Thank you for explaining this in a way that even a beginner like me could understand!I agree with many of the other comments--this is the best video I've found on clarifying URL tracking.
Thank you so much for the clear video! Can you please elaborate on the difference between final url suffix and url template? I saw that the two acts pretty much the same the the end of the day
Thank you for the good and clear video! However, I do have a question with regard to fetching the campaign name with help of custom variable on the campaign level & adding the {_campaign} to the tracking template on the account level. What I do not fully understand is how the value needs to get inserted under the custom parameter we named {_campaign)= to fetch the campaign name dynamically. In the video (13:57) you inserted the value Search+-+Brand...this is not fetching the campaign name, or? Another ossue I do have, is, I cannot find the tracking template on campaign level, only on account level. How to get there in order to set the custom parameter on the campaign level? Thanks alot for your reply!
Hello! These are great questions. Unfortunately, Google doesn't support dynamically pulling the campaign name into URL tracking. Only campaignid. This is why we have to use a manual setup to get the name. I've always found the custom parameter path easier because you only have to create the variable at the campaign level while the tracking template still lives at the account level. You'll still have to manually make those parameters for each campaign. To find that control, you need to navigate to the Campaign settings tab for the campaign you want to create the variable for. Depending on which view you see in Google Ads, you may need to click on "Additional" or "Advanced" settings at the bottom to have Campaign URL Options show up. Hope that helps!
Great Video, but I have one question. You say that auto tagging will not apply the UTM parameters that you would need for tracking in Google Analytics. So it sounds like I could do complete Google Ads URL tracking in analytics when using the tracking template or the final suffix url, but shortly after that you say that you need the UTM parameters for everything that you track outside of Google Analytics. So where exactly is the data that is tracked with tracking template or final suffix ID sent? (1:37 - 2.42)
Im still a little confused about what specifically goes into each of the boxes. For the tracking template, do i need to include my actual url before the "{lpurl} ect" and what is the "final URL suffix" box used for? thanks in advance
for the creative={creative}&keyword={keyword}&matchtype={matchtype}&network={network}&device={device} suffix, are you supposed to have a pardot form field HTML for each thing?
Hello! There are a couple different ways you can track campaigns from Google Ads to Google Analytics. If you link the accounts directly and enable auto-tagging in Google Ads, then GA4 will use the Google Click ID to track performance. If you don't enable auto-tagging, then GA4 will track the campaigns by whatever parameters you add to the URL.
Thank you so much for your videossss!! They help a lot. I would like to ask if I have sitelinks on my ad, do I need to set up tracking template for them or they will have the ad level glicds on them?
Thank you for all the hard work! ❤ Is it possible to track specific ad name instead of campaign name using the tracking template at the account level? If some custom parameter inserted under ad level, Will it override the tracking template at the account level immediately?
Great video as always. What happens if I set a {_campaign} at the account level, but don't specify _campaign anywhere, will the nema of the campaign then be used as a "fallback" utm parameter?
I understand how to track custom URLs to an address on my own website but how could I track custom URLs that point to other websites such as my company's Linkedin page?
Thank you very much for your explanation! i followed your guide and i build a very easy structure to manage multiple campaigns. The one thing that i'm still missing: most of my campaigns don't pass the utm-tags through to google analytics. i still find the campaign-names i use in google ads instead of the i defined via a dynamic parameter. do you have an idea what i am still missing?
You mentioned, adding final url suffixes can cause the account to go into review, but the docs you showed were specifically for Search Ads 360 - Engine Accounts. I've found nothing in the normal docs for making those adjustments, that would indicate the same result if done outside 360. Can you explain why you believe it would trigger a review outside of a 360 Engine account?
We have used the following tracking template at account level: {lpurl}?campaign={campaignid}&adgroup={adgroupid}&term={keyword} but we can't get the 'keyword' to auto fill on the test, it just registers as blank everytime. we have also tried adding custom values on the keywords to attribute them as {_keywordterm} and then used this in the template instead and it still pulls through as blank - can anyone help :(
Hi, no it doesn't affect the website code in any way, it is only used to pas information from Google Ads to other tracking apps like Google Analytics, your CRM or else.
Hi Isamuddin, unfortunately no. Google doesn't make any way for us to track which headline was clicked. RSAs have up to 3 headlines possible in any given impression, but if you try and track the headline with the URL, it will only populate the portion of ad copy that you wrote in Headline 1 in the ad builder, regardless of which of your headlines was shown.
Yes! We usually use both together since Auto-Tagging refers to the Google Click ID (gclid) which allows Google Analytics to track performance and manual tagging is mostly used for your CRM. There are options in the platforms to tell Google Analytics to overwrite manual UTM tags or not, so be sure you choose the right one for your goals. Thanks!
@@PaidMediaPros What will happen if you dont choose GA4 to overwrite manual utms? Also, if glcid is in use, do we still need manual utm parameters/tracking template (if no extra CRM is being used)?
Hey guys, I'm totally lost here. The ads I create keep on turning out non eligible ... Maybe its because I use a utm tracking link ? I dunno, but I dont really understand why I cant just paste it
Hello guys you are doing amazing work 😍 it would be great if you could make a video on Google ads scripts for email alerts regarding bidding/budgets Thank you
i have one question, like if i in running gdn which is not for cpc camapaign but for display campaign in my company, should i write the template as {lpiurl}? , manually? (cause google ads consider gdn as cpc campagin not a display banner)
This confuses the sh!t out of me. Can I just setup a campaign without the tracking element? I dont care about the tracking. All i want to do is pay google to drive traffic to my website. Will that work on its own and get me potential sales without this tracking thing being set up????
I'm currenlty using the tracking url "{lpurl}?{adgroupid}&{keyword}&device={device}", but nothing is getting passed through, especially the search term on both GA as well as my 3rd party tracking.
Hi there, unfortunately, Google does not allow the Search Term to be added to tracking parameters to be passed through. The only option you have there is keyword, which you already have in place. Additionally, your third party tracking will likely need to be set up in addition to the tracking URL you have in place. My guess is you'll have to add another "&" and then apply whatever tracking you need, but there are likely also help articles that discuss tracking set up on your specific third party platform, i.e. Marketo will have documentation to tell you how to tag your URLs so the Marketo platform can track it. Hope that helps!
@@PaidMediaPros Yeah found out about no tracking for search queries a few days after I posted this from a Google Ads Specialist. What a crock of sh*t. Can't believe in this day and age, Google won't allow us to track paid search terms within their own tracking platform. Makes no sense.
our sales are on Whatsapp, can the utm link be per-typed when a new client send me a message on whatsapp so i can know that this client who sent me the messages from where he does come from ?
I watched many videos and I have not found this type of detailed video on whole youtube...I appreciated👓
finally a clear answer to the difference between the tracking template and the suffix for UTMs
Finally, clear explanation of some things I've been baffled about. Thanks, great job!
Glad it helped!
This is probably the best video covering the tracking topic I've found on YT. Awesome job! You just got another loyaly subscriber. 🙂
Awesome, thank you!
Guys, can't thank you enough for all the value you are providing in your videos. Clear, crisp, concise, to the point! 👍
Our pleasure!
Thank you for explaining this in a way that even a beginner like me could understand!I agree with many of the other comments--this is the best video I've found on clarifying URL tracking.
Very nice explanation!
Thank you so much for the clear video! Can you please elaborate on the difference between final url suffix and url template? I saw that the two acts pretty much the same the the end of the day
Hey humble Thank You to you for this detailed video explanation, even non coders can understand this very easily
You deserve my subscription
We appreciate it!
Thanks so much for this video, It's incredilble. Much love from Brazil!
Much love back!
Thank you for the good and clear video! However, I do have a question with regard to fetching the campaign name with help of custom variable on the campaign level & adding the {_campaign} to the tracking template on the account level. What I do not fully understand is how the value needs to get inserted under the custom parameter we named {_campaign)= to fetch the campaign name dynamically. In the video (13:57) you inserted the value Search+-+Brand...this is not fetching the campaign name, or?
Another ossue I do have, is, I cannot find the tracking template on campaign level, only on account level. How to get there in order to set the custom parameter on the campaign level? Thanks alot for your reply!
Hello! These are great questions. Unfortunately, Google doesn't support dynamically pulling the campaign name into URL tracking. Only campaignid. This is why we have to use a manual setup to get the name. I've always found the custom parameter path easier because you only have to create the variable at the campaign level while the tracking template still lives at the account level. You'll still have to manually make those parameters for each campaign.
To find that control, you need to navigate to the Campaign settings tab for the campaign you want to create the variable for. Depending on which view you see in Google Ads, you may need to click on "Additional" or "Advanced" settings at the bottom to have Campaign URL Options show up. Hope that helps!
Great Video, but I have one question. You say that auto tagging will not apply the UTM parameters that you would need for tracking in Google Analytics. So it sounds like I could do complete Google Ads URL tracking in analytics when using the tracking template or the final suffix url, but shortly after that you say that you need the UTM parameters for everything that you track outside of Google Analytics. So where exactly is the data that is tracked with tracking template or final suffix ID sent? (1:37 - 2.42)
Im still a little confused about what specifically goes into each of the boxes. For the tracking template, do i need to include my actual url before the "{lpurl} ect" and what is the "final URL suffix" box used for?
thanks in advance
for the
creative={creative}&keyword={keyword}&matchtype={matchtype}&network={network}&device={device} suffix, are you supposed to have a pardot form field HTML for each thing?
Thank you so much!!
If we use google ads parameter tracking template will it be tracked on google analytics 4 such campaign name ?
Hello! There are a couple different ways you can track campaigns from Google Ads to Google Analytics. If you link the accounts directly and enable auto-tagging in Google Ads, then GA4 will use the Google Click ID to track performance. If you don't enable auto-tagging, then GA4 will track the campaigns by whatever parameters you add to the URL.
Thank you so much for your videossss!! They help a lot. I would like to ask if I have sitelinks on my ad, do I need to set up tracking template for them or they will have the ad level glicds on them?
Can I use a dynamic campaign name in the custom parameter?
Thank you for all the hard work! ❤
Is it possible to track specific ad name instead of campaign name using the tracking template at the account level?
If some custom parameter inserted under ad level, Will it override the tracking template at the account level immediately?
Very useful
hello mam can you please tell where we can check the final url change after the auto tagging on''????
Great video as always. What happens if I set a {_campaign} at the account level, but don't specify _campaign anywhere, will the nema of the campaign then be used as a "fallback" utm parameter?
I understand how to track custom URLs to an address on my own website but how could I track custom URLs that point to other websites such as my company's Linkedin page?
Thank you very much for your explanation! i followed your guide and i build a very easy structure to manage multiple campaigns. The one thing that i'm still missing: most of my campaigns don't pass the utm-tags through to google analytics. i still find the campaign-names i use in google ads instead of the i defined via a dynamic parameter. do you have an idea what i am still missing?
Great video - a simple and concise explanation of a reasonably complex subject.
(+1 Subscribers)
Welcome aboard!
Hey, is there a way we can get search query ?
You mentioned, adding final url suffixes can cause the account to go into review, but the docs you showed were specifically for Search Ads 360 - Engine Accounts. I've found nothing in the normal docs for making those adjustments, that would indicate the same result if done outside 360.
Can you explain why you believe it would trigger a review outside of a 360 Engine account?
Great video!
Thanks!
Thanks for video! It's really help me!
Glad it was helpful!
Hi, I want to ask ''How to traking template through another domain? Example: Main URL -> domain -> Final URL
We have used the following tracking template at account level: {lpurl}?campaign={campaignid}&adgroup={adgroupid}&term={keyword} but we can't get the 'keyword' to auto fill on the test, it just registers as blank everytime. we have also tried adding custom values on the keywords to attribute them as {_keywordterm} and then used this in the template instead and it still pulls through as blank - can anyone help :(
really great video, thanks for making it. watched so many videos but non had this great explanation and clarity
Does it need to change any code in the website ??
Please answer
Hi, no it doesn't affect the website code in any way, it is only used to pas information from Google Ads to other tracking apps like Google Analytics, your CRM or else.
Great video! I have a question, is there a way to track what headline from the RSA that was clicked?
Hi Isamuddin, unfortunately no. Google doesn't make any way for us to track which headline was clicked. RSAs have up to 3 headlines possible in any given impression, but if you try and track the headline with the URL, it will only populate the portion of ad copy that you wrote in Headline 1 in the ad builder, regardless of which of your headlines was shown.
so is it good to use both? auto tagging and manual tagging template?
Yes! We usually use both together since Auto-Tagging refers to the Google Click ID (gclid) which allows Google Analytics to track performance and manual tagging is mostly used for your CRM. There are options in the platforms to tell Google Analytics to overwrite manual UTM tags or not, so be sure you choose the right one for your goals. Thanks!
@@PaidMediaPros What will happen if you dont choose GA4 to overwrite manual utms? Also, if glcid is in use, do we still need manual utm parameters/tracking template (if no extra CRM is being used)?
GDPR compliance?
Where can we see the report after adding the tracking template.
Hi there, you can find data for these URL parameters in your website analytics platforms, which is most likely GA4.
@@PaidMediaPros where i. Ga4. I have looked everywhere.
Hey guys,
I'm totally lost here. The ads I create keep on turning out non eligible ... Maybe its because I use a utm tracking link ? I dunno, but I dont really understand why I cant just paste it
Do this work for app install campaigns too?
App install campaigns focus on downloading the app from the app stores instead of sending users to the site so this tracking will be different.
How to create tracking URL for affiliate link
I cant even find the settings to do this! lol. must have all been updated since this post
Thank you..
Thanks for watching!
lovely
Greatttt
Glad you liked it!
Hello guys you are doing amazing work 😍 it would be great if you could make a video on Google ads scripts for email alerts regarding bidding/budgets
Thank you
Hi there, thanks for the suggestion! We'll add it to the list!
@@PaidMediaPros Thank you😊
I have watched your video again and again but i am still unable to understan, could you help me?
What do you still need?
I need your email address so that i can send you screenshots of issues which i am facing
i have one question, like if i in running gdn which is not for cpc camapaign but for display campaign in my company,
should i write the template as {lpiurl}? , manually? (cause google ads consider gdn as cpc campagin not a display banner)
love u
Thanks?
@@PaidMediaPros you’re welcome?🥲
This confuses the sh!t out of me. Can I just setup a campaign without the tracking element? I dont care about the tracking. All i want to do is pay google to drive traffic to my website. Will that work on its own and get me potential sales without this tracking thing being set up????
I'm currenlty using the tracking url "{lpurl}?{adgroupid}&{keyword}&device={device}", but nothing is getting passed through, especially the search term on both GA as well as my 3rd party tracking.
Hi there, unfortunately, Google does not allow the Search Term to be added to tracking parameters to be passed through. The only option you have there is keyword, which you already have in place. Additionally, your third party tracking will likely need to be set up in addition to the tracking URL you have in place. My guess is you'll have to add another "&" and then apply whatever tracking you need, but there are likely also help articles that discuss tracking set up on your specific third party platform, i.e. Marketo will have documentation to tell you how to tag your URLs so the Marketo platform can track it. Hope that helps!
@@PaidMediaPros Yeah found out about no tracking for search queries a few days after I posted this from a Google Ads Specialist. What a crock of sh*t. Can't believe in this day and age, Google won't allow us to track paid search terms within their own tracking platform. Makes no sense.
our sales are on Whatsapp, can the utm link be per-typed when a new client send me a message on whatsapp so i can know that this client who sent me the messages from where he does come from ?