Google Ads Bidding Strategies 2024: The Only Guide You'll Ever Need (With Free Cheat Sheet)
ฝัง
- เผยแพร่เมื่อ 20 พ.ค. 2024
- In this video, I will give you a complete breakdown of Google Ads bidding strategies, including how to choose the right strategy for your goals and how to set and manage your bids effectively.
I will also cover the following topics:
● The different types of Google Ads bidding strategies
● When to use each bidding strategy
● How to set and manage your bids effectively
● Common bidding mistakes to avoid
Plus....I give you a Free Cheat Sheet with all of the information you need to choose and implement the right bidding strategy for your Google Ads campaigns!
👉 Free Bidding Cheat Sheet: growmyads.notion.site/growmya...
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🚀 Watch Our Free Google Ads Training here and learn how to cut wasted spend and explode your results from google ads in weeks - not months: go.growmyads.com/free-training
00:00 Intro
01:04 Foundations Matter
02:04 What Is Bidding For?
03:35 30 Conversions' Rule
06:15 Bid Strategy Types
07:33 Bid Strategy For Brand New Accounts
10:30 How to Determine Initial Bid?
12:40 Do You Have Enough Budget?
14:37 Bidding For Existing Accounts
20:57 Bidding For a New Campaign of Existing Accounts
22:30 Bidding For Brand New Keywords
23:05 Summary(Cheat Sheet Included)
25:08 Outro
#googleads #googleadsoptimisation #googleadstutorials
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Thx so much for this video tutorial - very informative and helpfull!
Glad it was helpful!
Best explained video on TH-cam regarding Bid strategy, CPA. Thx so much!
Glad it was helpful! Thanks for the kind words.
Awesome Video bro thank you so much
Glad you liked it!
One of the best video on bidding I have ever seen.
Awesome bro 👍
Appreciate the kind words!
this is amazing thank you brother
Glad you like it!
@@growmyads I’m like your biggest fan lol
Great & very informative video 🎉
Thank you!
You got a subscriber! ⭐
I am a digital marketer with 8 years of Google Ads experience. This is one of the best bidding videos I have seen on TH-cam - straight, on point, with examples, and easy for beginners and intermediates!
Keep up the good work! 👍
Thanks for the kind words!
I appreciate your guidance; the instructions are exceptionally clear, and the cheat sheet enhances efficiency. Keep up the good work. Your channel deserves recognition. I've viewed content from other experts in this field, and you've offered equally effective advice but presented it more clearly and concisely.
I have question please, for a brand-new account, do you recommend use maximize clicks with or without bid cap ? because in the cheat sheet you say "with bid cap" but in the video you said without. which one is right ?
Depends on your risk tolerance. If I'm going to use Max Clicks then a lot of times I will use no bid cap. However, if I see Google getting crazy with bids then I might cap it. If I am working with a small budget client who is very conservative and have to be extra cautious on ad spend then I will use cap.
Again, the goal for using Max Clicks or Manual is just to jump start the Campaign and start generating conversion volume to eventually be able to start using Smart Bidding. How aggressive you are to get that conversion volume is going to depend on your risk tolerance.
Assuming my offer actually converts and the targeting is correct.
When looking at conversions on a new account do you want to see 30 min at the account level or per campaign to swap over to tCPA or any type of auto bidding strategy? Great Video Thanks!
Per campaign usually works best.
Thank you for your video! Very clear and straight to the point. Have been working in with Google Ads for a couple of years and this has been one of the best videos about choosing the right type of bidding!
I also have a question: it has happened sometimes that some of my campaigns died, as you said. Sometimes was because changes were made in the ads - therefore on the landing page - (offer changed, etc), sometimes it happened because too much negative keywords were added and sometimes because of aggressive CPAt decreses.
As you said, you have to revive them. What do you usually do for that? What is your approach? I feel I am still missing out some things about that. Let's assume a search campaigns with tCPA dies because the CPAt has been reduced too much. What do you do? Do you switch to max conversion? Max Clicks?
Thank you again for your video and hope you also find the time to answer my question! Have a great day :)
In the scenario you just presented, normally I catch the decrease in volume before the campaign would actually "suffocate" out, so in that case I would increase CPA back up and genearlly that will do the trick.
If the campaign has really died or increase CPA goal back up doesn't work then I will switch to Max Conv. to try and ramp volume back up. No need for Max Click in this case since you already have conversion data history on those sets of keywords given the fact you at one point had enough volume to be on tCPA to begin with.
Hope that make sense!
First of all. Thank you for the great videos. Your a great teacher. I really appreciate your style of explaining WHY to do something instead of just HOW.
I have a very specific question about smart bidding and conversions.
I work for an agency that specializes in digital marketing for banks and credit unions. One of our primary goals is to run Google ad campaigns to get customers to open a checking or savings accounts at the bank. Usually this online process can be 6-9 steps long (contact info, account selection, funding, etc). I have each of these steps tracked as a conversion action. As a user gets deeper into the process the conversion value increases. They are in their own custom conversion group and the campaign uses this group for smart bidding. I usually use Max Conversions or Max Conv Value bid strategies.
my question.
Should each of these conversions/steps be tagged as a Primary conversion?
Or. Should I only have one Primary and the rest secondary? If so...which one? The 1st step of the process? The deepest I can go while reaching 30 conversions in 30 days? The last step?
Thank you.
Thanks for the kind words!
Here are my thoughts but don't take them as gospel because I don't like normally giving advice on conversion setups without ever actually reviewing the accounts in person since changing conversion settings is a massive change to the machine learning and can rock accounts.
So I gave you my warning :)
My thoughts and normal advice....
If you can get enough volume at the last step of the funnel (your macro goal AKA actual full lead) then only have this set as primary.
However, if you can't get enough volume from this then also add in the next step closest to full closed lead.
Your current setup might be ok since it sounds like you are doing a value based strategy, so.....test with extreme caution and try so in a controlled experiment and don't just go in and change over 100%.
thank you. this was very helpful. I appreciate you taking the time to answer me.
So what budget should you put as a new account with no history if I have a small budget? Manual cpc with enhanced off? What’s the lowest recommended budget that will make an impact or somewhat of an impact lol. I’m a service based business (towing/roadside assistance)
Manual CPC or Max Clicks to start then switch to tCPA when you have enough conversion volume. Budget needs to be at least enough to get 10 clicks per day. You will need to do some keyword research to see what keywords in your industry and city will be to get an idea of necessary budget to generate 10 clicks.
What do you suggest for app install campaigns? Target CPA or max conversions? Also, do healthcare industries have a tougher time with Google ads? My ad spend is high but conversions are poor. I’m running app install campaign with target cpa
App install campaigns you'll still want to operate under getting conversion volume first then moving to tCPA. If you start with tCPA with no conversion volume you could find that the campaign will not generate a lot of clicks. As always just test.
At 9:17 you said start with a max clicks strategy with no bid cap but the article says that you should have a cap?
It depends on your risk tolerance. If you can gut being more aggressive then roll with no bid cap. If you are being conservative and need to watch spend because you are on a tight budget then start with a bid cap.
let's say i have excellent account history or data in my account. Now I want to run a new campaign. In this case, shall I start with maximize conversion or tcpa (automated bidding) directly or shall I start with a manual bid strategy?
If you have account history then max conv or tCPA is fine.
Optimizing for clicks first is a myth, I jump right into conversion based goals even on new client accounts and have no issues.
About max conversation in Google ads official page. They said based on account campaign history and other some factors optimum biding will be done.
Thanks for everything bro but i have a question: I'm at the "data collection" period using maxmise clicks bidding strategy, i've got 10 conversions on the last 7 days but suddenly it shows a message saying "limited by bid strategy", when i click on it it suggests switching to target roas. Should i switch now to target roas or wait til i get the 30 conversions ? Ps : the "limited by bid strategy" showed up since the beginning of the campaign, i still got impressions then but in the last 3 days impressions dropped by more than 50%. Any suggestions ?
Do you have a bid cap on Max Clicks or are you running it without a bid cap?
@@growmyads i do have a bid cap
The impression drop by 50% is something to keep an eye out on but Google's 'Limited by Bid Strategy' is nothing more than a notification to try and force you into Smart Bidding.
If you received 10 conversion in last 7 days then keep going how you are. You might need to increase your bid cap by a little bit to give Google some more breathing room to bid.
But give it another week or two and when you are in the 20-30+ conversion range then you are safe to start testing moving to a smart bidding strategy.
If you want to test Smart Bidding now - then the risk you take is you test it too soon and the Smart Bidding struggles or suffocates out early resulting you going back to square one where you now have to switch back to manual or max click and start ramping up conversion volume again.
can you do videos on conversion tracking set up
Do you want dynamic value conversion tracking?
@@waliahmed1527 ya
What if I launch a campaign for a new location, but with the same Keywords that got many conversions in the past for a different location?
Do I still start with Maximize Conversions or should I go for Manual instead?
Start with Max Convs in that case. If it struggles to get you impressions and clicks you'll know pretty quickly and if that is the case then flick over to Max Click or Manual to ramp up then.
How much is your PF to manage Google ads for 6 months? We need expert help, especially for set-up 🙋♀️
Even just the first 90-days 😅
I have a campaign how much to help me out n fix it
We only offer on-going monthly management and not one off projects or consultations at this time. I'd recommend joining our free PPC group and you can ask questions and get answers from our team: www.skool.com/ppc
Can i see the historical data of an account anywhere in the account?
Yes, just change the timeframe in the account to view past data.
hey listen we dont have manual cpc option in google ads presently. In that case whats the best bidding option we should choose.
What campaign type is it?
We do, it's just HIGHLY hidden.
You will not get the manual CPC option directly, but after setting up all the things and the campaign, go to the campaign settings and open the bidding strategy, and below that, you will see the option (direct bidding strategy is not recommended). Click on this, and you will get the manual CPC option.
GG video. 3 Questions -
1. Can we set "Bid" at AdGroup level?
• For example, let's say I have 4 AdGroups within 1 Campaign. But the KWs in each of those AdGroups have a mild difference in the "Top of page (High bid)" according to Google Keywords Planner. Now can I set the "Bid" separately for each of the 4 AdGroups, or should I make Individual Campaigns with single AdGroups in them in order to set different Bids for those Keywords??
• PS i believe, unlike META ads, with Google Ads - we can't set a "Bid strategy" at the AdGroup level, rather only at the Campaign level. Am i wrong?
2. Can I go straight into "Smart bidding" if I send traffic to a new landing page?
• Let's say i'm running Google ads and setting a brand-new Campaigns for an Existing account that were already running ads targeting the Keywords I'll target in the new Campaign. NOW if I switch the old landing pages with a new one that is highly customized for the every single AdGroup, will that make it detrimental to use "Smart bidding" from the get go with the new campaign?
3. Instead of "Manual CPC" can we use "Max clicks" in a NEW ACCOUNT?
• Now that Google is REALLY REALLY trying to hide away the "Manual CPC" option, when setting up a new Campaign in a NEW account, should I use "Max clicks" instead?
(The youtubers - @Tradesman_Digital_Markeinting and @Aaron_Young mentioned this in one of their videos)
1. If you are running tCPA or tROAS bid strategy then yes you can adjust bid targets at the ad group level.
2. You can go straight into smart bidding in the scenario you described. As long as the URL of the landing page isn't changing then you'll be fine. If you change the URL, Google can at times get finicky and you can see performance disrupted in the short term.
3. You can use Max Clicks if you want to be more aggressive, yes. I'm just old school and still have an affinity for Manual CPC on brand new campaigns since it gives me more control. The goal is to just start getting conversion data and seeing what keywords convert and what keywords don't and eventually getting the campaign enough volume to flick over to smart bidding.