How to Use UTMs and How to Find Your Data in Google Analytics

Tired of guessing which of your marketing efforts are actually paying off? Look no further! In this video, we dive into the world of UTMs and show you how to incorporate them into your business. UTMs are simple bits of code that give you valuable data on your marketing efforts. We'll walk you through the process of creating a UTM, where to implement them, and how to access the valuable data they provide. Don't miss out on this essential tool for any marketer.
Want a UTM cheat sheet to help you create your own UTMs? Grab yours here: www.karipoppleton.com/utm-gui...
Mentioned in the Video:
1. Need a UTM Basics Refresher? Watch this video: • UTM Basics - What They...
2. Google's Campaign URL Builder: ga-dev-tools.web.app/campaign...
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[@KariPoppleton]

Thanks so much for watching! Are you using UTMs to track traffic in your business?

[@rdee8652]

Thank you, Kari. Great video. Can you recommend a Looker Studio template for reviewing UTM data? Thanks!

[@innasemenyuk1604]

I need to give a link to the website who will be advertising my website. Would I need to add their website name as a source? and how to test that I created a correct UTM?

[@your1nobody]

Can you do a reverse look up UTM to see if you are using it from a link?

[@KariPoppleton]

Hey Brandis! Thanks for watching! Can you explain a bit more about what you're looking to find out?

[@your1nobody]

@@KariPoppleton Thank you so much for the reply. Im looking to see if I can do a look-up of the UTM parameters used from a bitly type URL shortener. So I can search for that campaign/see that in the GA4. 🙌

[@KariPoppleton]

@@your1nobody Hi there! I'm not still not 100% clear - do you mean you want to be able to see the UTM parameters that were used in the URL that was input into Bitly and shortened? Or you're wondering where to see the UTM tracking info inside your GA4 account?

[@user-zt7po7hk3p]

Could someone assist me in determining how to locate the GClids of leads in GA4? Leads have been successfully transferred from my GoHighlevel account to GA4, but I'm uncertain if the GCLIDs are also being transferred. I attempted using "Custom Dimensions and Definitions," but it consistently shows as not set. Any guidance on this matter would be greatly appreciated!

[@KariPoppleton]

That's a great question! I haven't worked with tracking via GClids before, but I did find this help article from HighLevel that might be of assistance: help.gohighlevel.com/support/solutions/articles/48001203453-how-to-get-conversion-list-for-google-ads-in-trigger-workflows!