Local SEO Agencies & their AI future

AI as a reporting super power: extracting meaningful insights from large data sets for clients.
Using ChatGPT to understand reviews: Discussion of a specific reporting around reviews that provides a template for creating better client reporting and expanding reporting tools.
Long-Term Impact on Staffing and Skills: Agencies do not foresee AI re placing human staff. Instead, AI is viewed as a tool that enhances staff capabilities. Concerns about AI causing dependency or de-skilling are noted, but the overall sentiment is optimistic.
Future of AI in Local SEO: AI is expected to lead to more efficient workflows and better quality content. Agencies anticipate a growing divide between those heavily reliant on AI and those favoring a balanced, human-centric approach. AI's role in data analysis and automating repetitive tasks is highlighted, enhancing both client service and internal processes.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Ep 166 from the vault ep 136 Near Memo 03