How To Create Facebook Lookalike Audiences

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  • เผยแพร่เมื่อ 22 ธ.ค. 2024

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  • @BenHeath
    @BenHeath  2 ปีที่แล้ว +10

    Thanks for watching guys :)
    WATCH NEXT: Facebook Advertising Is About To Change BIG TIME! th-cam.com/video/S4SiSg5syro/w-d-xo.html

    • @danielsoutherland
      @danielsoutherland 2 ปีที่แล้ว

      Hi Ben! Do you have plans for an updated video on adding client pages and client ad accounts to your (an agencies) business manager. With all the recent changes it seems it has become quite a bit difficult/confusing getting clients drip properly and quickly.
      Love the info you put out! Thank you for what you’re doing for this community!!

    • @brandon.myrealtor506
      @brandon.myrealtor506 2 ปีที่แล้ว

      Would love a video regarding Special Ad Audiences and Credit based companies like housing and car dealership. They are not allowed post October 2022…how would you approach this. We deal with many dealerships with finance offers and this will be a challenge moving forward. @benheath

  • @Dani-kw7lz
    @Dani-kw7lz 2 ปีที่แล้ว +54

    Ben dosen't get enough credit for the amount of value he has on this page. Meta should truly reward him with something, he is giving ton of value for free.

    • @Coachjay
      @Coachjay ปีที่แล้ว +1

      I agree

    • @misquotes__
      @misquotes__ ปีที่แล้ว +3

      Seriously! This page is a life saver!

  • @arcticdesertlife
    @arcticdesertlife ปีที่แล้ว +4

    so thankful for you making this video! Youre a pro!! Subscribed

    • @BenHeath
      @BenHeath  ปีที่แล้ว +1

      Thanks for the sub!

  • @mgalvo3849
    @mgalvo3849 2 ปีที่แล้ว +2

    Thank you so much, very helpful. I'm going to set my first ads up this weekend. I will report back with the results.

  • @fant64ez82
    @fant64ez82 ปีที่แล้ว +1

    I know this specific video has aged, but the amount of knowledge i've extracted from it, is so much that idk how to thank you, quite seriously.

  • @GM-yu2kq
    @GM-yu2kq 20 ชั่วโมงที่ผ่านมา

    Ben, heartfelt thanks from Kraków for a detailed explanation and sharing your experience that is absolutely appreciated. Blessings to you and Merry Christmas!

    • @BenHeath
      @BenHeath  5 ชั่วโมงที่ผ่านมา

      Thank you very much :)

    • @BenHeath
      @BenHeath  5 ชั่วโมงที่ผ่านมา

      You too!

  • @HealthyLensMedia
    @HealthyLensMedia ปีที่แล้ว +1

    Bro I learned more in this video than I did in my digital marketing certification class on lookalike audiences. Great video!

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Glad it was helpful!

  • @stefalaoui6578
    @stefalaoui6578 ปีที่แล้ว +5

    Hey Ben,
    Thanks got this deep explanation of the lookalike audience setup. I have a quick question:
    - I have watched your other video on setting up costum audiences but you said to include all this costume audiences in ONE AD SET ONLY rather then a costum audience per one ad set.
    - However here in this video you are mentionning to create a different adset for each lookalike audience.
    Could you please clarify on this? And either I need to put costum audience + lookalike audienxe in the same ad set?

  • @jTi11
    @jTi11 ปีที่แล้ว +1

    Really valuable stuff, Clear explanations and demonstration. Thankyou Ben! 💯💯

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Glad you liked it :)

  • @rankingacademy
    @rankingacademy 9 หลายเดือนก่อน

    And another brilliant tutorial!!!!

  • @luckypaws.stotomas
    @luckypaws.stotomas ปีที่แล้ว +1

    Thank you so much,
    When using a Custom audience, should I change the conversion to Messaging App or should I keep it as is when setting up a Facebook page ad?

  • @akbarkahn
    @akbarkahn 2 ปีที่แล้ว +1

    Has to be the best and most informative video I have ever watched . Thank you

  • @saramudallal
    @saramudallal 2 ปีที่แล้ว

    Dude thank you so much! this has been the most informative youtube video Ive ever seen on making FB audiences

    • @BenHeath
      @BenHeath  2 ปีที่แล้ว

      Glad it was helpful :)

  • @Aldridgepersonaltraining
    @Aldridgepersonaltraining ปีที่แล้ว +1

    Amazing video! 👏 I'm looking to run an ad for my pt gym. Normally I run lead ads with dynamic content. I'm thinking of running a fresh lead ad and a lookalike audience at the same time. Would this be worth while or waste full?

    • @BenHeath
      @BenHeath  ปีที่แล้ว +1

      Thanks :)
      No I say that's worth a test

  • @StuartMacadam
    @StuartMacadam 2 ปีที่แล้ว

    It's great that you put this video up Ben because I'm finding many customers are still, like Jay Gatsby, living completely in the past. The good old days are gone and to survive the here and now, they need to adapt.

    • @BenHeath
      @BenHeath  2 ปีที่แล้ว +1

      That's the nature of the beast with such a dynamic industry :)

    • @StuartMacadam
      @StuartMacadam 2 ปีที่แล้ว

      @@BenHeath Here here.

  • @chenahbahia6417
    @chenahbahia6417 ปีที่แล้ว

    Thank you soo much it was more than helpful the same as all the videos I've watched before on your channel. you're the best.

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Happy to hear that!

  • @sangitodeva
    @sangitodeva 2 ปีที่แล้ว +4

    Hi Ben. Thanks again for such great video. Could you talk a bit more about why customer list data lost efficiency after iOS 14.5? I get the pixel dynamic, for meta simply can't track people anymore. But, for instance, all my customers leave their full name, city, email and Whatsapp number. I upload all this info on my customer list. I can't get though how iOS 14.5can damage that.
    Learning a lot from you. Thanks

  • @uchennamaduabuchi5823
    @uchennamaduabuchi5823 8 หลายเดือนก่อน

    Hi, first time here.
    First, thank you for explaining this in the simplest way possible.
    Second, I have a question. I created the Lookalike audience for both regular posts and videos. I mostly use IG for my ads. After going through what you said, the lookalike audience isn't appearing on the IG ad page. How do I go about this, bearing in mind both the FB page and IG business accounts are connected?

  • @tehtarik9102
    @tehtarik9102 2 ปีที่แล้ว

    I literally just started exploring LA! Thanks Ben, you are a wonderful human being. Cheers!

    • @BenHeath
      @BenHeath  2 ปีที่แล้ว

      Happy to help :)

  • @francischua921
    @francischua921 2 ปีที่แล้ว +1

    You save my business, dude. Great work. Thanks a million!

    • @BenHeath
      @BenHeath  2 ปีที่แล้ว +1

      Glad I could help!

  • @stewartv6859
    @stewartv6859 5 หลายเดือนก่อน

    This is such great content - for free!! Excellent explanation of lookalike audiences. Thanks!

    • @BenHeath
      @BenHeath  5 หลายเดือนก่อน

      Glad it was helpful :)

  • @rainierdesilva7339
    @rainierdesilva7339 2 ปีที่แล้ว +1

    A little late to the party but this was really helpful Ben! Thank you!

    • @BenHeath
      @BenHeath  2 ปีที่แล้ว

      Glad it was helpful!

  • @DJTictoOfficial
    @DJTictoOfficial ปีที่แล้ว

    probably the most thorough video on FB lookalikes out there, cheers again Ben keep rocking 👏

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Thanks a lot :)
      Happy to help

  • @الترجمةالصحيحة
    @الترجمةالصحيحة ปีที่แล้ว +2

    Hey Ben! Shall I be worried about the red bar of the audience being too specific and Facebook recommending making the broader !? Thanks

  • @ameliaturek8419
    @ameliaturek8419 2 ปีที่แล้ว

    As soon as i have the funds, i am tipping you. Unreal advice thank you!

    • @BenHeath
      @BenHeath  2 ปีที่แล้ว

      Awesome :)

  • @hrudayendrakarnik2039
    @hrudayendrakarnik2039 2 ปีที่แล้ว +1

    Awesome Ben, I love your content, super helpful!!!
    Just 1 question, I have been running Facebook lead generation ads for a couple of months for different real estate projects now, however I have been getting 90% of fake leads. Is there anyway I can reduce it. Please help.

    • @BenHeath
      @BenHeath  2 ปีที่แล้ว

      Glad to hear it - I've actually got a video coming out about that tomorrow :)

    • @hrudayendrakarnik2039
      @hrudayendrakarnik2039 2 ปีที่แล้ว

      @@BenHeath That's great 👏Looking forward to watch it

  • @jaiandbharat35
    @jaiandbharat35 2 ปีที่แล้ว

    thanks a lot dude. you really provide great value. most people would have charged a lot of money for the knowledge you provide for free. thanks.

    • @BenHeath
      @BenHeath  2 ปีที่แล้ว

      Happy to help :)

  • @behrensf84
    @behrensf84 2 ปีที่แล้ว

    Wow! The user really is the product! And Facebook has a great product!

  • @timzinselmeier5690
    @timzinselmeier5690 ปีที่แล้ว

    Love this video. I am in the real estate business, so just want to create a look a like audience for the city I am a realtor in. Looks like the most granular level we can get in the country level, not the city and state level. Is that right or am I doing something wrong?

  • @yayitseugene
    @yayitseugene 10 วันที่ผ่านมา

    super helpful for small businesses! Thanks a lot!

    • @BenHeath
      @BenHeath  10 วันที่ผ่านมา

      Happy to hear that :)

  • @ronrozen2105
    @ronrozen2105 ปีที่แล้ว

    If I am targetting for app download and it doesn't matter from what country the user downloads the app. Can I use only the LookAlike and that's it? Without specifying the specific country for the targeting. Thanks! Great videos!

  • @julianpower
    @julianpower ปีที่แล้ว

    Super video! Thanks Ben...

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      My pleasure!

  • @swarajdigitalmarketing
    @swarajdigitalmarketing 10 หลายเดือนก่อน

    Hello, I am from India, I am searching how to create lookalike audience, your detailed description helps me to give a good idea. I subscribed your channel.

  • @shaoqianghuang6767
    @shaoqianghuang6767 ปีที่แล้ว

    Hi Ben. Nice video!! may i ask you a question about 'madid'? What is madid for? can I leave it blank?

  • @PitchME-xv6eh
    @PitchME-xv6eh 6 หลายเดือนก่อน

    hi Ben. Is look alike customers list we import got the advertisement, too? Or just the type of audience who are looked-alike my customers (the uploaded list)? Thanks Ben, really appreciated.

  • @tarekhamzi2355
    @tarekhamzi2355 ปีที่แล้ว

    Really great, I'm learning a lot with you Ben, thanks very much !!

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Happy to hear that :)

  • @tfcdemigod1415
    @tfcdemigod1415 11 หลายเดือนก่อน

    Great Video!! and Very good explanation about LookaLike Audience.

    • @BenHeath
      @BenHeath  11 หลายเดือนก่อน +1

      Thank you :)

  • @maradyhang42356
    @maradyhang42356 2 ปีที่แล้ว +1

    Hello
    If I don't have customer list in excel, what should I can do?
    and How to get excel list of customer?
    Thanks

  • @jinkazama2555
    @jinkazama2555 2 ปีที่แล้ว +2

    Oh one more thing Ben, does it matter if i put the locations IN the lookalike set up? or do i add the locations in the Ad set? Does it make a difference? because i selected all countries IN the lookalike setup at 1% (over 250k)

  • @sgkrasts
    @sgkrasts 2 ปีที่แล้ว

    LOVE-YOUR-VIDEOS. Thank you! II sell two products with a campaign for each product (since the messaging is quite different and the audience is slightly different (sometimes overlapping tho)). I have one instagram page (and one FB page). Do I use the same LAL in each of my different ad campaigns? Or use it with my product with the larger audience? Something else?

  • @dedanmwaura1590
    @dedanmwaura1590 2 ปีที่แล้ว

    Thanks Ben. Following you from Kenya Africa

  • @neelamkaur656
    @neelamkaur656 ปีที่แล้ว

    I've been working through your videos for the past 6 hours today :o Question! If you have a new product launch, would it make sense to create an add that has an audience of your email list + the lookalike audience of the email list?

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Wow :)
      Sure I'd leverage both those options.

  • @GrowWithWill
    @GrowWithWill 2 ปีที่แล้ว +2

    Hey, this is amazing. You've introduced us to a powerful tool for better Facebook ad targeting. Just right under our noses. Thanks, Ben, for pointing it out!

    • @BenHeath
      @BenHeath  2 ปีที่แล้ว

      Glad it was helpful!

  • @luiscosta6169
    @luiscosta6169 2 ปีที่แล้ว

    Great information!!! also, if my business changed its retail location to another city, the audience I built in the old area, can I bring it as a lookalike audience to the new location? will Facebook know not to use their location as a variable?

  • @fotografhq
    @fotografhq 2 ปีที่แล้ว

    Amazing video and a great source of information! Thank you so much!

    • @BenHeath
      @BenHeath  2 ปีที่แล้ว

      Glad it was helpful!

  • @GreggOliverBass
    @GreggOliverBass ปีที่แล้ว

    I'm sure I will have questions once i start using this, but it is remarkable

  • @LakeMacDonald
    @LakeMacDonald ปีที่แล้ว

    Thanks for the video. If you plan on targeting multiple countries, do you need multiple LAL audiences? Or can you include them all under the same audience?

  • @fwpure0153
    @fwpure0153 2 ปีที่แล้ว

    Thanks Ben... always helpful and easy to understand!

  • @launchdealer4509
    @launchdealer4509 ปีที่แล้ว

    Great Video! One question. When you set up the custom audience for facebook page set to "Accounts Center accounts who engaged with any post or ad", does it start collecting from that day forward or does it include all the people that have interacted with your posts and ads in the past?

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Good question - it'll be able to collect data from the past as it is all within platform.

  • @MasterPassiveIncome
    @MasterPassiveIncome ปีที่แล้ว

    Terrific video Ben! Thanks man!

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Glad you liked it :)

  • @arnejohnson8623
    @arnejohnson8623 2 ปีที่แล้ว +1

    If you're building alist as you go through the video ... if you are creating a regional ad, select a higher percent when uploading the list when selecting your country.

  • @amrismail9405
    @amrismail9405 2 ปีที่แล้ว

    Hello Ben. Amazing videos and very informative. I have a problem at the moment after creating a lookalike audience I can't use them in the targeting for my special ad housing campaign and i don't know why. do u have an explanation.

  • @nbboutique4291
    @nbboutique4291 9 หลายเดือนก่อน

    Hi Ben
    Thank you for your efforts am going to create the first ad’s today ❤️

    • @BenHeath
      @BenHeath  9 หลายเดือนก่อน

      Best of luck :)

  • @joshuaoleshe2186
    @joshuaoleshe2186 ปีที่แล้ว

    Thanks for sharing 😊

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      You are very welcome :)

  • @kubakubiczek
    @kubakubiczek 2 ปีที่แล้ว +1

    Hey Ben, these are great insights to lookalike audiences! Just one question - would you recommend using multiple lookalike audiences in one adset? For example adding lookalike facebook engagers AND lookalike facebook video viewers AND lookalike instagram engagers AND lookalike instagram video viewers in one adset?

    • @BenHeath
      @BenHeath  2 ปีที่แล้ว +4

      Thanks a lot :)
      No I separate the types of LAL into different ad sets

  • @muhammadahsan5815
    @muhammadahsan5815 2 ปีที่แล้ว +1

    Can I know that the orders of videos in playlists are ok Cuz some videos are older and they are on top and latest are after that.Is this mistake or this order is correct

  • @steveniannelli2756
    @steveniannelli2756 2 ปีที่แล้ว +1

    what about lookalike percentages? should we use 1-5 pct and 5-10 pct as well with the 1 pct lookalike in individual ad sets or combined in a cbo?

    • @BenHeath
      @BenHeath  2 ปีที่แล้ว

      I do actually cover that in the video. I would start with 1% depending on the population of the target audience.

  • @jinkazama2555
    @jinkazama2555 2 ปีที่แล้ว

    Thank you Ben, extremely helpful

  • @sohanibanerjee
    @sohanibanerjee 9 หลายเดือนก่อน

    Very detailled video. every steps explained. Thanks a lot buddy.

  • @drishyamurali6934
    @drishyamurali6934 ปีที่แล้ว

    very good informative video

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Glad you liked it

  • @ryano9686
    @ryano9686 2 ปีที่แล้ว +1

    What is the thought process on 1% Lookalike for United States, but then you are using that LAA in a targeted area of a city with a 50 mile radius? So if that "City +50mi" has 500,000 people, is your audience now 5,000 people? Or is it that initial 2.7 million, and the 1% doesn't translate over directly mathematically. Maybe for example, of the 2.7 million, 380,000 of the 500,000 live in your "City +50" area.

  • @wisdomeyes
    @wisdomeyes 2 ปีที่แล้ว

    Hi Ben,
    Thanks for this amazing stuff. I have one question. Can we change the location in the adset if we want to target specific areas or cities? Looking forward to hearing from you.

    • @BenHeath
      @BenHeath  2 ปีที่แล้ว

      Yes you can :)

  • @adijee583
    @adijee583 หลายเดือนก่อน

    This video is a gold mine

  • @tomassvitorka
    @tomassvitorka ปีที่แล้ว

    Fantastic video. Better than most paid courses.

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Thank you very much :)

  • @JoshGrant-q9m
    @JoshGrant-q9m 4 หลายเดือนก่อน

    Do you have a video around the topic of collecting customer data to be automatically inputted into a crm/excel

  • @BhavinBhadresa
    @BhavinBhadresa 3 หลายเดือนก่อน

    Hi Ben, on one of your Custom Audience videos, you suggested putting ALL your custom audience lists in as suggestions on the Advantage+ section as the Meta machine will know what to do and target the most relevant first. Is this not the case for Lookalike Audiences? Can you not simply but all of them into one Ad Set for ease? Thanks : )

  • @NimrodBenYehuda
    @NimrodBenYehuda 2 ปีที่แล้ว

    Hey Ben, thanks for sharing! i have a question though: as i know, faceook recommends on seed of 100-5,000 people for good LAL list. did i miss something? you recommended opening website audience with retention of 180 days and it's sound too much. thanks for your help
    !

  • @debonair6322
    @debonair6322 2 ปีที่แล้ว

    Nice tut Ben! which is the best campaign I can use to drive customers to my whatsapp for sales of goods?

  • @Leealfasi19972
    @Leealfasi19972 ปีที่แล้ว

    hey ben thank you for this video!
    i have a question - once i made source audience and on the EXCEL list that i provided there are under 100 people - facbook wont let ,e make "lookalike" audience?

  • @الترجمةالصحيحة
    @الترجمةالصحيحة ปีที่แล้ว +1

    I'm not sure if you're gonna read this But I can't thank you enough Ben. U deserve the world for the amount of info ur giving for free. U truly deserve the world💗Love from Algeria 🇩🇿💗

    • @BenHeath
      @BenHeath  ปีที่แล้ว +1

      Thank you very much! I’m very happy to help :)

  • @Lukes3D
    @Lukes3D ปีที่แล้ว

    How would you create a lookalike audiences from upworks clients? Also, how exactly does facebook extract information from a text document or email list?

  • @sharmilanisoft5247
    @sharmilanisoft5247 2 ปีที่แล้ว

    Thanks for the great and valuable content! I have one question if I create Lcl Audience for location in the audience section, do I need to create the location again in the ads manager target option?

    • @BenHeath
      @BenHeath  2 ปีที่แล้ว

      Yes I would recommend that you do :)

  • @ramilrahimzada4559
    @ramilrahimzada4559 ปีที่แล้ว +1

    Super clear. Super detailed. Got all answers to my questions! Thanks a lot!

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Glad it helped :)

  • @encono
    @encono ปีที่แล้ว +1

    Hey Ben, Does Lookalike audience work with only phone numbers? I understand that FB will have less info without the email. In South America, people don't really share their email.

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      You won't get as good a match rate on the custom audience and the resulting LAL will be less accurate. I would still test it though.

  • @RuthPhiri-jq5px
    @RuthPhiri-jq5px 2 ปีที่แล้ว

    Thanks very clear and helpful.

    • @BenHeath
      @BenHeath  2 ปีที่แล้ว

      Thanks a lot :)

  • @mayachess4074
    @mayachess4074 8 หลายเดือนก่อน

    Thank you so much for this. You are a godsend

  • @artsiomsinichenka1415
    @artsiomsinichenka1415 2 ปีที่แล้ว

    Thanks a lot for the video! Very informative! Just one quick question. If while creating the Lookalike Audience I put the UK as my audience location, do I have to put the same location within the Ad set as well or can I just leave the location field there empty? Thank you very much in advance!

  • @sharie7961
    @sharie7961 5 หลายเดือนก่อน

    Question: If you created a custom audience by uploading a list of 3,000 customers, for example, why would your reach exceed 105,000? It should've reached a max of the 3,000 on the list, right?

  • @southernirrigation6832
    @southernirrigation6832 ปีที่แล้ว

    In general, what point would you or wouldn't you toggle Facebooks Advantage+ audience

  • @martinofit
    @martinofit ปีที่แล้ว

    I don't see a section the customer list that says "Facebook User ID" or "Instagram User ID" I only see "Facebook App User ID." Can I put someone's Facebook ID in the "Facebook App User ID" section...Or will that screw up the process of finding the right person?

  • @fayaz3411
    @fayaz3411 ปีที่แล้ว

    Hey ben really useful and interesting, Thanks for the explanation

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      My pleasure :)

  • @diametricdata5103
    @diametricdata5103 2 ปีที่แล้ว

    I tried to create an audience from my Facebook video views, but it showed that I didn't have any views. I schedule videos with Creator Studio on the Instagram tab and then click the box to share on my Facebook page that's connected to my Instagram page. That way, I only have to upload the video once and it posts on both platforms. So I was able to create an audience from my Instagram video viewers, but not my Facebook video viewers. I would assume these are 2 separate groups of people, so I'm not sure how to find my Facebook video viewers in Ads Manager. Any ideas? Do I have to upload the video twice in Creator Studio (once for Instagram and once for Facebook) in order to see the views for each platform's videos in Ad Manager? That seems like a lot of work and time given my internet is super slow! Thanks for your help! Awesome videos - I'm learning a lot from you!

  • @ijoshpillay
    @ijoshpillay ปีที่แล้ว

    Excellent

  • @darryllyh
    @darryllyh 2 ปีที่แล้ว

    do i have to create whole new ad set to run lookalike audience or go into my existing ad set and remove my detailed targeting and add the custom audience? thanks!

  • @anneranga394
    @anneranga394 ปีที่แล้ว

    thanks Ben!, this is the info that I need :)

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Happy to help :)

  • @Test72020
    @Test72020 2 ปีที่แล้ว +1

    Thanks for the great content! I have a question, if I want to advertise only on IG and use 1% LaL, do I need to look at the Estimated audience size after my settings and see if it's still higher than 250k? In case is smaller better using for example 2% LaL?

    • @BenHeath
      @BenHeath  2 ปีที่แล้ว +1

      You are very welcome - yes I would and if it is smaller you can increase the percentage

    • @Test72020
      @Test72020 2 ปีที่แล้ว

      @@BenHeath thanks!

  • @blackenwhite321
    @blackenwhite321 2 ปีที่แล้ว

    You are such a blessing!

  • @AustinNash
    @AustinNash 2 ปีที่แล้ว

    Great one to rewatch, thanks Ben. How would I create a lookalike with people that started a conversation with a messenger ad? Not the lead forms.

    • @BenHeath
      @BenHeath  2 ปีที่แล้ว

      You are very welcome. You can go with the Facebook Page custom audience option. From there you can create one of people that have messaged your page. Then create a lookalike from that.

  • @pjroberts2010
    @pjroberts2010 2 ปีที่แล้ว +2

    Thank you for this video. Really grateful for the time and energy you put into making these helpful tutorials. Very helpful, clear, and straight to the point, hence why I subscribed. I was always a little confused about what percentage I should select as I'm targeting the Cardiff area. I've been using 1%, so now I'll try 10%. Keep up the good work!

    • @BenHeath
      @BenHeath  2 ปีที่แล้ว +1

      Thanks a lot :)
      Yep for that size area you want 10%

    • @usamobilemechanics9890
      @usamobilemechanics9890 ปีที่แล้ว

      @@BenHeath Hi great video, i have a question. Whenever i change my lookalike percentage to a broader number meta does not give me an estimated reach size, why is that?

  • @ismetfitri9683
    @ismetfitri9683 6 หลายเดือนก่อน

    Thank you so much, very helpful.💪💪💪

  • @binhle-bj4qg
    @binhle-bj4qg 2 ปีที่แล้ว +2

    Hi Ben, I want to trouble you with a question about Audience size and Conversion rate. Do you think Broad audience targeting (50m-100m) with a small relatively budget (100-200 usd/ day) results in a lower conversion rate, at least in the early phase? I’m running a campaign for a product with broad appeal, using broad targeting but I notice the conversion rate is lower than the campaign with interest targeting (1% vs 1.5-2% target interest). Maybe the audience is too broad (thus cold audience) compared to the small budget

  • @1226CT
    @1226CT ปีที่แล้ว

    I'm a beginner and have only run 3 Ad Campaigns. I've never selected a look a like audience. I haven't had many people purchase or visit my site. As a beginner. Is selecting Look a Like audience my best option for my next campaign ?

  • @TonyMontana-bg6hm
    @TonyMontana-bg6hm 2 ปีที่แล้ว

    Very useful video. Cheers sir!

    • @BenHeath
      @BenHeath  2 ปีที่แล้ว +1

      Glad it was helpful :)

    • @TonyMontana-bg6hm
      @TonyMontana-bg6hm 2 ปีที่แล้ว

      @@BenHeath if you have a full tutorial on fb ads please put the link here and if not please feel free to create 1 :)

  • @ronaldo19832
    @ronaldo19832 2 ปีที่แล้ว

    Hi Ben, could you give me an example of when it’s ok to use two lookalike audiences in a conversion campaign? Given that it’s a sale of physical product with a video ad. Thank you

    • @BenHeath
      @BenHeath  2 ปีที่แล้ว

      In two different ad sets :)

  • @FedorEmelianenko-h6r
    @FedorEmelianenko-h6r 11 หลายเดือนก่อน

    i have purchase event with currency and value parameters for about 1k+ traffic. but whenever i created a value based lookalike audience based on that purchase event it says 0 value has passed. can somebody help explain why is that happening? :(

  • @jennicaabalos
    @jennicaabalos 2 ปีที่แล้ว +1

    Hi Ben that's a good content new approach using LLA. I have a question if you already created a 1% lookalike video views location United Kingdom should I put the location in the adset level or its okay yo leave it with no location? since you already set the location of your LLA when you're creating it

    • @BenHeath
      @BenHeath  2 ปีที่แล้ว +1

      You still want to add the country at the ad set level - Facebook will usually make you do so.

  • @routecauseacademy
    @routecauseacademy 2 ปีที่แล้ว

    I'm curious - if an account is set up with all the post-iOS14 pixel information and the site verification, how inaccurate is the data that comes in via the pixel? Is it with all the extra effort to go ahead and do all this set up if it is going to be wildly inaccurate?

  • @contramestreligeiro
    @contramestreligeiro ปีที่แล้ว +1

    hey Ben
    if im trying to promote a local ad via a lookalike audience can it be done at a city scale? because fb only lets you target region or country...

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Yes you can - just go with a large percentage.
      By the way, you can target nationally or internationally if you want to.

  • @tobynwoke4861
    @tobynwoke4861 2 ปีที่แล้ว

    Hello Ben. Thank you for your help. But after creating Lookalike audiences, I do not see my lookalike audiences at the ad set level. I only see my created custom audiences, but not my lookalike audiences at the adset level. What do I do?

  • @barbararaubusch4884
    @barbararaubusch4884 ปีที่แล้ว

    Ben can you help me please ??? I can't share my Lookalike audience with a partner! the "share" button doesn't work! what could happen? thanks!