Disney World: Park Design and Concepts

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  • เผยแพร่เมื่อ 1 ก.ค. 2024
  • As business owners, operators, and designers, there's a lot we can learn from Disney World and the way they design and run their parks.
    There are 2 main things that jump out to me after being there recently; the first being that it's a great example of using story and narrative to organize the entire project.
    The intent and story and sequence they want visitors to experience is articulated in clear principals and maintained throughout the layout and execution of the park.
    They have "Mickey's 10 Commandments", which is a simple way of creating a filter or list of priorities that they can refer back to, when decisions need to be made.
    The second and equally important aspect of the visitor's experience are the people working there.
    Even with the most amazing facility, if you have miserable people working there, it's just not going to be a good experience, or at least not as good as it should be.
    In this regard, the staff at Disney are remarkable in the way that every single person we interacted with was on the same program, and people I know who work in the operations world know it as well, because I've had several people mention that they are trying to even get just a small piece of that impact in their own operation.
    It's generally recognized that Disney really is a shining example of how to take care of guests and users of their facilities, and user experience designers (UX) will also refer to Disney as a leading example of how to guide each step of a users' experience.
    The thing that jumped out to me was that there was always someone there if you needed them, but they weren't pushy, they weren't telling you where to go and what to do (except at the park entry, where there were big lines, and that guidance was actually appreciated).
    Rather than being bossed around, you flow through the facilities themselves, being naturally pulled in the direction you need to go, with a combination of visual cues and intuitive wayfinding.
    It's actually following a lot of older ways of city planning, from the Greeks to the Romans, but brought into the Disney setting.
    More in the video.
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    #architecture #buildingdevelopment #commercialdevelopment #disney #disneyparks #disneyworld

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