How Coca-Cola sold sugared water for over 100 years? | Marketing Casestudy
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- เผยแพร่เมื่อ 20 ก.ย. 2024
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VIDEO INTRODUCTION:
Coca-Cola is the biggest non-technology company in the world. Originally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. What's the secret behind their success? Let’s discuss in this video by Think School
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#cokevspepsi #cocacola #marketingstrategy Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.
1. You are confident
2. All your information makes sense
3. After watching your video it feels like I had not "SPENT" 10mins , but actually I had "INVESTED" them!
Thanks alot Nishith ❤️
True though!!
@@ThinkSchool 8 Months ago video but the thumbnail is of now conflict 😂😂🤣🤣
Agreed!!!!!!!!!!
"Good brands sell you a product
Legendary brands sell you an emotion"
Noted down
What about Tesla?
@@lazr566 they came when they dont have a competition & Became a trustworthy and immovable company. times changed and no one knows how many brands will have fully electric vehicle in next5 years and tesla will be forgetten if more companies give good quality and Range with their vehicles .
@@zzzaaalll Not at all...
Don't forget apple first introduced I phone, followed by samsung.......
And still we remember them
@@shriyamjha7556 What a logic 😂😂
Do not eat pork foo much bruh🥴
Changing thumbnail seems like a good strategy here! Good job - cant really call it a clickbait as it's kind of relevant to the video. :)
Really bro 😂😂
Smart move done very smoothly❤
Not at all a smart move.. you are really destroying your trustingness
Disliked the video bcoz he changed the thumbnail and is click bait…
*"Sell the emotion"* 😂
Well researched content. I am a Coca-Cola employee and what you said is perfectly true. Big brands sell emotions, not just products!
Wow!! Thank you so much.
I am ur manager.
U r fired now.
@@foodisgood2099 I'm your dad
Can i get a job ?
@@RahulJamatiaa No issue. 🙂
After changing thumbnail Ganesh be like : Ab to paisa hi paisa hoga
😂😂
True 😂😂😂
I thought this video is new but it wasn't 🤣🤣
After a long hard battle I trained myself to resist Coca Cola or any artificial beverage (including bottled or canned juice) to the point that I feel indifferent to them now. It took years of hard work and determination to undo the criminal manipulation called marketing done to me without my informed consent.
Well done.. I also maintain distance to all kind of cold drinks which r nothing but carbon dioxide, sugar, added colours & flavors..
Tell other people to do same..
A smart move played by you keeping Ronaldo’s thumbnail which is in trend today. 👍🏻😀
“Thats my mom with her cooker” tells how earthy you are!
Amazing content.
Haha :) thanks alot bro
It rarely ever happens that I subscribe to a channel by experiencing it's very first video. Lovely
Thank you so much :)
That's just a wow level of Marketing Emotions.
Yt recognised u aftr almost 6 months...so we r getting u in recommendations..finally u gonna taste success bro
True bro ❤️
How changing thumbnails after the Ronaldo incident helped you gain views! Marketing case study!! But brother, u’ve got some really great content..!
Yet so underrated and amazed to see very low views despite useful content! When on earth our youth follows less on cinema cricket politics and watch videos like this
Thank you so much bro :)
I agree. Silly tiktokers garner million views and gold content like this hardly few thousand.
Its their loss bro
“Sell an emotion” . Brilliant. Well done @thinkschool
Now I understand how you have created a perceived value of your content.....By liking all the positive comments....as most of the viewers open the comment section...they see all these positive comments and get the perceived value of your content high....
Btw you make great videos....no questions on that
I'm a medico bumped randomly into your video, you got me hooked to marketing and business , a salute to you.
भाई ने बेहती गंगा में हाथ धो लिया😂😂
😂
Can I get English translation?
@@dontbeafraidimhere5421 this brother washed his hands in the flowing river.
Man you are making videos more worthy than any IITian, IIM alumnie and freeky shouty useless Dr Vivek Bindra. Keep it up. I loved your videos and yes these are simply amazing. PERIOD.
😂🙈
thank you so much ❤️
Means alot 🌟
Vivek bindra makes us robotic yet he is liked by many and many
What do u mean by freeky,shouty, useless......????
He always tries to conveys max. In min time.
Mind ur words!!!!!!
@@shriyamjha7556 yup 💯
@@shriyamjha7556 with wrong facts
Honestly speaking..before watching the video I read the comments..I thought all those people are just exaggerating your content..but trust me buddy.. You are just Awesome..!!
Thank you so much :) ❤️
From where did you manage to get these incredible content....?
Just a lot of reading :)
@@ThinkSchool you are supremely talented 🔥🔥🔥🙏🙏🙏🎉🎉❤️❤️❤️👍👍👍content bolta haii🔥🔥🎉🔥🔥👍👍👍keep making videos on case studies n marketing strategies...🔥🔥🔥🔥🔥❤️❤️❤️❤️
Bhai aam khao.
Mad men
@@nikksB 🤣🤣🤣
Hi, Its just amazing how you portray the portfolios of the companies, and really hands off to your content explanation.
Recently subscribed but saw almost 10-12 of your portfolio videos. Really interesting!!
Thanks alot bro :)
Great strategy , changed the cover photo to the ongoing trending news.
The thumbnail is now lit😂👍
Your channel is booming! This is undoubtedly the best video of this channel till now. Just 3 seconds of coke, rest is emotion! 👏🏿
Thanks alot bro ♥️
For few seconds... I thought this guy fuuking time-travel😂
Brilliant content. Also imo, when it comes to selling emotions, no one does it better than Horlicks🔥🔥
This dude is literally doing the same thing to a great level of perfection. He is making us feel like we are being educated and are utilizing our time while in reality we are just watching random videos 😂
It's amazing how people can manipulate everything. Even the act of education.
@@ThinkSchool I discovered your channel only today; and find your videos impressively educational; random videos” ?? - anything but!! Keep doing the awesome work!! 👏👏👍👍
Your channel will grow in next 6 months keep making these videos ❤️. Try to make podcast as next step.
Thanks bro ♥️
And invite me in your podcast as your first guest. Let's do a collab?
You have created the content from your interest and that's the reason it is so genuine
Just one thing brother
U r incredible..... U deserves 1 million subs bro 💕💕
Thank you so much :)
this is an old video but is still there in my recommendation, well some videos are just made ahead of their time, the thumbnail resonates perfectly with the time now. This boy is a genius.
he changed the thumbnail only now .
C'mon I think u r new to youtube.
I don't need an MBA, will just browse through all the Think School videos
Though I have already watched this video when it was uploaded.
But today it was again recommended to me for the (Great Marketing and SEO) change in Thumbnail 👍
Btw change Title a bit too for better SEO, Ronaldo removing coke. 😂
Absolutely spot on. As a 90s kid, I was also gullibly lead to believe all this fantasy. Only later in life, you realize how dangerous these commercials are and the long term damage they can do to stray people away from healthy food and make them eat and drink the garbage they sell. It is also shameful they people like Sachin endorsed such products at that time. Thankfully there is more awareness now and hats off to people like Virat Kohli who have taken a stance to not endorse unhealthy stuff.
True
Not even my teachers at business school teaches like this, thank you for such a good and inspirational content
I don't know why it took me so long to find this channel but I'm glad that at least I found out now and I hope it's not too late 💯
Marketing op, after 9 months too, just a thumbnail can attract a lot of viewers
I very rarely comments on TH-cam but man hats off to you what a great quality content.worth it!
Thank you so much ♥️
Said best and showed indian food is the best thing I have catched in this entire video, 🙏
Making these videos helps others to relate with there company product and get idea to convince ... You are genius bro 👏👏
This is a channel which will blow up so you should start doing a video of how did ur videos get so much views/likes etc
Thank you so much :)
I am getting a coke, you flashed coke logo so many times, my brain is on fire..
Well done!
Coca-Cola looses $5 billion and this YT recommendation pops up🤔
Ah your CRED vid was a masterpiece... I hardly or never sub to a channel on its first video... But u became the exception!!
Thank you so much indeed for your time and efforts in posting this video Brother
You are welcome bro ❤️
Am new to your channel, amazed with the way you explain the specs. Could not resist to subscribe to your channel
Thank you so much :)
I love learning about Brands, Subscribed!
A very informative and quality channel.
Amazing content bro... Subscribed the channel for your superb explanation
Thanks alot bro ❤️
Your content + delivery are outstanding, keep up the good work bro
Thank you so much :)
Your case study gives goosebumps. Great Wok!!!
Btw that ad was truly an example of Marvellous. Gave goosebumps.
In love with your channel bro🖤
Thanks alot bro ♥️
Ronaldo must have watched this video and then reacted in the way he did 😃.. thank you Ganesh Bhai
😂
Being a health care professional myself it irks me to the core each time i see these ads, its not only popular but people have celebrated this liquid for generations. 'Sense' definitely seems to be rare comodity.
Appreciate that someone is talking out openly about this madness!
That's so true! Let's hope our generation doesn't fall prey to the coke epidemic
Can you please provide the link of the resources that you are referring to in this video . It will be useful to the people who want to gain more knowledge about this topic / any topic. ( resources are like any video, IEEE papers, research journals or anything ).
Great explanation of values... 👏👏
Your Case Study and Examples are Great!!
Please teach Organic Chemistry
Wah Thumnail change kar diya bhai ne
ikr
The background shows how far you guys have come forward in these 2-3 yrs
So you just change the thumbnail after ronaldo-coke news😂😂
Yo :)
Such a good content you bring
Thank you so much ❤️
Yours is perhaps THE BEST channel on TH-cam
Thumbnail changed
Nice work to catch the Trend
Very Informative 👌 Subscribed 🤗
Thank you so much :)
ha because you are a just born baby
aree bhai aap yaha?
@@akshayvasisht kaun ho tum beta ??
Amazing man. The way you explain stuff is so nice💯
Thanks bro :)
Nice strategy by changing the display image I was thinking how it's 8 months old time travel 😂
Vow what a research I just subscribed channel.
Thank you ❤️
Ohh bahi thumbnail change kiya ,kya marketing strategy 👌👌👌
Same goes for Nike as well. Rarely do they specifically mention their product line in their ads and it’s mostly about sports, practice, hard work and what not and that’s what gets stuck by the audience. Even Steve Jobs had complemented their advertising strategy.
Great Pitch Man and in the last few seconds you sold your "Storytelling Masterclass" to the audience!
You said thank you so much for watching !!!
Really , we should thank you for such quality content
♥️
achhi deep research krte ho bhai thanks, good explanation
Thank you so much :)
Damn!
I am sure, you gonna have 1 million subscribers soon! 💯
What an awesome content!
Thank you so much :)
Came across this great u tube channel today 😘
Thanks bro :) Welcome to think school ♥️
every second worth it ,lucky to found this channel
Thank you so much :)
Changing thumbnail is an amazing strategy.....keep it up!!👍
I go through multiple videos about marketing, sales strategy etc..but after seeing your videos..I actually liked it..short and crisp...direct points....great work bro...keep it up😎
Thank you so much :)
This is probably the best thing I saw today.
Thank you so much ❤️ Means alot
Way u put content s incredibly great
Thanks for inspiring videos
The best person I have found on the internet ❤️
Thank you so much :)
Thumbnail changed, wow nice
Great Video and great case study. I work for Coca-Cola and I remember how I was impressed by CC's advertising strategy when they hired Aamir Khan and came out with "THANDA matlab Coca-Cola" ad. Like, we didnt even realize that the majority of Indian people back then didnt care what kind of black coloured soft drink they were consuming, as long as it was cold. But Coca-Cola saw this and used it to there advantage.
that comercial was so legendary!!!
You are going a long long way man🔥🔥🔥
Thank you so much :)
Nice thumbnail 🌝😁
The reason why Ronaldo such a great sportsman is because of this wonderful and strict discipline.
Also the video is amazing 😍
Absolutely Brilliant Research
Thank you sir i have learnt a lote of thing you are the best sir i have learnt in this video that you get a emotions of other
Hai bro. Everyday I am being inclined to your videos these are really nice and informative
Amazing video bro ! Recently found your channel.
Long way to go brother ! All the best ❤️💯
Thank you so much 😀
Great knowledge
Thank you Ajit :)
Hey man , keep up the good work! Your videos are very informative and effectively explained. Would like this channel to grow more!! All the best to you !
Thanks alot bro :)
Thumbnail CHANGED,,,,ab isee kehte hai MARKETING LEVEL 😂
This guy is a time traveller.
Am thinking about your marketing strategy for your enterprise. Damn, am just excited to see that.
Haha :) that is sweet bro. Our marketing strategy is a 2 word answer "Inspire Greatness" ❤️
Bhai amazing content👍
Thanks bro :)
I think you are far more knowledgeable person than my BBA lecture🖤
Brilliant work. They are best in deceptive marketing
True 🔥
Your content is way too superior and valuable compared to mediocre MBA colleges in our country!!✌
That ad of coke..... Wow it's awesome brings sooo much happiness
❤️❤️