Hello Ben! I have a question, what campaign objective do you recommend for retargeting website visitors 15 days? Reach or Conversions?? In some videos you talked about REACH as a good one too? Thanks! :)
@@BenHeath Hey Ben! Great video! For a service charging £1500+ per ticket, would you use instant experience and just a sign up field on the landing page on the website, or would you just build a great landing page with contact option? Thanks :)
hello Mr. Ben Health im always watching your video. And i have a question what if the ‘‘LEAD‘‘ does not any color in the lead what will i do ? please help me thank you ..
Hi Ben, Im trying to sell my products. in Optimization for Ad Delivery (it suppose to be Conversion set-up lile you said).. But Facebook gave me a warning that if I choose Conversion instead of Landing Page, I will have Zero Conversion.. So I chose Landing Page.. So these 2 weeks, I only have website visitors and no purchase. Why facebook stops me to Chose Coversion even that is my goal?
Never Comment on TH-cam But i have to say your videos are top notch. Thanks man, im making a living off waching you and applying it. Keep it up, All the way from Spain! Id like to see a video on scalling strategies applied to diferent objectives. thanks bro!!
Statutory Warning: Watching this video is extremely beneficial to your business. Ben should stop putting out such stellar content for free! On a serious note - thank you so much, Ben.
I've been watching your videos for the past two days, and your videos are so much better and easier to understand than the $2,000 course I purchased last year on Facebook advertising.
Hey Ben! Thanks for all of your lessons. I highly reccomend everyone to get through this free material from you! Its such a huge doze of information, everything explained clearly. I have been following you for 1 week or so and went through aprox. 30% of your material so far. In the future, I am going to attend to your extended courses probably.
Hey Ben, thank you for this content. I have to confess I am still struggling to make my conversions campaigns perform better and this video was very helpfull... From Brazil here =] I never write comments in videos, but ur content is so good that I just couldn´t let it go
WoW. My first time of watching a TH-cam tutorial video till the end without skipping a part. I even took a note. So clarifying and on point. The most amazing part, is that every question I had in mind were answered. It was like you were walking through my mind. I subscribed already. I'll watch all videos 1 after the other... I believe I found the teacher I've always scouted for. May be one day I'll become a guru like my teacher "Ben Heath"... Smiles Lest I forget THANK YOU. Adeyemi From Nigeria.
Hello Ben. How are you this morning. I followed your tutorial step by step and indeed it was easy to set up a campaign & even my pixels. But the sad part is Facebook keep rejecting my Ad. Its frustrating. I have tried all I could; edited the picture, edited my Ad copy several times. What am I doing wrong. I'm just starting my small ecomm biz from home. I need this ad running. Thanks in anticipation. myecommbiz20@gmail.com
Hi Ben, I have been searching for this tutorial for almost a month, I am glad that I found your you tube channel. You're such a blessing to me. Believe it or not I am going to disturb you with questions, I look forward for your help.
Im doing my little part in your Facebook group replying to technical questions as I possibly can. While I do know most of what you said, I liek to know if what I am doing is validated haha thank you for sharing, Ben! :)
Hi Ben, you've been my true guru for Facebook ads. I've got a quick question. When we select conversion as an objective, we got the option to select website visitors and then putting Facebook pixel on a particular page.. this is what you've explained in this video. But, my business need more whatsapp messages, what should I do? Should I use conversions as objective? If yes, how can I specify event or install pixel on WhatsApp? What strategy should I use to get more Whatsapp messages? Please explain me regarding this I'm very much confused on this. Thanks alot dear Ben.
Hi, I have a question! I have a client who is running remarketing for 6 locations and in the process of running prospecting. Their budget is $20.6K each month. I'm stumped on how to structure the campaigns as they have 3 separate goals for each service! Service 1. Restaurants -> Click to Reserve Event (this is a lead) -> CPA goal Service 2. Private Events -> Click to Tripleseat Event (this is a lead) - > CPA goal Service 3: Shows/Concerts -> Purchase Event -> ROAS goal I was strategizing on having 1 prospecting campaign with 4 ad sets with the appropriate conversion event attached. See below my idea: Campaign: Prospecting - 1 ad set = restaurant audiences - 1 ad set = private event audiences (wedding, corporate, etc) - 1 ad set = shows (artists, etc) - 1 ad set = Lookalike (customer lists, purchasers, FB/IG engagers) However, since only one conversion event can be attached to one ad set, I'm super confused on what to do with the Looklike ad set! This is crucial because lookalikes perform pretty well. How would you do the structure because of this? Same with Remarketing! They want to track each service by conversion event.. Any of your recommendations / feedback would be great appreciated!!
Thank you Ben for such a great tutorial ^_^ I have a question, does my complete registration custom conversion event has to already have some data generated in order to advertise and bring more registrations? Does Facebook need this data to find more relevant audience for me or is it enough to indicate target audience myself? Also why did you skip dynamic ads? Wouldn't it help us to use different creative visuals? Thank you in advance for your answer
Hi Emma, no it does not. You can go for it from day one :) I don't usually use dynamic ads because you can easily end up with too many variables which makes it more difficult for Facebook to optimise your campaign.
Really want to appreciate Ben you've made it as a duty to always give out value. I just want to ask when targeting how many location should an Ad contain? Can you use like every location you think your targeted audience is or should you test first?
Hey Ben, your content is so much fun and easy to digest! can you suggest, if I'm going to run a Brand New campaign in a new brand as well without any existing customer list. Is conversion objective remains best to bring them to landing website? Or is it better we aim for the traffic for a few month running the AdSet until we got a perfect campaign structure in different AdSet and Ads?
Hey Ben, love your vids they’re very informative. I had a quick question. If I have only 90 PUR conversion in the last 40 days. Should I use PUR conversion or go up the funnel and use ATC? Thanks in advance and keep striving for greatness Ben!
Thanks fo much for your video! I don't currently have any purchases for my new venture. I've set target to conversion & purchase, but my ad is not spending. Everything is approved and active.
Hi Ben, First of all i am very thankful to you for this informative content. Buy i want to know that: 1. I want to learn Facebook campaigns but i have low budget. what minimum budget should i use to run a campaigns
Hey, Ben! Thank you for the amazing content you create, I have seen good results following the tutorials you create. I have a quick question. Is it ok to combine custom audience and lookalike audience when you are running conversion campaigns? Looking forward to hearing from you. Thank you in advance.
Great Video! Always a pleasure watching and learning. One quick question: For the Ad Set level, Can I choose conversions as "Messenger" instead of "Website"?
So what you're saying is for new campaigns run a traffic objective to get conversions and then once you get a good number of conversions run your conversion objective to scale and get consistent results.
Nope - I'm saying that you should run the conversions objective from day 1. Conversions delivers 74% more conversions than Traffic - that data is straight from Facebook. Hope that helps :)
Very useful video, as always, Ben! Thank you. Question. I'm using a quiz/assessment as a lead magnet to generate sign-ups to my email list. Should I create a standard event - i.e. complete registration - or create a custom event? The quiz taker can receive one of four confirmation/thank you emails depending on their test results.
Hello, I have a question that no one could answer till today : Do you have to complete the learning phase in order to get consistent sales? If you dont get the 50 sales in a week it means you'll keep getting inconsistent sales? And finally, can you do like One week of testing and then the week after go for the 50 sales or do you need to achieve it during the very first week of the adset? thank you !
Hey Ben, love your videos, thank you for your expertise! I would love your thoughts on, how should a startup without any website traffic set up their first campaign? Would it still be a conversion campaign to optimize purchase but how does that work with a website that has not had any activity or purchases? Any clarification on what does initiating optimization for purchases do if there has not been any purchases on your website? Thanks Ben!
Every conversion I am trying to choose, such as purchase, add to cart or view content gets a message saying 'Ad Set may get zero purchase or zero add to cart' etc. I've been running for a number of years so have a lot of data on my pixel so not sure why it's giving this message?
I have a $28 book. I am selling along with multiple up sells. Should I run an omnipresent campaign to create a warm audience and then advertise my direct offer to them? Or should I just include a warm audience in my ad set of the direct offer campaign?
Ben, thank you for great content as usual. I have one question though. Might be silly but what is the difference between remarketing and conversion. I mean I know the difference but when is better to choose the one and the other? If you could just briefly explain, it would help a lot. Thanks! :)
Thanks Pavel. They aren't separate things. Remarketing is simply advertising to people that have already interacted with your business in some way. You can run a conversion campaign to an existing audience. You can run a conversion campaign to a cold audience.
Hi Ben, I really like your Vids as they are super valuable & I have recently subed to your Channel. Can you kindly make a video primarily related to Shopify Dropshipping(Ecom) & how to test products fast with FB Ads & then finding winners for SCALING. That would be really helpful.
Hello Ben, I'm a beginner, just getting started with a Shopify store, and have been looking for good information on facebook Ads. Is the information in this video still relevant? Or would you suggest a newer video you have made?
Ben, I'm hoping you can help me with a question. I'm running my first campaign with my new BM. 1 campaign-3 ad sets-3 ads per ad set. Each 3 ads will have a different creative. Each Ad set will have a different target audience. Should I create the entire campaign before I publish it to Facebook? Or should I just publish 1 ad set and 1 ad, and then duplicate my additional ad sets and ads after the campaign has been approved? Thank you for your help!
Hi Ben! Great video again! I have a pre-optimized custom audience of ~42K users (matched in FB) that I know are currently highly likely to buy a specific product and I want to reach as many as possible, would you use Conversion or Reach strategy? Tried Conversion but I am only able to reach ~10% of the audience without Facebook starting to increase frequency a lot and conversions did not scale with that (frequency went above 8 where most purchases where seen at 2-3)? Cheers
Hi Ben, thank you for the fantastic content, very inspirational! Quick question - I created a Conversions campaign a couple of weeks ago, my problem is low landing page views compared to link clicks - 90% drop-off! :(( Any tips??
Lead Generation keeps people on Facebook or Instagram. They are shown a lead form in app instead of being directed to your website as they would be with conversions. Lead Generation tends to produce lower quality leads but a larger volume. I'd often recommend testing both.
Hello Ben! Great video, it helped me a lot! I have one question though. I am promoting a Shopify store. I have been running some traffic campaigns in order to warm the audience. They brought a lot of content views, but only 3 add to card actions. Therefore, the store hasn't reached purchases yet, and I was wondering what kind of conversion ads should I use. When choosing the conversion event, the only active option is content views. The purchase, add to card or add payment info options have yellow dots (it has been more than 2 weeks since Pixels registered these actions). What do you recommend me to do? Should I create a conversion ad for content view? Should I continue with the traffic ads? Thank you!
Hi Maria, if you follow his videos, he'd advise against it. 90% of his ads are conversion. I've been running some traffic ads myself, I'm seeing very low CPCs but 0 sales. I switched to conversion, it's doing better. I suggest you also test the conversion :) you can try ATC and VC (viewcontent) first if you don't have enough purchases yet.
Awesome video, one Question, Another one of your videos you recommended 2-3000 page likes first. So then after getting the likes would you run your conversion campaign straight away? I've seen others recommending warming up the audience first with views or traffic.
Hi Ben, I hope you're well. What would you suggest for a female clothing brand? New, no sales, just starting out. The audiences are over way over your suggestions, and I've used insights but can't narrow it down as all selections are very broad. I'm in the process of a Conversion Campaign using your methods. Any info would be fantastic!
Hi Ben, do you have a video where you set up ad conversions for a specific product? I am trying to set up an ad campaign and want to know how much I earned in sales from a specific ad.
Hi Ben, great video! I was wondering, we sell multiple educational product so we have multiple thank you pages that define a "lead". Now I'm wondering what conversion to choose for my campaigns. Do I use the lead for that specific ed-program, or do i choose the 'general' leads (lead is defined thru ALL the thank you pages, instead of a specific one)
Hey Ben, Thanks for great content as always. I have a small question regarding FB business manager currency. Is there any difference in ad performance, if we run the add in USA with some another currency instead of USD or vice versa.
You need 50 conversions per week to optimise fully. But a partially optimised conversions campaign with less volume than that will nearly always outperform other campaign types.
My business manager got restricted, how do I get it fixed was not an easy task for me,I later came down here were i saw so many recommendation,then I contact this company name shows as my TH-cam channel name, they fixed mine
Awesome video. I had two ads running and I was getting no results. In 3 days of running one had spent $0.96 and the other one $1.01. In 3 days! When I was going through them, the quality ranking was bottom 10% and engagement ranking was similar. Conversion ranking was no better!! How is this even possible? Could you do a video on this. And should I edit these ads or start afresh?
Hello Ben, I really appreciate this video. However, it seems that you didn't comment on the message appearing below Conversions field around minute 19:30 of the video. It looks like it's not possible to make a Conversions campaign (even if you already have a warm audience from an email list) if your website is new and it's not getting multiple sales a week yet (Facebook says that you can make such campaign, but it will be very inaccurate). I thought you somewhere mentioned that FB algorithm searches for all people that usually make online purchases, not only looking for similar people to the ones that already have bought on your website. It may take months until a new ecommerce gets several sales a week (like FB Pixel apparently requires...). How is a conversion (purchase event) campaign supposed to be launched then? Thanks
Hi Ben great video really helpful. I was wondering where that link was for Facebook audience insights. I have a coaching business around children and adults and would like to understand my consumer more apart from the generic of them having children.
Hello! Please help! 😔 I’m running conversion and catalogue ad campaigns. I have installed pixel for next events: view content, add to cart and purchases (“successful page” on website) due to instructions. Now i’ve got 7 purchases by stats of ad campaign but there wasn’t any orders/requests from website. Where i could be wrong?
My business manager got restricted, how do I get it fixed was not an easy task for me,I later came down here were i saw so many recommendation,then I contact this company name shows as my TH-cam channel name, they fixed mine
Can I use Facebook for conversation objective if I am running, add the first time? And I have another doubt is that I don't have any website and I wanted to do lead generation, based on your guidance I use conversation objective to get leads through messenger. In such case as I am using messenger as my landing page I don't want to add pixel right? Can I do it or can you suggest me something which is a right way?
hey Ben thanks so much for sharing tons of value, my question when you do the interest targeting would you do straight into interest for example, for selling watches $ 150 would you go interest: watch or more like the fashion industry like Zara, bershka, etc ?thank you for your answer
my goal is to have more app downloads which objective should i choose? traffic? app installs? coversion? or awareness? which one will be the most cost efficent? as i have not yet monetised my application it is under development stage also what should my campaign objective be if i want to increase my instagram followers to create a social proof of my application
@@BenHeath Thankyou. can i still go ahead with it without sdk? sdk is not possible for me anytime soon. also i am not able to find my existing ig reel on fb ads manger while creating ad
Hi Ben, great video as always. I have one question. Lets say I use the conversion objective towards a cold audience and then wants to retarget them (everyone who visited my website for example). Which objective should I use when retargeting them? I'm thinking Reach should be a good option since I can choose frequency for example. But is that right/wrong or is there a better way to go? Thanks!
Thanks a lot :) I would go with conversions when it comes to retargeting. Conversions also helps optimize for things like the best time of day to deliver ads and the best placement options - not just who to target within your audience.
Great content and easy to understand ! I do have one question tho, how does Facebook charge you when you run a conversion campaign? Does it count the number of people who have reached the specific goal ? Or is there any other way that facebook charges ?
Hey ben i had a question.Do we need to use interest targeting even if we are using custom audiences using pixels or should we just leave out the interest targeting option?
Thanks for watching guys! Let me know what you think in the comments :)
Hello Ben! I have a question, what campaign objective do you recommend for retargeting website visitors 15 days? Reach or Conversions?? In some videos you talked about REACH as a good one too? Thanks! :)
I'd go with conversions :)
@@BenHeath Hey Ben! Great video! For a service charging £1500+ per ticket, would you use instant experience and just a sign up field on the landing page on the website, or would you just build a great landing page with contact option? Thanks :)
hello Mr. Ben Health im always watching your video. And i have a question what if the ‘‘LEAD‘‘ does not any color in the lead what will i do ? please help me thank you ..
Hi Ben, Im trying to sell my products. in Optimization for Ad Delivery (it suppose to be Conversion set-up lile you said).. But Facebook gave me a warning that if I choose Conversion instead of Landing Page, I will have Zero Conversion.. So I chose Landing Page.. So these 2 weeks, I only have website visitors and no purchase. Why facebook stops me to Chose Coversion even that is my goal?
Never Comment on TH-cam But i have to say your videos are top notch. Thanks man, im making a living off waching you and applying it. Keep it up, All the way from Spain! Id like to see a video on scalling strategies applied to diferent objectives. thanks bro!!
Thanks for kind words - they are much appreciated! Good idea :)
Literally once of the best channels on YT for us digital marketers
Thanks for the kind words :)
Statutory Warning: Watching this video is extremely beneficial to your business. Ben should stop putting out such stellar content for free! On a serious note - thank you so much, Ben.
Haha - I appreciate that!
Is this still relevant today?? I mean the process because the knowledge is gold🔥
I've been watching your videos for the past two days, and your videos are so much better and easier to understand than the $2,000 course I purchased last year on Facebook advertising.
Glad you like them!
Hey Ben! Thanks for all of your lessons. I highly reccomend everyone to get through this free material from you! Its such a huge doze of information, everything explained clearly. I have been following you for 1 week or so and went through aprox. 30% of your material so far. In the future, I am going to attend to your extended courses probably.
Awesome, thank you!
Hey Ben, thank you for this content. I have to confess I am still struggling to make my conversions campaigns perform better and this video was very helpfull... From Brazil here =]
I never write comments in videos, but ur content is so good that I just couldn´t let it go
Awesome - glad to hear it and thanks for letting me know :)
WoW. My first time of watching a TH-cam tutorial video till the end without skipping a part. I even took a note. So clarifying and on point. The most amazing part, is that every question I had in mind were answered. It was like you were walking through my mind.
I subscribed already. I'll watch all videos 1 after the other... I believe I found the teacher I've always scouted for. May be one day I'll become a guru like my teacher "Ben Heath"... Smiles
Lest I forget THANK YOU.
Adeyemi From Nigeria.
I'm so glad!
Hello Ben. How are you this morning. I followed your tutorial step by step and indeed it was easy to set up a campaign & even my pixels. But the sad part is Facebook keep rejecting my Ad. Its frustrating. I have tried all I could; edited the picture, edited my Ad copy several times. What am I doing wrong. I'm just starting my small ecomm biz from home. I need this ad running.
Thanks in anticipation.
myecommbiz20@gmail.com
@@BenHeath I just watched another tutorial "4 Ad Format U Have To Copy" and it just solved the problem.
Thanks Ben... You are indeed a GURU
Hi Ben, I have been searching for this tutorial for almost a month, I am glad that I found your you tube channel. You're such a blessing to me. Believe it or not I am going to disturb you with questions, I look forward for your help.
Glad it was helpful!
I’m stuck on your page and learning a lot. Thank you for sharing all these valuable information
Happy to hear that!
Omg I LOVE your videos, I would be so lost if I hadn't found you!! Keep them coming, I appreciate you so much!
Thank you! Will do!
one of the best , straigh explained thought process video!
Glad it was helpful!
Im doing my little part in your Facebook group replying to technical questions as I possibly can.
While I do know most of what you said, I liek to know if what I am doing is validated haha thank you for sharing, Ben! :)
Love your videos, Ben! So easy to understand and so many helpful tips for new businesses.
Glad you like them!
Thank you, I’ve learnt so much just from this video!!
Glad it was helpful!
Hi Ben! Thank you for existing in this world!!!
Haha - thanks a lot :)
You are the best! I like how you explain it so simple and easy for beginners like me to understand. Thank you.
Happy to hear that!
Thank you Ben, I'm currently in the learning curve on this process.
Glad to help!
@@BenHeath Hi Coach. What if I don't have a website is this conversion applicable?
Such a brilliant playlist of videos. Thank you for sharing!
Glad you like them :)
Incredibly helpful and i love your teaching style! Thank you!
Glad it was helpful!
Packed full of value
I joined your Facebook group on Wednesday. Just subscribed to your TH-cam channel.
My Why ? In the starting phase of a business.
Glad to hear it :)
Hi Ben, you've been my true guru for Facebook ads. I've got a quick question. When we select conversion as an objective, we got the option to select website visitors and then putting Facebook pixel on a particular page.. this is what you've explained in this video. But, my business need more whatsapp messages, what should I do? Should I use conversions as objective? If yes, how can I specify event or install pixel on WhatsApp?
What strategy should I use to get more Whatsapp messages? Please explain me regarding this I'm very much confused on this. Thanks alot dear Ben.
Best I've seen on this topic.
Much appreciated
So glad I found you. Happy New Year!
Happy new year!!
Hi, I have a question! I have a client who is running remarketing for 6 locations and in the process of running prospecting. Their budget is $20.6K each month. I'm stumped on how to structure the campaigns as they have 3 separate goals for each service!
Service 1. Restaurants -> Click to Reserve Event (this is a lead) -> CPA goal
Service 2. Private Events -> Click to Tripleseat Event (this is a lead) - > CPA goal
Service 3: Shows/Concerts -> Purchase Event -> ROAS goal
I was strategizing on having 1 prospecting campaign with 4 ad sets with the appropriate conversion event attached. See below my idea:
Campaign: Prospecting
- 1 ad set = restaurant audiences
- 1 ad set = private event audiences (wedding, corporate, etc)
- 1 ad set = shows (artists, etc)
- 1 ad set = Lookalike (customer lists, purchasers, FB/IG engagers)
However, since only one conversion event can be attached to one ad set, I'm super confused on what to do with the Looklike ad set! This is crucial because lookalikes perform pretty well. How would you do the structure because of this?
Same with Remarketing! They want to track each service by conversion event..
Any of your recommendations / feedback would be great appreciated!!
This is so insane. I’m creating my first conversion campaign right now and your email pops up!!
Awesome - perfect timing.
Thank u so much for this enlightment. The Guru of easy undertandable, well explained, FB content.
Glad it was helpful!
Thank you soo much for this!
This video was quite helpful cant wait to give you my feedback
Glad to hear it :)
Thanks Ben, very helpful and really like the training.
Glad it was helpful!
your actually the goat man
Haha thanks a lot :)
Great video steps easy to understand
Glad it helped
Extremely insightful. Thank you
Glad it was helpful!
Thank you Ben for such a great tutorial ^_^ I have a question, does my complete registration custom conversion event has to already have some data generated in order to advertise and bring more registrations? Does Facebook need this data to find more relevant audience for me or is it enough to indicate target audience myself? Also why did you skip dynamic ads? Wouldn't it help us to use different creative visuals? Thank you in advance for your answer
Hi Emma, no it does not. You can go for it from day one :)
I don't usually use dynamic ads because you can easily end up with too many variables which makes it more difficult for Facebook to optimise your campaign.
Really want to appreciate Ben you've made it as a duty to always give out value.
I just want to ask when targeting how many location should an Ad contain?
Can you use like every location you think your targeted audience is or should you test first?
Use all locations 🙌
Great tutorial, thanks Ben!
Glad it was helpful!
Hey Ben, your content is so much fun and easy to digest! can you suggest, if I'm going to run a Brand New campaign in a new brand as well without any existing customer list. Is conversion objective remains best to bring them to landing website? Or is it better we aim for the traffic for a few month running the AdSet until we got a perfect campaign structure in different AdSet and Ads?
Hey Ben, love your content, thank you! I was wondering, what software do you use for these vids? Thanks and stay safe!
Thanks Kim. I use Monosnap :)
Very productive presentation. Thanks
You are welcome!
Really Helpful, Thank you so much. :)
You're welcome!
Hey Ben, love your vids they’re very informative. I had a quick question. If I have only 90 PUR conversion in the last 40 days. Should I use PUR conversion or go up the funnel and use ATC? Thanks in advance and keep striving for greatness Ben!
Thanks a lot :)
Definitely optimise for the purchase conversion event in your case. You have more than enough to do so.
THIS IS EPIC THANK YOU!!!
Great to hear :)
Thanks fo much for your video! I don't currently have any purchases for my new venture. I've set target to conversion & purchase, but my ad is not spending. Everything is approved and active.
You are welcome. Sounds like your audience might be too small or you've got a cost cap that's too low.
Great Video Ben - Could you upload a video explaining A/B Testing?
Great suggestion!
thanks for making this tutorial, i just wanted to ask i am running a page on which I am selling the products, how can u optimize it for conversions.
Hey Ben is this method outdated? If so is there an updated video to conversions like this video? Thanks… your channel is legit.
No we still use this approach :)
Hi Ben,
First of all i am very thankful to you for this informative content. Buy i want to know that:
1. I want to learn Facebook campaigns but i have low budget. what minimum budget should i use to run a campaigns
You are very welcome :)
I'd check out this video for minimum Facebook ad budgets: th-cam.com/video/fDvazaXXvfs/w-d-xo.html
Love your vids so helpful!
Glad you think so!
Hi Ben, thank you for posting. I find all your videos very helpful and valuable. Could you shed some light on app install campaigns?
Thanks Sam. I can indeed and I have created a video on them here: th-cam.com/video/SlWpZKYfbYE/w-d-xo.html
Hey, Ben! Thank you for the amazing content you create, I have seen good results following the tutorials you create. I have a quick question. Is it ok to combine custom audience and lookalike audience when you are running conversion campaigns? Looking forward to hearing from you. Thank you in advance.
Thank you very much :)
I wouldn't combine the two into one ad set. But you could have them in separate ad sets in the same campaign.
you have really great videos. thanks.
Glad you like them!
Great Video! Always a pleasure watching and learning. One quick question: For the Ad Set level, Can I choose conversions as "Messenger" instead of "Website"?
Yes you can :)
So what you're saying is for new campaigns run a traffic objective to get conversions and then once you get a good number of conversions run your conversion objective to scale and get consistent results.
Nope - I'm saying that you should run the conversions objective from day 1. Conversions delivers 74% more conversions than Traffic - that data is straight from Facebook. Hope that helps :)
Very useful video, as always, Ben! Thank you. Question. I'm using a quiz/assessment as a lead magnet to generate sign-ups to my email list. Should I create a standard event - i.e. complete registration - or create a custom event? The quiz taker can receive one of four confirmation/thank you emails depending on their test results.
Thanks a lot.
Either way should be fine :)
Hello, I have a question that no one could answer till today : Do you have to complete the learning phase in order to get consistent sales? If you dont get the 50 sales in a week it means you'll keep getting inconsistent sales? And finally, can you do like One week of testing and then the week after go for the 50 sales or do you need to achieve it during the very first week of the adset? thank you !
Hey Ben, love your videos, thank you for your expertise! I would love your thoughts on, how should a startup without any website traffic set up their first campaign? Would it still be a conversion campaign to optimize purchase but how does that work with a website that has not had any activity or purchases? Any clarification on what does initiating optimization for purchases do if there has not been any purchases on your website? Thanks Ben!
Hi Matt, I'd go straight for conversions and optimise for purchases :)
very useful thanks
Glad it was helpful :)
Great video!!
Thanks a lot Javier
Very Useful
Glad you think so!
Thanks Ben
great video
Glad you enjoyed it
Every conversion I am trying to choose, such as purchase, add to cart or view content gets a message saying 'Ad Set may get zero purchase or zero add to cart' etc. I've been running for a number of years so have a lot of data on my pixel so not sure why it's giving this message?
I wouldn't worry about those messages Rebecca, they are very often inaccurate.
Thanks.
This has helped out a great deal.
2021.
Glad to hear it :)
I have a $28 book. I am selling along with multiple up sells.
Should I run an omnipresent campaign to create a warm audience and then advertise my direct offer to them?
Or should I just include a warm audience in my ad set of the direct offer campaign?
Ben, thank you for great content as usual. I have one question though. Might be silly but what is the difference between remarketing and conversion. I mean I know the difference but when is better to choose the one and the other? If you could just briefly explain, it would help a lot. Thanks! :)
Thanks Pavel. They aren't separate things. Remarketing is simply advertising to people that have already interacted with your business in some way. You can run a conversion campaign to an existing audience. You can run a conversion campaign to a cold audience.
Hi Ben, I really like your Vids as they are super valuable & I have recently subed to your Channel. Can you kindly make a video primarily related to Shopify Dropshipping(Ecom) & how to test products fast with FB Ads & then finding winners for SCALING. That would be really helpful.
Great suggestion!
Thank you Ben !
My pleasure!
nice content
Thanks a lot
Hello Ben, I'm a beginner, just getting started with a Shopify store, and have been looking for good information on facebook Ads. Is the information in this video still relevant? Or would you suggest a newer video you have made?
Ben, I'm hoping you can help me with a question. I'm running my first campaign with my new BM. 1 campaign-3 ad sets-3 ads per ad set. Each 3 ads will have a different creative. Each Ad set will have a different target audience. Should I create the entire campaign before I publish it to Facebook? Or should I just publish 1 ad set and 1 ad, and then duplicate my additional ad sets and ads after the campaign has been approved? Thank you for your help!
Hi Ben! Great video again! I have a pre-optimized custom audience of ~42K users (matched in FB) that I know are currently highly likely to buy a specific product and I want to reach as many as possible, would you use Conversion or Reach strategy? Tried Conversion but I am only able to reach ~10% of the audience without Facebook starting to increase frequency a lot and conversions did not scale with that (frequency went above 8 where most purchases where seen at 2-3)? Cheers
Hi Ben, thank you for the fantastic content, very inspirational! Quick question - I created a Conversions campaign a couple of weeks ago, my problem is low landing page views compared to link clicks - 90% drop-off! :(( Any tips??
How about Leds generation ? What's the difference between leads generation and conversion objective ?
Lead Generation keeps people on Facebook or Instagram. They are shown a lead form in app instead of being directed to your website as they would be with conversions. Lead Generation tends to produce lower quality leads but a larger volume. I'd often recommend testing both.
Hello Ben! Great video, it helped me a lot! I have one question though. I am promoting a Shopify store. I have been running some traffic campaigns in order to warm the audience. They brought a lot of content views, but only 3 add to card actions. Therefore, the store hasn't reached purchases yet, and I was wondering what kind of conversion ads should I use. When choosing the conversion event, the only active option is content views. The purchase, add to card or add payment info options have yellow dots (it has been more than 2 weeks since Pixels registered these actions). What do you recommend me to do? Should I create a conversion ad for content view? Should I continue with the traffic ads? Thank you!
Hi Maria, if you follow his videos, he'd advise against it. 90% of his ads are conversion. I've been running some traffic ads myself, I'm seeing very low CPCs but 0 sales. I switched to conversion, it's doing better. I suggest you also test the conversion :) you can try ATC and VC (viewcontent) first if you don't have enough purchases yet.
Awesome video, one Question, Another one of your videos you recommended 2-3000 page likes first. So then after getting the likes would you run your conversion campaign straight away? I've seen others recommending warming up the audience first with views or traffic.
Great question - I would run a conversion campaign straightaway - as soon as you have warmed up the Page with the likes campaign :)
@@BenHeath Thanks Ben
Hi Ben,
I hope you're well.
What would you suggest for a female clothing brand? New, no sales, just starting out.
The audiences are over way over your suggestions, and I've used insights but can't narrow it down as all selections are very broad. I'm in the process of a Conversion Campaign using your methods.
Any info would be fantastic!
Hi Kelly, I think you'll find this video very helpful: th-cam.com/video/aoUZY9KWBos/w-d-xo.html
Hi Ben, do you have a video where you set up ad conversions for a specific product? I am trying to set up an ad campaign and want to know how much I earned in sales from a specific ad.
Thank you
Hi Ben, great video! I was wondering, we sell multiple educational product so we have multiple thank you pages that define a "lead". Now I'm wondering what conversion to choose for my campaigns. Do I use the lead for that specific ed-program, or do i choose the 'general' leads (lead is defined thru ALL the thank you pages, instead of a specific one)
Very informative
Glad you think so!
Hey Ben, Thanks for great content as always. I have a small question regarding FB business manager currency. Is there any difference in ad performance, if we run the add in USA with some another currency instead of USD or vice versa.
Thanks a lot.
Nope :)
Hi Ben, how about those pixel training stuff...people said need to have 50 conversions weekly before it gets optimize..
You need 50 conversions per week to optimise fully. But a partially optimised conversions campaign with less volume than that will nearly always outperform other campaign types.
My business manager got restricted, how do I get it fixed was not an easy task for me,I later came down here were i saw so many recommendation,then I contact this company name shows as my TH-cam channel name, they fixed mine
Awesome video. I had two ads running and I was getting no results. In 3 days of running one had spent $0.96 and the other one $1.01. In 3 days! When I was going through them, the quality ranking was bottom 10% and engagement ranking was similar. Conversion ranking was no better!! How is this even possible? Could you do a video on this. And should I edit these ads or start afresh?
Thanks a lot. That sounds like your campaigns weren't set up properly - perhaps your targeting options were too restrictive.
Ben you look like Tom Ellis
Thanks for this video... But I need HELP!!!
Hello Ben, I really appreciate this video. However, it seems that you didn't comment on the message appearing below Conversions field around minute 19:30 of the video. It looks like it's not possible to make a Conversions campaign (even if you already have a warm audience from an email list) if your website is new and it's not getting multiple sales a week yet (Facebook says that you can make such campaign, but it will be very inaccurate). I thought you somewhere mentioned that FB algorithm searches for all people that usually make online purchases, not only looking for similar people to the ones that already have bought on your website.
It may take months until a new ecommerce gets several sales a week (like FB Pixel apparently requires...). How is a conversion (purchase event) campaign supposed to be launched then?
Thanks
Great tutorial! One question: can I set how much I want to spend per conversation?
You would do that with a cost cap.
Thanks a lot.
Hi Ben great video really helpful. I was wondering where that link was for Facebook audience insights. I have a coaching business around children and adults and would like to understand my consumer more apart from the generic of them having children.
Thanks a lot. Here you go: th-cam.com/video/NzSkAZHxWcs/w-d-xo.html
Did facebook just get rid of the conversion leads objective? I don't see it when setting up my campaign but could swear it was there two weeks ago?
Hello! Please help! 😔 I’m running conversion and catalogue ad campaigns. I have installed pixel for next events: view content, add to cart and purchases (“successful page” on website) due to instructions.
Now i’ve got 7 purchases by stats of ad campaign but there wasn’t any orders/requests from website. Where i could be wrong?
My business manager got restricted, how do I get it fixed was not an easy task for me,I later came down here were i saw so many recommendation,then I contact this company name shows as my TH-cam channel name, they fixed mine
I believe he can help you too
Can I use Facebook for conversation objective if I am running, add the first time?
And I have another doubt is that I don't have any website and I wanted to do lead generation, based on your guidance I use conversation objective to get leads through messenger. In such case as I am using messenger as my landing page I don't want to add pixel right?
Can I do it or can you suggest me something which is a right way?
hey Ben thanks so much for sharing tons of value, my question when you do the interest targeting would you do straight into interest for example, for selling watches $ 150 would you go interest: watch or more like the fashion industry like Zara, bershka, etc ?thank you for your answer
Hi Richard, thanks a lot.
No need to overthink it - test the obvious first :)
my goal is to have more app downloads which objective should i choose? traffic? app installs? coversion? or awareness? which one will be the most cost efficent? as i have not yet monetised my application it is under development stage
also what should my campaign objective be if i want to increase my instagram followers to create a social proof of my application
I'd go with app installs :)
@@BenHeath Thankyou. can i still go ahead with it without sdk? sdk is not possible for me anytime soon. also i am not able to find my existing ig reel on fb ads manger while creating ad
Hi Ben, great video as always.
I have one question.
Lets say I use the conversion objective towards a cold audience and then wants to retarget them (everyone who visited my website for example). Which objective should I use when retargeting them? I'm thinking Reach should be a good option since I can choose frequency for example. But is that right/wrong or is there a better way to go?
Thanks!
Thanks a lot :)
I would go with conversions when it comes to retargeting. Conversions also helps optimize for things like the best time of day to deliver ads and the best placement options - not just who to target within your audience.
Ben Heath great thanks for the answer!
Great content and easy to understand ! I do have one question tho, how does Facebook charge you when you run a conversion campaign?
Does it count the number of people who have reached the specific goal ? Or is there any other way that facebook charges ?
Hi George, Facebook's default is to still charge you on an impression basis - as with other campaign types.
@@BenHeath Cheers for the reply . So that means if the user doesn't finish the the process you still get charged,right?
Great video. Can you use the conversion objective on a new pixel that has collected no data?
You sure can :)
Any idea why it would grey out my pixel when I select website, and not allow me to change the conversion events?
Hey ben i had a question.Do we need to use interest targeting even if we are using custom audiences using pixels or should we just leave out the interest targeting option?