Why Your Fashion Brand SUCKS ...AND How to Fix It | UNSCRIPTED [2020]

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  • เผยแพร่เมื่อ 20 ต.ค. 2024

ความคิดเห็น • 107

  • @burymeinmsg
    @burymeinmsg 4 ปีที่แล้ว +196

    Most people don't buy into brands because of design, cut, material etc (It's a factor but not the principle reason). People buy into brands because they want to support the creatives behind the brand or buy into a certain lifestyle that the creative behind the brand has sold them. In other words you can't build a successful brand with product alone. There are a million brands with 'good' product.
    Of all the rising streetwear brands that are popular today, think about the creatives behind them and how many industry connections they had behind them when they first started the brand. If you want to start a brand, and you haven't formed those connections yet... Don't start with a tee, start by trying to form those connections.

    • @justusgreen8498
      @justusgreen8498 4 ปีที่แล้ว +1

      Idk if this spoke to me, but with a clear understanding that this resonates then I should follow this advice. Lowkey. Lowkey. But going to take action to get those connections!

    • @jackparker2018
      @jackparker2018 4 ปีที่แล้ว +1

      i agree, i would love your thoughts on this postedthebrand.com

    • @melsoro7311
      @melsoro7311 4 ปีที่แล้ว +1

      Jack Parker idk if your the creator or something but ... the image on the opening page is too gaudy(blue,navy,black) the T-shirt’s and hoodies are expensive, does the brand have good enough quality to be charging those prices? The T-shirt’s are a straight no, too expensive, and why would people buy a T-shirt with THAT specific logo? It didn’t have a reputation or anything. The hoodies also.. the logo means really nothing and is frankly kind of boring and bland, I’d prefer a plain H&M hoodie. Although I will say I love the long sleeve T-shirt design but why don’t you sell that in more Versatile colours like white or black? That’s al

    • @noahfofana5388
      @noahfofana5388 4 ปีที่แล้ว

      bless u

    • @kalsangtsering1518
      @kalsangtsering1518 3 ปีที่แล้ว

      @@jackparker2018 I personally did but there is no wow factor need to do more research on products design and concepts thinking. 🤟💪

  • @memopinzon
    @memopinzon 4 ปีที่แล้ว +87

    I applaud the burn on Off-White.

    • @vincentbroeckx5872
      @vincentbroeckx5872 4 ปีที่แล้ว +1

      I live for these moments

    • @corod-1
      @corod-1 4 ปีที่แล้ว +2

      Like kicking a disabled child...

  • @007phokus
    @007phokus 4 ปีที่แล้ว +48

    Find your lane...
    Stick to it...
    Cant please everyone...

    • @SeanHatzi
      @SeanHatzi 4 ปีที่แล้ว +2

      Love It

  • @servalkorion686
    @servalkorion686 3 ปีที่แล้ว +6

    The timing for this is crazy. Literally spent so much time researching everything you mentioned in the video the past couple of years & finally worked up the courage to start my own label

  • @alex_perin
    @alex_perin 4 ปีที่แล้ว +55

    My brand is coming along great thanks to your videos

    • @SeanHatzi
      @SeanHatzi 4 ปีที่แล้ว +1

      Nice Im making a brand as well maybe we can co lab and share tips

    • @jackparker2018
      @jackparker2018 4 ปีที่แล้ว +2

      @@SeanHatzi just started mine too postedthebrand.com and would love to make a group

    • @ajaevin
      @ajaevin 4 ปีที่แล้ว

      Jack Parker where are you from

    • @bigstunna2049
      @bigstunna2049 4 ปีที่แล้ว +1

      I'm hoping as well to start a brand and these videos are a big help

    • @taylorweidman5051
      @taylorweidman5051 4 ปีที่แล้ว

      tyf

  • @andresa4770
    @andresa4770 4 ปีที่แล้ว +10

    My brand is mostly based off Instagram, where I get a little of recognition. I've came across a few big brands that have copied stuff that I made in the past. It really doesn't affect me, because I know I'm being watched by those with more ties in the fashion world. It kinda gives me validation because it means that I'm in a good path.

    • @JJSharp
      @JJSharp 4 ปีที่แล้ว +2

      What's your brand insta?

    • @georgiotzovlas
      @georgiotzovlas 4 ปีที่แล้ว

      F

    • @isaacgarate9538
      @isaacgarate9538 4 ปีที่แล้ว

      what's your brand dude

    • @LiLMessi1000
      @LiLMessi1000 3 ปีที่แล้ว +1

      @@JJSharp he cant let no one know cause people steal his designs

  • @zachwoolley8500
    @zachwoolley8500 4 ปีที่แล้ว +9

    I would argue that putting out stuff and gauging a response is a form of research in of itself. Great video!

  • @loverneverend12
    @loverneverend12 3 ปีที่แล้ว +3

    If I'm going to be honest, I *LOVE* cars. I want to make my own sports-car manufacturing company one day. but it is indeed a LOT more expensive, and after doing a lot of research, the automotive industry is a LOT more brutal and unforgiving, *ESPECIALLY* with McLaren and Lamborghini running these streets. There is a reason Fisker went bankrupt. So i decided to build money through my clothing brand instead of taking a 10 billion dollar loan for JUST A FACTORY. I do love fashion, I've had a sense for it ever since i was little, so I decided to use it as a stepping stone to get to my MAIN goal. The Automotive Industry.

  • @theflower_iris
    @theflower_iris 4 ปีที่แล้ว +24

    I'm going through this process and I swear I've started taking notes on these videos 🖤🖖🏾

    • @jackparker2018
      @jackparker2018 4 ปีที่แล้ว +1

      same, and I've applied it to my brand postedthebrand.com that i just launched

    • @bodankostov
      @bodankostov 4 ปีที่แล้ว +4

      @@jackparker2018 Hey Jack, what does your brand represent? Also a quick question, why do you write your name without capitals and do you know what "curated" means?

  • @BertoBeats
    @BertoBeats 4 ปีที่แล้ว +46

    Why does no one buy my fleshtone scallop tees with "dummy thicc" branding? 😔😩😔😩

  • @YarbroughCreates
    @YarbroughCreates 4 ปีที่แล้ว +4

    You always set a new standard! Thank you for your wisdom ,inspiration, and insight 😁😁😁

  • @moshhk
    @moshhk 4 ปีที่แล้ว +4

    Does the casual have any episodes on how to search for a manufacturer / factory to produce your products and how to outsource fabrics?

    • @Syahidsahoarder
      @Syahidsahoarder 4 ปีที่แล้ว +2

      Alibaba. Your tailors. That’s all I can say.

  • @chrisdjohnson314
    @chrisdjohnson314 4 ปีที่แล้ว +3

    I love love love these why your fashion brand suck vids. Basically everything what not do to be successful in this industry.some of it is common sense.that is if you studied from people like damond john,Karl kani ,Ralph etc etc....me I just pay attention to my environment and the society streetwear fashion. Thx a ton Reg

  • @truthteller6213
    @truthteller6213 4 ปีที่แล้ว

    My favorites are "Rowing Blazers" and "Aime Leon Dore" and "Tombolo".

  • @CallMeKadrien
    @CallMeKadrien 3 ปีที่แล้ว +1

    IVE BEEN SEARCHING FOR A MANUFACTURER FOR JEANS A PUFFER JACKETS AND CANT FIND THEM BRO.

  • @TahjiHonnigan
    @TahjiHonnigan 4 ปีที่แล้ว

    I've gotta say, ever since watching the casual I've been learning more about how to approach my business

  • @stefanciaglic710
    @stefanciaglic710 3 ปีที่แล้ว

    The off-white burn made my souls smile 😂👍🏻

  • @philippeholthuizen
    @philippeholthuizen 4 ปีที่แล้ว +2

    Building a brand, getting so far as ‘success’ takes time. A lot of time! Overnight viral success can help getting established, but for most of us, that’ll never happen. So if you’re stuck with that need to follow your passion, better plan on 5 years or so of patience and grit to reap any rewards. 😅

  • @alvinanis3006
    @alvinanis3006 4 ปีที่แล้ว +5

    That Akira tee tho I see you Reg

  • @N9olan
    @N9olan 4 ปีที่แล้ว +2

    LOOOOVE the Akira shirt!

  • @dawahgoingon
    @dawahgoingon 4 ปีที่แล้ว +2

    Hey Reggie. How will I know when it's ready?

  • @sophiaaldous3199
    @sophiaaldous3199 4 ปีที่แล้ว +1

    “If you’re walking around half-cheeked, that ain’t it.”
    Put it on a shirt, I’ll buy it. 👍🏻

  • @kevinroland6616
    @kevinroland6616 4 ปีที่แล้ว +1

    Off-White crowned as the most popular brand of 2019. The Italian streetwear brand is ranked number one for the second time in a row on the list Hottest Brands of Lyst. Off-White is the most popular

  • @morganblackpowder1724
    @morganblackpowder1724 4 ปีที่แล้ว

    Thank you for keeping it real Reggie. I'm just putting in the time. Got my eyes on the prize.

  • @jaimininorath5760
    @jaimininorath5760 4 ปีที่แล้ว

    great content as always.

  • @GINGIVITISSS
    @GINGIVITISSS 4 ปีที่แล้ว +1

    I see you auto focus, you the real MVP.

  • @fem0
    @fem0 4 ปีที่แล้ว +1

    is the video talking about the difference between strategies between wanting to design and wanting to make money coming?

  • @kemialao16
    @kemialao16 3 ปีที่แล้ว +1

    Dude you’re a genius.

  • @jamarmartin884
    @jamarmartin884 3 ปีที่แล้ว

    You should create a Casual Discord!

  • @Ceofadda
    @Ceofadda 4 ปีที่แล้ว

    Cheeky par towards off-white🤣👏🏾

  • @jagwarz
    @jagwarz 4 ปีที่แล้ว +1

    Where can one get that awesome Akira t shirt
    :)

  • @aliali732
    @aliali732 4 ปีที่แล้ว

    What do you think about the brand Les Benjamins?

  • @frankzsausage1560
    @frankzsausage1560 4 ปีที่แล้ว

    I love your shirt where’d u get it?

  • @godzilla2387
    @godzilla2387 4 ปีที่แล้ว

    SHREDDED WHEAT IS AMAZING!

    • @twentyandback
      @twentyandback 4 ปีที่แล้ว

      Dam straight, I have 2 boxes in the cupboard right now.

  • @corod-1
    @corod-1 4 ปีที่แล้ว +1

    Do a video warning people about Asspizza's scam, & why fashion vloggers avoid him...

  • @Patrick_Hession98
    @Patrick_Hession98 4 ปีที่แล้ว +1

    You after research 😭😂 Really good example.

  • @andrewcheong1194
    @andrewcheong1194 4 ปีที่แล้ว

    Where's the necklace from!

  • @Tokuushi
    @Tokuushi 4 ปีที่แล้ว +1

    Shredded Wheat is not terrible! 😂

  • @wilsonalerte5048
    @wilsonalerte5048 4 ปีที่แล้ว

    You’re dope bro love this

  • @jeromesaint1735
    @jeromesaint1735 4 ปีที่แล้ว

    First song after Intro?

  • @JoeyLevenson
    @JoeyLevenson 4 ปีที่แล้ว +3

    Do we really need a new brand? Aren’t there are enough already in the age of globalized fashion?

    • @THECASUALco
      @THECASUALco  4 ปีที่แล้ว +10

      Good question. We should cover it in an episode

    • @SeanHatzi
      @SeanHatzi 4 ปีที่แล้ว +4

      This is such a good question , I believe their is a lot of clothing brands In the world but their are also problems with these clothing brands , where the new brands can fix these problems.

    • @justusgreen8498
      @justusgreen8498 4 ปีที่แล้ว +10

      I said this once and I won’t stop saying it. Too many brands doesn’t fucking matter. I’ve seen a graphic artists grieve over an “over saturated” market. Tbh. If you know your vision. It’ll resonate with the people. And that’s facts. Of course it’ll take time but the right connections elevate a message. If you even think for one second about how many brands are out there, you might as well stay on the sidelines. If not. Get out there, learn the competition for a bit, learn, sweep and expose the fakes, then fight with the big dawgs and earn respect. It takes heart, determination and focus. And an understanding of your personal capabilities to THE MAX.

    • @isaacgarate9538
      @isaacgarate9538 4 ปีที่แล้ว +2

      without new brands there won't be competition

  • @pxe001
    @pxe001 4 ปีที่แล้ว +1

    People let brands speak for them lol instead of the opposite

  • @loundrelaque8897
    @loundrelaque8897 4 ปีที่แล้ว

    Thanks dude

  • @MADProductionsAH
    @MADProductionsAH 4 ปีที่แล้ว

    Background song? Anyone

  • @keezytv7854
    @keezytv7854 4 ปีที่แล้ว

    No Shredded Wheat people 😵

  • @RERTOxCRAFT
    @RERTOxCRAFT 4 ปีที่แล้ว +1

    What’s up with my brand? Is it to inconsistent? We are a Kawaii streetwear brand @TokyoKatt

  • @rebirthcapone324
    @rebirthcapone324 4 ปีที่แล้ว

    im excited

  • @polong99
    @polong99 4 ปีที่แล้ว +3

    Buy affordable shirt n pant... Wear some expensive kicks... Yeah thats me

    • @Hjarrun
      @Hjarrun 4 ปีที่แล้ว +1

      Buy "vintage tees" and "thrifted trousers"... Wear some expensive kicks... Yeah that's me

    • @polong99
      @polong99 4 ปีที่แล้ว

      @@Hjarrun some vintage tee is expensive bro...

  • @philippeholthuizen
    @philippeholthuizen 4 ปีที่แล้ว +2

    Who buys Philip Klein? Where are they hiding? 😂

  • @Tfula
    @Tfula 4 ปีที่แล้ว

    You’ve been saying something about a marketing ep for 3 months

  • @marcozuleta133
    @marcozuleta133 3 ปีที่แล้ว

    All of this is bullcrap. Guys, do you wanna know how to build a successful clothing brand? Network is the key to succes, you need to know the right people to make your brand hot, and by right I mean celebrities and influencers inside the fashion/streetwear industry; that's how Jerry did it, that's how Kanye did it, that's how Bape did it, that's how Supreme did it and that's how virtualy every succesful clothing brand has done it. If you are a nobody sorrounded by nobodies it doesn't matter how hot your clothing is, only your family and friends will be buying it.

  • @kevinroland6616
    @kevinroland6616 4 ปีที่แล้ว

    Look everybody its says an Italian streetwear brand from a black designer who says streetwear is dead WTF is going on

  • @moshhk
    @moshhk 4 ปีที่แล้ว

    Why does philipp plein's designs look like a disgusting mashup of emporio armani, valentino and mastermind. That shit is selling? god damn

  • @pokekingwuuski3991
    @pokekingwuuski3991 4 ปีที่แล้ว

    i need criticizm from multple sources so i can take into change, i hate that one guy that blows smoke outta his ass to just criticize everything

  • @jou3456
    @jou3456 4 ปีที่แล้ว

    U shud help out vuja de

  • @splendrouspropscosplay4249
    @splendrouspropscosplay4249 4 ปีที่แล้ว

    A HUGE HA HA HA HAH !😆😆🤣🤣

  • @lilow_yt4712
    @lilow_yt4712 4 ปีที่แล้ว +2

    Can i get a heart?

    • @lilow_yt4712
      @lilow_yt4712 4 ปีที่แล้ว

      Ok no that you gaved me a heart can you say hi

    • @blazsovdat8677
      @blazsovdat8677 4 ปีที่แล้ว

      @@lilow_yt4712 lol stop begging jeez

  • @botpurple3894
    @botpurple3894 4 ปีที่แล้ว

    877 cashnow 😂

  • @joshlewis4071
    @joshlewis4071 4 ปีที่แล้ว

    @thoughtsoffreedomclothing

  • @TerryTheChunin
    @TerryTheChunin 4 ปีที่แล้ว

    Ahhh that’s why you always wear a hat.

  • @ThisisFerrariKhan
    @ThisisFerrariKhan 4 ปีที่แล้ว +1

    1st. 💀😎