DEAR INTERNATIONAL BEAUTY BRANDS! WTF ARE YOU GUYS DOING???
ฝัง
- เผยแพร่เมื่อ 23 ส.ค. 2018
- Hey Guys,
This video is one that I have wanted to do for a long time now. I f
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I’m so proud of you for being courageous enough to make this video and say everything as it’s meant to be said and being the largest beauty blogger in Africa you’re definitely the right voice to pass across this message because it really had to be said. They think that they’re doing you a favor by wanting to work with you and expect that you shouldn’t require payment in return it’s really sad. They really don’t see the significance of influencer marketing, every single beauty product I’ve ever bought was recommended I didn’t buy it because I saw a picture of a celebrity holding it. I hope this video gets the message across. Thank you Dimma
She is such a queen ❤️
Layefa Beauty yeah Dinma really did a good job I love her
you wont believe i heard about the lancome foundation from you and ever since i have been looking for it... so so sad
Layefa Beauty
👏🏾👏🏾👏🏾 You should start your own PR company in Nigeria and have all the international companies work though you. You clearly know what you’re talking about, so why wouldn’t they use your knowledge. You also have so much academic background on this. Brands NEED people like you. You have just given away so much free lucrative marketing to big brands & PR companies. Wow! May you go very very far 🙏🏾🙏🏾🙌🏾🙌🏾👏🏾👏🏾👏🏾
Laura Ilunga 👏🏽👏🏽
💯Agreed! What a greater success she would be!! 👍🏿💖👏🏿🙏🏿
Laura Ilunga you are definitely on to something! She already understands the market
This is a really great idea!
Amen oooo
This video is one that I've wanted to make for a long time. I had to get this off my chest. I'd also like to make it clear that I have worked with some really good PR companies, I also know some really good ones that I've not even worked with but majority of them have to do better because none of this makes any sense.
The point you made about finding products is the truest thing I have heard in so long. Unless you know someone that knows where to find it, you'll always be in dark and dying in envy!
It's very insulting what they do and I really hope they wake up because Nigerian Beauty Brands are taking matters into their own hands 💪
Great video hopefully this is a game changer.
Dimma Umeh I feel this heavily! Much needed! Brands aren’t doing enough!!!
I thought that the main reason for launching is to show where to get the products after all the pomp has died down!
You should Consult with these brands. Lots of bloggers do that here. Love this video. :)
Ego Oyinbo!!! You shook the table and then broke it!! I'm glad you finally spoke about this again as the biggest Beauty Blogger in Africa, you're literally the most qualified to...
It's almost as if these brands don't see their counterparts abroad or maybe they just don't take us seriously enough..
Who else is meant to help you sell your BEAUTY products if not a BEAUTY blogger? Se ehn, let's just hope and pray they actually learn from this!!
I never buy anything without reviewssssssssssss from influencers I trust. Even chewing gum! If there’s no review on it I no go buy!!!!!!!!
SKY BELLE 🤣🤣🤣🤣
😂😂😂@chewing gum
SKY BELLE you crazy funny with that chewing gum line😂😂😂
So true about me duo
SKY BELLE so true. Me too. Even if I find something in the store, I just take a pic and come back home to review it first before making any decision.
Same girl.
This Video is so dope.. I'm a guy and i don't watch makeup tutorials but this video Applies to almost every product and brands in the Nigerian Space.. Thanks for making this video DImma ❤❤❤
Wow @ 14:16
Dimma you gave these brands lots of free advice in this video. They should pay you for those.
This problem is in every niche. I have given up on advising them for free because some brands are set in their ways, wanting campaigns to go out on the oddest of days and in the oddest of platforms instead of asking the influencer what works.
All Nigerian exactly what I was going to say. So much free educative info given to them.
my mentor you are here too. Lol
Omg!!! Aunty Flo this is so true! And the captions, omg the oddest most non interactive captions 😥
That is what I said. She gave them a lot of free information. Information that Dimma can use to build your own business. No more free information Dimma! Others don't do that.
Dimma should find a creative way to work with these companies and get paid to provide this advice. I understand her frustration but she should remove this video and get paid for this.
Dimma... pull a TIDAL on the whole industry. I'll explain. The PR firms as you explained are out of touch (I think useless and inefficient are the appropriate words though). That's obviously a problem that the beauty brands have to deal with. With your analysis I think you've already highlighted the painpoint. Why not build an inclusive agency strictly for beauty and get a consortium or coalition of all the beauty influencers you know to be equity owners. Build a beauty marketing agency that actually understands the nuances of the market. Build out the supply chain from retailers to customers. Once that is done the beauty brands will gladly pay a premium for that.They just don't want to do the ground work. I feel your passion and pain at the issue. If I were you I'll just build an inclusive beauty marketing agency and cut out the clueless middlemen. When JAY-Z built TIDAL, it was the same issues he had with the record labels and the streaming services. You can do the same, and see were it leads you. It can also open up more monetization avenues for the beauty bloggers and influencers that are part of the agency.You Keep it up my dear. I'm definitely rooting for you.
Nzube Ezudo What he said Dimma!!!!🙌🏽🙌🏽🙌🏽
What a great comment and advice 👏🏾👏🏾👏🏾
Nzube Ezudo I need your advice on something please how do I get to you?? Email me please miraclehealthoil@gmail.com
Thanks
I hope she gets to see this comment.
Nzube Ezudo, what an amazing advice!!
When She said "Nigeria is more than Lagos"... I felt that!
I am in Kenya and most of what you are saying applies.
Thank you for being the voice for influencers
Nigerian living in Nigeria🔥✔
The Lancome one annoyed me. They just did a 40 shade promo and they didn't tell us where to buy it, they didn't list it on any promo pages. The people they used for it just put this on their Instagram pages and that was it.
I'm seeing Anastacia Beverly Hills adverts in Nigeria on IG now and I'm wondering if they are in Nigeria.
P.S: You need to get your consultative invoices ready. Brands will start coming to you to consult.
Le Christian Sister I ve been seriously looking out for where to get Lancôme foundation in Nigeria ...to even know at what price it sells for at least ...no clue at all
I'm always so frustrated when I see people saying they don't know where to get stuff in Nigeria. This is a screenshot from BeautyBar on the Palms website imgur.com/a/dB5TegR. You can clearly see they have a Lancome section. Also check out Nail Studio in VI. I have no affiliations with any of these companies but I frequent Palms and the Nail Studio. Caveat: I've actually never been into Beauty Bar but I've walked past it at the Palms.
Mainstream advertising is good, no doubt. But I've NEVER bought a foundation based on an advert I saw on the TV, mbanu! I watch/read reviews upon reviews on TH-cam & blogs before I make a decision. So why will you pump money into above the line advertising and leave out your core brand awareness channel which is influencer marketing!
And when I say 'influencer', I don't mean some clueless celeb that has little or no relevance to your brand. Thank you Dimma for this video!
😂😂😂😂Mbanu!
I kept staring at Dimma's eyes
Chioma Kk Anyoha she's so beautiful. And smart. And articulate.
Chioma Kk Anyoha me too
Me too 😃
I wish Black/African influencers were this passionate about Black/African owned brands. All the brands you are discussing are international white, corporate owned brands that use some seriously nasty synthetic chemicals in their products that are detrimental to our health. Most African beauty brands are owned by women and are locally manufacturing their products- which is boosting African economies. These international brands have huge marketing budgets to push these products on us- which is why I can agree that if influencers choose to work with them then they should be paid well. That being said, most African owned beauty brands don't have the budget to pay influencers as much as they may be asking for initially- but if influencers worked with these brands more I'm sure they would grow and eventually be able to. We need to look at the bigger picture here and start to break this industry all the way down.. They use African resources in many of their products. They have white formulators who don't understand black skin or hair. The perception that these brands are better than homegrown African ones is wrong- it's all smoke and mirrors! Support the African beauty industry- we don't need to be dependent on these brands for our beauty needs that don't have our best interest at heart. Shop African!
You are so right! I just wish we would put more of our energy on our products as Africans cs they are there. We honestly have so much to offer our people and not have to beg for the presence of foreign products in Africa.
Colonisation of the mind is real and that is the most expensive resource that was stolen from us. And it is still being transmitted from generation to generation. But thank goodness the younger generation is beginning to be Afrocentric and that is very welcome. More that have gone to the diaspora for education are coming back and under how white supremacy shaped our parents to believe that advancement or development cannot be done by anAfrican and without the white man. It’s young people like you that are driving this African renaissance 💪🏾💪🏾💣💥❤️👏🏾👏🏾well done😘
This was so necessary Dimma, this is something beauty vloggers are going through in this continent.
so true,even here in Kenya.
Girl take down this video immediately! Stop giving them marketing advice for free.
If they can't figure it out with who they're currently paying, they need to pay you for it! Stop it!!!
But seriously though, I'm from Trinidad and Tobago and because I'm such a fan, I've learned so much about Nigeria. Also, you influenced me to start back using black soap after I watched your video. You're influencing me all the way over here. Keep up the good work.
I'm planning to visit Trinidad sometime next year . Excited
🇹🇹🇹🇹 Trini who loves Dimma..too.. We will love to have her here.. 😁
Also I was just told dat Fenty is sold...in West Mall.. I didnt know.... I plan to go see it.m
I agree and posted something similar. I am in Los Angeles California and I love your videos.
Trini massive
*Yasss, Africans aint stupid... Love from KENYA 😍*
The worst part is that they think people with millions of followers are the ones that will sell their product! Biko it is MICRO INFLUENCERS ooo...in fact these micro influencers(from 1000 and above) have more reach that your millions of followers celebrities.
Dear Brands, if you want to be sure, look at their comments sections, request for the analytics, let them show you!!
Na wa.
Dimma, well done abeg. Go and drink small Palm wine for the weekend!
Auntie Dimma, why are you giving them great ideas for free naa? Don't tell them what to do if they don't give you money!!
She mentioned that she wants to help women in Nigeria access the make up
Sometimes we have to help each other
I have been following you for a long time and never commented, but girl!!!! You needed to say these things. You are being a voice for all makeup and cosmetic makeup lovers. The crazy thing is that even Nigerian brands do the same thing. It's insane! The price conversion is also ridiculous! Mac (Port Harcourt) and Bobbi Brown (Jabi lake mall Abuja) are my biggest culprits. Even the people they hire in their stores are dismissive and condescending, especially in Port Harcourt where I live. It's like they size you up and then decide which customer is worth their time. I always just decide to carry myself and money elsewhere. I guess I just want to say thank you for being amazing! I really personally appreciated this video.
Sotonye Thompson the same happens with Mac in Kenya, very poor customer service.
The conversion gets me everytime!! Its like we have to pay an arm and a leg for one article of makeup, its ridiculous. I stopped going to MAC because of the way the people in their store treat customers.
Ahdaisy Jayde it’s insane how much they actually charge! Ridiculous!
Unfortunately MAC sales people are very notoriously known in many countries for their rudeness and condescending approach. Honestly I don't know when last I used MAC. There are now TONS of cheaper and better alternatives. Even the drugstore has stepped up. I'd rather use a loreal infallible pro matte foundation than a studio fix. It's that good. Colourpop is also another great brand that keeps a lot of these snobbish mid-high end brands on their toes now. I just buy on their websites and ship down to Nigeria. I don't have time for rubbish. On top of my money kwa!
Ahdaisy Jayde did you say 18500? Wow! That's so wrong.
I did not know Lancome and Clinique had a presence in Nigeria. AT ALL.
Tife Soloye my dear they do. I knew clinic had a shop in port Harcourt as for lancome I don't know. Mac has a presence here also but mac expensive die..
Tife Soloye neither did i
These brands are franchised.. When they bring products in and clear it off at the sea port, plus the high cost of malls, the prices tend to be overpriced due to these factors. Issa profit game.
Hi Dimma, I'm South African and when you spoke of Maybeline trying to sell themselves as Non-drugstore brands it reminded me of H&M. Ironically in South Africa H&M did a similar thing I mean it's comparable to Mr Price yet they came here sideways with ridiculous prices. I was like nah fam, to add insult to injury all their marketing adverts were with white people how😩🤦🏾♀️🤷🏾♀️😒 I mean 90% of South Africans are not white😑 they really think we're dumb
Dimma at this point you should start your own PR company and school these folks how it’s done
You went off 🙌🏽 I'm sure it was needed. What really got me was Maybelline trying to pass up their products as high end. Like hello🤦🏽♀️ we got internet.
Chidy Chyk exactly🙄
watching this video had me feeling really excited and emotional...lmaoo...you hit EVERYYYYYYYYYYYYYYYYY POINT!!, BACK TO BACK!!!....Felt like i was listening to a Sermon because i just kept on saying 'PREACH ON!!', 'YESSS'....thanks for this and i hope your message gets across to brands...xoxo
God bless you for taking out time to properly address this issue, Since I move back to Nigeria, I've been approached by a few brands to do reviews for free or cut down my influencer rates because they cannot afford it. More than half of them tell you they're sending you, for example, N25,000 worth of products so you 'HAVE TO' do a video for them. it's actually ridiculous. Everything else that was discussed in this video is as important and I hope this video reaches the right people and a CHANGE is made! Looking gorgeous btw xx
Vivian Okezie ngwanu Vivian where is our vlog. Bikonu drop something kia kia
preach nne.. I can remember Sandra Layefa talking about why she didn't see Dimma at the event.. like how did they have a campaign without Dimma.. Dimma who loves and preaches about Lancome and all..
and yes brands should learn how to use bloggers who are influencers in the beauty niche.. cos bloggers has a higher reach than celebrities..
If I ever get to buy the Lancome foundation, it will because of how you talk so much about it. and not cos of the campaign they do
I am very proud of you Dimma. I wouldn't call this a rant, but a lecture.This is a 'how to' video. You have shown everyone how intelligent, and knowledgeable NIGERIANS/AFRICANS are. Well done my dear.
I think the first thing is like you said, they don’t understand the target consumer. I worked at a PR company for a short while and the problem is they don’t understand the value of influencer marketing. PR firms will use celebs or public image people who don’t have engagement on their social media rather than influencers who have cultivated a following in their target market. PR companies also don’t want to pay influencers. They understand the value influences bring but they don’t want to pay. I don’t know why you’d spend the money to come into a country and put so little work in marketing
Part of the reason this problem exists is the high number of young women in the the TH-cam environment. These young ones are flattered to be approached by cosmetics companies and they will do the work for free. Until the new TH-camrs learn that there is cash value in the promotion that they do, companies will not want to pay influencers for their services. Education for both TH-camrs just starting out and for brands is needed.
I think brands don't put much effort into promotion because of racism. They don't admit that their efforts fell short, they tell themselves that "those people" don't get it.
It’s really odd I agree 😳
I hear you, but I believe the primary problem is that Africans are falling all over ourselves to buy these foreign brands rather than striving to create quality products for ourselves. If you created a quality makeup line, I would be all over it, and so would many Africans and African Americans if you advertise well.
Foreign brands do not know that Africans have plenty of buying power. They don’t know what we want and they don’t care to know. It’s too bad. It should be their loss, not yours. You making a video ranting about what they’re doing is not going to make a difference to them. Whether or not your audience is walking into a Lancôme store is not their concern. If it were, they would have come to you a long time ago. I'm willing to bet that they have determined that Lancôme should be reserved for, and primarily frequented by the foreigners and Nigeria's elite. If drugstore brand Maybelline is behaving as if they are a premium cosmetic brand, Lancôme must think they are the cream of the crop. They must have customers, or their doors would not still be open. Someone is buying, and it's not your audience. Some brands (and some people) have erroneously labeled TH-camrs as individuals to not take seriously. They have marginalized us into a class beneath theirs, in part because exposing their product to influencers will threaten their exclusive branding. There's still plenty of "old money" in the cosmetic industry, where celebrities and the rich enjoy using brands that are difficult for average consumers to obtain. These brands simply don’t care about us, so we have to worry about ourselves. Give them competition and create something we can buy. The minute your products take over Africa, those snobs will come running for your customers. If you don't believe me, ask the brands that are still chasing after Rihanna. I’m waiting on you.
Signed: Ghanaian girl in California trying to shine light on Africa one video at a time. Stay blessed.
They still need to learn how things work here and pay the right people who are show millions their products on TH-cam and i think these brands care just that they are working with the wrong people and that can be corrected. Cheers
I believe her message applies to African brands too. For example in Ghana here I've seen ads of a makeup brand Omolewa( not really sure but I'll recheck) but I can't find any of their goods to buy. I've not seen any African blogger or influencer discussing it. However the ad on tv has stars like Jackie Appiah and makeup artist like Nancy Blaq in it. So then they also fall part of not marketing and planning correctly.
If they create the makeup brands we will buy but if it's not easily accessible and not recommended by people we look up to when buying beauty products then 💁.
You said it sis. They don't care about the African consumer. They feel you are lucky to be able to get the product but things will change. Good rant!
I am African American and would love to purchase skincare and make up products from Africa. There would be nothing better than wearing make up created by people who have skin like mine. AA women would LOOOVE something like this and love to support our people. Please think about creating something.
I am a Nigerian girl living in Los Angeles too.
Amen... this entire video made me sad. Dimma sis.... work and develop home grown brands!
As someone who lives in North America (NYC to be exact) beauty brands are making the same mistake that they made with black women here decades ago. They make the assumption that black women don't want to feel beautiful in the same way that other do. They assume that because it's African that most people can't afford it, so they try to reach to the people who they think can. They make the mistake in forgetting that a woman will pay almost anything to feel beautiful even if it means spending money on their credit cards and saving up for months to afford it. All the while they alienate the people that would actually make them successful as a brand in the country. A lot of if is rooted in ignorance and racism, they could learn if they take the time to but they don't. It took decades before these brands notice this in their home markets and it's only now that you are starting to see the full ranges. If history holds, it will be decades before they see that in Nigeria and perhaps the whole African market too
Dimma tell them!!! 👏🏾👏🏾👏🏾 out here just taking notes as an entrepreneur
The minute she said “Nigerians and Africans are not stupid” I gave this video a thumbs up 😂
I feel this heavily! Much needed! Brands aren’t doing enough!
I work in marketing with a few major brands in the U.S and the people behind the scenes are deeply ignorant about non-white, non-americans. They think Nigerians (Africans in general) are all poor with no access to anything, and try to blame lack of interest or access as an excuse to exert minimal effort to make impact. Think of the day to day ignorant person that would ask an African if they wear shoes...that is the person working within theese brands! They put no money behind researching other demographics, and just throw together a cheap campaigb just to say they care about diversity lol
Many have commented this, but you should consider starting something yourself. You a big piece of the pie you are handing out with this well articulated video!
The Lancôme campaign pissed me off so much! It honestly didn’t make sense. In this time and age of influencer marketing, why would you carry out a campaign using people that your consumers don’t even know or go to for recommendations???
I blame the middle men/PR companies in Nigeria. They just organise red carpet events, invite celebrities, pay for sponsored posts on blogs and in magazines and don’t make any impact at all. If you get to know how much they spend on these campaigns, you’d be shocked cos if they were to engage the right influencers and use the right strategies they wouldn’t spend that much.
Thank you Dimma for putting up this video, the truth needed to be heard!
YOU SAID IT!! AMEN
Dimma has broken the entire table, preach on sis!! The whole thing just frustrates me as an influencer but well... that one is their own business. Let them remain there dulling while Nigerian brands are taking over everyday!
Dimma for PRESIDENT!!!!!! 👍🏽👏🏽❤️❤️
I love me a good rant. Nice one Miss Dimma.
I still have issues finding a looooot of products in Port Harcourt.
Omg!! You literally hit every bit and more of what is in my mind!! And to be honest I have been expecting this from you for the longest time!
Preach!!!!! This is so accurate. Love you. Thank you for speaking out. You're amazing.
👏🏾👏🏾👏🏾👏🏾 well said Dimma, always making sense with your rants, I just hope they will be humble enough to see lessons to be learnt and make proper adjustments
You have people in the Caribbean waching you and because of you I have been introduced to a lot of African brands in beauty and haircare.
And I also think that this video is actually CONSULTING. And maybe next time it will be best to share this info with the brand directly and get PAID for your advice. I used to work for a global consulting firm and I know of someone who got a very well paid position with Philips for sharing his views on how they can upgrade their stategy to get into the West African market.
Esse Bee Dimma take this advice
This has got to be the best thing I have seen especially on reach for beauty products in Africa. I am kenyan and ok it is easier to get some of these brands but like you said some of them don’t even bother to tell you that they are present and you end up buying online and paying crazy shipping expenses or these drugstore brands pretending to be non drugstore because they think Kenyans or Africans don’t know that they are. This really pisses me off actually! Thank you for this and shame on them! So proud of you! Loved that you said you will call out names because you thought and prayed on it! Amen!
Ayeeeeee!!! I’ve been stylishly waiting for this video!!!!
You made so much sense. You truly understand social media marketing. 🙏🙏
Having only recently watched 2 videos from your channel before this (I haven't worn makeup in years), I must tell you that that this video set me on fire! I physically clapped my hands together for the truths and logic spewed in this video that can go across board as far as all Creators and Creatives are concerned. Most of all, I admire and commend you as a Nigerian woman speaking her truth, naming names and damning consequences when it comes to something that's evidently important to her. We all need to be this brave 👏👏👏
👏👏👏👏👏👏👏
I'm so impressed. You are spot on. Thank you for using your platform to speak on this 💕
Dimma! You are so so right! I Love that you came with receipts girl! You know the PR space very very well and I am so proud to follow you. You have such insight and ALL PR companies should be calling you to beg you to be on their advisory boards. Love it All, Love You! Nwannem, Ijiya. You gat it!
Ah Dimma you nailed it! They do the saaaaaaaame in Ghana. Great video xx
I just love how passionate you are about your industry 💕💕
This is one of the best videos I’ve seen. This industries have to let us know what exactly they are doing. I also get frustrated sometimes with where and when to get some things and I’ve also heard some of my friends complain about them talking like they are doing you a favour. Most probably they are waiting till they are out of market to start doing what they should.
Thanks for this. You are a darling!
As a Nigerian based in the east who watches beauty vlogs a lot..I get overwhelmed with lots of brand names that are claimed to be the bomb in the videos I see and frustrated when I go to the supermarket or beauty stores and can't even find most of them. It use to shock me alot and I'll just conclude that the Nigerian beauty vloggers get this products shipped to them from companies abroad and I may never get a chance to lay my hands on any of these products( I don't even live in Lagos) so I go ahead and work with anything I see.
Now I understand the real problem.
Edits : Plus we namesakes gurl❤❤❤
Hi Dimmah, I normally don’t comment publicly but you are absolutely right about the “Dimmah effect” on the Yves Roche product you reviewed. I live in the Uk and didn’t even know about the brand until I watched your video. I had to order from their website and I’ve been using it since then because I love it. You are doing the right thing by calling everyone out.
You are so on point. They think Africa is a country. They should pay attention to us because the market is huge. They no that there is West, East, Central, North and Southern Africa. I am a Makeup Artist in the US , now back home in Sierra Leone, we don’t even have brands there. I have been watching you for a long time , never commented but this one moved me . Good Job. What happened to the Head Wraps ? I learned to do colors form you.
13:38 SHOOK! Quite the same here in Italy 👀
Ahhh! Ahhh! Dimma for President! You REALLY hit it! Thanks so much for this and your boldness 👌🏾
thank you for this courage, so much light shed right now !
I am very happy you came out with this video, many influencers just keep quiet to stay on the PRlist.., you go girl
Dimma! Words can't even explain how proud we all are of you! THANK YOU FOR BEING THE VOICE OF THE VOICELESS! I hope everyone will not only comment on this in the comment section but also repost and TAG these brands so they are fully aware of the foolishnes that is going on with their marketing budgets & brands. DIMMA WE LOVE YOU!
REPLY
I love this! I so agree of you - # of followers doesn’t mean anything indeed. I love how well you expressed yourself - it wasn’t all over the place. You are well spoken and I pray brands starts using you more with PAY!
You reach so many women all over the world, keep up the great work sis
Thank you Dimma for making this video. I follow Deola of Omogemura around for beauty events and over and over I see at beauty events that she usually is forced to crash these events because the PR companies organizing don't think to invite influencers. This is a conversation that needs to be had.
Well articulated Ms Chidimma, I have bought so many products through your recommendations, once you review products I always spent my coin & never doubt your reviews, even my hubby who is frequently in Nigeria will pick up stuff on mybehalf to bring back to RSA
Beauty brands have it twisted coming to Africa is not just in Nigeria, in RSA Iman packed up with a popular store sturttafords as they were also trying to market it as high end, more expensive than MAC etc & in the states you pick it up at drugstore e.g CVS, wallgreens for next to nothing, while in SA it sold 5times the price ☹
I was recently on a work trip to Durban gateway mall and I was shocked to see Urban Decay store there, I have been buying their products religiously whenever in US on holiday, hope these brands listen and fire their useless PR companies
This video is very deep and insightful. You really spoke like an authority in the Industry. 💪🏿
You literally spoke my mind Dimma. I'm strongly behind you. God bless you
I don’t comment often, but every point you made in your video I really do agree with. I usually do not go to a celebrity’s page for product recommendations especially beauty/skincare products. I have beauty influencers for that. Matter of fact, most of the beauty products I currently use I found from influencers on TH-cam and Instagram. It is important to involve those people who make out a large amount of time to review and talk about a product (most of which they will use in subsequent videos because they like it). Advertise and promote according to your target market and location. Thanks for this Dimma 👌🏾👏🏾💞
this is profoundly true, ive heard a lot of other bloggers complain about the same thing , thanks for speaking out and standing your ground.👏👏👏
Dimma this was spot onnnnnn thank God u dint get scared and backed out just watch good things come ur way..change begins with u
I felt your intellect and compassion in this video, you are truly an inspiration.
I’m so glad that you spoke on this because it needed to be said
Louder for the people in the back!!!! Well done sissy- pure truth!!!
So much passion in everything you said. I admire the way you analysed the beauty industry bit by bit. You sounded like a business woman. I didn't even realise it was that serious. Wow! Great job! I think you should write a book.
You are amazing!!! this video was so insight. I am so happy and proud that you posted this. Please continue being outspoken and standing up for the little man.
Dimma I must commend you for the boldness to address this issue. We crave change, but it takes a lot to speak up for it. As someone who worked with a global market research firm in Nigeria for years, I can say it's largely only the FMCG industry that uses consumer data to make informed marketing decisions. Many people don't want to pay for it and would rather gamble with their funds.
Also, influencer marketing is suffering stunted growth in Nigeria because of the ignorance/stubbornness of some of these agencies. I've been to a few job interviews and when I talk of influencer marketing, they don't seem convinced. Numbers don't lie.
I hope they see beyond their feelings and embrace the critique and free feedback you just gave them. Well done dear👏👏👏
Nelo's Halo girl, I've worked with 2 FMCG companies within the past decade and I always preach about how smart they are with market research and consumer insight data. Those guys do not play with their data at all. From product development to marketing and distribution, everything is considered, which is why they enjoy such good distribution and sales.
These guys that Dimma spoke about? They're not serious about doing business here and they don't care. *sigh*
Thank you for speaking so eloquently about this. Brands do target the celebrity to bring in dollars and I don't look to them for makeup or style. Their lifestyle is out of touch with the consumer! I watch Beauty Influencers and I take a lot of notes, so when I'm shopping I can find the products and hope I can achieve what I've seen demonstrated. I only hope the Brands listen!
You're so brilliantly informed about your area of expertise. Loved this video!
You're absolutely right Dimma and I think what you're saying applies to almost all African countries and how brands notify their potential customers of the access of their products.
Ah! Dimma! Table don finish na! You don shake am scatter! I really admire your courage. 👏🏾🔊
Dimma I love the way you break things down. Well detailed and perfectly informed. You touch every area one by one 👏👏👏👏 you are the BEST so far
Please give this babe a PHD!!!!! I hope they hear you and when they come charge the hell out of them.
This video is so necessary. Thank you for speaking out sis ❤️
Honestly Dimmah this video is on point. I never knew where or which Black soap to buy until I watched your Black Soap video and I would have never discovered Narganics if it wasn't for you. Beauty Blogger's recommendations are very important and companies need to understand that.
I wish I could give you a BIG HUG well said dimma....can't thank you enough for being our voice..GOD BLESS
Gbam!!! Dimma has spoken and I approve this message.
This needed to be said and honestly I went searching for the Yves rocher moisturizer after your post too. I cannot believe maybelline though.... it's like they think we don't have internet and cannot see that they are a drugstore brand.
Right on!!! I second your analysis of Maybelline, thought the same thing when I saw something they did in lagos last yr. I was like is it not the same Maybelline they sell at walmart? Something that you should be able to get at shoprite.
Dimma you are one intelligent woman. I legit learn about business from this discussions. Good thing you've spoken up about this. I just hope they listen.
Thank you for this video Dimma. About time somebody spoke out! All the products i use were products you reviewed and said good things about. I'm not going to buy a foundation because one airbrushed white model is telling me to. Mainstream ads are cool but they don't move me enough to wanna spend my hard earned money on their products. So many things i want, but don't know WHERE to buy them! Keep shining a light on these issues. We are strongly and solidly behind you. Kisses from Abuja. 😘❤️
Wow Dimmah you are my favorite person for so many reasons!!!! You really are a force to be reckoned with. God bless you for speaking out n using your platform 🙌🏽🙌🏽🙌🏽🙌🏽
Thank you Dimmah for this. You just hit the point Gbam. I didn't know about Lancome and clinique in Nigeria 😭
Well done for this video Dimma soo many brands I didn’t know were in Lagos they really need to do better
Well said Dimma. Every product I’ve purchased in the past year has been from the reco of TH-cam beauty bloggers
Love how you speaking from the bottom of your heart
I subscribed TO your channel because you're absolutely gifted in what you do, and because of how well you engage with your audience. I also appreciate your authenticity and how you provide in-depth reviews on the products you use. Your video production is sky high and your content is on point. Anyone who overlooks all that and expects you to work for free is out of their mind. Your authenticity sets your apart from the rest. Watching this video gives me courage as a young black woman to remain honest to my values regardless. S/O, Love from SA
Ms. Umeh. Hands way down and hats off. This(PR) should be your next venture. Your honesty is refreshing... 👏👏👏
Free tips o! Free marketing!! They should better pay!!!!!! This is the reason why I love you a lot...you do not hesitate to tell the truth
I only know the things I know because of TH-cam,a lot of people know little to nothing about these brands. I can't believe in 2018 they are focused on mainstream advertising than making use of beauty bloggers that can get them the buzz and reach that they need for their products.
Nothing is free o..the work that you guys put into this. The sleepless nights, editing,the struggle,internet, getting equipment,especially vlogging, that awkward look you get when you whip out your camera in public, it is a major deal...
Thank you for this video
I love you!! And your craft😍
You are making Soo much sense. Please make a tutorial for this particular look