Why phone makers leak their own phones
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- เผยแพร่เมื่อ 19 ก.ย. 2019
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[[[ ABOUT THIS VIDEO ]]]:
With phones like the Google Pixel 4 leaking all over the place, I've noticed a pattern. Some companies have started proactively leaking and teasing their own phones. How did we get here? - The Story Behind - Episode 57
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[[[ ATTRIBUTIONS ]]]:
Thumbnail Pixel 4 render by Jonas Daehnert:
/ phonedesigner
Music by Edemski:
/ edemski
/ edemskimusic - ยานยนต์และพาหนะ
1:31 Apple has had 12 people arrested for leaks, it says in a "leaked" memo..😂🤣
😂😂😂😂
FINALLY! An honest video title. These leaks are are a type of hype.
Most of them ... true but some are really accidental and might harm the company that got leaked, like in the cpu market
Exactly, it’s just marketing
Creative controversy, that's what it is!
It's a kind of publicity too without spending any money..
They leak so that people are prepared for the tech thats gonna piss them off
Spend a few million bucks on a pre launch teaser campaign.
OR.
Leak for free.
Easy choice. Especially given its hard to swim against the current of external leaks.
They leak their own phones to create the hype before launch. But I'll watch the full video anyway
Same here
Also to gather early feedbacks
It's more that that lol
Good you watched the whole vid then
Haha same here
TechAltar is like PolyMatter without the China videos.
More like business casual
He actually shows his face though. That's for me a big difference between him and all the other tech-focused(?) educational channels (PolyMatter, RealLifeLore, SideNote, Wendover, Second Thought, HAI...)
@@TheWindowsPCVidsOfficial which was very brave when he started out, and he hadn't come to terms with he's receding hairline
Yeah I subscribed to all of them
TechAltar, Polymatter, Business Casual, etc
Hey, have you guys watched FEE (Foundation for Economic Education)'s videos?
They are great
Don’t compare him to polymatter. Polymatter is an idiot who doesn’t know what he is talking about, and cannot bother to research beyond reading the wiki page on the topic.
*Meanwhile in the automotive industry:
Engineer: “Okay, now we just need to road test it for 100 miles to make the sure engine won’t crap out prematurely”
Market Director: “Sweet! Here, put this camouflage on it and go hog wild out there.”
Automotive industry > any other industry
@@midassandahl5076 chill Merkel
You are the smartest tech reviewer for calling out these FAKE LEAKS lol. I swear I roll my eyes when at the same time every year a new phone we know is coming is "spotted in the wild" or something...
Lol everyone know it already until a point where no one care ita a real or fake leaks anymore since its all marketing
i feel that the tech companies tease/deliberately leak at very early stages intend to get the initial feedback/ responses which they can positively use for their further development of the device
Yeah, if the response is negative, then they could pretend it was never part of the official product and quietly alter or outright cancel whatever plan they had.
Often times early leaks can have negative response and they make no changes anyways.
@@oswaldgobblepot make no changes for this specific product.....but will make sure not to include the said feature in the next phone......which is already in development.
@@rishavkumar20193
Yeah people act like OEMs take a few weeks to make a device. Once a process is started they cannot necessarily cancel it outright.
Plus processors, parts etc, have to be stocked, and RnD work done. It's why the pixel phone's shipped with Soli anyways, despite it not functioning well. They'll scrap it in the next flagship or possibly improve the technology.
(That's why I actually liked pixel 4 as a concept, google was improving, but didn't get cost efficiency down)
I like how your videos address actual technology questions rather than just talking about specs of newly launched phones(fake tech)
I'm a simple man- tech enthusiast.
I see TechAltar, I click.
I love how your channel has evolved keep up!
Thanks! I'm glad you like it :)
One of the best tech vids on YT, seriously.
with every video you put out i get excited for the next one, good job mate
TechAltar and Mrwhostheboss,
My 2 favourite TH-cam channels.
Could Apple invent the iPhone from scratch again in complete secrecy today like they did first time?
The products they doesn't launch right after the event seems easier to keep in secrete like the Mac Pros for example.
@@GabrielArrudaD Yep. Although I have a hard time believing that Apple are deliberately leaking, it's just antithetical to Jobs belief in top secret launches. Also on another level, the element of surprise.
3:14 this reminded me of Inglourious Basterds
Lmao
When I started watching this channel it had a few thousand subscribers. One of my favorite channels with really good information.
Is KaiOS secured? What kind of information can google collect from the OS?
If you need a KaiOS environment without tracking search for GerdaOS.
Google still can, and KaiOS will enhance Chinese intelligence spy on you
@@GeorgeNoiseless Ok I will look into it. Thanks
@@namkhanhng1802 it looks like the world is doomed by these tech giants
@@muhammadbinafsar5339 Just for reference, there are also custom ROM projects that extract all forms of tracking from Android as well. /e/ OS is the most strict one, going for absolute privacy:
en.wikipedia.org/wiki//e/_(operating_system)
OnePlus doesn't have leaks if they created by their own...
6:52 that German 3 :D , this channel is awesome, thumbs up.
marton,that was excellent as always mate,how have you been as well,it's been a while
TechAltar’s high quality analysis and wonderful videos make this my favorite channel on TH-cam.
Great video as always!! Thank you 😄
'A little behind the scenes update: look what I have behind the curtain: an ad! '
Wow, that's truly a good segue +1
Great analysis of strategy here, thanks OP!
Excellent vid as usual.
They're like "if you can't beat them, join them" 😂
Amazing, as always!
Please make a video on Tech Security and how can we assure safety!!!
Spoiler: You can't
The most important thing is you; control what information you put out there and what information your devices track as much as you can.
Avoiding the likes of Google and FB spying on you is near impossible. Preventing others from getting unauthorized access is about getting smart about the threats out there and not treating the internet like your best friend. Largely in your hands, partially in companies' hands (that they don't get hacked) :/
The gist. I dunno if tech altar would make a vid about this, unless it's about the companies' benefit/incentives.
@@tubester358 I agree with what you said. Its up to us what we can give out or not. Thank you.
@Coffee Flush Yes I will. Thank you.
@@TheTerrorHamster zoinks!
Great video, great content, keep it up!
Awesome video, as always!
Thanks man!
I'm listening to this on earphones and there's a constant static on the left earbud. I wondered if my device has issues, but none of the other videos I tested on TH-cam seem to reproduce the effect.
Awesome content as always
Leaking product info is a common sense approach to generating a buzz about new products and free advertising.
"when back then even 20w charger is the bleeding edge" lmao most of the latest samsung S series still stuck at 15W
And the iPhones have 5W hahaha
Interesting as always 👍
Thanks for sharing 👍😀
Great video! ;)
Thanks TH-cam algorithm for this recommendation! New sub!
After the outro you get to see a recommended video and your channel on the left, I noticed that you have a white dotted line style circle around your channel button, but instead of around it's actually going through your head
I don't know if this is on purpose but if it's not, maybe you want to fix it
I am watching on a Pocophone F1 with notch turned off and video is not zoomed in
In case that helps
Love the vids, good luck, have a nice day
Coenraad Koster Maybe that’s your phone only. It looks perfect aligned and fine here in my iPad.
good work my friend..
Really glad about the retention of the front , only thing is people won’t be able refuse the same case from there pixel 3.
Of course!! Leaking least desirable features first so it gets old at launch...
I didn’t thought about that. That’s great
Well said!
Nobody:
Apple: leave the new iPhone in the damn bar, I tell you
K J it wasn’t apple but an employee who had the iPhone 4 enclosed inside an iPhone 3G cover
Very professional tech review. New subscriber here.
Calling pre-announcement of smartphones a planned leak...is a SMART move!
I Love his dialect of English. It's like James earl Jones, clear, yet different and interesting / entertaining to listen to
I was gonna get an iPhone 11 pro for it's cameras, but I'll hold out till I see the Pixel 4 in action.
^^^^^^^^^^^
This is why they leak.
Pixel 4 is trash though... even the camera array doesn’t have an ultrawide lens
@@element1192 the overall recommendation is an iPhone for best overall camera for now. Note 10+ is up there too. The still pictures are better on pixel 4, but not by the margins it used be during the 2. I wish we could get oxygen OS on a better phone than the OnePlus phones cuz they have shitty antennas compared to the higher end phone and camera is like meh
2muchjpop Some androids have up to 108 megapixel cameras and the snapdragon 865 will have full 8k video recording. iPhones no longer have the best cameras.
@@element1192 bruh... Talking about megapixels like it matters shows you don't really care about camera quality
2muchjpop If you think software is the only thing that matters, all you have to do with android is choose. There are tons of options, and even third party camera software like Gcam that you can install.
What is the name of the song in the intro and at which time is the section you use for your intro?
I think it's also important to consider the believability factor. People don't trust manufacturers. You expect nothing but marketing bs from them. How often do you go to a manufacturers site for info about a product as opposed to going to a third party? Even if the source of the leak is official, news articles with the word "leak" are believed more. They imply having information you weren't supposed to know, something different than the official launch. This way they can reach more people.
Great chanel and content, but you should improve your audio; as you record it, is not suitable to turn up the volume and keep it sharp
I wasnt first
I wasny last
But my nokia feature phone
Didntlet me click this fast
I feel your pain bruh!
I used an old 2010 Samsung smartphone for years. It's basically the same experience as you have I'm guessing.
damn atleast something original!
Thankw for the likes guys
I saved up 300usd
Any recomendations on which phone i shuld get
Or even spell well
A similar thing is happening in video game industry as well.
I remember the iPhone 4 leaks. People went crazy over it (me included) because of how big of a change for smartphones it was.
Oh , hi , your videos are really good :)
You also forget that leaking star features hold the customer back from purchasing another phone and wait for the leaked phone. Personally, I think it's a very good PR strategy followed by Xiaomi/Redmi, oppo, realme and others here in South and South East Asia.
Also sometimes the phone may not be completely ready making it not possible to launch, so companies take to prelaunch and teaser campaigns. This is what I believe happened during the launch of realme XT and Redmi Note 8 Pro.
This is one of the most ignored topics out there
Thanks man for such a informative video
The only phone without leaks was the original iPhone. Everyone had to sign contracts that worked on it if there was a leak they would be sued. Hardware and software teams were kept separated. Parts went into production but they were not assembled til after the presentation. Plus cases and accessories were not even thought of at that time. Still it almost was leaked when an executive at Apple had it fall out of his pocket and was left on an airplane. He ran back frantically asking for the device but he couldn’t say it was a phone and had to describe it and they had no idea what they were looking for.
Story in front series. Now.
New Video from TechAltar --> direct like!
The shop creation but is relatedly easy but how do you actually fulfill your orders? Manually? Drop shipping? Or something else, perhaps Amazon Fulfillment?
Hi @TechAltar please share your intro music... Want to use it as ringtone 😋
when there is innovation you dont want competitors to know in advance what you do but when innovation is stagnant (what we had for the last 5 years) it is better to play with free viral marketing, creating fake leaks
You deserve 10M subscribers. Keep it up.
Sometimes the intro song feels the exit song, I literally thought I might have clicked the end of the video.
Eish the Pixel 3 launch was such a dumpster fire
Leaks generate buzz, interest, which allows them to get an edge on competitors because customers are more familiar with the leaked phone
that's a strategy of marketing.
3:37 where can I get this clip
3:13 exactly the same reaction when somebody who is not from Serbia put 3 fingers up.
Well Indian Brand first time used this technique to leak the phone and yeah there were hundred of youtubers having this phone reviewing comparing it with different phone and it was all done before the launch of the phone.
The hype of leaks is bigger than the hype of new design leaks that look like the predecessor.
The tech industry is beginning to in in on the hype culture.
I see Tech Altar content, I click.
you hardwork rambled this video to 10 mins. fcken hilarious 😂
Need a video on why every utuber has started selling there merch. I mean LITERALLY every big one
Creative controversy!
The no1 goal of marketing is to keep the product "cached" in the people minds. That's why we STILL see coca cola and pepsi ads. Leaks are like FREE advertising to keep and refresh a certain product in the consumers "cache" consciousness. Also Leaks are "hot" so and very specific each time so it gets laser focus from then consumers.
5:31 that dead ass looks like the Apple TV remote 💀.
You and mrwhosetheboss rocks together
Hey can you include episode numbers in all your videos? That way in the future you can make references to past videos by telling people to watch episode number x.
Ingenious.
Basically phone companies are became Ubisoft
3:43 this was pure cringe. Their tagline was "so you think you know" and after conference everyone was like .... yeah... we knew everything. wtf
either my speaker is broken or your video sound is always too small
Mi mix alpha was not leaked at all.
Whats the name of the music for the intro?
It's called Darude Sandstorm
Short answer: If you can’t stop them then join them 🤷♂️
Shopify.... hmmm sounds familiar 🤔
*I miss the old song in the background..*
Now I have an idea. What if there'd be a smartphone manufacturer that lets their community decide and/or suggest the specs of their upcoming devices. And the smartphone manufacturer would interact with their community, and allow bootloader unlocking.
What do you guys think?
Please Do more videos :) !
My friend, you need to put videos out more often.
4:50 I think Google just decided to not care about leaks. I'm kinda hoping they are just trolling everyone and it'll be completely differently.
Who did it first: phone companies or Ubisoft?
It's all about tech lol, not game/ing
Lmao
@@rrektless it's a joke.
@@Saurish_khati721 i know, but he went too far with dat joke
Leak Far Cry 3 blood dragon month before released
It's a lot harder to leak software capabilities than the hardware, so there's that
I can answer the question in 1 line without watching this 10 minutes video.
"To develop Hype"
Even companies like Apple leak. They are very anti-leak in their rhetoric, however, leaking things like the lack of headphone jack on the iPhone 7 and the notch on the iPhone X gives the tech community and the general interested public plenty of time to have their initial reactions and to discuss it to death. By the time the announcement is made and the product released, people have somewhat made their peace with it. It also gives the product marketing team and PR team time to gauge the initial reaction and strategically plan out the best way to roll it out.
Because they are full of water 🥁
Why they don't make compact android phones in 2019? Esp, Samsung.
You were adorable with hair!!!