Hope you guys enjoy the videos! It's so fun to showcase and critique design work from all over the Internet. Remember to subscribe and leave a comment with your seller name below so I can check out your work too!
Hi!:) My seller name is ValeriaCreator! I'm 21 y.o I really hope to hear your comment on my work, I'm studying to be a visual designer, as well as drawing all my life. I grow and develop as a visual designer and live what I do✨
@TRA Nullius what you’re saying is extreme and unnecessary. It’s valid criticism and this stuff is subjective. I’m not in love with it either. That said @will Paterson it would have been nice if you mentioned our conversations regarding what little time I had to produce this for you. I told you I was traveling at the time and very busy in my daytime production job, so had to put this altogether in a very short. On that front I don’t think you gave me a fair shake, and especially at the price point which is negligible to me. I wanted to participate for the idea of exposure and for fun. In your last videos you’ve maintained a sense of neutrality and anticipated more of that vibe. and I fully regret being a part not having the proper time to complete. This was just one of those opportunities you can’t really pass up.
@@user-vq7vj4lu7f I’ve just checked our conversation, and I agree, it wasn’t the most time in the world, given that it was 6 days, but I did check twice that it would work for you and gave ample opportunity for you to decline if it was too short for the filming schedule. I’m sad to hear you only spent an hour on the work, I think you could have likely done a lot more if you had given it more of your time, I would argue that I gave very fair feedback on the work considering as you’ve said, you only put 1 hour into it. I will always be honest on this channel, there is no point in saying something is good or excellent when it isn’t, we chose you because of your portfolio, and I think if you had given it more time and effort you wouldn’t be frustrated by my feedback, I think in reality you actually regret not giving it your best shot. If the 6 days wasn’t going to work for you (I don’t know your full schedule) I think it would have been better for you to have declined. Regarding your pricing - you set your prices, not me. I think my thoughts on the work for the price, and knowing now how little time you spent on it for that price is more than fair, and above all honest, even on a sponsored video - which is what I always aim to be. Sorry you didn’t get the positive response you wanted.
@@willpatersondesign that’s all fair but it wasn’t 6 days. I told you I was traveling and would only have a short time at best to complete, but wanted to participate because of the fun nature of your videos. If my service is open I would normally spend much more time with my clients and we would also go through a revisions process until the work were perfect for them. But given the gravity of the exposure it was something in my mind I had take on with whatever resources I could muster. In the delivery I reiterated I wish I had had more time to work on it, and offered more time to complete revisions or work on more concepts. I understand there is a point at which you need things completed to produce your content, but I went out of my way to make it happen for you so that you could have said content in time, and would have anticipated a tad more respect for my being cordial and flexible for you. My point is that at this price point and with the time allotted, it stated I hope it read as decent. But I for sure would have put together more concepts and refined this quite a bit with a full regular turnaround time and I respect any and all feedback. Like I said I’m not in love with it either, but it was to be presented as more of a reasonable starting point with revisions. It wasn’t made clear to me at any point that there would be no review process together after, which as you know is typical for any design job.
The graffiti one was the most engaging and a welcome departure from the lightening bolt = energy drink mentality. It could have been the foundation for a really cool animation. It needed work (legibility and color tweaks) but quite frankly, for an “artistic” energy drink, it makes way more sense than the others (which were nearly carbon copies of each other). Just because it uses the element of graffiti, doesn’t automatically make it “grungy and not upscale”. It can be presented in an ultra urban, “hip” way, and as an artist myself, I would be interested in a drink that presented itself as such.
@@taymoorilyas5709 you killed it in my opinion! I mean I love simplicity, but yours caught my attention immediately. I would totally try that one out, just because it's the most iconic and outstanding design between the simple and repetitive designs. Even tho I am a 3D Artist I can say you deserve to be the winner!
Literally said who the customer base was for. Which is the reason for the simplicity or all the logos but child play gamer drink if that was the target audience then yes it would be great.
Interesting. Design is so subjective. Will clearly preferred more minimal designs and that's fine. I'm the exact target market Will is talking about and thought the graffiti designs were by far the most engaging. Urban, Energetic, vibrant, not to mention youthful and would stand out on the shelf.
I hate to say it, but these logo's are quite underwhelming.. The fact that they're all using an electricity symbol says to me they didn't go that extra mile of thinking beyond the first thing that comes to mind. I'd love to see you create your own logo for this energy brand!
Kept thinking this throughout the entire video. The only one that I liked was the graffiti one and he shot that down immediately. As an artist in her 20’s, that would grab my attention more than all the others
@@chillito2560 good question! I personally would've gone to animal symbology, looking for an animal that stands for energy and strength. Like a tiger or a bear. Then create something unique and creative with that.
Definitely would've chose the graffiti, reminds me of the Monster "Ultra" series where each flavor would display different graffiti artworks with the one constant being the Creatir logo. Brick background on the can could be cool too. And have the nutrition facts in a white graffiti bubble.
I actually really liked that jingle, tbh when he said that he was going to include a jingle I just thought that meant it would be a little tune with the name of the brand in it so I was completely expecting it. The other one was a little too bland for my taste, but that’s just me!
Kaixx was definitely the winner. The last one was just too bad in my opinion to be chosen for a drink and to get animated. The Graffiti one was the one to choose.
Love the animation by vitorgrr! It starts with a dark background and then lightens up as the lightning hits the bottle - so cool. The fluid jumping in a bottle looks yummy :D
I was definitely here for the "Animation" part of the video - as someone who does Motion Design myself, I find that really inspiring. And it shows a lot of technical skill. Vitor absolutely killed it.
Honesty, I like the idea of the graffiti logo but would've done it differently. I would have done a BOLD graffiti logo type, and have doodles/sketches all over the can. It'll symbolize the creative juices flowing as if you're mind is overflowing with ideas(energy). Scrap the lighting bolt and water drops, it's too cliché.
My favorite one I guess out of all of them would be 3 , but too be honest I HATE the flask idea , it feels like some science project or something for a logo that deals with science , but maybe that’s just me !
Great video, I love this co-production! My favourites are definitely: ▪︎ the first logo by kaixx8 (It's the mockup and the colours that win me over. I do think the creative part hasn't truly come out in any of the logos.) ▪︎ the animation by vitorgrr (Absolutely amazing, really love it!) ▪︎ the second jingle by Silvio (Fits the animation so well!) Overall it's awesome to see the different directions every designer is taking and it also helps to value your own work at the right price/level.
The graffiti one was the best, it looked like an energy drink for creatives. The rest were bland, though the first potion bottle one was my second favourite. I am in the age range and I would have gone for the graffiti one first out of everything, the only one that was artsy
so my favourite is actually the second, even it looks like cheese... for that you could simply switch the colors between the C and the fluid and i especially love the design on the can. yes, the grafitti is could as well but the contrast between the colours match very well
Haven’t finished the video yet, but I wanted to say my favorite logo so far is the graffiti logo by kaixx8. You had a fair point that it may not attract the target audience, but I think the drink would immediately grab my eyes when it’s on the shelf, I love how the colors work together. I’m imagining a 12 pack box of this energy drink could have an imagine of the logo sprayed on a wall, maybe some police lights on the sides. I think I’d pick that up just out of curiosity, which would make me more likely to buy it! Just some thoughts, now back to finishing the video!
All the other logos were stereotypical bland expectations in the current market. The graffiti design is eye-catching kind of similar to Monster energy drink with it's sharp graphic M
I love this guy having completely diff view towards what should "Energy Drinks" should looks. Meanwhile Monster energy Drinks having same logo till now
Favorite Logo : the first one, sorry Will, I think that one stands out the most and screams ENERGY DRINK, hehe. Favorite Animation : 5 & 4 are real close, but slight margin to the last one. Favorite Jingle : Both were really good in my opinion, but I like the first one, even if it's cheesy, especially if I were paying for it. It might be a little cheesy, but it's definitely an earworm. I could see that in the beginning of videos, or as a short advertisement on TV, and after 4 or 5 times, you're gonna be humming it and singing the title (think "Ba da ba ba ba, I'm loving it").
It’s kinda tough having logo designers making packaging designs. I think IRL you would want one person to make the logo, one person to create assets & a guide for the brand, and another person to use those two things to create a great packaging design!
Exactly, it's called specializing. Most top design agencies hire designers that specialize in certain fields, but lower-scale design agencies tend to hire jack-of-all-trade designers, they're able to do them all but they're not amazing at it.
Pff a good designer should be able to do it all and tell a story that makes sense. Where they explain why they chose the colours or fonts they chosen… I believe in teamwork and collaboration. Just saying that one person could do all too
I think you're demanding too much from these designers, they created a logo for very little money and while they try to match the standard - the brief wasn't packaging design, it was logo design.
Every time I am watching what authors delivering for over 100 dollars, i am silently crying, cause of realization that I am underpricing my work so hard.
So true. I do art, but I also studied graphic design in university and had a bit of experience working on that. And my friends who were doing logotype designs on websites similar to the one featured in the video.. They did them for, like, 30-60 usd xD (with presentation and few versions) It makes me really considering rise prices for some type of work :' 3
I’ve seen a lot of your videos and I love the format but I noticed that you don’t take into consideration accessibility of the designs as much. First design with green on green - not super visible, second design with C being the logo (makes the c look like an icon that’s not part of the name)… it’s a big no-no to make the first letter an icon!!! there is more examples like this one in your videos. Wish you could educate people on this mistakes. We need to work on design that’s not confusing or not accessible. It should be easy to understand, spot and remember. Anyway thanks for sharing, I love this creative space :)
Form the logos animation for me 2 was so impressive and worthing, but the logos none of all was the one that will catch my eye in supermarket if i would buy 🤷🏻♀️.
Tbh, we charge $500 standard for any logo, whether your a small or large business. Course we might reconsider if you’re a huge business. But yea, never feel you have to undersell yourself. I made that mistake for years.
The coolest was the 1'st one and the second. They had an idea, something that hard to catch, and very impressive by colours. Other works was like templates from freepik
I felt the magenta-on-yellow theme with as simplistic as an animation as it ended up being was immensely underwhelming. I liked the electricity-themed one more because the fade of the background to a brighter shade communicated the opening up of ones insights into their world. Additionally, the jingle for that one was epic. The soft sounds of glass tapping and electricity buzzing was a perfect understated accompaniment groove: it does not aim to be the highlight, but aims to create an environment in which you cannot help but groove away at your own work.
I would love to give my own shot at the Creatir logo, I think this episode was underwhelming creatively. Everyone was pedestrian in their approach, it was very much the same, utilising a lightning bolt and I felt the typefaces weren't complimentary. I find it interesting how each desginer seemed to give the same response almost to the brief. I would have antcipated a few unique approaches.
Exactly! If anything, this would have been the time to go crazy with fun creative designs, but they were all like making corporate logos. Even the graffiti one, there was still a missed opportunity in the way it was applied to the can.
Personally if i were the freelancer i would make the logo more grungy with textures and less motion blur and more sharpness and splashes for the animation and the logo should be sharp and more random and honestly the minimalism is not working, It should be handdrawn kinda...
I really like the last design. To me it is so beautifully minimalistic and has a nice color palette, wow. Don't know why, but this one reminds me of IKEA so much. Despite me liking it, I feel like this design could work better as some juice or soda design and maybe the graffiti one could represent energy drink better as I think it's more playful and outsanding .
Beleive it or not I'm actually working on an app called Create which is a social media app made by Creators for Creators! You'll be able to post, share, comment, message, buy and sell all in one place so im already hooked on this video just because of the resemblance lol
tbh your creative brief about a creative energy drink named « creatir » is not the most inspired you made. This is a funny concept but it is pretty poor, not the best starting point for designers u paid. Gr8 video though.
That's a shame you thought that, we were quite proud of the brief and thought it could be a really interesting one to do! Especially with the designers being the exact target audience too. Here is the brief in more detail if you wanted to see it in full, anyway. - THE BREIF: CREATIR The brand name is a fusion of Creative, Creatine and Elixir. CREATIR is a canned energy drink that helps blast through creative block on client projects and boost performance through fighting fatigue and improving concentration. Key words: Elixir, Fuel, Drive, Alert, Design, Juice, Creative, Boost, Clarity, Focus, Lucidity USP: “20% less revisions” The beverage has been compared to being like a ‘magic elixir.’ Numerous studies have revealed that for the majority of creatives who consumed CREATIR during work their projects required 20% less revisions from clients. Target Audience: CREATIR is marketed towards 18 to 34 year olds who are either studying a creative subject at University or who are a young professionals in the creative field, such as; graphic designers, artists, photographers, animators and web developers. Deliverables: CREATIR is wanting both an Icon & Logotype. The Icon & Logotype will need to delivered as a Vector file. We don’t have a set brand colour as we’re a start-up. Key Ingredients: Caffeine: Helps with alertness and concentration Creatine: Improves brain function and fights tiredness and fatigue Blueberry Anthocyanins: Improves vision, antioxidant, anti-inflammatory Anything else: Hopefully this covers most of what you’ll need but if you need more information or clarity do let me know and I’ll be happy to help! -
@@willpatersondesign my last comment may be a bit harsh, I didn't want to be disrespectful about your work, i'm sorry if you felt that way Will. My point is that the naming is a lit bit too soft for the category. Energy drinks standards are very hardcore and graphic with references like Red Bull, Monster, Dark Dog, Rockstar, Burn.. Even with a gr8 explanation, "Creatir" seems to me very discreet, and it closes a lot of the amazing possibilities of powerful universe we usually find in that category. As a long-time viewer of this series, I found that this is the episode with the less interesting graphic design propositions, and I think that the brief is one of the explanations. Thanks for ur answer !
I liked the 4th designer's logo the best. I also liked the first animation the best. Maybe adding some color to the bolt as it penetrates the circle would give it more of a punch. FUN!
maybe this is just me, but I feel like the Design brief could've been worded a little better to incorporate what the energy drink is and how it can help "reduce revisions" in the actual description and not solely in the USP. It seems like your description of this energy drink in the very beginning is what should've been mentioned towards the clients instead of how it was presented in the written brief. And because of this I think that is a little more so as to why you kept getting lightning bolts in the logos instead of getting more unique logos. The way you explained it in the opening part of your video had me thinking this energy drink is something special but then the design brief shown right before the first logo just made me think this is just another energy drink but since it's catered towards professionals, it needs to be more modern and cleaner looking. (Which can be fine) but to me didn't make this feel like any special energy drink. And then it got even more confusing as your judgement on these logos, especially the 5th logo or the most expensive logo you mention how they are going full force on the energy drink and not designing around it's unique selling point made it seem even more like what you had envisioned for this Drink was way different than how it was presented to everyone designing for it. the unique selling point of this drink feels like that would be something I'd add to the packaging of the drink and not in the logo itself of the drink. While I know I wouldn't be able to come up with anything better than what we saw in this video (so don't comment saying how I should do this if I think I'm better, I'm not). This is all just how I interpreted this contest. And how throughout the video it felt like there was two different Energy Drinks being described to everyone. One with the design brief vision of a performance boosting drink and another with your vision of what you wanted people to design for, and that was not coming through as clearly as it did in the opening part of your video. Would love to see another one of these videos but changed up a bit to make sure it has a clearer direction rather than 2 directions. And if I think that way, I know there has to be a few others who thought similarly to how I did when watching and maybe the designer's asked questions and you explained more in your messages back to each designer because I know I'd ask questions too to try and get a better understanding of what you wanted me to deliver so I could create a better for a design for you. Idk, just my thoughts and opinions on the video and I enjoyed it regardless!
I feel like the brief for this kind of made it impossible to create something truly great. “30 something creative designers” is such a niche demo for an energy drink. I think thats why it was samey / a struggle for the designers.
Honestly the energy drink market has one product with many different designs, yes one logo though, and I think with the way that all these designers digging into one theme of lighting bolts I can actually see all of these designs working in conjunction with one another I thing you should somehow get them working on one logo as a team, keep all the fonts and use the fonts as differentiators between the flavours and versions, Kaixx8 graffiti as an ultimate energy junkie flavour and version, Daniela as an elite flavour, Eivind hokum in combination with Kaixx8 concept one mockup as an alternate fresher flavour, eftimov as the original and mynameiismud as a light or sugar free flavour.
Honestly... These are "blagh". Nothing that would catch my eye except the Graffiti logo. Yeah it's a lightning bolt again but at least it pops. And you... Shut it down. I'm just barely out of the target market being 35 years old (for less then a month) but this would definitely catch my eye when I was say 25.It's full of color, it screams SUGAR! and the mockups looked great with it. What in your mind doesn't make it target the intended market? The only thing I see wrong with it is that it would probably have issues when downscaled.
I'm @ 9:13 and at the beginning I was thinking about making a design of a Battery as a Energybottle. U know with plus and minus. logo coul be a "C" with a triangle what is charging. Why does everyone overthink this ? My idea is so simple and if young people see a battery like energy, i think they would buy it instantly
Coming from someone who does a lot of AE work, I would definitely lean into motiongrapher's take more... the AE preset lightning bolts on the previous one just took me out of it a bit. And not because it's a preset, but because it has such a different look and feel to it (small, detailed lines) as opposed to motiongrapher's design kept everything in the "chunky" animated style that matched the original design. The weight of the animated strokes, etc. all matched better in her animation and had a more clean, pro look to it. Great stuff as always! Love this channel.
Personally, i prefer Logo 3 (Concept 1) by kaixx8. His own looks very nice, attractive colors, modern and tell you it's an electrified liquid that gives energy.
I’m a hobby artist with a business background, not a designer, but I am curious what a company should expect to pay for logo design in general since it’s ultra important to launching a product. If you hire a pro, it seems you’re kinda locked into their few options. And I’ve seen this happen where someone hired a high priced designer, BUT the logo they chose has a lot of practical printing issues. And despite said issues, they get chosen only to realize the cost of printing items is insane. But if you pay many people on fiver, you can spend similar money overall over many artists, and not all will be great, but you get many more different options and maybe have a better idea or unique combination of ideas for what you’d ultimately like it to be. It’s an interesting problem to have. 🤔
I actually wanted the last one to have imagery on the bg in the areas where the colours behind the logo and the typeface would be good with some great graffiti images of colourful splashes and lightning like flashy colors
my opinion - All the logos were just passable for the price, last second logo animation was unreal, last animation was passable for the price & both the sounds were good.
Definitely prefer the 3rd logos, both the graffiti and the gamer looking one, they look more energetic and unique. The one Will chose just looked like a sort of medicinal drink or something, or a mouthwash. Maybe it's just a cultural thing.
Hi Will. Loving your videos and the way you critique and explain your thinking but i have a question about the general approach to designing a logo. What i've heard and read quite often from graphic designers with lots of experience in the field is that logos are not supposed to be an explainer of what the product is, and that they acquire meaning over time as they get associated with a product or a service. Would you say that this is a matter of preference, current trends, or type of client you are working for? Because from what i see in your videos is that every designer attempts to do exactly that, i.e. make the logo tell or at least hint at what the product is.
Personally, I would have developed a sarcastic, relatable drinks brand towards creatives. Something like "creatir, the best-selling drink among creatives. Filled with essential vits and mins for those all-nighters. Guaranteed 20% less revisions in one drink. * this isn't actually possible, but wouldn't it be nice" with a quirky, modern illustrative branding. Of course, it's easier to say than do, but I love the idea of this! Keep up the good work Will.
Enjoyed the video. In this day and age I would hate being a designer. It's all so subjective. Imagine someone telling Mozart or Picasso to change their masterpieces because of a color or font. That is why I do coding. Zeroes and ones are absolute values.
I wouldn’t use painters as an example for changing something as easily as color or typeface from a designers perspective (I am a graphic designer btw). That would just be recreating the entire piece and a painter even in the current day wouldn’t get a ridiculous request like a color change unless they really messed up a commission.
Idea behind the 9:30 logo is from the conceptual point of view the best. Typography is not powerful enough and a missselect :-) I like the looks of the presentation also. In this case the line „make the logo bigger please“ would have done it. Maybe without the whitespace on bottom and gradient in the background to make it explode. We are an energy drink, not Pantone ;-)
TBH while we are critiquing the designs, we should also talk about the brief that was sent as well. Generally, we always berate (in our minds) companies for sending briefs that make no sense, or briefs that isn't grounded by reality, or expect design miracles. In this case, I feel like the brief didn't really make a lot of sense and that there's not a lot of elements to ground the design with reality, which is also why that 20% thing never really got latched on to by the designers. Sure, it's up to the designers to conceptualise and ground the design themselves, but there's just not a lot of design element to work with in the first place. I will always come back to the person sending the brief to clarify or even straight up reject the work if I find it too lofty.
![BOWKYLION - วิงวอน (ex-change) [Official MV]](http://i.ytimg.com/vi/cLdnZWDaO-w/mqdefault.jpg)
Hope you guys enjoy the videos! It's so fun to showcase and critique design work from all over the Internet. Remember to subscribe and leave a comment with your seller name below so I can check out your work too!
Hi!:) My seller name is ValeriaCreator! I'm 21 y.o I really hope to hear your comment on my work, I'm studying to be a visual designer, as well as drawing all my life. I grow and develop as a visual designer and live what I do✨
@TRA Nullius 😂
@TRA Nullius what you’re saying is extreme and unnecessary. It’s valid criticism and this stuff is subjective. I’m not in love with it either.
That said @will Paterson it would have been nice if you mentioned our conversations regarding what little time I had to produce this for you. I told you I was traveling at the time and very busy in my daytime production job, so had to put this altogether in a very short. On that front I don’t think you gave me a fair shake, and especially at the price point which is negligible to me. I wanted to participate for the idea of exposure and for fun. In your last videos you’ve maintained a sense of neutrality and anticipated more of that vibe. and I fully regret being a part not having the proper time to complete. This was just one of those opportunities you can’t really pass up.
@@user-vq7vj4lu7f I’ve just checked our conversation, and I agree, it wasn’t the most time in the world, given that it was 6 days, but I did check twice that it would work for you and gave ample opportunity for you to decline if it was too short for the filming schedule.
I’m sad to hear you only spent an hour on the work, I think you could have likely done a lot more if you had given it more of your time, I would argue that I gave very fair feedback on the work considering as you’ve said, you only put 1 hour into it.
I will always be honest on this channel, there is no point in saying something is good or excellent when it isn’t, we chose you because of your portfolio, and I think if you had given it more time and effort you wouldn’t be frustrated by my feedback, I think in reality you actually regret not giving it your best shot. If the 6 days wasn’t going to work for you (I don’t know your full schedule) I think it would have been better for you to have declined.
Regarding your pricing - you set your prices, not me. I think my thoughts on the work for the price, and knowing now how little time you spent on it for that price is more than fair, and above all honest, even on a sponsored video - which is what I always aim to be. Sorry you didn’t get the positive response you wanted.
@@willpatersondesign that’s all fair but it wasn’t 6 days. I told you I was traveling and would only have a short time at best to complete, but wanted to participate because of the fun nature of your videos. If my service is open I would normally spend much more time with my clients and we would also go through a revisions process until the work were perfect for them. But given the gravity of the exposure it was something in my mind I had take on with whatever resources I could muster.
In the delivery I reiterated I wish I had had more time to work on it, and offered more time to complete revisions or work on more concepts. I understand there is a point at which you need things completed to produce your content, but I went out of my way to make it happen for you so that you could have said content in time, and would have anticipated a tad more respect for my being cordial and flexible for you.
My point is that at this price point and with the time allotted, it stated I hope it read as decent. But I for sure would have put together more concepts and refined this quite a bit with a full regular turnaround time and I respect any and all feedback. Like I said I’m not in love with it either, but it was to be presented as more of a reasonable starting point with revisions. It wasn’t made clear to me at any point that there would be no review process together after, which as you know is typical for any design job.
The graffiti one was the most engaging and a welcome departure from the lightening bolt = energy drink mentality. It could have been the foundation for a really cool animation. It needed work (legibility and color tweaks) but quite frankly, for an “artistic” energy drink, it makes way more sense than the others (which were nearly carbon copies of each other). Just because it uses the element of graffiti, doesn’t automatically make it “grungy and not upscale”. It can be presented in an ultra urban, “hip” way, and as an artist myself, I would be interested in a drink that presented itself as such.
Agreed! 100%
Thanks for the appreciations, and your feedback. I am the creator behind that logo. Kaixx8
I thought the same.
@@taymoorilyas5709 you killed it in my opinion! I mean I love simplicity, but yours caught my attention immediately. I would totally try that one out, just because it's the most iconic and outstanding design between the simple and repetitive designs. Even tho I am a 3D Artist I can say you deserve to be the winner!
i thought so too (that the logo was great), but as he said so himself: the age he was aiming at was 32 years old. grafitti wouldn't cut it.
The Graffiti one was by far the most creative and immediately sparked my interest. Everything else was kind of bland for an energy drink.
Yea but seems like it’s for children
graffity sucks on this
Literally said who the customer base was for. Which is the reason for the simplicity or all the logos but child play gamer drink if that was the target audience then yes it would be great.
Honestly, it reminded me of mrbeast a lot,
Interesting. Design is so subjective. Will clearly preferred more minimal designs and that's fine.
I'm the exact target market Will is talking about and thought the graffiti designs were by far the most engaging. Urban, Energetic, vibrant, not to mention youthful and would stand out on the shelf.
I love how he hearted this comment. Shows he is able to re-adjust his position on some matters, albeit it quietly.
I hate to say it, but these logo's are quite underwhelming.. The fact that they're all using an electricity symbol says to me they didn't go that extra mile of thinking beyond the first thing that comes to mind. I'd love to see you create your own logo for this energy brand!
I agree with you.
Kept thinking this throughout the entire video. The only one that I liked was the graffiti one and he shot that down immediately. As an artist in her 20’s, that would grab my attention more than all the others
What would you have done differently?
@@chillito2560 good question! I personally would've gone to animal symbology, looking for an animal that stands for energy and strength. Like a tiger or a bear. Then create something unique and creative with that.
@@tomteunissen that is easy to write, but tough to execute. I would like to see the outcome…
Definitely would've chose the graffiti, reminds me of the Monster "Ultra" series where each flavor would display different graffiti artworks with the one constant being the Creatir logo. Brick background on the can could be cool too. And have the nutrition facts in a white graffiti bubble.
I’m the guy who made the cheesy jingle! 😂 Someone needs to cater for that market right!?🤷🏾♂️
Thanks for the feature, Will. Awesome work!
That’s right! And you did it justice :)
I actually really liked that jingle, tbh when he said that he was going to include a jingle I just thought that meant it would be a little tune with the name of the brand in it so I was completely expecting it. The other one was a little too bland for my taste, but that’s just me!
I love jingles 🤙🏼
Howzit from Cape Town!
@@ChavinMedina Thank you so much!
Kaixx was definitely the winner. The last one was just too bad in my opinion to be chosen for a drink and to get animated.
The Graffiti one was the one to choose.
Love the animation by vitorgrr! It starts with a dark background and then lightens up as the lightning hits the bottle - so cool. The fluid jumping in a bottle looks yummy :D
I was definitely here for the "Animation" part of the video - as someone who does Motion Design myself, I find that really inspiring. And it shows a lot of technical skill. Vitor absolutely killed it.
Honesty, I like the idea of the graffiti logo but would've done it differently. I would have done a BOLD graffiti logo type, and have doodles/sketches all over the can. It'll symbolize the creative juices flowing as if you're mind is overflowing with ideas(energy). Scrap the lighting bolt and water drops, it's too cliché.
My favorite one I guess out of all of them would be 3 , but too be honest I HATE the flask idea , it feels like some science project or something for a logo that deals with science , but maybe that’s just me !
The only logo that showed creativity were the graffiti logos. It's literally art, on a can.
Great video, I love this co-production! My favourites are definitely:
▪︎ the first logo by kaixx8 (It's the mockup and the colours that win me over. I do think the creative part hasn't truly come out in any of the logos.)
▪︎ the animation by vitorgrr (Absolutely amazing, really love it!)
▪︎ the second jingle by Silvio (Fits the animation so well!)
Overall it's awesome to see the different directions every designer is taking and it also helps to value your own work at the right price/level.
I feel I could have done all these logos on Canva, the free version. The logos look cheap with a badass presentation to make them better than they are
The graffiti one was the best, it looked like an energy drink for creatives. The rest were bland, though the first potion bottle one was my second favourite. I am in the age range and I would have gone for the graffiti one first out of everything, the only one that was artsy
Would like to see more freelancers critiques
The first logo is not custom typhography, the font is hindsight2020, i use it daily for racing wraps designs
so my favourite is actually the second, even it looks like cheese... for that you could simply switch the colors between the C and the fluid and i especially love the design on the can. yes, the grafitti is could as well but the contrast between the colours match very well
Haven’t finished the video yet, but I wanted to say my favorite logo so far is the graffiti logo by kaixx8. You had a fair point that it may not attract the target audience, but I think the drink would immediately grab my eyes when it’s on the shelf, I love how the colors work together. I’m imagining a 12 pack box of this energy drink could have an imagine of the logo sprayed on a wall, maybe some police lights on the sides. I think I’d pick that up just out of curiosity, which would make me more likely to buy it! Just some thoughts, now back to finishing the video!
same!
All the other logos were stereotypical bland expectations in the current market. The graffiti design is eye-catching kind of similar to Monster energy drink with it's sharp graphic M
@@shainab-a2205 agreed! It definitely gives the same vibes as Monster
Thanks for the appreciations I am the guy who made thoes logos. Kaixx8 😊
@@taymoorilyas5709 Aah sweet your logos were so cool! If I ever need a logo made I will definitely keep you in mind 😄🙌
As a upcoming freelance designer, I have to say your thought process and careful critique of the logos is amazing. Great work, very addictive content
Visimatic's animation is something that I could see in a real Twitch or TH-cam ad.
Amazing job
Better animation for 50$ than for 190$
doesn't matter if you are actually building a brand
I love this guy having completely diff view towards what should "Energy Drinks" should looks. Meanwhile Monster energy Drinks having same logo till now
Favorite Logo : the first one, sorry Will, I think that one stands out the most and screams ENERGY DRINK, hehe.
Favorite Animation : 5 & 4 are real close, but slight margin to the last one.
Favorite Jingle : Both were really good in my opinion, but I like the first one, even if it's cheesy, especially if I were paying for it. It might be a little cheesy, but it's definitely an earworm. I could see that in the beginning of videos, or as a short advertisement on TV, and after 4 or 5 times, you're gonna be humming it and singing the title (think "Ba da ba ba ba, I'm loving it").
It’s kinda tough having logo designers making packaging designs. I think IRL you would want one person to make the logo, one person to create assets & a guide for the brand, and another person to use those two things to create a great packaging design!
💯
Exactly, it's called specializing. Most top design agencies hire designers that specialize in certain fields, but lower-scale design agencies tend to hire jack-of-all-trade designers, they're able to do them all but they're not amazing at it.
Pff a good designer should be able to do it all and tell a story that makes sense. Where they explain why they chose the colours or fonts they chosen… I believe in teamwork and collaboration. Just saying that one person could do all too
I'd rather be a chef than a short order cook 🤷
Disagree, one designer can easily do it all, but they need to be paid WAY more than $95-$250. That’s almost insulting
That Graffiti design was BAE!
I think you're demanding too much from these designers, they created a logo for very little money and while they try to match the standard - the brief wasn't packaging design, it was logo design.
Every time I am watching what authors delivering for over 100 dollars, i am silently crying, cause of realization that I am underpricing my work so hard.
So true. I do art, but I also studied graphic design in university and had a bit of experience working on that. And my friends who were doing logotype designs on websites similar to the one featured in the video.. They did them for, like, 30-60 usd xD (with presentation and few versions)
It makes me really considering rise prices for some type of work :' 3
I can’t believe how cheap these designers are selling their skills. $100 wouldn’t cover the time I spent researching the market before starting
it also varies from country to country. For some people 100 dollars is something you are not always getting per week@@ShanonSaunders
I’ve seen a lot of your videos and I love the format but I noticed that you don’t take into consideration accessibility of the designs as much.
First design with green on green - not super visible, second design with C being the logo (makes the c look like an icon that’s not part of the name)… it’s a big no-no to make the first letter an icon!!! there is more examples like this one in your videos.
Wish you could educate people on this mistakes. We need to work on design that’s not confusing or not accessible. It should be easy to understand, spot and remember.
Anyway thanks for sharing, I love this creative space :)
Form the logos animation for me 2 was so impressive and worthing, but the logos none of all was the one that will catch my eye in supermarket if i would buy 🤷🏻♀️.
The 50$ animation for the money is good. And vitogrr was great.
Tbh, we charge $500 standard for any logo, whether your a small or large business. Course we might reconsider if you’re a huge business. But yea, never feel you have to undersell yourself. I made that mistake for years.
400 dollars for an epilepsy attack
imagine that on a huge screen in the centre of the city
For the prices paid the work is acceptable.
I feel like some people missed the chance of mixing the fluid as the drink itself and the paint for the creative part
The coolest was the 1'st one and the second. They had an idea, something that hard to catch, and very impressive by colours. Other works was like templates from freepik
thank bro we want more videos like this
I felt the magenta-on-yellow theme with as simplistic as an animation as it ended up being was immensely underwhelming. I liked the electricity-themed one more because the fade of the background to a brighter shade communicated the opening up of ones insights into their world. Additionally, the jingle for that one was epic. The soft sounds of glass tapping and electricity buzzing was a perfect understated accompaniment groove: it does not aim to be the highlight, but aims to create an environment in which you cannot help but groove away at your own work.
Great video. The last logo actually looks like a pingpong paddle, or christmas ball or cartoony bomb with fuse
I would love to give my own shot at the Creatir logo, I think this episode was underwhelming creatively. Everyone was pedestrian in their approach, it was very much the same, utilising a lightning bolt and I felt the typefaces weren't complimentary. I find it interesting how each desginer seemed to give the same response almost to the brief. I would have antcipated a few unique approaches.
Exactly! If anything, this would have been the time to go crazy with fun creative designs, but they were all like making corporate logos. Even the graffiti one, there was still a missed opportunity in the way it was applied to the can.
Personally if i were the freelancer i would make the logo more grungy with textures and less motion blur and more sharpness and splashes for the animation and the logo should be sharp and more random and honestly the minimalism is not working, It should be handdrawn kinda...
That sounds right on point 🙌
You should totally make your own version and upload to Reddit!
Thanks will,we want more video like this...by step by step☺
logo and packaging design are two different things tho :D
I really like the last design. To me it is so beautifully minimalistic and has a nice color palette, wow. Don't know why, but this one reminds me of IKEA so much. Despite me liking it, I feel like this design could work better as some juice or soda design and maybe the graffiti one could represent energy drink better as I think it's more playful and outsanding .
Beleive it or not I'm actually working on an app called Create which is a social media app made by Creators for Creators! You'll be able to post, share, comment, message, buy and sell all in one place so im already hooked on this video just because of the resemblance lol
I would have gone for a charged battery or a speeding human element.
tbh your creative brief about a creative energy drink named « creatir » is not the most inspired you made. This is a funny concept but it is pretty poor, not the best starting point for designers u paid. Gr8 video though.
That's a shame you thought that, we were quite proud of the brief and thought it could be a really interesting one to do! Especially with the designers being the exact target audience too.
Here is the brief in more detail if you wanted to see it in full, anyway.
-
THE BREIF: CREATIR
The brand name is a fusion of Creative, Creatine and Elixir.
CREATIR is a canned energy drink that helps blast through creative block on client projects and boost performance through fighting fatigue and improving concentration.
Key words:
Elixir, Fuel, Drive, Alert, Design, Juice, Creative, Boost, Clarity, Focus, Lucidity
USP:
“20% less revisions”
The beverage has been compared to being like a ‘magic elixir.’ Numerous studies have revealed that for the majority of creatives who consumed CREATIR during work their projects required 20% less revisions from clients.
Target Audience:
CREATIR is marketed towards 18 to 34 year olds who are either studying a creative subject at University or who are a young professionals in the creative field, such as; graphic designers, artists, photographers, animators and web developers.
Deliverables:
CREATIR is wanting both an Icon & Logotype.
The Icon & Logotype will need to delivered as a Vector file.
We don’t have a set brand colour as we’re a start-up.
Key Ingredients:
Caffeine: Helps with alertness and concentration
Creatine: Improves brain function and fights tiredness and fatigue
Blueberry Anthocyanins: Improves vision, antioxidant, anti-inflammatory
Anything else:
Hopefully this covers most of what you’ll need but if you need more information or clarity do let me know and I’ll be happy to help!
-
@@willpatersondesign my last comment may be a bit harsh, I didn't want to be disrespectful about your work, i'm sorry if you felt that way Will.
My point is that the naming is a lit bit too soft for the category. Energy drinks standards are very hardcore and graphic with references like Red Bull, Monster, Dark Dog, Rockstar, Burn.. Even with a gr8 explanation, "Creatir" seems to me very discreet, and it closes a lot of the amazing possibilities of powerful universe we usually find in that category.
As a long-time viewer of this series, I found that this is the episode with the less interesting graphic design propositions, and I think that the brief is one of the explanations.
Thanks for ur answer !
I like the last one best for sure! Most fun and sophisticated.
I liked the 4th designer's logo the best. I also liked the first animation the best. Maybe adding some color to the bolt as it penetrates the circle would give it more of a punch. FUN!
it would be cool if designers would tell how long did it took them to create all these logos
Honestly I like the graffiti one most because it's the only one that picks up the designer aspect of the brief.
The graffiti was definitely the best. The one you chose was a vitamin water ripoff when it came to the can design.
maybe this is just me, but I feel like the Design brief could've been worded a little better to incorporate what the energy drink is and how it can help "reduce revisions" in the actual description and not solely in the USP.
It seems like your description of this energy drink in the very beginning is what should've been mentioned towards the clients instead of how it was presented in the written brief. And because of this I think that is a little more so as to why you kept getting lightning bolts in the logos instead of getting more unique logos. The way you explained it in the opening part of your video had me thinking this energy drink is something special but then the design brief shown right before the first logo just made me think this is just another energy drink but since it's catered towards professionals, it needs to be more modern and cleaner looking. (Which can be fine) but to me didn't make this feel like any special energy drink.
And then it got even more confusing as your judgement on these logos, especially the 5th logo or the most expensive logo you mention how they are going full force on the energy drink and not designing around it's unique selling point made it seem even more like what you had envisioned for this Drink was way different than how it was presented to everyone designing for it.
the unique selling point of this drink feels like that would be something I'd add to the packaging of the drink and not in the logo itself of the drink. While I know I wouldn't be able to come up with anything better than what we saw in this video (so don't comment saying how I should do this if I think I'm better, I'm not). This is all just how I interpreted this contest. And how throughout the video it felt like there was two different Energy Drinks being described to everyone. One with the design brief vision of a performance boosting drink and another with your vision of what you wanted people to design for, and that was not coming through as clearly as it did in the opening part of your video.
Would love to see another one of these videos but changed up a bit to make sure it has a clearer direction rather than 2 directions. And if I think that way, I know there has to be a few others who thought similarly to how I did when watching and maybe the designer's asked questions and you explained more in your messages back to each designer because I know I'd ask questions too to try and get a better understanding of what you wanted me to deliver so I could create a better for a design for you.
Idk, just my thoughts and opinions on the video and I enjoyed it regardless!
my thoughts exactly.
I love these Fiverr videos. Great job
I liked the logos and animation you chose but I was really hoping to hear like a snippet of dupstep drop as the jingle. That would have sold me.
I feel like the brief for this kind of made it impossible to create something truly great. “30 something creative designers” is such a niche demo for an energy drink. I think thats why it was samey / a struggle for the designers.
I like the last one; however, I feel like it should probably come with an epilepsy warning
There was
Honestly the energy drink market has one product with many different designs, yes one logo though, and I think with the way that all these designers digging into one theme of lighting bolts I can actually see all of these designs working in conjunction with one another I thing you should somehow get them working on one logo as a team, keep all the fonts and use the fonts as differentiators between the flavours and versions, Kaixx8 graffiti as an ultimate energy junkie flavour and version, Daniela as an elite flavour, Eivind hokum in combination with Kaixx8 concept one mockup as an alternate fresher flavour, eftimov as the original and mynameiismud as a light or sugar free flavour.
Honestly... These are "blagh". Nothing that would catch my eye except the Graffiti logo. Yeah it's a lightning bolt again but at least it pops. And you... Shut it down. I'm just barely out of the target market being 35 years old (for less then a month) but this would definitely catch my eye when I was say 25.It's full of color, it screams SUGAR! and the mockups looked great with it. What in your mind doesn't make it target the intended market? The only thing I see wrong with it is that it would probably have issues when downscaled.
Wow, they charge nothing, for that price they're all 10/10 for me lol
Would be cool if you got some viewers to give this a go for a review, would love to give it a crack
I loved the graffiti one...it just screamed creativity...but then again I'm 19...so yeah my age kinda dictates what I like...
I enjoyed the second to last animation much more but in terms of add potential the last animation I can see being an add
I'm @ 9:13 and at the beginning I was thinking about making a design of a Battery as a Energybottle. U know with plus and minus. logo coul be a "C" with a triangle what is charging.
Why does everyone overthink this ? My idea is so simple and if young people see a battery like energy, i think they would buy it instantly
Coming from someone who does a lot of AE work, I would definitely lean into motiongrapher's take more... the AE preset lightning bolts on the previous one just took me out of it a bit. And not because it's a preset, but because it has such a different look and feel to it (small, detailed lines) as opposed to motiongrapher's design kept everything in the "chunky" animated style that matched the original design. The weight of the animated strokes, etc. all matched better in her animation and had a more clean, pro look to it. Great stuff as always! Love this channel.
More content like this!!! Would love to see more money spent!😂😁🤑😈
More content with motion design/animation please
I would design something like Sisyphus pushing a rock up a hill.
I like this one so much 15:51. Idk it feels very rememberable.
Love these videos, You should try 9 designers and one AI next time
Personally, i prefer Logo 3 (Concept 1) by kaixx8. His own looks very nice, attractive colors, modern and tell you it's an electrified liquid that gives energy.
I’m a hobby artist with a business background, not a designer, but I am curious what a company should expect to pay for logo design in general since it’s ultra important to launching a product. If you hire a pro, it seems you’re kinda locked into their few options. And I’ve seen this happen where someone hired a high priced designer, BUT the logo they chose has a lot of practical printing issues. And despite said issues, they get chosen only to realize the cost of printing items is insane. But if you pay many people on fiver, you can spend similar money overall over many artists, and not all will be great, but you get many more different options and maybe have a better idea or unique combination of ideas for what you’d ultimately like it to be. It’s an interesting problem to have. 🤔
These videos are really helpful . Thanks will paterson.
I actually wanted the last one to have imagery on the bg in the areas where the colours behind the logo and the typeface would be good with some great graffiti images of colourful splashes and lightning like flashy colors
I also would like to say add my idea of the design if it is alright. I may be amateurish though.
my opinion -
All the logos were just passable for the price, last second logo animation was unreal, last animation was passable for the price & both the sounds were good.
I thought the icon from the second one was a bitten cookie. Also, it reminds me of the energy drink Celsius. I do like the colors.
I’m glad I wasn’t the only one who saw a cookie
Definitely prefer the 3rd logos, both the graffiti and the gamer looking one, they look more energetic and unique. The one Will chose just looked like a sort of medicinal drink or something, or a mouthwash. Maybe it's just a cultural thing.
Hi Will. Loving your videos and the way you critique and explain your thinking but i have a question about the general approach to designing a logo.
What i've heard and read quite often from graphic designers with lots of experience in the field is that logos are not supposed to be an explainer of what the product is, and that they acquire meaning over time as they get associated with a product or a service.
Would you say that this is a matter of preference, current trends, or type of client you are working for? Because from what i see in your videos is that every designer attempts to do exactly that, i.e. make the logo tell or at least hint at what the product is.
i love the last animation!
Slogan should’ve been “lightning in a bottle”
2nd one looks like if strongbow dark fruits got turned into a battery
I wish to make a fivver now just so I can get such a nice detailed review and tips on my work. Very nice
Personally, I would have developed a sarcastic, relatable drinks brand towards creatives. Something like "creatir, the best-selling drink among creatives. Filled with essential vits and mins for those all-nighters. Guaranteed 20% less revisions in one drink. * this isn't actually possible, but wouldn't it be nice" with a quirky, modern illustrative branding.
Of course, it's easier to say than do, but I love the idea of this! Keep up the good work Will.
Logo 3 Concept 1 - Was the Winner for me
Thank you for this kind of video! It's entertainment learning content! I love it! Comment for support!
the animations were all really nice
Enjoyed the video. In this day and age I would hate being a designer. It's all so subjective. Imagine someone telling Mozart or Picasso to change their masterpieces because of a color or font. That is why I do coding. Zeroes and ones are absolute values.
I wouldn’t use painters as an example for changing something as easily as color or typeface from a designers perspective (I am a graphic designer btw). That would just be recreating the entire piece and a painter even in the current day wouldn’t get a ridiculous request like a color change unless they really messed up a commission.
Hello! Will! You provided me with a lot of useful information through that video, I really appreciate it!
Your content hits different vibes Keep it up
That means a lot, thank you :)
we can tell all of them didn't have enough time to develop the identity of the brand around their logo
I use reddit most of the time, or discord!
Not the Binley mega chippy intro 😭
7:03 best logo.
14:44 best animation
Idea behind the 9:30 logo is from the conceptual point of view the best. Typography is not powerful enough and a missselect :-) I like the looks of the presentation also.
In this case the line „make the logo bigger please“ would have done it. Maybe without the whitespace on bottom and gradient in the background to make it explode.
We are an energy drink, not Pantone ;-)
I liked the winner! I also really liked logo 3 Concept 1 - mockup is sickkkk!
3rd one was straight out of freepik 🤣
Eftimovs logo looked a lot like a suit if you rotate it
6:40 man that looked more like a cell instead of a can.
love these videos
TBH while we are critiquing the designs, we should also talk about the brief that was sent as well. Generally, we always berate (in our minds) companies for sending briefs that make no sense, or briefs that isn't grounded by reality, or expect design miracles. In this case, I feel like the brief didn't really make a lot of sense and that there's not a lot of elements to ground the design with reality, which is also why that 20% thing never really got latched on to by the designers.
Sure, it's up to the designers to conceptualise and ground the design themselves, but there's just not a lot of design element to work with in the first place. I will always come back to the person sending the brief to clarify or even straight up reject the work if I find it too lofty.