How To Test New Facebook Ad Creative The RIGHT Way!
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- เผยแพร่เมื่อ 10 มี.ค. 2021
- Testing new ad creative in your Facebook ad campaigns is really important...
Without testing new ads, your Facebook ad campaign will fatigue and you'll miss out on the best possible results.
But how should you test new Facebook ad creative?
In this video I show you how to test new Facebook ad creative the right way...
Including how many new Facebook ads you should test at once, how often you should test new Facebook ads and a whole lot more.
#facebookadcreative #facebookadstesting #facebookads
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Thanks for watching guys! Let me know what you think in the comments :)
Hi ben thank you for the video, adding new ad to the adset goes the learning phase. is there a best practice or any alternative to avoid this
hi ben, what's the reason behind leaving the "show existing reactions, comments and shares on new ads" box checked? wouldn't it carry the comments and likes from the original ad that you have duplicated, I think that this will affect our testing environment negatively if that's the case. thanks for the awesome videos btw...
@@alo5323 you can't avoid that and you don't need to. The learning phase is not something you need to be really afraid of :)
@@ahmetkayrayavuz1421 good question but I'm more concerned about performance than 100% accurate testing. Often there is a bit of a trade off between the two and I prefer to go with 80-90% accurate testing options that come with better performance. The same logic applies to split testing and why I don't often do it.
Great video Ben. You're one of my favourite FB ads youtubers.
Reasons:
1. You talk clearly. No screaming no crazy shit.
2. You're on point with everything and explain everything in an easy to understand way.
Keep it up!
I appreciate that!
Agreed.
Always some of the BEST facebook ad advice on youtube - thank you Ben this was something I was just trying to work through at the moment!
Glad it was helpful!
Very helpful, thank you!
Ben, great video and great information. Thank you.
This was so helpful!! Thankful I ran into this. Cheers :)
Glad it helped!
This video came at the perfect time, thanks Ben
Happy to help!
Correct me if I’m wrong but you’re just saying to test new creatives/ads inside the same ad set that you is working/running? I find that when this is done, Facebook does not allocate spend to the new ads launched and keeps the budget on the ad that has most spend. From what I’ve seen you really need to test new creatives in a new ad set (same audience), find the winning ads from there, drop the new winning ads into the winning ad set.
So it’s better to turn off the camping and create a new one, where you put the winning ad sets in it?
I have been thinking the same exact thing same too. With creating a second ad set with the same audience, don't you face the issue of audience overlap though? Did you have that issue & did it affect your ads performance?
Awesome video! Thanks so much :)
Glad you liked it!
Super informative Ben as always. Thanks a lot
My pleasure!
Very Informative
Hi Ben! thanks for your excellent content !! One question: I've been consistently increasing the budget of a conversion campaign by 15% - 20% every 4-5 days, but at one point it stopped delivering good results. Sales fell from 9-10 a day to 2-4. Do you think it would be nice to go back to the budget before the last increase? Or does it have more to do with seasonality (half a month and purchase intention)? I would definitely appreciate your answer. Greetings! Peter.
thanks ben, as amazing as always. i had a question. if we are running ads for example in the UK only. then if we wanna add USA as well to our target audience, whats the best way of doing it?
editing or duplicating in the same campaign and running it for a enough time then turn the old one off?
Thanks in advance for the time and effort. and knowledge you have.
Hi! Thank you! But why don't you ever use A/B Testing, do you have a video for that? Thanks! PS Love your videos!
Awesome stuff mate. Exactly what I was chasing info about.
What would a minimum budget per ad set be when testing like this?
thanks bro helped me a lot
Another fantastic video mate
Many thanks!
Thanks for this information about Fb Ads !
My pleasure!
Hey, thank you very much! My question if, when I pause the not working ads and create new ones, can I just copy the well working ads creative part with a new headline or text, or copying its headline and put a new creative for it? Is it Ok? I think it doesn't really make sense to make the same well working ad running twice with all the same characteristhics, but partially can they be the same? Thank you very much'
Do you recommend using unbounce and/or mouseflow to A/B test Facebook ads? ... so that we can test which landing pages perform the best and also use the heatmap where users spend the most time.
Hi Ben, hope you’re doing great! I was just confused about something. Each time you pause the losing ads and introduce new ads, wouldn’t you run the risk of resetting the learnings of that particular ad set? Or does each new winner get a new ad set? 🤔 and once a cbo campaign has 3-5 ad sets, would you create a new one for new winners?
For example: let’s say your testing campaign is ABO, and you have tests running for Product A and product B, so would you scale the winners of each in different new campaigns like scaling campaign A and scaling campaign B? And if so, every time you found a winner for A, would you push that into the same ad set in scaling campaign A or new ad set? And once the 3-5 limit is hit, would there be another scaling campaign A?
Sorry about such a long question
FB just spends my budget on one or two creatives normally. Is there a better way than AB testing or destructive rules to get some equal budget testing across creatives?
What about dynamic creative ad sets? Isn't that a better way to test different creatives and copies ?
This is awesome. I would love to try what you explained but every time I tried my account was disabled or the ad being rejected. It's not a fresh new account though. Creating more than 1 ad set or putting the budget more than $100 It just got immediately rejected or banned. Do you ever experience the same? Hope you can also post a clip about your fb account management strategy.
7:00 but it don’t understand. Do you duplicate the ads in a fifth ad set or into existing ad sets, and in the same campaign?
Really helpful thanks :)
Glad it helped!
The problem that arises after these suggestions - budget allotment. FB will do it as it feels like, which can be troublesome and can really blur out real winners and/or losers. It wouldn't be best to say that 200WC/10 PUR/5 $ CPA is better than 2000WC/100PUR/ 8 $ CPA purely because of CPA. To have a higher test accuracy, you should run tests under levels of budget allotment (a.k.a traffic, but different Ads will have different CTRs so budget allotment is more precise).
I believe a A/B testing guide (or same budget allotment guide with FB) would be in demand since it is pretty tricky.
Just the video I was looking for Ben! Grateful for your insights and clarity, always.
My one questions is: is it preferable to test audiences and then creatives, using CBO?
Thank again!
Awesome :)
Yes, that's what we usually do.
Hi Ben, I only have 1 campaign with 1 ad set - I've been running a single ad that's been doing decent for me. I want to test new creatives - would you suggest I test the new creatives in the same ad set? Or, a different ad set? What're you thoughts on testing the new creatives at a new campaign level? My main concern including the new creatives at the same ad set/campaign level is FB algorithm would focus more spend on the oldest, 'best performing' creative.
do i have to test the audiences first on the adset level or do i have to do it along with testing the creatives ? Does it only aply to those who have tested and found their best targeting options?
Ben, thanks for all your advice. I've been running dynamic creative, but you can only run the one DC ad in each ad set. The only way to improve conv costs is to tweak the DC ad and it starts all over. From a testing perspective, do you think it's better to run four standard ads and maybe try dynamic when there's more data to pinpoint what specifically worked from the four ads?
Have the same exact question.
Do you put both your single video ad and your 4 photo ads that your comparing in the same ad set? as it seems a lot of extra time and money to have an entire ad set for 1 video ad, and therefore having 2 ad sets per geo location. The objective is to see which image performs best and whether video or image performs best. all other variables are kept the same. I cant seem to find a clear answer on this. Thanks!
Quality content!
Thanks a lot.
Ad creative testing and optimisations are a must! As we approach Q4, we will need to test and optimise more creatives. I was wondering, what do you think of tools like Adbox for ad inspo? Understanding what it's working for other is definitely gonna save time testing creatives from scratch.
I’m new here and i like all your videos 🙂
Thanks a lot :)
Hi Ben, I'm Brazilian and a fan of your videos, you are the only one on youtube that addresses very specific issues. I have the following question: is it possible for a new ad to be able to receive a larger budget than an old ad that already has engagement, in just 7 days? I ask this because I find it difficult to analyze whether a new ad is having better results, as the investment in it is always much lower than the old ad. Best regards!
Thanks a lot Mateus. Yes that does happen but not very often - perhaps 15% of the time. If you introduce significantly better ad create than what you already have, you are likely to see that happen.
If that doesn't happen, I'd give the new ad some more time, eventually it will be given enough budget so that you can analyze it properly.
When you duplicate the ads, do each new ad automatically get splittes over the four ad sets, or do they all go in one ad set?
very helpful and informative new sub from philippines!
Awesome, thank you!
Quality instruction
Thanks a lot :)
Great video thanks a lot!! Do you do this testing in a cbo or do you prefer Abo?
Thanks :)
CBO :)
If within your campaign there are two ad sets you are testing (just different creative), will it pull from the same budget line or is it creating two budgets of the same amount? Ideally I want it to pull from the same budget set in campaign and then just continue with the best performing creative.
Hey there! Thanks so much for this.
Initially, upon a fresh launch, do you recommend using the same copy/headline/etc for all the ads?
Any tips for structuring would be super helpful!
Thanks!
You are very welcome. We often would yes because we'd be testing ad format or targeting options first and you don't want to test too many variables at once.
This video will be helpful: th-cam.com/video/TBSuxR_Qa90/w-d-xo.html
Hi Ben,
You say you only look at what brings the cheapest CPA and don't pay attention to the volume. But what about the breakdown effect? Isn't this just the case that Facebook looks at what's most scalable based on the budget and, consequently, prefers an ad even if the CPA is higher, because the other ad with the same budget would then be more expensive? Or am I wrong?
Hey Ben, do you do any 1on1 short “counseling” sessions? Like an hour phone call where I could get personalized advice? I don’t have the budget for your 3000 minimum, nor do I want someone else running my ads, but would really love a chance to get some advice on my personal situation for a lower cost and be able to learn something.
Thanks 👍
Welcome 👍
This video is very useful 👌
Glad you think so!
Great vid, super useful like always. Small insight from a low budget advertiser point of view (me):
when you duplicate an ad and edit it with new creative a lot of the times, the "old" "successful" ads (like #1 in your example)
will "drink" all the traffic of the new ads. Its like FB can't give them a chance (by traffic I mean Reach).. I got that a few times, then after pausing the good ads sometimes the new ones shine, and sometimes it messes up everything and then even when I unpause the good ones, they no longer perform that good... Its weird, don't really have a point here, just sharing :)
Note: Naturally with low budget Im not running 4 ad sets with 4 ads each but more like 2 ads sets with 2 ads each tops mostly less (1 ad set with 2-3 ads)
Note#2: By "low budget" I mean around $5-10 daily per campaign
Thanks, this is great stuff
Thanks Eli.
Good question and the answer is patience. That happens quite often and it's best not to change anything until Facebook does give the new ads some love. Facebook will do so eventually and it will take a lot longer with smaller budgets.
@benheath In the continuity of this comment.
Let's suppose we want to test more creative in the existing ads set and if we are making new ads (by duplicating them as you suggest) then we are giving new variables to Facebook and now there can be 2 cases:
Case 1: we give new ads creative to test so facebook can give more money to new ads to test them and in this case result from existing performing ads may fall down
Case 2: we give new ads creative to test but Facebook is giving money to only performing existing ads creative and in this case testing is not done properly.
Please share your inputs on these 2 cases, does this thing happens in Facebook according to you?
And what if we just duplicate the performing existing ad set and run the performing existing ads creative along with new ads creative so that this ads will start from fresh and all ads can test proper.
What you say @benheath?
Hey Ben, Your channel is my go-to place for Ads and I literally make it a point to watch at least 1 video every day :)
A quick question here. I have multiple markets to target. Let's say for ex: Painters, Business owners.
1. When there are multiple markets, how is pixel handled to perform well.
2. In this particular video, let's say I am running ads for Business owners for a long time and kind of have the winning audience so creative testing is easy.
But then I am starting a new market, the audience is new, the ads are new. How would you here identify if there's a problem with ad or the targeting?
is starting with the engagement objective to know what creatives work a good idea? and then lead gen?
Thanks Richa, that is great to hear.
1) I don't worry about this too much provided the products or services provided are similar
2) I wouldn't start with alternative set up. To workout where the problem (if any) might be you want to break down the process. If you are using similar ads to those used in previous markets, then it's more likely to be your targeting that's the issue.
You can also test a bunch of options. If 1 of 4 ads work, then you know the other ads aren't going to cut it. You can do the same thing with your target audiences. You can never know the answer with 100% certainty but by going through that process you'll get a good idea over time.
Great info Ben, So this is after audience targeting is dialled in?
Normally yes :)
Hi Ben. You answered my question in the Q&A yesterday where my pixel was working but audiences were not showing the correct value and you suggested reinstalling the pixel, which I tried but didn’t change anything. I created a new pixel instead and will monitor that but do you foresee any problems with me creating a new one?
Hi Lee - no I think that is the right next approach. You'll have to see how it goes :)
Hi Ben! This video is pretty good, real knowledge! Just tried to contact with FB chat team but suddenly that button FIND ANSWERS or CONTACT SUPPORT desappeared, maybe you know where they hided it this time?
Glad to hear it. Unfortunately I think they have increase the minimum spend threshold for accounts that get access to live chat. We can still see it there but I've heard a few people report it disappearing.
Hi Ben, great video.
My understanding is that if you add new ad creatives, that would reset the learning phase as well, right?
Is there a way to continuously test multiple ad creatives without resetting the learning phase?
I heard longer learning phase impacts negatively in CPA/CPR.
Thanks in advance
I would be interesting in knowing this as well
Thanks Ben for this insight.
How to test audience? Is it the same way?
More or less yes :)
Thanks Ben, creative as you mention is key. How do you go about pulling together creative?
We have an in-house team of graphic designers and video editors. Where possible, I'd recommend working with professionals - the difference is huge.
Great video. Does the social engagement on the ads running wont affect the testing of the total new ads in same campaign?
Yes it can affect things but it's not worth worrying about too much.
Love the really in depth insight, do you recommend running ads fresh from a new campaign or turn on a previous campaign and create the ads under there, given the previous campaign worked well
Thanks a lot.
I find it's best to add new ads into an already running campaign.
@@BenHeath thanks for the response. What if the campaign is recently turned off, is it worth turning it back and add the new ads?
Hi Ben - you got really awesome content, yours is the most professional looking FB ads channel in my opinion, thank you!
Your video raised 2 small questions for me:
- Would you still recommend to use CBO to test creatives when campaign budget for testing is as low as 7,5 Euro per day, or would you go ABO then? (remember you mentioning CBO is underperforming with less than 100 Euro per day budgets)
- If working with a small budget, how would you determine if the ads/ad sets ran long enough to draw conclusions or let them run longer? I heard: When each ad hits 1k impressions. Whats your opinion on this?
Thanks alot
Best
Thanks a lot Gerhard.
1) At that budget you may be forced to use ABO. You probably only want 2 ad sets as well.
2) I would base your decisions around conversion cost. That may mean you need to wait a while but that would be worth it.
@@BenHeath Thank you so much Ben, really much appreciated!
Bro how to test 4 on 5 product testing in facebook ads plz full guide
Can you do one-to-one counseling someday?
or an in-depth workshop someday.
Yep, that's a service I offer: www.leadguru.co.uk/consulting-sessions/
Outstanding Video! but I do have a few questions:
Firstly, is each ad a different format (vid, image, etc.)? for example (Example Ad 1 vid - Example Ad 2 image - Example Ad 3 Slideshow, etc.)
Secondly, when you pause under preforming ads and add in new creatives are you now testing headlines, ad copies, etc. Or are you still testing different formats?
I definitely could have done a better job with the above said, hope to hear back from you soon!!
Thanks :)
1) They can be but don't have to be.
2) That depends on what we see. Sometimes we know which formats win for a particular campaign based on previous data - other times we have to work that out first.
Why does Facebook sometimes send most of the most traffic to a a particular ad creative although it might not have the highest click through rate??
Facebook tests stuff - they are also trying to get you your objective. If you run a conversions campaign, the highest CTR ad might not be best.
once you've ID the winning audience, what do you test next - copy or creative?
Thanks for the informative video btw!
Creative next :)
Hi Ben, great video thanks. When the cost per lead is much lower for just one of the ad sets, but with a low volume of results, would you delete it from the other ad sets where the cost per lead is higher, but I keep it in the ad set it’s low cost in? Effectively ending up with differs ads in different ad sets? Thanks.
Hi Karen, yes that's right :) Although I would just pause it in those other ad sets and not delete it.
@@BenHeath wonderful thanks!
Hi Ben, great video! Was just wondering when you split these creative into separate ad sets like this using CBO do you add a maximum ad set daily spend so campaign budget is fairly split between the ad sets? Or do you let Facebook choose how much to put into each ad set?
Thanks Paul - I let Facebook do its thing :)
@@BenHeath Thanks for the reply Ben, I work for a marketing agency but I still learn so much from your videos!
@@BenHeath facebook biases old creatives (which high social proof) though - it is hard to get any spend on new ones ..
Hey Ben, Thanks for sharing this, however, I use dynamic creatives for my campaigns. Now I want to ad new creatives to my adset.What do you think is the best way to go about it? Create a new ad under the same adset or edit the existing dynamic ad and add more creatives in it?
You are very welcome.
I'd add the ads into the existing ad sets.
Hey Ben! I've heard people turning off the underperforming ads after they run for 3/4 days... You say let them run for a week?? What if you didn't do CBO and you set the budget at the ad set level? Still the right thing to do?? Thanks!
Yes still the right thing to do. Waiting 7 days is even more important in ad accounts where Facebook has implemented the reporting delay we're all going to see.
Hi Ben, Long time watcher first time questioner :) If you are changing your ad creative say on a weekly bases that means you are constantly going in and out of the learning phase correct? Does this have any effect on the campaigns performance?
Hi Ben, awesome :)
We would only be consistently changing ads every week in an ad account with a lot of spend where you exit the learning phase very quickly. With most ad accounts you don't have a definitive winner at the end of each week. Often you'll have to wait 2 or 3 weeks to see winners and make adjustments.
@@BenHeath Awesome. Thanks for the reply
Hi Ben :)
Another Great Video !
What do you prefer between Dynamic Testing ads and Isolated Testing ads and why ?
Thanks a lot
Thanks :)
I prefer not to use Dynamic ads most of the time as I find it complicates your ad account and makes data more difficult to analyze. I know lots of people that do use them though.
@@BenHeath thanks for your reply Ben ;)
The problem also is the social proof.
You cannot capitalize on social proof with dynamic creatives ads.
I think it's good for new ad account to test a lot and quickly but for an old account it's less interesting.
Hi Ben can I ask 🥺 Facebook Is keep on declining my card 💳 what can I do I've tried many diff cards
Hmmm that's odd. You'd have to contact Facebook about that one I'm afraid.
Hi Ben thanks for the information. but I'm confused about one thing if all my ads performing very well but also I have new creatives to test, should I make a new campaign to test the creatives and keep them going on a separate campaign? because I don't want the new ads to compete against the old ones what's the best solution?
You are very welcome.
If all your ads are performing well then have patience. At some point, certain ads will perform better than others. You then pause the ones that aren't as good and then test the new ones.
HEY BEN,
I have a question.
Thank you for this video, first and foremost.
So the question is, I'm running ads for a makeup industry, spending $5/day using conversion campaign on purchase. The product price is $14.99. But what I want to ask is should I be using engagement campaign and optimizing it for post engagement so I can have a social proof before I run ads for conversion. I mean the product is being sold by many suppliers and they are adveritising thay product on Facebook. So I think I need a social proof so my audience has an incentive before buying it. Should I go for this approach. I know my budget is pretty less. $5/day :( but that's what my client is able to pay contemporarily for ads as a trial.
It's certainly not a bad thing to try. You are going to have to find a way to differentiate yourself if there are lots of businesses selling the same thing.
@@BenHeath Thanks a lot for replying❤😊 means a lot! Your advice always helps
Would you bother with dynamic creative ads? I have been using them with mediocre results but I don't know which is the best performing combination of creative and copy from them :S Think Im going to make a start with this! Thanks!
I don't normally Laura, but I know many successful advertisers that do.
Thanks, Ben, this video was insightful. One question:
For signs on ad fatigue, we look at metrics like frequency. Is there any way to find out if i have l have already burnt my audience after running them for a specific period of time? Thanks in advance!
Hi Sujit, that's a more difficult thing to gauge. Often you get a sense of that when you are testing lots of different ads and nothing is helping and you're seeing a slow decline in results. That's often when you need to switch target audiences - at least for a while.
@@BenHeath thank you
Hey Ben, so i would turn off the bad ads but not delete them? In what scenario they would be useful? Maybe if they worked in the past i can use them again when the current good ones start to drop off??
Yes that's right.
It's also useful to be able to go back and see what didn't work. In a year's time it's easy to forget you tested slideshow for example and it didn't work. It's always better to leave that data in there.
Hey, i have a little question which i am struggling with. I have 3 ad sets which are all running great. So i made new creatives, all 3 images. When i start a CBO campaign with for example 1 ad set and put all 3 images in this one ad set, facebook always concentrates with 99% of the budget on one image. Should i do a real split test or am i doing something wrong? The images all have the same size etc...
Thanks for your help! Your channel is real gold.
Hi Lukas, that's fine and happens often. Facebook have calculated that's your best performer for now. As the main ad starts to fatigue you'll see more budget spent elsewhere. This set up gets you better results than forcing a split test.
Hi Ben. I'm a regular follower of your videos, and appreciate all the help and knowledge you bestow on me that helps me run my ads. However, I found information in this video contradicting your "Can I return Facebook ads?" where you specifically mention that successful ads shouldn't be duplicated and only the one that has yielded results should be run as it already social proof and data driven. In this video, you are telling us to duplicate the ads before running them. Could you please clarify?
So in this video I'm saying you want to duplicate previous ads then EDIT them to include your new creative and then run those. If you are going to rerun old ads exactly as they were, you don't want to duplicate first.
Basically you only duplicate if you are then going to make changes to that ad before running it.
Ben, thanks. You mentioned testing against existing ad. Had a query. Won't the social proof - likes, etc - in existing ad A impact the performance of the new B (or C) for that matter? Shouldn't every test - A / B ads start from scratch - without social proof (not influence audience), as new ads (not influence facebook algorithms).
Great question Kumar. Yes you are right, the social proof will impact performance but that's what I want to test. I want to test the best performing ads I currently have against new ads. I want to see if the new ads can beat what I'm already getting. If they can then great. If not then I move on.
By forcing a true split test you are guaranteeing worse results in Ad A to find out if Ad B would beat it in that state. That makes sense from a testing stand point - but I'm in the results game. Hope that helps.
@@BenHeath Thanks. Appreciate it.
Thank you for the knowledge, Ben.
If we make 2 Ad sets.
Ad Set 1 - > Ad 1.1, Ad 1.2, Ad 1.3, Ad 1.4
Ad Set 2 - > Ad 2.1, Ad 2.2, Ad 2.3, Ad 2.4
Let's say if Ad 2.2 and Ad 1.4 are not working, you suggested not to change its creative but make a new Ad in respective ad set.
But here the Ad set will again go into the learning phase if we add a new ad in respective ad set.
Please share what to do ?
Should we stop that ad and re-run after 2 3 days or we should really add a new Ad?
You are very welcome :)
Yes that's right. You will probably go back into the learning phase but that's ok. The advantages of introducing the new ad outweigh the issues going back into the learning phase. I have a brand new learning phase video that I think you will find very useful: th-cam.com/video/OOczkVOSsYQ/w-d-xo.html
And you would be better off adding a new ad :)
Thanks a lot this Video have solved my biggest question that weather we should edit or create new ad 😊
And off course the rule is same for ad set as well, right ?
Awesome :)
Yes that's right.
@@BenHeath in your ad fatigue video you suggest to just change the background color of creative for that we also need to create new ad or just edit the previous?
Hi Ben, great video as always. I’ve create a Facebook ad and I’m abit confused. The Facebook ad is telling I have made 16 conversions on a product this week but we haven’t sold any of that product on the website. Why is this?
Hmmm - it sounds like you might not have your Facebook Pixel set up correctly.
@@BenHeath Thank you, I think you’re right. I looked into the pixel and after running a diagnostic, it said PayPal was being tracked.
Big flaw into this method is new ad creatives don't get spend share at all. All the old ads which were performing on avg cost per purchase keeps eating budget of ads.
If anyone know how to shift ad spent on ads?? please reply
They will if they are engaging enough :)
Hi Ben, which one is a better way test creative? This one or a/b testing?
I prefer doing it this way :)
Do you add the new ads into the first adset? isn't it better to duplicate the adset, remove the old ads and add the new ones to not reset learning phase in the old adset?
Hi Fran, I'd add new ads into the existing ad set.
@@BenHeath thanks!
Thanks Ben. Quick question. If we continue to add new ADs (within the same campaign) with existing winner, wouldn't the existing winner continue to win as it has more data?
Most of the time yes - but not always. And that's what you are working towards. Those new ads that do get traction are usually real winners. Plus your existing ads will fatigue at some point.
@@BenHeath thanks for the aha moment. Fatigue = lower ctr, and higher frequency?
Wait so these creative ads are they real ads but your testing which ones perform better?
Yep :)
Great content! As advertisers said, it's not really complicated at all. On top of that, it's even simpler if you get help from a professional like WASK! Thanks to WASK, I can test, create, and design my ads through a single channel😍
hi ben, what's the reason behind leaving the "show existing reactions, comments and shares on new ads" box checked? wouldn't it carry the comments and likes from the original ad that you have duplicated, I think that this will affect our testing environment negatively if that's the case. thanks for the awesome videos btw...
Is there a general timeframe or amount of impressions you want to see before making a decision to pause creative?
The average would be around 7 days. But that can vary.
Hi Ben. I've watched roughly 16 thousand hours of your videos now (all amazing) and I've built a CBO campaign that is in 'learning' right now. I know this video is about testing ad creative which I understand, but I'm unsure at which point you should test/change things at the ad set level (and how you do this). Many thanks
Haha awesome. We will start a new test once the we've got the results for the old one. For example, if we have 4 ad sets running and after 10 days we can see two are doing better than the others, we will pause the two underperformers and create two news to test against the previous best performers.
Hey ben,
Can you please tell will Facebook spend $10/day the same way it will spend $5 in two days?
Just got to this one on the other video :)
@@BenHeath Can you please share the title of it😊
Will the adset re-enter learning phase when adding new ads to it?
f
@@technoarabs Is that a no?:D
@@me1ster292 no thats mean Following the comment and wait for Ben :)
Yes it will usually - but that's not a reason to not test new ads.
Aren't u risking to restart always the learning phase by adding new ads to a running campaign?
Why don't you just make a b test on campaign
Hello Ben, why not creative ads ?
Personal preference and I think that can add a layer of complexity that I like to avoid when it comes to reporting. But I'm not against it by any means.
@@BenHeath Thanks Ben :)
The one guy who disliked this video 🤡🤡🤡
Haha :)
you don't say how to even get to this page so it is not helpful