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The Slow Fragmentation of Search
The analysis underscored search fragmentation, with Siri, ChatGPT, and social media peeling away queries from Google. Informational searches dominate, while platforms like TikTok and Instagram gain traction among younger users. Local traffic from tools like Apple Maps reveals unmeasured impact, signaling a shift toward more diverse, integrated search ecosystems over the next 2 to 4 years.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
EP 184 Near Memo 03
มุมมอง: 35

วีดีโอ

Siri’s AI Search Evolution
มุมมอง 1921 ชั่วโมงที่ผ่านมา
Siri’s transformation with AI and knowledge graphs marks a major leap in user interaction. Enhanced capabilities include text input, contextual responses, and real-time actions like map queries. Apple’s integration of personalized data in areas like news, sports, and local searches aims to deliver efficient and reliable information, rivaling traditional search engines. The Near Memo is a weekly...
Google Business Profile Suspension Woes
มุมมอง 4721 ชั่วโมงที่ผ่านมา
The discussion highlights rising frustrations with Google Business Profiles, focusing on increasing suspension rates and difficult reinstatement processes. Businesses face bottlenecks with video verification and unclear policies. Legitimate operations often fall victim, showcasing systemic flaws in Google's automated support and limited pathways for resolution. The Near Memo is a weekly convers...
ChatGPT Search Growth and Future Projections
มุมมอง 4414 วันที่ผ่านมา
Mark noted a recent 10x rise in referrals from ChatGPT, suggesting growing adoption of OpenAI’s real-time web search capabilities. He indicated that this growth corresponds with ChatGPT’s recent integration of SearchGPT and its compatibility with Apple iOS, predicting further rises. While alternatives like perplexity show gradual increases, OpenAI maintains a stronghold, steadily reclaiming mar...
AI Overview and Google Search Trends
มุมมอง 5214 วันที่ผ่านมา
In a discussion on AI search trends, Mark Traphagen from SEO Clarity shared insights on Google’s search generative experience (SGE) and its limited functionality in delivering localized results. His analysis highlighted that SGE results in the U.S. tend to be highly informational (91%) and less transactional, especially for keywords related to products. According to Mark, Google’s AI-driven sea...
ChatGPT Redefining Search
มุมมอง 4721 วันที่ผ่านมา
The new SearchGPT feature might just redefine search by offering a conversational interface that maintains context across multiple queries. This functionality could make ChatGPT a compelling alternative to Google, especially in local search, where its ability to remember and refine previous queries sets it apart. ChatGPT’s clean interface and ability to deliver quick, relevant answers directly ...
Apple's Applied Intelligence Transformation: Siri's Leap to Intelligent Search
มุมมอง 2621 วันที่ผ่านมา
We take a look at the iOS 18.1 Siri Beta. Apple’s Siri is evolving into a powerful AI assistant, moving beyond simple voice commands to provide advanced, text-based search capabilities and an app-like experience. With new features allowing Siri to pull information directly from trusted sources, users can get sports scores, local recommendations, and entertainment options seamlessly without goin...
Google's Antitrust Battle: Legal and Political Shifts
มุมมอง 1321 วันที่ผ่านมา
As Google’s antitrust trial unfolds, recent shifts in U.S. leadership may change the tech giant’s outlook. With Trump’s election win, the likelihood of drastic regulatory action against Google, such as a breakup, appears to be reduced. The new administration’s stance on big tech could soften the Justice Department’s approach, shifting from aggressive oversight to a more business-friendly postur...
hatGPT's Growing User Base and Implications for Google
มุมมอง 98หลายเดือนก่อน
ChatGPT's is experiencing escalating popularity as a search tool, with survey data indicating that nearly half of respondents use it weekly. This rising trend hints at a shifting search landscape, though Google’s latest earnings suggest minimal immediate impact. Google’s has made strategic AI cost reductions and is investing heavily in expanding capabilities, reflecting its response to AI-drive...
Apple Siri Finally Gets Local Search
มุมมอง 74หลายเดือนก่อน
Mike showcases Apple’s upgraded Siri new features in iOS 18.1 that demonstrate a largely hidden but significant leap in local search capabilities. By allowing for text input and recognizing contextual cues, Siri can now provide tailored local results from any screen. Apple is taking a calculated approach to search and AI, suggesting it could take one of several directions. Long haul they appear...
AI in Local SEO: Challenges and Opportunities
มุมมอง 47หลายเดือนก่อน
We dive into how AI is reshaping local search. Key insights from Andrew Shotland’s analysis reveal that Google’s AI overviews appear inconsistently in local searches, mainly showing up for broader queries, while lower funnel searches rely on the local pack. New platforms like Perplexity, with licensing from Yelp, seem to offer promising results for complex local queries, potentially challenging...
Soloist.ai’s Purpose and Unique Features
มุมมอง 48หลายเดือนก่อน
Unlike other website builders, Soloist.ai focuses on simplicity, eliminating design paralysis by limiting customization options and streamlining the site creation process. The platform, while free, is tailored for solopreneurs and small businesses needing a fast, functional web presence. Raj discusses Mozilla’s support for the project and Soloist’s AI capabilities, enabling users to build singl...
Meet Raj Singh & Soloist.ai
มุมมอง 12หลายเดือนก่อน
Meet Raj Singh, the founder of Soloist.ai, an AI-powered website builder targeted at small businesses and freelancers. Raj shares his background as a successful serial entrepreneur and how he developed an interest in simplifying website creation for non-technical users.
Conversation with Raj Singh, the founder of Soloist.ai, an AI-powered website builder
มุมมอง 79หลายเดือนก่อน
00: 13 Introduction and Background 10:43 Soloist.ai’s Purpose and Unique Features 39:13 Future Directions and Local Marketing Challenges The conversation opens with Greg Sterling introducing Raj Singh, the founder of Soloist.ai, an AI-powered website builder targeted at small businesses and freelancers. Raj shares his background as a serial entrepreneur, highlighting his previous ventures, such...
BrightLocal Study: Which Directories Matter for Local?
มุมมอง 56หลายเดือนก่อน
A recent study by Bright Local revealed that while platforms like Yelp maintain a significant presence in Google search results, the majority of high-ranking directories are vertical-specific, varying by industry. Key directories such as ZocDoc for healthcare and TripAdvisor for hospitality were identified as essential for consumer engagement. The study emphasized the importance for businesses ...
SEMrush Acquires Search Engine Land & Third Door Media
มุมมอง 27หลายเดือนก่อน
SEMrush Acquires Search Engine Land & Third Door Media
Apple Expands Business Connect Beyond Brick-and-Mortar
มุมมอง 35หลายเดือนก่อน
Apple Expands Business Connect Beyond Brick-and-Mortar
Google Experiences Significant Decline in Customer Loyalty Rankings Over Past Two Years
มุมมอง 41หลายเดือนก่อน
Google Experiences Significant Decline in Customer Loyalty Rankings Over Past Two Years
Facebook Tests New Local Tab, Aggregating Content from Reels, Marketplace, and Events
มุมมอง 19หลายเดือนก่อน
Facebook Tests New Local Tab, Aggregating Content from Reels, Marketplace, and Events
Google Tests AI-organized Carousels in Local Search Results for Restaurants & Bars
มุมมอง 27หลายเดือนก่อน
Google Tests AI-organized Carousels in Local Search Results for Restaurants & Bars
FTC Targets AI Tool Rytr for Enabling Fake Review Generation
มุมมอง 23หลายเดือนก่อน
FTC Targets AI Tool Rytr for Enabling Fake Review Generation
Allure Aesthetics' Review Fraud Highlights Google's Inaction & Continuing Consumer Harm
มุมมอง 17หลายเดือนก่อน
Allure Aesthetics' Review Fraud Highlights Google's Inaction & Continuing Consumer Harm
Places Sites in US?Allure’s Review Fraud Scandal,FTC Targets AI Tool Rytr for Fake Review Generation
มุมมอง 14หลายเดือนก่อน
Places Sites in US?Allure’s Review Fraud Scandal,FTC Targets AI Tool Rytr for Fake Review Generation
When & What are we likely to see in the Yelp antitrust case against Google?
มุมมอง 262 หลายเดือนก่อน
When & What are we likely to see in the Yelp antitrust case against Google?
Google Updated Spam Guidelines: Helpful or FUD?
มุมมอง 482 หลายเดือนก่อน
Google Updated Spam Guidelines: Helpful or FUD?
How Individual Hotels Can Win in EU Search
มุมมอง 422 หลายเดือนก่อน
How Individual Hotels Can Win in EU Search
Digital Agencies Highlight Disconnect in Local Marketing Priorities
มุมมอง 402 หลายเดือนก่อน
Digital Agencies Highlight Disconnect in Local Marketing Priorities
Google’s Antitrust Travails: What’s at Stake in the Latest Legal Battle?
มุมมอง 82 หลายเดือนก่อน
Google’s Antitrust Travails: What’s at Stake in the Latest Legal Battle?
Google Testing Review Badge of Shame & More in UK for Review Abuses
มุมมอง 312 หลายเดือนก่อน
Google Testing Review Badge of Shame & More in UK for Review Abuses
Leveling the Playing Field: Remedies for Google’s Self-Preferencing Practices
มุมมอง 332 หลายเดือนก่อน
Leveling the Playing Field: Remedies for Google’s Self-Preferencing Practices

ความคิดเห็น

  • @jeffreymagner1295
    @jeffreymagner1295 9 วันที่ผ่านมา

    Time for a buzz cut Mike!! Embrace your hair loss.

    • @nearmediaco
      @nearmediaco วันที่ผ่านมา

      I have embraced it as as far as it goes... but no buzz cut yet

  • @johnadjepong5263
    @johnadjepong5263 17 วันที่ผ่านมา

    Im starting to believe that they someone in google is benefiting from their business. But how would anyone know.

    • @nearmediaco
      @nearmediaco 13 วันที่ผ่านมา

      I think it more likely that Google just doesn't care and sees this sort of fraud as just "a small % of cases" and thus convince themselves to ignore it but anything is possible

  • @johnadjepong5263
    @johnadjepong5263 17 วันที่ผ่านมา

    I know alot about them now, wouldnt know where to start. They are all over the U.K now.

  • @victoreze3067
    @victoreze3067 หลายเดือนก่อน

    Humanity need Men like this. God Bless your kindness.

  • @ktoday3219
    @ktoday3219 หลายเดือนก่อน

    It's nice to see you guys having fun. Thanks for sharing the POVs.

  • @ktoday3219
    @ktoday3219 2 หลายเดือนก่อน

    Some practical info for your worldwide audience : LSAs are only available in USA & Canada.

    • @nearmediaco
      @nearmediaco 2 หลายเดือนก่อน

      They are available in the UK, Ireland and much of the EU in certain verticals.

    • @ktoday3219
      @ktoday3219 2 หลายเดือนก่อน

      @@nearmediaco I checked out some more verticals, and can confirm. thanks

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    Nemo

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    Numbre?

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    I like that

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    I see advertisements I appreciate strength like an oak tree

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    No a planet

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    I started another pandora lol

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    I call a share as in a chain link fence

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    But then have etcetera but Java is only a type or slang for coffee I do appreciate the staff at Dunkin’s

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    I did invent Linux

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    I did c+ either before or after straight C

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    Apple I created in 87

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    Amazon technically is mine because I am jumanji too

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    Orion only has his sword

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    Europe has grandmothers admiration Did anyone notice I lost my bow?

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    Europe has grandmothers admiration

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    I had 3 breakers taken from real estate just today

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    Natasha M I thought I trusted with accounts

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    They make me giggle

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    I made new system

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    They did that with us cellular

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    I ate mustard gas found cure for hemlock trees Anne Marie Irwin Peterborough NH safe human crossed paths she was a teacher

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    I ate mustard gas found cure for hemlock trees

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    Birch tree

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    Oak tree

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    I started a stream about links with native Americans

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    Missing 5 of 64

  • @systemupdates5476
    @systemupdates5476 3 หลายเดือนก่อน

    Dr Broom is real

  • @kjvisual7
    @kjvisual7 3 หลายเดือนก่อน

    I am considering getting started in this area. Has this issue improved since you published this video?

    • @kjvisual7
      @kjvisual7 3 หลายเดือนก่อน

      Seems like there is a change. When setting up my Apple ID for Business Connect, Apple had a option to select Manage other Profiles (or something like that).

  • @ktoday3219
    @ktoday3219 3 หลายเดือนก่อน

    Hi NM team. I (based in Europe) did a similar search for hotels in SF on desktop, and found only 2 ads: one red squared pin for a hotel and a squared blue (!) ad, for 'Dylans' Tours'. Thanks for sharing your thoughts.

  • @ktoday3219
    @ktoday3219 3 หลายเดือนก่อน

    Enjoy the vacation. Interesting times indeed. 👍👍

  • @unmiss-com
    @unmiss-com 3 หลายเดือนก่อน

    Great analysis! Here is what I found intriguing: -Changes could affect how these browsers compete and handle search engines. -Watch for potential shifts in how search results are ranked and presented. -Stay informed to adapt your SEO strategies in response to these changes. Thanks for shedding light on these developments!

  • @ktoday3219
    @ktoday3219 4 หลายเดือนก่อน

    Great insights. Thanks for sharing.

    • @nearmediaco
      @nearmediaco 4 หลายเดือนก่อน

      We serve humankind

  • @ktoday3219
    @ktoday3219 5 หลายเดือนก่อน

    Super interesting thoughts. I'm catching up. Thanks

    • @nearmediaco
      @nearmediaco 4 หลายเดือนก่อน

      @@ktoday3219 gotta watch em all

  • @PolgarTree
    @PolgarTree 5 หลายเดือนก่อน

    Forget reporting it to Google because Google local ads are a premier "partner" Need to start a lawsuit for multiple reasons

    • @nearmediaco
      @nearmediaco 4 หลายเดือนก่อน

      @@PolgarTree Google has a ton of lawyers and federal protection under sec 230. It would take a brilliant lawyer to break through those defenses

  • @digitaldanny7752
    @digitaldanny7752 5 หลายเดือนก่อน

    You should’ve called Google and got your money back . Then get a new dryer . GOOGLE GUARANTEED IS AWESOME !

  • @Googleobsessed
    @Googleobsessed 5 หลายเดือนก่อน

    To date this is my favorite Near Media post. Thank you for all that you do!

    • @nearmediaco
      @nearmediaco 5 หลายเดือนก่อน

      Wow, thank you! We really appreciate the affirmative feedback.

  • @locksmith-tallahassee
    @locksmith-tallahassee 5 หลายเดือนก่อน

    A competitor of mine posted nearly 50 five star reviews on their LSA in under 9 hours.The disturbing part is that google says that they are "verified reviews".

    • @nearmediaco
      @nearmediaco 5 หลายเดือนก่อน

      Please reach out via email mblumenthal at nearmedia dot co and send me the LSA link

  • @AndySimpson1969
    @AndySimpson1969 6 หลายเดือนก่อน

    Great interview, good to see you all in one room...it was a pity it had to finish, you were all just getting started.

    • @nearmediaco
      @nearmediaco 6 หลายเดือนก่อน

      Thanks!!

  • @Nuggiesoftruth
    @Nuggiesoftruth 6 หลายเดือนก่อน

    What are the names of everyone that in this interview?

    • @nearmediaco
      @nearmediaco 6 หลายเดือนก่อน

      Mike Blumenthal, David Mihm, Greg Sterling & Rand Fishkin

  • @mileusna
    @mileusna 6 หลายเดือนก่อน

    Good insights. I have already read a lot about this leak but I think these are the most important findings, at least for now.

    • @nearmediaco
      @nearmediaco 6 หลายเดือนก่อน

      Thank you.

    • @Nuggiesoftruth
      @Nuggiesoftruth 6 หลายเดือนก่อน

      @@nearmediacoI’m not sure where to find the git? Any help if welcome

  • @jeffreymagner1295
    @jeffreymagner1295 6 หลายเดือนก่อน

    Add Andrew Shotland - and this group is like the Mt. Rushmore of Local SEO going back many years! I have heard that folks still use PR services and have success from it - but I never believed them really - now maybe this will be the rebirth of PR Web.

    • @nearmediaco
      @nearmediaco 6 หลายเดือนก่อน

      Mt Rushmore is a bit much, plus there is only room for 4. 🤪 The PR Web is worth a test! Let us know the outcome.

  • @VirtualTourPhotographer
    @VirtualTourPhotographer 6 หลายเดือนก่อน

    Interesting question around the issue of alternate chromium built browsers. There's few out there including one I use that stress their privacy and safety away from the prying eyes of Google. But what if that's not the case?

    • @nearmediaco
      @nearmediaco 6 หลายเดือนก่อน

      My sense is that it would be dependent on how careful the browser developer is. Google does very little out of the goodness of their hearts.

    • @Nuggiesoftruth
      @Nuggiesoftruth 6 หลายเดือนก่อน

      @@nearmediacowell it’s also if the other browsers using chromium are used.

  • @ktoday3219
    @ktoday3219 6 หลายเดือนก่อน

    You were asking how you're doing ? Well, great ! I'm a big fan of the team 👍👍👍👍