Event Parameters Explained (2024 Update): How to Actually Use GA4 Events

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  • เผยแพร่เมื่อ 27 ก.ย. 2024

ความคิดเห็น • 21

  • @davidlee2915
    @davidlee2915 6 หลายเดือนก่อน +4

    Great video. You explained clearly in 20 minutes what I didn't understand after reading Google's help docs for several hours. I just found one problem - when I added a custom dimension, it didn't appear in any reports. After searching around, it seems you have to wait up to 48 hours to see any new custom dimensions in reports? Anyway, thought it was worth mentioning.

    • @rooted-digital
      @rooted-digital  6 หลายเดือนก่อน

      Thanks for the kind words and for pointing out this important aspect. You're right, the custom dimension is not retroactive and can take a little time to show up in your reports.
      Good luck and Godspeed to you on the next steps of your data and measurement journey.

  • @TonyMontana-bg6hm
    @TonyMontana-bg6hm 8 หลายเดือนก่อน +1

    Awesome! I will look at it later on.
    Can you pls also do a video on ga4 data redaction.
    Which toggles need to be turned on etc.
    Thanks

    • @rooted-digital
      @rooted-digital  8 หลายเดือนก่อน +1

      Thanks for the comment and the idea.
      I have been thinking about doing an updated 2024 version of everything to configure for a GA4 property. I'm going to make sure data redaction is in the mix. Appreciate it. :)

    • @TonyMontana-bg6hm
      @TonyMontana-bg6hm 8 หลายเดือนก่อน

      @@rooted-digital cheers👍

  • @giri-4940
    @giri-4940 7 หลายเดือนก่อน +1

    Hey, why there's always event count >total users.
    For example,
    If I have a 4 forms in a site which user complete a one form and submit then step1_form_complete event fired and if step 2 form submitted the step2_form_complete event fired and so on for all 4 events.
    In GA4 , let say suppose the total user is 15 and event count for step1 form is is 40 and for step2 form in 50 what does this mean?
    It would be very helpful if you provide your insights for this..
    Thanks in advance 😊

    • @rooted-digital
      @rooted-digital  7 หลายเดือนก่อน +1

      Hi there. Thanks for watching and for your question.
      In general, total event count will always be higher than total users because each user will be responsible for multiple events (beginning with the session_start event!)
      But in your case I believe you're asking about the event count for a single event relative to the total user count for those who completed the event.
      If you are tracking an event that should fire when step 1 of a form is complete and you have an event count of 40 and a user count of only 15, it means that something is likely not working properly with your event.
      Did you set it up in Google Tag Manager? If so, test it using "preview" mode and see how often the event fires when you complete step 1. I'd guess that the conditions might not be strict enough as it is and you need to change something.
      As a worst case scenario, you could always change your "Advanced Settings" in your tag in GTM and change tag firing options from "once per event" to "once per page". Although I think it would be better to try and fix the tag firing without doing this.
      Good luck!

    • @giri-4940
      @giri-4940 7 หลายเดือนก่อน

      Really thanks for your time..
      As you said the event is configured in GTM and it is fired correctly fired whenever I filled up the 1st form and clicked "go to form 2" CTA and so on for all 4 forms .
      Note:The triggering condition is all the fields form should be filled with valid values and click to "go to form 2"

    • @rooted-digital
      @rooted-digital  7 หลายเดือนก่อน

      @@giri-4940 Is it possible that your users are somehow triggering the event multiple times? For example, could the event be firing when they click "go to form 2" but perhaps the form was not fully filled out and they don't advance? Which means they need to eventually click the button again to advance, triggering the event again?
      I can't say more without testing myself, but that seems like the most likely outcome for me. You could also try using the advanced conditions in the tag that I had mentioned before, so the tag fires "once per page" instead of "once per event" and see if that helps you.

  • @JudeLutonadio
    @JudeLutonadio 8 หลายเดือนก่อน +1

    Another great video. I have a question: In Universal Analytics (UA), it was possible to filter sessions where a specific event occurred (for example, clicking on a widget) and then view the number of conversions and revenue for those sessions. However, in GA4, when I apply an event filter, I no longer see any revenue. Do you know of any workaround for this issue?

    • @rooted-digital
      @rooted-digital  8 หลายเดือนก่อน +1

      Hi Jude, thanks for the feedback and the thoughtful question.
      The short answer is I don't completely know, but I suspect that the issue in GA4 relative to UA is related to how GA4 processes and collects data. Some metrics and dimensions are not compatible in GA4 in the same way as they were in UA. Here's an article: support.google.com/analytics/answer/11608978?hl=en
      I'm not sure if you've already tried this, but you could try building an Exploration that relies on a segment of folks who clicked the widget you wanted to track. From there, you could pull in the Ecomm dimensions and metric(s) you want to see.
      I don't do much work for Ecommerce sites so I haven't tried this myself. Fingers crossed for you!

    • @JudeLutonadio
      @JudeLutonadio 7 หลายเดือนก่อน

      @@rooted-digital Really appreciate your feedback. I have followed your advice and built an exploration. Using segments works because the event can be based on the user or on the session vs event-based only when you use the filter. From that audience, I could tick a box to create an audience that I can use in Looker Studio. A bit of workaround but it works, so thanks again!!

  • @PaulSolovyov
    @PaulSolovyov หลายเดือนก่อน

    Is there a delay between setting up Custom Dimensions and Data being available? I had data available for last 7 days, but only set up Custom Dimensions right now. The Custom Dimensions are reporting NOT SET.
    Any idea?

    • @PaulSolovyov
      @PaulSolovyov หลายเดือนก่อน

      Looks like there is a delay of up to 48 hours - "In Universal Analytics (UA), custom dimensions and metrics are processed during data collection, allowing them to be immediately available for reporting. However, in GA4, custom definitions undergo processing during data analysis, resulting in a delay of 48 hours before they become accessible for reporting."

    • @rooted-digital
      @rooted-digital  หลายเดือนก่อน +2

      Yes, you've got it. Additionally, the custom dimension data is unfortunately not retroactive. In other words, the data you had available for the prior 7 days won't all be available. It will be available through the custom dimension beginning with the time that you created the custom dimension.
      Best wishes with all your measurement and analysis.

  • @franciscoruiz8478
    @franciscoruiz8478 5 หลายเดือนก่อน

    Hey, great explanation and video. I have encountered with a situation I cannot seem to solve perhaps you could shed some light onto the matter: whenever i try to add parameters to my custom events, the parameter name in GA4 is always displayed as [OBJECT OBJECT] whether it is displayed on the DebugView option or in the realtime report. This only happens when I'm using the Event Parameters setting option in GTM instead of the Event Settings Variable one. Is there anything I can do to solve this? I have seen this error many times when programming it happens when you try to parse an object variable as a string, but how do i even change this parsing in GA4?

    • @rooted-digital
      @rooted-digital  5 หลายเดือนก่อน

      Hello there, Franciso. I have never seen this myself but I found this video which says it deals with the object, issue issue.
      th-cam.com/video/MLKYYk2HBao/w-d-xo.html
      Let me know if this solves things for you. I'd love to learn more. Best of luck!

  • @oneein9183
    @oneein9183 6 หลายเดือนก่อน +1

    lol, you deleted my comment. I think your video was the best to explain this pile fo garbage googly mf analytics. I have event name and event count showing properly in Admin, but Exlplore says this:
    "No data for this combination of segments, values, filters and date range. Try editing the variables or settings or remove them."
    I am above to move to an alternate. And I am never going to touch this piece of crap software again my life.

    • @oneein9183
      @oneein9183 6 หลายเดือนก่อน

      gtag("event", "my_event", {
      field1: "value1",
      field2: "value2",
      });
      I see this event sending data. But I want to see this in a table form.
      [field1 | field 2]
      That's it. And this googly mf not letting me do this.

    • @rooted-digital
      @rooted-digital  6 หลายเดือนก่อน

      I don't think I deleted your comment. At least, didn't do that on purpose.
      The Explorations tab can be wonky because some of the metrics and dimensions don't cross over and work together. For example, session scoped and event scoped data.
      Based on what you're trying to do, I'd try adding dimensions that are "event name" and also the name of your custom dimension / event parameter. I'd add "event count" as the metric. Then, I'd apply a filter based on the event name or names you're limiting it too. From there, you can try adding segment if need be once you're getting the data to work. Best wishes.

    • @oneein9183
      @oneein9183 6 หลายเดือนก่อน

      ​@@rooted-digital oh my God. It worked. It is not great but it is showing some values "not set" but that is okay. thank you so much and sorry for me being an asshole. You didn't delete comment. It was my comment on another of your video. If you want me to delete the comment and leave some nice comment, let me know.
      Just one little thing if you can help.
      It is possible I will get duplicates with current approach
      event_name field1 field2 event_count
      my_event value1 value2 10
      my_event value3 value4 55
      my_event value1 value6 9
      Now here, you see value1 is in 2 rows. how can I get a count of its unique field2. So, the above table will become
      field1 field1_count_of_uniquie_field2
      value1 2
      value3 1
      Thanks again. 💕