Scale Facebook Ad Campaigns By 20%?
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- เผยแพร่เมื่อ 28 มิ.ย. 2021
- Should you scale your Facebook ad campaigns by 20%?
Or should you scale Facebook ads by a different amount?
How often should you scale your Facebook ad budget? Daily scaling? Weekly scaling?
There are tons of questions people have around Facebook ads scaling.
In this how to scale Facebook ads video... I answer them
#scalefacebookads #facebookadsscaling #scalefacebookadbudget
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Thanks for watching guys! Let me know what you think in the comments :)
"Hi guys, it's Ben heath from lead guru". I'm in love with this voice
Haha thanks a lot :)
Thank you for this! I was only doing 10-20% percent slowly so I'm happy to hear I can be more aggressive with my scaling at the low budget level.
Glad it was helpful!
Thank you. You are a lifesaver.
Love the 2nd & 3rd level information. The spending spectrum really clarified how audiences work
Awesome :)
Thank you Ben. I'm Watching you from Burkina Faso (West Africa). Not only I learn Many thing on Facebook ads but I also improve my english. The automatic subtitles helps me to understand.
You are very welcome David and that is great to hear :)
Solid advice as always. Thanks Ben!
You bet!
Thanks so much for this video truly appreciate it
Glad it was helpful!
such a helpful channel thanks man!
Happy to help!
Such helpful content. 🏁🏁
Thank you Ben
My pleasure!
extremely informative.thanks Ben
Glad it was helpful!
Ben We love you!
Thank you very much :)
Hey Ben thank you I’m fan of your visde and it’s help me
I have question please!
I have a three performing adset with 9.89$ per day adset budge
Should I incréés budget 100 % every 5 days ? Thanks again
i think lifetime budget is the best for that so u can scale ur budget as u like for the period u need .. is that right ?
Hi Ben, just a quick question. We run one campaign one adset one creative and we were getting amazing results for over a week. After that we double the budget and now all the results suddenly dropped from 4 purchases per day to one per day and with the double of budget. What should we do? It’s been 2 days since we increased the budget.
The increase was done on the adset level. This is an ABO campaign. One Adset - One Ad
CTR 8%
CPM: 10.84 USD
CPC: 0.15 USD
We tried by duplicating the campaign but it did not show any result so I turned it off and Kept the original campaign with one adset and one ad and increase the budget from 14 usd to 28 usd. However it's been 2 days and so far the from 4 purchases per day we get 1 purchase. Should I drastically bring it down to 14 usd or what should I do?
It means the cost per purchase went from 5 usd to 15 usd. 3 Times much bigger than the desired.
I would definitely appreciate this answer as honest as you can.
Hi Ben, thank you for the super helpful information. What I'm doing to scale campaigns is to add new campaigns with a larger budget (2x, 3x). Will my campaigns compete each other?
Yes they will unfortunately and that's why I wouldn't recommend that approach. I think you'll find this video on scaling helpful: th-cam.com/video/f-Rzow-qhh4/w-d-xo.html
Thanks Ben, I was always thinking similar. But many people recomend to dublicate instead of increasing budget to keep the old results save. What do you think about this?
I'm not a big fan of that approach because I feel you miss out on some of the learning that has taken place in the original campaign.
This makes sense. How does it affect the learning phase as it regards to exiting the learning phase?
The larger the budget, the easier you will find it to exit the learning phase. So you should find that speeds up as you scale.
@@BenHeath is there a certain number of sales an adset should obtain before scaling when using a 15.00 ABO?
What aboput at $350 a day? just double it and re start learning page?
I reckon you said in your previous videos not to make changes in budget once campaign is going good. What if increasing budget makes ad unsuccessful.
Hi Muhammad, nope I would never recommend that. If a campaign is going well, increasing budget often is exactly what you want to do.
If scaling reduces performance then you need to improve your campaigns or reduce the budget back to previous levels.
Thanks Ben,
Just a quick question in terms of scaling and "learning phase". You mentioned to scale every 7-10 days and then scale again. Facebook learning phase is usually over a time period of 7 days and once it's out of the learning phase and it's been 7 days, then you'd scale again? Wouldn't that mean your campaigns/ad sets would be in the learning phase all the time.
I had a chat with one of the Facebook marketing agents and they said that the reason behind the 20% scaling technique is because apparently that it doesn't go back to the scaling phase as long as you're doing 20% or under when it comes to scaling.
Thanks
That's my question too and I also spoke with the FB marketing agent. I was told keeping to 20% will not trigger learning phase and anything over 25-30% will trigger, so it starts learning all over again, which means it needs 50 events to get out of learning, so it'll be like start a new campaign.
Ben, please clarify the confusion. btw: my daily budget is between 50-100. Thank you!
Hi Haider, that's a good question but the average learning phase is actually 48 hours. If you are operating with a small budget then it can take a lot longer and if that's the case then I would extend the 7-10 days to something longer.
7-10 days is usually our average and the minimum I would recommend for most.
I have certainly seen campaigns enter the learning phase from a 15% budget increase and even if you don't see that tag applied, you can still see a big difference in performance. If you scale from £10,000 per day to £12,000 per day, you may not see 'learning phase' but you are likely to see a big difference in your numbers.
@@BenHeath great thanks !
Hello Ben
Tha ks for Great Video .
Quick question , in case I scale and cost of Purchase increase dramatically , Should i go back to what was performing well ?
Yes, you can :)
I had a question. Your video is great but I wanted to ask you if a person is patient enough to grow slowly then can he do 15% budget increase every week even on low budgets. I don't want to become rich overnight. Even if it takes me 6 months extra to achieve the same I'm okay with it
Yes you can certainly do that if you would like :) Better to go too slowly than too fast.
@@BenHeath Thanks for your prompt response Ben
When would you recommend abo vs cbo?
For an omnipresence content campaign :)
Question - if the CPA or cost per covnersion increases after you scale, how can you decrease it, if the absolute best audiences already have been reached , as you mentioned in the video.
Hi Tengiz, there are other ways to improve Facebook ad campaigns and that's where I would start. Ad creative, offers, landing pages, retargeting processes, etc.
Just a simple question Ben, normally from my country facebook give you a credit of $5 to start. Is it enough to run ads for ecommerce product, if not what is the best amount for daily ads
I'd check out this video for info on that: th-cam.com/video/YwAE2M0jbkk/w-d-xo.html
@@BenHeath thank you so much let me check it out
So when Increase the ad spend do you duplicate the ad first or just increase the ad spend without duplicating?
No I wouldn't recommend duplicating :)
@@BenHeath ok thanks
Scaling higher ticket items has never been harder. If you’re getting 20 purchases per day, many won’t track and you’ll hit learning limited 1.5 days in and those that say learning limited has no impact are having a laugh. How do you handle situations like this?
The best approach is to spend more or lengthen your time horizons.
But learning limited is not as big a deal as people make out. It's not ideal but the impact is not usually substantive. Plus with higher ticket items you should have more wiggle room in your acquisition costs.
@@BenHeath I appreciate the response, Ben. Every single time I have experienced learning limited I see CPMs start to sky rocket and our cost per purchase go 3x. I can spend $1000 per day and get 20 purchases in that 24 hr period and still see learning limited at some stage the next day. When you say lengthen your time horizons, do you mean altering the 7 day click?
But what about tackling learning phase, which will happen if we double the budget?
It will most likely reset the learning.
@@psystormz6308 yeah that's exactly what I'm thinking, so you too think that the suggestion in this video isn't appropriate?
Hi Mayur, people do more damage to their Facebook ad campaigns trying to avoid the learning phase than just about anything else. Facebook ad campaigns are always learning.
Not scaling in larger increments to avoid the learning phase is like not taking on a customer that pays you $1,000 to avoid a $100 cost. You have to weigh the relative importance to things and make a decision accordingly.
@@BenHeath okay tys for the answer. I think I need to test this thing.
What happens if I am getting good results but I don’t want to scale. Does my cost of advertising goes up
Not necessarily, in fact scaling usually increases your cost per conversion. Staying with your current budget will likely maintain lower costs.
Do you only scale when you're profitable? Might be a weird question :).
No that's actually a good question. We scale when we are meeting or exceeding the objective - sometimes that is beneath profitability (if the client has access to additional funding for example). For most clients though, we will need to be profitable to scale.
I’m pretty sure what you’re saying at the end of the video is the law of diminishing return
Yep :)
But with added machine learning weight to it
Or you can duplicate 100 dollar campaign 3 times and make them 120 dollars each and analyze it how it's going to be in 5-7 days 🤗
I wouldn't recommend that. You'd end up with campaigns competing with one another.
@@BenHeath woov. Thanks for the Heads up =) btw you have a fantastic channel. your channel and information you give is better than courses that cost people a fortune.
Hey Ben, This is a bit of a random question. the trend nowadays seems to be to stack similar interests when prospecting but I;ve found that single asset interest targeting has helped me build funny enough some really strong stacked similar interests it just takes me longer and is more defined.
Am I doing too much?
Is single interest targeting a thing of the past?
Thanks in advance
I'm replying because I have the same question. I've haven't noticed consistent results either way, although it's possible I haven't spent enough at this point to notice real patterns like that.
Hi Tony, I completely agree with you - I much prefer single interests, particularly at the beginning - it allows you to generate more useful data.
@@BenHeath appreciate the feedback. Seemingly everyone's taking the shortcuts and letting the AI do all the work.
Im always thinking "Once youve tested which one's work you can just throw in the similar interests with small audiences or the one's that didnt perform the best but at least at the base you have some guaranteed winners"
Appreciate the feedback Ben.
Great work as always!
Oh and this might be worth a video i think a lot of people are being swayed to the stacked interest route. It's not wrong but it doesn't mean single interest is bad either.
I scaled from $6 to $9 daily budget and it really harmed my very well performing campaign :/
Sounds like Im trolling, but no.. thats true story.. Went back to $6 and figures did not came back even after 2 weeks...
this is not a sales campaign thus not scaling it further... also cold fear..
Hi Eli, at that budget level I think there must be some other stuff going on there. I would focus on improving other parts of your campaign.
Summary:
So basically 20% rule is nothing. At smaller budgets, you can scale quite bit more than that, but don't keep increasing the budget everyday and let is do it's thing
At larger budget, go for smaller increments
I think you speak too fast! Can you do it a little slowlier?