The Future of Movie Theaters | Alan Jackson | TEDxHickory
ฝัง
- เผยแพร่เมื่อ 15 ก.ค. 2024
- Over the past 100 years we have experienced major changes in the way we experience art. But perhaps no medium has experienced more change than the way we experience movies and films. With movie theaters consolidating and focusing more on the number of times they can show a film and the ticket price they can charge, we are losing the sense of theaters being "museums for film" and also distancing the ticket holder from the full experience they could be having. Alan discusses how the movie-going experience has evolved over the years and what theaters must do today in order to stay relevant and return the movie-going experience to a true appreciation of the art form. Alan is the founder and current Strategic Director of Jackson Creative, a custom video and marketing media production firm helping organizations tell their stories through video, online media and podcasts. After having spent over twenty years in healthcare survey consulting with the family business The Jackson Group he now serves as the Director of Jackson Insight, a survey research and consulting firm specializing in customer experience, market perception, and employee engagement surveys. Alan is also the co-founder of the Footcandle Film Society, a membership-driven non-profit organization that hosts film screenings, discussions, and educational events throughout the year. The film society was started in 2007 and currently has over 600 members. The film society also started the Footcandle Film Festival in 2015, an annual weekend-long event that bring a variety of films and their filmmakers to the Catawba County area. Alan is married to Suzanne and has three boys ranging in age from 12 to 24. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
What this guy just talked about is PRECISELY why I prefer to watch upcoming movies for the first time in theaters then on an iPhone. It is ALWAYS a good experience for me and trust me, I've seen PLENTY of movies for the first time in theaters
And now you probably never will again....
@@ADADIZZLE xd
One factor left out of the analysis of why a lot of people longer attend movie theatres, is other people. Specifically, the frequently appalling, anti-social and entitled behaviour of many moviegoers: phones beeping and buzzing, people scrolling or conducting conversations via message apps, talking, intimidating others who object, basically showing zero respect or consideration to other attendees is a big reason why I rarely go to the cinema anymore, and I know I'm not the only one. This is what happens when you neglect to teach more than one generation in a row any sense of manners or consideration, and convince them that their own feelings and personal ego gratification are the only valid concerns they should ever have.
The more people in the theater the more anxious I feel because it's more opportunity for people to be rude. Being alone in the theater is like heaven on Earth for me, now that I have a projector at home I don't know if I want to continue going to the theater.
I've always known movie theaters were on their way out. I live in a small city and we used to have three drive-in theaters and four movie theaters. All of them are gone now. A few years ago, they opened a large Cinemark Tinseltown theater with multiple theaters inside. It used to have a huge marquee with light up letters you could see from the street, but they recently took it down because they couldn't afford the amount of electricity it pulled.
I miss the marquees showing what's playing. It was actually pretty helpful, and spurred interest in seeing something spur of the moment, "hey, look they've got such-and-such movie playing at 6:45, let's go!"
Really appreciated this talk. Thanks for helping me think about this.
so maybe theaters need to make an "experience" out of movies rather than just show up and sell tickets
Ipic gives you a whole expirence
Thank you sir for this inspiring presentation!
I've been to the movies hundreds of times throughout my life. And over the years, I've gotten less and less enchanted with the experience. I loved going to mom-and-pop movie theaters. But the McMovie theater aka the multiplex, and Hollywood's lack of creativity have completely ruined that wonderful experience. The movies have gotten worse. The popcorn is gotten worse. The staff has gotten worse. The audience has gotten worse. And the overall experience has gotten worse. Almost to the point where I feel they don't care anymore. And if they don't care anymore, I don't care to go. They no longer take pride in what it is they do anymore.
I remember when I was a kid, there was this theater run by the older couple. They were absolutely wonderful. I would go every single week. I would never miss a week. Sometimes I would even go two or three times a week just for the experience, and to support them, as they had become my friends. Before every movie would start, the husband would come into the theater and tell you what the movie was about. They would also tell you what movies were coming up in the upcoming weeks. They would tell you about their promotions that they were having, such as $5 Tuesdays. And he would even make a joke saying "if you dont like th he movie, you can come in and sleep. $5 for a good nap is a pretty good deal." And they took so much pride in their popcorn, which was delicious. (Way better than any popcorn I've ever had at a McMovie theater.) And then after the the movie, you can go outside of the theater, and chat with them and have a wonderful discussion about the movie with them. That's what is missing today. The people who are running the cinema, don't care about cinema anymore. It's a bunch of snot-nosed teens, who don't know anything. And simply don't care. They just see this as a job. This is not a passion for them. That's what's missing today, is the passion. The passion that the mom-and-pop theaters had. You don't get that with the McMovie theaters.
All of the mctheaters where I live pay 7.50 an hour so yes the staff has stopped caring
Thanks for sharing your exp. you are right.. the passion which is what getting missing in things... and things\movie becoming more and more a tool for making profit from so called movie business
@@vikas426 I'm glad you agree. Because people will scapegoat the pandemic as what ruined theaters. But I feel theaters were ruined long before that. Theres no love that is being put in the theater. Just like what made grandma's cooking so great. And now that grandma's gone, the food's just not the same.
At minimum wage, the economy and population dont expect people to see a job as more than a job. I get it, it's less social but that's a consequence of the decision makers more so than the teenagers
@@adeloyearts205 yes that's a byproduct of the McMovie Theater. There was a time before Walmart, where mom and pop stores would be all over the place, and they were just wonderful. They were quaint, and unique. The owners were also the people running the store. The were warm, and friendly. They knew your name. And they were extremely knowledgeable about their goods and services. Those days are gone.
This should be trending
Some of the movies i didn't get it. But my son always explained to me, so i got more knowledge about what's going on. It's educated me.
Movie theaters need to invest in camera technology and screen Development (Re-definition of cinema screen) so that the screen is empowered to deliver "more content, more artistic power and hence, more viewer impact" per square inch than a TV or phone ever can deliver.
Movie theaters need to invest in the experience in general. Pay workers decent wages so they'll care about their jobs. Put money back into the personal experience.
@@joettagonzalez4264 If the theatres want to pull in audience dramatically into their theaters, they have to offer far better and unique ware that what is on offer now. This seems to me to be possible only if there has been an acute, possibly radical, improvement, in films especially when seen on the big theater screens. The power to radically improve films however rests with the film makers and what exactly this might be, I've posted above...
I LOVE going to the theater. The one reason that I have gone less often over the past 20 years is the cost. It is simply too expensive, especially when I can watch the movie at home with as many people as I want for around $3-$-4 with popcorn and a soda for everyone. If I go to the theater, I'm going to spend around 25 bucks per person. It's unreasonable and I simply can't justify that expenditure unless it's something I feel should absolutely be seen on the big screen. That said, I haven't been to the theater since 2017. That's over 5 years and says a lot.
Absolutely be seen on the big screen. Like Lord of the Rings. They are great on TV too.
The Demise of Theaters will be the same as Shopping malls!.
I personally doubt it. The experience of groups of people going into the dark and being told a story is ancient, it's as old as mankind. We're hardwired for storytelling and community.
It is essentially the fault of both the movie theaters and Hollywood themselves.
The theaters for overcharging the tickets, trying to justify artificially inflating the ticket prices with the failed 3D gimmick, and cutting corners with the customer service.
Hollywood for their lack of originality (ALMOST every movie these days is a remake/reboot/soft-reboot/retelling/sequel/prequel/midquel/adaption (Speaking of adaptions, they LOVE to make HORRIBLE adaptions of video games and anime)), the increasing commonality of bad movies at a theater per year (thus are SCARING people away from the theaters; as people are worried they will end up watching a bad movie), infamous actors and directors who are now in a bad spotlight and yet still end up earning too much money, deceptive advertising (While the first Amazing Spiderman is still better than its sequel; they advertised multiple scenes that were altered or didn't even appear in the final product), movies trying to become more political, and directors pandering to China (which happened with one of the Michael Bay Transformers movies).
Completely agree your points... the movie business is a key player as to why movie theaters are facing difficult times as I don't feel they are properly reading the tea leaves on how audiences' tastes have evolved. While sequels and remakes can be good if done right, the focus on those films while seeming to ignore many smaller, original films is causing people to look for other entertainment options. I just hope the movie theaters can understand this and change their model to better highlight those smaller and more unique films that should be enjoyed in a group setting. It requires them spending more energy on the theater experience rather than just focusing on how many big budget films they can squeeze into the multiplex. Thanks for your thoughts and feedback.
Most films that come out today are original films, people just don't go see them. Also, it's not "deceptive marketing." You do know that films aren't completed before the trailers start coming out, right? They have to put out something to get the audiences aware and excited, but the cut of the film almost always changes after the first or second trailer, and some shots in the trailer won't actually be in the final cut. That's because the film is still in post production until its release, but they can't wait until the week before the film to release the first trailer.
Movies don’t make money on tickets. That’s Hollywood’s fault for using quarter billion dollars worth of cameras for no reason
TBH, I thought this was going to be about the larger Cineplexes and how theaters are becoming more themed and experiential.
Movies have lost spark completely now, but the technology and HD quality has gotten beyond our expectations, though!
Come on, what ever happened to real effort movies? If that still existed, Hollywood would save cinema houses from going bankrupt and have the film industry running normal as possible.
The fans have just got to be faithful and be a regular at their local cinema, to help support the movie industry.
I think movie theaters need to walk into 2022.. as much as I personally love seeing a film on the projector I think it's time for Samsung's wall TV panels followed up with some of the best audio Dolby or DTSX available today don't forget comfy chairs...
yeah that's obviously a pretty penny.. But these kids need quality to get them out of the house because they're sitting there watching 8k on a phone or 85in TVand they don't want to see it on a 1080p projector screen.. you have to entice them with something they've never seen..
They need to upgrade ASAP and give the genzier something they haven't seen before.
And they're really better do this fast because I truly see movie theaters falling into the category of Blockbuster as much as this guy wants to save it
Covid was the final nail in the coffin for movie theaters.
My local mom and pop theater closed... I’m thinking of buying it... during covid feels super risky.
How wrong you were.
I don't think so
“Chances are that of a movie is bad, you’ll want to stay because you want to experience the movie with everyone” (paraphrased). Nope. If I don’t like the movie or can’t get into it, I’ll leave especially if there is quite a bit more to go.
Case in point. As a kid, I was bored watching one of the Lord Of The Rings movies (first one I believe). And I convinced my parents to leave with me while there was a packed theatre.
I used to love going to movie theaters. Now, I hate it because of loud audience members, people on cellphones, and the ongoing fear of someone entering the theater and shooting me to death. I love watching films on Netflix and Disney Plus. It's fantastic because for $14 dollars a month, I can enjoy thousands of hours of entertainment at home. Going to the theater is expensive. $12 bucks a piece to see one film that may or may not be good is too much to spend when you're living paycheck to paycheck. With streaming services, everyone can watch the film and have a wonderful time. And if it isn't a good film, it's no big deal. Plus I love the original films that Netflix and Disney Plus are producing. Movie Theaters, for me, are dead, and I will not miss them for one second.
Watching in Ott and Watching in Theaters its totally different. It's the Experience we enjoy . Every houses has kitchen still lots of people go outside for food .
Movies should be made which make the audience cry, laugh and for the 3 hours people are in sync with the films.then theatre will be flooded with people.
7:10
I am going to a movie theater today to see THE BATMAN. First the good news. theaters today are a lot cleaner than they were in the early 80's or before, also , perhaps as not many missing pieces to a film, though that happened when I went to see RUNNING MAN in the late 80's, and the theater manager lady knew nothing about this. th. I am going to be 65 years old this month. When I go see this movie, it will be 2 hours and 55 minutes. No intermission I am 99 percent sure. But back in the 70's they're would have been an intermission. the theater is losing out now, because I probably won't want to buy a drink. Also the previews just go on way too long. I also have a very large TV screen now, where I can enjoy the movie just as well as in the theater, and I feel I get more out of watching the movie that way.
you must be the tech guy cuz damn
the audio on this one suckks
Online streaming has taken over
@La Dolce Vita it’s not that they don’t have ideas, every movie out there was an idea yet to be thought of. Hollywood is scared of ideas because they don’t promise money. I think with streaming services they’ve realized they need to keep coming up with ideas to put on there so we keep getting original stories now
= Corona
Movie fans don't care.
Then shouldnt movie critics watch and review movies. With live, public audiences then?
Instead of watching it privately or alone?
I bet the reviewers would never value the art enough. To give away that little touch of elitist, early access. Lol
Maybe the movie creators should change with the times? To create movies with the intent of how they will be viewed? Of they are still creating them. With the theater, large number of viewers in mind.
Could Jordan Peele possibly of had some sort of points on his movie? That he got more money. Based on the number of the viewers it got at the theaters? Instead of streaming or else where?
That could possibly also made an impact. On why he made the statement about his movie being intended to be seen in a large group theater setting? Lol. Just curious.
Another point....MULTI-PLEXES have literally destroyed the movie going experience! I'd love to see them all burn to the ground. Support your local theaters!!!
i watch so many free movies on youtube, its funny
Maybe Hollywood should make better movies. Instead of just making sequels and reboots.
They do, but people like you don't watch THOSE films
WRONG!!!! lol
We'll see
Hmmm.....intellectual discussion over moronic Superhero films? When Hollywood starts showing films again WORTH discussing, we"ll talk. Until then I'll stick with foreign cinema made for those with more than 5 IQ points.
I never comment on youtube but Im going to on this one. This guy has no clue. People stay home and watch movies based on human conveniences. I can eat all the popcorn I want, soda, food, for almost nothing. I can pause a movie and go to the bathroom. I like movies in a movie theater.......but almost never go unless its a totally anticipated movie. Give mea 5 min pause in a movie for a toilet break refill my drink. Its totally a human convenience thing. The whole I get a better experience with other people may be right for some but others may prefer the quiet of the living room. Cellphones, loud obnoxious teens, kids balling, this sort of thing stops me from getting all the little details in a movie. I understand the guys point here.......but his point only covers half the population. Just depends on what is most important.
I never comment on TH-cam but today I will. You sound like a lazy bum who doesn't wanna move a muscle and wants everything handed to you. That's not how the world works. If you tell me, the movie theatre is not an experience. You are deluded. And most importantly impatient and distracted and you like being distracted. That's why you wanna pause a movie, which ruins your experience. But you won't admit it. Well a communal experience is always different and superior than sitting at home and watching a film or sport on an I phone.
@@sayantanaddhya222 first i dont watch on an iphone. A surround sound 4k experience is always superior quality. As for claiming laziness. Some work long hours and find it way more comfortable to not have to mess with overpriced concessions in a theater and wait times. You assume things about me that you have no idea about. I acknowledge ones want for a social component in the theater. But superior.....lol...hardly. And you're right. It is an experience, an over priced usually loud obnoxious bad one. I'll stay at home and watch as the theater industry implodes from lack of profit from us smart movie watchers. LOL!
I think any movie that is longer than 2 hours should have an intermission half way through. A lot of older movies use to do that so people could go pee or get more snacks.
@@alexakaa.charlesross8919 in India, we always have interval.
Even if it's hollywood movie, they stop movie after fist half for minimum 10 minutes
Oh please. An industry that wants to charge $20 to see some lousy flick and has the audacity to force people to watch 30 min of commercials before they actually present what you paid for, actually wonders why people don't like movie theatres. The complaints don't stop there. He knows what the list of complaints are. Why go through that when you can watch it on your e-notepad, computer or on the comfort of your couch with a big screen tv?