Decoding UTM Parameters in GA4: My Process

How can you read UTM Parameters in the new GA4? To understand the best way to analyse your UTMs you need to know about the different ways to look at data inside of GA4. In this video I’ll show you these different ways and show you my process of working with UTM data in your Google Analytics.
UTM Parameters in Standard Reports
UTM Analysis in the Explorer Section
Comparing two UTM parameters against each other
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UTM Parameter Documentation: support.google.com/analytics/...
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OUTLINE
00:00 - Introduction
00:28 - UTM Parameters Overview
01:44 - Viewing UTM Parameters in GA4
03:17 - Analyzing UTM Parameters in Exploration Reports
07:32 - Adding UTM Content to Exploration Report
08:18 - Comparing Different Versions of UTM Content Through Segments
12:16 - Conclusion

[@MeasureSchool]

Learn more about tracking here: th-cam.com/play/PLgr_8Hk8l4ZESsWFmyNM4vmHWcQcuoNNq.html

[@emotionaleatingcoach]

Helped a lot!

[@jaykkyawal2215]

This was excellent no one shared how to look data in ga4. This is what I was looking for. Thank you so much.

[@jaykkyawal2215]

Why I can't see UTM Tracking in GA4? I added UTM in ad Group level but i could not see. why do you think is the reason?

[@wormholeinteractive]

This is perfect! Thank you.

[@user-uq5hm7ps3h]

This was a life saving video. 💯💯

[@danielespezzamonte5190]

Thank you for this video. May I ask you how to track Google Ads campaign term?

[@2indigoflow]

Nice!

[@chensam4794]

I like this video 😊

I want to add to links and check placement from Facebook or google ads. How to check this utm at GA 4. I have already created variable at GTM.

[@MisterX-il8yd]

I need the same for bigquery to be able to query those utms in bigquery. Can you make a video showing it? :)

[@MrDesertstrom]

Quite usefull for PM 😁

[@MisterX-il8yd]

Can please create another video getting utms in bigquery??

[@abhishekpuvvada5847]

Julian - I do find a lot of discrepancies when looking at utm to purchase attribution across different channels especially for bigger sites. Did you see the same?

[@MeasureSchool]

not sure what kind of discrepancies your are referring to. Attribution is always something that is debatable

[@abhishekpuvvada5847]

@@MeasureSchool - For large ecommerce websites, when we compare purchases, checkouts between GA4, other analytics platforms, Actual storefront, there is a high variation, GA4 being on lower side of it

[@2indigoflow]

​@@MeasureSchool Julian, we have the same situation, than the different between GA3 and GA4 data more than 10% sometimes.
It's about purchase and value metrics.
And if we chose in GA4 Last-non-direct-click attribution model(which is the same that UA), we still have this difference.
Do you have any thoughts about it?

[@zest01]

Preview designer needs a raise. Exceptional photoshop skills 😅

[@MeasureSchool]

pssstt... hope he doesn't see your comment :-)

[@fun6324lkn]

how to create custom audience in GA4 based on them ?