GA4 Events - A Beginner's Guide

Learn all about automatic, recommended, and custom events in GA4 (Google Analytics 4), including what they are, when to use them, and a walk-through showing you how to start tracking recommended events into GA4. Let's get started!
JUMP TO A TOPIC:
00:00 Introduction
00:43 GA4 events report
01:59 What events can track
02:55 Parameters and events
03:24 Viewing parameters
05:14 Automatic parameters
06:45 Automatic events
07:57 Enhanced Measurement
11:20 Recommended events
13:57 Custom events
15:59 How to create GA4 events
16:26 Create events in GA4
18:37 Create events with GTM
21:09 Conclusion
YOUR EXTRA RESOURCES:
○ Google's recommended events - support.google.com/analytics/...
○ Tracking clicks, buttons, and forms - • Google Analytics 4 Cli...
○ GA4 tutorial - • Google Analytics 4 Tut...
○ GTM tutorial - • Google Tag Manager Sim...
○ GA4 Course (paid) - www.lovesdata.com/courses/goo...
○ GTM Course (paid) - www.lovesdata.com/courses/goo...
Join our courses: www.lovesdata.com/courses
Subscribe to our TH-cam channel: th-cam.com/users/subscription_c...

[@pracasrv]

Thanks for the wonderful explanation. Helped me learn more than i came in for.

[@letscoconet]

This was helpful, thanks.
Question: Do you recommend creating custom events in GTM instead of GA4? If so why and why not? Does GA4 and GTM sync events between themselves?

[@sulkasearch]

Great point at 11:13 about using the form interaction events within GA4 and Tag Manager at the same time.

[@LovesData]

Glad it was helpful!

[@user-er3ib4jz3m]

Hello Benjamin, I have learned a lot from you; thank you. I cannot find the option to download reports in PDF format, in the Google Merchandise Store GA4 demo account. All I see is the share a link to reports option. Do they have the download reports option turned off? Thanks, Lisa

[@holidaysbeckon]

I'm a little confused with the generate_lead event. I have multiple generate_lead tags in GTM, e.g. one when the enquiry form is loaded (URL contains parameters sent from enquiry buttons on previous pages), and another when the thankyou page is loaded after the enquiry form is submitted. In GA4, do I create 2 events each with the name generate_lead but each with different matching conditions? If so, how do I tell the difference between the 2 events? Or should I change the event names to custom names "generate_lead_enquiry" & "generate_lead_thankyou"?

[@hduju1058]

Legendary

[@LovesData]

Glad you like it!

[@user-oj6wx9ds1j]

Does Automatically created Google Analytics 4 properties this activity is done? if yes when aprox? Thank you.

[@LovesData]

I prefer to control what is collected into my reports, so I wouldn’t rely on this.

[@speakup6648]

Can you please help me in the tag

[@imlakdawala]

This is really helpful video...here I just wanted to understand if we do set thank you page events as conversation but if we have 10 to 12 thank you page si how we can track?
For example, I have ebook and Gartner report thank you pages:
/thank-you-ebook
And
/thank-you-gartner
Now both contained thank-you in URL so how can I set so it tracks differently, PLEASE let me know...

[@LovesData]

You can adjust the ‘Operator’ used to create the new event and/or change what you enter as the value.

[@imlakdawala]

@@LovesData can you please explain by giving example?

[@LovesData]

In my video, I use ‘Contains’ and then ‘thank-you’, instead you could use something like ‘Contains’ and ‘/thank-you-ebook’ to match one of your examples.

[@imlakdawala]

@@LovesData Thanks, will try