Thank you, I was wondering if you have a video for a more in depth with analyze the campaigns in google analytics. I can't seem to find anything that actually gives me more information so I can learn more
Sorry, I don't have a deeper dive video.... Maybe looking up how to make custom reports or event tracking would get you information closer to what you are looking for.
Hi Jason, I am getting held up on something and I would love your opinion on it. I manage an eCommerce store with thousands of products and several different product types. I am very torn on how to set-up our UTM tracking for our site. It mostly starts with the Campaign Name. If we are ultimately trying to see both what kinds of products are selling (Main Product Categories) as well as what types of content (Featured Products, Promotions, Back in stock, etc) are getting them sold, do you suggest using the product category for the campaign name and then Keyword and/or Content ID for the content type, OR using the content type as the Campaign Name, and then using keyword and/or Content ID to differentiate types of products that sold. I hope that makes sense. And if you have any other approach to a large online retail shop with numerous different kinds of products, I would love to hear it. There isn't a whole lot of info on that type of use-case. Most things are relating to people only selling a couple of different types of products. Thank you for your time! Your content is awesome.
The first way you have it setup looks good to me.... Campaign = Product Category Term = Products, Promotions, Back in stock Content ID = The Specific Creative (ad, email, etc.) So this is not conventional but as long it's something that makes sense to you and you can stick to it, it should help with your analysis moving forward. My only concern is with the 'Term' as I'm not sure if it's needed. You'll have your source/medium to tell you where and the type of traffic so not sure why those "Products, Promotions, Back in stock" variables are Valuable. Guessing they are categories of the types of creatives your running? For example, you run an email promotion: Campaign = Category A Source = Email Medium = Broadcast Term = Products, Promotions, Back in stock Content ID = EB1 I think you'd have enough information without the 'Term' part of the equation unless you want to do something like this: Campaign = Category A Source = Google Ads Medium = Paid Term = Products, Promotions, Back in stock Content ID = SA1 Then you could see all the "Products, Promotions, Back in stock" in one place side by side..... that would be the only reason I'd see doing things with the term.... Went a little over board there but hope it helps...
@@JasonAWhaling Thank you so much for the reply, that is super helpful. And you are exactly right, the reason I'm looking to potentially use the "Term" is so we can differentiate the kind of social post/email that we are putting out. For example, being able to sort by all of our "Free Shipping" campaigns vs sorting by our "Back in Stock" content. We are looking to do this so we can see how they all compare against each other. I really appreciate you taking the time to write all of that out, thank you so much!
Thanks for this video, i do have a couple of questions though.. i run a ecom website and have many products on it and my question is specifically with regards to pinterest. If im making pins in pinterest for each variant of my product (and i dont run ads on pinterest) what would i then put in the Campaign Name etc part of the UTM builder?
In that instance I would use your over arching product category as the campaign name. If you were selling Shoes, then a Campaign Name could be 'Shoes' or 'Mens Shoes' or 'Running Shoes'.... There is a balance between being detailed but broad enough where you aren't creating 30 different campaign names. Even if you put everything under the same campaign name; in this instance the 'content ID' is going to be your focus. Creating a unique ID for each post so you know the types of creative that drives the most sales.
Thanks so much i downloaded your UTM builder and implemented it with my pinterest page and i can already see the campaign in google analytics.. this is so helpful thank you! Im a subscriber!
If I create a UTM link to a Men’s clothing collection on a website, will it be able to track a conversion (sale) ? Or would that only work if the link directs to a specific product? Im trying to find out if google analytics can detect check outs on online stores
If you have sales tracked in Google Analytics then yes, you will be able to see the sales that came in based upon UTM parameters. You don't have to link to the direct product
I was looking for an easy going tutorial for this. Thanks! To track purchases, goals need to be set, no? What about GA4? Do i need to set my coversions with tag manager?
Yes, you need to setup goals to track purchases and in GA4 you'll need to set them up again as well. You should use Tag Manager for all your conversion to keep thing organized
Awesome video. However, I had a question. You mentioned that after the UTM is built "you can copy and paste that specific URL wherever your post or ad is", can you elaborate more on that, please? Should I paste that while I'm creating an ad let's say Google display ad or there's an exact place for it?
It could be either or. That's why it important to create your own links for your FB campaigns so Analytics knows the difference between a paid click and a organic one.
Thank you Jason for this great description. However, i am unable to see my utm links generated on Google Analytics. Can you flag any reason for the same? Thanks
If you're using Google Analytics 4, the details won't show up. You have to be using the older version UA. Still waiting for Google to bring this feature to GA4.
Hi Jason! Great content. Very informative and easy to understand. Although, I can't seem to access the UTM builder link in the description box because of an error with the link. Please let me know how to access it elsewhere
I’m Very interested in understanding your labeling system, primarily for the content. M15 I believe was your example. Why did you land on this filing system? How is it generated? What is the M? Any insight around this would be very helpful
My naming conventions are based upon a 4 quadrant system we developed.... The closest video we have on the 'why' would be this one: Organize Your Digital Agency: th-cam.com/video/qJjT_63N3f0/w-d-xo.html
Great stuff thank you. I've been having the worst luck trying to get my UTM in GMB to fire on GA4. Hoping that by watching enough videos like yours I'll see what it is I'm doing wrong.
@@JasonAWhaling It just started showing something! But now the issue is it isn't showing all the clicks. I had friends click it, and it's only showing 1. Maybe there's a lag or something. - Thanks for the info about the UTM parameters not showing up in GA4. Good to know. It's at least showing Source, Medium, and Campaign
This was great! I have a doubt though. It feels like these UTMs will only allow me to track my website visitors and where they are coming from. How can I track who is not only visiting the webinar page on my website but who is also signing up and where that audience is primarily coming from? For example, if I am running google and fb ads to promote a webinar on my website, how can I know which of the two sources are giving me more conversions i.e. sign-ups, so I can focus my marketing budget accordingly.
As long as Analytics knows the source of the traffic you can track which sources are taking actions throughout your entire funnel. The next step would be setting up Goals. This would allow you to see actions by traffic source
Thank you for the UTM Builder download. I was looking for a shortcut to keep organized and this is outstanding! I work for a nonprofit school. We have sets of classes that run out to a dozen or so campuses, all of which have different sources. I watch a lot of these vids and you have the best explanation on why use UTMs. I've got to map all the sources to all the campuses and down to a single landing page. This builder will really help me keep sane. Looking forward to hearing what you have to say in more vids! Glad to have found you.
Awesome! Thanks so much for your support and delighted to know the UTM builder was helpful in getting organized. Once you have a structure the tracking becomes a breeze :) Thanks for watching and hope you find the future videos helpful too!
That is really helpful information. But analytics 4 is different to what you are showing at 12.06 tracking. How does one find this information in analytics 4?
So this is how you track content!! Got it Jason thanks! Where do I build the original link though? 1.) On my WordPress site with my SEO plugin and then switch over to the UTM Builder or 2.) Does the UTM Builder doing all the heavy lifting for me so all I have to do is copy and paste the link onto WordPress? Thanks in advance!!
The UTM builder does all the heavy lifting. You'll just copy the link that comes out of the builder and paste it on your wordpress site... It's amazing stuff!
@@JasonAWhaling thanks for the break down on that. I'm always left kind of scratching my head about how these guys know so much about the metrics of their funnels. Are you doing any content about how to track the content/pages/funnels in GA anytime soon?
Hi Jason, In case I don't have a website and I am just only running an ad on Facebook for my page then what to put in the box for website URL. Looking forward for the answer
Does WordPress register the UTM parameters? I noticed it changes the URL when loading and so far I don't see any record of visits from UTM sources. I can't find any info on this.
The url shouldn't be changing with a wordpress site... It sounds like the the first thing to do would be to verify the Google Analytics install on the site. After that, it may be a plug-in messing with the page load
Hey Jason, great video.. I have a quick question, If i have multiple links on a partner website for example on the same page but they go to different pages on my webste; would i use utm content to differenciate the pages the links direct my traffic to ? utm source being the partner website utm medium being referal utm campaign being seolinks
The good news is you don't have to do anything to differentiate the pages - the front end of the URL will already be unique to the page they are being directed to. So your setup for the UTM is good to go.
Love your videos. Very easy to follow with putting you to sleep. Thank you. Only thing to mention is the light elevator music you have in the background. it is so quiet it just sounds annoying
Saw this tutorial and signed up to email list to receive the download of the Advanced UTM Builder and I can't edit anything. I had to request access to edit from the owner. Maybe that is what we are "supposed" to do, but without this being mentioned in the video, video description, or the landing page right before receiving the download...this is really inconvenient and frustrating. I was fortunate to come across your tutorial after struggling through many others. How long do I now have to wait to be granted editing permission to be able to use the Advanced UTM Builder?
To use the Google Sheet you need to make a copy for yourself. The version you have access to is for everyone. 'File > Make a Copy' in Google Sheets will allow you to have your own version where you can make edits. Sorry that wasn't clear. We'll be sure to add those instructions to the sheet in the future.
Great Video - A real eye opener for me, thank you very much. I'd like to know how long do you take to grant someone access to start messing around with the tool on excel?
All you need to do, is make a copy for yourself. The sheet is completely unlocked. Go to File > Make A Copy and you'll be able to edit it all you want 👍
You'll want to use 'term' in the parameters... I recommend looking up how to create a tracking template in your ad account so that the proper term is automatically applied. I would not do the term manually - this can be done with FB ads and Google Ads.
What is the benefit of using it when you run paid ads on lets say fb. You get number of clicks on their manager, so its for not being dependant on their platform? or there is something more than we can get from their stats.
UTM is going to give you all your traffic sources in one place where as FB is only going to show you data based upon what they have tracked.... It's not a good idea to solely rely on what FB says happened on your site. Analytics is going to be more accurate in some instances.
I don't know why but I can't find the Campaigns report on my google analytics. My "acquisition button" has not a drop down option. I don't know what Im doing wrong
@@JasonAWhaling I also don't have a "Campaign" in my acquisition. I only get "Overview", "User acquisition" and "Traffic Acquisition". Is there some setting I need to activate?
Hi, very useful video. I understood everything you said about url builder, but I have a question once we build the link in url builder for ex for facebook organic traffic you copied all the urls from url builder into your tool file just to keep track, but where would we put this link on the actual Facebook page that we are tracking i.e. the Facebook page FROM WHICH the customer landed on our website. So I am a little confused about this, can you please clarify. Thanks so much.
So that actual link would go in your Facebook posts when you want to do a promotion. 👍 Anytime you should share a link to your website; use the UTM link instead
I love your video, but i need your help. I am trying to promote an airbnb through my page on facebook, but i tried everything and nothing shows up on my google analytics. How does my google analytics account know how to track the link created by URL builder?
Thank you! I would recommend using something that gives you more control like Pretty links. It's a wordpress based plugin that allows you to create links using your own domain 👍
Jason, I really dig your videos and this one was interesting but as a Guitar teacher of almost 40 years you should never assume when you are teaching something the end users knows the Lingo...I had no clue what UTM stood for or meant? Yes, I Googled it but I would have liked a little upfront explanation. Beyond that the video was great and made sense but the whole time I'm wondering what UTM stood for and meant lol
Things can't be removed in Google Analytics. The data that is there is stuck there. You can change your links though. Remove the UTM parameters from your links and it will stop tracking/showing up in Analytics.
Hi! I'm still confused about the placement of the URL . If i am running linkedin ads and email campaigns, where does the URL go to? I am running a website and am using google analytics, so all these are very new to me!
Why am I not seeing Campaigns under Acquisition? All I see is Overview User Acquisition and Traffic Acquisition, I work for Square and cannot figure this out, help!
I have a created a website, ( which is not fiished yet ) I published it on google, I've used the URL Builder for UTM names, I've added my website a week ago to Google Analytics, Google Tag Assistant has shown that my site is working with analytics, now Google Analytics still not showing my campaigns and that's weird.. Any suggestion?
Your links may not have been clicked yet. The links need traffic to appear inside of GA. You can always double check your links to insure the proper campaign name is in the URL... As long as tag assistant is showing GA is working the UTM will work. You may need to wait a few days for the data to come through
You should be using UTM parameters for your ads as well. Platforms like Google Ads and Facebook ads allow you to easily create "templates" where you the specify the name of your ad. If your running paid traffic; this is worth setting up 👍
Hi Jason, in one of your videos, you suggested we reupload the video and make it unlisted before running the a discovery ad which I already did but people in the comment section keep asking me why is it unlisted. Is it not okay to just run a discovery ad on my public videos??
I would just let those comments continue to come in... If you have the re-uploaded video unlisted TH-cam is less likely to hit you with a duplicate content warning. You can take a video that is already uploaded and run discovery ads to it, but it's going to kill the organic reach of the video
Hi Jason great content as always! Was wondering if the structure is the same if my objective is to see which influencers from their Instagram drive the most traffic to my landing page during a new launch. Should I go source = instagram, medium = affiliate, campaign = name of influencer, or source = name of influencer, medium = affiliate, campaign = launching. Thanks so much and keep up the excellent work!
Here's how I'd breakdown the UTM. Pretty much what you have, but use term for the influencer name instead of campaign. That way you have all of the links under the same campaign, since you are likely to do more launches in the future. Some would argue that content would be better than term, but if it was me; I'd go with: Source = instagram medium = affiliate, campaign = launching term = name of influencer
I really liked this video and the tool is very helpful!! I just have one doubt, if I wanted to track the traffic generated by a chatbot on WhatsApp, the source would be "WhatsApp" and the medium would be "chatbot"? I guess you werent kidding when you said the "medium" part could be tricky, haha
That is tricky! So the deciding factor would be what else your doing on WhatsApp and if you consider that 'paid'. So it can be Organic, Paid, or Chatbot. If your doing other things on WhatsApp that drives traffic, then Chatbot is a save bet.
Great video, HOWEVER! According to Google, "email" is actually the medium, not the source. The source is the mail in and of itself, in this case "newsletter". From what I have heard, this is because "email" is not a platform. You can use different apps to read email, such as Outlook, Google, Yahoo etc, and thus the mail (newsletter) becomes the source, and "email" is simply the medium. The newsletter could also be printed out, and if Analytics could track paper the the source would still be "newsletter", but the medium would be "print"
So I looked at your video again, and it appears that you DID use the correct term later in the vid (at 8:00), but you did use the wrong term at 5:40, when reading it up. Could be good to inform your viewers to avoid confusion :) Edit: At 9:20 it was used wrongly again
You're right that Google recommends using it as the source instead of the medium. However it's completely up to you as to how you what you decided to do. What's important is you choose one for yourself and stick to it. Thank you for pointing out the error on the slide (8:00). Go with the one that makes the most sense to you and your business. As and example we use 'email' as the source so that we can label the 'medium' by our different email automation sequences.
The process is the exact same, however GA4 won't show the details of your links like content or term. So keep using UA in addition to GA4 so you can see all of your data
If I'm sending emails via Gmail and want to track them to see how many people are coming to a site from the email (I have my site linked in the footer) what would you recommend for the Campaign medium?
If your sending cold emails then something like 'Cold' or 'Warm' based upon how you classify your leads. When using an autoresponder, set it to 'newsletter' so you know the difference between your manual out reach and the software emails. Source would be email for all of course. Hope that helps!
I am very confused and lost regarding the conversion, UTM, Tag Manager, Google Analytics, Facebook Pixel. 🥲 May I suggest you to talk for scratch about this topic in one video even it was more 2 hours 🤣 I am ready to watch it. For example why would I set facebook pixel in google tag manager and then I set a conversion goal in facebook. There are a lot of question and really I am lost. 🤕 I really appreciate it if you talk about this topic from scratch and talk about the conventions on all platforms and manage it in a professional and effective way and talk about the differences between tracking a landing page and a website and how to link the website in google analytics and the landing pages etc... it is very long topic😅and hope you help in this matter. Thanks and sorry for the long comment.
I think this video is where to start: Google Tag Manager: Ultimate Course For Beginners: th-cam.com/video/ptPxtTYjggk/w-d-xo.html This video is for when you have all of your codes installed already 👍
@@JasonAWhaling Thanks for responding. I am getting an error message when clicking on the link under Free Advanced UTM Builder. Where do I need to go to sign up?
This is a great video, with simple explanation and examples, so thanks Jason. The only thing I wish you'd explain is, once I have my URL with all the parameters, where do I paste it? Any thoughts anyone? @JasonWhaling
That's all dependent upon where your promoting your site. So when you share posts on social media, use that link and if your running ads create a link for your ads.
Google Analytics is not retroactive OR user friendly. If there are paid tools that can track all the data and build reports in an automatic and clean way with little or no user input why can't GA? To me, GA looks like a robot has chewed up a mixture of nuts and bolts and smarties and sneezed on the computer screen. It's just horrid to look at AND use. This is the best tutorial I've seen although I have to admit GA is still burning my eyes just looking at it. How is it possible Google can make their front end products so user friendly but their back end ones so ghastly?
You don't have to put the url anywhere. Once you create the URL, you put it where ever people are going to be clicking.... Analytics will automatically start tracking the information for you 👍
PLEASE VIEW THIS VIDEO WITH CAUTION as this is how the creator uses in their company and is NOT ideal way to use the parameters. The provide very "uncommon" guidance on these two fields in particular, that they use internally, where as one can use these fields per their own needs. The Video is indeed well done except that they do not add this caveat with their recommendations. For recommendation for campaign name is in-fact completely converse to common usage. The recommend to use name similar to their target WEBSITE URL, making these two parameters redundant. Most common usage of campaign name is to name the ad campaign that is being run e.g on facebook you may be running ad1,ad2,ad3 so you know where the traffic came from. Also, the Campaign content recommends to use internal codes - which also is not the standard guidance as that should ideally be like the heading title of your ad, and something that is usually optional.
Respectfully, simply because something is 'standard practice' doesn't mean it's the best way. The whole point of these videos is to provide a more comprehensive framework for tracking.
Thank you, I was wondering if you have a video for a more in depth with analyze the campaigns in google analytics. I can't seem to find anything that actually gives me more information so I can learn more
Sorry, I don't have a deeper dive video.... Maybe looking up how to make custom reports or event tracking would get you information closer to what you are looking for.
The quality of explanation is KING
😅 Thanks!
Hi Jason,
I am getting held up on something and I would love your opinion on it.
I manage an eCommerce store with thousands of products and several different product types. I am very torn on how to set-up our UTM tracking for our site. It mostly starts with the Campaign Name. If we are ultimately trying to see both what kinds of products are selling (Main Product Categories) as well as what types of content (Featured Products, Promotions, Back in stock, etc) are getting them sold, do you suggest using the product category for the campaign name and then Keyword and/or Content ID for the content type, OR using the content type as the Campaign Name, and then using keyword and/or Content ID to differentiate types of products that sold.
I hope that makes sense. And if you have any other approach to a large online retail shop with numerous different kinds of products, I would love to hear it. There isn't a whole lot of info on that type of use-case. Most things are relating to people only selling a couple of different types of products.
Thank you for your time! Your content is awesome.
The first way you have it setup looks good to me....
Campaign = Product Category
Term = Products, Promotions, Back in stock
Content ID = The Specific Creative (ad, email, etc.)
So this is not conventional but as long it's something that makes sense to you and you can stick to it, it should help with your analysis moving forward. My only concern is with the 'Term' as I'm not sure if it's needed. You'll have your source/medium to tell you where and the type of traffic so not sure why those "Products, Promotions, Back in stock" variables are Valuable. Guessing they are categories of the types of creatives your running?
For example, you run an email promotion:
Campaign = Category A
Source = Email
Medium = Broadcast
Term = Products, Promotions, Back in stock
Content ID = EB1
I think you'd have enough information without the 'Term' part of the equation unless you want to do something like this:
Campaign = Category A
Source = Google Ads
Medium = Paid
Term = Products, Promotions, Back in stock
Content ID = SA1
Then you could see all the "Products, Promotions, Back in stock" in one place side by side..... that would be the only reason I'd see doing things with the term.... Went a little over board there but hope it helps...
@@JasonAWhaling Thank you so much for the reply, that is super helpful. And you are exactly right, the reason I'm looking to potentially use the "Term" is so we can differentiate the kind of social post/email that we are putting out. For example, being able to sort by all of our "Free Shipping" campaigns vs sorting by our "Back in Stock" content. We are looking to do this so we can see how they all compare against each other.
I really appreciate you taking the time to write all of that out, thank you so much!
Thanks for this video, i do have a couple of questions though.. i run a ecom website and have many products on it and my question is specifically with regards to pinterest. If im making pins in pinterest for each variant of my product (and i dont run ads on pinterest) what would i then put in the Campaign Name etc part of the UTM builder?
In that instance I would use your over arching product category as the campaign name. If you were selling Shoes, then a Campaign Name could be 'Shoes' or 'Mens Shoes' or 'Running Shoes'.... There is a balance between being detailed but broad enough where you aren't creating 30 different campaign names.
Even if you put everything under the same campaign name; in this instance the 'content ID' is going to be your focus. Creating a unique ID for each post so you know the types of creative that drives the most sales.
Thanks so much i downloaded your UTM builder and implemented it with my pinterest page and i can already see the campaign in google analytics.. this is so helpful thank you! Im a subscriber!
If I create a UTM link to a Men’s clothing collection on a website, will it be able to track a conversion (sale) ?
Or would that only work if the link directs to a specific product?
Im trying to find out if google analytics can detect check outs on online stores
If you have sales tracked in Google Analytics then yes, you will be able to see the sales that came in based upon UTM parameters. You don't have to link to the direct product
I was looking for an easy going tutorial for this. Thanks! To track purchases, goals need to be set, no?
What about GA4? Do i need to set my coversions with tag manager?
Yes, you need to setup goals to track purchases and in GA4 you'll need to set them up again as well. You should use Tag Manager for all your conversion to keep thing organized
Awesome video. However, I had a question. You mentioned that after the UTM is built "you can copy and paste that specific URL wherever your post or ad is", can you elaborate more on that, please? Should I paste that while I'm creating an ad let's say Google display ad or there's an exact place for it?
In your example yes. You'll want to use the UTM url in your ad instead of the plain url of the page your sending traffic too
@@JasonAWhaling Awesome. Thank you so much. ✌🏼
Hey Jason, great video! Coul you please let me know if facebook / social is a paid for campaign? Thanks!
It could be either or. That's why it important to create your own links for your FB campaigns so Analytics knows the difference between a paid click and a organic one.
Thank you Jason for this great description. However, i am unable to see my utm links generated on Google Analytics. Can you flag any reason for the same?
Thanks
If you're using Google Analytics 4, the details won't show up. You have to be using the older version UA. Still waiting for Google to bring this feature to GA4.
Hi, great video! Just one dumb question.. UTM is still a thing with GA4?
YES! Please still do it!
Hi Jason! Great content. Very informative and easy to understand. Although, I can't seem to access the UTM builder link in the description box because of an error with the link. Please let me know how to access it elsewhere
Sorry, we had some site problems. The link should be working now
I’m
Very interested in understanding your labeling system, primarily for the content. M15 I believe was your example. Why did you land on this filing system? How is it generated? What is the M? Any insight around this would be very helpful
My naming conventions are based upon a 4 quadrant system we developed.... The closest video we have on the 'why' would be this one: Organize Your Digital Agency: th-cam.com/video/qJjT_63N3f0/w-d-xo.html
You are the absolute man. Best content for marketing on TH-cam...
😅Humbled.... Thank you so much! Very happy to know the content has been so helpful!
Great stuff thank you. I've been having the worst luck trying to get my UTM in GMB to fire on GA4. Hoping that by watching enough videos like yours I'll see what it is I'm doing wrong.
Hope this helps with the tracking issues... GA4 still isn't showing all of the UTM parameters so it's not just you if that's part of the issue
@@JasonAWhaling It just started showing something! But now the issue is it isn't showing all the clicks. I had friends click it, and it's only showing 1. Maybe there's a lag or something. - Thanks for the info about the UTM parameters not showing up in GA4. Good to know. It's at least showing Source, Medium, and Campaign
This was great! I have a doubt though. It feels like these UTMs will only allow me to track my website visitors and where they are coming from. How can I track who is not only visiting the webinar page on my website but who is also signing up and where that audience is primarily coming from? For example, if I am running google and fb ads to promote a webinar on my website, how can I know which of the two sources are giving me more conversions i.e. sign-ups, so I can focus my marketing budget accordingly.
As long as Analytics knows the source of the traffic you can track which sources are taking actions throughout your entire funnel. The next step would be setting up Goals. This would allow you to see actions by traffic source
Thank you for the UTM Builder download. I was looking for a shortcut to keep organized and this is outstanding! I work for a nonprofit school. We have sets of classes that run out to a dozen or so campuses, all of which have different sources. I watch a lot of these vids and you have the best explanation on why use UTMs. I've got to map all the sources to all the campuses and down to a single landing page. This builder will really help me keep sane. Looking forward to hearing what you have to say in more vids! Glad to have found you.
Awesome! Thanks so much for your support and delighted to know the UTM builder was helpful in getting organized. Once you have a structure the tracking becomes a breeze :)
Thanks for watching and hope you find the future videos helpful too!
Thanks for the video! UTM link working but not showing in GA??
Some parts of the UTM parameters are still not showing up in GA4.... So you need to check UA to see if the data is coming through
That is really helpful information. But analytics 4 is different to what you are showing at 12.06 tracking. How does one find this information in analytics 4?
Creating the links is the same; the reporting is the only thing that's really changed with GA4
So this is how you track content!! Got it Jason thanks! Where do I build the original link though?
1.) On my WordPress site with my SEO plugin and then switch over to the UTM Builder or
2.) Does the UTM Builder doing all the heavy lifting for me so all I have to do is copy and paste the link onto WordPress?
Thanks in advance!!
The UTM builder does all the heavy lifting. You'll just copy the link that comes out of the builder and paste it on your wordpress site... It's amazing stuff!
@@JasonAWhaling thanks for the break down on that. I'm always left kind of scratching my head about how these guys know so much about the metrics of their funnels.
Are you doing any content about how to track the content/pages/funnels in GA anytime soon?
Hi Jason,
In case I don't have a website and I am just only running an ad on Facebook for my page then what to put in the box for website URL. Looking forward for the answer
If you don't have a website then UTM won't be useful. You need a website to use this kind of tracking
great work, absolutely fantastic, do I need to put the home page URL or the product page URL?
You should be doing this for your product pages - that url is just where you actually want people to go
@@JasonAWhaling many thanks.
Best UTM breakdown i've seen
🙏 Thank you! I really geek out over this stuff. Hope your all set with your tracking now!
@@JasonAWhaling yessir. Helped a ton. Geeks unite!
Hello Jason, if we use UTM in a landing page should we also use conversion tracking code? Thanks
YES! You should use both
@@JasonAWhaling thanks for the help. 🙏
Does WordPress register the UTM parameters? I noticed it changes the URL when loading and so far I don't see any record of visits from UTM sources. I can't find any info on this.
The url shouldn't be changing with a wordpress site... It sounds like the the first thing to do would be to verify the Google Analytics install on the site. After that, it may be a plug-in messing with the page load
Hey Jason, great video.. I have a quick question, If i have multiple links on a partner website for example on the same page but they go to different pages on my webste; would i use utm content to differenciate the pages the links direct my traffic to ?
utm source being the partner website
utm medium being referal
utm campaign being seolinks
The good news is you don't have to do anything to differentiate the pages - the front end of the URL will already be unique to the page they are being directed to. So your setup for the UTM is good to go.
Love your videos. Very easy to follow with putting you to sleep. Thank you.
Only thing to mention is the light elevator music you have in the background. it is so quiet it just sounds annoying
Thank you for the constructive feedback. Knowing the music issue is very helpful.
Saw this tutorial and signed up to email list to receive the download of the Advanced UTM Builder and I can't edit anything. I had to request access to edit from the owner. Maybe that is what we are "supposed" to do, but without this being mentioned in the video, video description, or the landing page right before receiving the download...this is really inconvenient and frustrating. I was fortunate to come across your tutorial after struggling through many others. How long do I now have to wait to be granted editing permission to be able to use the Advanced UTM Builder?
To use the Google Sheet you need to make a copy for yourself. The version you have access to is for everyone. 'File > Make a Copy' in Google Sheets will allow you to have your own version where you can make edits. Sorry that wasn't clear. We'll be sure to add those instructions to the sheet in the future.
Useful content, thank you! The link for the free tool isn't working at the moment, can you please share it again?
Sorry, we are having some site trouble at the moment. We'll have things back up in a few days
Great Video - A real eye opener for me, thank you very much. I'd like to know how long do you take to grant someone access to start messing around with the tool on excel?
All you need to do, is make a copy for yourself. The sheet is completely unlocked. Go to File > Make A Copy and you'll be able to edit it all you want 👍
I run CPC and I need to know which keywords bring sign-ups and sales. How can I set it up?
Wish it was that simple
You'll want to use 'term' in the parameters... I recommend looking up how to create a tracking template in your ad account so that the proper term is automatically applied. I would not do the term manually - this can be done with FB ads and Google Ads.
What is the benefit of using it when you run paid ads on lets say fb. You get number of clicks on their manager, so its for not being dependant on their platform? or there is something more than we can get from their stats.
UTM is going to give you all your traffic sources in one place where as FB is only going to show you data based upon what they have tracked.... It's not a good idea to solely rely on what FB says happened on your site. Analytics is going to be more accurate in some instances.
@@JasonAWhaling so you r saying facebook is lying to us...
I don't know why but I can't find the Campaigns report on my google analytics. My "acquisition button" has not a drop down option. I don't know what Im doing wrong
That's very strange, I dont' know why it wouldn't be working for you. It's in the same place for everyone.
@@JasonAWhaling I also don't have a "Campaign" in my acquisition. I only get "Overview", "User acquisition" and "Traffic Acquisition". Is there some setting I need to activate?
@@JasonAWhaling Can you please address this issue?, I cannot progress further and will have to find another video to help.
Hi, very useful video. I understood everything you said about url builder, but I have a question once we build the link in url builder for ex for facebook organic traffic you copied all the urls from url builder into your tool file just to keep track, but where would we put this link on the actual Facebook page that we are tracking i.e. the Facebook page FROM WHICH the customer landed on our website. So I am a little confused about this, can you please clarify. Thanks so much.
So that actual link would go in your Facebook posts when you want to do a promotion. 👍 Anytime you should share a link to your website; use the UTM link instead
Understood, thank you very much for replying.
For camapaign name , is it helpful to add the year and month too?
Since you can filter out reports by dates, it's not needed
@@JasonAWhaling thanks!
Hi😊 Why do you recommend not to apply term when using utms for organic traffic?
I do recommend using them for organic campaigns. The examples of YT videos were all organic. It's a good idea to use them 👍
Hi Jason, I want to learn Digital Marketing but don't know where to start.
I recommend you checkout Digital Marketer dot com. They have a great set of resources on how to get started - look up their customer journey post
So if I created UTM for various things, print and digital, they were for my client. So can I track these in my google analytics for my account?
If your creating these for a client, they will be in the clients Analytics account
I love your video, but i need your help. I am trying to promote an airbnb through my page on facebook, but i tried everything and nothing shows up on my google analytics. How does my google analytics account know how to track the link created by URL builder?
You can only use UTM links with your own website. If you're driving traffic to Airbnb you won't be able to do any tracking this way.
@@JasonAWhaling oh ok, Thank you so much sir!
Great session I got to go back and repeat, but, you have done a wonderful job in explaining.
Thank you so much! Happy tracking!
The link in the description for the Free Advanced UTM Builder tool is kind of missing...
Sorry we had some site issues over the past week; the links should be working again.
Great video. My question is, is there a way to shorten the length of the link that you're showing to people? E.g. would you use bit.ly?
Thank you! I would recommend using something that gives you more control like Pretty links. It's a wordpress based plugin that allows you to create links using your own domain 👍
Jason, I really dig your videos and this one was interesting but as a Guitar teacher of almost 40 years you should never assume when you are teaching something the end users knows the Lingo...I had no clue what UTM stood for or meant? Yes, I Googled it but I would have liked a little upfront explanation. Beyond that the video was great and made sense but the whole time I'm wondering what UTM stood for and meant lol
Your absolute right! Thank you very much for the tip and taking the time to give me feedback on how we can improve 🙏
@@JasonAWhaling Any time man! Keep up the awesome work I really appreciate your expertise and insight :)
Is there a such thing as a “subscribe “ extension for discovery ad. Or extensions at all for discovery ads
There is not... The discovery ads will play like a normal TH-cam video so the subscribe button is just in the same place it always is.
He'll Jason,. How to remove existing UTM tags from each of CS JOURNEY....Can you help me I don't no how to start that...
Things can't be removed in Google Analytics. The data that is there is stuck there. You can change your links though. Remove the UTM parameters from your links and it will stop tracking/showing up in Analytics.
Hi! I'm still confused about the placement of the URL . If i am running linkedin ads and email campaigns, where does the URL go to? I am running a website and am using google analytics, so all these are very new to me!
The URL you create will be shared in the same place you'd share the non UTM url. So in your emails, you'll use the UTM url instead of the plain one
Why am I not seeing Campaigns under Acquisition? All I see is Overview User Acquisition and Traffic Acquisition, I work for Square and cannot figure this out, help!
Sorry, I'm not sure why you not seeing that in your account
I have a created a website, ( which is not fiished yet ) I published it on google, I've used the URL Builder for UTM names, I've added my website a week ago to Google Analytics, Google Tag Assistant has shown that my site is working with analytics, now Google Analytics still not showing my campaigns and that's weird.. Any suggestion?
Your links may not have been clicked yet. The links need traffic to appear inside of GA. You can always double check your links to insure the proper campaign name is in the URL... As long as tag assistant is showing GA is working the UTM will work. You may need to wait a few days for the data to come through
You dont only use utm parameters for ads right? So the utm content doesnt necessarily have to be an ad creative?
You should be using UTM parameters for your ads as well. Platforms like Google Ads and Facebook ads allow you to easily create "templates" where you the specify the name of your ad. If your running paid traffic; this is worth setting up 👍
Jason, I've opt-in your list for the free UTM builder but I need to request access to edit it. Can you grant access so I can use the builder?
You need to make a copy of it. All you need to do is go to 'File > Make A Copy' and you'll be able to edit it in your own Google Drive
@@JasonAWhaling cheers mate
keep up the good work. I'm watching you ^^
Hi Jason, in one of your videos, you suggested we reupload the video and make it unlisted before running the a discovery ad which I already did but people in the comment section keep asking me why is it unlisted. Is it not okay to just run a discovery ad on my public videos??
I would just let those comments continue to come in... If you have the re-uploaded video unlisted TH-cam is less likely to hit you with a duplicate content warning. You can take a video that is already uploaded and run discovery ads to it, but it's going to kill the organic reach of the video
How do i track conversion value with utm's? is it possible?
That needs to be done with Goals and pulling information from your sites Data Layer... UTM is just about identifying the exact traffic source!
Hi Jason great content as always! Was wondering if the structure is the same if my objective is to see which influencers from their Instagram drive the most traffic to my landing page during a new launch. Should I go source = instagram, medium = affiliate, campaign = name of influencer, or source = name of influencer, medium = affiliate, campaign = launching. Thanks so much and keep up the excellent work!
Here's how I'd breakdown the UTM. Pretty much what you have, but use term for the influencer name instead of campaign. That way you have all of the links under the same campaign, since you are likely to do more launches in the future. Some would argue that content would be better than term, but if it was me; I'd go with:
Source = instagram
medium = affiliate,
campaign = launching
term = name of influencer
@@JasonAWhaling awesome! Thanks so much
I really liked this video and the tool is very helpful!! I just have one doubt, if I wanted to track the traffic generated by a chatbot on WhatsApp, the source would be "WhatsApp" and the medium would be "chatbot"?
I guess you werent kidding when you said the "medium" part could be tricky, haha
That is tricky! So the deciding factor would be what else your doing on WhatsApp and if you consider that 'paid'. So it can be Organic, Paid, or Chatbot. If your doing other things on WhatsApp that drives traffic, then Chatbot is a save bet.
Great video, HOWEVER!
According to Google, "email" is actually the medium, not the source. The source is the mail in and of itself, in this case "newsletter".
From what I have heard, this is because "email" is not a platform. You can use different apps to read email, such as Outlook, Google, Yahoo etc, and thus the mail (newsletter) becomes the source, and "email" is simply the medium.
The newsletter could also be printed out, and if Analytics could track paper the the source would still be "newsletter", but the medium would be "print"
So I looked at your video again, and it appears that you DID use the correct term later in the vid (at 8:00), but you did use the wrong term at 5:40, when reading it up. Could be good to inform your viewers to avoid confusion :)
Edit: At 9:20 it was used wrongly again
You're right that Google recommends using it as the source instead of the medium. However it's completely up to you as to how you what you decided to do. What's important is you choose one for yourself and stick to it.
Thank you for pointing out the error on the slide (8:00). Go with the one that makes the most sense to you and your business.
As and example we use 'email' as the source so that we can label the 'medium' by our different email automation sequences.
For some reason Ad Content is not a secondary dimension for me? EDIT - it only appears in the Campaigns sections, not the Overview.
As long as you can find it in your campaigns section, you'll be able to track all the information you need 👍
can I somehow add an utm to an existing post?
All you have to do is update the link with the UTM parameters and your good to go!
Do you recommend using more than one or two in medium?
The mediums I suggested in this video are the mediums we currently recommend. It's not possible to have more than one medium for the same UTM link
How am I supposed to link the utm to my GA4 account?
The process is the exact same, however GA4 won't show the details of your links like content or term. So keep using UA in addition to GA4 so you can see all of your data
Thank you for this great video, it helps a lot!
Happy tracking! Thanks for watching!
Awesome job, thanks!
Thank you! UTM is so underrated. Crush it with your tracking!
This is excellent!
Happy tracking! Thanks for watching!
Extremely helpful 👍😁
It's such an underrated feature! Thanks for watching and happy tracking!
You're the boss!! Fantastic info.
😅 Thank you!
great video lots of good info
Thank you! Happy analytics tracking 🙂
Jason Whaling hey is there a map key for the abbreviations campaign name ? What is ycn, ect, stand for and are there others ?
Great video!!
Thank you! Happy tracking!
If I'm sending emails via Gmail and want to track them to see how many people are coming to a site from the email (I have my site linked in the footer) what would you recommend for the Campaign medium?
If your sending cold emails then something like 'Cold' or 'Warm' based upon how you classify your leads. When using an autoresponder, set it to 'newsletter' so you know the difference between your manual out reach and the software emails. Source would be email for all of course. Hope that helps!
@@JasonAWhaling Thank you.
I am very confused and lost regarding the conversion, UTM, Tag Manager, Google Analytics, Facebook Pixel. 🥲
May I suggest you to talk for scratch about this topic in one video even it was more 2 hours 🤣 I am ready to watch it.
For example why would I set facebook pixel in google tag manager and then I set a conversion goal in facebook. There are a lot of question and really I am lost. 🤕
I really appreciate it if you talk about this topic from scratch and talk about the conventions on all platforms and manage it in a professional and effective way and talk about the differences between tracking a landing page and a website and how to link the website in google analytics and the landing pages etc... it is very long topic😅and hope you help in this matter. Thanks and sorry for the long comment.
I think this video is where to start: Google Tag Manager: Ultimate Course For Beginners: th-cam.com/video/ptPxtTYjggk/w-d-xo.html
This video is for when you have all of your codes installed already 👍
Thanks @@JasonAWhaling I appreciate that. 👍
Does it work with PDF files?
Yes. Just use the UTM link when creating the link inside of the PDF file and the parameter's will come through.
wow ,,, this is so helpful
Happy to help! Wish you the best with your tracking
Nice content.
Thank you! Hope this helps with getting all setup with UTM tracking!
@@JasonAWhaling Done subscribing. I will watch your videos to learn more on digital marketing and analytics.
The link to your UTM builder is broken, unfortunately. Could you update it?
Sorry it wasn't working. It should be working now; we've been having some site issues
Does anyone have access to the link? It is no longer working.
When you signup you shoul receive an email with a link to make a copy to your own Google drive....
@@JasonAWhaling Thanks for responding. I am getting an error message when clicking on the link under Free Advanced UTM Builder. Where do I need to go to sign up?
It appears the issue was actually with my browser. I was able to figure it out. Cheers!
Thank You!
Happy tracking!
Thanks for this, so usefull
Happy tracking!
Why is there no data in GOAL?
The account I was using for this demo didn't have goals setup. When you have goals setup, you'll see data in that column
thanks mate! that's helpful! Cheers
Happy tracking! Thanks for watching
Hola, como puedo borrar mis campañas en Google analytics ...saludos
Sorry, I'm english only
This is a great video, with simple explanation and examples, so thanks Jason. The only thing I wish you'd explain is, once I have my URL with all the parameters, where do I paste it? Any thoughts anyone? @JasonWhaling
That's all dependent upon where your promoting your site. So when you share posts on social media, use that link and if your running ads create a link for your ads.
Such a good explanation and everything is crystal clear now!! Keep it up and thank you for the file 👍🏾🔥
Awesome to hear it was clear! Hope this helps you with implementing your own tracking system!
Why is the guy on the video thumbnail different than the guy in the video
😣 Same person
Hey that thumb helped you get to my number one search result so ur doing it right.
Google Analytics is not retroactive OR user friendly. If there are paid tools that can track all the data and build reports in an automatic and clean way with little or no user input why can't GA?
To me, GA looks like a robot has chewed up a mixture of nuts and bolts and smarties and sneezed on the computer screen. It's just horrid to look at AND use.
This is the best tutorial I've seen although I have to admit GA is still burning my eyes just looking at it. How is it possible Google can make their front end products so user friendly but their back end ones so ghastly?
Questions way never know the answer too. I'm happy to hear you found the tutorial helpful in-spite of the tool.
You didn't even show where to place the URL in google analytics.. u go from making it right to checking the statistics..
You don't have to put the url anywhere. Once you create the URL, you put it where ever people are going to be clicking.... Analytics will automatically start tracking the information for you 👍
easily could've been a 5 minute video
Oh ouch - well thanks for the feedback
@@JasonAWhaling I thought the length was fine. 5 minutes would not have done it for me. I appreciated the level of detail. Thanks.
PLEASE VIEW THIS VIDEO WITH CAUTION as this is how the creator uses in their company and is NOT ideal way to use the parameters. The provide very "uncommon" guidance on these two fields in particular, that they use internally, where as one can use these fields per their own needs. The Video is indeed well done except that they do not add this caveat with their recommendations. For recommendation for campaign name is in-fact completely converse to common usage. The recommend to use name similar to their target WEBSITE URL, making these two parameters redundant. Most common usage of campaign name is to name the ad campaign that is being run e.g on facebook you may be running ad1,ad2,ad3 so you know where the traffic came from. Also, the Campaign content recommends to use internal codes - which also is not the standard guidance as that should ideally be like the heading title of your ad, and something that is usually optional.
Respectfully, simply because something is 'standard practice' doesn't mean it's the best way. The whole point of these videos is to provide a more comprehensive framework for tracking.