The Surprising Truth About Startups and Traditional Business You Need to Know

Host: Raj Kanabar (Process Automation Strategist and Industrial Podcaster) and Director of Radical TechArt | Radical TechMart and Radical Talks
Guest: Dt. Komal Patel (Co-Founder Nurasoi) & Chandan Maloo (Co-Founder Nurasoi)
Komal Patel, a leading dietician renowned for her personalized nutrition plans, often noticed her clients struggling to find genuinely “clean,” convenient snacks. While she firmly believed in the value of home-cooked meals, she recognized the practical challenge faced by her busy clients: quick, nutritious options were often overshadowed by sugary bars or snacks heavy with palm oil. Driven by her clients' needs, she founded NURAsoi to bridge this gap, creating healthier on-the-go options for those with hectic schedules.
Komal’s dedication to wellness, along with her carefully crafted recipes, nurtured her clients' health. But she aspired to make a broader impact, one that reached beyond her personal clientele. This vision took root when she partnered with Chandan Maloo, an entrepreneur with expertise in sustainable farming and import-export dynamics. Chandan encouraged her, saying, “Great job with your clients, Komal. But what about the masses?” Together, they realized they could combine their skills to create something accessible and impactful.
Their shared vision for NURAsoi became clear: to provide balanced, affordable nutrition to all, merging taste, health, and sustainability. Each recipe would honor natural ingredients while reducing environmental impact, making nutritious snacking accessible without sacrificing convenience. With NURAsoi, they aim to support busy lives with mindful, delicious snacks that celebrate both health and the planet.
These brands have gained traction by providing budget-friendly, healthy snack options, making them accessible to a broader audience. They initially focused on local markets in Gujarat and gradually expanded to other Indian states and international markets, including the UK and Canada.
This expansion strategy highlights their success in balancing nutrition, affordability, and taste, contributing to a growing demand for millet-based snacks globally.
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#Rajkanabar #industrial #podcaster #process #automation #strategist #radicaltechart #radicaltechmart #radicaltalks
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