Breaking Down Pricing of a Web Design Project (What I Take Home)
ฝัง
- เผยแพร่เมื่อ 4 ก.ค. 2024
- ⚡Join my exclusive newsletter for web designers:
www.paytonclarksmith.com/news...
You will get weekly tips, resources, challenged and more! 🔥
◽️◽️◽️◽️◽️◽️
Join our private training platform for designers:
www.paitpro.com
In this video I break down the numbers of pricing a web design project. I also share what pricing and overhead looks like when hiring a team!
🔥Join My SEO Course For Web Designers🔥
www.paitacademy.com/seo-and-w...
Also, check out these videos:
🎥See What's Inside My SEO Course 🎥
• My *NEW* SEO Course - ...
🎥 How To Price Your Webflow Projects 🎥
• How I Price My Webflow...
CHAPTERS:
0:00 Intro
0:59 Pricing a Website Project
3:16 Pricing When Using a Team to Outsource
5:30 Pricing an SEO Campaign
⚠️⚠️⚠️ #WebDesignPricing #BreakingDownPricingofaWebDesignProjectWhatITakeHome
⚠️⚠️⚠️
Another great set of insights my friend!
Thank you!
This message is for those who are mentioning that the prices he has quoted are for big clients and not your local small businesses.
There's levels to this game. Pricing is determined by the cost of living at your target area (may that be city or country). For him, he is clearly working with US clients, where the cost of living is high and the price expectation is high too. But for other countries that may not be the case. For this issue, you can either target a different country or stick to your country/city but with a different strategy.
If you can't target a different area for whatever reason and you have to stick to your area calculate what's the cost of living in your region. You can check what other working sectors offer as pay to their employees (i.e construction, gardening, administrative jobs... etc) and take into account things like average rent, electricity, internet, phone etc... Once you have an exact amount, say 1000$, then you know that one month of your work has to at least make you 1000$ after tax.
As you're watching this video, you're probably trying to make a business, hence multiply that figure by 2. That's your target. Why? because you have to see it as if you were hiring people to do the job, hence the cost of living calculation we made previously. So now that you know the target price, you know that whatever you can negotiate at between the cost and target is a profit.
Now, the "levels to this game" part. You need to prove your potential client that you are high quality. You must have a portfolio (if you don't, start from the cost of living price plus a 10%, just so that you can gain some clients and show something). After that you must carry yourself as a proper business, not a mom's basement kid that's doing a side hustle. Dress well and have manners.
And simply multiply your target by 2. And don't be scared. Unconsciencely we as humans tend to relate quality with price. The higher the price the higher our brain believes the product is. Think of a couple of examples where the product is practically the same but the price difference is big. The reality is that even f the higher price product is not as good as the lower price, something in our brain will make us believe that the higher priced one is worth the extra... and that affects everything.
So don't look at the 8,000$ price he is saying as a "You should be charging this"... Think of it as you should be fully confident in the quality of your work that you are able to quote a price that is easily 4 times more than the cost of living at your country/city/area.
And the bigger you get, the higher it goes.... obviously don't get too greedy! But also focus on clients that believe in improving their digital presence, because they will spend good money on things that will elevate their game. They don't have to be big clients... they just need to appreciate that innovation/tech is the way to improving their own income.
NOTE: Avoid the type of clients that will look at your price and say that you're crazy without even considering the quality you bring to the table. You can spot them easily. As a hint, recently with this pandemic many small shop retailers have jumped to e-commerce or are willing to jump on the wagon, but for the cheapest price possible and thinking that with 2 cents they're going to become Amazon. Educate your clientele.
$8,000 is way too steep for a small business, regardless of where you are. That's a complete rip off. It's just 5 pages with no special features of any kind, and the whole thing is done in f***ing Webflow?! And you want 8 grand for this? That's highway robbery. A project like that wouldn't take more than a month to complete for a solo freelancer hard-coding in HTML, CSS, & JS, and that's if they dragged their ass all month on it.
No reason AT ALL for a "team" of designers and developers to be working on such a small project, and *_definitely_* no reason why this small potato should be charged $8,000. That's outrageous.
All that garbage you spilled is just hot air. You will *_NEVER_* convince some small business owner to blow 8 grand on a simple 5-page website. Such a website has virtually no potential to return on the investment; it's just a thumbtack in cyberspace for the business so folks can find them on Google. You'd have to demonstrate to the client how/why it's worth them spending that kind of dough and provide case studies where similar clients saw their sales triple or quadruple afterwards. Otherwise, any cost-minded business owner is going to see it as an unnecessary and impractical expense.
A project like this shouldn't cost the client anymore than $5,000 *_at most._* And that's for the whole shebang - design, development, deployment, SEO, etc. Just two clients like this a month for a freelancer means they pocket close to 10 grand (minus any hosting, domain, etc fees for the site).
I wouldn't dare ask a client to pay 8 thousand dollars for a website with no special features. Such a site should at least have some interactivity on the landing page like background vids, animated displays, etc.
Honestly, I'm a bit dubious about this guy's credentials, because he claims to be a web designer/dev but the website URL in the description promotes some SEO course he's selling. I'd be more interested to see his actual business website so we could see past projects for ourselves...
Exactly. This bloated concept of value has spammes YT with regurgitated mini WD freelance " gurus" sugarcoating the concept of a " ripoff" as " value" to SMBs.
Look , for big businesses multiple 6 figures, sure, charge em.
But as you noted above, SMBs are pissing money down the drain for above 5k for static business card site's.
That money is much better invested in marketing, Ads, sales etc
My limited $0.02c.
I can’t stop loving you man. You break down every piece of info and it’s well delivered.
Another amazing video, Payton! I love the way you break down pricing web design. I've been a solopreneur for 15 years, but looking at hiring a team to help facilitate things. Consistent income is still one of the hardest parts of being a web designer. Again, great video. Keep the videos coming!
Glad you found it helpful 👍🏻 keep up the good work!
Discovered your channel yesterday and grateful for your content - super valuable. Subbed off the bat, Thanks Payton
Happy to have you Joe!
Thanks for the video hope you’re doing well brotha!
Hi Payton, great video as always, but I have a question, in webflow plans, all of them charged monthly (or yearly) and not per site or project, what i don't understand is, are the clients will always have to pay monthly (or yearly) to have their web live? or is there a way to only pay once to webflow then we deliver to clients? your price seems just a 1 time payment from clients, what exactly you deliver to client (a live website on webflow or something else)? thank you
This a great video. I think the one thing holding me back from starting my agency is I'm not that confident in my design skills but I know how to building sites in Webflow. So I'm thinking if I could find designers and share the profits I would be able to get off ground with my business.
Love the videos! How did you go about finding your employees early on?
Invaluable information, this is exactly how good business model looks like. Trust your employees to do the job as that's why you employ them, micro management is horrible.
Does this breakdown include Copywriting, images/photos, etc. If not, how and what do you charge them?
How did you find a team to fulfill the SEO work? I can't seem to trust anyone in the space.
did you find anyone?
@@LemonLimes99 unfortunately not
@@waelesmair6250 hey friend, look up white label seo
Should find a company pretty easily.
If not let me know and I'll give you some direct names
I do technical SEO, been in the space for 10 years or so. If either of you want some help sorting through reputable SEO guys/teams, I know of a few (including myself but I’m not here to spam my services😂). If interested lmk here and I’ll leave my private fb.
Great video. But what if you don't have all of this as he beginner like myself? Can you please make a video on how a rookie web flow user can start A one man agency in the beginning.
Sounds like The Dream Job! :D
How do you find those "rare gems" willing to pay 8000$ for a 5-page Website and, on top of that, are totally fine with waiting 4 to 8 weeks for it?! :)
It gets much easier when you are an "established web design company" vs "The one guy team"?
Great content, those prices are really fair.
My biggest issue is still finding people willing to pay me that money (and not telling me I'm crazy pricing that way).
Just coming out of a 2 months design+dev project, got 1k the whole... it doesn't even motivate me to work properly to be honest.
I wrote this message as a comment before reading yours, but here is a copy of it so that it gets to your feed.
There's levels to this game. Pricing is determined by the cost of living at your target area (may that be city or country). For him, he is clearly working with US clients, where the cost of living is high and the price expectation is high too. But for other countries that may not be the case. For this issue, you can either target a different country or stick to your country/city but with a different strategy.
If you can't target a different area for whatever reason and you have to stick to your area calculate what's the cost of living in your region. You can check what other working sectors offer as pay to their employees (i.e construction, gardening, administrative jobs... etc) and take into account things like average rent, electricity, internet, phone etc... Once you have an exact amount, say 1000$, then you know that one month of your work has to at least make you 1000$ after tax.
As you're watching this video, you're probably trying to make a business, hence multiply that figure by 2. That's your target. Why? because you have to see it as if you were hiring people to do the job, hence the cost of living calculation we made previously. So now that you know the target price, you know that whatever you can negotiate at between the cost and target is a profit.
Now, the "levels to this game" part. You need to prove your potential client that you are high quality. You must have a portfolio (if you don't, start from the cost of living price plus a 10%, just so that you can gain some clients and show something). After that you must carry yourself as a proper business, not a mom's basement kid that's doing a side hustle. Dress well and have manners.
And simply multiply your target by 2. And don't be scared. Unconsciencely we as humans tend to relate quality with price. The higher the price the higher our brain believes the product is. Think of a couple of examples where the product is practically the same but the price difference is big. The reality is that even f the higher price product is not as good as the lower price, something in our brain will make us believe that the higher priced one is worth the extra... and that affects everything.
So don't look at the 8,000$ price he is saying as a "You should be charging this"... Think of it as you should be fully confident in the quality of your work that you are able to quote a price that is easily 4 times more than the cost of living at your country/city/area.
And the bigger you get, the higher it goes.... obviously don't get too greedy! But also focus on clients that believe in improving their digital presence, because they will spend good money on things that will elevate their game. They don't have to be big clients... they just need to appreciate that innovation/tech is the way to improving their own income.
NOTE: Avoid the type of clients that will look at your price and say that you're crazy without even considering the quality you bring to the table. You can spot them easily. As a hint, recently with this pandemic many small shop retailers have jumped to e-commerce or are willing to jump on the wagon, but for the cheapest price possible and thinking that with 2 cents they're going to become Amazon. Educate your clientele.
I live the content❤️
How about budget for marketing? Did you pull the marketing budget from your take-home?
Your videos are very helpful for me. Can you make a video on "How to find webflow clients?"
I think you can't find "webflow clients" specifically.
Just find clients and sell them on webflow.
Can I set up a 1 on 1 call?
I like your content. Have a great day
Thanks, you too!
Is there a way to do 1 or more calls for you to privately mentor me ?
Is your seo course only for designers that use webflow? I use elementor/WordPress so I'm wondering if the course is moreso teaching seo with webflow, not just seo in general.
If you see someone teaching technical run ... run fast. They area zombies rotten almost away just like the ideas they still keep alive. Seo is a scam, more then ever now.
How big is the team?
Hi Payton, thanks for the video. I was wondering if your SEO course is only for web designers who use Webflow. I primarily use DiVi but really want to learn and understand SEO. Can you clarify on this? Best to you, Lukas
It works for any platform! The only difference is the live walkthrough module uses Webflow but you can easily translate that to WP/Divi 👍🏻
@@PaytonClarkSmith Thank you a lot!
This is valid only for big clients not common client who has a small business and wants a website.
This is my lowest price point that I sell to local businesses every single month! You can charge less if you want but the breakdown is still the same. Don’t get too caught up on my exact numbers and focus more of the percentage breakdown.
Unless you live in a third world country, you will get many such clients by meeting clients offline in your area. Lucky them.
@@hotguy00tj not really, more a fiverr thinking :)
Pricing in the states seem to be so different from the UK...
Ice just started in the UK. First client. What’s your experience been like?
Are you using anyone specifically for SEO may I ask?
I have my own team!
im really enjoying the channel content. BUT I just cannot wrap my head around $8000 for a 5 page brochure type website. I didn't hear you mention any special functionality, I assume its a typical business site with HOME ABOUT SERVICE CONTACT ETC. Ijust cannot understand how just the design and implementation of that comes in around the $8k mark. I read the long detailed comment below and I get that he may be in demand and have really good clients. Perhaps its my own limiting beliefs, but I have some experience with common tools in the space but man, that seems like a lot, even for a well converting site
If you pay others to design and code the website, and pay someone to talk to clients.
What do you do?
And why would they need you?
Someone needs to bring in the NEW clients and close the deals, and someone needs to be the visionary of the Agencies future!
But what if you are a rookie developer? But yet, you can't afford to hire eighteen in the beginning?
I want to be your new web developer
Don't forget to give Uncle Sam a chunk of your money!
then you find your self competing with an indian or a pakistani guy who will do all the website + take you to the moon with 500$
Nice, recently I got an offer on upwork to create a pixel perfect wordpress theme/site from figma for a 7 page site for 100$😂😂😂😂. And client was from 1 word country