As a Japanese watching Japan's smartphone trends, I'd say most Japanese people buy iPhone because "most people have it," It's funny but it's the reason. All the other reasons seem secondary to me.
@@yel408 Early iPhones were for “tech” people, not for ordinary people. So you’re right, what this video mentions contributed to the popularity among tech people. But early iPhones have some constraints for cellphone users : couldn’t access to “cellphone only” websites, couldn’t use emoji, etc.. They made Japanese people less motivated to buy iPhone. I think it’s worth mentioning that iPhone was reaching to ordinary users by removing those factors.
Same thing in the US. People get iPhones because everyone has one and no bullshit, the emojis and Snapchat camera quality. Every single person I know that has an iphone doesn't know the specs of the phone. It's a status symbol tbh but it's hilarious because most people buy it on a payment plan through their carrier.
Fun fact: a lot of emojis are japan themed because they had emojis before unicode was a thing, in their old system they had a few empty spaces and decided to fill them up with emojis. When unicode came around, they kept the emojis and extended the collection.
@@eithw5100 But then why didn’t apple replace the Japanese emojis with American ones? Or HTC doing the same with Taiwan? Or Huawei or Xiaomi doing the same with China?
@@eithw5100 Japan is a benefactor who made South Korea a modern nation. Before the Japanese rule, South Korea was an undeveloped society where even roads and water wheels could not be built. Koreans should thank Japan and I don't understand the resentment.
Imagine being the guy that decided to change the emojis and completely ruin your company’s reputation in one of the most important tech markets in the world
@@useroftheinternet8362 japan tried to erase korea's culture, tradition, and history and tried to replace it with japanese, and thats just the cream on the top of abuse, war crimes, and comfort women.
As a Japanese, this video is amazing and I just want this video to have Japanese subtitles so that the Japanese people would watch this! It explains how and why Japanese people ends up with an iPhone when buying a new phon.
A few weeks ago, I watched a documentary about Steve Jobs that was produced by NHK World Japan. They interviewed people who owned lacquerware and other traditional craft shops, who talked about how fascinated Jobs was with the aesthetics of Japanese art. He truly loved Japan and the culture. Truly heartwarming.
I find it extremely funny that companies in Japan thought the exact same thing that companies in the US thought when the iPhone came out. “That thing is a fad, there’s no way it will ever succeed, we’re just going to keep making our outdated thing until it goes away.”
Google was working with Apple in 2006-2007. This is how they got their knockoff iPhones and android out just a year later. Had that not happened Apple would have more like 60% market share worldwide. Google also made android just to steal user data.
One thing you forgot to mention: Apple's dominance in Japan wasn't complete until 2016. Reason: the Japanese market version of the iPhone 7, which added support for the Sony _FeliCa_ RFID standard. With _FeliCa_ , the iPhone could take advantage of NFC-enabled payment systems used in Japan such as Mobile Suica, which tremendously expanded the iPhone's popularity in Japan.
Didn't they also add an nfc feature that allows you to get into trains and also show trains routes on maps? It sounded very simple but was a huge deal out there
Apple also supports Suica. Which is really important for both transit and contactless payment. Suica is also able to use the express transit and power reserve features.
The Japan/Apple relationship goes back even further. The Color Classic Macintosh was a big seller there in the 90’s due to its compact size. They also partnered with Bandai on the infamous Pippin.
Even looking at anime over the years, they went from using those flip phones and netbooks in the late 2000's to early 2010s to everyone using iPhones and other Apple Products. Having your products featured in anime is probably the highest praise for your products!
Tf are you talking about they change the name of everything in anime like Google to doodle you'll never see apple it be be rather a bannana or some other fruits
@@bullymaguire431 Well to put it simply, it is to avoid copyright infringement, and he’s stating that it’s an obvious reference to the company. I don’t even get your concern with it anyways.
This is more about how the iPhone dominated Japan, Apple Macintosh computers had a strong presence in the 80s and 90s with Japanese businessmen and graphic designers.
From what I got from the video, Samsung never really took off to begin with, possibly because of the free iPhone from the carrier. No other company was offering that, even native companies. And when Samsung was in the market, they shot themselves in the foot early on ruining their reputation.
I am Japanese. I don't like ios so I use a samsung smartphone. My friend tells me, "You should buy an iphone as soon as possible."In Japan, it is almost common sense that smartphones are iphones, and people who use Android devices tend to be despised.Japanese telecom company also recommend iphones, so many people buy them without knowing the good points of Android devices.
iOS is so user-friendly and closed that every time I have to use an iPhone I feel I'm a retard, is like the phone is telling "hey bro we know you are dumber than a door so let me do everything for you" is infuriating
Apple had a good advertising strategy. Japanese young people are not very smart, so if a celebrity used it, they would follow suit. Galaxy is also popular in Japan because Samsung is now imitating that strategy.
@@benyangoimcinaking7062 if people love or interested in iOS then the only thing they need to buy is iPhone, everyday/weekly release of android phone will have ZERO EFFECT to iPhone sales. applied to MacOS. iPadOS etc.
I've been living in Japan for more than 10 years now and I've never used a samsung. In fact, my very first phone is an iPhone 4s. It was an iPhone. And today I'm using an iPhone 12 pro and still living in Japan. ❤️
I studied in Japan back when apple came to Japan and Im not joking when im saying that 80% of the people still didnt even use a touchscreen phone. It was a huuuge leap of technolocy for people around me back then and till this day they say that apple has always been ahead of its time
The opposite side of this story is that Japan was once known as the only major country that doesn't like iPhone at all in the early year. Apple once wanted to get into Japan, but at that time all major mobile network carrier providers enforced a rule to put their logo on all the devices they sell in their stores. At that time, Apple stores are not as popular as they are now, and most customers usually buy mobile phones in carrier service stores so that they can get a better deal. So you can imagine that's very important for the carrier providers to let Apple know they are the boss of Japan market. But Apple refused to bow to them, so Apple ended up having very little share in Japan market at that time. Later, a new mobile network carrier came into the market known as Softbank, who was willing to let Apple sell iPhones in their stores without Softbank logos on the device, because they thought Japanese customers will love iPhone and Softbank needed market share at that time. As a result, the deal was done. And since Softbank provided crazy cheap mobile service plans at that time (though with poor phone call quality), the combo ended up having a great effect on the market share. Plus, at that time, brands like Sharp and Sony are still feeling good about their "phone phones", rather than smartphones. At the end of the story, other major carrier service providers had to admit that they have made a huge mistake at a great cost. And to make up for the mistake, they have also let iPhones get into their stores without having their logos on them. But that was already too late. Nowadays people are more willing to buy Apple devices in Apple stores than ever before. And that's perhaps the most important part of the story on how Apple wins in Japan market.
I think it’s also worth adding to this video, in regards to Japan’s infatuation with the multicolor imacs that came out when Jobs and Ives returned. There was already a big brand presence in Japan because of this, and a widespread acceptance and adoption. That and the offering of localization with keyboards and general support for Japanese language overall benefitted apple’s growth in the country.
Japanese won’t really buy something just because it’s made in Japan. Case in point: Japanese wines and cheeses. But Japanese are ready and willing to pay extra for good products, even if made abroad.
I think those few people who disliked the video are the same people who complained about Kyary Pamyu Pamyu having used so many iPads to make one of her music videos.
I disliked for the 6:57 comparison between an iMac and a 12 year old's PC, no real person would have that setup. PCs can also come as all-in-one, so the comparison is biased and ridiculous, just as the new Intel commercial.
@@moiseiuliancristian Thanks, maybe a portion of the dislikers weren't because of Kyary Pamyu Pamyu's usage of the iPad in her music video. As a side note, this comment was a bit of an inside joke lol. Not to mention there were only just several dislikes at the time this comment was made. However I do get your point.
@@-Random_Games- Exactly. All Japanese tech products have convoluted designs. I have a Casio digital watch and it was 3 minutes ahead of time I tried to change it but failed and after years of using it like that I finally had to research online on how to set the fricking time. It’s the same with their cameras and everything else.
I've been to Japan once in 2008. I remember people were using slender feature phones which I didn't see in other parts of the world. I always think that's one aspect which made Japanese culture unique. It's quite a surprise for me to learn that Japan has embraced the smart phone trend since then.
Samsung is a company that started by providing technology from Sanyo NEC and copying Sony. Perhaps the founder's family is in the status of going on to a Japanese university, the founder attended Waseda University in Japan. The current chairman is also a graduate of Waseda University in Japan. Lee Jae-yong, the eldest son and candidate for the next chairman, is a graduate of Keio University in Japan. Is Samsung still an anti-Japanese company? The reason why Japanese people don't use Korean products like Samsung is simply because they have poor performance and aftercare is neglected, not because they are anti-Korean.
Just because they went to Japanese university doesn’t mean it’s not anti Japanese, if I had to guess Samsung did it because of all the anti Japanese stuff in Korea because of the past history stuff between them
@SouthLosAngeles _Kid nah they should need a lot more except the stable os, they could just stop making their oneui and just take the normal stock os Wich is absolutely fluent and just works as it should, they just throw money out of the window so the customer pays more for their mistake Wich is called oneui
Hi a viewer from Japan and who is a Japanese. Personal opinion but I think the biggest reason for today at least is the brand factor of apple. Also being an Android user in Japan is hard 😆
@@kamalhm-dev as an android user, one problem are accessories. An iphone screen protector can be bought for at least a dollar meanwhile in android protector at the same price wont even fit your screen. Case designs are not that varied, and are at least $15(which you have to buy online) compared to a dollar case at daiso.
ngl i perfer androids they alwyas were customizable even before apple had customizable apps and shit but also I will say the same thing goes in general not just japan but people either buy it for the brand or because its popular but yeah its okay!! :D
Apple and Japanese design languages are very closely aligned. Both tend to focus on efficiency and simplicity when it comes to their design language. Hence why the iPhone was very popular amongst the Japanese.
The success of Apple in Japan may be even traced back all the way to the 1990s, even before Steve Jobs returned back to Apple in 1997. (The Japanese exclusive PowerBook 550c as an evidence).
Apple's product design is very minimalistic. Minimalism is very popular in Japan, they do not like bulky looking products, like Microsoft's X-Box, for example.
@Frank Silvers yeah, so far I'm loving the ipad. I'm just not a big fan of apples prices for many of their products. Especially in 2021. I mean selling an ipad with 32gb is pretty much an insult. I definitely have a love and hate relationship when it comes to apple. Lol
@Jafferson Llaban why are they crap exactly? The ipad can pretty much do almost everything the imacs can do. And as for the iphones.... they're great, but I definitely enjoy the multitasking on android. (Specifically on oxygen OS).
I think one aspect that Apple did great in Japan is Apple store experience. The hi-end atmosphere, the helpful staff and their programs is quite unique.
Most people don't buy iPhones at the Apple store though. They usually go to Docomo, Softbank, Au, or a department store where there is a quite the process and sales pitch by staff in getting them setup with an iPhone.
Samsung just isn't a good company in my opinion. Their devices aren't really good, their marketing is absolutely terrible and they basically discriminated against Japan. This is why Apple is catching back up in the global Smartphone market.
Japanese not using Samsung has very little to do with hating Korea. If iPhone was a Korean brand , Japanese will still but it. Besides while they have their own brand Sony for Androids , why would they buy any foreign brands. Japanese just prefers Macs, iOs and the ecosystem.
I remember when I went to Japan 2 years ago. I traveled around Tokyo via subway during my first week and I was stumped by how many iPhones I saw everywhere I looked. That was in sept. 2019 and the only Galaxy ad I recall seeing was because it was the official sponsor for the 2020 Tokyo games. (I don't remember if the samsung brand was on the board)
I live in Japan. All of my co-workers use iPhones. It's unreal. I'm the only employee that doesn't. It doesn't matter though because Japanese people tend to use Line instead of imessage.
I was living in Japan during the transition of Galapagos Phones (Garake) to iPhones which was very interesting. There was some slight turmoil between people who wanted to remain "traditional" with the Japanese flip phones and the new iphone users mostly between the younger generation and older generation. Now the flip phones in Japan are mostly obsolete which is sad but understandable since in comparison, their uses are limited. It was fun to see people with millions of keychains on their phones back in the day which now is not possible due to lack of holes for Japanese keychains in iPhones. I remember a couple of friends would be weary of moving over to an iPhone since there wouldn't be holes for keychains. (some weird priorities xP) I never knew that this all started with the Samsung emojis though. That's super interesting. These 2 countries have a lot of bad blood which I understand given the history but making it aggressive and apparent in products just seems like a crappy move and a way to force this attitude on others. It's weird seeing Android be a minority in Japan though "Why on earth would you chose an Android??" lol
Seriously, all of the other reasons that were explained were total BS. It was primarily driven because it was the only ubiquitous smartphone that had express transit capabilities that were compatible with the SUICA/PASMO/etc. readers at each train station. Apple explicitly added the required proprietary NFC reader that those SUICA readers utilize.
As a Japanese I think another reason is because everyone has iPhone here and its super cheap, you can buy iPhone 11’s for 38,000 yen and with my current part time job I can buy iPhone 12 every month without worrying financially
On conversation with Japanese: Oh yes iPhone, you mean Sony's most prevalent phone? Wait it wasn't made by Sony? I'm buying it anyway cause it's good. I can't believe these were real.
I got into gadgets and tech when the first iPhone came out. Japan at the time and for a long time after had very complicated and intricate OS' in their mobile phones. The companies there thought that's what the Japanese people wanted. I'm surprised and glad that simplicity and good design won out.
I think you missed the most important part as to why the iPhone became so successful. Japan used to be a gadget country - there were little devices for everything. Meishi (business card) readers, etc. In the iPhone, there's an app for that!
Well researched, well presented video. For those of us not from this part of the world, sheds light on the continued tension between Japan and Korea ~55 years after the end of WWII.
My guess is that Japanese use premium electronics. And they mostly use Japanese products, since they are the best in the market. One exception is Apple. What is the best tablet in the world? IPad Pro of course, no competitor can match the technological sophistication in both software and hardware and details. Only reason anyone buys any other tablet is price.
I visited Osaka in 2020, right before the lockdowns started, and I noticed that most of the people on the train used iPhones. Even more interesting is most of them still had the older generations, like the iPhone 5 and 6. It was very refreshing to see, for some reason.
I’m Japanese. I ❤ Apple SO MUCH. I understand deeply why iPhones become so famous in Japan. Also, your English is very easy to listen. So I’m using your video to my English studying.
Well Steve has applied a lot of Japanese principle with his designs, no wonder its big in Japan. Iphone is simple to use, and it works out of the box and it suits the Japanese lifestyle of zen.
Didn't know samsung did that, their screens are outstanding which ends up being what you get to see and interact the most with. Hopefully they get along again.
Fun fact: iPhones sold in Japan with a Japanese SIM card will not let you shut off the shutter sound when taking a picture. Even in silent mode.
It's true, I own the Japanese model and I can't shut off the shutter sound. But except that it's all the same as others.
because of the pervs, yeah I heard bout that
I have a Korean 1st gen SE, it does the same aswell. Interesting.
@@WikumWijesinghe that's a really good feature but apple has to improve the shutter sound it makes me cringe😂
But why?
As a Japanese watching Japan's smartphone trends, I'd say most Japanese people buy iPhone because "most people have it," It's funny but it's the reason. All the other reasons seem secondary to me.
What about the prices in japan tho ? Here in Germany Iphone's are pretty expensive.
Could it be that it is just like that today since it is very popular? But earlier it was like the video mentioned? Curious what you think
@@yel408 Early iPhones were for “tech” people, not for ordinary people. So you’re right, what this video mentions contributed to the popularity among tech people. But early iPhones have some constraints for cellphone users : couldn’t access to “cellphone only” websites, couldn’t use emoji, etc.. They made Japanese people less motivated to buy iPhone. I think it’s worth mentioning that iPhone was reaching to ordinary users by removing those factors.
Same thing in the US. People get iPhones because everyone has one and no bullshit, the emojis and Snapchat camera quality. Every single person I know that has an iphone doesn't know the specs of the phone. It's a status symbol tbh but it's hilarious because most people buy it on a payment plan through their carrier.
thats now, but this video is telling about the begining
‘Generic gray tower’
Eiffel Tower: Am I a joke to you?
@@eithw5100 red copy of Generic tower
the Eiffel Tower isn’t generic
@Cloud TH-cam that's sad life fam. Real sad *F* for those legends who survived that kinda bullshittery
La Tour de Eiffel: "Suis-je une blague pour vous?"
@@indianajones8958 you missed the joke :/
I worked in Japan for 2 and a half years. I rarely saw people using a phone other than iPhone. its crazy.
Not really because nobody uses them IRL.
@@timmyp6297 What do you mean not really lol, come to japan and see it by yourself.
@@timmyp6297 I went there and most of the people used iPhones lol
True
In Macau too. And most even use newest version. I could see it because of the camera design at the back and the notch.
Fun fact: a lot of emojis are japan themed because they had emojis before unicode was a thing, in their old system they had a few empty spaces and decided to fill them up with emojis. When unicode came around, they kept the emojis and extended the collection.
also, the word emoji comes from japan, which means picture or character!!
@@jowillll Thanks for the expansion, i seriously never thought about that haha
@@jowillll emoji is 絵文字 in japanese.
"e" means images, and "moji" means words.
🗼⛩
Correct 😁@@jowillll
Samsung: *censores emoji*
Japan: It's treason then.
@@eithw5100 But then why didn’t apple replace the Japanese emojis with American ones? Or HTC doing the same with Taiwan? Or Huawei or Xiaomi doing the same with China?
@@eithw5100 are you stupid 😂😂😂
@Navi Yes you’re right that Korea and Japan are pretty much enemies. However, Japanese culture is not sensered at all, since 1998
I see your point but why just not add more emoji instead of outright replacing them. That seems like a more reasonable measure to take to me! :)
@@eithw5100 Japan is a benefactor who made South Korea a modern nation.
Before the Japanese rule, South Korea was an undeveloped society where even roads and water wheels could not be built.
Koreans should thank Japan and I don't understand the resentment.
Samsung took it too far when they replaced the Japanese flag emoji with the South Korean flag.
Smh
Stupid political move. So they lose money.
I never heard about this can you explain?
@@Hiddeny.2044 did u watch the video? -_-
Ah video explained...
Imagine being the guy that decided to change the emojis and completely ruin your company’s reputation in one of the most important tech markets in the world
That guy decisions is permitable even by the direction board.. because korean hate japan. It's a fact..
They did it cause Korea at a point, was occupied by Japan, and Samsung being a Korean company, decided to remove Japanese culture from the Galaxy.
@@michaelmmm3190 Japan also occupied Taiwan, but I’m pretty sure you can type 🗾,🎎, and 🏯on a Taiwanese phone (HTC Specifically)
@@useroftheinternet8362 japan tried to erase korea's culture, tradition, and history and tried to replace it with japanese, and thats just the cream on the top of abuse, war crimes, and comfort women.
@@jae_yt Didn’t they do that to literally every country they occupied?
The face that Samsung is Korean brand is enough to prevent it from beating Apple in Japan
Yup! It's a shame! Samsung makes amazing phones.
It's their money their choice
Korea has never nuked japan
@@jacobperez8921but they messed up the emojis, and got boycotted and lost the battle against apple in Japan.
“Steve has a soft spot for Japan"
Weebs: he's one of us
*"it could be one of us!"
xD
not sure if he's a weeb but he's a Japanese Zen buddhist.
He practiced minimalism which is a Japan zen thing
One of us, one of us,one of us
As a Japanese, this video is amazing and I just want this video to have Japanese subtitles so that the Japanese people would watch this! It explains how and why Japanese people ends up with an iPhone when buying a new phon.
Hi, Aki!
Greatt
Yemette kudesai!!!
TH-cam has an auto translate feature, which you can find in the captions menu.
@@Connie_TinuityError it's not that good
I lived in Japan during the surge of Apple and it was CRAZY to see unfold in front of my eyes.
You lived the dream, my man.....
@Remy Bentley Wow! You guys are bots!😃
No you didn't
@Nathaniel Clayton Hello bot, i am hooman
@@王二小2 bruh chill
Tldr: steve jobs was a weeb
Hahahhahahahhaahhahahaahahha
Gahahhaa fUnNy cOMmeNt i'Ve eVEr sEeN iN tHiS vIDEo 10000000/10
Indeed
the legends are true. he IS garnt's cousin
Stove jebs
A few weeks ago, I watched a documentary about Steve Jobs that was produced by NHK World Japan. They interviewed people who owned lacquerware and other traditional craft shops, who talked about how fascinated Jobs was with the aesthetics of Japanese art. He truly loved Japan and the culture. Truly heartwarming.
I find it extremely funny that companies in Japan thought the exact same thing that companies in the US thought when the iPhone came out. “That thing is a fad, there’s no way it will ever succeed, we’re just going to keep making our outdated thing until it goes away.”
Google was working with Apple in 2006-2007. This is how they got their knockoff iPhones and android out just a year later.
Had that not happened Apple would have more like 60% market share worldwide.
Google also made android just to steal user data.
Hence why now every time apple creates or steals ideas n made em better everyone starts copying it
One thing you forgot to mention: Apple's dominance in Japan wasn't complete until 2016. Reason: the Japanese market version of the iPhone 7, which added support for the Sony _FeliCa_ RFID standard. With _FeliCa_ , the iPhone could take advantage of NFC-enabled payment systems used in Japan such as Mobile Suica, which tremendously expanded the iPhone's popularity in Japan.
Didn't they also add an nfc feature that allows you to get into trains and also show trains routes on maps? It sounded very simple but was a huge deal out there
@@midnitestate That was the _Mobile Suica_ system I mentioned earlier.
@@Sacto1654 oh ok I didn't know what it was called. Yeah apple does a lot to keep japan happy
Yup that's a pretty big reason for it.
@@ostkkfmhtsh012345678 why so many hashtags
Apple also supports Suica. Which is really important for both transit and contactless payment. Suica is also able to use the express transit and power reserve features.
Suica is a technology belonging to FeliCa which itself belongs to NFC. So it makes sense to be supported.
iPhones are the only japan-travel friendly phones out there for people who live outside japan at the moment.
Finally, another non Steve Jobs related video that doesn’t have any intrusive ads getting in the way! More of that please!
everything is about Steve my man
No mid-roll gang
Sony dominated in Japan
@Windows 10X Sony dominated in Japan
@Windows 10X stop starting fight
The Japan/Apple relationship goes back even further. The Color Classic Macintosh was a big seller there in the 90’s due to its compact size. They also partnered with Bandai on the infamous Pippin.
Even looking at anime over the years, they went from using those flip phones and netbooks in the late 2000's to early 2010s to everyone using iPhones and other Apple Products. Having your products featured in anime is probably the highest praise for your products!
Tf are you talking about they change the name of everything in anime like Google to doodle you'll never see apple it be be rather a bannana or some other fruits
@@bullymaguire431 ikr lmao
WcDonalds
@@bullymaguire431 Well to put it simply, it is to avoid copyright infringement, and he’s stating that it’s an obvious reference to the company. I don’t even get your concern with it anyways.
In Kaguya-sama love is war we see Chika use Iphone while Shirogane and Kaguya use Sony
I know a little bit Japan where I did travel several times. I know they were very sensible to the fact that Steve Jobs loved Japan and its products.
This is more about how the iPhone dominated Japan, Apple Macintosh computers had a strong presence in the 80s and 90s with Japanese businessmen and graphic designers.
I think it is interesting how Apple has such a large market share in the country since other industries are not American at all
damn the actual first
Sony dominated in Japan
@Namir Deshmukh Samsung is The King 👑
@@mariokartfan8784 samsung is the king?? don't you know how immature spamming your comments
@@berreyl1689 you are isheep
How's sumsung doing before this "emoji" incident? Need to include this information to see the whole picture of the story.
From what I got from the video, Samsung never really took off to begin with, possibly because of the free iPhone from the carrier. No other company was offering that, even native companies. And when Samsung was in the market, they shot themselves in the foot early on ruining their reputation.
I am Japanese. I don't like ios so I use a samsung smartphone. My friend tells me, "You should buy an iphone as soon as possible."In Japan, it is almost common sense that smartphones are iphones, and people who use Android devices tend to be despised.Japanese telecom company also recommend iphones, so many people buy them without knowing the good points of Android devices.
Compared to Samsung flagships, iPhones seem to be disabled devices as far as possibilities go.
iOS is so user-friendly and closed that every time I have to use an iPhone I feel I'm a retard, is like the phone is telling "hey bro we know you are dumber than a door so let me do everything for you" is infuriating
I bet your friend is on anime 100% no sex no party.
Reject a person just for a phone or cheap clothing is very stupid.
Excellent video about Apple and Japan, Greg. It’s awesome to see you making high quality video essays.
@@eithw5100 nobody ask you tho but okay
@@eithw5100 but the video is all about japan and apple. You want a korean topic related? How about korean being racist to blacks and other asians.
Aesthetics are also very important to the Japanese which Apple’s products and their stores have a large focus on.
@ but none of them captures the “Apple Magic”. You can still see their own identity when they start taking cues from Apple.
Iphones are actually ugly
And iPhones last longer than other phones
@@dmitrykim3096 looks are subjective and clearly millions of people disagree.
@@1Ci maybe in software terms
I'm surprised they're doing so well in Japan, I figured Sony would've been dominant there.
Same
It’s a distant second.
Surprised too
Apple had a good advertising strategy.
Japanese young people are not very smart, so if a celebrity used it, they would follow suit.
Galaxy is also popular in Japan because Samsung is now imitating that strategy.
@@benyangoimcinaking7062 if people love or interested in iOS then the only thing they need to buy is iPhone, everyday/weekly release of android phone will have ZERO EFFECT to iPhone sales. applied to MacOS. iPadOS etc.
I've been living in Japan for more than 10 years now and I've never used a samsung. In fact, my very first phone is an iPhone 4s. It was an iPhone. And today I'm using an iPhone 12 pro and still living in Japan. ❤️
How much price
Which phone you got now yo?
Samsung>Iphone, no matter what weeb
And your point is?
I studied in Japan back when apple came to Japan and Im not joking when im saying that 80% of the people still didnt even use a touchscreen phone. It was a huuuge leap of technolocy for people around me back then and till this day they say that apple has always been ahead of its time
The opposite side of this story is that Japan was once known as the only major country that doesn't like iPhone at all in the early year. Apple once wanted to get into Japan, but at that time all major mobile network carrier providers enforced a rule to put their logo on all the devices they sell in their stores. At that time, Apple stores are not as popular as they are now, and most customers usually buy mobile phones in carrier service stores so that they can get a better deal. So you can imagine that's very important for the carrier providers to let Apple know they are the boss of Japan market. But Apple refused to bow to them, so Apple ended up having very little share in Japan market at that time. Later, a new mobile network carrier came into the market known as Softbank, who was willing to let Apple sell iPhones in their stores without Softbank logos on the device, because they thought Japanese customers will love iPhone and Softbank needed market share at that time. As a result, the deal was done. And since Softbank provided crazy cheap mobile service plans at that time (though with poor phone call quality), the combo ended up having a great effect on the market share. Plus, at that time, brands like Sharp and Sony are still feeling good about their "phone phones", rather than smartphones. At the end of the story, other major carrier service providers had to admit that they have made a huge mistake at a great cost. And to make up for the mistake, they have also let iPhones get into their stores without having their logos on them. But that was already too late. Nowadays people are more willing to buy Apple devices in Apple stores than ever before. And that's perhaps the most important part of the story on how Apple wins in Japan market.
Underrated comment.
@@Olli-Tech Thanks for the support :)
This really explain why most Japanese people are using iPhone and even one of my friend said every people in Japan are given free iPhone 5s that time
I think it’s also worth adding to this video, in regards to Japan’s infatuation with the multicolor imacs that came out when Jobs and Ives returned. There was already a big brand presence in Japan because of this, and a widespread acceptance and adoption. That and the offering of localization with keyboards and general support for Japanese language overall benefitted apple’s growth in the country.
Multicolor iMacs have returned. I guess they will be really well received in Japan
I almost forgot that Sony Ericsson was a thing back in the first gen of the smartphone, it was good and feel premium.
If don't comes back. I would buy it.
Japanese won’t really buy something just because it’s made in Japan. Case in point: Japanese wines and cheeses. But Japanese are ready and willing to pay extra for good products, even if made abroad.
I doubt , japanese strongly hate korea.
I think those few people who disliked the video are the same people who complained about Kyary Pamyu Pamyu having used so many iPads to make one of her music videos.
Link please
@@すばらしい猫 I couldn't send a link here, so here's the video's name instead: "きゃりーぱみゅぱみゅ - きみのみかた , KYARY PAMYU PAMYU - Kimino Mikata:
@@すばらしい猫 大な中華人民共和国は未開の日本の広島と長崎に原爆を落とす！！ ハハハ、日本にもっと大きな地震が起こったらいいな！
I disliked for the 6:57 comparison between an iMac and a 12 year old's PC, no real person would have that setup.
PCs can also come as all-in-one, so the comparison is biased and ridiculous, just as the new Intel commercial.
@@moiseiuliancristian Thanks, maybe a portion of the dislikers weren't because of Kyary Pamyu Pamyu's usage of the iPad in her music video.
As a side note, this comment was a bit of an inside joke lol. Not to mention there were only just several dislikes at the time this comment was made. However I do get your point.
When I saw Samsung, I immediately knew why Apple dominates Japan. It was a dumb business move to deliberately antagonize the Japanese market.
true, let history be history
Exactly !!!!!! Japan = Simplicity, Easy to use and Attention to detail
Yes
U clearly never been to japan. Japan doesnt equal simplicity. Japanese microwaves have 100000 settings to begin with. They make things to complicated
@@-Random_Games- Dude ! not that kind of simplicity. Technology is really complicated in japan. I was talking about simplicity in way of doing things
@@dhawalmadankar4471 ok i can see that i guesss
@@-Random_Games- Exactly. All Japanese tech products have convoluted designs. I have a Casio digital watch and it was 3 minutes ahead of time I tried to change it but failed and after years of using it like that I finally had to research online on how to set the fricking time. It’s the same with their cameras and everything else.
もちろん「みんな持ってるから買う」っていう層が大半だろうけど、少なくともAppleの丁寧なブランディングが日本人の心を鷲掴みしているという側面もあると私は思う。
I've been to Japan once in 2008. I remember people were using slender feature phones which I didn't see in other parts of the world. I always think that's one aspect which made Japanese culture unique. It's quite a surprise for me to learn that Japan has embraced the smart phone trend since then.
Samsung is a company that started by providing technology from Sanyo NEC and copying Sony.
Perhaps the founder's family is in the status of going on to a Japanese university, the founder attended Waseda University in Japan.
The current chairman is also a graduate of Waseda University in Japan. Lee Jae-yong, the eldest son and candidate for the next chairman, is a graduate of Keio University in Japan.
Is Samsung still an anti-Japanese company?
The reason why Japanese people don't use Korean products like Samsung is simply because they have poor performance and aftercare is neglected, not because they are anti-Korean.
Just because they went to Japanese university doesn’t mean it’s not anti Japanese, if I had to guess Samsung did it because of all the anti Japanese stuff in Korea because of the past history stuff between them
@ that's a huge lie and you know it.
@@thatdude123 oh boy where do I start, fingerprint sensor, high refresh rate screens, quick share, camera flipping out of the phone etc.
@SouthLosAngeles _Kid but you gotta admit that stock android is a nice software
@SouthLosAngeles _Kid nah they should need a lot more except the stable os, they could just stop making their oneui and just take the normal stock os Wich is absolutely fluent and just works as it should, they just throw money out of the window so the customer pays more for their mistake Wich is called oneui
So much content to watch! I love just watching these videos before going to sleep.
Hi a viewer from Japan and who is a Japanese. Personal opinion but I think the biggest reason for today at least is the brand factor of apple. Also being an Android user in Japan is hard 😆
Hi, I'm interested to know why being an Android user in japan is hard?
@@kamalhm-dev as an android user, one problem are accessories. An iphone screen protector can be bought for at least a dollar meanwhile in android protector at the same price wont even fit your screen. Case designs are not that varied, and are at least $15(which you have to buy online) compared to a dollar case at daiso.
ngl i perfer androids they alwyas were customizable even before apple had customizable apps and shit
but also I will say the same thing goes in general not just japan but people either buy it for the brand or because its popular but yeah its okay!! :D
@@mikeeogata6508 how about government apps that is needed day to day, any disparity between ios and android?
Apple and Japanese design languages are very closely aligned. Both tend to focus on efficiency and simplicity when it comes to their design language. Hence why the iPhone was very popular amongst the Japanese.
I think this is a huge stereotype, many things that comes from Japan are overly designed… Look at recent Lexus, and software applications
Not quite true japan likes opposite, very verbose and cumbersome designs
@@sawdust1287 Nah, that's more true about Germany, not Japan. I mean, have you even seen some of their Mercedes-Benz models?
@@hsc894 Yeah, they don't look overdesigned to me like a recent BMW or a Lexus. They usually have smooth lines and not excessive angles
@@sawdust1287 Even Playstation 5 is overly designed when we look at Xbox Series X/S with minimalistic design
I'm kinda surprised that while Steve Jobs shuts down the Macintosh Clone program, he was willing to get an exception for Sony.
iPod simply doesn’t exist if jobs never use sony walkman
Wow I am in shock with Samsung’s emojis. Geopolitics in Asia are very interesting to study.
Hahaha you gonna stress ur self ...
Geopolitics in asia is basically ppl hating on each other even though we're all asians lmao
@@waffelo4681 east asians only hate each other and also some south asian countries hate each other not us southeast asians
@@pointzero4450 hmmm indonesia and malaysia would like to disagree lmao
@twinblade98 yea true
its not only limited to galaxy. just traditionally, japanese never use any samsung product. i mean korean product
The success of Apple in Japan may be even traced back all the way to the 1990s, even before Steve Jobs returned back to Apple in 1997. (The Japanese exclusive PowerBook 550c as an evidence).
And the Pippin.
Apple's product design is very minimalistic. Minimalism is very popular in Japan, they do not like bulky looking products, like Microsoft's X-Box, for example.
Ohh how do you put an xbox in your pocket?
@sergioyichiong7269 Unless you are using Xbox Game Pass through your Android smartphone, then there is no way.
OMG!! That thumbnail photo is my friend who loves tech stuffs :O
I am avid android user but these channel just gives me a calm neutral vibe about Apple and I like it 😌
@Frank Silvers yup. Using my new iPad right now. And I’m an android user.
@Jafferson Llaban annoyed with the iphone, or the android vs iphone drama??
@Frank Silvers yeah, so far I'm loving the ipad. I'm just not a big fan of apples prices for many of their products. Especially in 2021. I mean selling an ipad with 32gb is pretty much an insult. I definitely have a love and hate relationship when it comes to apple. Lol
@Jafferson Llaban why are they crap exactly? The ipad can pretty much do almost everything the imacs can do.
And as for the iphones.... they're great, but I definitely enjoy the multitasking on android. (Specifically on oxygen OS).
@Jafferson Llaban lol. Companies steal ideas from each other all the time, so calm down. 😂
I think one aspect that Apple did great in Japan is Apple store experience. The hi-end atmosphere, the helpful staff and their programs is quite unique.
Apple was able to provide all that because they were charging people $200 to come into the Apple store to change a phone battery.
@@purplecrayon7281 Agree, they did charge a lot.
Most people don't buy iPhones at the Apple store though. They usually go to Docomo, Softbank, Au, or a department store where there is a quite the process and sales pitch by staff in getting them setup with an iPhone.
@@Adam-vx6to no they actually go to the apple store.. I saw people staying nights on tents just to be the first to get the latest iphone..
@@nununana4061 I’m talking about most Japanese people. Not some of them. Most buy through carrier stores
Very cool that Japan became the first Apple store success outside of the US. 👏🏻👏🏻👏🏻
Samsung just isn't a good company in my opinion. Their devices aren't really good, their marketing is absolutely terrible and they basically discriminated against Japan. This is why Apple is catching back up in the global Smartphone market.
So basically Samsung didn’t put Japanese emojis and Steve Jobs was a weeb
You can see the connection between apple and Japan as soon as you walk in any of there stores 🏬
Their
I like the short duration of video.. Excellent content too
Great work, I love your videos; they are always so insightful and inspiring.
Japanese not using Samsung has very little to do with hating Korea. If iPhone was a Korean brand , Japanese will still but it. Besides while they have their own brand Sony for Androids , why would they buy any foreign brands.
Japanese just prefers Macs, iOs and the ecosystem.
I remember when I went to Japan 2 years ago. I traveled around Tokyo via subway during my first week and I was stumped by how many iPhones I saw everywhere I looked. That was in sept. 2019 and the only Galaxy ad I recall seeing was because it was the official sponsor for the 2020 Tokyo games. (I don't remember if the samsung brand was on the board)
Japan is an Apple Heaven and i love it ❤️
Why you like apple
Why you like Heaven
why you love things you like?
Oh no, an opinion
大な中華人民共和国は未開の日本の広島と長崎に原爆を落とす！！ ハハハ、日本にもっと大きな地震が起こったらいいな！
I live in Japan. All of my co-workers use iPhones. It's unreal. I'm the only employee that doesn't. It doesn't matter though because Japanese people tend to use Line instead of imessage.
You know if Japan likes you... you are incredibly talented, culturally gifted, and quality driven.
I was living in Japan during the transition of Galapagos Phones (Garake) to iPhones which was very interesting. There was some slight turmoil between people who wanted to remain "traditional" with the Japanese flip phones and the new iphone users mostly between the younger generation and older generation.
Now the flip phones in Japan are mostly obsolete which is sad but understandable since in comparison, their uses are limited.
It was fun to see people with millions of keychains on their phones back in the day which now is not possible due to lack of holes for Japanese keychains in iPhones.
I remember a couple of friends would be weary of moving over to an iPhone since there wouldn't be holes for keychains. (some weird priorities xP)
I never knew that this all started with the Samsung emojis though. That's super interesting. These 2 countries have a lot of bad blood which I understand given the history but making it aggressive and apparent in products just seems like a crappy move and a way to force this attitude on others.
It's weird seeing Android be a minority in Japan though "Why on earth would you chose an Android??" lol
Because you re not 15 anymore?
Suprised you never mentioned the ease of use of Suica with the iPhone too.
Seriously, all of the other reasons that were explained were total BS. It was primarily driven because it was the only ubiquitous smartphone that had express transit capabilities that were compatible with the SUICA/PASMO/etc. readers at each train station. Apple explicitly added the required proprietary NFC reader that those SUICA readers utilize.
Ayy I was waiting for this! Thank you Greg.
the dude in the thumbnail kinda looks like plainrock about to walk out of the store to destroy a new iPhone
Omg yes! I didn't notice that at first. 😂
😂
I was looking for a comment saying that XD
he does
I’m waiting for this! 😁
Apple: "I use the Japanese to destroy the Japanese"
Japanese companies: " I'll never forgive the Japanese"
As a Japanese I think another reason is because everyone has iPhone here and its super cheap, you can buy iPhone 11’s for 38,000 yen and with my current part time job I can buy iPhone 12 every month without worrying financially
I'm curious , how much does Iphone 12 pro or 13 pro cost now in Japan ?
A new iphone every month?..very very hard to believe.
I worked at the Genius Bar in the store at 4:44 for about 2 years, one of the busiest Apple Stores in the world apparently.
On conversation with Japanese:
Oh yes iPhone, you mean Sony's most prevalent phone?
Wait it wasn't made by Sony?
I'm buying it anyway cause it's good.
I can't believe these were real.
I mean the dude ain't wrond Iphones are good phones
@@griffinbird3000 Iphones aren't bad but I'm hoping they would drop the notch at the top of the screen soon cos it's looking especially dated lately.
@@user-um8wi5ym4y yeah compared to samsung's dot it definitely does
@@user-um8wi5ym4y 2023 iphone has no notch, its underdisplay cam.
@@xyz3702 That would be awesome! Totally clean!
iphones are iconic and japanese people like that. also iphonesa are generally a fashion choice and japan is very on that.
Samsung may be the biggest android brand in the world...but yeah, its hardly has any market share in China or Japan...
I got into gadgets and tech when the first iPhone came out. Japan at the time and for a long time after had very complicated and intricate OS' in their mobile phones. The companies there thought that's what the Japanese people wanted. I'm surprised and glad that simplicity and good design won out.
I think you missed the most important part as to why the iPhone became so successful. Japan used to be a gadget country - there were little devices for everything. Meishi (business card) readers, etc. In the iPhone, there's an app for that!
used to be?
the fact that a Samsung ad was shown before this
Good video! Now let’s wait for the next one....
Well researched, well presented video. For those of us not from this part of the world, sheds light on the continued tension between Japan and Korea ~55 years after the end of WWII.
It just made me looked at my emoji if gboard has these, and it does 😁😂😂🎌🗾🎌
My guess is that Japanese use premium electronics. And they mostly use Japanese products, since they are the best in the market. One exception is Apple. What is the best tablet in the world? IPad Pro of course, no competitor can match the technological sophistication in both software and hardware and details. Only reason anyone buys any other tablet is price.
Apple didn’t partner with SoftBank, it’s the other way around: SoftBank negotiated an exclusive Apple contract for the first few years in Japan.
its because the japanese appreciate the craft and elegance of the iphone unlike android
I visited Osaka in 2020, right before the lockdowns started, and I noticed that most of the people on the train used iPhones. Even more interesting is most of them still had the older generations, like the iPhone 5 and 6. It was very refreshing to see, for some reason.
That is extreme loyalism!
Japan is way too cool!
@勇樹 Nah. Most people like things that just work. Iphone is that.
i love apple pay with suica/pasmo is useful for me, tap and have a nice trip.
Especially not having to carry around 1 yen coins :)
日本語の字幕がついたら嬉しい。
ところどころは理解できるけど、面白い議題だからちゃんと理解したい。
Steve Jobs was deeply interested in Japanese culture and prioritized his products for the Japanese market, not for South Korea.
he's dead anyways
Samsung: removes Japanese references in emojis
Japan: So you have chosen death
I’m Japanese. I ❤ Apple SO MUCH. I understand deeply why iPhones become so famous in Japan. Also, your English is very easy to listen. So I’m using your video to my English studying.
Fun fact. The Samsung founders and first engineers were educated by Japanese in Japan.
Evidence?
Well Steve has applied a lot of Japanese principle with his designs, no wonder its big in Japan. Iphone is simple to use, and it works out of the box and it suits the Japanese lifestyle of zen.
Used to work for Sony Electronics and had many Vaio notebooks. Would have loved one with MacOs.
I am watching your channel from last night watched over 20 videos this one was super interesting great content. ❤️ Love from india
Let me
Didn't know samsung did that, their screens are outstanding which ends up being what you get to see and interact the most with. Hopefully they get along again.
Samsung shows a blank slate for Japan map emoji.
That blows my mind! 🤯
How can a Billion Dollar Company be so incredibly daft?
1. Japan likes good quality; only the best (in their minds)
2. There’s only one big brother; that is USA.
Now, combine those 2
The Japanese seem to be giving Google's Pixel line a chance.
This is one of the most interesting channels on YT
Apple is also dominating Switzerland by 53% (and this number is increasing)
In 2017 this number was 49%