Mcdonald's wants to be Starbucks
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- เผยแพร่เมื่อ 25 มิ.ย. 2024
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Ever since launching McCafe and after Supersize me, Mcdonald's has radically shifted it's branding, messaging, and architecture to appeal to a more mature audience.
As well as following in the footsteps of coffee chains like Starbucks to appeal to a similar audience. And most recently, Mcdonald's has now launched its own sister brand to directly compete with coffee chains.
So how has the brand changed, and how does this new venture compare to Starbucks?
Links and references
www.cnbc.com/2023/12/12/cosmc...
www.campaignlive.co.uk/articl...
www.mcdonalds.com/us/en-us/se...
www.telegraph.co.uk/finance/n...
www.mylondon.news/whats-on/fo...
www.vox.com/22736636/mcdonald...
www.csus.edu/indiv/s/shawg/ar...
www.thesun.co.uk/fabulous/foo...
www.forbes.com/sites/lmowery/...
www.statista.com/statistics/2...
www.reddit.com/media?url=http...
Cosmc’s
www.theguardian.com/business/...)
edition.cnn.com/2023/12/09/bu...
www.foxbusiness.com/lifestyle...
www.fastcompany.com/90993684/...
www.theguardian.com/business/...
www.eatthis.com/mcdonalds-cos...
www.newsweek.com/mcdonalds-co...
Super Size Me
• Super Size Me 2 Return...
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Starbucks
/ working_at_starbucks_s...
www.bluesodapromo.com/blog/wh...
www.marketingdive.com/ex/mobi...
www.statista.com/statistics/2... - วิทยาศาสตร์และเทคโนโลยี
As a resident of the coffee snob capital of the world, I have to say that the coffee McDonalds serves in Melbourne is the equal of many cafes. Not the best, but quite acceptable, unlike Starbucks which had such bad coffee that after a rapid rollout of hundreds of outlets in Australia, they closed almost all of them when they failed to attract customers, except for a few in tourist areas.
That's surprising. Starbucks and other coffee chains in the UK range from bad to mediocre. At least Mcdonald's aimed to compete with other cafes, but over here they have meh coffee too
Watching this channel feels so special to me. It's like a little hidden gem of youtube that's destined to really blow up one day and I'm here early hehe :) Keep up the good work dude!
Cheers, much appreciated
I legit thought it was a 80k+ channel, the editing is so good, and the script is really well written, the videos are great!! This channel has so much potential
0:08 I wasn't even around for that era of McDonalds but maaan, I gotta say, I appreciate the goofy 80s design way more than this bland modern look
I've never liked coffee from big chains like this. I live in a slightly neglected country, so in general, this kind of coffee does not succeed here and is not popular. We drink regular, black coffee here, and somehow everything else seems very unnatural to me. I didn't know CosMc's existed.
It was announced while I was working on this video in early December, so it's very new.
You're not missing much. UK chains are mediocre at best, while Starbucks coffee is awful.
Seems to me they got a generation of kids hooked with Happy Meals and then realised that marketing to those same people in adulthood was where the real money was going to be.
It's kind of a mix between Starbucks and Dutch Bros. It has similar food options to Starbucks but focus more on cold coffee and beverages that appeal more to Gen Z like that of Dutch Bros. It's going to be really interesting to see where it goes from here.
I really like McDonald coffee
At least the branding is interesting but the concept still feels a bit odd to me.
I liked the brand at first, but looking at the likes of Dunkin and Burger King, it well a little flat. And yes the concept doesn't make sense but so far they are only planning 11 locations from what I've read
What's a brand or company that feels like they cater to kids these days? As a kid, it used to be quite exciting to have a party at mcdonalds, I wonder if that's still the case?
Most fast food companies have moved away from targeting children. Realising that adults are the ones with money.
I rewatched Supersize Me for this video, and they spend a lot of time talking about how fast food targets children. It's likely the documentary has scared everyone off the idea.
@@onwardsandupwards547 I can understand the fear of a business targeting children (particularly an unhealthy business), but there is something to be said about a restaurant that is catering towards them. I think it's a shame to completely dismiss it as a bad thing - like I said, is there anywhere these days that kids can get excited about, excluding theme parks and such?
It feels like businesses aren't allowed to stimulate kids whimsy or fantasy for fear of coming off as predatory - I don't even see much in the way of toy commercials these days (though clearly I'm not the target demographic).
Though maybe it's all in my head?
Anyway,
thanks for the response.