Bandura, the effects model and the videogame industry

In this video we take a look at the effects model, the media theory that is both the most well known of all media theories, and yet the theory with by far the most issues.
Proposed by Albert Bandura, the effects model stipulates that media has a direct effect on us. There's only two things you really have to know, and that's that the assumptions that
Representations of violence can 'model' or demonstrate violent behavior,
and
Audiences 'copy' violent and socially unacceptable behavior they see in media products
That's it! Really!
This video briefly explores the effects model, takes a look at some key historical examples of it's practice, and then concludes by offering some (better) alternatives.
It's worth noting that despite this theory's many issues, in everyday life it's really popular. Someone might not have a clue about who Stuart Hall or Henry Jenkins are, but they will tell you without a shadow of a doubt that violent videogames make people violent. A blanket statement like this has massive issues, and it's up to you to form an opinion on the effectiveness of this theory!