing out and just focusing on the clean edits and then have to rewind to take in what you actually said!
Awesome Video as always Ben, there's no one better than you at explaining. Have you ever done a video with a Restaurant as an example. How to setup ads for a Restaurant. There aren't many good videos out there and definitely none by someone qs great as you 😊. Thank as always for all the great content.
This video is exactly what I needed, I am just starting an ad campaign for my wife's interior design business! One question: in advantage+ audience --> detailed targeting - what would your top demographic, interest or behaviour suggestion be? Many thanks
@@Rohan-qi1ft yes I am lucky as it seems it is there. Hope it is for my wife too. Lead conversion is the aim, basically exactly the same as in the above video. Going to link to application form on current website.
For a new business/brand, I've been reading and getting advice that you should set up a traffic campaign to start driving traffic to the website first. Would starting off with a sales objective not work because there isn't enough data yet for Meta to figure out who's actually going to convert?
I have a question. You mentioned that leads and sales may be the most common options for businesses, but what if you are in the process of developing the business, and all you want to do is build a following and audience that you can later tap into once the business reaches a stage where it could offer its service. In this situation, would awareness and traffic be more useful?
Thanks for this video Ben, I appreciate this. Please is it necessary to create a new Facebook account for my business, or do I use my personal Facebook account and then I run the business ads under that
This is so useful thank you so much! I have a question about the business manager set up. I initially started running ad campaigns for a brand in my own Ads Manager account. I would like to move over to running campaigns in the brand's ad account going forward, is there a way to migrate campaigns from my account over tot eh brand's account?
What I find super interesting is with the audience... I usually always make a audience through "Audienece Insights" and then select that group when it comes to "switch back to original targeting. Do you have something about that? Or do you find it just as easy to make an audience in the ad itslf like in the video. Are there any bonuses when you do it before on "Audience Insights" or is that just for having a saved audience?
Hey Ben, Ref campaign objective. We are building a "waitlist" of consumers for a product we have not yet launched. Once we have a sufficient waitlist we will move to taking online pre-orders (crowd-sourcing style) via our email list. Given that the ultimate objective is Sales would you recommend setting "Sales" as the campaign objective even as we build the waitlist or would you advise setting the campaign obj as "Leads" during the waitlist phase and then changing it to "Sales" when we start taking pre-orders? Many thanks.
Thank you so much for this video! So clear! I have a question following firing up my first leads ad… How long should I wait before adjusting things if there aren’t any results?
Must useful information in a single video. My question is, every time I open a meta business suite account it gets restricted. How do i solve this problem. Your swift reply would be helpful. Thank you in advance.
The best video I have found by far!!! I do have one question on the Ad Set - conversion event. Mine shows View Content as the only one with "Conversions API". It's an ad to send them to the Shopify site. I swear there was another option with the "Conversions API" next to it but there isn't any longer. Is my pixel installed correctly? It doesn't bring up any warning messages about it.I have two pixels showing. One has my business name labeled on it (also has Conversions API in green on it.) and the other, says it's inactive and it is labeled "Ads Pixel For Shopify Facebook Ad". If I select the Shopify Ads one there is no green "conversions Api" highlighted on the conversion event field. I have business one selected at the moment. I have the business name pixel selected at the moment. Is that correct?
Hi Ben, I'm organizing an event and would like to attract as many people as possible. However, I have a rather small budget. Would it be better to boost the event or create an ad campaign? If I go with the campaign, would "Traffic" be the right objective to choose? Thanks!
Hi Ben thanks for the videos. Question - I need to run an advert for 2 weeks only every 2 months for an event that only happens every 2 months... (I've never done an ad before). Will Facebook charge me for the time in-between when my ad and event is over... Thanks in advance for your help.
super helpful tutorial. the meta interface is so complicated because you can access things from so many different places it's confusing. Now, a non-ad related question for you Ben... you look gorgeous on your video, what lighting are you using?
Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-fbadtutorial1223-ment
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-fbadtutorial1223-fbdfy
This was easily the best facebook ads tutorial I've seen on youtube. Finally, someone who doesn't overcomplicate everything. You make it less threatening Ben. Thank you.
I Literally JUST sat down to create a new campaign and thought to myself that the 2023 video is already outdated, Thanks!!
Perfect timing :)
I keep on getting errors while uploading video ad creative saying you can't keep the same asset
The production quality on this is insane. Better than paid courses I've bought. Also of the few facebook ad courses I've done they talk about psychology of sales marketing etc but don't teach this essential info we need. The campaign set up is overwhelming. Thanks mate.
Thanks a lot and happy to help :)
@@BenHeath In 5:55 where Ben talks about adding ad account.I don't really get what it is, for what purpose we need it and what is difference between ad accounts and pages?Can please someone explain me this?Thank You!
i was going to join paid course, but suddenly came across your video, and learnt the exact thing what i wanted to learn. thank you very much for showing us in detail about how to setup a campaign.
Did you make loadsa sales from your ads?
I've been trying to figure out how to work with Facebook for a while now. After watching your tutorials I now feel that I know enough about working with FB ads to make a go of it. Thank you for your clear and concise presentation!!!!
I have been pulling my hair out and losing my patience with unsuccessfully creating and spending on FB ads! Decided to try and go back to basics and searched youtube for some good easy to follow content. Having seen the amount of great comments and reviews, I thought this guy sounds a great place to start. Absolutely brilliant, feel like I've had a reset and have so much more vision and clarity now. I have since followed on IG and love all of the content. So easy to follow and implement.... and I'm really looking forward to seeing the results and watching more of the videos and tutorials as I progress and hopefully now, scale. Thanks so much. Keep up the amazing work!
Thank you very much. I’m happy to have helped :)
Its been a month now, im curious to know, has there been any results?
And ? Any results ?
Finally! A video I don't have to watch at 1.25 playback speed! I notice people speak more quickly when they have their subject down cold. Awesome job demystifying a painfully difficult process. Thank you very much, Ben.
Happy to help :)
God bless the few people who upload these courses with intention of sharing knowledge and who genuinely look to help people. You are a blessing my friend inshallah God will continue blessing you in your life
This has to be the best Facebook ad tutorial to date. So clear and organized, especially since some feature have changed due to Facebook continuous upgrade. Everything you need to know about FB ad is actually covered here. Thanks Ben.
Thank you very much :)
Wow, Ben made it so simple to follow. I read FB ads books, watched multiple videos but this one video broke the barrier to entry. Well done Ben
Thank you very much and I'm happy to help
I thoroughly enjoyed watching this tutorial on setting up Facebook Ad Manager, especially as a beginner. Ben's approach was exemplary; he didn't rush through the content, ensuring each step was explained clearly and in detail. From deciphering data points to recommending the best options for setting up an ad campaign, Ben's guidance was invaluable. This tutorial is not just informative but also empowering for beginners diving into the world of Facebook advertising. Kudos to Ben for crafting such an insightful and comprehensive tutorial.
Thank you very much and I'm happy to help :)
This was brilliant, I watched this a year later and it was slightly different but I was able to follow from absolutely having 0 clue to publishing by the end of the video.
I have watched countless of these videos and they are almost all as good as each other. But there is something about this that really stuck out for me, you are so much more informative and well spoken than a lot of other TH-camrs. You gave me a lot more to think about and you helped me change a lot in my view on Fb advertising. Thank you so much for an absolutely incredible video!
Great video. I work for a nonprofit and I need to do this all inhouse and this is incredibly helpful! Very clear.
Glad it was helpful :)
this guy gives 10k worth of knowledge on here, great info.
Ben, you have no idea how much time you saved me. Your delivery is so engaging, the content is relevant and extensive. Like we say in Argentina, Brilliant!!
Thank you very much :)
As a novice, I found the presentation structure and inclusion of key information to be excellent! Brilliant!
Wow, I don’t usually comment but this was EXACTLY what I was looking for from start to end. Thank you! You saved me hours of research.
Thank you!! I love how I could actually work at the pace you were presenting to set this all up.
Simply an awesome tutorial.
This is actually the best breakdown I've done and was able to run a Facebook ad properly for once and actually understand what I did. Would love to see this turn into a series where you could walk us through becoming a professional or even just helping small business owners run well executed ads and not have them waste money.
Thanks a lot and that's a good idea :)
agree!!@@BenHeath
How's it going
Wow thank you so much being concise and detailed. You're amazing
I'm trying to learn ads for generating real estate seller leads on Facebook. thank you for making this!
Thank you so much for taking the time out to do this video. I was so lost on how to do this. I'm praying I get results. I'll keep you updated. Thank you
The value you are offering is amazing. It has been a while since I ran ad campaigns, pre-Meta in fact. This is an absolute masterclass, thank you‼
Great video. Simple, clear beginner level tutorial. Exactly want I was looking for
thankyou!!!! saved me the headache of trying to figure it out myself!!
Happy to help :)
Most people won't stop to comment thank you for this. But thank you.and if there is more information you haven't given us ,please do so in another video
Some of the options are different from what we have in the Philippines. But it'll go where it should be with this tutorial.
I never thought I'd find myself glued to a TH-cam tutorial for an entire hour, but your content proved to be an exception! Your videos are so engaging that I didn't even notice the time passing. Seriously, can I sign up to be your padawan? You addressed all my questions before I even had to ask them. Keep up the excellent work!
Haha I’ve never had a Padawan before! Thanks a lot and I’m happy to help :)
Yay! 😁@@BenHeath
Thank you very much Ben. I've now followed a few of your tutorials to get FB set-up for life beyond mere boosting. Any hints of what sort of campaign you should run when the sales/leads conversion is on another website (events ticketing agency) that you don't have access to. FB is red flagging me that I'm not setting up a form or cart to capture the conversion & getting a local council-run theatre to work with us on this is an impossibility. This is a massive problem for artists, concerts when they hire a theatre and have to use the theatre's ticketing system. Anyway, have a good one! Cheers from Aus.
So far the best and the accurate video I have been looking for. Bravo
Thank you Ben Heath for this great video.
Thank you very much :)
Thank you! You have made creating a Facebook Ad so easy to understand and do. I really appreciate it!
Happy to help :)
So much value in this, so great to get actual free training not just fluff! Thank you Ben!
Happy to help :)
Agreed, wish I had found this earlier. Great video
I truly appreciate the emphasis in your video on motivating beginners to take that initial step. As someone just starting out, there's always this fear that everything must be meticulously examined and understood in every aspect of advertising. Your message instilled the confidence in me to grasp that as a beginner, there's no pressure to advertise like a seasoned professional. I've learned that it's okay not to be an expert right from the start and that making mistakes is part of the learning process. Thank you for the valuable insight, Ben. Wishing everyone the best of luck, and once again, thanks for the fantastic content!
Thank you very much for the kind words. I’m very happy to have helped :)
halfway through, implementing in real time. What a great training video!
Thanks a lot :)
As a beginner, I liked the presentation structure and all the key info needed. Brilliant! 👏
Thank You Ben - 'You Da Man' Ive watched lots of Trainers on TH-cam and I have to say you are one of, if not the best Ive come across. Thank you and Well done.
What a terrific video. At last we know WHY and not just HOW. Thank you Ben.
Happy to help :)
Hi Ben Great content. I have two screens open and trying to follow along. My ads manager isn't mirroing yours in your video has it now changed the functionality?
Thank you for this video! This was exactly the video I needed to watch to best understand the platform.
This is the best video ever thank you so clear and to the point, very easy to follow along with, didn't miss anything thank you
Outstanding video, super informative! I do have one question though, if you want to do an ad campaign based on e-commerce sales and you use a budget of, say, $5 per day, how many people would be shown your ad before the $5 is all spent?
Thank you so much for condensing this massive amount of information in a palatable format. I do have a question, you stated that you do sugest daily budget as opposed to lifetime budget for beginners - but in my experience, the downside has been that you cannot schedule ads between a specific time window. I know it is possible to apply rules outside the campaign - but this is really complicated, ended up turning on a bunch of old campaigns that I had no intention of running and costing a bunch of wasted money. Could you share some insights on best practices when it comes to scheduling ads? (I have watched your video on this topic but I think it misses. lot of nuance) Thank you so much for your help!
THANK YOU for this! So helpful and easy to understand. ☺
This is such a helpful explanation, just published my first client ad!
Thanks, Ben, a real clear and insightful video, will surely continue watching videos here
Thank you very much :)
Love your videos, very helpful and descriptive! AND you are so pleasant to listen to!
Worth a shot: I run pro wrestling events around a growing municipality. I've been switching between Sales, Awareness, and Traffic, which one would make the most sense?
I also have a new campaign for each different event, and sometimes am running at a 3 weeks notice from bell time.
Thank you so much.❤ Please answer this. Is there a maximum detailed target that should be entered for an ad to target well? Some people say 'dont use more than 10 to 15 detailed targeting at once so you dont confuse the algorithm 'while some others think it doesn't matter.
Thank you. By far the most clear presentation on navigating Ads Campaign set up.
Ben you’re the goat man 🐐 Your videos have provided so much in depth knowledge, helping me get into this space. Appreciate you for all your work!
how's it going
Excelentă prezentare! Este minunat să găsim resurse informative pe TH-cam în limba noastră. Vă mulțumesc pentru eforturile depuse pentru a ne împărtăși aceste cunoștințe valoroase!
This is absolutely amazing Tutorial. Well explained the essential information. One of the best guide for beginners. Thank you so much for your time and effort. Keep up the excellent work.
You are an amazing tutor! Depth of knowledge + simple explanation.
Great videos such an easy straight forward tutorial. How many countries do you recommend target in the beginning for an ecommerce business.
Recently found your channel, I appreciate all the info and hard work you do
Really helpful info. thanks for taking the time to share your knowledge. I'm new to facebook ads and i don't know how i would have done without you !
Glad it was helpful!
Hands down one of the best tutorials I found that explains the necessary steps and is easy to follow and digest the information. Now a new subscriber! Thanks Ben.
Glad it was helpful :)
Amazing channel; I'm watching everything. I set up my first FB ad campaign yesterday! Question - I had many ads under one ad set at first and I was seeing conversions ("results") populate. However, today I changed to multiple ad sets each with one ad so that I can better control & spread out the spend, but I'm not seeing any results populate today (all ad sets have the same Attribution Setting). I've re-tested the event, and it appears to be triggering properly. Any suggestions?
Very helpful! Thank you for this tutorial and all the videos you've created.
Thank you for your detailed information, it helps a lots!
Great Job Ben!!! A new suscriber
Thank you! What do you use to record and switch seamlessly from your screen to the video of just yourself? I’d love to do the same.
Happy to help. I use separate cameras and it's put together in the edit :)
1:02:38 Ben, wonderful tutorial, just want to clarify. Do you suggest to use two ad sets in one campaign? Thank you!
You can tell this guy knows his onions, thanks so much Ben! Really informative. You have just gained another subscriber. 🎉
Hi Ben, I just started watching your TH-cam videos (a few at once!). Great explanation regarding the difference between campaign objectives. I have very few followers. Do you have a video regarding this issue? I am assuming that a traffic campaign should be run before a sales campaign in this case.
Thanks :)
No you don't want to start with Traffic. I'd go straight for what you want when it comes to campaign objective.
I do have a video on how to get more followers on Facebook and Instagram.
This has been extremely helpful Ben. I am having trouble finding a person who once had full access to meta business suite & ad account. Question: When trying to "invite people" to meta suite for page access, she is "already there" when invite is sent to the email for confirmation. SO. How do I find "person" to re-establish account access? Thank You.
I were little 😢 Disappointed 😞 because of watching other course i think it's because i watched longest duration videos and not try to understand but 😊I surely can say this 🎉❤Course is Amazing 🤩😍
I have to leave a comment because I learned SO much from this video. Thanks for taking the time to make it! It was exactly what I needed because I had never created an ad before.
Happy to help :)
hello thank you for your explanation, one question can i pause my add when night time to save money and does it effect results , or better to keep it all the time running day and night ?
I am wanting to promote a business to people visiting an area. We operate in a tourist destination and would like to target those visiting. Is this possible when selecting an audience, I seem to remember it used to be an option. Thanks in advance, I love your content an videos - you're very easy to watch Ben!
Brilliant tutorial. Everything is well explained and just works! Thank you.
This is such a good tutorial and the editing is awesome. I keep spacing out and just focusing on the clean edits and then have to rewind to take in what you actually said!
For a photographer page what would you recomend? Leads sales ?
Awesome Video as always Ben, there's no one better than you at explaining. Have you ever done a video with a Restaurant as an example. How to setup ads for a Restaurant. There aren't many good videos out there and definitely none by someone qs great as you 😊. Thank as always for all the great content.
Thank you very much :)
I haven't but that's a good idea.
This video is exactly what I needed, I am just starting an ad campaign for my wife's interior design business! One question: in advantage+ audience --> detailed targeting - what would your top demographic, interest or behaviour suggestion be? Many thanks
Is detailed targeting appearing for you? On my end, that section just isn’t there at all. What is your campaign objective?
@@Rohan-qi1ft yes I am lucky as it seems it is there. Hope it is for my wife too. Lead conversion is the aim, basically exactly the same as in the above video. Going to link to application form on current website.
For a new business/brand, I've been reading and getting advice that you should set up a traffic campaign to start driving traffic to the website first. Would starting off with a sales objective not work because there isn't enough data yet for Meta to figure out who's actually going to convert?
Just amazing.. How simply you explained all the ads features... Thanks ❤❤❤
Fantastic tutorial! It's evident you put a lot of effort into making it easy to understand. Much appreciated!
Thanks Ben that was brilliant and cleared up a lot of confusion. Cheers. Jason
Glad it helped :)
I have a question. You mentioned that leads and sales may be the most common options for businesses, but what if you are in the process of developing the business, and all you want to do is build a following and audience that you can later tap into once the business reaches a stage where it could offer its service. In this situation, would awareness and traffic be more useful?
Great question
Yep, great question!
Yes. Work on your top of funnel for a couple of weeks then retarget these audiences with leads/sales campaigns.
Great tutorial, thank you very much!
Thanks for this video Ben, I appreciate this.
Please is it necessary to create a new Facebook account for my business, or do I use my personal Facebook account and then I run the business ads under that
If your pixel isn’t active can you still get the objective you picked (leads or sales). Thanks for the video by the way
Yes but it won't work properly. I'd get your Pixel sorted before going live :)
This is so useful thank you so much! I have a question about the business manager set up. I initially started running ad campaigns for a brand in my own Ads Manager account. I would like to move over to running campaigns in the brand's ad account going forward, is there a way to migrate campaigns from my account over tot eh brand's account?
What I find super interesting is with the audience... I usually always make a audience through "Audienece Insights" and then select that group when it comes to "switch back to original targeting. Do you have something about that? Or do you find it just as easy to make an audience in the ad itslf like in the video. Are there any bonuses when you do it before on "Audience Insights" or is that just for having a saved audience?
Hey Ben, Ref campaign objective. We are building a "waitlist" of consumers for a product we have not yet launched. Once we have a sufficient waitlist we will move to taking online pre-orders (crowd-sourcing style) via our email list. Given that the ultimate objective is Sales would you recommend setting "Sales" as the campaign objective even as we build the waitlist or would you advise setting the campaign obj as "Leads" during the waitlist phase and then changing it to "Sales" when we start taking pre-orders? Many thanks.
Thank you so much for this video! So clear!
I have a question following firing up my first leads ad…
How long should I wait before adjusting things if there aren’t any results?
You are very welcome :)
My standard advice is 7 days. But that will vary a lot depending on conversion levels
@@BenHeath thanks for the reply! And is it normal for things to start very slow then pick up? Especially on a broad audience? Thanks!
Must useful information in a single video. My question is, every time I open a meta business suite account it gets restricted. How do i solve this problem. Your swift reply would be helpful. Thank you in advance.
Great video! A wealth of knowledge and information here and you speak very well. Good job
Ben giving tons of value not trying to be an influencer and sell you a course!
Selling a course is not wrong if it's a great course!
The best video I have found by far!!! I do have one question on the Ad Set - conversion event. Mine shows View Content as the only one with "Conversions API". It's an ad to send them to the Shopify site. I swear there was another option with the "Conversions API" next to it but there isn't any longer. Is my pixel installed correctly? It doesn't bring up any warning messages about it.I have two pixels showing. One has my business name labeled on it (also has Conversions API in green on it.) and the other, says it's inactive and it is labeled "Ads Pixel For Shopify Facebook Ad". If I select the Shopify Ads one there is no green "conversions Api" highlighted on the conversion event field. I have business one selected at the moment. I have the business name pixel selected at the moment. Is that correct?
Hi Ben, I'm organizing an event and would like to attract as many people as possible. However, I have a rather small budget. Would it be better to boost the event or create an ad campaign? If I go with the campaign, would "Traffic" be the right objective to choose? Thanks!
The value you are offering is amazing
Thanks a lot :)
This is wonderful , thanku for making video on this topic. Very knowledgeable video ❤
Hi Ben thanks for the videos. Question -
I need to run an advert for 2 weeks only every 2 months for an event that only happens every 2 months... (I've never done an ad before). Will Facebook charge me for the time in-between when my ad and event is over...
Thanks in advance for your help.
Been through lot of your videos. Now im subsribed to your channels. clicked all notications bell. .Thanks Ben Heath.
super helpful tutorial. the meta interface is so complicated because you can access things from so many different places it's confusing. Now, a non-ad related question for you Ben... you look gorgeous on your video, what lighting are you using?
It certainly can be yes. I try my best to make it simpler.
Haha the main lights I use are Elgato Keylight Airs.