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- เผยแพร่เมื่อ 16 ก.ค. 2024
- In August 1968 The Beatles' Apple Records label celebrated the launch of the label by issuing their first 4 singles in a special promotional pack, which has since become one of their most collectible pieces of memorabilia. In this video we tell the full story behind that set and the records in it. We also find out how Frank Sinatra found his way onto Apple 1 and what happened to the Queen's VIP set.
TH-cam video links:
Frank Sinatra: 'The Lady Is a Champ': • Maureen Is A Champ
Kenny Everett interviews the Beatles at Abbey Road June 6 1968: • The Beatles Interview ...
Unboxing Harold Wilson's record collection: • Unboxing Harold Wilson...
0:00 - Opener & introduction
0:44 - Setting up & launching Apple
2:00 - Apple releases 4 singles on the same day.
2:28 - Apple 1 & Frank Sinatra
4:22 - Apple 2 - May Hopkin - 'Those Were The Days'
5:05 - Apple 3 - Jackie Lomax - 'Sour Milk Sea'
5:36 - Apple 4 - The John Foster & Son Black Dyke Mills Band - 'Thingumybob'
6:47 - 'Thingumybob' LWT TV series
7:57 - 'Our First Four' promo pack
8:24 - The dangers of plastic migration from PVC sleeves.
8:54 - The two box variations
9:13 - The U.S. version
10:24 - The Italian version 'Una Sensazionale Intervista Dei Beatles...'
11:18 - The UK VIP sets
11:37 - Harold Wilson's copy
12:06 - Her Majesty The Queen's copy
12:52 - Values
13:09 - Sign off
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Just when you think you know almost everything about the Beatles, Andrew comes up with another presentation with a wealth of information. Never knew Brian Epstein had plans to start Apple.
It’s referenced on the liner notes for 1967’s ‘Magical Mystery Tour’ EP.
I knew about it. Read Mark Lewishon
I didn't think Brian Epstein new anything about it? Thought it was all John & Paul's idea. Brian was gone by 1968.
Sour Milk Sea, there is a version on youtube, editing George's demo vocals to the single backing track. It's really good. Shows its potential as a George song, never really got into Lomax's cover.
A recent release on TH-cam from Antiques Road Show, called Best of 25, has this box set appraised.
The 2012 segment at 28:51 shows the set with added photo, and a signed letter sent to the head of Capital in Jan. 1970.
The son of the former head of Capital is present in this segment, and the current value of this collection is $75,000.
Interesting piece. It's a pity the box was all smashed up. I'd want a second opinion on those signatures
@@Parlogram Yes, I thought the same thing.
I thought I knew everything about the sequence of Apple records, but today I learnt something new…What a fascinating story!!!! Thanks Andrew for sharing this new video. Your channel is fantastic..I have always wondered how many copies of “Our first four” were actually made…Does anyone know it? In the past I only saw one copy of the plastic version, for sale via a major US specialist, which belonged to Stanley Gortikov. That copy had a special dedication to him printed on the front.
Personally, I do believe that the UK set is as rare as a Stereo Gold label Please Please Me, if not more. What makes the difference (in terms of value) is probably its desirability, due to the fact that the story of Our First Four is not well known as that of PPME.
Great video Andrew. Richard Di Lello’s book The Longest Cocktail Party tells the story of these VIP sets being delivered. It’s a hilarious book. I collect Apple records but can only dream of owning this
That’s too where I first learned of the “Our First Four”. I read it in the 80s. Didn’t know until now that it had also been mass produced. I recently bought again Richard’s book. It’s still an interesting and funny read.
I never knew of the Apple 1 story. Andrew, you never cease to amaze me. Amazing. The Queen Mother and Princess Margaret also were sent a set. Thingumybob is such an awesome little tune. Love it. Great video 👌👍🤩
This is great!! I remember seeing the Christmas ornament variation online years ago, but didn't really think it was ever released in the US, in any fashion. I don't know how many sources listed "Thingumybob" as a Beatles single in the early 1970s. I think it was 1977 by the time I stopped looking for it. Non-Beatles (and Badfinger) US Apple 45s weren't counted on for any kind of chart and sales respect by 1971. Even where I reside in upstate New York, many is the time I've come across brand new, unplayed boxes of some of those singles, either at the shop I worked or local record shows from 1985 to 1993. Any mention as to why the "Hey Jude" single was given the title card of "John, Paul, George & Ringo?"
I have a mint copy of it. I forget what I paid ---- but I had to have it. Musta been 35 years ago or so. I have a good Apple collection of singles and albums.
Thanks! Appreciate you keep putting out another brilliant video!!!
The story of Apple 1 is top-shelf trivia!
Another fab video Andrew!
I’ve got snippets of the Kenny Everett interview on a bootleg cassette I bought at a record fair way back in 1986,but never heard the full interview.Brilliant!!
Thank you for another great video. Had a rough day at work and it's nice to have something so pleasant and informative to watch! I had no idea this set had so many variations.
That little tidbit about PVC and plastic migration was new information to me and I definitely appreciate that information. I'll be keeping an eye out moving forward
Thank you, such a great video! It's one of the things I had some sketchy knowledge about, but you never cease to amaze me in the way you turn a sketch into a whole colourful painting! :)
Absolutely fascinating. We learn so much from you!
Another great video, Andrew! I always look forward to seeing them!
Thanks Nick. Glad you like them!
Very cool! You learn something new every day. Thank you, Andrew! Already looking forward to next week.👍
My pleasure, Roger.
Thanks for sharing this Andrew! I first learned about this set in one of the Beatles books I read in the 1980s. I finally saw copies of this in Bruce Spizer’s Beatles on Apple book. Thanks so much for the background information. Take care!
I've known about this set for a long time, and knew some of the history, but I appreciate you filling out a lot more of the details of how it came about and what happened to it. Also, thanks for the links to Sinatra and the interview. As always, excellent content, Andrew.
Glad you liked it, Colin.
Another great video :)
I can't believe I'm just now noticing this, and I know you know... but you shouldn't store your Beatles Mono box on its side like that.
It's probably empty, and you've probably gotten a thousand comments like this already, but still, I had to chime in.
Excellent video as always👍
Thanks again, Tony!
I thoroughly love this channel. I discovered it a couple of weeks ago and immediately subscribed after the first video I watched. Thanks you so much. :)))
Thanks Mark and welcome aboard!
I have the Kenny Everett interview single on coloured vinyl with a picture sleeve from Italy, marked as a "Jukebox single". I suspect it's a bootleg as why would anyone want an interview on a jukebox. But I suppose it could be a promo copy.
Such an interesting video - great stuff!
Glad you enjoyed it, Stephen!
Fascinating, thanks Andrew
Glad you enjoyed it, Jason.
Incredible video, Bravo, Mate 👏
Cheers Lee!
Thanks Andrew, for a great informative video. Always enjoy them.
Glad you like them, Clive.
This was so rich, enlightening, and satifying. Thanks again.
Thank you. Glad you enjoyed it.
Very informative Andrew. Thanks for sharing your knowledge.
My pleasure, John.
Another brilliant video, cheers Andrew 👍🍏🍎🍏🍎
Thanks Jamie 👍
Best work yet. Especially the part on Frank Sinatra (and TH-cam!).
Your channel is both erudite and succinct. Stunningly presented and very entertaining.
Thank you very much, as always.
Barty
Wow, thank you!
These podcasts are an absolute MUST for Beatles fans! Well done Andrew!
Thanks, John!
I learn something new from you with every video 👍👍
Your videos are very informative keep up the great work.👍🏻👍🏻👍🏻👍🏻
I would be interested in seeing a video on the history and subsequent bootlegging of the Beatles first American LP on Vee Jay. I have a knock off mono and it sounds like garbage and it’s just thick enough to NOT be a flexi 12”
Happy holiday season, Andrew. You are a fine historian down to every detail.
Thanks, you too!
Consistently one of the best channels on TH-cam. Hopefully your audience only grows Andrew!
Thank you so much, Dónal.
Very interesting stuff.
Thanks a lot, especially for the Sinatra Apple 1 Fab fact!
The Iveys Maybe Tomorrow LP and it’s release history would make for a fascinating (and expensive) episode!
Superb job
Thank you, Anthony.
Amazing video, my dear friend!!! Wow!!! ✌️🎶🍏
Thank you, Luis!
Great video as always! I happen to have a few apple singles from Mary Hopkin, badfinger and of course the Beatles. I hope that one day I can manage to get a whole set of all apple singles.
Better start saving, some are Very rare
Mary Hopkin had two singles including “Those Were The Days”, the label’s second #1 hit, along with her second single “Goodbye” which was another good one from Mary Hopkin.
@@Musicradio77Network I have both! I actually recently picked up the picture sleeve for goodbye!
@@Musicradio77Network Mary had many-more Apple singles than that. "Temma Harbour," "Think About Your Children," "Knock, Knock, Who's There?" Etc.
Wow Andrew, I’ve been a Beatles fan for 50 years and thought I knew most things about the Beatles. Then I watch one of your videos and discover I know almost none of the content. This is a good example. I had no idea Apple was Brian’s idea, nor about the box set or Frank Sinatra’s song. I just watch your videos open mouthed with astonishment.
Glad you're enjoying them, Kevin.
Fab vid...Thanks!!
Danny
Glad you enjoyed it, Danny!
Whaaat? Great piece here! And I missed it…under the “booster” fog I was! Brilliant vignette of something else I didn’t know about! Brilliant Andrew!
Hi Andrew, Thanks for bringing us the story of The “First Four” I had known about it’s existence but never knew the complete story and I had not heard about the Sinatra connection to Apple.
Interestingly on the first Australian pressings of Hey Jude and Those Were The Days they were both featured on the Parlophone label but later changed to Apple.
Also on my copy of the 20th Anniversary Australian Singles box set Hey Jude as well as all the other Beatles Apple singles are on the Parlophone label.🤔
Thanks again and look forward to your next video
Thanks for watching, Phil.
Yes.
Interesting Factoid-the Apple logo had not received it's registered TradeMark in Mexico at the time of the launch, therefore, early Mexican Hey Jude pressings are on the Capitol swirl label. Later pressings had the green Apple label we know today
Another brilliant interesting and fascinating video thank you Andrew. How about doing a book or a dvd of all your videos? There’s always something to learn from watching Your films, thank you.
8:27 - I've seen this happen with some of the record store day 45s. Cant miss it. Saw it on the pink Flaming Lips record, and it looked quite white on pink.
Hi Andrew well this video sure was Fab and Interesting thank you for the video and take care .
Thank you, Brad. Looking forward to your next video.
ok .
@@Parlogram :) thank you so much and you too !!!!
Andrew, do I need to say it again? Great information as always. Very interesting. Thanks.
Thanks again, Chris!
Seems that every Sunday I learn something about the Beatles I wasn’t aware of. Thanks for shedding more light on this Andrew. Never knew all the great details!
Nice video, Andrew. Nelio.
Thanks Nelio.
I have 1800 - 1804 in mint condition. I bought them at a big Beatlefest in NYC ---- around 1978....... along with many other Apple singles & albums. They practically gave em away those days.
Wow! Didn't know there was a bootleg of the Sinatra song. As for the four singles themselves I have listened to them from Past Masters/Fresh From Apple Records and I quite like all of them. I do wish that they had included BDMB's B-Side of Yellow Submarine as well. In fact, I kinda wish they made a follow-up box with re-issues of some of the later Apple records albums (and also Maybe Tomorrow, even if most of it was there between Magic Christian Music and the extras CDs) like Elephant's Memory, David Peel, Ravi Shankar's In Concert 1972, and the Lon & Derek Van Eaton album, alongside the other non-Beatles related Apple singles and the B-sides of the songs from the first set. Perhaps even a "recreation" of sorts of the Richard Brautigan album as ZAPPLE 3.
Hi Alex! Yes, hearing the Sinatra track was a revelation. I'm very much an Apple label geek so have every LP in several editions from around the world but would love to see the later ABKCO-controlled albums reissued on CD. I have a particular fondness for the Elephant's Memory LP which I found in a bargain bin in South London when I was about 13 in '79 as an unopened US pressing. It was like finding an unreleased Lennon album! I heard it again the other week and there's some cracking stuff on there. As for Richard Brautigan, I picked up a CD of his a while back that is still available on amazon which I think claims in the liner notes to be the unreleased Zapple LP. It's pretty "challenging" listening and I speak as a genuine fan of the cathartic and sometimes hilarious primal howl that is "Cambridge 1969"! Here's a link to the UK site: www.amazon.co.uk/Listening-Richard-Brautigan/dp/B01G8S7VHW/ref=sr_1_1?crid=2IZACK03Y1GGI&keywords=Richard+Brautigan+cd&qid=1646924781&sprefix=richard+brautigan+cd%2Caps%2C88&sr=8-1
I learned so much from your well-researched video. I brought my dad’s copy of Our First Four to the Antiques Roadshow years ago, but confess that I learned more about it today in 13:41 minutes than I had in all the intervening years.
I have since had the broken vinyl box conserved, so it again holds the material snuggly inside.
I rushed to examine the 4 records upon learning that the plastic sleeves can corrupt the disc inside. These sleeves have never been opened. To my relief, I noticed that each record is protected by a paper sleeve, that separates the disc from the plastic envelope
Something unique I just noticed: the record with the recording of “Revolution” and “Hey Jude” is twice as thick and twice as heavy as the other three records. Perhaps it was pressed on acetate? All records appear to have hand-written descriptions of the record title and artist. I wish I could show you.
I don’t know if it is common knowledge, but did you know that a “very large and influential rack jobber” in the US protested the new Apple label on 45s as “ pornographic?” My dad’s response was hilarious, in his follow up letter to Ron Kass. He wonders about the rack jobber’s reaction once he gets hold of the new 33’s that require a spindle to go through the center of the label in order to play them.
Best,
Scott Gortikov
Hi Scott, Thanks for watching and sharing your amazing story. I'd love to see a close up of those labels. You can email me photos of them to: andrew@parlogramauctions.com
Best, Andrew.
So interesting
I love that story of the first four Apple singles are great.
It would be cool to get a hold of the UK version even though I think it’s one of the very best defined.
The mystery’s afoot then - which member of the royal fam ran off with Liz’s ‘Hey Jude’ in their sticky fingers? I look forward to a whole episode of The Crown being devoted to this drama.
Not to worry: the Queen Mother and Princess Margaret also got copies, so the royal fam have some spares to replace it.
Not to go off topic but Paul McCartney's dog is cute.
I’ve always loved this song those were the days that’s a great one and I have to check out the other two singles of course he chewed Hass to be one of the greatest songs ever written along with the B side which was revolution
I well remember that ad inviting would-be musicians to send in their tapes. Everywhere you went in the summer of 1968 you would see or hear 'would-be' stars strumming their acoustic guitars and singing their latest 'would-be' hit. Take after take must have been taken, as 'would-be' artists tried to perfect their creation into something that would past muster with those blue-meanie Beatles. I believe many people later assumed that The Ivy's/Badfinger were the winners as no offical result was ever issued. For the Ivy's/Badfinger themselves things later turned sour and I always wondered if the surviving members regretted becoming pop stars.
I've owned or held many a Apple rarity but ' Our first four' and Brute Forces ' King of fu' are the Holy Grails
I’m in the UK and I bought the Hey Jude single in the day of release and was lucky enough to get it in the black shiny wavy Apple cover.
Me too.
Thingumybob reminds me a bit of the Wallace & Gromit theme tune. I wouldn't be surprised if it turned out to have been the inspiration for it.
Who knew that there was such a thing in the 60s as an Apple Watch 😂
The Queen was also given something special, possibly unique, in 1958. Duke Ellington and Billy Strayhorn had written and recorded The Queen’s Suite, a set of six songs of which he (allegedly) had one copy pressed and presented to Her Majesty. He performed one of the songs, The Single Petal of a Rose, on a Granada TV broadcast concert in February1963. The Royal Collection Trust should have it still. Ellington recorded it in the mid-seventies as a part of The Ellington Suites album on Pablo.
didnt know this ,oh well another one to get when it appears again lol
Mary Hopkin did top the three other main charts in the US - Cashbox (2 weeks), Record World (4 weeks), and Variety (1 week - interrupting "Hey Jude"'s 9 week run at the top there). Variety was entirely sales-based but had a much smaller sample than the UK magazine charts. Cashbox and Record World also put more emphasis on sales than airplay. "Those Were The Days" missing out in Billboard is a sign that it was not being played on radio as much as "Hey Jude" - Billboard has always rated 'points' for radio audiences pretty highly, to the extent that it had some chart-toppers in the late 90s that were never released as singles, so which literally NOBODY bought...
Since 2019, Rolling Stone has been compiling a sales-only US chart, and that has some interesting differences to Billboard. The two BTS tracks that topped Billboard for 11 weeks for instance never topped the RS listing - suggesting that in not one of those 11 weeks were those two tracks the most popular with the US public...
I live and grew up in a town where for the first 25 years of my life there was a record shop called Apple One. I think a massive penny has just dropped.
Is that technically the world's first Apple Watch at 1:05?
It's hard to believe no video exists of John and Paul's Tonight Show appearance. For some reason, NBC erased the video tape.
Correct. There are a couple of videos on TH-cam that are 8mm recordings of the TV broadcast and a couple of audio recordings of the interview(but none that are the full length). The host of The Tonight Show at the time, I'm not sure if it was Johnny Carson back then, was away that night, so two ring-in hosts were found, Joe Garagiola and Tallulah Bankhead, and the result was one of the worst interviews of The Beatles ever. John Lennon fumed to Paul McCartney directly afterwards that that was the worst that anyone had ever treated them in Showbusiness and he was livid. They just knew nothing about them. It is excruciating viewing/listening
I have seen a very deteriorated black and white copy. So it's out there somewhere.
Did you get the inspiration for this video from a recent (11/16) Antiques Roadshow "best-of" episode where the son of a record company executive brought this foursome in for appraisal? It was fun to watch there and it's fun to see you talk about it in more depth here. Can't get too much Beatles info.
The record exec's set also had a "thank you" letter signed by all four Beatles, so they valued the package at $60,000 even though the original storage box had disintegrated.
I saw that clip just this morning. He should get a second opinion on those autographs though!
@@Parlogram My mum used to bunk off school and go and watch them play live in Liverpool in the early days. She met them once and they signed her 60s leather cap (you know the ones), all four of them. She kept it in her desk for years and mentioned it to me years later when I got her record collection. I asked her what happened to it, she said her dad threw it away. I wonder how much that would be worth, especially as they often signed each other's autographs.
Amazing seeing Harold Wilson's pipe! (being a bit of a historian meself like!)
Brian and Apple on the same sentence. Now that's an outstanding one! Hope I'm not the only one who didn't know that 🤣
Basically, I didn't know any of this video's information.
For some reason, the catalogue numbering (Apple 2 to 4, omitting 1) sounds too British to me 😆
What's the estimated value for Apple 1 with Sinatra? I mean, can it really be estimated?
Thanks a lot Andrew 🙂
Have you made a video of the Apple / Walls Icecream promo ep? If not please can we have one!
Will you consider a review of the Beatles Record Day vinyl singles Long Tall Sally EP and the Strawberry Fields Forever Single?
Hi great video as always. I happen to have from my mum a copy of the original hey jude single but it has those where the days label on side 1 and the normal revolution on side 2. I don't know if its a one off or if anyone else has come a cross one. Let me know if any one can cheers.
That looked like an L S Lowry behind Harold.
Hi Andrew
I have all the us albums you have on display including vol 1-2 of r&r music I paid 3.99 in a Tx convenience store chain here. Green capitol label. Why does the m m tour colors look different,is it usa?
I always learn something new on this channel!
Could you do a video on the rock and roll music compilations from the 70s?
Yes, Guy - coming soon!
I have a collection of Apple singles NOT complete yet as some are very rare and very expensive if you find them, lol, From what I remember I have Apple 2 to 10 I think and of Apples 1 to 3
My 1969." Hey Jude," is on "Parlophone," label. Mary Hopkins " Those where the days," where on some label,but i don' t remember. Just melody stayed. Cheers Master Andrew.P.S.It' s true,when you think you know everything,Young Master Andrew suprises you with new nolige. You learn,day and night,knowlege power,knowlege might. Lenin.
Shout out to MPFC.
Very entertaining and informative! I really enjoy the version of Sour Milk Sea, where someone has "restored" George's vocals that's on TH-cam as well... pity it flopped, as it's a nice song.
That's some pipe and red phone you got!
111
Man. Mark Lewisohn's got nothing on you, mate. This was fascinating.
In the early days of iTunes, it felt strange using a device with an Apple label to produce Beatles CDs. I know Apple Computers and Apple Records did not get along at first. SOSUME?
Correct me if I'm wrong, but didn't Richard DiLello throw Harold Wilson & The Queen's copies of the VIP set from the car to their residences? I remember reading from his book 'The Longest Cocktail Party' that he had done this or at least thought about it; he was the one who was asked to deliver the VIP copies to those famous people
I think the earliest Beatles product with an Apple link is Sgt Pepper. The credits read "Cover by MC Productions and The Apple". Perhaps, and this is speculation, they meant to credit "The Fool" for the original Inner Bag. Anyway. That "Apple" credit has always stuck me as odd.
make a video on apple and videos about there solo albums
Another Apple Record oddity is the Wall's Ice Cream EP that was released in 1969.
Cuando tratas el tema Apple publishing? cuantas canciones fueron publicadas por esta editora musical? Cuantos artistas musicales no fueron aceptados en Apple records?
The alternative first four apples: Coxes Pippin, Golden Delicious, Pink Lady and Granny Smith. (Oh wait, I think I may have the wrong sort of 'apples' in mind?).
So what were on the flip sides, heard only one mentioned
I saw this 45 minutes after it came out.
I saw it 53 minutes after it came out
What do you think of the James Taylor album on Apple?
James Taylor had his debut album on Apple in 1969, by around 1970, he went to the WB label and had hits including “Fire & Rain” and “You Got A Friend”, plus a duet with Carly Simon called “Mockingbird”, a remake of a Charlie & Inez Foxx’s 1963 hit.
Personally, i don’t think the Apple labels were well designed. Its a cool looking logo, but the text on the label can get fuzzy or, in the case of side 2, cut off and illegible. I think Capitol got it right with their formatting on the US Apple labels. The ones used for Apple acetates/Demo labels look way cleaner and I’m surprised they didn’t go with something line that. Good vid
The reason for that is, side 1 has the standard Apple label, and side 2 has the sliced Apple label. I have seen labels like this all the time.
@@Musicradio77Network i know. I think it was a bad idea to have sliced apples on side 2 because the text gets cut off.
It's Alistair Taylor in the original Apple advert, not Derek Taylor...to whoever dissed the podcast, YOU get your facts right.
I know that, but the first guy
didn't.