It's because of product cannibalization. The A4 was definitely eating into the A5 sales numbers and they thought a clear divide would make sense. Remember, these guys are paid to squeeze as much $ from us as possible. Now they can charge way more for an electrified A4 and say that their A5 is the only introductory sedan option they have (A3 Sedan is a joke in terms of proportions). I am quite curious how they would handle the A6, a car known for losing value fast, being the middle child it is
I feel like this is a bit different than haptic. Touch screen is way more responsive and it looks like the design is more touch-friendly. It’s essentially no longer a button, more like a slider that one would use in their iPhone. Not making excuses, I prefer physical buttons but this is certainly not as bad as the original haptic crap we dealt with in late 2000s-2020
i think the majority said in surveys they liked them, its just us car-guys who dont like it, but we are like a single digit % of their overall customerbase, we are basically a loud minority.
While i hate the move it makes sense for Audi. The A5 and A7 name are fairly New, compared to the A4 and A6, b9th names with a lot of heritage behind them. For enthusiasts it makes no sense throwing away the heritage models and keeping the new ones, but Audi wanting to sell EVs, it makes sense for them to keep the heritage names for EVs. Still dont like it. When I hear A4 I will forever think of cars like the amazing B5 and not of toasters like the upcoming A4 EV. Glad I have an amazing 5pot engine in my RS3 instead of some boring electric thingy.
Well audi started with the 4 doors coupe in this range. So obvious they gonna steal some designs. BMW did that with the rear bulging fenders from the Ford Mustand to attract more American consumers
And I hoped that at least premium brands will return buttons because it could be considered as a premium option now. I would literally pay extra to have a physical buttons on when and for climate control!
@@vadym8713 Exactly, seems like they don't care listening to what the buyers want! I hate having fingerprints all over the screen because I would like to change the temp!
It's Touch and normal Buttons in one. You can either press the Buttons or swipe over them. Just watch a Video from someone who was actually at audi and reviewed the thing IRL
@@inpeption1760 потому что голосовать надо деньгами. Один раз сделали? никто не пошёл в магазин. Они тут же всё изменят. Будет очень быстрый рестайлинг
Audi is killing the A5 Coupe, the A5 Cabrio and the A4 Sedan. The rest two models are merged to one name that the customer dont get this quick. In the end we lost 3 versions of cars.
I would argue it's easier and safer to use a phone which is always more intuitive and you know it very well and can hold firmly in hand. It's baffling to me that governments don't regulate this stuff. It's a safety issue and all they do is force manufacturers to add collision warnings and stuff like that to remedy it which then increases the cost of cars. Europe is a mess.
@@aggrodriver And you get additional physical feedback to know if you successfully toggeld the control, with touch screens you could be toggling anything or nothing without knowing Its just sad that they're doing all this because its cheeper and covering it by saying its "modern" because its digital
@@eliasmaissour437 My 2018 S4 only activated the right side pipes in dynamic mode and under hard acceleration. The car looked rather ridiculous when it was cold/snowing and keeping only half the tailpipes clean was silly.
£68k is crazy when you can pick up a fully-loaded Kia Stinger with all the same tech and the same power for £30k. Or even a BMW 440i fully loaded for roughly £38-40k!!
More and more I prefer older cars, not talking about Audi only. Many new cars look too "artificial", with no own character. It's more like putting more and more digital/electric features, so they look "smarter", only to compensate that they have no "soul" anymore. Am I the only one thinking like this?
No they all just steal the same designs like i personally dislike the double screen in all these cars, i think the audi q8/rs7 have the best interiors and older bmw x6 but now everything is trash
completely ageee. even cars from just before 2020 even. looking ahead idk how someday i could possibly allow myself to drive one of these hideous, soulless cars being made today
Cars are just modern cell-phones. Rapidly updated with tech and nonsense...the entire concept of being a useful/reliable car has been secondary for a while.
You're not wrong, man. More and more brands share platforms and body panels and it seems to me that the differentiation is in the details. I don't know what you mean by "soul", it's a robot anyway but you maybe mean character?
to be fair, audi's dashboard is more useful than bmw's. i love everything about bmw except that stupid map that shows no detail without apple maps active lol
Can we stop this stupid trend of slapping multiple screens on car interiors requiring tactile inputs for everything? Why is everyone following tesla’s hideous interiors?!
Cost. Genuinely. They get to pretend they're being progressive and "modern"...but the reality is they can get dirt-cheap digital panels/displays and they can slap them in every car they make, etc. It's all about cost savings. They can also then just flash software to pretend they've updated the car every two years.
@@oskar6661it's cheaper to put plastic buttons rather than produce, program and synchronize multiple screens, come on. Some of the manufacturers did it as part of the facelift, i.e. it clearly increases costs, it was cheaper not to touch at all.
It's a market requirement, sadly. You can see how porsche been replacing highly ergonomic buttons on Macan with sensor panels, just to make the car look more"modern".
YES YES YESSS THEY MESSED IT UP THERE LOSING TOUCH WITH REALITY THERE NOT ASKING US ABOUT THE DESIGN ITS LIKE THERE PAYING ONE GUY TO GIVE THE SAME CONCEPT HELP US
The death of physical buttons is driven by costs. Manufacturing physical switchgear and having to refresh it between models is not profitable over time. Screens are just screens. They’re in no way as useful or safe as physical switchgear and buttons but they are a lot cheaper to slap onto a car and call it a day. Then you, the customer, think superficially that you’re getting a good deal and smart technology, when in fact you’re just angry that you can’t find where to turn the radio down. And then you drive into the back of a HGV.
Audi's interior design last generation was perfect. Nicely integrated drivers display, simple clean graphics, a simple infotainment screen and dedicated climate controls. This just feels worse and frankly a bit dangerous.
yeah its too much with all the screens! too much plastic and too blend sort of. Nah I will stick to the facelift models. Perfect balance beteeen screens and design
@@Nicro328 I agree that the tablet looked out of place last gen - the way it was integrated on the A6/A7 was done much better. But this is going to age very poorly, just like the new S class already has.
Matt Watson where the hell are you sat bruv. Looks like you reviewing car release videos from a US RV fam. Cool stuff thou. best car content in the multiverse !
I am repeating myself but after loving cars my whole life and alwqys happy to see new cars coming out, this is not the case anymore. Every new normal/affordable car coming out from all brands is just a step back
Seriously, what gives? It seems like cars are loosing their beauty. BMW, Audi, Benz.....Yes they look more modern but less 'cool'. Why use a design language that make the cars less sexy?
@@MrStylesp9 I don't know... I like the rear a lot more than that of the old A4 Sedan, the front looks okay I guess, though I was a fan of huge grills. The interior manages to look futuristic while keeping it rather conservative at the same time. Since I paid around $20k for my 2016 A4 in 2020...I'd buy the new for 30k. 😂
agree. glad i got the last real Sportback. i love the profile similar to the A7, nothing else like it. but now it's just like every other sedan/hatch type design and just a subtle look. i couldnt tell if that was a sportback or sedan
@@shawonr3325 Same here. Have it debadged in all black, and it look really stunning IMO (pain to keep clean, ofc...). It often makes people react about how good it look. I guess I'll have to keep it forever now 😀
I almost burst into tears...the guy mentions the thin display that "almost floats" and her "Wow!" is so scripted... 😂 Cmon, the driver will never see that from his seat and after a few rides, the co-driver will not care at all anymore...
@mograts replying to comments about different topic and then a creepypasta with a bloodied profile talks about exposing YT bots six times is just also exposing your true inner botfullness self…
@@enibub When they said the passenger screen has privacy mode i was like yeah for what so you don't see the time on the clock your passenger sees? Or so you don't need to watch the netflix movie if its bad? Or if your passenger suddenly decides to masturbate so you don't see the video but still see the person jerk off? 🤣🤣🤣🤣. Its nice to have but they should at least explain WHY its a good idea to have.
The auto industry started the slope after the 1990's were over, honestly. Yeah there are better things now, but as a whole, the auto's peaked in the 90's and went downhill ever since.
Why they put a screen in front of the passenger is just beyond me.. as if this car isnt expensive enough, lets just add another useless screen and charge a nice margin on it.
@@E46_Lenker Their attire was handpicked and approved by the bosses at Ingolstadt. I love Audi (I own a B 9.5) and their inconspicuous design philosophy, but they took this minimalist approach and jacked it on steroids. It looks like they opted for a pharmaceutical research lab as a backdrop for the presentation, and I guess I’m glad they didn’t force the presenters to wear scrubs and crocs. Cheers!
If people don’t like electric cars, we will simply make everything exactly like in an electric car, besides the engine. Then ladies and gentlemen when the people are cooked enough, we will change the engines aswell for good. I am disgusted by this successor of 4/5 series.
RIP beautiful sedan silhouette. Not a fan of Audi trying to turn the sedan into a sport back. The previous A4 was one of the best looking sedans, but not anymore with this new version.
Why car companies always choose people who read a scripted text to showcase the car and dont bring out the real engineers who built the car and can explain us real data and real info. Stop the BS marketing, we all know its BS:
They're not really changing model names, they're changing technologies. In the future every Audi will be electric (or at least not an ICE). So the main models for Audi will be the electric A4, A6, A8 and the to be phased-out ICE models get the odd number scheme.
I suppose, you can't. It might distract you while driving. Browsing through menues to find the ac-controls or turning off shitty speed warnings doesn't, off course!😆
Trying to amalgamate the 4 and 5 series to make space for electric models. But the old Four series estate was the small estate people wanted and the sportback a5 was fairly unique in the market
Does anybody actually like the rear light? It completely ruined the A7 which would have been so sick without it. Now the a5 seems to crawl into the same grave.
When I heard the even and uneven number thing from a local seller I couldn’t believe it. And they even name it A6 e-tron to make 💯 sure that it’s an electric car. RIP Audi.
It says something about your company when your brands moto is "Advantage through technology" and you dont have a single engineer talking in the reveal.
They're preparing the whole brand to ditch ICEs altogether. Naming EVs differently now would mean two transitions instead of one ("A4 -> E4" and back "E4 ->A4"). They made the right choice. Also, "etron" is a slur in French, I doubt Audi will keep this around for long.
Audi had the best naming system of all car brands. From the name you can immediately tell how small/big and powerful it is. And now they gone fked it up
@@Leon-cd8kd I think I’d just want to use the paddles rather than pretend to be driving a manual. If Porsche and Ferrari don’t have a gear lever then I don’t know why an A4(5) needs one.
You are right Mat. I was seeing the same as you, long before you drawn our attention to this fact. That sedan looks a lot like a BMW from the side/back
@@TheSheikhtareqwhy would u expect anything better when the present one was already perfect this is also the problem with these car companies.... Changing designs just to follow trend and ruining what was already perfect
@idrisahmed2659 I know what you mean. My definition of better was if they maintained the front look like the outgoing model and having a one long taillight (which they did here with the new guy), it would have been nice
@@3ehindTheScenes so many people think Audi invented stuff these days, bit like the sweeping indicators? Ford did them in the 70's. The light bar was done long before Audi ever considered it.
This car screams boring...if that's somehow possible. Audi used to have a beautiful ability to turn out refined, understated but attractive cars. Obviously they lost that capacity.
Audi: Let's throw a few big displays in there and perhaps they won't notice the interior downgrades. It looks like they cut costs literally everywhere. I'm disappointed
Hard Pass. They have eliminated all masculinity from the S5. The new front end looks like a Ford fusion. It’s not terrible, but it is soulless. I had a A5 Sportback and now I have a S5 Sportback, call me biased but nothing beats the Sportback roof line. And all that interior tech… Absolutely no one will use most of it and in my experience and the more things something can do the more things can go wrong with it. This isn’t going to be on anyone’s bucket list.
Audi adding more screens we don't need. Why do we need rear and front lights that change ? If damaged the lights will be very expensive. Why did the designer say bring us to" instead of take us ?
The A5 sedan looks like a larger BMW 2 series Gran Coupe. The door handles are straight from the latest BMWs, I guess to improve aero. The headlights remind me of Mercedes. Looks good but not very groundbreaking.
![[TH] 2024 PMSL SEA W2D2 | Fall | เครื่องร้อน พร้อมลุย](http://i.ytimg.com/vi/JO2_bLow_1Y/mqdefault.jpg)
Sell your car for free with Carwow: bit.ly/-Sell-Your-Car-For-Free-1607
Hahah
Hohoh
Wsg mate
Can I sell my red horse?
2:21 it’s like the bmw ix m60 is a car based off a BMW x5, but Audi made a all new design I think and the a5 is based off that
Mercedes and Audi looking like a BMW but BMW aint looking like a BMW 😂
Somehow this makes sense.
its all going korean :))
Mercedes B came up with those screens before any of them specially BMW and Audi --- just saying.......
@@genesismedia765talking about the exterior dude
I’m not liking the name changes companies are doing. Why not use E4 for electric. A is basic, S is sporty and RS is racy.
Was going to write the same thing. A4, E4, S4
Because the execs come from confused to even more confused. Never a simple solution for these guys
Because people who name cars are idiots just look at the ugly SUV Ford have slapped the Capri name on
It's because of product cannibalization. The A4 was definitely eating into the A5 sales numbers and they thought a clear divide would make sense. Remember, these guys are paid to squeeze as much $ from us as possible. Now they can charge way more for an electrified A4 and say that their A5 is the only introductory sedan option they have (A3 Sedan is a joke in terms of proportions). I am quite curious how they would handle the A6, a car known for losing value fast, being the middle child it is
Exactly what i was thinking. TH-cam comments doing a better job than an expensive board room marketing team. We all should get a cheque.
for god sake how many people have said they dont want haptic buttons and yet here they are once again
They couldn't care less about their customers.
Cheap, easy, and more profitable. Screw driver/passenger safety.
They know millions will buy it anyway. We are our own oppressors.
I feel like this is a bit different than haptic. Touch screen is way more responsive and it looks like the design is more touch-friendly. It’s essentially no longer a button, more like a slider that one would use in their iPhone. Not making excuses, I prefer physical buttons but this is certainly not as bad as the original haptic crap we dealt with in late 2000s-2020
i think the majority said in surveys they liked them, its just us car-guys who dont like it, but we are like a single digit % of their overall customerbase, we are basically a loud minority.
It's illegal to text and drive, but slapping twenty screens on the dash... All good.
😂 literally always think of that when I'm struggling to deal with all that bullshit and driving 😂 cheers!
RIP Audi A4, RS4,S4. You made audi successful and rich.
Edit :Wow!!!! I got 3.5k likes!!!!!
RIP
Why they didn't make A4/E4, A5/E5, etc
RIP A5, S5, and RS5 too, I'll miss those sexy lines
While i hate the move it makes sense for Audi. The A5 and A7 name are fairly New, compared to the A4 and A6, b9th names with a lot of heritage behind them. For enthusiasts it makes no sense throwing away the heritage models and keeping the new ones, but Audi wanting to sell EVs, it makes sense for them to keep the heritage names for EVs. Still dont like it. When I hear A4 I will forever think of cars like the amazing B5 and not of toasters like the upcoming A4 EV.
Glad I have an amazing 5pot engine in my RS3 instead of some boring electric thingy.
@@pupis35789 There most likely will be an A5 coupe in a year or so
Coupé looks like current BMW 4-series Gran Coupé from the side 😅
thats because of the color, the blue car that was highlighted on the video didnt look like BMW at all.
@@CROWNZI I have a black BMW i4 and I seriously thought it was the same car when I saw the new A5 from the side
Well audi started with the 4 doors coupe in this range. So obvious they gonna steal some designs.
BMW did that with the rear bulging fenders from the Ford Mustand to attract more American consumers
@@CROWNZI Nah not just the color, the roofline looks similar, the overall body and the door handles also look very similar. the color helps though
I think you urgently need glasses
That passenger screen makes me wonder what happens to it when an airbag deploys
Two for one,you lose your face but you gain cyborg looks and capabilities,skip the hospital visit and bills.
Yeah surely they didn’t think about that at all
Turning rear lights into a Christmas tree is now Audi's way of achieving Vorsprung durch Technik 👏
They were under pressure to check that box 😅
You gotta have the lights, we need those LED,s it's better than reliability
Before he even said, it looks like a BMW, I was like, damn that looks like a bmw ! So yes definitely agree !!
BMW from wish
@@jjjjjjj3376unfunny mate
Crossing my fingers the hybrid systems at least don't make them weight what BMWs weigh
Numbers
@@jjjjjjj3376bmw is dying
VW: We are bringing back physical buttons on steering wheels
Audi: Here's NINE touch buttons on a SINGLE side of the wheel
And I hoped that at least premium brands will return buttons because it could be considered as a premium option now. I would literally pay extra to have a physical buttons on when and for climate control!
@@vadym8713it may cost double the price tag.
@@vadym8713 Exactly, seems like they don't care listening to what the buyers want! I hate having fingerprints all over the screen because I would like to change the temp!
It's Touch and normal Buttons in one. You can either press the Buttons or swipe over them. Just watch a Video from someone who was actually at audi and reviewed the thing IRL
@@vadym8713I would literally pay extra to NOT have physical buttons.
I want to be seated at a cockpit, not a work desk.
Exactly my thoughts! Why does everyone seem to feel that way but manufacturers don't understand???
@@inpeption1760 потому что голосовать надо деньгами. Один раз сделали? никто не пошёл в магазин. Они тут же всё изменят. Будет очень быстрый рестайлинг
All new interiors looks kinda the same in all new cars, not all of them, obviously
100%
Audi is killing the A5 Coupe, the A5 Cabrio and the A4 Sedan. The rest two models are merged to one name that the customer dont get this quick. In the end we lost 3 versions of cars.
Audi has to bring the red badges in the front back, the S-models look like the base models now
They will probably do that with the RS models
That's the point they want it to be understated
If you need a badge to identify your more expensive model, maybe you just didn't do enough to differentiate it from the base 🤷♂️
Totally agree. And then in the rear they have that sort of S-type red squared badge on the normal A5 model. BS
They overdid the badging with the red S-line emblem in the previous generation A4.
No phones allowed while driving, yet there they are, covering complete dashboard with screens making you interact with them and operate while driving…
You look down and interact with physical controls and instruments today. Always have….
@@rdspam that’s better
@@rinkashi101yes it's better as you gain muscle memory, eventually you wouldn't even need to look down anymore.
I would argue it's easier and safer to use a phone which is always more intuitive and you know it very well and can hold firmly in hand. It's baffling to me that governments don't regulate this stuff. It's a safety issue and all they do is force manufacturers to add collision warnings and stuff like that to remedy it which then increases the cost of cars. Europe is a mess.
@@aggrodriver And you get additional physical feedback to know if you successfully toggeld the control, with touch screens you could be toggling anything or nothing without knowing
Its just sad that they're doing all this because its cheeper and covering it by saying its "modern" because its digital
The Diffuser looks "high quality"? Dam i like his humor :-D
Audi: "We are behind the competition." "Okay, put EVERYY trend out there on the new A5 and hope for the best."
6:24 Audi is afraid of the stick of truth. Great job Mat
from what it looks like only the left pipes are real. they still have the fake exhaust on the right
@@eliasmaissour437 no way hahahahaha is that fr?
@@PedroHenriquePS00000the Audi S3 even has twice less weight than A5 2024.
@@purwantiallan5089 whats your point, it always was this way... 5>3 right?
@@eliasmaissour437 My 2018 S4 only activated the right side pipes in dynamic mode and under hard acceleration.
The car looked rather ridiculous when it was cold/snowing and keeping only half the tailpipes clean was silly.
The rear of the sedan looks so much like the 2023/24 440i gran coupe😂
I was thinking peugeot tbh
It looks like a Hyundai Elantra
@@constipatedparker5879Absolutely dude
@@ZeeNLAudi A5 2024 basically like overweight version of Peugeot 206.
@@constipatedparker5879Elantra but with 100kgs heavier weight i think.
RIP S4. One of the greatest models audi has ever produced
£68k is crazy when you can pick up a fully-loaded Kia Stinger with all the same tech and the same power for £30k. Or even a BMW 440i fully loaded for roughly £38-40k!!
This is what happens when Marketing people take over that have no interest and knowledge of the product 🙄
Steve Jobs and Pepsi Co strike again
For 60k EUR salary, I wouldn't expect to see more than that in their team honestly. They don't look like they have enthusiasm to make a great car.
More and more I prefer older cars, not talking about Audi only. Many new cars look too "artificial", with no own character. It's more like putting more and more digital/electric features, so they look "smarter", only to compensate that they have no "soul" anymore. Am I the only one thinking like this?
I'm sure people born in the 40s or before we're saying the same thing about cars in the 70s,80s, 90s.
No they all just steal the same designs like i personally dislike the double screen in all these cars, i think the audi q8/rs7 have the best interiors and older bmw x6 but now everything is trash
completely ageee. even cars from just before 2020 even. looking ahead idk how someday i could possibly allow myself to drive one of these hideous, soulless cars being made today
Cars are just modern cell-phones. Rapidly updated with tech and nonsense...the entire concept of being a useful/reliable car has been secondary for a while.
You're not wrong, man. More and more brands share platforms and body panels and it seems to me that the differentiation is in the details. I don't know what you mean by "soul", it's a robot anyway but you maybe mean character?
Will SOMEBODY please tell Audi that COLOURS exist...
Yes but that wouldn’t be very German now would it
Coloured cars sell really poorly
By the year 2026, I'm expecting the screenmakers to start putting some car on their screens 😂
nice i-drive system they got there at audi now. Looks like a kia stinger and a BMW got smushed together
KIA Stinger + BMW M8 + BMW M2 = 2024 AUDI A5.
to be fair, audi's dashboard is more useful than bmw's. i love everything about bmw except that stupid map that shows no detail without apple maps active lol
@@ian___ depends which i-drive you mean. The recent one is (i think) the best right now. But it depends on what you like.
Ya literally copying from BMW boss
Can we stop this stupid trend of slapping multiple screens on car interiors requiring tactile inputs for everything? Why is everyone following tesla’s hideous interiors?!
Cost. Genuinely. They get to pretend they're being progressive and "modern"...but the reality is they can get dirt-cheap digital panels/displays and they can slap them in every car they make, etc. It's all about cost savings. They can also then just flash software to pretend they've updated the car every two years.
Because it works.
@@Tom_Mroz right....
@@oskar6661it's cheaper to put plastic buttons rather than produce, program and synchronize multiple screens, come on. Some of the manufacturers did it as part of the facelift, i.e. it clearly increases costs, it was cheaper not to touch at all.
It's a market requirement, sadly. You can see how porsche been replacing highly ergonomic buttons on Macan with sensor panels, just to make the car look more"modern".
YES YES YESSS THEY MESSED IT UP THERE LOSING TOUCH WITH REALITY THERE NOT ASKING US ABOUT THE DESIGN ITS LIKE THERE PAYING ONE GUY TO GIVE THE SAME CONCEPT HELP US
I cannot imagine how much they are paying these "designers". Next step, become like Boeing.
The death of physical buttons is driven by costs. Manufacturing physical switchgear and having to refresh it between models is not profitable over time. Screens are just screens. They’re in no way as useful or safe as physical switchgear and buttons but they are a lot cheaper to slap onto a car and call it a day. Then you, the customer, think superficially that you’re getting a good deal and smart technology, when in fact you’re just angry that you can’t find where to turn the radio down. And then you drive into the back of a HGV.
It's a $70,000 car. I think they can afford a luxury or two - like serious, quality mechanical switchgear.
Cars get even bigger but parking spaces don't. I love an estate car but there has to be a practical size limit
Audi's interior design last generation was perfect. Nicely integrated drivers display, simple clean graphics, a simple infotainment screen and dedicated climate controls. This just feels worse and frankly a bit dangerous.
yeah its too much with all the screens! too much plastic and too blend sort of. Nah I will stick to the facelift models. Perfect balance beteeen screens and design
Absolutely not. A medium-sized tablet jutting out in the center of the car without even being integrated well. This looks 100% better.
Last gen was too plain and underwhelming with the air vents rubbing across and awful centre console.. A6 has a serious interior though
This looks like a KIA inside and out. The only way to tell them apart is the headlights.
@@Nicro328 I agree that the tablet looked out of place last gen - the way it was integrated on the A6/A7 was done much better. But this is going to age very poorly, just like the new S class already has.
the old A5 sportback looks so much better its insane
Matt Watson where the hell are you sat bruv. Looks like you reviewing car release videos from a US RV fam. Cool stuff thou. best car content in the multiverse !
I am repeating myself but after loving cars my whole life and alwqys happy to see new cars coming out, this is not the case anymore. Every new normal/affordable car coming out from all brands is just a step back
Seriously, what gives? It seems like cars are loosing their beauty. BMW, Audi, Benz.....Yes they look more modern but less 'cool'. Why use a design language that make the cars less sexy?
You are getting old
@@MrStylesp9 I don't know... I like the rear a lot more than that of the old A4 Sedan, the front looks okay I guess, though I was a fan of huge grills. The interior manages to look futuristic while keeping it rather conservative at the same time. Since I paid around $20k for my 2016 A4 in 2020...I'd buy the new for 30k. 😂
@@_germanistwhere tf exactly do you see anything conservative here. The B9 was on sale for €32k. DSG quattro 2.0tfsi
It does feel like some of the old marks are losing their way.
“He’s definitely a designer, he’s wearing a turtleneck” 😂
Why are you wearing a baseball cap?
"Yah, it's ze fashion!"
You're not just going bald then?
Being a designer these days means putting screens everywhere. "Wow"
@@ph8077 too funny! lol
@@antonv5488crazy right? By the time we hit 2035, we’ll be driving with digital screens.
"Mmmmm....interiors.....nice!" The guy in the hat is so John Thompson in Jazz Club!
As a A5 owner, I liked that there was a A4 and A5. Similar but different. Another model ruined.
I dont know if they have ruined the A4, but they sure have ruined the A5 Sportback
agree. glad i got the last real Sportback. i love the profile similar to the A7, nothing else like it. but now it's just like every other sedan/hatch type design and just a subtle look. i couldnt tell if that was a sportback or sedan
@@shawonr3325 Same here. Have it debadged in all black, and it look really stunning IMO (pain to keep clean, ofc...). It often makes people react about how good it look. I guess I'll have to keep it forever now 😀
Couldn’t agree more. On the upside, though, it could make my ‘18 sport back a collector’s item 😉
all their designs are going down the road of Koreans 15 years ago... now Hyundai looks better than audi...
@@vonHammock they have ruined both, the it's no longer a sedan nor a sportback
9:10 she’s definitely impressed💀💀
I almost burst into tears...the guy mentions the thin display that "almost floats" and her "Wow!" is so scripted... 😂
Cmon, the driver will never see that from his seat and after a few rides, the co-driver will not care at all anymore...
@@enibub Not good for people who get car sick either. That screen will be covered in vomit 😂
@mograts *congratulations, you just exposed yourself with the bots!!!*
@mograts replying to comments about different topic and then a creepypasta with a bloodied profile talks about exposing YT bots six times is just also exposing your true inner botfullness self…
@@enibub When they said the passenger screen has privacy mode i was like yeah for what so you don't see the time on the clock your passenger sees? Or so you don't need to watch the netflix movie if its bad? Or if your passenger suddenly decides to masturbate so you don't see the video but still see the person jerk off? 🤣🤣🤣🤣. Its nice to have but they should at least explain WHY its a good idea to have.
You know it’s giving me the late ford mondeo vibes looks a bit like it at the front and side and back too especially the estate
must be broken, the passenger screen is clearly visible to the cameraman in the entire video who is over on the side of the driver lol
its just not visible to the driver while driving, there already videos of it
The new BMW 5-series looks like a Mercedes, the new Audi A5 looks like a BMW, the new Mercedes AMG GT looks like a Porsche. What is happening??
First time I've read someone compare a 5 series to a Mercedes...
What model Mercedes? They design pods now.
And ferrari looks like a mazda (purosangue looks like mx30) 😅
@@jonyu9333 and the Urus looks like a kitted up RSQ8
@@seansiew5629cuz it is 😂
Car companies are having an identity crisis. Even the new Toyota SUVs are starting to resemble Land Rovers.
VW-AUDI group slowly dying after Piech left....
yes, started with vw... group is filled with geeks !
We don't want a stinking cinema in our cars. We want cars that are exhilarating and involving to drive.
B6 Passat was the slope after B5.5
The auto industry started the slope after the 1990's were over, honestly. Yeah there are better things now, but as a whole, the auto's peaked in the 90's and went downhill ever since.
hate the fact that the huge infotainment screen has taken space away from the AC vents
They can just show wintry snowscapes, ice sickles, and frost in HD on the screen and cool off the passengers.
Why they put a screen in front of the passenger is just beyond me.. as if this car isnt expensive enough, lets just add another useless screen and charge a nice margin on it.
You showed the wrong BMW. It looks just like a 440i Gran Coupe.
Just wanted to say haha
Agreed
To me it looks like more the 230 grand coupe
100%
imo it looks like an i4
The most anti-septic and Bauhaus style inspired car presentation I’ve ever seen. I bet IKEA designed the presenters’ clothes.
What's wrong with their clothes? Do you want them to dress like clowns?
@@E46_Lenker Their attire was handpicked and approved by the bosses at Ingolstadt. I love Audi (I own a B 9.5) and their inconspicuous design philosophy, but they took this minimalist approach and jacked it on steroids. It looks like they opted for a pharmaceutical research lab as a backdrop for the presentation, and I guess I’m glad they didn’t force the presenters to wear scrubs and crocs. Cheers!
If people don’t like electric cars, we will simply make everything exactly like in an electric car, besides the engine. Then ladies and gentlemen when the people are cooked enough, we will change the engines aswell for good. I am disgusted by this successor of 4/5 series.
The front end, especially the way the panels are joined together, reminds me a lot of the Peugeot 508.
The current car is 4762mm. If this is 7cm longer that puts it at 4832mm.
Which is crazy for an A4, puts it’s close to the realms of a W212 E class.
It is crazy - also virtually the same length as the E60 5 series (4841mm)
It's not surprising considering that the new 5 series longer than the E65 7 series.
She's dressed like a doctor. And just like that, they killed the A4? Damn..
it could easily have been called the a4, They wanted their even odd petrol v electric to have a consistent numbering
He*
super brainy lady and she knows what she is doing for sure
She is dressed for the Chinese market what the car is designed for. They like clean doctor like clothing for a ”professional” feel.
RIP beautiful sedan silhouette. Not a fan of Audi trying to turn the sedan into a sport back. The previous A4 was one of the best looking sedans, but not anymore with this new version.
Why such a negative title? And yes, it is negative.
Look what they’ve done to my boy😢
They ruined the A5, I feel like samsung with note here
Neutered..just like the soy boy designers
They masacrated him... As Mercedes, BMW etc. Proof people are getting dumber
B8.5 forever
Hold on to the older ones. Don't buy a new one. Respond by public pressure.
"Blister" is what we call the top "light catching" part of the wheel arch.
I sometimes get blisters if I rub my hands too much on a wooden rake handle.
Yet again, the German brands are being run by the marketing team. Nothing here makes sense for users and it's nothing but gimmicks.
Thank you for translating all the marketing talk into regular speech!
I agree. Older versions were more aesthetically pleasing.
7:45 I had that automatic hazard lights on at stronger braking on highway on a 1999 Citroen Xsara VTS 😂😂😂
Looks a Audi and a KIA had a one night stand and produced a little accident 😂
Why car companies always choose people who read a scripted text to showcase the car and dont bring out the real engineers who built the car and can explain us real data and real info. Stop the BS marketing, we all know its BS:
Because we engineers can’t speak lol, but I agree
Because they need to sell to people who understand and care nothing about cars. They wouldn't design cars this way otherwise.
That's very cool they're doing a hybrid diesel setup.
But changing model names that have been around for 30 years doesn't really make sense.
They're not really changing model names, they're changing technologies. In the future every Audi will be electric (or at least not an ICE). So the main models for Audi will be the electric A4, A6, A8 and the to be phased-out ICE models get the odd number scheme.
@@coffinwood-blackheimif the sales stay low theyll change their mind
@@coffinwood-blackheim25 car manufacturers now also changing technologies big time.
A1, A3, A5, A7 Petrol? A2, A4, A6, A8 Electric?
@@coffinwood-blackheimthey literally said a4 becomes a5
the internal screen is bigger than the car... hahaha. If I have to see a film I watch it in the car, not at home!!
I suppose, you can't. It might distract you while driving.
Browsing through menues to find the ac-controls or turning off shitty speed warnings doesn't, off course!😆
And in a few years when the firmware becomes obsolete...
Those cars aren’t quick or spacious. We know better now.
Im so happy that they actually built a new platform with still a combustion engine!!!
Trying to amalgamate the 4 and 5 series to make space for electric models. But the old
Four series estate was the small estate people wanted and the sportback a5 was fairly unique in the market
Meaning they're going to be around for at least one more generation? I hope.
Yeah, cause the world is still not ready for EV's yet.
@@krane15or even perhaps 3 more generations.
Batteries were never a solution, no matter how many times they spun the lies.
So Mattijs is the one responsible for this abomination of a dashboard panel
Does anybody actually like the rear light? It completely ruined the A7 which would have been so sick without it. Now the a5 seems to crawl into the same grave.
When I heard the even and uneven number thing from a local seller I couldn’t believe it. And they even name it A6 e-tron to make 💯 sure that it’s an electric car. RIP Audi.
It says something about your company when your brands moto is "Advantage through technology" and you dont have a single engineer talking in the reveal.
Driversity
Verry good point! And also verry sad!
Could have literally kept A for ICE cars and E for EVs as in here's the A4 and E4, or even the E-Tron 4.
They're preparing the whole brand to ditch ICEs altogether. Naming EVs differently now would mean two transitions instead of one ("A4 -> E4" and back "E4 ->A4"). They made the right choice.
Also, "etron" is a slur in French, I doubt Audi will keep this around for long.
@@coffinwood-blackheimcan’t wait till they go back on this in 3 years
@@coffinwood-blackheim "etron" is not really a slur, it's just the French word for "turd"
E2, 3, 4 etc etc will be copyrighted to shit by so many different things.
Audi had the best naming system of all car brands. From the name you can immediately tell how small/big and powerful it is. And now they gone fked it up
As a German, I was embarrassed by the poor English of Audi‘s presenters. Matt did a great job at translating things so they were making sense.
So less trunk volume, no more physical climate buttons, and a smaller gear lever compared to the old A4?
Seems like a downgrade to me...
Slower too
@@mdviperx and FWD for gods sake!
Since when was a smaller gear lever considered a “downgrade”?
@@matthewp9015 You can shift gears in manual mode with the bigger lever in addition to the steering wheel paddles.
@@Leon-cd8kd I think I’d just want to use the paddles rather than pretend to be driving a manual. If Porsche and Ferrari don’t have a gear lever then I don’t know why an A4(5) needs one.
Every car actually quite similar nowadays
You mean all cars try to look like BMW, although Mercedes is doing great designing their own style the last few years
Every car couldn't be more different from one another.
@@minityper Nah their EVs look like blobs.
@@minityperMercedes has stepped down their looks by a lot! They really need to change their design language
design style = mercedes
driving = BMW
safety = volvo
AWD = subaru
copycat wanna be idiot = AUDI
You are right Mat. I was seeing the same as you, long before you drawn our attention to this fact. That sedan looks a lot like a BMW from the side/back
flat door handles?? hey kid, check this out, audi 100 had even back in 1994 flat door handles! 😂🤣🤣
For electric vehicles it's more aerodynamic so they are coming back
"WOW"
"She is definitelly impressed"
Lol the A5 sportback was easily Audi’s best looking car and now they turned it into a alibaba A4, GG…
Treu i would rather have the gen before This gen
The new model doesn't look bad BUT I was hoping for a much better look
Personally the RS7 was my favourite looking Audi
@@TheSheikhtareqwhy would u expect anything better when the present one was already perfect this is also the problem with these car companies.... Changing designs just to follow trend and ruining what was already perfect
@idrisahmed2659 I know what you mean. My definition of better was if they maintained the front look like the outgoing model and having a one long taillight (which they did here with the new guy), it would have been nice
Hyundai Elantra and civic had a baby
Quattro does NOT mean AWD, I hope you know this.
Audi sells two wheel drive cars branded as quattro.
Why would I want a passenger to control the music that a no go 😂😂😂
Right...you don't touch the radio! It's an unspoken rule😆
Don't buy the option...you didn't think it was stock, right:)?
Please stop those boring straight taillights. Every car has that, Porsche and all Chinese cars. Be distinctive.
Audi started it though? The A7 from 7 years ago. Surely they have the right to continue it lol
Looks nice on station wagon but not suitable for saloons
@@3ehindTheScenes so many people think Audi invented stuff these days, bit like the sweeping indicators? Ford did them in the 70's. The light bar was done long before Audi ever considered it.
This is designed for China, you're an afterthought.
This car screams boring...if that's somehow possible. Audi used to have a beautiful ability to turn out refined, understated but attractive cars. Obviously they lost that capacity.
The exterior looks more like Hyundai…😭
These car companies are forgetting what made them timeless and iconic in the first place
Bro them rear lights and the steering wheel 💀 it’s just like a Peogeut
peugeot*
@@AMG63 sorry mr amg
I thougt the same thing looking at the rear lights .. I like them tho haha
@@dmmanesh9770 wasn't meant as a nasty reply, I was just letting you know 👍🏼
@@AMG63looks like judging on overall performance, the Audi A5 2024 is worse than Peugeot 205 but better than Elantra.
So, A4 is A5, Combustion platform based on electric, with front looking like Hyundai and side looking like a BMW. Thank you!
I love how you are honest and critical with questioning all the dumb stuff they did whit this car. :)
I hate the interor. I don't want everything to be a goddamn touch screen.
Can I get it without the ugly screens?
In case the screen isn’t enough, a heads up display too 😂
Woof, I hate modern cars.
no
Get an old car then and let the newer ones for the rest of us.
you can buy an old car boomer we like the screens
@NathanOakley1980 I get that, it's the same for me, but in that case don't annoy people with your old cars, leave the newer ones for us
Audi: Let's throw a few big displays in there and perhaps they won't notice the interior downgrades.
It looks like they cut costs literally everywhere. I'm disappointed
I hate it when German companies incorrectly use car types as names. This is not a sedan, just as most "shooting brakes" aren't shooting brakes.
Hard Pass. They have eliminated all masculinity from the S5. The new front end looks like a Ford fusion. It’s not terrible, but it is soulless. I had a A5 Sportback and now I have a S5 Sportback, call me biased but nothing beats the Sportback roof line. And all that interior tech… Absolutely no one will use most of it and in my experience and the more things something can do the more things can go wrong with it. This isn’t going to be on anyone’s bucket list.
OLED screens in a car that will display mostly static content ? Doesn’t that mean burn in ?
thats the first gen OLED display like 5years ago or more，now they wont burn
@@65_soonno there is no such thing as immune to burn in. It just lasts longer without it.
@@onno1231They'll probably last just as long as the warranty.
All the presenters sound like that interns in the arts and crafts department of Audi. I guess the engineers were out to lunch.
Audi adding more screens we don't need. Why do we need rear and front lights that change ? If damaged the lights will be very expensive. Why did the designer say bring us to" instead of take us ?
oh my god 150 hp? is absolutely unacceptable
The A5 sedan looks like a larger BMW 2 series Gran Coupe. The door handles are straight from the latest BMWs, I guess to improve aero. The headlights remind me of Mercedes. Looks good but not very groundbreaking.
i really like it 😊
You need glasses
More like a 4 series - it’s much bigger than a 2 series
@@jplusab but im talking about the profile and rear overall shape, size wise of course its bigger than a 2 series
Shut's yo ass up BMW nerd fan boy 😂 , Audi on top 🗿 Quattro > xDrive 💩
Does this mean we aren't able to buy a 2 door coupe anymore?
Correct.
The convertible and the 2 door coupe had really bad sales figures, so yeah they're gone
Basically they are making the cars smaller. A5 is now the size on an A4…that hybrid diesel is gonna be a game changer in terms of MPG.
There is no way a car journalist doesn’t know about the new naming system of Audi. Bad acting.