- 192
- 992 223
Root & Branch Digital Marketing
United States
เข้าร่วมเมื่อ 27 เม.ย. 2016
Practical and easy to understand digital marketing training focused on Google Analytics, Google Tag Manager, Search Marketing (both SEO and Paid Search through Google Ads) and a bit more.
How to Visualize Topic Clusters and Trends in Looker Studio (SEO reporting part 3)
You can build powerful visualizations in Looker Studio using your Search Console keyword data.
This is the 3rd of a 3-part series focused on working with your Search Console data in Looker. Get caught up with Part 1 and Part 2 below.
Part 1: How to Use Case Statements and Calculated Fields in Looker Studio for SEO Reporting: th-cam.com/video/I7AL5e9zu6Q/w-d-xo.html
Part 2: How to Use Regex in Looker for SEO Reporting: th-cam.com/video/oswIL9H3a4c/w-d-xo.html
Our guest instructor is Nico Brooks. Nico is the Co-CEO and Head of Analytics at Two Octobers, a Certified B Corporation based in Denver Colorado that focuses on analytics, SEO, and media. In addition to regular expressions and case statements, Nico is passionate about apprenticeship as a means for providing good jobs for good people.
You can learn more about Nico using the links below.
Website: twooctobers.com/nico-brooks/
TH-cam: www.youtube.com/@UCNGAoU6TmH22ss_54M6kJ0Q
LinkedIn: www.linkedin.com/in/nicobrx
Apprenticeship at TwoOctobers: twooctobers.com/digital-marketing-apprenticeship/
Thanks for watching.
Any ad revenue from this video is being donated to support apprenticeship programs. www.jff.org/
Root and Branch offers free digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO.
This is the 3rd of a 3-part series focused on working with your Search Console data in Looker. Get caught up with Part 1 and Part 2 below.
Part 1: How to Use Case Statements and Calculated Fields in Looker Studio for SEO Reporting: th-cam.com/video/I7AL5e9zu6Q/w-d-xo.html
Part 2: How to Use Regex in Looker for SEO Reporting: th-cam.com/video/oswIL9H3a4c/w-d-xo.html
Our guest instructor is Nico Brooks. Nico is the Co-CEO and Head of Analytics at Two Octobers, a Certified B Corporation based in Denver Colorado that focuses on analytics, SEO, and media. In addition to regular expressions and case statements, Nico is passionate about apprenticeship as a means for providing good jobs for good people.
You can learn more about Nico using the links below.
Website: twooctobers.com/nico-brooks/
TH-cam: www.youtube.com/@UCNGAoU6TmH22ss_54M6kJ0Q
LinkedIn: www.linkedin.com/in/nicobrx
Apprenticeship at TwoOctobers: twooctobers.com/digital-marketing-apprenticeship/
Thanks for watching.
Any ad revenue from this video is being donated to support apprenticeship programs. www.jff.org/
Root and Branch offers free digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO.
มุมมอง: 86
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GA4 Link Click Tracking (2024 full tutorial)
มุมมอง 22414 วันที่ผ่านมา
GA4 tracks external link clicks by default. Internal link clicks, however, require custom work. Here's how to create a custom event to track internal link clicks and then build a report showing ALL links (internal plus external). Have questions or feedback? Feel free to leave a comment! More resources and links below. Subscribe: th-cam.com/users/rootbranchdigitalmarketing Subscribe to free mont...
GA4 Average Session Duration (how to access data and report)
มุมมอง 14021 วันที่ผ่านมา
Here's how you can see average session duration in GA4. While less prominent than in Universal Analytics, you can still report on average session duration in Google Analytics 4. And don't forget about your session timeout settings! Have questions or feedback? Feel free to leave a comment! Ps. God is real and Jesus (no kidding) loves you. Check the data! More resources and links below. Subscribe...
CSS Selectors, Google Tag Manager, and GA4 (2024)
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Here's how you can use CSS Selectors in Google Tag Manager to create a custom GA4 event to track clicks in your primary site navigation. CSS (Cascading Style Sheets) add styling to web pages. And you can use them to target an individual element, or a group of related elements, in Google Tag Manager. You can use CSS with the Click Element trigger to create powerful custom events in Google Analyt...
Custom Dimensions and GA4 Event Reporting (2024 Update)
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You need to register custom dimensions if you want to see all of your event parameter data in your GA4 reports. This short video shows you how. Here are the terns you need to know: event: an interaction that is tracked in GA4 (like a click of a link) event parameter: additional information that tells you more about an event (like the URL of a link that was clicked or the specific page a visitor...
How to use Regex in Looker Studio for SEO Reporting (Part 2)
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Regular expressions (regex) and case statements can take your SEO reporting in Looker Studio to greater heights. In this video you'll learn how to group your Google Search Console keyword data into topics by using regex and case statements in Looker. Timestamps 00:00 How to use Regex in Looker Studio for SEO Reporting (Part 2) 02:52 What is a regular expression (regex)? 03:32 Regex contains wit...
How to Query GA4 Data in BigQuery (sample SQL queries included)
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Learn how to query your Google Analytics 4 data with BigQuery and SQL. In this video, you'll learn the basics of BigQuery and how it works in the context of GA4. You'll see how to use a very simple query to access your raw data, how to write an intermediate query to use GROUP BY to check your session and pageview data, and how to write a complex query that will help you analyze your average scr...
Google Analytics 4 Configuration Tutorial (15 steps)
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Follow this updated Google Analytics tutorial to fully set up and configure your GA4 property. This includes everything from adjusting session timeout settings to filtering internal traffic to cross domain tracking to your data retention settings and more. Timestamps 00:00 15 Step Setup Tutorial 00:10 Create new GA4 property 02:55 Install GA4 on your site 04:43 Adjust session timeout and engage...
Consent Mode v2 Explanation and Set Up Tutorial (with complianz)
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Consent mode v2 is the process by which your website communicates visitor privacy choices to Google. Those choices are made on a cookie consent banner, and then Google tags adjust how they fire and process data based on those choices. Here's what you need to know about Consent mode, including how to set it with with Complianz. Timestamps 00:00 Consent mode v2 explanation and set up tutorial 00:...
How to Use Case Statements in Looker Studio for SEO Reporting (Part 1)
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In this video you’ll learn what a case statement is and how to use it in Looker Studio to create a report separating your brand and non-brand organic search data from Search Console. You’ll see how to connect your Search Console data to Looker and you’ll also learn how to add a calculated field to your report. Our guest instructor is Nico Brooks. Nico is the Co-CEO and Head of Analytics at Two ...
Google Tag Manager WordPress 2024 Set Up Guide (under 5 minutes)
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Here's how to set up Google Tag Manager on your WordPress site. You'll have GTM created and installed in 5 minutes. Go here to create your new account: tagmanager.google.com/ Have questions or feedback? Feel free to leave a comment! More resources and links below. Subscribe: th-cam.com/users/rootbranchdigitalmarketing Subscribe to free monthly newsletter: www.rootandbranchgroup.com/newsletter/ ...
How to Use Calculated Metrics in GA4 (explanation and 2 practical examples)
มุมมอง 2624 หลายเดือนก่อน
Here's how you can understand and use GA4 calculated metrics. You'll learn how they work and see how to set up two practical examples of calculated metrics that can help you get more from your data. Timestamps 00:00 Calculated metrics in GA4 00:12 What's a calculated metric 00:43 Accessing calculated metrics in GA4 admin 01:22 Calculated metric important notes 03:02 Calculated Metric Walkthroug...
Website Call Conversion Tracking For Google Ads and Google Analytics (2024)
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You can set up website call conversion tracking through two methods for Google Ads with Google Tag Manager. One involves Google Analytics (creating a custom event for phone call clicks) and one does not (dynamic swap method). This video shows how to do both so you can choose what makes the most sense for your situation. Timestamps 00:00 Phone call tracking in Google Ads and Analytics (2 methods...
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You can often get more organic traffic by updating an existing piece of content rather than creating something from scratch. But you need to know *what* to change (and why). Here are the 9 changes I made to an existing article that helped it climb to the first page of Google. Timestamps 00:00 9 Parts of an SEO content refresh 01:10 1. Review the primary keyword and change SEO title and meta des...
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File Downloads in GA4: Simple File Download Reports
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Refresh Data Source in Looker Studio: When and How to Update Your GA4 Data Source in Looker
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2 Simple Ways to Increase SEO Rankings with Search Console
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2 Simple Ways to Increase SEO Rankings with Search Console
Thanks for the video! There is one thing I don't understand and that is when you go to check Tag Assistant to see the status of the permissions, in the first column "On-Page Default", it appears empty for you, while I also get "granted/denied" statuses. And I don't know if it affects anything. Thanks again!
Nice job!
Thank you so much for the informative video, Zack I’d like to know how can this be used for e-commerce stores?
salad
Thank you very much.
You’re very welcome.
Hihi, I cannot see "Life Cycle". Actually, I just wanted to track when an e-mail was open, but that seems impossible to do even with custom backend. :(
Hello there! If you’re most interested in seeing opened emails, that’s not something that GA4 can help you with. You can see open rates and click rates in your email service provider like Mailchimp or Mailerlite. You CAN use GA4 to track the performance of emails on your website (aka, what people do after they open and click your email). For that, you’ll need to use “UTM parameters”. Here’s an article on that if you’re interested: www.rootandbranchgroup.com/utm-parameters-google-analytics/ In terms of not seeing the life cycle reports, you may need to edit the reports that are available in your reporting library. Happy to help with more if I can. Good luck! ✌️
THANK YOU!!!🥰
You’re very welcome! Glad it was helpful 🙂
I'm getting started with GTM and GA4 and I'm still confused. At 3:22 I can see that you can choose "google tag" from the list but also you can see the same "google tag" option when you click on Google Analytics, Are these "google tag" tag types the same? so you can choose anyone you like?
#google-wcc-debug
Nice, thanks for posting
i did everything, but nothing change when i accept the consentment on the tag..
@Root & Branch Digital Marketing Thank you so much. Please make more of these great videos for optimizing your WIX site
Glad you found it helpful. And thanks for the feedback about future video ideas 💡 :)
Super helpful video, thank you! I have one question: I'm trying to create this event, but in the tag editor, it says "Measurement ID" instead of "Configuration Tag." Is that something I need to set up separately?
This is really just due to a Google change. You don’t need to set up anytime else separately. Place your GA4 measurement ID (from your GA4 data stream in your GA4 admin panel) and you’ll be good to go. And you can read about that change if you’re interested right here: www.rootandbranchgroup.com/new-google-tag/ Thanks for watching and I’m glad it was helpful for you. 😎
Does this mean we dont need to install GA4 script to our site anymore?
You can install the GA4 script on your site multiple ways. One way is to use Google Tag Manager (GTM) and push the GA4 tag to your site via GTM. That's what this video shows. Another way is to hardcode the GA4 script in the backend of your website. In that case, you wouldn't use GTM at all. If this is what you have done in the past, it will still work and you don't need to do what is shown in this video. However, my personal preference is to use GTM because it opens up some other options for GA4. Like creating some cool custom events like: button click tracking (th-cam.com/video/JOFtjLpwBLE/w-d-xo.html) internal link click tracking (th-cam.com/video/TbbzLpftlkg/w-d-xo.html) And related. Hope that clears things up. Best wishes!
nice bro.
Very welcome. Thanks for coming by and God bless
This was useful, thank you!
Glad it was helpful!
Are these the backlinks that links to your domain or from your domain?
These are links that point to your domain from outside of your domain.
@@rooted-digital Thank you for the reply.
You're very welcome. Best wishes to you.
I must say, I was greatest training video I been lookin up pal.
Thanks for the kind words. I'm glad it was helpful for you.
Shouldn't you put also the main domain in the configuration setup?
Good point. I think two things: (1) It will still work as demonstrated in the video (2) What you recommend is better / safer and you should also list the main domain in the configuration setup Thanks for pointing it out.
Helpful video
Glad to hear it. Thanks for checking it out.
Thank you man
You're very welcome. Thanks for coming by and watching.
was the exporting data really necessary? i`m thinking no.
It just depends on where you're most comfortable doing your analysis. I like exporting data for that, but you're right that it's not technically necessary.
Thanks for the instructions!! Do we need to do this every time we update our website with Wix?
No you don't. Your sitemap will change automatically when you make changes to your Wix site (like adding pages or related).
How do you show multi-path attribution in the first column?
Thanks for your patience. If you can give me the timestamp from the video of what you're referring to, I can see if I can help. *Note: Google recently changed some of these Advertising reports. But again, I'll check it out if you give me the time.
Why choose Initialization, not All Pages?
Either way will work just fine. If you're interested, you can check this article out with more info on the GTM Page View triggers: www.rootandbranchgroup.com/dom-ready-trigger/
I can bearly hear the sound
Yea, fair point. My audio engineer (me) stinks. Hopefully some of the more recent videos are a bit better.
I see only 30 minutes paramerter. How can I see longer period?
It could be related to event parameters and custom dimensions. I'd recommend checking out this article and embedded video: www.rootandbranchgroup.com/ga4-event-parameters/
Hi there bro did you notice any changes after the changes?
Yes and no. Yes, my organic traffic continued to slowly climb up after this. No, I don't think it was because of this. As I'm sure you know, there are so many factors going on with SEO and I wouldn't know how to attribute any specific improvement to doing this.
Sound is not good
Oh man, you think the sound is not good on this one. You should see how bad the sound quality is on some of my other videos. Hope you found something helpful anyway. Thanks for coming by.
@@rooted-digital but i completed and reacted in this video
unable to edit the website to add deburge
Are you saying you type in the wcc parameter to test in GTM preview mode? If so, I’m sorry to say I haven’t had that experience myself and am not sure what could be causing it. Hope it resolves for you.
Thanks! And how to disable cross-domain tracking?? I deleted all the records in there, but it still append "_ga" to URL... please help!
You know, I’ve never tried this myself and didn’t see anything satisfactory when I just did a little research. I’d hope that that it would resolve within 24 - 48 hrs of you removing the additional domain from your settings. But honestly I’m not sure since I can’t speak from experience. Sorry I can’t help more. Best wishes.
Good video buddy👍
Thanks Tony. I appreciate it 🙌!
Thank you, it's very informative and I couldn't help laughing when you explained the basic and advanced tracking notions, Google at its finest lmao
Yes, classic Google. Ha! Glad you found it informative.
outdated, option isn't there
Hey there. Thanks for the heads up. I just rewatched and you're right that finding the XML sitemap is now in a different spot. You can check here for the updated spot: yoast.com/help/xml-sitemaps-in-the-wordpress-seo-plugin/ In terms of where you go to update robots.txt, that's in the same place as in the video. Tools - File Editor - robots.txt
I love this video and I went step by step with you to update all of this.
Glad to hear it! Thanks for coming along for the ride. ;)
why do you add it as a vaiable?
You don't *need* to do this step, but it will make things easier in the future if you create more tags (so you don't always need to check back to GA4 to see what your measurement ID is).
Its the best video currently. Thank you!!
Well that is saying something! Thanks for the kind words and best wishes.
Thank you very much
You're most welcome. Thanks for coming by the channel and checking it out. Best wishes!
Great Video. Thank you! How long does it take when i create the custom dimension that is see it on the event page where it is a param of? Thanks for your help!
Are you referring to the "Events" standard report when you click into the individual event that has the event parameter / custom dimension? In my experience, it's usually been there the following day (Google says it can take 24 - 48 hrs I believe). But that's provided your property has actually collected that data in that time. This is not retroactive so it will only begin collecting data then.
Question can we do all pages and then create a separate trigger based on the landing in one tag? thanks
Are you trying to use the first method or the second? And can you share the specific example of what you're trying to do? If you can clarify your question a bit more I can try to help.
Thanks a ton! This really simplified the process! I was about to go add code to every page on my subdomain. You're a lifesaver!
So glad to hear it! GA4 makes enough stuff complicated, so it’s nice to have the subdomain tracking be one of the simple ones
i was searching for an hour, all of them had videos for GTM + GA4, but I was looking for GA4 only and you were the only one, thank you very much bro. You got a subscriber.
man you are gold, thank you.
Glad you found it helpful! Thanks for taking a minute to share the kind words. All the best.✌️
I just got the Complianz CMP a few days ago, I was using Quantcast before. This video was clear and straight to the point. Thank you. You make things very easy for us to understand.
That’s very kind of you. Thanks for taking the time to share this and I’m glad you’re all set up now. 🙌
Thank you! This is exactly what I was looking for. Straight and to the point.
You are most welcome! Glad this helped with what you were looking for 🙌🙂
After we submit request how much time google will take to indexe a page?
Google just says it gets added to the indexing queue. So they don’t commit to a specific timeline. Some of it depends on how regularly Google is crawling your site already. If it’s pretty frequent, you might expect the request to be answered with the day. If less frequent, perhaps several days or a week.
Thank you so much!! Seemed like it was going to be complicated but you made it super simple so thank you!! Subscribed 😁
Glad it was useful for you, Lorin! Thanks for watching and for taking the time to share your feedback. Good luck and Godspeed on the data and measurement journey!
Anyone else not able to find Conversions @4:26? It's not an option.
Try "Key events" now as it was just renamed so to differentiate from Google Ads' conversions.
Good point. Google updated the name for "Conversions" and they are now called "key events". So use key event and session key event rate instead of conversions / conversion rate and you'll be in business. Kind of silly if you ask me, but Google does that sometimes. Here's their support article if you're interested: support.google.com/analytics/answer/9355848?hl=en
most simplest and every step covering video
I'm glad it was useful for you. Thanks for taking the time to leave a comment.
Can this be done multiple times within GTM, for instance i have multiple numbers for different services on different landing pages. So i have created the conversion goals and separate tags in GTM but all the same trigger (All Pages)
Do you want to track all of your numbers as one goal or individual goals? If different goals, I'd have different triggers matched up to your different landing pages (and then to the different tags as well). You can have the triggers fire on all pages or some pages...and then specify the conditions if you do some.
Can you track more than one phone number on a webpage with a call tracking tag for built for each in GTM? How can I test to ensure each tag is firing properly when different a number is clicked on? Thanks!
You can track more than 1 phone number. This video has two different approaches for call tracking. The first one shows a "dynamic swap" method, where a phone number is visually replaced with another number dynamically when a visitor comes from Google Ads. Calls to the dynamic number are logged as conversions and the call is forwarded to the actual number. The second approach may be what you're looking for here. You track the actual clicks of the phone number on the page. This is great for businesses with a lot of mobile traffic. That starts around 10:41. You can track ALL phone number link clicks. And you can differentiate between what numbers are called / clicked using the link_url and / or link_text "event parameters". This additional video I've linked below is about email tracking. Even through it's email instead of phone, the same principle applies with the event parameters: th-cam.com/video/XIif73lkVKg/w-d-xo.html IN terms of testing to ensure that the tag is firing properly, you need to hit the "Preview" button in the upper right of GTM after your tag and trigger are set up. That enables GTM preview mode where you can confirm that it's working as it should be. This will work with the GA4 event but won't test Google Ads conversions since it isn't Google Ads traffic. Best wishes!
@@rooted-digital Thank you for responding! I have a client that wants to track calls (not clicks) on 4 different phone numbers displayed on their website. I have a GAds Website call tag created for each in GTM but I am only seeing activity for 1 out of the 4 phone numbers. All tags are setup the exact same except for their unique conversion label and phone number. Trigger is set to "all pages". Do you have any idea why I do not see activity on the other 3 numbers? Thank you!