Mindset is Everything | Cole Bennett | TEDxUIUC
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- เผยแพร่เมื่อ 20 พ.ค. 2019
- Cole Bennett came up with the idea for Lyrical Lemonade while still in High School. Through his talk, he walks through what it took to grow Lyrical Lemonade into what it is today along with how he navigated the music world. His talk emphasizes why having a passion for what you do can change the game and bring you success no matter the obstacle. As CEO of Lyrical Lemonade, Cole Bennett has produced some of hip hop’s most viewed videos. Entrepreneur Cole Bennett is not afraid to confront risks to move ideas and creative expression forward. Growing up in Plano IL, Cole enjoyed bringing ideas to life. Whether, creating comics or making skits with friends, he always loved to create. At 17 years old and a senior in high school, Cole produced his first music video. Discovering this deep passion, he founded Lyrical Lemonade while still in high school. After graduation, Cole moved to Chicago to attend DePaul University and further chase his dreams for Lyrical Lemonade. Cole’s dreams quickly became an undeniable reality that led him to dropout of college. His imprint, Lyrical Lemonade, is now a multi-faceted company that specializes in visual content, live events, high demand merchandise and more. At the age of 22, Cole has now directed over 300 music videos for some of the most influential artists that have amassed over 2.8 billion views. Cole has been featured in major publications such as Rolling Stone, Forbes, XXL, and Billboard Magazine. As the Summer approaches, Bennett is exploring another adventure - preparing to enter the beverage business with his very own lemonade. The lemonade launch is just in time for the second annual Lyrical Lemonade Summer Smash, a hip hop music festival expected to bring together 20,000 people in Douglas Park, Chicago. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
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Mad respect for giving Mac a moment of silence
Rip
kinda weird actually, what does that do? hes still dead, and not like he gets to see that
No it was wack, what a cornhole virtue signalling moment.
J. V don’t feed them attention
"paying respect" isn't real dude, people only do that so they feel like theyre a good person. I studied this in college, psycology on humans response to tragedy.@J. V
@J. V notice how all these people are saying "respect to Cole for the moment of silence for mac", do you not realise whats actually happening??? cole knows mac fans would say that, so he did It for that reason cause it makes him feel like hes a good person, and he knows others will view him as such. that may not have been his direct intentions but underneath that's whats actually happening
Okay but what if Cole Bennett directed this?
The VHS Guy this needs to happen lmao
Plot twist 🤫😂😂😂😂
We might've actually gotten to hear the ending 😁
The VHS Guy epilepsy
Then it wozld be on the lyrical limonade channel! €:
First “yo” ever used in a Ted talk. Props
AugustK when
Max Polentz 29-30 seconds
Nah kid cudi had a legit Ted talk
Kid Cudi and Steve Lacy both got Ted Talks and used the word plenty times
That's cool and all but I didnt see him crowd surf like nardwuar did
I gotta stop dreaming about my dreams and start working on them
This is my biggest regret
Patrick Da don how
Don't let your dreams be dreams
Yesterday you said tomorrow
@@0rc-- spent too much time dreaming without even puttin in the work
I get the "glass half full" reference but I can't help but think of the missed opportunity to say "turning lemons in to lemonade"
Cringe
@@Daniel-ux5st bitter
When life gives you lemons turn it into lemonade 🍋
Lmaoo fr he should've. 🤣
@@sullyandrickhd5776 No, life gives you limits as long as you're afraid
Man really did a ted talk in Birkenstock’s 😂 the people’s hero
all he wears my g
Actually insane to see the kid with Birkenstock’s and an off white Simpson’s tee giving the ted talk
Deadass all he wears
They’re like jandals but for guys... not good.
Klei Meta seriously, is there anything more risky to wear than Birkenstock’s on stage?
Cole Bennett’s is one major reason why 2016 was such an iconic year for music
Yes and same with Joe Buddens and Meek Mills
@@jimmyhooks 🧢
Not true
music videos*
nahhh, i’m pretty sure that was cause of the music. He probably influenced videos tho
this man rly gave a ted talk in slides
@@Merq_v1 he bald too
this man really did a tedtalk in general lol thats crazyyyyyy
@@justanotherisekaiprotagoni7293 bro I think he’s talking abt sandals
Forgot about that, got lost being “half-full”
This man really has so much money and appreciation in the rap game
That’s the only ted talk I’ve ever watched outside of school
Caleb Srock was just about to comment this
I watched one on nardwuar
I’ve only seen this one, Nardwaurs, and kid Cudis 😂
Caleb Srock you must be very bright 😳
kinda sad tbh, these ted talks are good for younger people since they are easy and you learn a few things
So I googled “how to book Lil Uzi Vert”
That’s when you know Coles’s a legend 😤
Humanist 101 200k! 😓
Humanist 101 daym you’re right
he’s a problem solver
Back when he was at 8k a show 😬😅
If you thought that was cool check out the Nardwuar TedTalk
I broke my neck surfing and i am physically paralyzed..... I use my disability as a tool to make people walking around realize that they are mentally paralyzed by Fear, Self doubt, and limiting beliefs........ Mindset is everything!
Hope that’s all going alright with you. Respect. 😁🙏🏾❤️
You are a legend
Respect.
Absolutely awsome man. Mindset is everything. Perception is our reality and fear is the plague that holds everything we dream about back from manifesting into our reality. Much love man keep up the good fight🤙✌💙
Real rollin Crip
If you're reading this, you can have anything you desire. All you got to do is go for it.
Thank you bro I appreciate you
Thank you man🙏
True 🙏
Thank you. Back at ya☄️💫💕
Whoever edited the ending is a "glass half empty" type of person 😪
right lol didnt even get the full thing
if more people watched the whole thing you’d have 2k likes rn
on god it was so abrupt i wanted to see it all
I read this comment before I watched and died laughing at the end when I fully understood what it meant
@@MillennialsReppingCulture lmaoooooo same
“Optimism is a subconscious way of prioritizing your happiness.” 💎
- Atrexcia
So then how do explain my pessimistic personality
🙏🏽
its very true!
the exact time I read this he said it and that was weird
Plot twist: he was walking around the whole time for steps on his Fitbit
lmao
lol
Yes that must be true 🙈
😂😂😂😂😂😂😂😂😂
Someone give this man a tissue
Please! It was so distracting!
Kristin-Art L. 🤧🤧🤧🤧🤧🤧🤧🤧😲
and a Doctor. A.S.A.P
Don’t wanna blow your nose when it’s dripping down lmao
Don't snort drugs kids. It'll lead to terrible things.
I find it very interest how at 8:30 he got an applause for getting a top mark in college, whereas before that he’d said many great things done to start up his business which didn’t once get an applause, quite reflective of where we place our values as a society
Well his delivery of it made it seem like he wanted that response... plus he’s literally on a college campus lol
Max Contreras looool
good observation. i thought the same
Grades aren't everything! Your right bro!
Grades aren't everything but that is in fact one of his earlier big accomplishments because he broke away from being a B grade type student and passed with honors. He was very proud to say it also so why not applaud it?
Cole is living proof that you gotta have that drive and mentality to never quit . Inspirational 🍋
r0oster juice totally, extreme positive thinking is gamechanging!
Never quit is a strech, there are times where you have to quit and other times when you've gotta keep going
@@theshpee1214 When do you quit? Never. Gods got you.
Things I’ve learned: 1. to become successful you must pace back and fourth 2. Also don’t listen to haters 3. J Cole has a simple palette
Point 3 is definitely the most inspiring. I shall stick with a simple palette.
DJ Khaled been telling us that for years lol
and fucc kwayvoh
I think nobody is talking enough about how he started all of this while maintaining amazing grades in school, and only decided to stop school once he already set himself a future. That just shows how smart he id
proud of you g, it has been insane watching your come up!
Jayden Constancio oh yo DEADASS
Real recognizes real 💯
Madd respectt to colee 🙏🏽
U a big part of the culture too🙌🏾
No Jumper bring cole on the podcast
Thank you for bringing Cole Bennett on. Great presentation Cole, lots to learn from this. I look forward to you all bringing him back. Cole Bennett/Lyrical Lemonade will go down in music history
Altered Perception Ent. agreed.
Just sad it sounds like it got cut off at the end =/
@@2themax101 Yea that was kinda disappointing lol. I hope they didn't cut off too much, I would've liked to hear the closing words though.
BIG FAX
Altered Perception Ent. That’s true!
Doubt kills more dreams than failure ever will.
~wisdom~
Yeah, there is alot of sense in this.
Our doubts are traitors.
One thing I regret in my life is to doubt crypt0. Doubt is a sickness
Doubt is an uncomfortable condition, but certainly it a ridiculous one. Lol
Crypt0 is the future, investing in it will be the wisest thing to do especially with the current rise.
Who else wants a documentary of Cole Bennett!?💯💯💯
Period
I shot one for him, look up JROWZEY FILMS
Absolutely
Legend says Cole is still pacing back and forth
lmfao
😂😂😂
Eli lmfaoo
400th like!
i feel like people who stand still have a problem lol
Bet the camera man was like “can this dude jus stop movin god damn”
Edit:Y’all took this comment way too serious
Gus I think it was his way of coping with nervousness or anxiety cuz it’s what I do when I speak on stage.
Lol fr let him be.
Bruh the camera is on a tripod nobody holding it up.... all they have to do it move it and center him in the frame
You’re supposed to walk around during a speech
He moves a lot ikr 😂
See y’all in 10 years when this pops up in our recommended
See you in 10 years! 🤪
Fr😭
See u in 10 😭😞
See you then
Facts
This man is doing big things for being so young! Its so impressive. He's in his early twenties and is the founder of one of the biggest mutli media companies in the world and directed music videos for famous rappers.
For real, until i saw this video i thought he worked FOR Lyrical Lemonade. Didn’t know he found the whole damn thing.
@@avxntvra yeah same i always thought he was just the director of the music videos, not the founder of the whole company
How many people actually watched the whole thing?
me
yeah
Of course
who seen him get cut off
I’m proud to sit here and said I did
The fact that people at his school all started reppin the stickers even though they probably didn’t even know exactly what it was, was awesome. That’s like lowkey support and probably got him hyped up. Wish more communities were like that
Angelos.Universe I agree
im guessing his high school is just like any other high school...
@@tomedgoose definitely not man. It might be a thing that has to do with where u live but definitely not a lot of high school communities r that supportive, all people who don't want you to be succesful
That’s Illinois for ya lmao
Bennet: Aye cool I’m doing a ted talk
Cold:Im about to ends this mans career
I'd never heard of him but I was intrigued so I watched this when I fell down the rabbit hole of binge watching Ted talks. He has such a nice nature, he seems really sincere and he talks complete sense. No ego, just honesty and it makes his talk so much more powerful to listen to. He comes over as just an ordinary guy who achieved his dreams and now talks really modestly about it, admitting how hard he worked and the determination and sacrifice it took to get there. Amazing talk that really struck something within me.
"sometimes there's no way to solve the problem, and that's part of the problem solving"
he's eloquent, concrete, he understands the power of a narrative, he's humble.
“Uh um and um uh uh”
Eloquence🤯
Far from eloquent
@@ObamaSaidSo hate more ✌
Lina Bx well put
the only ted talk I actually listen and watched the whole thing outside of school
andrqws on jah ?
Are ted Talks played on your school?
that's just sad
Watch nardwaurs
At least its a start
Love how he had a moment for Mac Miller, the respect even on stage.
optimistic mindset, being grounded, being a problem solver and being thankful
Mindset can literally effect everything. Stay up
Shelly B 💯 facts! That’s the biggest part in following through with any type of change you have to want it first, and with a good mindset you can find the strength to stay disciplined and inspired
*affect
Indirectly
Cole is so important to rap culture. He’s broken artist like Lil Xan, Juice Wrld, Lil Skies, Lil Pump, Smokepurpp.. and more. He’s the real goat
And to think, the culture would be so different if he had decided to listen to that one kid in high school. Butterfly effect
OwnerSam
So crazy man. Truly inspiring, imma shoot music videos now smh
Juice wrld and lil skies are great
Keegan James Catlin CD fr Skies and Juice Wrld have real talent unlike Pump and Xan
i fw cole but the rap culture would’ve been better if those artists never blew up lmfao
The Rest in Peace for Mac Miller and shout out for him. Miss Mac Miller
“I needed to tap into my mindset to take it there, it’s all about your mindset and how you think and I truly believe that… anyone can do it”
- Cole Bennett
Cole Bennett is one of the most inspirational people in my life. His Rick Reuben is him to me. I was at rolling loud with my camera and he saw me waving at him from a distance, parted from the people he was talking to and came to talk to me and take a picture. Cole is the reason I started editing and will continue to strive and be the half glass full thinker I am. All love to lyrical lemonade. Genuinely appreciate Cole Bennet.
Aylo get it brother!
I wanted to see your content man! Please post whenever 💪🏾
Leunaj Satnom it’s on my insta @aylo_edit , I’ll be posting on here soon tho!!
Aylo love this
Same brotha! good luck to all of you
It’s really interesting how much more motivating a ted talk is when it’s someone like Cole Bennett who you’ve followed for so long
No one cares that u followed him for "so long"
Yeah, Aight it wasn’t meant to be some flex, why go straight to being toxic lmao
@@northmac Stop being negative to others because your life isnt going well
It's just not the best to only take advice from somebody you follow, because you can learn a lesson from people outside the rap game too.
I’m already PJ hah seriously, this is the one I’ve connected most with in a while
Why does Cole Bennett look exactly like I thought he would?
HAHAHAHAHAHAHHAAHHAHAHAHHAHA
thats no cap now
Fr
Because he’s real.
At the time of this recording, he had no clue that he'd be working with Eminem. Not only that, but the video would live exclusively on the LL channel. GOOD ON HIM.
“And um” were the last words ever to be spoken at a ted talk
Camera man probably mad that Cole keeps moving back and forth 😂😂😂
Cole IS the camera man
FamooseTV 😂😂
Effectively, he's directing the camera man.
Feziboy 😂😂 usually he’s directing, but now, he’s REdirecting.
He's directing the cameraman and got more confidence than him
Such a humble, well spoken person.
I’ve known about Cole for awhile but this was the first time I got to dive in and really hear his story. 📈
Man I genuinely love this dude bro, we stay half full
Yeah fr dude bro 🙌
Abdel Thab super positive
Half full on the come up..
You never heard that b4 🤦🏾♂️
Imagine hearing this power sniff in an auditorium with loud speakers.
1:37
😂
LWLman lol
I laughed so fuckin hard lmao
Yo hes skeeted
He’s on coke lol
when the seed has been planted it always feels amazing , Cole. 5:53
Positive mind. David encouraged himself in the Lord. Tap into your mindset when you need it, those hard times. Look at glass half full not half empty. Optimistic. Not pessimistic. Appreciate things. Be grateful always. Give thanks to God always. Mindset is key 🔑. You can truly do whatever you put your mind to. Truly.
Bennet: Aye cool I’m doing a ted talk
Cold:Im about to ends this mans career
yung dagger dik it’s bennett*
nah that's not a cold my g haha
@@sheepdebuts I was lookin for another comment somewhere of someone pointing this out haha
😭💀 ❤
chelsage sage what’s up with the emojis lmao
this guy is living proof of how hard work will carry you to your desired destination... thanks for the talk cole
Brett Martin well put
Idk how many times I came back to this video to re watch when I have negative thoughts. Cole u truly inspiring and it shows in your works
When I started consuming more content around creating a positive mindset my whole world changed.
its amazing too because the more you watch, the more it gets recommended to us so it becomes a snowball effect
this storyy needs to be made into a movie
Micoola really tho
I agree with that ☝️ maybe he should write it?
Alexander DaGreat and direct
"Lyrical Lemonade" 2021? *peep emoji
Or a short film
The one ted talk that we will actually listen to in class
ben that we need to listen to
respect to Cole, he’s humble asff and legitimately made his brand which led to all these artists including him as an inspiration to him . keep going brotha 🖤💯
This man just blew my mind. Truly inspirational this is amazing and im inspired.
i really did witness this guy coming up and building an empire. This TedTalk was truly inspiring and you’re right mindset is e v e r y t h i n g
It's not everything there are 3 other sets that determine everything like your soul and health set
n it’s been amazing to watch
Don't forget skill set
Thank you for this Tedx we need more people from the rap game
Kid cudi did one
Liam Cook 40,000 years ago
Liam Cook that one was amazing
Russ needs one
Yea Lil pump needs one
That moment of silence for Mac..thank you Cole. Much love
POV: it’s 2am and u just found out Cole Bennet was in a TEDtalk
Edit: Wow thanks for the likes lol
wtf😭same
1 hour off
1:30 am *
@@cole1990 aye so we just all gone be named cole though lmao.
Yo wtf lmao
He's so humble even when he's achieved and done so much, Cole you a real one.
props to this guy, he was the catalyst for many of the artist we know today
Jared Hayes it’s really impressive actually
They should make a movie about him and he should direct it.
Cole's mom will be really proud of him. ❤️
Finally getting the credit he deserves! Shoutout Cole Bennett for putting in work and for putting new artist in the game 🔥🔥
Marley Zo yeah he deserves it
This guy is the GOAT! He changed the game for every creative out there
Steven Van the goat? Lol
Why are you verified
@@JaronLukasXYZ GREATEST OF ALL TIME
Yes, everything begins inside our brains. Thanks for elaborating on optimism. We need to be optimistic thinkers and the most inspiring people. Face the consequences and be the problem solvers, not the problem makers.
Young legend mindset!
“Prove myself wrong” (8:09)
That phrase will stick with me forever! 🤯
its not a particularly deep or unique phrase.. but if its what inspires you, more power to you
*he’s very humble and inspirational person, i adore him as a person*
clueless agreed!
Cole is one of my absolute favorite people ever, truly inspirational
Someone get this man a tissue.
I first discovered Cole back when he only had 1500 subscribers. I knew this kid was speical. The way he edited videos differently. I directed/edited music videos too and was inspired by his work. But, then I saw him brand himself. From how he got all these chicago rappers to host their videos on his channel only. I just couldn't understand how he convinced them. I saw his vision from the get go and knew this kid is going to blow up. A couple years later. Millions of subscribers. Millions of views. A brand. So young. This kid is a genius to be able to orchestrate all this together and execute. He was dropping videos faster than I can shoot and import the files on my computer. This kid is going to be great and go even further in life than just lyrical lemonade. He's only in his 20's. Watch when hes in his 30's or 40's The resources, the branding, the networking, the connections he has built and just a genuine, honest person. No doubt in my mind this kid will be a billionaire someday.
Cool story broh keep it light next time
@@OneManCanStopTheMotorOfWorld or keep scrolling brotha.
Coles my inspiration for trying to change the music industry!
LOL INTERNET POSTS he did change the music industry
A Hope you wouldn’t have half of the artist that are hot rn if it weren’t for him
LOL INTERNET POSTS you rock too
This guy is so genuine! Thank you for sharing your journey Cole!
Just stumbled across this today, watched the whole thing and I enjoyed it more than any other ted talk, he definitely got a good head on his shoulders and he learned to win with persistence and changing his perspective, I agree 100% on mindset being the key factor in getting to a better place mentally emotionally and physically, Cole should do more talks like these for aspiring artists and people like him, and he spoke a lot about something very important which is setting goals and achieving them, he is young but he giving out some free game for people who are here looking for some, he def deserves some respect and more credit than what he gets, if this didn’t inspire you at one point you might need to watch it again 💯
an inspiration to any artist. so talented, and such a great person too. deserves all of his success
Jake Taz yes I agree huge inspiration for me too
This is the first time I watched a Ted Talk by myself. I always watched in one of my class but it’s cool seeing someone from the music industry talking about what’s on his mind.
Qaletine same with the Kid Cudi Ted Talk
Qaletine I love watching people get smart early in life
Here from the EM “Godzilla video. Cole Bennett is a young king. Legend in the making
Cole is such an inspiration, he has made so many big names and given opportunities to do many artists, he is a legend. Keep doing great things :)
This man was moving around the stage more than an X concert 😂
Cameron Mitchell
You could see he was nervous, big ups for him pulling through.
Jaden T fr speeches are hard let alone a ted talk as a younger person who may be seen as less intelligent
Daym bringing the hear
Setting a great example for the future, that's what I call a 🐐
Lamb?
T E N N O bro
Im proud of you for standing up and chasing your dreams these thoughts of life you speak inspire me
This guy is a legend
“Our next level of life lives on the other side of the thing that we fear the most”.
Damn ...
He’s an inspiration to anyone trying to make a business in the creative fields, he’s built an empire and cultural powerhouse
DrewFilmedIt: If drew didnt film it it aint filmed right
Cole Bennett: Hold my Lemonade
I come back to this every once and a while... I look up to Cole so much thank you for inspiring me to go after my goals
I've been dealing with difficult circumstances and this has given me the motivation to be a glass half full thinker.
Andrew Tran keep it up. Have you tried visualization techniques?
Why did you just end the video abruptly? Let him finish ffs.
Maybe they had a memory card failure in the camera 🤦♂️ or not enough batteries 😂
still better than no video it's an amazing insightful 26min
Hushed Tones they have multiple cameras so that wouldn't be an issue -- its either a mess up or they just didn't want it to be to long?
should of got lyrical lemonade to shoot the video
right lol
"and uhm--"
I too, am a glass half full kind of thinker. Thank you Cole -- keep thriving
Such an inspiration. You can truly do anything you set your mind to
“You have to be a to be a problem solver. Having no way to solve a problem is a part of problem solving.”
Protect Cole at all costs
Appreciate you so much Cole, you are incredibly talented.
The end sums it up from literally an idea to success all with the power of the mind set 🙏🏽