Google Analytics 4 Events Tutorial: Custom Events and Much More
ฝัง
- เผยแพร่เมื่อ 24 มิ.ย. 2024
- The comprehensive Google Analytics 4 event guide. Custom events, enhanced measurement events, event reporting, event parameters, custom dimensions, the event settings variable in Google Tag Manager. And more.
All explained in this comprehensive (almost) 1 hour events review.
*Timestamps*
00:00 GA4 Events Tutorial
01:01 What are Events and how do they work in the GA4 measurement model
03:35 How to access Event data in reports
05:28 How Event Parameters work
11:32 How to create a Custom Dimension
14:07 How to use the 4 Different Types of Events
14:44 Automatically Collected Events
16:16 Enhanced Measurement Events
21:50 Enhanced Measurement - create a site search report
25:20 Enhanced Measurement - create a file downloads report
30:17 Recommended Events and Custom Events
32:30 Custom Events - Create a contact form submission event
38:12 Custom Events in Google Tag Manager
42:18 How to add Event Parameters to Custom Events with Event Settings Variable (internal link click custom event)
46:13 Create a GA4 Events reporting dashboard in Looker Studio
Here's a link to the custom scroll tracking tutorial mentioned:
• Scroll Depth Tracking ...
Have questions or feedback? Please leave a comment.
More resources and links below.
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🔗 Links to 📹 VIDEO TUTORIALS:
========FUNDAMENTALS==========
📺 How to Set Up GA4 in with GTM (2024 update): • Install Google Analyti...
📺 GA4 Full Beginner's Tutorial: • Google Analytics 4 Ful...
📺 GA4 Events Guide (2024): • Google Analytics 4 Eve...
📺 Google Tag Manager Beginner's Tutorial with Install Guide: • Google Tag Manager Beg...
📺 6 Simple Tips for Custom Reports: • 6 Simple Tips For Buil...
📺 Looker Studio Events Dashboard Tutorial: • Looker Studio Dashboar...
📺 How to Install Microsoft Clarity with GTM: • Microsoft Clarity for ...
========CUSTOM EVENTS==========
📺 How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager: • Button Click Tracking ... 🔘
📺 How to TRACK POP UPS: • How to Track Popups wi... 🆙
📺 Use Element Visibility to Track EMAIL SIGNUPS: • Google Tag Manager Ele...
📺 Track EMAIL LINK CLICKS: • Track Email Link Click...
📺 How to set up PAGE TIMER tracking with GA4 and Google Tag Manager: • Set Up Page Timer Trac... ⏲
📺 How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager: • How to Set Up GA4 Link... 🖯
📺 How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager: • Scroll Depth Tracking ... 🖯
📺 How to use TRIGGER GROUPS: • Google Tag Manager Tri...
📺 How to Build a Link Click Tracking Report Using GA4 data and Looker Studio: • Google Data Studio GA4... 📊📊📊
📺 Custom Events without GTM: • Create GA4 Custom Even...
🔗 Links to 📖📖📖 BLOGS: Some of the best articles on the Root and Branch site
✭ GA4 Reports Explained: Standard Reports, Explorations, Custom Reports: www.rootandbranchgroup.com/ga...
✭ Google Analytics 4 vs. Universal Analytics: www.rootandbranchgroup.com/go...
✭ A Practical Guide to Event Parameters: www.rootandbranchgroup.com/ga...
✭ Link GA4 and Google Search Console: www.rootandbranchgroup.com/go...
✭ Session Source Medium in GA4: www.rootandbranchgroup.com/go...
✭ Microsoft Clarity Full Tutorial: www.rootandbranchgroup.com/mi...
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Thank you for all the great insights!
Ray, you're very welcome. Glad it was useful. Thanks for coming by and saying hello!
thanks bro to share with us all amazing value info ❤
So glad to hear you found it worth your time. I appreciate you checking it out. ☺
Is there a tutorial for app? That’s not covered by many people. Fantastic video by the way.
Thanks for the kind words. Glad you found it worth checking out.
I'm not much use when it comes to app tracking. I have actually never done that myself. Is there something specific you're looking to track in app? All I know is that you use the logEvent method to make it happen. Link below.
firebase.google.com/docs/analytics/unity/events
@@rooted-digital yea! I'm figuring out if I can create events on my own that are not automatically generated by Google for mobile apps. It looks like setting up for mobile apps is much complicated than web. It's alright, I'll try ask my dev team for help on this. Appreciate it! Currently binging on your other videos.
@@justingoh8555 well best wishes to you. Please feel free to check back if you learn anything from your dev team. It's totally new territory for me and I'd love to learn along with you. Best wishes! 👏
Hihi, I cannot see "Life Cycle". Actually, I just wanted to track when an e-mail was open, but that seems impossible to do even with custom backend. :(
Hello there! If you’re most interested in seeing opened emails, that’s not something that GA4 can help you with. You can see open rates and click rates in your email service provider like Mailchimp or Mailerlite. You CAN use GA4 to track the performance of emails on your website (aka, what people do after they open and click your email). For that, you’ll need to use “UTM parameters”. Here’s an article on that if you’re interested: www.rootandbranchgroup.com/utm-parameters-google-analytics/
In terms of not seeing the life cycle reports, you may need to edit the reports that are available in your reporting library. Happy to help with more if I can. Good luck! ✌️
I don't have "Engagement" in my Reports menu. Now rest of your video is probably useless. I am about to go crazy. This is the most sucky product of google.
What do you see in the lefthand navigation? You should see 4 things in the far left (Home // Reports // Explore // Advertising)
Click into Reports and then look in the "Life cycle" bucket of reports in the vertical menu that emerges. You should see "Engagement" right below "Acquisition"
If you don't, it means you just don't have those reports available in your "Library" which would be based on a decision made when your property was set up (when Google asked how you planned to use GA4).
Try this article and scroll down to "Customizing your reports in the library"
roirevolution.com/blog/customizing-the-ga4-report-library/
By the way, I agree with you that Google isn't doing us all many favors with this tool. Complex to learn at first.