Campaign Tracking with UTM Parameters in Google Analytics 4
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- เผยแพร่เมื่อ 20 มิ.ย. 2024
- Manage and track your campaigns in one place: build.growthlearner.com/campa...
Free checklist to manage your UTM parameters and custom campaign URLs: build.growthlearner.com/free-...
Google’s Custom Campaign URL Builder Tool: ga-dev-tools.web.app/campaign...
Documentation on Custom Campaign URL medium/channel grouping UTM tracking parameter for Google Analytics 4: support.google.com/analytics/...
00:00 Intro
01:43 Overview of Tools to Build Custom Campaign URLs with UTM Parameters
02:27 Anatomy of Custom Campaign URLs with UTM Parameters
03:34 Adding UTM Parameters with Google’s Custom Campaign URL Builder Tool
07:12 Organizing Your Custom Campaign URLs
07:43 How Campaign Data Reports in Google Analytics 4
09:35 Creating Custom Campaigns Reporting for Left Navigation in GA4
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Learn how to leverage UTM parameters to track your campaigns with Google Analytics 4. Find campaign data in Google Analytics 4, which makes it easier to see tracking for specific events and conversions related to specific campaigns.
Understanding and utilizing UTM parameters is a key element of successful campaign tracking through Google Analytics 4. UTM parameters are tags that are added to URLs, allowing you to track how users interact with their website or app after clicking on a link from an email, advertisement, social media (Facebook, Twitter, Instagram, etc.), or some other digital marketing campaign.
By implementing the correct UTM parameters into your links, you can monitor the effectiveness of your campaigns in Google Analytics 4.
You can use a URL builder, such as those linked above, to take basic information about your campaign-including the source, medium, and name-and create a unique custom URL for tracking performance. This is done using UTM tracking parameters.
With a custom campaign URL builder, you can easily identify traffic sources from their UTM tracking parameters in Google Analytics. This data can then be used to gain valuable insights into the performance of each campaign. You can determine the most effective channels for engagement and conversions from your target audience.
With this insight, you can make data-driven decisions when creating future campaigns and strategies.
Learn more insights on measuring website traffic, analysis, and reporting: growthlearner.com
wow!!! finally, I found someone with high content about how to check the utms on reports. Congrats brother. 👏👏
Appreciate it! That means a lot.
Great content for a beginner user of GA4
Glad it was helpful!
How do I know that specific link is being tracked? we never input it anywhere?
Thanks for watching! If you never use it, you send any data to track in Google Analytics. Your campaign data in Google Analytics 4 will confirm that. Are you familiar with finding campaign data?
Does the trackable URLs account for the attribution window set in the Meta ad? For example if there's a 7 day click attribution, will a sale from someone who clicked the ad but came back and went to the site directly 3 days later, still appear in the data on this report?
This shouldn't impact Meta's nor any other platform's attribution window. Those platforms should still maintain the attribution calculations.
Hey there, thank you very much for your super useful videos, I appreciate your content very much! Concerning UTM-Parameters I was wondering whether you would like to explain, how to show them as a dimension in Looker Studio (with data source GA4). I already experimented with REGEXP_EXTRACT(URL,".*([^&]*)"), but this does not work by now. Do you have any idea, how it might work? This would be enormously helpful. 🙂 Thanks a lot!
does it require to include medium that is predifined or I can also create a new medium using ?
It's not required but I would go with one of the predefined values. Someone new might join your team or another subject matter expert might see your data. It's good to standardize some things to avoid confusion. Hope that helps!
I applied paramter in the link but I cant find the source name in the traffic acquisition table, so how many days does it take to get the source name on the table ?@@GrowthLearner
Depending on how much traffic you receive, I would give it 24 hours. If you check the same day, make sure you adjust the date range. I've made that mistake before and wondered why the data didn't show.
Let me know how that goes.
I created a dynamic link with two parameter set and with name of my choice and I tried to open the link as testing for utm source and until now which are two days the source did not appear? @@GrowthLearner
if you have a solution to this issue it would help me alot