I Found A BETTER Way To Advertise On Facebook
ฝัง
- เผยแพร่เมื่อ 27 ก.พ. 2023
- Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el...
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you...
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk/?el=YTLong-b... a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.
-----------
#facebookads #metaads
RESOURCES MENTIONED IN VIDEO:
The BEST Facebook Ads Tutorial for Beginners
• The BEST Facebook Ads ...
The ULTIMATE Facebook Custom Audience Tutorial
• The ULTIMATE Facebook ...
**************************
FREE WEBINAR:
You can watch my free webinar called "3 Killer Facebook Ad Strategies To Double (or More!) Your Revenue" here: event.webinarjam.com/register...
**************************
FACEBOOK ADS INSIDERS:
Learn exactly how to create, optimize and scale Facebook Ad campaigns that deliver outstanding results:
heathmedia.co.uk/facebook-ads... - แนวปฏิบัติและการใช้ชีวิต
Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-betterwayfbads0223-ment
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-betterwayfbads0223-fbdfy
Basically it's brand development. It's true in social media, people seek authenticity and trust
This was a fantastic video. Running ads for years and millions of spent, yet this is the first time I have seen a great detailed breakdown and strategy. Thanks Ben!
Thanks for the great feedback :)
@@BenHeathمن ط
I am speechless. This is a very informative video. Thank you so much Ben. I just found your channel today and I subscribed!
Love this! Pure genius brotha! Definitely going to use. Appreciate you!
Was watching this and realised you make a very good point, there simply isn't anyone else I would even consider calling for Facebook ads advice, I took a call with one of your guys about 6 months ago and my ads have grown MASSIVELY since then, thanks Ben
Awesome, glad to hear it :)
A really brilliant summary of an area I have used (with some success) in the past. thank you for taking the time to put this together so effectively.
Thank you very much :)
Thanks for watching guys! Let me know what you think in the comments :)
can you make a video where you show how to do it, with a cold audience.
Great content , I’ll implement this and let you know Ben ❤
My question is from these awarness campaigns over time do you start getting purchases from the list of warm audiences?
or is there another conversion campaign you have to make in order to get them to close
Hi Ben, I just discovered your channel. This is really good. I found out about that method by listening to Brendan Kane, but I like how you vulgarize it and make it practical. It shows that not only you are a great marketer but you are also a very good coach. To anyone who wonders if Ben is a good match or investment for your company, as a brand strategist and based only on this video, I can guarantee you that you won't be disappointed. Looking forward to watching more. Thx again
Hey Ben I was wondering if there is any metric that you can use to calculate how successful your campaign is? I worked on the creative for my campaign for a long time and i want to know if it is paying off?
This is great! Sometimes I feel like I still have to post organically every day and I struggle in that area. This strategy is very helpful and takes away the stress of trying to come up with daily posts every week.
It sure does :)
Happy to have helped
This was a unbelievable video! What a great peace of content. 🤯
WOW, that facebook strategy is BOOM!
Amazing video. We’ll done. Thank you . This will help a lot for my business
You are a genius, amazing video. Keep posting.. You are worth more than a University!
Incredibly excited to test this! We were having success straight up selling our $1000 arcade machines, but I think this will grease the skids a lot more. Plus we have tons of demo videos of us and customers jamming out on games. Great video Ben thank you!
Awesome :) Best of luck with it
@@BenHeath already got two conversions for a $700 product
@@seanmysel5823 hi! how has it worked so far?
@seanmysel5823 have you been running this campaign since your last post? Would love to hear an update 🙂👌 Did you get more conversions on your CTAs within your omnipresent campaign?
A good lecture that will benefit all who have followed this excellent explanation.
your content is gold! Thanks my man!
Exactly what I was searching for. Thank you so much!
damn. Im just starting as a junior performance marketer, and after watching this i already feel how getting further in the journey can be a lot of fun with experimentation. thank you
It sure can :)
Great content Ben! I found your strategy wonderful, gone through a few comments and answers below, you're doing great.
Thank you very much :)
WOW! Thank you❤
Brilliant Ben. I'm going to give this a go for our wedding photography business. I've wasted money previously with so-called big agencies with big ideas that have delivered absolutely zilch and taken our hard-earned money. Thank you for the clear and concise delivery of your video tutorials, they are the best out there with regard to FB ads. My wife and I would love to work with you and you're agency, but we simply aren't big enough as a company yet. But maybe in the future...
Thank you very much and best of luck with everything :)
I'm a professional digital marketer. How can I help you.
i'm a wedding photographer in Brazil. Can you share if this strategy worked for you?
Hello, I hope things are okay. I am a wedding photographer too! How does this strategy dimension benefit?
Wedding photographer here….ready to start building my warm audience up! I have ALOT of content and I now have a strategy thanks Ben!
You got this!
Really clever explanation and no unnecessary verbiage! Respect! + subscription
By far one of the best videos explaining the new meta ads manager. I understand it so much more now! Thank you!
Glad to hear this has been helpful
This is Gold Ben! Thanks ❤
Glad you enjoyed it :)
Nice job. Been running ads for ages and hadn't thought of that approach. Thought you were gonna just run with the Belt Method, but this as really great. thx.
Thanks a lot :)
You’re amazing!!! Very helpful video. Thank you Ben.
Thank you very much :)
great video! I have learnt a lot from your tutorials, hope you can continue producing amazing stuff!!
That's the plan! Thanks a lot :)
Wow, thank you so much! It makes so much sense. Trying this. You got a new subscriber ❤
Hey! How have you been getting on with your omni present campaign?😊
Great video. This awareness strategy seems so simple and obvious, but I never thought about it!
Glad it was helpful :)
and that's great content, you are literally a legend, keep up the great work
Thanks a lot :)
Hi Ben. I have been following your videos about Facebook advertising. They are super helpful so thank you.
On Instagram
Glad you like them :)
Thank you for sharing
Thanks for watching :)
You've got my subscription this is GOLD! I love running ads and never thought to do this. I have content in all the areas stated I will do this technique and come back at a later date for the results ty ty ty
Thanks a lot :)
Bets of luck with it
how its performing?
@@ivandelahuerta really well I received amazing reach and was able to
Convert bc they are now a warm
Audience
@@SocialwithRockihey! Great job on the conversions early on in the lifetime of the campaign. I assume you progressed further and generated more sales conversions with your omnipresent campaign?
@@seanybyne1982 hey there read above it was great for retargetting
Amazing information and thank you for detailing the process. You used "Value Add" + "Demonstration" on this TH-cam. 🙂
One question - if in real estate at least in the US, there is a challenge to reduce the custom audience level down to 50K to 100K as minimum radius is 15 miles (my audience size is over 1 million). Recommendation on how to customize audience with real estate?
AMAZING! I was so overwhelmed yesterday trying to figure out how to set Meta ads up, and I followed along step-by-step, and I am confident I can do this. I look forward to watching more of your videos, awesome job Ben!
Happy to help :)
Hey! How's your progress coming along with this strategy? Made any conversions?
Honestly Ben provides some of the best Facebook Marketing advice on youtube.
Thank you very much :)
thanks ben, proper gold value as always!
Thanks a lot :)
Amazing Ben!
I'm for sure going to try the Omnipresent way.
For a small eCom not having a warm audience of 50k-100k, would you suggest running a "Sales" campaign targeting MF / BF?
Definitely a great way to build authority and positioning for your brand Ben. Great job ❤
It really is :)
Wow!!
thanks ben, much appreciated!
Thanks for watching!
thank you so much for this video, i will definetly try it out 😄
You're welcome 😊
Hello Ben great video. Let's say you run ads for cold audiences, and when you reach a good amount of warm audiences to re-target them do you recommend to create a new omnipresent campaign and leave the current one running? or just change settings from the initial campaign?
I would keep the first one generating new potential users and set up what he did we different creatives
Awesome!
THIS IS GOLD.
Thanks :)
This's brilliant Ben!
Thank you very much :)
I wish you had chapters on this! Otherwise I love it. Thanks for sharing
This guy is GOT 🔥
They are super helpful so thank you.
love it - great content!
I found this video really helpful. Thank you 🙌🏾
Happy to help :)
ok, thanks for all the awesome content.
Thanks for watching :)
Loved this video. I have a question though. For the value, demonstration and testimonial ad, what would be the call To action? Follow? Learn more ?
Very informative. Thanks.
Happy to help :)
Great video! I will be looking to implement this for my business this week
Best of luck!
most useful video watched so far on the topic!
Happy to hear that :)
Thank you for this.
My pleasure!
Sounds really good brother. Going to try it out for sure
Best of luck :)
This is helpful. Thanks for sharing this information with us. I have a question 🙋♂️
I do run Ad for a digital product I’m promoting as an affiliate, but I’m not getting any sales. But I guess I’m having issue with the target audience..any tip for a valid target audience for digital product to increase sales? Thanks 😊
Thank you very much 😊
You're welcome 😊
I like your content and how you deliver thanks for sharing
I appreciate that!
Hi, Ben. Great content! Would you recommend creating warm audiences that interacts with our omnipresent ad content and launch a retarget campaign to increase our sales? Btw I'm in hearing aid business and I love your videos. Thanks a lot.
Great video Ben, very similar to the belt method by Curt Maly! Quality instruction and tips here for any new business or even an established business to bring in more customers over time.
Glad it was helpful :)
May i ask for the video title?
It's very informative video
Thanks :)
you are doing great job man
Thanks a lot :)
Ben, thank you so much for this information. We are looking forward to seeing great results. But, please help us our with this: Should we or should we not include a CTA we the other three types of video? (value, demo and testimonials). Hope to hear from you soon.
Thanks a lot. I usually would not
Hi Ben. Cheers for sharing this awesome awesome ad strategy. Quick question…what metrics would you track to monitor the effectiveness & growth of this campaign??
much thanks! great Tips!! :D
Happy to help :)
I had to watch this again because I basically asleep the first time 😅 But this is a really good video! Thank you
Thanks :)
Great video Ben.
Thanks!
Hi Ben great video! , I run a service based job and I was wondering if going hyperlocal down to a post code of 13000 people roughly would be too small?
The refresh part 😂
Love it!
Thanks :)
Great video thank you! 😀
You are very welcome :)
Hi. Thanks for your content. What ad formats are available on social networks, and what size creatives are needed for them?
Love your videos ♥️
Thank you very much :)
love this strategy
Thanks a lot :)
Thanks so much
You're welcome :)
Your subliminal videos and noises/message throughout your video are so hilarious! Not sure if you edit these yourself, but whoever it is, great, hilarious editing.
Thanks a lot :)
Hi Ben, your videos are very informative. And I have learned that you mentioned in this video that selling products that is expensive may need to apply a different ads strategies. I am selling properties houses, can you advise what are the right ads startegies?
I think he said that if you sell something inexpensive, then this is not for you.
This is gold!
Though, I have a question or two.
1. I didn't test yet, but I'm pretty sure my warm audience is too small and fragmanted over different markets/countries languages. So, a mix of warm and cold is the audience. Usually I make our campaigns in 4 languages and Meta has its quirks to what image types and languages work together... Would it work to make this type of campaign in Multiple language mode?
2. Or is it best to make 48 ads in 4 campaigns - which also makes the warm audience even smaller.
3. Our products are not expensive, but I would like to grow awareness on our brand - is it reason enough to make this type of campaign?
best marketing content on the internet
Thank you very much :)
Amazing content!
Thanks a lot :)
Brilliant.
Thanks :)
Hi Ben, appreciate all the content I've been binge watching your videos! Would you recommend running some sort of test campaign with multiple ad sets targeting different groups. Ex: targeting business owners, business admin pages, and business decisions makers - then see which of the 3 performs best and target that specific group?.
Thanks a lot :)
Yes that’s exactly the sort of testing we do.
Thank you Ben very informative. In your experience for condominium sales professionals, what strategy do you recommend?
Great content!
Thanks a lot
I’m going to try it. Gathering content will take time.
That is true, but if you execute well it's worth it.
Thanks for sharing! I'm a photographer. Should I combine all genres in one ad set or have separate sets for each genre? high school seniors, pets and families.
Great video! I just finished building it but my warm audiences are 25,000 max. Could I still make a try to use them or go with the cold audience? Thank you
Hi Ben, I really love your videos. They’re straight to point and easy to understand.
Question: if I’m using custom audiences for this method, is it the same as retargeting campaign? Can I create a retargeting campaign using this same method?
But it seems like this method is only good for warm audiences that have never purchased from you. Is this a way of nurturing your warm audience? Should we exclude custom audiences that have purchased from us already?
I was wondering the same... Should we exclude custom audiences that have purchased from us already?
Hi Ben I saw this Omnipresent last year, May i ask, how are you sure that an audience is only seeing 2 of your ad content every day? I am guessing they could also seeing the other ads from the other clone adsets. Can you explain a little? Thanks so much Ben for these videos.
Great video as usual! Could I do this for a podcast where instead of having the different content types I just have all ads showing clips of the podcasts with the CTA to watch the podcast on TH-cam or Spotify?
Thanks :)
And yes you can.
This is incredibly helpful! Thank you!! Do you think this could be implemented for a financial institution? If so, any recommendations on tweaking the categories?
Very very good video 💪
Thank you very much
Hi Ben! Been watching your videos for a week now and you are a true legend!
We have a small apparel business targeting gone product range only. Can we Implement this campaign separately alongside with your DTO offer campaign?
Thanks a lot :)
It really depends on your AOV. If it’s high enough then yes
@Ben Heath -Excellent presentation and delivery! I am impressed with the quality of your content. I am curious how this advertising strategy could be adapted for lawn care services. Would you recommend creating separate campaigns? And, how can we prevent the issue of overlapping ads when they are present in different campaigns? Thank you for sharing your work!
Message officialcentethic he'll help you.
ON Instagram
Thanks :)
Yes you can use this in that industry. I wouldn't worry about overlapping audiences. That's kind of the point and an Omnipresent Content campaign would only help your conversion campaigns that are more short term focused (if that's what you are running alongside)
With your call to action ads, do you include button links to your shop (etc)
actually with all of the awareness ads, do you include linking (buttons) to your website, or should links be left out of awareness ads entirely?
wow