The EXACT Google Ads Strategy I Used to Increase Revenue $290k+ and Double ROAS in 120 Days
ฝัง
- เผยแพร่เมื่อ 2 มิ.ย. 2024
- In just 120 days, I used this proven, step-by-step Google Ads strategy to help an eCommerce client achieve unbelievable results:
* $290,000+ in INCREASED REVENUE*
* DOUBLED their ROAS (Return On Ad Spend)*
In this video, I will give you the exact strategy and optimizations we made to achieve these results for this eCommerce client.
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00:00 Intro
01:28 Proof
03:10 Biggest Issue - Over-Segmentation
06:13 How did we fix it?
08:57 Next 120 days
09:51 Second Issue - Display Campaign
11:33 Third Issue - Mobile Apps
12:50 Brand and Non-Brand Search Campaign
16:31 Why you should simplify your Google Ads Account?
18:00 Two Biggest Things that MAKE or BREAK Your Ad Account
18:33 How to Get the Same Results in the Next 120 Days?
21:00 Outro
#googleads #googleadsoptimisation #googleadstutorials
![Every Google Ads Asset (Extensions): How to Setup & Optimize [Step-by-Step Tutorial 2024]](http://i.ytimg.com/vi/F7EqcOB2dRY/mqdefault.jpg)
Could you make one for a heavy duty towing company? I run google ads for heavy duty towing company and I run also for regular towing. However I have an issue on stopping the regular Towing calls to stop coming in to the heavy duty towing only client
Awesome Video! How many campaigns are running on this one account? PMax, Brand and Search only? We are a jewelry company that has been using google ads since 2019. Before Pmax came out, we would have a Search, DSA and Brand campaign - nothing more and we were crushing it. On a typical account for a customer, how many campaigns do you have running for them and what do you recommend? Thank you so much for all the videos, they are right to the point and you explain everything very well. It is the small details that matter and you hit every one. Thank you man.
This account now has around 7 campaigns. Mix of structured PMax campaigns, Search (with DSA running as ad groups), and Brand campaign.
Typical amount of campaigns will vary on client but we try and consolidate as much as possible and only segment when necessary.
@@growmyads Thank you so much.
incredible as usual, really impressive....
Glad you enjoyed!
@@growmyads I have a question. "I want to increase the bid on some specific keywords but when I increase the bid it shows that my changes did not apply to any selected keywords and pop-up shows again and again whenever I try to increase a bid. Why it is like this? My bidding strategy is max conv.
Thank you for the great video, one question, what is you POV when clients feel that using Brand Terms are a waste of money?. 🙏
I try not to debate them too much on it.
If they have absolutely zero competition running ads on their brand name then it is generally safe to not run them.
However, if they do have competition running ads on their name then do you really want to risk being pushed down and allowing a competitor to get their message in front of the searcher first?
I just did a video on how we did this to a competitor and made $118K+: th-cam.com/video/pOOTCfoZqQI/w-d-xo.html
The other strategy you can recommend to a client like this is run a Brand campaign but exclude your remarketing audiences.
This will limit your Brand ads from showing to anyone who has already been on your website.
Brand terms doesn't = 100% return customers.
Someone could have heard about you from word of mouth, seen a Facebook Ad, hear you mentioned on TH-cam or Instagram story etc...
Then they later directly search you.
We also have a blog post on this but it is bit more generic and doesn't cover what I just did in comments:
growmyads.com/bidding-on-brand-keywords-in-google-ads/
Awesome video. Do you have any content for brand new Google ad accounts without much or any data? I’d love to see something like that. Or maybe you can give a quick little direction 👍😁
Thanks for the kind words. I'll try and do a video on newer accounts. Are you running a lead gen or eCommerce account?
@@growmyads I run ecommerce in skincare industry. Pretty well on Facebook ads and all, but Google ads has been a bit of a struggle
@@growmyadsI’d love to see this too for me it would be for lead gen
your videos are amazing!! what advice would you give for someone who is starting to use google ads as an affiliate marketer?
Just continue to learn the game of Google Ads since most of what you'll learn will apply. With affiliate marketing and Google Ads you can't run ads direct to an affiliate link so you have to create high converting landing pages and generally sell them on the backend via email.
How does demographics Targeting work when I uncheck unknown for house hold, age and gender. Will google not show my ad to any user that have any of these attributes "unknown" or will it not show the ad to users that have all of these attributes as unknown
If you exclude unknown then Google will not show your ads to any users that fall within that category for the specific demographic targeting you excluded (e.g. age)
If you want to exclude all unknowns then you have to exclude it in each demographic category (age, gender, income)