Really enjoyed this one! In my view, quite luxury is fundamentally a social media trend and not a fashion trend. I say this because, to their credit, the brands most associated with it have used this simple aesthetic and luxurious fabrics in their garments for many more years than most of us have been aware of them. And also, for many more years than this, to me, mildly juvenile phrase was used to describe them. No one who dressed this way before social media would call this 'quiet luxury' in real life. They would call it 'normality'. Probably the 'minimalism' trend that was most popular a few years ago stemmed from more accessible brands, like COS, bringing this aesthetic to the masses, thus bringing more attention to the more upmarket brands as well. One more point I would address is that of exclusivity. Yes, quiet luxury is and aims to be exclusive, but I don't think that necessarily that means the appeal of these items is that no one else has them. I assure you, there are many rooms in the world where 50% of people are wearing Loro Piana loafers, and those that aren't just happened to choose something else on that particular day. So I would say the appeal is partly exclusivity, and partly inclusivity in a group to which people want to belong. The Loro Piana CEO described this very well. Overall, quiet luxury is one of the recent trends I like the most, because it's the least visually obtrusive. However, it's hard to to look like a fashion victim in a cream turtleneck and *slightly* darker cream jacket and white trousers. I think classic style will always be more appealing, like you said, because it allows for more variety and more personal touches being put into an outfit.
Loro Piana has been around for a while, and I have old cashmere sweaters that I bought as I was told that they were the best cashmere for special occasions. No one has ever commented on them when I wear them so I don't think that wearing LP sweaters makes me part of any club.
The only thing I like about the quiet luxury trend is its lack of emphasis on brand names. I *never* understood why people like wearing brand names, imo it almost always distracts from an outfit rather than adding to it.
They don't wear things to create a coherent outfit, rather to "flex" what brands they wear to others. People who are less well off tend to have a large obsession with trying to convince others that they do have money. They fail to realize that such dressing only shows that they are of poor taste. I try not to judge them too much, but when I see them take large loans from banks and put themselves into an even worse situation just to purchase the latest iPhone, Air Jordans and some overpriced Nike hoodies, how could I not?
In my opinion, there is no such thing as “quiet luxury”. It’s just style without visible labels, which has been done for centuries! Same idea, new catch phrase! Let’s keep it movin’! By the way, keep rockin’ the low profile beard, Preston! Very dashing, brother! 😎
Agreed! The beard must stay - it suits Preston perfectly. And I also agree with your comment, except some of the clothes shown in this clip (apart from Preston's) aren't stylish at all, just immature. And absurdly expensive.
Iam 63 yrs old and have experienced many fads come and go. You guys have it right, stick with the timeless classics. You guys have class and style in your recommendations and do a great service in encouraging society to come up in dress . You guys are the yard stick I use to measure all other podcasts.
Excellent content as always. As a gentleman in my middle 30's I've been enjoying upgrading my wardrobe to more Business casual so I appreciate all the work you put into these videos. While a jacket isn't always needed out here I do still keep a few around for certain occasions or when it's chilly otherwise a collared shirt and chinos is normally my default. Lately I've also been enjoying Drawstring Linen/Cotton slacks for the hot weather. Anyway lots of respect to you all.
many people have no idea how comfortable and durable clothing can be. the fabric, threads, stitching, over stitching and invisible understitching are all apart of making a garment that feels amazing against your skin as well as how well it lays on your frame. there is a perfect stitch per inch of seam that makes your garment well put together without damaging the fabric. even things like tee shirts are wonderfully warm and soft in the 6 ounce to 8 ounce ringspun cotton even if it is a bit stiff before washing it several times
00:00 🤵 Quiet luxury emphasizes dressing in high-quality, understated garments. 02:04 🏷 Quiet luxury prioritizes luxurious materials and craftsmanship over conspicuous branding. 04:20 💰 Quiet luxury items are often expensive due to high-quality materials and construction, as well as exclusivity. 06:36 🧢 Quiet luxury employs high prices to maintain exclusivity and prevent items from becoming commonplace. 09:18 🛍 Quiet luxury relies on a select group of brands known for their quality and craftsmanship. 11:34 🎨 Quiet luxury favors neutral colors and minimalist designs, standing out in a fashion world dominated by branding and maximalism. 13:54 🎩 Classic style offers more versatility in styles and formalities compared to quiet luxury. 15:24 🤝 Classic style allows for incorporating elements of quiet luxury into a broader wardrobe, offering more personalized options.
It's a typical case of fashion overcorrection. Some years ago, the "cool" was the hype beast culture and the whole Supreme/Balenciaga mode of fashion, while now people are going for the more subdued style of quiet luxury, but as in everything in life, if the motives behind your choice of clothing aren't a sincere representation of yourself, they will always strike people as the hollow decision that it was.
Honestly I have to say i don’t think you quite have it. Quiet luxury is not in vogue. Only billionaires and multimillionaires can afford it. The other designers you mentioned are literally designers that common folk people splurge on. Modern style in western society is not quiet luxury, it’s over the top. Baggy clothing, weird fits. The “quiet luxury” subdued style was in vogue with ordinary people about a decade ago. Gap, old navy, banana republic, American eagle, hollister, jcrew, all those places were selling clothes that basically look exactly like “quiet luxury” minus the high end materials. And this style is no longer sold. I know this for a fact because it’s the style I like and specifically tried to recently buy more of only to find all those stores sell COMPLETELY different styles of clothing now. And it’s odd because it was a very abrupt change.
Yup! The fact is that these kids on tiktok and Instagram who preach about quiet luxury all want to be loud. In fact, I saw a post a few days ago that said something along to lines of "loro pianas and porsches > air jordans and corvettes", all while the kid took off his loafer to show the camera that he was indeed wearing pianas haha
@@thecapone45 I dont remember which designer said this but it has been discussed extensively that trends arise from a perceived lack of something amongst a cohort. Trends are almost never truly original, but they explode when they can counter something perceived as over abundant.
@@lt3880 yeah I do agree that they’re not exactly original. There’s something to be said about how fashion IS different from fashion 300-400 years ago, that is new. But I look at how Gen Z dresses now and how the girls have that same look of the light blue jeans with converse and it just gives me 80s vibes. So many trends I see with young people now remind me of the 90s and 80s. Lot of baggy clothing.
Well made video and a lot of good points. I am a big embracer of quiet luxury and thought I would be well placed to offer some respectful disagreement. Firstly, I would push back on the point that quiet luxury can’t be bought second hand or that it needs to be from a specific exclusionary brand. Personally, quality is all that matters, both in terms of the fabric and the construction. There are some brands such as Luca Faloni, N.Peal and Johnstons of Elgin who offer this at prices far less than the likes of Loro Piana without the significant brand name mark-up. Secondly, I would point out that generally the higher the quality an item is the more expensive it will be. This is true for both quiet luxury and classic menswear. There are many who wear classic menswear who will pride themselves in the expensiveness and exclusivity of their fabrics, as is also true for those who wear quiet luxury. Thirdly, I would push back on the point that quiet luxury is a trend. The fabrics used have been around for thousands of years, and the styles such as long sleeve polos or crew necks have been around since the 19th or early 20th centuries. Yes, classic menswear has a longer lineage, however outside formal settings it is adopted by very few people. People will have their own style, there is no right or wrong in my opinion. Personally, I feel much more comfortable in a simple cashmere crew than in a two piece suit for my every day. The quietness means I can dress well without drawing attention. Appreciate this is a classic menswear channel so there will be disagreement here! Once again, a well made video with a lot of good points.
Somthing not beeing a trend (General trend, accnowlaged trend by magazine and such) doesnt mean its not a thing. Dressing like mentioned has been a thing a long time but right now its "a trend" as in it is recognised. Also i would argument that the trend incororate that you only wear that gear. If you go to cannes Nice or some place like that you get what I mean. Its dressing for a lifestyle that doesnt involve hard work. Like the elite in the turn of the century wearing white. Its a statement that "i cant work in this, thats how rich i am."
I agree. GG calls everything that they deem expensive(almost everything) to be either a trend or not worth its cost. They often confuse looking outdated with being classic.
@@user-iu1ru1qz7u That could be called maintaining a standard; a trend by definition is a passing fashion - not all of them ought to pass by us very quickly, and not come back: but many should.
Quiet luxury sort of reminds me of the 1980s and 1990s look with Miami Vice, Magnum P.I., and Law & Order…I think that people should dress like James Bond when they go to something like a wedding or a funeral…just my opinion. Tom Ford once said that the only thing a man needs for formal situations is a white dress shirt and a black suit.
@@julesfalcone Great advice. He also said “You can’t have too many pairs of underwear.” He also believes in overspraying cologne, which I disagree with.
With a navy suit. What shirt color would you recommend? Light blue? White? Light pink(pastel with hue of pink). How about tie? Burgundy? Ill be wearing burgundy shoes.
I bought a private white Macintosh markdown to 300 from 700. The sticker shock of 700 would probably be more than I would want to pay but for 300 It is an absolute steal. Very good quality and you can tell it’s well constructed.
Up here in Vancouver, Canada, our country's most vibrant and luxurious city, Casual Luxury is the usual standard. I retired 7 years ago, and have over the ensuing time I have given away 20 suits and at least 40 shirts... as I will never again have need to wear them. Of course I kept 2 tuxedos, and a couple of dark suits for weddings, funerals (lots of those lately) and celebratory events. I only shave once or twice a week now, and seldom polish my shoes anymore. I love classic style and having worked for 40 years in suits, I am happy to slum around in jeans and a T-Shirt. However, getting ready for a special event now has a lot more meaning to me. I plan ahead on clothing, and hair and beard... then spend hours getting ready to go out. It gives the evening's enjoyments so much more meaning now that dressing up is a purposeful, enjoyable affair. Being less busy, and less committed to fashion, is a wonderful thing.
As a recently retired office worker (2 years now) I have had a very similar experience and have gained the same enjoyment of now dressing for an occasion
Went to a wedding in Ireland a couple of years ago. Black tie. I wore my tux with some pretty interesting black mesh shoes and no show socks. It was in the 90s. Every other guy had found a dark suit in the back of their closet, clip-on tie and cap toes or wingtips. I don't think anyone cared about my ankles showing. One of ladies actually thought it was very attractive, if your know what I mean...
Well done! Excellently explained. I’m going to have my 21-year-old son watch this with me again. Slick outfit you’re wearing today I like it. Classic style and gentlemen go together everything else is a trend.
An intelligent considered and interesting video. Thank you. I am 65 and have only voted once, in 1979. I do not vote now as I follow meter Baba who said have nothing to do with politics. In 1979 I voted for James Callaghan a former naval officer who joined the Labour party after seeing the poverty in Wales. I read some years ago he did not argue forcefully enough against Mrs Thatcher as he was too much of a gentleman to argue with a lady. He lost the election but won my respect.
You are one of my favourite TH-cam personalities, Preston. Always giving us informative contents, clear and fun narration, and impeccable classic looks. Quality stuff! Thanks for another great video.
In my opinion the biggest benefit to wearing "Quiet Luxury" is that the average thief isn't going to know that you are wearing expensive clothes. So you can wear expensive clothes made of nice materials, whilst not becoming an obvious target of petty theft. This can be important depending on the areas you frequent. You can be wearing cheap Classic Style garments from Vintage shops and will still be more of a target as the clothes send signals of being wealthier.
The good thing about this trend is that getting rid of showy labels will be the new thing. I don’t wear ‘quiet luxury’ as it’s not my price range, but I think there is a link to classic style and trying to buy better quality rather than a logo. Which can only be good against the fast fashion world we live in. Great video, Preston looks great in this outfit
Glad to hear you enjoyed the video! A question to you as a James Bond fan (who is known for his enjoyment of luxury wardrobe pieces) - what would you consider Bond's most quintessential Quiet Luxury wardrobe item is? 🤔
@@gentlemansgazette that is a really good question. However much I am really into the style, especially Daniel Craig, it is all influenced by product placement. But the sense of quiet luxury is in that even though he wears Tom Ford suits, to the untrained eye it is just a suit. My favourite recent suit is his grey Prince of Wales cheque from No Time To Die. When it comes to luxury clothing I would go back to the Fleming novels, Bond was written as someone who enjoyed the finer things in life. This reflected Fleming himself when it comes to Saville Row suits and Sea Island Cotton in Jamaica. Literary Bond would make a good video when it comes to classic style.
4:35 After checking how much a square metre of vicuña wool costs at retail I was almost surprised that Loro Piana could afford to sell a whole vicuña tracksuit for just $9,400 US! But actually it seems that that price was just for the jacket. And of course LP isn't paying retail prices for its cloth. To say nothing of whether anyone should want a purre-vicuña-wool trackie in the first place, anyway ...
Hi. Personally, I love quit luxury. My brands are Hackett, John Henric, Floris van Bommel and Club Monaco. Is Club monaco a reasonable brand in your opinoion? Greetings, Dominik Mauer.
Hmm. I don’t agree with characterising Private White as a Quiet Luxury brand. I’ve bought quite a few items from Private White. They’re close to where I live and they have numerous items that fit in the classic style at an affordable price(not cheap but you get what you pay for, and they’re often on sale). I’d point you at their Overcoat, Harrington jackets, ventile raincoats, and fabulous cashmere jumpers. Incorporate these well made items (and ok wait for a sale) into your wider wardrobe to dress with classic style.
this is the most accurate definition of quiet luxury vs classic that I could agree with! the main point that I get from this video is quiet luxury is unattainable while classic is attainable 😮
Interesting video that touches on my own “style” towards the end. I enjoy both simple, quiet luxury items with some classic and just plain quality items. Think Sunspel, Austin Reed, Smitten, R M Williams and Hugo Boss. Okay, maybe not brand name “quietl, but in the same vein.
13:20 Brutalism is not dated at all. If done right, I’d rather call it timeless. Brutalism is either earthy, playful, elegant, robust, neutral, natural, durable, functional, decorative…or just all of it! It’s all about the characteristics of the used materials. That’s what we all appreciate in clothing too, don’t we?
I think you are confusing "quiet luxury", with American new money aesthetics. It falls very short of English/European old money quiet luxury where everything is full bespoke tailored. The well healed in Britannia wouldn't be seen dead in consumer mass market products regardless of their construction or fabric quality, or brands.
When you listed luxury brands I think you should have included Hermes. I realize they applies mostly to women but their ties and pocket squares definitely fall into the category of quite luxury.
Collapsing sartorial normal, not exactly how he said it, however what a universe of meaning in a grain of sand. Yes, I watched the video yet again and found more in it.
Imagine wasting vicuña on a track suit just because the nouveau riche man-boys of our time refuse to grow up; on one hand demanding to forever be in a onesie, on the other hand demanding the onesie be made of solid gold so they can spend 10k dollars for it. It’s really another symptom of a very sick culture .
hey there , preston...........lookin' mighty good😊😊😊 . love the mock under the blazer and the beard , is givin' me modified , updated , sabastion cabot................i tell ya , if i were 40 years younger and you were single.................. great share , as always thank you , for sharing🥰🥰🥰🥰🥰🥰🥰............
So my black mock turtle neck from Cabela's that's 14 yrs old, black leather belt, silver buckle, black cowboy boots, bought at a truck stop some time ago Topped of with a grey houndstooth jacket and black scully style cap. That's as dressed up as I get.
There is just less formality in dress so there is less reason to wear suits or ties. I have to testify in court in a dark suit with black or cordovan shoes with a tie. But even going to dinner at a top restaurant in NYC or London does not require such attire. We will see whether more formal wear becomes necessary again. But quiet luxury is just part of the trend towards informality that has been going on for the past 100 years.
Spot on! I'm glad someone does understand that luxury part and not consider Zara T-shirt to be QL. One thing I don't agree on is QL being new. It's been with us for decades if not more. It just wasn't so popular. There were always a lot of rich dressing rather quietly. Today, though, we have too many communication channels and everything goes out easily. Besides, this brandology went over the top so something should have come up to balance it out. So, will it stay? Yes. It's actually been with us for a really long time and will continue to do so. But it's popularity will go down and up again as fashion always behave. Nice beard, by the way!
Jack here - Being based in the UK, I can confirm both of those brands have a strong presence either in physical stores in London, or items regularly being worn. Thom Browne is often referenced in discussions about tailoring, and The Row is regularly mentioned whenever Mr. Porter is in sale. Eb, who wrote the piece, confirmed to me these brands are evocative of the London style too, in that interesting way that fashion and style are often cyclical.
Many of the downsides, the exclusivity, and flaunting of wealth, are inherent to the concept of luxury. But setting that aside I think one can get pull some good ideas from quiet luxury and use them to build stylish modern casual outfits. Maybe we could call it quiet style? For example, an athleisure ensemble, that is: properly fitted, made from moderately priced quality materials (cotton and/or merino wool), devoid of branding, and in subdued colours. It probably wouldn't match the tastes of most Gentelman's Gazette staff and viewers, but it would be more stylish and attractive than a baggy track suit that is obnoxiously emblazoned with brand logos.
I don’t know, I think they’re similar in that they’re two peas in a pod😂 I mean, I know that classic styles aren’t afraid to experiment with more colors and textures, but I think the emphasis on materials and craftsmanship and harmonious designs (and the lack of emphasis on logos) is a running vein throughout. I know I’m more of a “quiet luxury” guy🤷🏻♂️
I think "quiet luxury" is kind of like fast fasion, just more elegant and sometimes a little bit arrogant. You buy to have a certain style, while the clothing brands sell new pieces every second day. To keep the elegant and modern look up to date you need to buy the new pieces, because you want to wear the trend. Thank you for the video :D
Fast fashion implies low cost and low quality/limited wears per item before replacing. So that you can have a new wardrobe every year and "keep up" with visible trends. It is almost the literal opposite of spending money on quality basics that last forever and most won't even be able to recognize. 😑
@@user-iu1ru1qz7u The problem with expensive items from luxury brands like Gucci or others is, that the quality often is not that good as the price implies. I do not mean the items companies sell to celebrities or the "true" rich people, the really rare and high quality items. I mean the items nearly every luxury brand sells, those which are "cheap enough" so that most people can afford them in one or the other way. Those items might last a little bit longer than the "typical" fast fashion stuff, but still... People just buy it because it looks trendy. Without the trend they would not have been selled.
@jostv.2726 The video is about quiet luxury, which is not something Gucci aims to do. Every Gucci piece I've come in contact with(granted, not many)has been of great quality. What are you basing your claim on here? Have you owned a ton of Gucci items that turned out to be garbage? Loro piana, cucinelli, Zegna. Anything I've ever used from them has been excellent. I see no reason to claim the quality wasn't there. You might consider them more expensive than you'd like, that doesn't equal their quality is lacking.
Thirty years ago, corporate America conned us all into thinking that we didn't need to look our best. "Casual Fridays" expanded into dress-down Mondays & Thursdays. Unless you were a part of the "executive class" (they told us) we had no right to wear a tie to work. Soon, no one was wearing a tie. Lawyers in posh 30th floor offices began to resemble the homeless. The net effect became clear: Why bother doing your best when a casual effort will get you by. Today, any style trend that helps us look MORE dignified, rather than LESS, is a welcome change.
Classic arguably becomes so over a few generations as a marker of a zeitgeist prototype and so there predictably will be a period piece that represents quiet luxury of the current ultra high net worth minimalistic to price maximalism. This might be somewhat akin to a high brow monastic style as a mark of intellectual cloistered lifestyle. Quite correlates with finding the next knock down algorithm as new money and luxury as like a mathematical equation being tiny but powerful.
Your subtle and occasionally not so subtle humor is appreciated. Thank you.
Classic never fails! And yes please, make a video on Old Money vs. Quiet Luxury, that would be great!
Amazing analysis!
And, yes. I would love to see a comparison with "Old Money" Style.
Really enjoyed this one!
In my view, quite luxury is fundamentally a social media trend and not a fashion trend. I say this because, to their credit, the brands most associated with it have used this simple aesthetic and luxurious fabrics in their garments for many more years than most of us have been aware of them. And also, for many more years than this, to me, mildly juvenile phrase was used to describe them. No one who dressed this way before social media would call this 'quiet luxury' in real life. They would call it 'normality'.
Probably the 'minimalism' trend that was most popular a few years ago stemmed from more accessible brands, like COS, bringing this aesthetic to the masses, thus bringing more attention to the more upmarket brands as well.
One more point I would address is that of exclusivity. Yes, quiet luxury is and aims to be exclusive, but I don't think that necessarily that means the appeal of these items is that no one else has them. I assure you, there are many rooms in the world where 50% of people are wearing Loro Piana loafers, and those that aren't just happened to choose something else on that particular day. So I would say the appeal is partly exclusivity, and partly inclusivity in a group to which people want to belong. The Loro Piana CEO described this very well.
Overall, quiet luxury is one of the recent trends I like the most, because it's the least visually obtrusive. However, it's hard to to look like a fashion victim in a cream turtleneck and *slightly* darker cream jacket and white trousers. I think classic style will always be more appealing, like you said, because it allows for more variety and more personal touches being put into an outfit.
Loro Piana has been around for a while, and I have old cashmere sweaters that I bought as I was told that they were the best cashmere for special occasions. No one has ever commented on them when I wear them so I don't think that wearing LP sweaters makes me part of any club.
Looking good, Preston! But then again, you always do 😁
The only thing I like about the quiet luxury trend is its lack of emphasis on brand names. I *never* understood why people like wearing brand names, imo it almost always distracts from an outfit rather than adding to it.
They don't wear things to create a coherent outfit, rather to "flex" what brands they wear to others. People who are less well off tend to have a large obsession with trying to convince others that they do have money.
They fail to realize that such dressing only shows that they are of poor taste. I try not to judge them too much, but when I see them take large loans from banks and put themselves into an even worse situation just to purchase the latest iPhone, Air Jordans and some overpriced Nike hoodies, how could I not?
Love the beard Preston! Thank you for this well researched video
Telling it like it is. I keep coming back to this video. i can not say enough good about it.
Thank you, thank you.
By the beard and all-dark outfit we can clearly surmise that this is Preston's evil twin
He even threw in a Dr. Evil video clip! LOL.
Sherlock Schlüter vs Preston Moriarty
Nrestop
😂😂 thats funny😂
Darth Preston
In my opinion, there is no such thing as “quiet luxury”. It’s just style without visible labels, which has been done for centuries! Same idea, new catch phrase! Let’s keep it movin’! By the way, keep rockin’ the low profile beard, Preston! Very dashing, brother! 😎
Agreed! The beard must stay - it suits Preston perfectly. And I also agree with your comment, except some of the clothes shown in this clip (apart from Preston's) aren't stylish at all, just immature. And absurdly expensive.
This video is one of the best! I think you really found and made the point.
Thank you.
Iam 63 yrs old and have experienced many fads come and go. You guys have it right, stick with the timeless classics. You guys have class and style in your recommendations and do a great service in encouraging society to come up in dress . You guys are the yard stick I use to measure all other podcasts.
very well said, sir
Excellent content as always. As a gentleman in my middle 30's I've been enjoying upgrading my wardrobe to more Business casual so I appreciate all the work you put into these videos. While a jacket isn't always needed out here I do still keep a few around for certain occasions or when it's chilly otherwise a collared shirt and chinos is normally my default. Lately I've also been enjoying Drawstring Linen/Cotton slacks for the hot weather. Anyway lots of respect to you all.
Please keep drawing those lines. I have been looking at a selection of information this is the first that seemed to hit home.
Preston is rocking that beard 🔥🔥
He looks so good with it
It really suits him!
many people have no idea how comfortable and durable clothing can be. the fabric, threads, stitching, over stitching and invisible understitching are all apart of making a garment that feels amazing against your skin as well as how well it lays on your frame. there is a perfect stitch per inch of seam that makes your garment well put together without damaging the fabric. even things like tee shirts are wonderfully warm and soft in the 6 ounce to 8 ounce ringspun cotton even if it is a bit stiff before washing it several times
00:00 🤵 Quiet luxury emphasizes dressing in high-quality, understated garments.
02:04 🏷 Quiet luxury prioritizes luxurious materials and craftsmanship over conspicuous branding.
04:20 💰 Quiet luxury items are often expensive due to high-quality materials and construction, as well as exclusivity.
06:36 🧢 Quiet luxury employs high prices to maintain exclusivity and prevent items from becoming commonplace.
09:18 🛍 Quiet luxury relies on a select group of brands known for their quality and craftsmanship.
11:34 🎨 Quiet luxury favors neutral colors and minimalist designs, standing out in a fashion world dominated by branding and maximalism.
13:54 🎩 Classic style offers more versatility in styles and formalities compared to quiet luxury.
15:24 🤝 Classic style allows for incorporating elements of quiet luxury into a broader wardrobe, offering more personalized options.
This haircut and facial hair suits you incredibly good
It's a typical case of fashion overcorrection. Some years ago, the "cool" was the hype beast culture and the whole Supreme/Balenciaga mode of fashion, while now people are going for the more subdued style of quiet luxury, but as in everything in life, if the motives behind your choice of clothing aren't a sincere representation of yourself, they will always strike people as the hollow decision that it was.
Honestly I have to say i don’t think you quite have it. Quiet luxury is not in vogue. Only billionaires and multimillionaires can afford it. The other designers you mentioned are literally designers that common folk people splurge on. Modern style in western society is not quiet luxury, it’s over the top. Baggy clothing, weird fits. The “quiet luxury” subdued style was in vogue with ordinary people about a decade ago. Gap, old navy, banana republic, American eagle, hollister, jcrew, all those places were selling clothes that basically look exactly like “quiet luxury” minus the high end materials. And this style is no longer sold. I know this for a fact because it’s the style I like and specifically tried to recently buy more of only to find all those stores sell COMPLETELY different styles of clothing now. And it’s odd because it was a very abrupt change.
Yup! The fact is that these kids on tiktok and Instagram who preach about quiet luxury all want to be loud. In fact, I saw a post a few days ago that said something along to lines of "loro pianas and porsches > air jordans and corvettes", all while the kid took off his loafer to show the camera that he was indeed wearing pianas haha
It seems they all fashion is some form of rebellion.
@@thecapone45 I dont remember which designer said this but it has been discussed extensively that trends arise from a perceived lack of something amongst a cohort. Trends are almost never truly original, but they explode when they can counter something perceived as over abundant.
@@lt3880 yeah I do agree that they’re not exactly original. There’s something to be said about how fashion IS different from fashion 300-400 years ago, that is new.
But I look at how Gen Z dresses now and how the girls have that same look of the light blue jeans with converse and it just gives me 80s vibes. So many trends I see with young people now remind me of the 90s and 80s. Lot of baggy clothing.
Quiet Luxury is for casual look and clásico style for more formal events. In my point of view.
Finally, someone who explains the difference between the two and has a really long-term vision about their future. Thank you!
amazing video as always, nice beard Preston!!! love your outfit as well. Greetings from Costa Rica!!!!
This is the version of Preston she told you not to worry about. Looking fantastic sir!
Preston, the beard is a great look for you! Gives your face a lot of extra definition and shape.
Well made video and a lot of good points.
I am a big embracer of quiet luxury and thought I would be well placed to offer some respectful disagreement.
Firstly, I would push back on the point that quiet luxury can’t be bought second hand or that it needs to be from a specific exclusionary brand. Personally, quality is all that matters, both in terms of the fabric and the construction. There are some brands such as Luca Faloni, N.Peal and Johnstons of Elgin who offer this at prices far less than the likes of Loro Piana without the significant brand name mark-up.
Secondly, I would point out that generally the higher the quality an item is the more expensive it will be. This is true for both quiet luxury and classic menswear. There are many who wear classic menswear who will pride themselves in the expensiveness and exclusivity of their fabrics, as is also true for those who wear quiet luxury.
Thirdly, I would push back on the point that quiet luxury is a trend. The fabrics used have been around for thousands of years, and the styles such as long sleeve polos or crew necks have been around since the 19th or early 20th centuries. Yes, classic menswear has a longer lineage, however outside formal settings it is adopted by very few people.
People will have their own style, there is no right or wrong in my opinion. Personally, I feel much more comfortable in a simple cashmere crew than in a two piece suit for my every day. The quietness means I can dress well without drawing attention.
Appreciate this is a classic menswear channel so there will be disagreement here! Once again, a well made video with a lot of good points.
Somthing not beeing a trend (General trend, accnowlaged trend by magazine and such) doesnt mean its not a thing. Dressing like mentioned has been a thing a long time but right now its "a trend" as in it is recognised. Also i would argument that the trend incororate that you only wear that gear. If you go to cannes Nice or some place like that you get what I mean. Its dressing for a lifestyle that doesnt involve hard work. Like the elite in the turn of the century wearing white. Its a statement that "i cant work in this, thats how rich i am."
I agree. GG calls everything that they deem expensive(almost everything) to be either a trend or not worth its cost.
They often confuse looking outdated with being classic.
@@user-iu1ru1qz7u That could be called maintaining a standard; a trend by definition is a passing fashion - not all of them ought to pass by us very quickly, and not come back: but many should.
Quiet luxury sort of reminds me of the 1980s and 1990s look with Miami Vice, Magnum P.I., and Law & Order…I think that people should dress like James Bond when they go to something like a wedding or a funeral…just my opinion. Tom Ford once said that the only thing a man needs for formal situations is a white dress shirt and a black suit.
Ford also said: "You should dress for the job you want; not the job you have."
@@julesfalcone Great advice. He also said “You can’t have too many pairs of underwear.” He also believes in overspraying cologne, which I disagree with.
Thank You for the Video 😀
The article is well represented and articulated. Job well done. Congratulations.
With a navy suit. What shirt color would you recommend? Light blue? White? Light pink(pastel with hue of pink). How about tie? Burgundy? Ill be wearing burgundy shoes.
The Quality remains long after the price is forgotten .
Really great video! Much obliged! 🎩
I bought a private white Macintosh markdown to 300 from 700. The sticker shock of 700 would probably be more than I would want to pay but for 300 It is an absolute steal. Very good quality and you can tell it’s well constructed.
3 seconds in going "WOAH" on this new look for Preston
Preston's like a movie character of his own.
Up here in Vancouver, Canada, our country's most vibrant and luxurious city, Casual Luxury is the usual standard. I retired 7 years ago, and have over the ensuing time I have given away 20 suits and at least 40 shirts... as I will never again have need to wear them. Of course I kept 2 tuxedos, and a couple of dark suits for weddings, funerals (lots of those lately) and celebratory events. I only shave once or twice a week now, and seldom polish my shoes anymore. I love classic style and having worked for 40 years in suits, I am happy to slum around in jeans and a T-Shirt. However, getting ready for a special event now has a lot more meaning to me. I plan ahead on clothing, and hair and beard... then spend hours getting ready to go out. It gives the evening's enjoyments so much more meaning now that dressing up is a purposeful, enjoyable affair. Being less busy, and less committed to fashion, is a wonderful thing.
As a recently retired office worker (2 years now) I have had a very similar experience and have gained the same enjoyment of now dressing for an occasion
One thing I wish WOULD end is the urge to wear dress shoes sock-less.
Went to a wedding in Ireland a couple of years ago. Black tie. I wore my tux with some pretty interesting black mesh shoes and no show socks. It was in the 90s. Every other guy had found a dark suit in the back of their closet, clip-on tie and cap toes or wingtips. I don't think anyone cared about my ankles showing. One of ladies actually thought it was very attractive, if your know what I mean...
Good taste is timeless. Pearls do not go out of style, not for the Right People.
Well done! Excellently explained. I’m going to have my 21-year-old son watch this with me again. Slick outfit you’re wearing today I like it. Classic style and gentlemen go together everything else is a trend.
An intelligent considered and interesting video. Thank you. I am 65 and have only voted once, in 1979. I do not vote now as I follow meter Baba who said have nothing to do with politics. In 1979 I voted for James Callaghan a former naval officer who joined the Labour party after seeing the poverty in Wales. I read some years ago he did not argue forcefully enough against Mrs Thatcher as he was too much of a gentleman to argue with a lady. He lost the election but won my respect.
Still, we are much better off having most people pursuing this fashion rather than atleisure, techwear and such attrocities. I welcome it.
Why?
Preston with beard must have been the biggest glow up that I never remotely saw comjng
Honestly the coolest look you’ve ever pulled off Preston. Love it. 👍🏼
Wow... Just wow... Impressive.
As always, a very thorough and detailed analysis. Thanks a lot! I really enjoyed watching it.
With my luck that hat would fly away in the wind in my first time wearing it 😂 it sure does look luxurious though
Luxury doesn’t mean spending tons of money classic is true luxury
I think it'll be interesting for you to compare old money aesthetic and quiet luxury, since they're often conflated.
I want to say quiet luxury, especially as described in this video, is the _new money_ aesthetic.
Great insight
Top notch video 🙏
You are one of my favourite TH-cam personalities, Preston. Always giving us informative contents, clear and fun narration, and impeccable classic looks. Quality stuff!
Thanks for another great video.
Always happy when it's a Preston one
This is one of your best videos. How you broke down the difference is next level :-)
Stopped watching the channel for some time. Great to see you still in the game! Keep up the good work!
In my opinion the biggest benefit to wearing "Quiet Luxury" is that the average thief isn't going to know that you are wearing expensive clothes. So you can wear expensive clothes made of nice materials, whilst not becoming an obvious target of petty theft. This can be important depending on the areas you frequent. You can be wearing cheap Classic Style garments from Vintage shops and will still be more of a target as the clothes send signals of being wealthier.
I totally agree.❤
The good thing about this trend is that getting rid of showy labels will be the new thing.
I don’t wear ‘quiet luxury’ as it’s not my price range, but I think there is a link to classic style and trying to buy better quality rather than a logo. Which can only be good against the fast fashion world we live in.
Great video, Preston looks great in this outfit
Glad to hear you enjoyed the video! A question to you as a James Bond fan (who is known for his enjoyment of luxury wardrobe pieces) - what would you consider Bond's most quintessential Quiet Luxury wardrobe item is? 🤔
@@gentlemansgazette that is a really good question.
However much I am really into the style, especially Daniel Craig, it is all influenced by product placement. But the sense of quiet luxury is in that even though he wears Tom Ford suits, to the untrained eye it is just a suit. My favourite recent suit is his grey Prince of Wales cheque from No Time To Die.
When it comes to luxury clothing I would go back to the Fleming novels, Bond was written as someone who enjoyed the finer things in life. This reflected Fleming himself when it comes to Saville Row suits and Sea Island Cotton in Jamaica. Literary Bond would make a good video when it comes to classic style.
4:35 After checking how much a square metre of vicuña wool costs at retail I was almost surprised that Loro Piana could afford to sell a whole vicuña tracksuit for just $9,400 US! But actually it seems that that price was just for the jacket. And of course LP isn't paying retail prices for its cloth. To say nothing of whether anyone should want a purre-vicuña-wool trackie in the first place, anyway ...
Trends always end by their very definition. Investing in quality, fit, comfort and discretion will never go out of style.
DUDE !!!! Have not seen y’all in a long time….
Looking sharp with the beard …
Hi. Personally, I love quit luxury. My brands are Hackett, John Henric, Floris van Bommel and Club Monaco. Is Club monaco a reasonable brand in your opinoion? Greetings, Dominik Mauer.
Totally agree keep it up young man love from Kwekwe Zimbabwe
That beard looks spot on with your face shape. Keep it!
Quiet luxury complements the "stealth wealth" lifestyle.
You know it won’t age well when H&M hops aboard the trend.
Hmm. I don’t agree with characterising Private White as a Quiet Luxury brand. I’ve bought quite a few items from Private White. They’re close to where I live and they have numerous items that fit in the classic style at an affordable price(not cheap but you get what you pay for, and they’re often on sale). I’d point you at their Overcoat, Harrington jackets, ventile raincoats, and fabulous cashmere jumpers. Incorporate these well made items (and ok wait for a sale) into your wider wardrobe to dress with classic style.
I think Private White are more heritage work wear brand, though probably at the higher end of that market.
this is the most accurate definition of quiet luxury vs classic that I could agree with! the main point that I get from this video is quiet luxury is unattainable while classic is attainable 😮
L'eau d'Issey pour Homme is such a beautiful fragrance.
Interesting video that touches on my own “style” towards the end. I enjoy both simple, quiet luxury items with some classic and just plain quality items. Think Sunspel, Austin Reed, Smitten, R M Williams and Hugo Boss. Okay, maybe not brand name “quietl, but in the same vein.
Excellent video!
13:20 Brutalism is not dated at all. If done right, I’d rather call it timeless. Brutalism is either earthy, playful, elegant, robust, neutral, natural, durable, functional, decorative…or just all of it! It’s all about the characteristics of the used materials. That’s what we all appreciate in clothing too, don’t we?
Tell that to the horrifying visage of a Brutalist turkey that now menaces Toronto, courtesy of the Robarts Library building
This was a great explanation. Thanks again Preston.
classic style CAN be quiet luxury, or loud luxury, or on a budget. the beauty of a classic style is it is not restricted by brand, budget, or color.
I think you are confusing "quiet luxury", with American new money aesthetics. It falls very short of English/European old money quiet luxury where everything is full bespoke tailored. The well healed in Britannia wouldn't be seen dead in consumer mass market products regardless of their construction or fabric quality, or brands.
Never even heard of this before. Thanks for keeping me current, on the classic men's style channel 😂
When you listed luxury brands I think you should have included Hermes. I realize they applies mostly to women but their ties and pocket squares definitely fall into the category of quite luxury.
You can find our thoughts on the Hermes tie, here: www.gentlemansgazette.com/is-it-worth-it-hermes/?
Hermes ties are not quiet. They're loud and colorful, a visual highlight, and very recognizable.
Collapsing sartorial normal, not exactly how he said it, however what a universe of meaning in a grain of sand. Yes, I watched the video yet again and found more in it.
Imagine wasting vicuña on a track suit just because the nouveau riche man-boys of our time refuse to grow up; on one hand demanding to forever be in a onesie, on the other hand demanding the onesie be made of solid gold so they can spend 10k dollars for it. It’s really another symptom of a very sick culture .
hey there , preston...........lookin' mighty good😊😊😊 . love the mock under the blazer and the beard , is givin' me modified , updated , sabastion cabot................i tell ya , if i were 40 years younger and you were single.................. great share , as always thank you , for sharing🥰🥰🥰🥰🥰🥰🥰............
On seeing the thumbnail, I thought, "There's nothing quiet about a white suit." 😆
Hi can you do a video on dress sneakers that are fashionable today?
So my black mock turtle neck from Cabela's that's 14 yrs old, black leather belt, silver buckle, black cowboy boots, bought at a truck stop some time ago
Topped of with a grey houndstooth jacket and black scully style cap.
That's as dressed up as I get.
Another excellent Preston video. Although i missed having any puns, no puns are better than forced puns. Keep up the great work.
Чем длиннее борода Престона, тем меньше шуток😢
True, but there can be a considerable overlap between the two genres.
There is just less formality in dress so there is less reason to wear suits or ties. I have to testify in court in a dark suit with black or cordovan shoes with a tie. But even going to dinner at a top restaurant in NYC or London does not require such attire. We will see whether more formal wear becomes necessary again. But quiet luxury is just part of the trend towards informality that has been going on for the past 100 years.
Spot on! I'm glad someone does understand that luxury part and not consider Zara T-shirt to be QL.
One thing I don't agree on is QL being new. It's been with us for decades if not more. It just wasn't so popular. There were always a lot of rich dressing rather quietly. Today, though, we have too many communication channels and everything goes out easily. Besides, this brandology went over the top so something should have come up to balance it out.
So, will it stay? Yes. It's actually been with us for a really long time and will continue to do so. But it's popularity will go down and up again as fashion always behave.
Nice beard, by the way!
10:05 Thom bowne and the row are both American brands.
Jack here - Being based in the UK, I can confirm both of those brands have a strong presence either in physical stores in London, or items regularly being worn. Thom Browne is often referenced in discussions about tailoring, and The Row is regularly mentioned whenever Mr. Porter is in sale. Eb, who wrote the piece, confirmed to me these brands are evocative of the London style too, in that interesting way that fashion and style are often cyclical.
$500 baseball caps is silly. $500 plain baseball caps is insane.
For sure. It better be singed by a MLB hall of fame player!! Then u don’t wear it! 😂
This was fantastic
I like the beard my dude.
Issei Miyake is Japanese ! I'm glad to hear that.
From japan
You can look luxury in thrift clothing and classic clothing
Many of the downsides, the exclusivity, and flaunting of wealth, are inherent to the concept of luxury. But setting that aside I think one can get pull some good ideas from quiet luxury and use them to build stylish modern casual outfits. Maybe we could call it quiet style? For example, an athleisure ensemble, that is: properly fitted, made from moderately priced quality materials (cotton and/or merino wool), devoid of branding, and in subdued colours. It probably wouldn't match the tastes of most Gentelman's Gazette staff and viewers, but it would be more stylish and attractive than a baggy track suit that is obnoxiously emblazoned with brand logos.
I don’t know, I think they’re similar in that they’re two peas in a pod😂 I mean, I know that classic styles aren’t afraid to experiment with more colors and textures, but I think the emphasis on materials and craftsmanship and harmonious designs (and the lack of emphasis on logos) is a running vein throughout. I know I’m more of a “quiet luxury” guy🤷🏻♂️
IMPH - favourite summer scent.
I think "quiet luxury" is kind of like fast fasion, just more elegant and sometimes a little bit arrogant. You buy to have a certain style, while the clothing brands sell new pieces every second day. To keep the elegant and modern look up to date you need to buy the new pieces, because you want to wear the trend.
Thank you for the video :D
Fast fashion implies low cost and low quality/limited wears per item before replacing. So that you can have a new wardrobe every year and "keep up" with visible trends.
It is almost the literal opposite of spending money on quality basics that last forever and most won't even be able to recognize. 😑
@@user-iu1ru1qz7u The problem with expensive items from luxury brands like Gucci or others is, that the quality often is not that good as the price implies. I do not mean the items companies sell to celebrities or the "true" rich people, the really rare and high quality items.
I mean the items nearly every luxury brand sells, those which are "cheap enough" so that most people can afford them in one or the other way. Those items might last a little bit longer than the "typical" fast fashion stuff, but still... People just buy it because it looks trendy. Without the trend they would not have been selled.
@jostv.2726 The video is about quiet luxury, which is not something Gucci aims to do.
Every Gucci piece I've come in contact with(granted, not many)has been of great quality.
What are you basing your claim on here? Have you owned a ton of Gucci items that turned out to be garbage?
Loro piana, cucinelli, Zegna. Anything I've ever used from them has been excellent. I see no reason to claim the quality wasn't there. You might consider them more expensive than you'd like, that doesn't equal their quality is lacking.
Like the beard! 👍
cillian murphey is a good example
Most my clothing is brooks bothers a j crew and more my shoes are penny loafers and wingstip loafers at what I wear out on town
Perhaps the true old age gentleman for the new age.
TV shows are so dangerous. 🙏🏾 Think for yourself.
Thirty years ago, corporate America conned us all into thinking that we didn't need to look our best. "Casual Fridays" expanded into dress-down Mondays & Thursdays. Unless you were a part of the "executive class" (they told us) we had no right to wear a tie to work. Soon, no one was wearing a tie. Lawyers in posh 30th floor offices began to resemble the homeless. The net effect became clear: Why bother doing your best when a casual effort will get you by.
Today, any style trend that helps us look MORE dignified, rather than LESS, is a welcome change.
Classic arguably becomes so over a few generations as a marker of a zeitgeist prototype and so there predictably will be a period piece that represents quiet luxury of the current ultra high net worth minimalistic to price maximalism. This might be somewhat akin to a high brow monastic style as a mark of intellectual cloistered lifestyle. Quite correlates with finding the next knock down algorithm as new money and luxury as like a mathematical equation being tiny but powerful.