How Kia Pulled Off A Massive Turnaround
ฝัง
- เผยแพร่เมื่อ 26 มิ.ย. 2024
- For many of its early years in the U.S., Kia was a low-end brand and its cars were often criticized for poor quality, reliability and design. But a brush with bankruptcy and an investment from Hyundai, Kia grew fast, started winning awards, and became a highly desired brand. Sales have increased by three-fold in the US over the last 20 years. Now, it’s one of the most marked up brands in America. Vehicles like the Telluride, Stinger, Sportage, Sorrento and EV6 have become strong sellers and critical darlings. But Kia faces challenges. An EV sales surge in 2022 has given way to an around 30 percent decline in 2023. There are lawsuits from several U.S. cities over stolen vehicles, recalls over fire risks and a snub from the federal government looking to boost American EV manufacturing. So can the newly cool Kia brand keep up the momentum?
Chapters:
00:00 - Introduction
01:48 - Kia history
04:40 - Rebuild
09:29 - How it happened
13:39 - The future
Producer: Robert Ferris
Editor: Jacob Harrell
Senior Managing Producer: Tala Hadavi
Graphics: Christina Locopo, Alex Wood
Additional footage: Kia, Hyundai, Getty Images, North American Car Utility and Truck of the Year
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How Kia Pulled Off A Massive Turnaround - ยานยนต์และพาหนะ
Kia dodged a bullet by avoiding Ford's bid.
They must have spoken to Mazda beforehand....
For sure!! Lol
After what Ford did European carmakers its understandable.
KIORDS
@@briansukhu4392 FIA?
I had a Kia Soul 2010 2.0 engine for almost 10 years with 250K miles on it, and that mothertrucker was still going strong.
Holy moly my mother rock that same car but just less mileage xd
Original owner of a 2012 Soul with 190K miles and still running like new! KIA needs to overhaul its dealer network though. Better yet, get rid of the dealers.
2012 Soul, I put gas in it and the occasional quart of oil until it died at around 160k miles.
250K miles on a Soul? Jesus Christ that's a loooong range
@paulsaint2366 Yes, I got 260k miles on a 2015 Kia soul with the naturally aspirated 1.6L
Genesis and Telluride owner here, the standard features and tech is unparalleled for the value. It was a struggle to find a BMW with cooled front seats and my Telluride even has them in the back. The list goes on and on. They are killing it!
Right? I live in a desert climate and cooled seats are a must on my buy list.
I agree. I traded in my Money pit 2018 Range Rover HSE for a 2022 Telluride Nightfall edition and I haven’t regretted it. Obviously not the same quality but what I get for overall value and features as standard are things I had to pay extra in options for on the RR. Not to mention I haven’t had any of the issues non KIA owners say comes along with the brand.
But how's the build quality and longevity?
yeah but you still drive a KIA lol
I envy you for owning a Genesis. I hope one day I can buy a Genesis. Great car.
I worked at HQ 2006-2017. When I started, we worked out of an old parts warehouse and I had a crusty old computer. Last place in residual values, almost last in quality, lowest transaction prices in the segment. Then the company hired an all-star team and did something crazy...they EMPOWERED us to lead and drive the company forward...to build, to push, to create, to take chances. Proud of my time there. ES Chung is a true leader.
I was so angry with a rental company in Hamburg when they offered me a Kia instead of a Golf I had booked as they were all out. I was pleasantly shocked by the ride quality, level of equipment etc that I thanked the rental company in the end. Very impressive and not surprised by their success.
which kia did you get instead of a vw golf?
@@shahan484 EV6 GT. Going 187 km/h at the autobahn.
I'm not going to lie. Kia is a brand that snuck up on me as a real quality vehicle. I rode in one for the first time and was shocked by the size, ride quality and looks. I then was forced to rent a Kia Soul. I took it begrudgingly and came back impressed by the technology and an auto pilot functionality that rivals Tesla ( no exaggeration ). Happy that Kia is getting the recognition that they so well deserve.
Be thankful for the fact that the Kia you got didnt go full throttle by itself. Kia/Hyundai is being pounced for vehicle defects.
It was in 2010. I believe it was a Cee'd @@shahan484
Just looking from the outside Hyundai and Kia seem to care a lot about how their cars look and take risks with new designs too. The Kia logo rebrand is amazing too.
They realized that they could sell more cars by making cars people actually want to buy instead of Mitsubishi-grade crap. New Kiundai certainly isn't scared to try new things.
WTF@@brentmorrison3392 "cheaply made" components as compared to what? Ford or GM's "antiquely made" parts that's several decades behind the ingenuity of foreign automakers, eh?! #FOH #ZeroIntelligence
@@thekongstocksAs someone that owns a Kia, Toyota and Honda are much more reliable BUT they don’t offer the sleek designs, the long list of tech or the luxury features (unless it’s Lexus or Acura), or the performance.
The only really well made Kias are the Stinger GT and the Telluride, everything else will not hold up to the six figure mileage its Japanese competitors offer.
It's not kia logo rebrand, it's kn logo rebrand
@@brentmorrison3392talking about cheap components to Japanese cars? Japanese cars are economical. I bet you never looked underneath. In this market, you get what you pay for in terms of parts and components.
I would never consider Kia 5 years ago... until we drove Telluride in 2021.. that changed my mind. Now, we have EV6.. what an amazing EV car. One of the best car I ever own.
How many cars have you owned?
You must not have heard of TikTok. You couldn't pay me to own a Kia.
Kia was better 5 years ago. Now their 4 cylinder engines are junk and Kias are getting stolen. Some people have gone through 3 engines.
Hahahahahaha
I drove a 2002 Kia, it was one of the worst cars I’ve ever driven. It was brand new and the windshield rubber was falling out.
I’m extremely satisfied with my Kia Carnival. Roomy, comfortable and modern, with a lot of tech.
I really wish they were AWD 😫
bought my daughter a 2021 KIA Forte (her first car while in High School). The single worst purchase I've ever made - it hasn't been stolen or burst into flames [yet] but our insurance premiums in Illinois are more reflective of a luxury sedan than an economy vehicle. Someone please start up a second class action lawsuit to address both Hyundai/KIA negligence on behalf of ALL owners irregardless of theft, fire, etc. Owner insurance premiums totaling nearly twice the cost they should be isn't fair. They shouldn't be allowed to sell vehicles in the U.S. until this is addressed.
@@gree9963 get a different insurance then?
I used to work for Kia. Even bought a 2017 Kia forte before I left. I am so proud of the leaps and bounds they went for their customers since 2016 year after year. Hats off to everyone over there.
Lies again? MRT Train Ezlink Card
75% of all car fire on highway are KIA or hyundai,.
@@NazriB
Remembering how far Hyundai, Kia have came through all the way back from 30 years ago, from a 1990's cheaper Korean choices vs Japanese cars, to the reliable brands today. It took them a long time to understand what the North America market needs and their brand positioning, and the courage to move forward.
Reliability ? I’m not so sure about that. They have some way to go
Before they can solidify that aspect Of their business.
Reliable?? They are still far off from the Japanese, hence the 10 year warranty. Still gotta give them credit though.
@@BOMBON187the Japanese have been having problems lately with new models due to them getting rid of naturally aspirated 4 cylinder, v6, and v8 as well as other new complicated parts
while are japanese and korean cars are getting better,,,,, how about american car....??? getting worst...???
@@khp61212no way, i am Asian and people here are loving Tesla very much.
They are the iPhone of smartphone, innovative and reliable.
My wife and I bought a used sorento. It has to be one of the best vehicles we have ever owned. Never burns any oil and no rattles or squeeks. Just a solid vehicle.
Just wait till the engine fails suddenly
@@m.b5777 that already happened with our Chevy equinox.
10 year warranty.@@m.b5777
I’m glad you had that experience. Unfortunately whoever had my Sorento before me either didn’t take care of it well or it was a lemon.
Other than that, I’ve driven like six Kia’s (I upgraded most of the time, but the other two I was in accidents) and it was a great overall experience. ❤
@@m.b5777 we have the v6 in the sorento. maybe you had the 4cyl. In these heavy SUV's they don't last. The reason we got the sorento was because the 4 cyl in our equinox blew up. And we kept it maintained.
Brought a used Optima ten years ago and it's still my daily driver with 160k miles. And still looks great after a wash.
I own a 2011 sonata with 227k miles,still running strong
Waxing and polishing a car is what keeps it looking good. My 13 year old car has about 10 coats of wax, and it looks like new. I only wash it so I can polish it.
@@Serie56sfmI own an 09 sonata limited. 150k miles no issues, still going strong. Maintenance goes a long way
The KIA logo change was a game changer for them. Literally had to google what car brand it was cause I keep seeing it on the road and now I’m for sure my next car is a KIA.
It was unfortunate IA looked like N. Many people searched for KN cars lol
true
It could get broken into by the Kia Boys
I feel the new logo does not belong on a car, period. Still won't touch Kia. Not a Korean car, not with a flammable engine. And how about repair info and parts for DIY repairs?
Honestly, first thing I'd do to my Kia if I were to get one (not), is to debadge it.
@@pigletshut
The new logo is to emphasize more East-Asian characteristic.
The old logo was very generic. It was almost like a carbon copy of other Japanese/American cars.
The big turning point as I remember was when they redesigned the Optima for the 2011 model year. My mother and I were leaving a restaurant and there was an SX in the parking lot, she turned and asked, "What type of Jag is that?" When I explained that it was an Kia she took instant note and bought one 3 years later. She's now in her fourth Kia, I'm in my second
Those still look really good even today, at the time they looked so futuristic
How many of your six Kias have had engine failure? Those Optimas in particular have one of the worst engines in recent history!
@@zircoben None. There were a few freak issues with my mother's first Sportage, but otherwise they have been issue free for us.
@@zircoben I have 2012 Kia Optima (turbo) and 2015 Optima (hybrid) and I still drive them. I didn't experience any engine problem, but the dealer wanted to do a preventive recall so I let them do it. My hybrid had its battery die about 5~6 year after I bought it, but Kia installed a brand new battery because it was under 100K warranty. Overall, I am very satisfied--no major problem, no payment--it just goes where I want!
@@classictutor I'm really glad to hear that you've been taken care of by Kia! I'll give them that. I hope they keep treating you well!
The reason why Kia does so well, is that it offers standard features that other brands upcharge for, it looks decent (not cheap nor necessarily luxury - more mid-tier), and their cars appear to be reliable. I almost bought a teleride a year ago, but the equipment shortage shot prices out of my price range.
Exactly. Also their early to mid 10s cars werent reliable. But all their V6 engines are pretty much bulletproof. Your Telluride will easily hit 200K miles no problem. I think the trans are decent.
Thank yoou, that what i been saying to people that you get the most for you bucks that goes same with hyundai
Dunno about reliability part, literal exploding cars, recalls and fixes dun get to the root of the problem,
Well, except for immobilizers, which are super cheap and standard on other makes. Having blind spot monitors standard is nice, but not nice enough that I would trade having my car stolen for it.
@@Tcmter23like 3 of them exploded and they recalled the rest… it’s rly not that big of a deal
It was 2006 when they started caring about quality, and 2011 when they started caring about design. As a car guy now living in Detroit, they've really impressed me with their growth.
They've also really filled in the demand for cars when Chrysler, GM, and Ford really fell off the bandwagon in terms of quality last decade. That's why those 3 marques now have 1 or 2 nameplates in that segment, when they used to have at least 4 or 5, and KIA has 4. The customers vote with their dollar.
I am the proud owner of a 2019 Kia Soul. And as an auto Enthusiast, I must say, this one of the best cars I have ever driven. Is comfortable, sporty, and very attractive looking. I have zero regrets
till it gets stolen by usb cable
Lol
Such a great looking vehicle - LOVE seeing these on the streets. Fun and unique design.
I've owned a Kia e-Niro here in France since March 2019, it was one of the first batch to arrive here so I was a bit worried by the possibility of early production car problems. After 88,000 km it has been pretty much flawless. The 12v factory fit battery wasn't up to the job which is strange as EVs don't pull cranking amps but they MUST have 12 volts to open the relays to the traction battery. I replaced it with a Bosch after 3 years. Kia did an initial recall to add a battery heater and a known problem with front wheel articulation leading to a 'clunk' when slow manoeuvring to park was fixed without any fuss. The 64 kWh battery is in fact 67.5 kWh and this buffer, together with the BMS has resulted in no loss of range at all. We have done long hauls from our home in South west France to the UK, Germany and Switzerland and never had a problem finding fast public chargers. The charging speed is no longer up with newer cars, topping out at 75 kW which it can only sustain for the first 20% or so of charging, so it takes about 30 minutes to add 200 km but as retired folks we are rarely in a rush. This summer the surprising amount of rear seat space has allowed us to carry 4 adults plus a toddler in a child seat with acceptable comfort. The build quality seems solid, at least as good as previously owned Toyotas and on the billiard table pot hole free autoroutes of France the car rides smoothly and quietly.
After watching Doug Demuro’s review of the Stinger, I feel in love with it. I bought a brand new 2018 Stinger GT toward the tail end of 2018. I came out of a 2010 C6 Corvette and I even managed to get a pretty big discount. I still have my stinger. It’s an amazing car, still turns heads and brings a lot of attention. A lot of people still question if weather or not it is a Kia.
Why did you leave the Corvette, when the Stinger is slower?
@@dalvarez101093I call bull
I remember people saying that oh, I'll pay less than half after 3 years of someone else's ownership. After three years in 2021, a used one got more expensive than when it was a new.
I love the Stinger too! It answered my life-long question, what if the Camry and Accord were RWD? It’s sooo much faster than a Corvette.
Stinger = harbor freight sports car
KIA brand really reflects South Korea's tenacious attitude towards adversity, the country went from one of the poorest war-torn countries to one of the developed countries that punches way above its weight. Same with KIA, a laughable underdog to one of the most reliable, great car makers.
EV6 and EV9 look incredible. The new Sportage is great too. The taillights on Kia's are so fun and creative. I'm surprised half of Kia buyers make over $100K a year though, wow.
100k today, is not the same 100k as in the past.
100k? kia's cars are cheap around 30k average.
@@oscar7476 Annual income. Not MSRP of the car.
100k annual inc ppl get BMW's, Mercs and Audi's or Porsche's. Kia for low income 50k ppl@@ANSNify
making more money that mean you value your money even more
I only own Japanese cars and recently when I was traveling I rented a generic SUV and they gave me a Santa Fe. I was shocked. Ride quality, fuel economy, and features were excellent
kia paid bots
New Santa Fe just came out and it will give you a heart attack
@@user-el2nl5qv7q " Hyundai owner frustrated after vehicle shuts off randomly, not covered by warranty"... that´s the kind of videos you will appear if you buy a hyundai/kia 😆th-cam.com/video/AoRYsff42KA/w-d-xo.html
You are late in the party, but Welcome haha. Glad that you got to experience Kia
Want to hear a car joke?..
Kia Killed In Action
Switched from Q5 to Telluride 2 weeks ago. Needed a bigger car but didn’t want to spend $80k+ for the luxury segment. Very happy with my decision!
it makes sense why so many are switching, no one should spend $80k for a new suv
Still loving it?
I believe such unique design and elements in the Kia car made Kia's popularity explode. From their city car like Picanto to their full-size cars like EV9 and EV6, each and every one of those Kia car designs really is a head-turner, at least for me!!!
I'll never forget my familys first car which was a 1990sh Kia Pride that used to be a taxi. That thing took us everywhere 😌 Makes me feel old to see how far they've come
Old head
@@jraqa2593new head
My first car was also Kia Pride and I have so many good memories about it 😌
Is it still running?
Let me guess, You're from the PH right?
Proud owner of a Stinger GT myself since 2020, the thing is a beast. Crazy bargain too at $37k
How’s your day going Gnome Child?
Just bought my second stinger gt the tribute Edition
My dream carrr
Damn payed that much for the lowest end civic last year
@@conzcoronacion2better get on it. Unfortunately you won’t be able to get a new model after the 2023 year, but they will definitely still be available for u
After taking my Stinger on a road trip halfway across the US, the only thing going through my mind at the end of the day was, "When do I get to drive this some more.
My 2016 Kia Sedona SX made in Korea has been amazing. Very reliable. 99,600 miles currently and still under powertrain warranty. Just recently got a front axle replaced under the powertrain warranty, save me a lot of money. Never would’ve considered a Korean car 10 years ago, but here I am singing their praises.
I never really looked at Kia until I saw a friend's Kia Soul with well over 200k miles on it still reliably going strong. That car has been on a US road trip tour from sea to shining sea. It has been to all four corners of the continental USA. It has been to Texas and back to Kentucky every Spring and Fall, as well as Oklahoma, and plenty more destinations through the Southeast. I believe it is a 2018 model. That thing is currently on another road trip there and back again from Kentucky to Florida.
The perks of this vehicle! It's got decent storage space. It takes what most people want on an SUV and puts it in a vehicle with much better fuel efficiency. Fine for those that rarely go offroad. It will probably handle most driving conditions.
Is this why I see so many Kia Souls ??? They are everywhere now. That's a practical vehicle. I don't know much else about them other than noticing they've invaded. They're everywhere!!!
🤢🤮 Kia souls are garbage. I’m sure they didn’t tell you they got a new engine at 100k miles. My friend bought a Hyundai and she needed a new engine at 80k miles and my mechanic confirmed it’s common on most Kia and Hyundais. She didn’t have a warranty, but my mechanic said they still need to fix it because they are selling people defective vehicles. And they don’t want to get sued so they did it. She also wanted to fix her sunroof and they were gonna charge her $5,000 because Hyundai sold the sunroofs incomplete. I own Hondas and Toyotas. I hardly ever see a mechanic unless it’s an oil change or a flat tire. Yeah they are more expensive but you get your you pay for. High quality costs more.
@@DVAMEKAGK so your a scotty fan?
@@DVAMEKAGK If they need a new engine at 100K, must be nice they give you a new one for free at 150K. I'm going on my 10th year with only normal maintenance. Truly love this car. Only looking at a KIA NIRO because I want the even better fuel milage.
New Kia's burn oil and the engines blow up. Google it.
Yeah no they are MULTIPYLING FAST!! HELP ME
My current car is a 2017 Niro Touring Edition. It's the best car I've ever owned. I've been a Kia fan since 2012 and I'm super glad that they're finally getting the rep they deserve.
I own a 2012 sonata with 227k miles. Planing on a 2023 kia niro
2019 Niro Ex owner here. I bought it for the fuel efficiency, safety features, and low price. But man, put it in sport mode, and take it through some winding mountain roads. I'm not a car guy at all, but it's so fun to drive. It feels like a more stable Mini Cooper. I also love that it Kia didn't try to make it a spaceship-looking thing like other hybrid/EV manufacturers. It looks like a bog-standard hatchback/CUV.
The Niro, especially the EVs, have a cult following.
Love my EV 6. I turned it into somewhat of an adventure vehicle by throwing a roof rack on it. Took it on a road trip and it's been nothing but a joy to drive.
Lol.All the Kia fan boys in the comments love their cars and say it’s the best, but it’s only a matter of time before the engine quits. Hyundai/Kia can’t make an engine worth their salt
@@adl6907then? What brand should we buy?
@@muhdkamiltaufiq6189 Toyota,Honda
But my car doesn't even have an engine lol@@adl6907
@@adl6907EV 6 doesn't run on engine btw. The Korean Reliability is also good enough (ofc not at Japanese level tho). The premium experience is too good
Still driving my 2008 Kia Rondo 7 seater that I picked up for 5k many years ago. By average American standards, I should have upgraded to a minivan years ago, but this thing keeps on running. I love it!
Ever since I got a Hyundai, it's whole circle including Genesis and Kia has come to my interest. Currently have a 2017 Santa Fe Sport, and now on a waitlist for Kia EV6. They've doing a great job!
@@UserNameTakenDown Not anymore.
They’ve been really picking it up lately. Enjoy your EV6, I still love mine a year and a half later
@@UserNameTakenDownFacts
@@UserNameTakenDownbetter than paying 70k for a Ford or a Chevy. I will take 10 years and 100k miles warranty anyday
@@nov1cegamer5and risk of explosion too! Amongst other things too!
I just bought a 2024 Kia sportage and man I’ve had so many complements. Also I’ve been to 5 different dealerships and what got me was the customer service and the transparency at Kia.
As a Korean American, this video makes me so proud! It's mind blowing how far SK has come in a little more than 80 years from a impoverished country ravaged by the Japanese occupation & war to what it is today.
My first car was a 1996 Kia Sportage.
It was one of the best city cars I ever had, and I could do a little bit of country driving too. i been a bit dissapointed with their change to increase the wheel base though as its main draw card for me as a young adult was the small wheel base combined with large power in a small car.
years later I got a second Sportage in 2011... and crashed it at 100kmph (microsleep at wheel), i came out with just a few scratches despite the car being totalled. Saved my life.
I owned a 2018 Kia Soul for over 3 years. Awesome car. Never had any issues.
Is it a manual? if that is the case makes sense.
My family went from bmw to hyundai in 2018 when we test drove one and were blown away how much car you could get for so much less money. my parents were honestly fed up with bmw reliability problems and heavy maintenance costs due in part to service centres charging more the moment they see a bmw or merc badge.
So far they absolutely love the hyundai cars (and genesis) and theyve been rock solid reliable in the past 5 years of ownership (compared to when one of our old bmws had issues 2 years in) also cant fault the substantial cost savings of not using premium fuel that we used on the bmws.
Truth be told i still love and prefer bmws though, growing up around them gave me a special fondness for them
True that. They are killing it though.
Genesis is making great cars, while BMW has been making garbage in the 21st century.
I am not biased - my 1995 BMW E34 is only driven on weekends, and will not be replaced... unless Kia introduces a manual gearbox v6 Stinger - automatic Stinger drove better than a Panamera v6 which I tried the same day.
German cars in my opinion will always have their own identity unlike what Kia is doing...
tbh i love the new Bimmers as well as the older ones.@@ingrampowell9111
yes@@sfax
A truly remarkable story. I learned more about the Kia brand. Thank you. I, myself used to make fun of Kia when Japanese cars were flourishing in our car market. Now, in 2023 and moving on forward, hats off and great respect to Kia for how far they have come and I can't wait for the next 10 years what beauties Kia will pump out!
This video has educated me on Kia. I just assumed Kias were cheaper cars targeting the market of affordable cars. Gotta say great looking cars and glad to hear they are also quality cars.
They’re good just do some research on which have flaws. Keep it maintained and it’ll treat you back nicely.
Just like in the 70s, Japanese cars were considered cheap. Now, they are considered better than American cars.
@@Mereo110Old enough to remember Hondas and Toyotas from 1970....they were a joke, sheet metal so thin you didn't dare lean against it. Horsepower in the 70s range, unattractive etc..some people wouldn't be caught dead seen in one. Then slowly they got better and better. By the mid 80s they were quite good, decent looking, and accepted by the buying public. My 1st new car was 1979 Toyota Celica. I loved that car! But the mechanical parts weren't all up to par, 3 engine manifold replacements, 1 starter, 1 water pump, all before 80.000 miles when I traded it in. Engine was solid, Around 85 HP, car was slow 0 to 60, but would cruise at 70 75 easily. Transmission 5 speed manual no issues. Very good looking inside and out, they sold like hotcakes here in Southern California, they were EVERYWHERE!!
2011 is when they released a new generation Optima and it was so unique and different from a Camry and Accord, tons of awesome features like panoramic roof, heated steering wheel and cooled seats at shockingly low in price. It also looked crazy stylish and good. I think that was the real beginning of their turnaround. In the early 2010s they started releasing much more stylish cars with Mercedes S class features for Honda Civic money, on top of the 100,000 mile warranty they drove a hard bargain. I remember being 16 and wanting an Optima so bad.
IMO, that was the turning point for KIA. Peter Scheyer introduced the tiger nose grill.
I bought that 2012 kia optima. zero issues and still daily driving. we just bought a telluride.
I still remember the first time I saw a 2011 blue optima sx in my neighborhood. I literally couldn't believe it was a Kia. Made me pay attention to them and now I proudly own a Hyundai Veloster N!
As of yesterday my wife is the new owner of a 2024 Kia Telluride!! EX X-Line trim in Wolf Grey 😁 she absolutely loves it, knocks her old CX-5 outta the park
My first purchased car was the 23 kia sportange hybrid and a year later I have zero regrets great car
I personally believe KIA’s strength is in their willingness to be flexible. They constantly changed either through car design, consumer focus, and now, strategy with EVs. They see the trend and what’s hot and quickly capitalize on it.
They're certainly bold with design. Usually cars evolve between generations but Kia basically does a clean sheet design for each new generation. They also have impressive standard equipment for less money than luxury cars.
As a lover of car industry and korean , I am really happy to see this video. In the past, as you all know korean car wasn't given good reputation by other countrie consumers. it was reality and there was some reasons that they had, which was understandable. But since Hyundai and Kia developed EV car, they have been receiving good assessments from all over the world. I'm so proud that Hyundai and Kia made their position high in the car market. I want they to keep going. Gooood
My family used all kinds of Kia vehicles through the years
We had the sorento, carens, carnival, our warehouse uses the k2700 and my mom just bought a bright yellow stonic lol. Only issue I had is that their parts are a bit pricey. But pretty reliable all these years
Kia should reward your family 😅
When I did research on buying a new car many years ago. I came across one article " Kia transform from Aboriginal to George Clooney." . The article worked, I own 2 Kia cars -both are going strong.
I’ve worked in car rental for 20+ years and up until now Hyundai and Kia were mid. Now they’re the nicest and reliable cars on our lot, Hyundais are just chefs kiss 🧑🍳 now.
Kias and Hyundais are luxurious enough and affordable enough to appeal to everyone. I like how you don't have to opt for some expensive tech package to get a panoramic sunroof or comfortable leather seats.
They add bell and whistles because they need to.
I own a 2023 Kia Stinger GT, and it is one hell of a car. Easily the best car I have ever owned from a performance and build quality perspective.
Ouch.
@@Mike-lt6sj It's been called the poor man's Panamera or Audi A7. The Stinger is a really nice car and drives very well for the money. Unfortunately, it didn't sell too well because it wasn't what people were expecting of a Kia.
Well I’ll be darn. I saw a Stinger and I thought it was a Dodge!
They put a lot into that car. I was standing in front of Peter Schreyer when they unveiled the concept at the Frankfurt Motor Show, it was his baby.
Kia has been impressive I have a Kia and I love it
Same. I have a 2020 Forte and i just hit 100k miles! I got a kia because I remembered my mom having a Sephia when i was younger lol. I been obsessed with mine!
@@robertgonzalez7321 2024 Kia k5 gt line here loving it
Man my dad likes Kias because of their design
@Brian_Eugene_Lee yeah
@Brian_Eugene_Lee yeah even I like it
I was considering a used car, but instead bought a new KIA Rio 2023 sedan and am immensely impressed with the features, ride quality.
My first kia is Sorento 2014 and it went everywhere on the east coast. It only required regular maintenance so far
I love my Hichroma Red 2021 Kia Stinger GT and it turns heads everywhere I go. Kia has definitely upped their game in the last decade and I can’t wait to see what their cars look a decade from now.
Props to the camera crew on the 2:58 interview. Awesome lighting, clean composition, open feeling yet my eye goes right to the subject. It's little things that make it so nice. Nobody probably notices it, but as a DP with my own camera crew in Minneapolis - just wanted to congrats them on the hard work.
*Shot by an intern at CNBC #Fact
In the last 3 years, Kia has become the fastest growing car brand in India 🇮🇳
So basically in india kia has actually grown on a large scale especially with people wanting it even more as kia here is preferred into a more premium segment ❤ its crazy how they have turned the company around
I don't think so.
bought my daughter a 2018 KIA Forte in 2019 (her first car while in High School). The single worst purchase I've ever made - it hasn't been stolen or burst into flames [yet] but our insurance premiums in Illinois are more reflective of a luxury sedan than an economy vehicle. Someone please start up a second class action lawsuit to address both Hyundai/KIA negligence on behalf of ALL owners irregardless of theft, fire, etc. Owner insurance premiums totaling nearly twice the cost they should be isn't fair. They shouldn't be allowed to sell vehicles in the U.S. until this is addressed.
That Kia Boyz thing is wild... but overall, Kia/Hyundai/Genesis really came out swinging and I've honestly had no qualms with them at all.
20 years ago my family would've never had anything from Kia/Hyundai but we now have 2 Genesis SUVs, a Soul and a Sportage on the way as a graduation present!
Hit articles never point out its always the lower end models with very entry level trim that are stolen. Every hyundai and kia I've owned and driven has great security tech. The ones stolen are the cars dealers sold as cheap as possible just to move units off of lots
@@ThinkBeFree99 I have a Soul (so lower end, but a higher trim that has the security tech). The issue is, my Soul looks too similar to a base end model that doesn't - so it has been broken into and major damage to the steering column as they failed to steal it. This was a mistake by them to not have this immobilizer in, when basically all other vehicles in the last decade do - and it is required in a lot of countries.
It makes me wary buying a Kia again.
@@lawnjart16thank you Kia has a lot of work to do regarding their response to the thefts of all those cars. People are STILL waiting for parts for their car after it was stolen and insurance companies won’t even cover certain Kia models now. It’s a nightmare
Just the stress of thinking your car is going to be gone in the mornings makes my Hyundai not worth it. Hope the thieves see my window stickers before they smash it! Let me check on it now. LOL!
Kia Niro 3 EV owner 21 plate here, over 100k and is still going strong , want to get the EV6 next
The EV6 is incredible
Ev6 GT is sick. I know a Tesla Y performance might be faster for the price, and more range.
Ya know what? The EV6 GT has buttons, and looks slick as hell. Range goes down 100 miles - which is insane.
I didn't realize did a turn around. Or changed their logo. I just see some slick ass car blow past me with a KN on the back.
Thought it was some new European brand or something.
It was a Kia. An effin Kia. The car of hippy artsy college students who drove barefoot, and had incense in their car.
If they can make that battery/motor competitive or drop the price they will be the best.
Anyway good for Kia. Don't think a car maker blew my expectations like it did.
I have a 2020 Kia Forte & just jit 100k miles! I love my kia. Remembered when my mom had a 1996 Sephia & decided at age 20 to try a Kia & absolutely love it !
My 2019 has 134k miles, just keep up with maintenance and it’ll last very long. It’s been tried and true.
@@Dkdid9183 yup! I take mine in every 4-4,500 miles for oil changes and tire rotation & i do the yearly tune up. Changing the filters and sparks plugs ect! Very solid car!
KIA Carnival, Telluride, Soul, Ev6, Stinger GT, K5 are all unique vehicles in their segment that are original and are the same if not superior to all other manufacturer’s offerings at the same price range and trim. More standard features for a lower price plus the best warranty in the business.
I think great design and styling are a MASSIVE part of their success. Interesting and brave is always better than reserved and boring.
They are certainly making big waves and leading. In addition, they placed high focus on Reliability to compete in the market.
The KIA Telluride is the best car you can ever own in your life. It is so well made and drives so well it is unbelievable. The ride is silky smooth and yet it is so stable in winter it is out of this world! We live on a small street that is not on the city's priority list when it comes to snow removal and on this one day last year when we had an ice storm, the road was literally an ice skating rink after a day of raining ice. When my partner drove to work in the morning, he was literally driving on pure ice and our Telluride pulled through. The car was skating on the road and the AWD and the traction control came through and was able to grip the road and stop itself. Imagine an 8-seater SUV skating on the road and stopping itself!
And the car looks great too. We had other drivers on the road stopping our car just to give us compliments telling us how beautiful our car looked. The interior of the car is great too with everything so conveniently located including a huge infotainment screen, plenty of cupholders and charging ports for electronic devices, TWO panoramic sun-roofs, lean-back back seats, spacious legrooms, large windows for even third-row seats, 360-degree view, a feature that you can only get on the highest trim of other SUV's like the Volkswagen Atlas and power liftgate for the trunk on just the 2nd highest trim. The Telluride doesn't just take care of the driver; it takes care of its passengers too. And all of those packed features and high-quality build at 20% off the price of other comparable mid-size SUV's. It is UNREAL!! We were originally considering to buy a Volkswagen Atlas but when we saw the Telluride, we went for the Telluride immediately. The dealer told us that people were trading in their Porche to buy the Telluride. LOL Telluride is definitely the best car purchase that we have ever made in our lives. It's our home on the road.
Go outside and try to find a 15 year old kia still on the road. You won't find any. They look great until the engine suddenly fails
@@m.b5777 That's because KIA has come a long way just recently. KIA didn't have reliable and quality cars in the past but now KIA is coming out with quality cars that are stylish too.
@@dttra566 This is exactly what people said in 2013 when the new Kia Optima and Hyundai Sonata came on the market. Now all those cars are in the scrap yard due to engine failures
@@m.b5777 2013 ok only time will tell I guess.
I have a 2011 kia optima sx and still working perfectly fine with no major issues and it has 135k miles.
How do we be successful? Give the customers what they want and don't screw them over
Okay, follow-up question: How do you get to know what customers want?
Well, we want the most bang for our bucks. My Toyota is at 170k and it still go until 300k and more. However, with Kia and most other automakers 150k is acceptable.
I still love my 2008 Kia optima, my fav part is the acceleration and the sporty lookin Gauge
I was skeptical about Kia but fell in love with my leased 2014 Optima. I bought a 2017 Sportage and it's still going strong after 110k miles. Wife and I just bought a 2023 Kia Sportage as a second car and it was only delivered dealership less than a week prior.
I bought a new kia K5 in May of 2021, was delivered to the dealership 2 days before I took it home! While I was there, they sold two other K5s
I'm a big fan of the Hyundai Veloster, and Kia Stinger designs. I wish them continued success. Thank you.
Knocking on wood, never had a problem with my '19 Niro with over 60k miles. I cross shopped the Niro with its cousin Ioniq as well as the benchmark of all hybrids, the Prius. I preferred to get the Ioniq but the wife was more inclined with the Niro. To this day, I dont regret purchasing our first Kia.
Really wanted a Telluride but couldn’t get there money wise lol . Wife and I ended up getting a Sorento love it as well
Although Kia is an overseas company, one of its biggest strengths is that it invests heavily in the U.S. and benefits ordinary Americans by revitalizing the U.S. local economy. Hyundai and Kia are often criticized in their home country for giving too much preferential treatment to the United States, and the news often shows Hyundai or Kia unions in South Korea protesting against this.
남조선인
I remember when I started seeing the new ones on the road and I don't know what it was but I just loved the way they looked.😊
In recent years, Kia has launched a number of popular new models, such as the Telluride SUV, the Niro EV, and the EV6. These models have been praised for their stylish design, impressive performance, and long list of features.
And affordability!
I don't want any of them.
@@Mike-lt6sj no one ask but thanks for sharing tho
@@jesy1732I have a telluride and I love it but they are not affordable. A telluride cost as much as a base Tahoe and you get less features
I don't know about the Niro EV but Kia can't build the Telluride fast enough to meet demand. The value for money of modern Kias is good.
The Telluride is so successful because it looks so dang good for a station wagon. Why don’t other manufacturers try and make good looking cars? Some new cars are just hideous. Lol
Between me and my son , we had 14 Kia and Hyundai since 1990 , I was a building inspector before my retirement and I did about 50 ,0000 km a year , I had a faulty gas pressure unit in my 1990 Excel at 160,000 km and that's it ! My son as currently a Stinger GT 1998 and I got myself a 2020 Soul EX Premium...With good maintenance the're industructible..
My 1996 Kia Sephia (bought new for €10K) proved to be extremely reliable, still use it daily with 140K km. It's so simple and inexpensive to repair, no fancy computers and electronics. It's based on the Mazda 323, Kia bought their tooling when they changed the model. The way car prices are today it makes sense to invest €2K-3K to restore it to mint condition and have it last another 10 years.
140k km is very low for a 1996, doesn't show much about reliability.. In europe a car is only reliable if they do many hundreds of thousands of km
@@servissop151km is one thing and age is another. This dude took great care of his crappy Sephia.
@@servissop151I have 338.000 miles, MILES, NOT KM, only 1994 Pontiac Trans Am I bought new. Lifelong Southern California car, engine never been touched, even the timing chain is original. 1 Factory rebuilt Transmission, 2 water pumps, 1 starter, 1 alternator, and 2 radiators replaced. Engine runs and sounds like new, uses no oil, Castrol GTX at 3000 mile changes. Not bad for an almost 30 year old car with all that mileage, and its still very quick, and fun to drive.
I bought a small KIA car a few years ago, brand new from the factory. I had zero issues with it basically. And a 7 year warranty. Cheapest among the competitors. How can you beat that? I had to sell it because I needed something bigger. But I would recommend it to anyone who can afford to have an extra car to commute around town with.
People used to make fun of Samsung, saying japanese brands had better quality, etc and look at them now, I have a feeling the same will happen with Hyundai/Kia.
I enjoyed the story and description of Kia’s journey. I just bought a 2023 Kia Sportage X-Pro. I have a 2013 Toyota Highlander with 237K miles on it. Time to cross shop, Kia won, better styling, better features, better warranty and better pricing. Gotta be keen on the financial aspect, sales are sales unfortunately. But your story was so on target 🎯. Kia is definitely NOT the bargain basement brand anymore. Time will definitely tell as far as reliability, but their warranty covers that concern. Ive been watching tons of video reviews on my vehicle and all have given it praise. So far I’m very satisfied with my choice. Good job 👍🏾 Kia.
Christ almighty. That POS is $40?! Why would you pay $40 for a lifter Kia Soul? You could have gotten so many better cars for that.
I have a sorento and when the engine failed Kia paid for everything plus my rental. Besides that I love the sorento
I bought the Kia Cerato sedan in 2012 and the car is still as reliable as it was when i first got it. I am planning on buying the Sportage soon, quality product.
I drove a 2005 Sportage for 17 years and traded it in on a 2023 Soul, which I absolutely love! 💖
I’ve bought my kia 2016 3 years ago and never had any issues with it
The way Kia has also took the Indian market with a huge wave in a very short period also deserves a seperate video...Both Kia and Hyundai have demolished the rivals...🔥
Great to see this successful company
I bought a Kia Niro Hybrid last year. It was my first car purchase. I save a ton on gas since prices skyrocketed due to inflation. It doesn't feel cramped like a prius. The exterior design is very nice for a non luxury car. The interior seats are interesting because they're not leather and feel cotton like but resist water and fluids. I would recommend Kia for anyone that has to drive and commute especially in California.
I bought sportage about a month ago after doing my research. First of all, design change made a difference. I wouldn’t buy if they didn’t change the the design. Secondly, I like how it’s a “full” car by default. Many assistants and sensors comes even in the lowest package. I also liked VW Tiguan but at the higher price it had less features (eg no lane assistance or adaptive speed control)
I'm the 3rd owner of a 2013 Kia Optima and I've driven this baby everywhere across the US from the canyons of Utah to the mountains of WA state. 95K miles and counting!
They have issues like every brand but they impressed the market. Honestly seeing kia’s in high end places around town is crazy. They went all in the right way.
My friend dropped of his new suv to get the engine replaced after it failed... He said the whole kia service shop was full of engines on blocks, all across the floor..
Kia used to be synonymous with cheap junk, but their cars have honestly looked great lately
They may look great, but check the current engine recalls out on Kia/Hyundai products. They still have a long way to go before being known as a reliable brand.
I bought a '21 Soul in June of '21 and have loved it since. It is my first brand new car, and I intend to keep it 'til the wheels fall off. I have wanted a Soul since they were first announced, and I was only 11 or 12.
Edit: My car is/was affected by the security issue, but, foruntaely mine was never stolen. Mine got the "upgrade" (update) like 2 months ago.
I use to talk so much crap about my partners 2013 Kia Soul. Fast forward a few years, my car getting totaled in an accident, I get a 2022 Kia Seltos😂
I had a 2001 Sportage, a 2002 min van. They were problem free, but cheaply made. Now I have a 2023 K5 GT Line, which is beautiful inside and out.
Kia has become an excellent brand. Working together and sharing research and tech alongside Hyundai has benefitted both of them. A base Kia or Hyundai come with all the bells and whistles, it's unmatched by rivals.
They sell you on features and but short you on longevity. You can get a solid 8 to 10 years out of it, but after that it falls apart. They offer that long warranty and hope you dont use it but put parts cheap enough that you might.
I'd take a Mazda anyday
It’s one brand I have followed their growth since I knew about cars and to say am impressed is an understatement. Each time I give a talk about success and courage I use these company as a reference. I never knew one day I will confidently walk into a Hyundai or Kia dealer and buy one but now I can confidently sell one to a customer or recommend one.
I'm holding onto my 2015 Kia Soul 1.6L it has 260k miles and a 2009 Kia Rondo 2.4L with 200k miles. People say Kia is garbage I hear that all the time especially on social media but the fact of the matter is many people don't like to maintain their cars as the manufacturer's severe usage conditions call for.
I purchased a 2019 Kia Forte about 6 months ago and I've been super happy ever since. Despite being a few years old, the design is still strikingly modern, I've had 0 mechanical issues with it so far, and (if there's no traffic) I can often get over 40 MPG on my commute to and from work. All of this for a super reasonable price. 10/10 would get another Kia in the future.
My band's bassist got a Kia Carnival, man that thing is a truck. We 5 seat in it will a drums and gears, drive miles and so damn reliable.
I see them everywhere. I bought a K5. It is a well priced car with decent features and looks sharp.
Those K5 always grab my attention, I hope to get one at some point
Just ordered my k5 gt line today (2.5 L GT Line). How is the driving experience though?
I bought a new K5 GT LINE with premium package in passion red, in May of 21. Its been absolutely flawless, just turned 30.000 miles. I would expect a car to be flawless at this mileage, but that's not always the case for all cars. I'm very pleased with it, have had people come up to me of all ages to tell me they like the car! I bought at the right time before all the crazyness started, paid MSRP, and got the 0.0 intrest promotion they were offering!! I intend to keep this car indefinitely.
@@johnfranklin5277 you have the 2.5 engine? Because in Dubai we don't have the GT, only the GT line without the turbo? I am still waiting to get mine (2023 GT Line Fwd 2.5L)